MADONNA X DOLCE&GABBANA The One, The New Intensities
- Matheus Hooks/ Editor-In-Chief
- 19 minutes ago
- 2 min read
The new global Dolce&Gabbana Beauty campaign for “The One – The New Intensities” marks a powerful and iconic return. Front and center is Madonna, the undisputed protagonist, joined by actor Alberto Guerra in a visual narrative that blends sensuality, power, and reinvention. Together, they shape a cinematic story that feels both timeless and strikingly contemporary.
The first images, released unexpectedly on Dolce&Gabbana’s Instagram channel, instantly captured the attention of the global fashion and beauty scene. More than a campaign launch, they signal a new olfactory chapter for a fragrance that, for over twenty years, has embodied modern charisma through the unmistakable lens of the Italian fashion house.
At the heart of this new era are The One Eau de Parfum Intense, created by perfumer Quentin Bisch, and The One for Men Parfum, crafted by Jean-Christophe Hérault. Both compositions evolve the original signature of The One, “amplifying its magnetism and sensuality through richer, more intense and spicy nuances,” elevating the fragrance into a deeper, more seductive expression.
This renewed collaboration feels deeply personal. Madonna’s long-standing relationship with Dolce&Gabbana transcends fashion, rooted in mutual admiration and shared creative values.
“Domenico and Stefano are like brothers to me. Doing this campaign felt like a natural extension of our personal and professional relationship.”
That sense of intimacy is palpable throughout the campaign imagery. The camera captures a woman who is unapologetically powerful, self-aware, and in full command of her presence — a visual language that mirrors Madonna’s own legacy.
Italian sensuality plays a central role in the aesthetic narrative, portrayed not as an idealized fantasy but as a confident, lived-in elegance. For Madonna, this essence is inseparable from strength and individuality.
“I feel Italian women’s beauty comes through their confidence, independence, and effortless style.”
This philosophy defines The One – The New Intensities: beauty as power, intensity as choice, and sensuality as self-expression. In the silent exchange between Madonna and Alberto Guerra, attraction becomes magnetic, charged with emotion and authority. The fragrance emerges not merely as an accessory, but as an extension of identity.
Once again, Dolce&Gabbana positions Madonna as a timeless icon — an artist who continuously reinvents herself while remaining unmistakably authentic. The One is more than a perfume; it is an attitude, an aura, a statement. And in this new, intensified chapter, the myth is reborn — bolder, deeper, and more luminous than ever.
