KENDALL JENNER & THE POWER OF YOU
- Matheus Hooks/ Editor-In-Chief
- 1 day ago
- 2 min read
When fragrance becomes identity
Few figures embody contemporary luxury as effortlessly as Kendall Jenner. A symbol of a generation that values authenticity, inner strength and self-expression, the model and entrepreneur now steps into her role as Emporio Armani’s Global Fragrance Ambassador, fronting the new Power of You Eau de Parfum — a scent that speaks less about appearance and more about essence.
In this new chapter, Kendall doesn’t simply star in the campaign; she defines its meaning. Power of You emerges as an olfactory manifesto of real confidence — the kind that doesn’t need to be performed, only felt.
“I’ve always loved Emporio Armani for how it celebrates real confidence and staying true to yourself,” Kendall shares, explaining her natural connection with the Italian house.
The fragrance explores an unexpected yet sophisticated contrast. Creamy vanilla meets the vibrant energy of passion fruit, creating an addictive, modern and deeply feminine signature. Designed to evolve throughout the day, it reflects the many sides of the person who wears it.
“The vanilla and passion fruit are unexpected, but they blend perfectly,”
she reveals. “It’s so versatile, it can be worn for all occasions, which I love.”
More than a perfume, Power of You is a state of mind. The campaign embraces the idea that true power lies in owning your energy and allowing it to radiate from the inside out — effortlessly, unapologetically.
“The campaign is all about owning your energy and shining from the inside out,”
Kendall says. “That message feels completely aligned with who I am.”
The energy on set translated into images that feel alive and connected, highlighting a sense of movement, collaboration and emotional luxury that goes far beyond the product itself.
“It wasn’t just about the perfume; it was about the feeling,”
she adds. “I loved feeling that sense of collective energy and collaboration.”
With Power of You Eau de Parfum, Emporio Armani once again transforms fragrance into identity, blending elegance with emotion. And Kendall Jenner, with her magnetic presence and honest voice, reinforces a modern definition of luxury — one rooted in authenticity, confidence and self-awareness.
“I love a scent that’s powerful and addictive, something that really boosts your mood,”
Kendall concludes. “Power of You does exactly that.”
In the end, the fragrance doesn’t define you. It reveals you. Because the power, as the name suggests, has always been yours.
