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- Kendall Jenner Embodies Serene Elegance in Prada’s “Days of Summer” Campaign
Photo Disclosure PRADA In Prada’s latest campaign, “Days of Summer,” Kendall Jenner epitomizes tranquil sophistication, set against the backdrop of placid waters and expansive skies. Captured by photographer Oliver Hadlee Pearch, the campaign presents a dream-like tableau where fashion meets serene escapism. Jenner is featured aboard a vibrant pink gozzo boat, an archetypal Italian wooden vessel, donning a bold red crop top and matching shorts. The ensemble is complemented by a chic cow-print Galleria bag, merging playful elements with Prada’s signature elegance. The “Days of Summer” collection blurs the lines between casual and formal wear, incorporating leather hot pants, floaty blouses, and classic denim paired with striped tees. This fusion reflects a carefree joy, inviting wearers to embrace the freedom and adventure synonymous with summer. Photo Disclosure PRADA Beyond the visuals, the campaign delves into deeper symbolism. The calm waters and serene settings evoke a sense of introspection and balance, aligning with Prada’s intellectual approach to fashion. Kendall Jenner’s portrayal in this campaign underscores her versatility and enduring influence in the fashion industry. Her ability to embody both modern glamour and timeless elegance makes her an ideal muse for Prada’s summer narrative. Through “Days of Summer,” Prada offers more than a seasonal collection; it presents a visual meditation on tranquility, freedom, and the understated beauty of summer days.
- KHLOÉ KARDASHIAN REDEFINES GUILT-FREE SNACKING WITH THE LAUNCH OF KHLOUD PROTEIN POPCORN
Photo disclosure KHLOUD FOODS Khloé Kardashian is once again proving she’s more than just a reality TV icon — she’s a savvy entrepreneur with her finger on the pulse of what consumers want. With the launch of Khloud Protein Popcorn , she’s serving up a snack that blends nostalgia, flavor, and function — all without compromise. “I just wanted something that tasted great and made me feel good about what I was eating,” Khloé tells. Khloud debuts in three flavors — Olive Oil & Sea Salt , Sweet & Salty Kettle Corn , and White Cheddar — all seed-oil free, non-GMO, gluten-free, kosher, and packed with 7 grams of complete protein per serving. The protein boost comes from what Khloé calls Khloud Dust — a unique blend of milk proteins and seasonings designed to deliver on taste and nutrition. But Khloud is more than just a clean label. It’s a deeply personal project. “I’ve always loved a kid’s menu. That’s just who I am! So creating something I would genuinely snack on — something comforting but still smart — that was the goal,” she laughs. Photo Disclosure KHLOUD FOODS Motherhood, Mindfulness, and a Shift in Perspective Behind the branding is a woman transformed by motherhood. As the mother of 7-year-old True and 2-year-old Tatum, Khloé says her priorities have evolved — and so has her approach to health and nutrition. “I’m sure I drank water before kids, but I never tracked it,” she jokes. “Now, I feel like I have to stay alive forever, so I really think about what’s in my kitchen. There’s so much we can’t control, but what we eat? That’s one thing we can.” The motivation for a protein-packed snack also came from personal frustration. “I was hitting up fitness stores looking for protein on-the-go, and everything either tasted awful or was full of junk. I just wanted something clean and delicious that could help me hit my protein goals. So I made it — selfishly!” she says with a grin. Photo Disclosure KHLOUD FOODS Strong Over Skinny In a culture slowly shifting away from diet culture extremes, Khloé is proudly embracing a new narrative: one rooted in strength and balance. “I’m not about being skinny anymore — I want to be strong and feel good. And that means protein. But I’m not about to sit down and eat steak and eggs all day, so popcorn felt like the perfect vehicle.” Photo Disclosure KHLOUD FOODS Have you always been health-conscious, or was this a recent evolution? “It’s been gradual. I thought I was healthy before kids — then I had them, and everything shifted. They made me question everything I eat because now, what I do affects them too.” Why popcorn as the hero product? “Because popcorn is universal. Everyone loves it. It brings back memories — movies, childhood, fun moments. It’s emotional. But I wanted it to do something for your body too.” Do you plan to expand the Khloud line? “Definitely. But one step at a time. I want to listen to customer feedback, perfect these flavors, and then maybe explore other protein-forward snack options. But the DNA will stay the same: clean, craveable, and purposeful.”
- Maia Marcella adopts the name Hazel and embraces her identity: “Death doesn’t die. It becomes a name.”
Photografer: Christopher Nowak After facing yet another episode of online shaming, the artist reaffirms her freedom to be and announces a name change: from now on, Maia Marcella Hazel. Known for her artistic and activist work, Maia Marcella now officially embraces the name Hazel — a gesture that symbolizes not just a new beginning, but also a powerful response to the intolerance she continues to face on social media. The change comes in the wake of another wave of virtual attacks, this time triggered by a metaphor the artist used about death. “I am a soul,” says Maia Hazel. “I don’t identify with the cis or binary gender. I’m queer, pansexual — but above all, I’m free.” Hazel — the color of eyes that hold storms and visions — is now an essential part of her public identity. More than a marketing strategy, the artist describes adopting the new name as an intimate act, a mark of resistance and rebirth. Photografer: Christopher Nowak When targeted by attacks, Maia Hazel calls out the superficial way in which deep topics are still handled in the country. “I make mistakes like everyone else. But some people mess up with a mic in their hand and still think they’ve got the moral high ground to teach the world,” she quips. “Death? Death doesn’t die. It becomes music, film, movement. It becomes a name.” In both words and presence, Maia Hazel echoes literary voices like Fernando Pessoa — “To die is only to be unseen” — and Clarice Lispector — “Death is a state of mind” — to emphasize that her message is one of rebirth, not violence. The artist also criticized parts of the media that continue to reduce her to labels and titles that never represented who she is. “It’s painful to witness arrogance disguised as journalism. When you politely and lovingly ask for a correction in a headline, the answer comes back as stones,” she notes. By officially adopting the name Maia Marcella Hazel, the artist reaffirms her commitment to freedom, art, and authenticity. “Now, I’m in control of my narrative,” she concludes. And she leaves a warning: the intensity in her eyes — as Hilda Hilst might say — is only growing stronger.
- Lucio Santana Transforms Lives with Purpose, Boldness, and Action: From Brazilian Immigrant to Founder of Royal Mortgage USA
Photo Disclosure Press Visionary entrepreneur and international investor, Lucio Santana is the founder of Royal Mortgage USA, a leading mortgage company with operations across multiple states in the U.S. Born in Londrina (Paraná) and raised in Campo Limpo Paulista (São Paulo), Lucio embodies the story of a Brazilian who didn’t just dream big — he made it happen with courage, discipline, and a clear sense of purpose. After achieving the so-called “American Dream,” Lucio quickly made a name for himself in the highly competitive U.S. real estate market. Within just six months, he became a partner at the company where he began his journey, and not long after, he launched his own firm. Through Royal Mortgage USA, he has helped more than 2,000 families achieve homeownership, all with a human-centered approach that prioritizes real needs and fosters long-term relationships. But Lucio Santana is more than just a successful businessman — he is an impact-driven entrepreneur. As an angel investor in both Brazil and the U.S., he actively supports sectors like education, technology, and personal development. He is also the visionary behind the Unstoppables and Unstoppable Entrepreneur Journey movements — global communities that empower men and entrepreneurs through support, connection, and growth strategies. Based in the United States, his ecosystem is designed to inspire and create transformation — no matter where in the world you are. Photo Disclosure Press Author of the books Self-Gestation, To Keep Growing, and The Unstoppable Entrepreneur’s Journey, Lucio Santana shares his life experience with authenticity and inspiration. His mission goes far beyond business — it’s about transforming lives. In his own words: “The Lucio from 2022 — the one who thought he wasn’t capable of doing so many things — doesn’t exist anymore. For one simple reason: I started doing. Without fear, without worrying about what people would think of me. I started taking risks. I started acting. Executing. Guys, knowledge alone isn’t enough — you have to put something into action. Grab your notebook, grab a piece of paper, write it down.” Lucio Santana represents a new generation of leaders — those who lead by example, act with purpose, and build a living legacy that impacts the present and resonates far into the future.
- Vanessa Panisset Channels a Sexy Bunny in Easter Photoshoot and Declares: “I’m a Naturally Sensual Woman”
Photo Disclosure Press Vanessa Panisset, known for the hit Deixa Baixo , turned up the Easter heat with a bold, attitude-filled themed photoshoot. Wearing a fitted black bodysuit and bunny ears, the artist embodied a daring and sensual take on the classic Easter Bunny. “I’m a naturally sensual woman. I don’t force it — I just have fun being who I am,” said Vanessa, reflecting on the concept behind the shoot, which celebrates freedom, empowerment, and feminine authenticity. With a pop and provocative aesthetic, Vanessa has been making waves in the Brazilian music scene — not only for the streaming success of Deixa Baixo , but also for her bold and performative image. “Pop is a space for expression, and I am that woman: free, sensual, artistic, and full of layers,” she added.
- Angèle Becomes the New Face of Chanel’s Chance Eau Splendide
Photos Disclosure CHANEL The Belgian pop sensation Angèle is the new face of Chance Eau Splendide, Chanel’s latest fragrance launched in April 2025. This moment marks a bold evolution in the long-standing partnership between the artist and the iconic fashion house, which began in 2020. A Fragrance That Embraces Joy and Spontaneity Photos Disclosure CHANEL Crafted by Chanel’s in-house perfumer Olivier Polge, Chance Eau Splendide is a luminous, vibrant reinterpretation of the classic Chance line. The scent blends juicy raspberry with a floral heart of rose geranium—harvested from Chanel’s fields in Grasse—along with soft notes of violet, cedarwood, and white musk. The result is a refreshing yet subtly sensual fragrance that captures the thrill of chance and the freshness of new beginnings. Angèle: A Muse of Modern Femininity Photos Disclosure CHANEL Angèle embodies the spirit of Chance Eau Splendide with effortless charm and creative boldness. In the campaign, directed by Jean-Pierre Jeunet, the artist dances through a dreamy amusement park—an ode to joy, spontaneity, and playfulness. More than a model, Angèle also created an exclusive track for the campaign titled A Little More, reinforcing the fusion of music, emotion, and fragrance. A New Chapter for Chance Photos Disclosure CHANEL Since its debut in 2003, the Chance line has redefined femininity through lightness and energy. With Eau Splendide, Chanel introduces a fresh, modern voice to the family. Its lavender-hued bottle and youthful scent are an invitation to embrace the unexpected with elegance and confidence. Photos Disclosure CHANEL Chance Eau Splendide is now available at Chanel boutiques and selected retailers worldwide. To discover more, visit chanel.com .
- SHUI: The Streetwear That Transforms Like the Power of Water
Photo Disclosure SHUI In a fashion landscape where everything feels more of the same, SHUI emerges as a breath of fresh air. Founded in 2020 by Ronaldo Pan Ye, the brand wasn’t born from an ambitious business plan, but from a difficult moment — in the midst of the pandemic, when everything seemed to be falling apart. What was once chaos turned into strength. And from that strength, a brand was born with purpose, style, and a life philosophy. The Power of Water Photo Disclosure SHUI SHUI comes from Mandarin and means “water.” The inspiration came from a phrase Ronaldo heard in his childhood, in a Bruce Lee movie: “Be like water, my friend.” Be like water — which adapts, changes shape, and endures. That’s the foundation of everything the brand stands for. “ If you put water in a cup, it becomes the cup. If you drink it, it becomes you. That’s how I see SHUI: a brand that adapts, that transforms, but never loses its essence, ” says Ronaldo. This idea goes far beyond clothing. It’s present in the way the brand creates, positions itself, and constantly reinvents. Today, SHUI is a movement — made for those who want to break away from the ordinary and use fashion as a form of expression. Photo Luma B - @lumabeninc In the beginning, SHUI was made up of Ronaldo, his father, and three seamstresses, working in a space of just 100 square meters. Through hard work and creativity, the brand grew. Today, it operates in a space ten times larger and involves more than 300 people, both directly and indirectly. And even with this growth, Ronaldo makes a point of preserving the family atmosphere and the brand’s original purpose. “ We’re not just stitching clothes. We’re stitching a story together, ” he says. Photo Luma B - @lumabeninc SHUI blends influences from Asian culture with urban streetwear. The pieces break away from the obvious, featuring distinct cuts, creative silhouettes, and a sharp eye for design. The brand includes more minimalist lines, like S.ESS, and others that are bolder — always with the intention of turning the basics into something unique. “ We’re not just selling clothes. We’re selling attitude, lifestyle, and a different way of seeing the world, ” says Ronaldo. Check out our exclusive interview with founder Ronaldo Pan Ye: Photo Disclosure SHUI 1. SHUI was born in a moment of crisis, but became a symbol of resilience. How did you turn adversity into a movement of fashion and identity? SHUI was born in the middle of chaos. It was a time when everything seemed to fall apart — personally, financially, and emotionally. That’s when I realized: either I let it consume me, or I transformed that pain into energy and art. SHUI is the answer to everything they said wouldn’t work. Every collection became a letter of resilience, every piece a reminder that we can reinvent ourselves. With a positive outlook, I understood that the crisis didn’t break us — it shaped us. Frustrated with the conventional way of dressing, shaped by societal norms, I used that moment to fill a gap in the market by bringing innovation and Asian influences to the forefront. By combining my voice as an influencer on TikTok and Instagram — where I have over 500,000 followers — I raised this flag to push the movement forward. 2. The concept of “being like water” is the heart of SHUI. How does this philosophy influence not just the collections, but also the creative and strategic decisions behind the brand? “Being like water” is more than just a phrase or a life philosophy — it’s a way of existing. Water can flow or crash, it adapts to any circumstance, yet it never loses its essence. That’s the philosophy we apply to everything — from our clothing to our leadership culture. If the market shifts or trends evolve, we adapt. If culture calls for something new, we absorb and transform. That’s what SHUI stands for: a movement, a lifestyle, and a way of thinking. This flexibility and adaptability are embedded in our contemporary designs and cuts — showing that it’s possible to break from the conventional without losing strength. Photo Disclosure SHUI 3. You grew up witnessing your parents’ hard work and learned from the resilience of street commerce. How do those roots still reflect in what SHUI is today? My roots are the foundation of my resilience. Growing up in street commerce taught me the value of real effort — of appreciating every sale, every customer, every detail. My parents are my definition of persistence. They didn’t have time to dream big, but they gave me everything so I could dream for them. Even without academic education, money, or what today would be considered a minimally healthy quality of life, they gave their all to support our family — and they always involved me in that environment as a way to teach me. Today, I know what it’s like to do a delivery under the scorching afternoon sun and also how to build a landing page for a traffic campaign. Because of everything I lived through growing up in the street market, I understand that every challenge today is just another step toward my goal. Photo Disclosure SHUI 4. SHUI stands against the sameness of mainstream national fashion. In your view, what is lacking in Brazilian fashion today, and how is SHUI filling that gap? What’s missing is boldness and knowledge. Brazilian fashion still clings to safe formulas — to what “sells easily.” SHUI came to break away from that. Our design is expression, identity, and future. There’s a lack of global perspective, a lack of connection with urban art, and with authentic storytelling. SHUI is the bridge between Brazil and the world — with aesthetics, presence, and soul. We offer everything from pieces that reinterpret the basics to original designs with shapes, cuts, and fits that go far beyond what’s expected in the traditional market. Photo Disclosure SHUI 5. With a team that has grown from 5 to over 300 people, how do you keep SHUI’s family essence and original purpose alive? Growth was inevitable. But losing our essence was never an option. I make a point of being present, looking people in the eye, and reminding each person of the “why” behind what we do. SHUI’s culture is one of the pillars I value most today. Even with over 300 people involved, the mindset is that of one body, one movement. We’re not just stitching clothes — we’re stitching a story together. As the saying goes, “the eye of the owner fattens the cattle.” (laughs) Photo Disclosure SHUI 6. What kind of impact do you want to have on those who wear SHUI? I want anyone who wears SHUI to feel disruptive, bold, and unconventional — proudly carrying our movement and identity. I want each piece to be a message, representing freedom and authenticity. We’re not just selling clothes — we’re selling a lifestyle, a feeling, a statement. I want each person to look in the mirror and see a more powerful version of themselves. SHUI is about becoming powerful, mysterious, aligned with your purpose — flexible and adaptable to face whatever adversity the world throws your way. Photo Disclosure SHUI
- Natasha Yassuda and her style that crosses borders
'MODEL' COVER EDITION - APRIL 2025 ISSUE Photograph: Filipe Giffoni - @filipeg.garcia In the MODEL edition of Hooks Magazine, it’s Natasha Yassuda who leads us through a narrative of elegance, freedom, and a passion for discovering new worlds. A model, fashion enthusiast, and recent Fashion graduate, Natasha embodies the essence of the modern woman — curious, sensitive, and with a sharp eye for everything around her. Her name is already circulating among the promising faces of a new generation, but it’s the way she connects with the world that truly sets her apart. Whether in the frozen landscapes of Patagonia or the cultural streets of Santiago, she carries a trained aesthetic gaze, a rare sensitivity, and a curiosity that turns each destination into a stage — and every photo into a story. Natasha has visited Argentina, Chile, and Uruguay more than once, yet each time feels like the first. The snow season is a recurring theme in her travels, but it's far from the only reason she returns. It's also the flavors, the sounds, and the people that leave a lasting impression. There’s something poetic in how she relives past memories while welcoming the new — as if each country offers a renewed invitation to rediscover herself. Photograph: Filipe Pegiffoni - @filipeg.garcia In the exclusive interview she gave to Hooks, it became clear that for Natasha, traveling is more than just moving from place to place — it's an exercise in presence. With Bariloche as one of her upcoming destinations, she already envisions the landscapes she’ll turn into images, the outfits she’ll choose with intention, and the quietness of the snow that never fails to move her. Freshly graduated in Fashion, Natasha now sees the world through a different lens: more attentive to details, silhouettes, and the stories told by the looks worn by people she encounters along the way. It’s a gaze that doesn’t just observe — it interprets. A fashion instinct that turns everyday scenes into creative inspiration. For her, blending fashion, travel, and photography is like sketching a self-portrait. Every shot, every styling choice, every backdrop holds a piece of her essence. And if there’s one dream that beats strongly in her heart, it’s shooting a fashion editorial in snow-covered Paris — a setting that brings together everything she loves: fashion, art, and that cinematic touch that makes every moment unforgettable. Photograph: Filipe Pegiffoni - @filipeg.garcia Check out the exclusive interview: Natasha, what captivated you the most about Chile to the point of not wanting to leave? Was it the snow, the activities, or something else? What captivated me the most about Chile was, without a doubt, the snow — it always moves me. But it wasn’t just that. The variety of activities the country offers is incredible, from snow adventures to cultural tours. And the people are extremely warm and welcoming. I felt completely at ease, like I was at home. It’s the kind of place that embraces you, you know? It makes you want to stay longer and explore every corner slowly. You’ve visited Argentina, Chile, and Uruguay twice — what keeps drawing you back to these countries? The snow season is a big draw, as it truly transforms everything into a magical scene. But beyond the landscape, what brings me back is the energy of these places. Each country has its own essence, culture, and unique beauty. The food, the people, the places I’ve discovered… everything left a special mark on me. Going back feels like reliving beautiful memories while creating new ones. Photograph: Filipe Pegiffoni - @filipeg.garcia With Bariloche as one of your upcoming destinations, do you have any special expectations for this trip? My expectations are sky-high! I’m really excited because I know Bariloche offers breathtaking landscapes, deep contact with nature, and of course, plenty of snow — which has already become a signature element of my trips. I hope to live unforgettable moments, take beautiful photos, and enjoy every second. I’m sure it’s going to be one of those trips that stay with you forever. You graduated in Fashion just four months ago — how has that shaped your perspective while traveling? Since graduating, I’ve noticed a big shift in the way I see things. I’ve become much more observant and detail-oriented. I love analyzing people’s outfits in the places I visit, especially in colder destinations where winter fashion really stands out. I also find myself thinking about compositions, styles, and inspirations for my own looks. Fashion has gone from being just a passion to becoming a lens through which I view the world. Photograph: Filipe Pegiffoni - @filipeg.garcia As someone passionate about photography, how do you bring that together with fashion and travel? Photography is a way for me to express everything I love — style, the places I discover, and the emotions I feel throughout my travels. When I’m on a trip, I like to think of each shot as a way to tell a story — with the right setting, lighting, pose, and of course, the perfect look. Combining fashion, travel, and photography is pure magic — it’s when I feel most like myself. And every photo I take carries a piece of who I am. I can’t pick a favorite, because each one holds a special meaning. If you could choose any place in the world to shoot a fashion editorial with snow as the backdrop, where would it be and why? Paris, without a doubt. The city already has a naturally sophisticated and romantic atmosphere, and with snow, it becomes absolutely enchanting. I think it would be the perfect setting to bring together everything I love most — fashion, art, beauty, and that cinematic touch Paris so effortlessly offers. Shooting an editorial there would be a dream — both a personal and professional milestone. Photograph: Filipe Pegiffoni - @filipeg.garcia
- The ballet sneaker is named the shoe of the spring
Fashion is having a love affair with ballet flats, and the world's most powerful brands are reinventing this classic with a contemporary twist. After the boom sparked by Miu Miu and Chanel, brands like Puma, adidas, and the poetic Simone Rocha joined the game – but it was Louis Vuitton that took the trend to a whole new level. Photos Disclosure Louis Vuitton introduced its Ballerina Sneaker as a true luxury statement: a chunky sole, soft leather upper, and the iconic monogram laser-etched. A perfect balance between ballet delicacy and streetwear edge. Photos Disclosure Puma brought a clean, sporty look — perfect for off-duty outfits with a touch of elegance. Photos Disclosure Adidas innovated with sheer textures and aerodynamic silhouettes — perfect for those who love a trendy twist. Photos Disclosure Simone Rocha charmed with romantic-core details: pearls, tulle, and bows — like a prima ballerina’s dream reimagined as a sneaker. Photos Disclosure This trend is here to stay — and we’re absolutely obsessed! Which of these styles deserves a spot in your wardrobe?
- Louis Vuitton Unveils the New Minimalist LV Sneakerina
Blending the grace of ballerinas with the energy of sneakers, Louis Vuitton introduces a new minimalist take on the LV Sneakerina. Photos Disclosure Louis Vuitton - @madelineargy for LV Style Diary: Spring Edition The latest iteration of the LV Sneakerina redefines movement with elegance. Infused with the spirit of contemporary sportswear, the new model delivers a sleek, minimalist design meant to capture the essence of functional sophistication. Crafted for everyday wear, each variation adapts seamlessly to both casual and elevated silhouettes, thanks to a more flexible sole built using the refined Sacchetto construction technique and an ultra-lightweight interior structure. Photos Disclosure Louis Vuitton - @madelineargy for LV Style Diary: Spring Edition Available in a range of bold color combinations and luxurious materials, the LV Sneakerina is offered in velvet-effect and metallic leathers, satin, shimmering embroidery, and mesh fabric blends. Joyful tones like rose, green, beige, black, white, blue, and silver enhance the dynamic look of the shoe. Signature Louis Vuitton elements — including the iconic Monogram and LV Circle — are subtly embedded throughout the collection, bringing timeless heritage to a futuristic form. Photos Disclosure Louis Vuitton - @madelineargy for LV Style Diary: Spring Edition The LV Sneakerina embodies the idea of urban style in motion, standing as a testament to Louis Vuitton’s forward-thinking vision and commitment to innovative design. Photos Disclosure Louis Vuitton - @madelineargy for LV Style Diary: Spring Edition
- Dr. RITCHIE ALVES — A TRUE HARMONY
‘BEAUTY’ COVER EDITION - APRIL 2025 ISSUE Photos: Thiago Henrique Holzmann - @thsdio In the special edition of Hooks Magazine dedicated to the names redefining beauty medicine and aesthetic entrepreneurship, the spotlight could shine on no one else: Dr. Ritchie Alves, one of Brazil’s leading figures in facial harmonization, graces our cover with purpose, faith, and impeccable technique. His journey is defined by a rare essence — the balance between technical excellence and a profoundly human perspective. From volunteering at NGOs to founding the renowned Transforming Faces clinic alongside his siblings, Ritchie has always seen beyond procedures — he sees stories. To him, every face is a journey, and his mission is to light the way back to self-esteem and personal identity for those who seek his care. But his work goes far beyond needles and fillers. Dr. Ritchie is a mentor to new professionals, guiding them not only through technique but through values, ethics, spirituality, and purpose. His mentorship embraces holistic care and the understanding that transforming a face often means touching a soul. Dr. Ritchie and his wife Victoria Marcelle Alongside his wife, Victoria Marcelle — who plays an active role behind the scenes of his projects — Ritchie remains steadfast in his principles: never trading his essence for external validation. For him, excellence begins with identity — and solidifies with faith and courage. Family has always been a cornerstone. The son of a dentist and influenced by his sister Daisy Costa, Ritchie grew up in an environment where health and aesthetics were already part of everyday conversation. Today, he shares the mission of transforming lives with his siblings in a project born from family and expanded with professionalism and passion. Outside the clinics and mentorship programs, Dr. Ritchie finds peace in the countryside. A breeder of quarter horses, he participates in equestrian competitions across Brazil with his family, traveling in his trailer and reconnecting with what truly matters: nature, his children, his horses, and the silence between the trees. Exclusive Interview 1. Throughout your journey — from volunteering at NGOs to becoming a national reference in facial harmonization — what has most shaped your purpose as a professional? What shaped my purpose the most was understanding that every face I treat carries a story — and that my role goes far beyond aesthetics. During the volunteer work with NGOs, I realized that touch, eye contact, and listening… they all communicate care. Facial harmonization, to me, is a tool for transformation. But what truly drives me is witnessing someone’s identity being restored, their self-esteem returning, the light in their eyes rekindling. That’s what shaped my purpose: to deliver beauty, yes — but with truth, integrity, and love. 2. Your mentorship goes beyond technique — it addresses values, purpose, and even spirituality. How important is it to align your professional life with a relationship with God? For me, there’s no separation between the professional and the spiritual. Everything I do is an extension of my relationship with God. When you understand who you are in Him, you also understand where you need to be, who you should connect with, and how to serve with excellence. Technique refines, but purpose sustains. Mentorship isn’t just about how to apply a filler — it’s about aligning technique with identity, values, and calling. That’s what transforms careers and lives. 3. In such a competitive market, how do you cultivate a kind of care that values the human being as a whole — not just the aesthetic result? The answer is simple: by looking people in the eyes. By understanding that every face holds feelings, pain, and dreams. Active listening, attention to detail, respect for what the patient wants — and even for what they don’t yet know how to express — all of that matters. My method is centered on natural results and beauty with purpose, but above all, it’s centered on the human being. When you truly understand who is in front of you, the aesthetic result comes as a consequence — and it comes better. 4. Do you believe there’s a calling — almost a mission — behind your work in the health and aesthetics field? How does that influence your decisions? Absolutely. I’ve never seen my profession as just a career — I’ve always seen it as a mission. And mission involves sacrifice, dedication, listening, and guidance. It influences every decision I make — from the patients I choose to treat to the mentees I walk alongside. If something doesn’t align with my purpose, it doesn’t make sense to pursue it. I’m not here to do more of the same — I’m here to elevate this field to a new level, with excellence, truth, and purpose. 5. What is the impact of a training approach that values both technical excellence and ethics, care, and self-awareness in the journey of a mentee? It’s a complete shift. When a professional understands that technique without awareness is dangerous — and that purpose without action is empty — they begin to operate from a different place. I teach my mentees to achieve results, yes — but also to think, to feel, to take a stand. Excellence must walk hand in hand with ethics and a heart in the right place. That doesn’t just create better professionals — it creates more complete human beings. 6. If you could leave a message for those seeking to live from aesthetics with purpose, faith, and dedication, what would it be? Don’t trade your calling for acceptance. Don’t sacrifice your essence for likes or applause. If God called you to this, He Himself will sustain you, empower you, and make you flourish. Work with excellence, honor your journey, and remember: you’re not just working on faces — you’re touching souls. Live through aesthetics, but don’t live only for aesthetics. Live with purpose, with faith, and with courage. The rest will follow. 7. In the midst of such a demanding routine, what are the hobbies or moments of leisure that help you recharge and keep your heart light? These days, my main hobby is my horses. I breed quarter horses and compete in Ranch Sorting and Team Penning events on the weekends. I travel in my trailer with my wife and kids to equestrian competitions, and I also love going to the ranch to see the foals, breathe in the fresh country air... That’s what truly lightens my heart. 8. How has your family influenced the professional you’ve become — and how do they take part in your purpose today? My family had a direct influence. First, because my father is a dentist — he inspired all of us. And after I graduated, it was my sister Daisy Costa who played a key role in leading me toward facial harmonization. Soon after, the four of us — siblings, founders, and partners of Transformando Faces clinic — grew together, each one encouraging the other along the way. Today, a key part of my purpose is shared with my wife, Victoria Marcelle, who not only supports me but is actively involved in my mentorship projects and helps me immensely with my professional positioning. My parents have always believed deeply in our future — and that trust made all the difference.
- Leticia Bradshaw Ledger makes a stunning return to the runway
Leticia Bradshaw Ledger, the Brazilian model and influencer, has made a stunning comeback to the runway, closing out the fashion show for the American brand Sinesia Karol. Leticia Bradshaw Ledger, the Brazilian model and influencer, has made a triumphant return to the runway at a recent fashion event, dressed in not one, but two stunning outfits, and closing out the fashion show for the American brand, Sinesia Karol. Photo: Emanuelly Maia Leticia's versatility and style were on full display as she effortlessly transitioned between the two looks, showcasing the brand's latest collection. Leticia's return to the catwalk is a welcome surprise for the fashion industry. Photo: Emanuelly Maia The fashion show was a highlight of the fashion calendar, and Leticia's appearance was the grand finale, leaving everyone in attendance eager for more.