Kim Kardashian is once again turning her attention to the wellness industry. This time, the entrepreneur stars in the launch of UPDATE, a functional energy beverage positioned as an alternative for consumers seeking sustained energy throughout the day without compromising a balanced lifestyle. Photo Disclosure Update Known for building businesses across beauty, fashion, and consumer products, Kardashian now adds another chapter to her entrepreneurial portfolio by helping introduce a product that reflects the growing demand for wellness-driven performance. Rather than presenting energy as intensity alone, UPDATE is marketed around consistency, focus, and everyday productivity. The campaign moves away from the traditional high-adrenaline language commonly associated with energy drinks. Instead, it highlights intentional habits, personal routines, and the idea that energy should complement modern lifestyles rather than overpower them. During the campaign, Kardashian explained that the concept aligns closely with how she approaches both her personal and professional life. “For me it comes down to being intentional about what I put into my body and my day.” Photo Disclosure Update The statement summarizes the central philosophy behind UPDATE. Rather than promoting quick stimulation, the beverage is presented as part of a broader wellness mindset—one centered on conscious daily choices. For Kardashian, whose schedule spans multiple companies, creative projects, filming commitments, legal studies, and family life, maintaining consistent energy has become an essential part of her routine. “I need an extra energy boost basically all day.” Instead of framing energy as something reserved for workouts or demanding moments, she describes it as a resource required throughout the entire day, reflecting the increasingly blurred boundaries between work, business, creativity, and personal responsibilities. Photo Disclosure Update Visually, the campaign embraces a clean, contemporary aesthetic that mirrors the branding direction Kardashian has adopted across many of her recent ventures. Minimalist imagery, neutral tones, and understated messaging reinforce the product’s positioning within the premium wellness space. One of the campaign’s defining messages also reflects this simplified approach. “Honestly, my energy is just different.” The phrase serves as both a marketing statement and a reflection of the product’s intended identity—suggesting a different experience from conventional energy beverages by focusing on sustained performance rather than short-lived stimulation. Another recurring line throughout the campaign reinforces the brand’s straightforward communication style. “No secret. Just an UPDATE.” Photo Disclosure Update Rather than promising dramatic transformations, the campaign presents UPDATE as a practical addition to everyday routines, emphasizing consistency over spectacle. Kardashian also highlighted that the product emerged from her own needs as a consumer, explaining the motivation behind her involvement with the brand. “I built what I needed. Turns out everyone needed it too.” The comment positions UPDATE as more than a celebrity endorsement. Instead, it reinforces Kardashian’s increasingly familiar role as a founder and business strategist who participates in shaping products intended to reflect her own lifestyle and consumer preferences. Beyond the beverage itself, the launch also demonstrates the continued evolution of celebrity-led consumer brands. Increasingly, public figures are building businesses around categories that extend beyond fashion and beauty, entering wellness, nutrition, and functional products with branding designed to integrate naturally into daily life. The campaign also incorporates subtle humor and self-awareness—elements Kardashian says were intentionally included during production. “We loved sprinkling in fun easter eggs, some humor, and a bit of a wink.” Photo Disclosure Update That playful tone reaches its peak in one of the campaign’s most discussed moments, when Kardashian jokingly references her legal journey. “I didn’t pass the bar. I raised it.” The line quickly became one of the campaign’s standout moments, reflecting the balance between confidence and humor that has increasingly defined Kardashian’s recent brand communications. Photo Disclosure Update With UPDATE, Kim Kardashian continues expanding her presence within the lifestyle and wellness market while reinforcing a business strategy built around products that integrate seamlessly into everyday routines. Whether the beverage becomes another long-term success remains to be seen, but its launch clearly reflects the evolving intersection of celebrity entrepreneurship, wellness culture, and modern consumer expectations.

Best known for her work in fashion, the entrepreneur has also built a discreet career leading DB Creative, a company specializing in marketing, technology, and artificial intelligence. Photo Disclosure Press Known to the public for her career in fashion, Leticia Bradshaw Ledger has also built a strong presence in the business world. According to information available on her professional profiles, she serves as CEO and partner of DB Creative, a company specializing in marketing, technology, and artificial intelligence. Although her public image is more closely associated with the fashion and lifestyle industries, the entrepreneur plays an active role in the company's strategic leadership, overseeing areas such as planning, operations, corporate governance, and organizational development. Over the past year, the company underwent a major restructuring process that marked the beginning of a new phase of growth. As a result, the business achieved more than 115% growth in its first year following the reorganization. Photo Disclosure Press Another noteworthy aspect is that DB Creative is part of the Meta Business Partners program, a recognition awarded by Meta to companies that demonstrate a high level of expertise in its solutions and platforms. Part of Leticia's experience in business leadership has been shaped by her work in brand positioning and strategic communications. Over the years, that expertise has become an integral part of her role at the helm of the company. Reserved about her corporate career, Leticia Bradshaw Ledger has deliberately kept this side of her professional life out of the spotlight. While her public image remains closely associated with fashion and digital media, her role as CEO reveals a lesser-known dimension of her career—one she has developed alongside her work in the fashion industry.

Kylie Jenner is expanding the world of Kylie Cosmetics with the launch of Mood Stones, a new fragrance trio designed to celebrate the power of scent as a reflection of mood, personality, and emotion. Featuring three distinct fragrances, the collection invites wearers to embrace different moments and feelings through carefully crafted olfactory experiences. Photos Disclosure Kylie Cosmetics According to Kylie Cosmetics, each fragrance in the Mood Stones collection has been uniquely created to tell its own story, offering a signature scent for every state of mind. Rather than following a single fragrance profile, the trio explores contrasting emotions while maintaining the brand’s modern and effortless aesthetic. “I’ve always believed fragrance has the power to change the way you feel. With Mood Stones, I wanted to create a collection that lets everyone find the scent that matches their mood and becomes part of their everyday life,” Kylie Jenner says. One of the standout fragrances in the collection is Cashmere Muse, described as a fresh floral musk scent that captures the feeling of misty mornings and salty ocean air. Bright, clean, and effortlessly wearable, the fragrance opens with bergamot accord and mandarin blossom accord before revealing a heart of ylang ylang oil and frangipani accord. A comforting base of tonka absolute and salted musk accord creates a soft, modern finish that lingers throughout the day. “Each fragrance tells a different story, and I wanted every bottle to evoke a unique emotion. Whether you’re feeling calm, confident, or adventurous, there’s a Mood Stones fragrance that fits the moment,” Kylie adds. Designed to be more than just perfumes, the collection reflects a growing trend toward fragrances that express individuality and accompany different occasions, allowing wearers to build a scent wardrobe as naturally as they curate their fashion choices. With Mood Stones, Kylie Cosmetics continues to expand its presence in the fragrance category, combining contemporary compositions with a minimalist approach that emphasizes versatility, elegance, and self-expression. “Creating Mood Stones was about capturing emotions in a way that feels personal yet universal. I hope each fragrance becomes part of someone’s favorite memories and everyday rituals,” Kylie says. The Mood Stones Fragrance Trio launches on July 30 at KylieCosmetics.com and will be available at Ulta Beauty beginning August 2, introducing a new chapter in Kylie Jenner’s growing fragrance portfolio.

Photo Disclosure Pinterest To the surprise of many women, your closest friends can become the biggest source of stress during your wedding journey. Every day, I hear heartbreaking stories from brides who expected support, encouragement, and love from the people they chose to stand beside them on one of the most important days of their lives, only to end up disappointed. I've heard it all: complaints about the color of the bridesmaid dresses, jealousy, resentment over not inviting a boyfriend of only a month to be a groomsman, and complete physical and emotional absence during important bridal moments, such as the lingerie shower, the bachelorette party, or even a simple conversation about how the wedding planning is going. What hurts the most is the disappointment of receiving hostility from the people you least expect it from. No one imagines that a childhood friend will suddenly distance herself the moment you get engaged, or that your closest college friend will start making unreasonable complaints about her role on your wedding day. To be clear, this is not about brides who make excessive demands of their bridal party, such as extravagant destination bachelorette trips or expensive gifts simply because someone has been asked to stand in the ceremony. Those stories deserve an article of their own. Here, we're talking about brides who are thoughtful and respectful of their bridesmaids' circumstances—women who simply dreamed of celebrating alongside the people who have been part of their lives, hoping they would be present throughout the engagement and wedding with kind words, practical help, or simply a supportive shoulder during the inevitable stressful moments. One of my brides shared a piece of advice born from her own experience and regret: invite only people who truly understand the meaning of marriage. Is this someone who would listen without judgment if you had an argument with your partner, or would they make the situation worse? Is this someone who shares your values about life and relationships? Can you rely on them during difficult times? Do you admire them as an example of partnership? If your answers are "yes," you're on the right track. She added one more recommendation: invite your bridal party as close to the wedding date as possible. If you have a long engagement—more than a year—a great deal can change before the big day. You'll have enough time to observe the character, attitudes, and behavior of the friends you're considering asking to stand by your side. Unfortunately, the people we love do not always love us with the same level of care, reciprocity, and commitment. On the other hand, be prepared to be genuinely embraced and supported by people you never expected, and to grow closer to guests you never imagined would become so important in your life. They may very well become your new circle of closest friends.

'HEALTH' EDITION COVER - JULY 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio For decades, medicine has been recognized for its ability to treat disease. Advances in science have expanded diagnostic capabilities, refined treatments, and increased life expectancy around the world. Today, however, a new perspective is reshaping that approach. The question guiding much of contemporary medicine is no longer simply how to treat disease more effectively, but how to prevent it from developing in the first place. It is within this context that the work of Dr. And Yara Particelli Gelmini finds its purpose. A physician for more than fifteen years, she began her career in Radiology, a specialty that gave her a precise understanding of disease diagnosis and investigation. During this period, she built a career grounded in the careful analysis of diagnostic imaging and the pursuit of answers for conditions that had already developed. Over time, however, she began to question whether medicine's greatest impact should occur only after disease had already taken hold. This shift in perspective was driven not only by scientific advances but also by a personal transformation that reshaped her understanding of health, patient care, and the physician's role itself. Rather than simply changing specialties, she chose to redefine the way she practices medicine. That journey led her to Nutrology, Integrative Functional Medicine, and, more recently, to an international specialization in Longevity Medicine—a field that brings together some of the most significant advances in modern science by integrating prevention, technology, and personalized care. Today, her practice is rooted in Precision Medicine, an approach that considers factors such as genetics, metabolism, hormonal profile, nutrition, lifestyle, and environmental influences to understand each patient as an individual. Instead of focusing solely on disease, the goal is to identify risks early and develop personalized strategies that preserve health, independence, and quality of life for years to come. This philosophy takes on particular significance in women's health, one of Dr. And Yara's primary areas of expertise. During life stages such as the climacteric and menopause, she advocates an evidence-based approach that respects each patient's biological individuality, promoting hormonal balance, well-being, and healthy longevity. Another important focus of her work is the treatment of lipedema, a chronic condition that predominantly affects women and remains underdiagnosed in many cases. Through a multidisciplinary approach that integrates inflammation management, metabolic balance, nutrition, physical activity, regenerative therapies, and continuous follow-up, her goal is to restore functionality, improve quality of life, and strengthen self-esteem, demonstrating that meaningful care extends far beyond symptom management. Her practice also encompasses metabolic health, medical weight management, hormone replacement therapy when clinically indicated, and strategies aimed at preventing chronic diseases. Although these areas may seem distinct, they are all guided by the same conviction: health cannot be fully understood by looking at a single organ, laboratory test, or symptom in isolation. Every individual is shaped by the interaction of biological, hormonal, metabolic, emotional, and environmental factors that make each patient unique. This way of practicing medicine reflects a broader movement that is reshaping the future of healthcare. Tools such as artificial intelligence, genetic testing, biomarkers, and precision medicine are expanding the possibilities for early detection and disease prevention, while also reinforcing an essential truth: the more technology evolves, the greater the value of a medical practice capable of interpreting these advances without losing sight of the individuality of the person sitting in the consultation room. Throughout her career, Dr. And Yara has chosen to stand precisely at the intersection of science, innovation, and compassionate, patient-centered care. Her work reflects a new generation of physicians who understand that longevity is not simply about adding years to life, but about ensuring those years are lived with independence, vitality, and quality. Perhaps this is the most profound transformation taking place in contemporary medicine. For a long time, a physician's success was measured by the ability to diagnose and treat disease. Today, however, a new perspective is gaining momentum. The true advancement of medicine may lie in its ability to preserve health before it ever needs to be restored. Because, in the end, the future of medicine may not be defined by how effectively we learn to fight disease, but by our ability to ensure it never has the opportunity to alter the course of a person's life. In the following exclusive interview with Hooks Magazine, Dr. And Yara Particelli Gelmini shares her perspective on the transformation of modern medicine, the true meaning of longevity, the impact of emerging technologies on clinical practice, and why she believes the future of healthcare will be shaped long before the first diagnosis. During decades, medicine's success was measured by its ability to treat disease. Today, prevention and longevity are at the center of the conversation about health. In your view, are we simply witnessing a scientific evolution, or are we experiencing a definitive transformation in the way medicine understands the human being? I believe we are experiencing a definitive transformation. For a long time, medicine was extraordinary at treating the consequences of disease, but it rarely asked why those diseases developed in the first place. Today, we understand that health is not simply the absence of disease. It is about preserving function, autonomy, cognitive health, muscle mass, quality of life, and independence throughout every stage of life. Longevity medicine does not replace traditional medicine—it complements it. We will continue treating diseases when they arise, but true success will be measured by our ability to delay their onset for as long as possible, or ideally, prevent them altogether. For the first time, we have the tools to understand that every individual ages differently. Genetics, lifestyle, environment, metabolism, and behavior interact in unique ways. We are moving beyond treating diagnoses to caring for people. You often say that your greatest transformation happened within yourself before it was reflected in your medical practice. When did you realize that this personal experience would become more than a life lesson and instead form the foundation of the philosophy that guides your career today? Medicine changed for me the moment I realized that I needed to change first. For years, I believed that the best physician was the one who could make the most accurate diagnosis. After all, I was a radiologist. But I wasn't happy. I spent years trying to adapt to a career centered on disease and confined clinical environments, yet none of it truly fulfilled me. Something was missing. That was when curiosity led me to search for a field of medicine that treated the whole person. At the time, I was living with endometriosis and had also received an incorrect diagnosis of depression. It was then that I felt medicine calling me in a completely different way. I realized I needed to see myself as a whole in order to move forward. I had to integrate body, mind, soul, and spirit to heal and overcome that period of suffering. That realization led me to pursue my first postgraduate specialization in Nutrology ten years ago, marking the beginning of the journey that continues to shape my work today. Living longer is no longer the only goal—it now means living with greater independence, energy, and quality of life. Even so, many people still associate this concept solely with aesthetics or the passage of time. Why do you believe society continues to have such a limited understanding of the true role of preventive medicine and healthy aging? There is a profound misconception between appearance and health. Many people assume that longevity medicine is simply about looking younger. In reality, its greatest purpose is to help people continue living fully into their seventies, eighties, and nineties while preserving independence, mental clarity, physical strength, and the ability to make their own choices. What truly matters is not how many years we live, but how well we live them. Around the world, this concept is known as healthspan. Prevention does not mean undergoing endless medical tests or taking dozens of supplements. It means understanding, with the greatest possible precision, what each individual's body needs to preserve its functions throughout the decades. Aesthetic benefits may be one outcome, but they are not the ultimate goal. True longevity is being able to play with your grandchildren, travel, continue working, practice sports, preserve your memory, and keep living with purpose. We are living in an era in which artificial intelligence, genetic testing, and precision medicine are advancing at an extraordinary pace. In this landscape, what will be the defining quality of tomorrow's physician: mastering emerging technologies or preserving the ability to understand each patient's individuality? The physician of the future will need to master both. Artificial intelligence will be an extraordinary tool for organizing information, recognizing patterns, and accelerating diagnoses. Genetic testing, wearable technologies, and precision medicine will allow us to understand each patient with a depth that was once unimaginable. Yet no technology can replace something fundamental: the ability to listen, interpret, and truly understand another human being, as well as the relationship between physician and patient. Personally, I cannot imagine practicing medicine without building genuine connections with my patients. I want mine close—they often become friends. A physician must genuinely love both life and humanity. Two patients may present with exactly the same test results and still require completely different treatments. Technology provides data. Physicians transform that data into human decisions. That is why I believe the defining strength of the future of medicine will be the ability to unite cutting-edge science with empathy, clinical experience, and truly personalized care. If a 40-year-old asked you today what is the single most important decision they could make to increase their chances of aging in good health, what would your first piece of advice be? I would tell them to stop waiting for symptoms to appear. Make it a priority to understand your body and your genetics, use advanced technologies and diagnostic tools to gain that knowledge, and, of course, laugh often. A positive outlook and strong social connections genuinely contribute to a longer, healthier life. Most chronic diseases develop silently over many years, or even decades. At the age of 40, there is still ample time to completely change the trajectory of aging. My advice would be simple: get to know your own body. Have regular health assessments, maintain a healthy body composition, preserve your muscle mass, prioritize quality sleep, manage stress, stay physically active, follow a balanced diet, and tailor your decisions to your individual characteristics. The greatest mistake is believing that health is something you recover only after it has been lost. In reality, it is something that must be built every single day. Every remarkable journey is guided by a conviction capable of inspiring others. If this interview could leave the world with just one message from you, what would it be? What do you hope people will never forget when it comes to health, prevention, and quality of life throughout the years? I believe the greatest legacy a physician can leave is not simply to increase life expectancy, but to give people back the opportunity to live life to its fullest. As Viktor Frankl wrote, “He who has a why to live can bear almost any how.” When we understand that health is the path that allows us to fulfill our dreams, we realize that prevention has never been about living longer—it has always been about living better.

At a time increasingly shaped by artificial intelligence, when almost anything can be created in a matter of seconds, what continues to be made by hand has taken on a new meaning. Not because technology has lost its ability to inspire, but because it has made even more evident what remains irreplaceable: the time, intention, and sensitivity of the person behind the creation. Photography: Bruno Santos / Production: Patrícia Farhat Ten years ago, Patrícia Fárhat made a decision that continues to define the identity of Bungalow. As the brand's founder, she transformed her passion for handcrafted jewelry into a universe built on meaning. More than simple adornments, her creations accompany milestones, new beginnings, and some of the most meaningful chapters in the lives of those who choose them. "We live in an era of speed, automation, and artificial intelligence. But there is something no technology can ever replicate: the intention and the sensitivity of the person who creates." That conviction became the foundation upon which Bungalow built its identity. Over the past decade, the brand has cultivated a creative approach that values the time devoted to the process, artistic freedom, and the connection between the maker and the person who wears each piece. In a market driven by speed, Patrícia never sought to compete with those who produce more. Instead, she chose to build a brand that creates better—with more time, intention, and authenticity. Soul Made, the collection created to celebrate Bungalow's tenth anniversary, was born from that philosophy. Model: Raíza Quenuffi The name, chosen by Bungalow's own clients, reflects a collection that values permanence over urgency. "A piece of jewelry is far more than an object of beauty. It accompanies achievements, new beginnings, and the moments when a woman chooses to reconnect with who she truly is." Over the years, Bungalow's clients have become more than customers—they have become part of the brand's own story. They inspire new collections, take part in creative decisions, and help shape, collaboratively, the next chapters of Bungalow's journey. Perhaps that is precisely what distinguishes an object from a talisman. The first simply occupies space. The second holds a place in our personal history. Perhaps this is the paradox of our time: the faster technology accelerates creation, the stronger our desire becomes for what carries authorship, memory, and presence. Because there is jewelry. And then there are memories. The former can be crafted in a studio. The latter can only be shaped by life. 1. Ten years ago, you chose to transform a passion into a purpose and build something of your own. Looking back on that journey, which moments challenged your convictions the most? And what has allowed you to keep evolving without ever losing the essence of Bungalow? "Ten years ago, I chose to transform what I love into my purpose. That freedom to create and make a living from what I truly believe in is what continues to drive me every single day.What has allowed me to evolve without losing Bungalow's essence is staying true to the values that have always guided the brand: intuitive creation and handcrafted work.Every piece is born from intuition, from the freedom to experiment, and from the desire to create something truly unique—an authentic expression of who I am.Over time, I realized that evolving has never meant becoming someone else. It has meant deepening everything I have always believed in." 2. Over the past decade, Bungalow has grown into something that goes far beyond jewelry. What have you learned from observing the way women connect with pieces that accompany milestones, new beginnings, and defining moments in their lives? "I believe Bungalow has become part of women's new beginnings. It accompanies new chapters, new paths, and the moments when they choose to reconnect with who they truly are.I have always seen jewelry as something that goes beyond aesthetics.When a woman chooses a Bungalow piece, she is also choosing to carry a meaning with her.It may mark the first day of a new job, celebrate an achievement, or simply represent the decision to look at herself with greater kindness and care.That is what gives meaning to my work: knowing that my art becomes part of real stories and helps every woman feel more confident, stronger, and more deeply connected to herself." 3. Soul Made arrives at a time when technology plays an increasingly central role in our lives. In your view, why do craftsmanship, intention, and human connection become even more valuable in an era driven by speed and automation? "It was no coincidence that, together with my clients—whom I affectionately call my goddesses—I chose the name Soul Made for the collection celebrating Bungalow's tenth anniversary.The name reflects everything I have always believed in.We live in an era of speed, automation, and artificial intelligence. But there is something no technology can ever replicate: the intention and the sensitivity of the person who creates.That is why I continue to believe in creating with patience. A piece of jewelry can be so much more than a beautiful object. It holds stories, awakens emotions, and accompanies people through some of life's most meaningful moments.That is the essence of Bungalow, and it is what I want to preserve in the years to come.That is why I continue to believe in craftsmanship—and in taking the time to create with care. Because a piece of jewelry can be far more than something beautiful. It can preserve stories, evoke emotions, and accompany people through life's defining moments. That is the essence of Bungalow, and it is what I hope to carry forward for many years to come. Perhaps the true value of the future lies precisely in what continues to be made with soul." 4. There is something deeply symbolic about Soul Made being a name chosen by your own clients. When did you realize you were building more than a brand—that you had created a community of women who recognize themselves in the same values? "I have always enjoyed including my clients in the creative process. They help choose the crystals, contribute ideas for collection names, and often inspire entirely new pieces.It was through that process that I realized I was building something greater than a brand.When a woman feels heard and sees her own essence reflected in a creation, a genuine connection is formed. She is no longer simply a client—she becomes part of Bungalow's story.It is this exchange, built on care and trust over the years, that has transformed the brand into a true community." 5. Entrepreneurship also means navigating uncertainty, changing course, and making difficult decisions. What has been the most transformative challenge of your journey as a founder, and what has it taught you about courage, leadership, and trusting your own intuition? "The greatest challenge of being an entrepreneur—especially in a small business—is competing in a market that increasingly values speed and large-scale production.Over time, I realized that Bungalow was never meant to compete in that space.What we offer is something different: time, care, craftsmanship, meaning, and a genuine connection with the people who choose to wear our pieces.Choosing this path requires courage and resilience. I have learned that entrepreneurship is about trusting your purpose, even when the journey feels more difficult.Today, I am certain there will always be room for what is created with authenticity, intention, and sensitivity." 6. If you could write a letter both to the Patrícia who began this journey in 2016 and to the woman who will choose a piece from the Soul Made collection ten years from now, what would you want each of them never to forget? "If I could write a letter to the version of myself who was just beginning Bungalow, I would say only one thing: don't give up.The day will come when you look back with pride at the story you have built. You will understand that every challenge helped shape the person you became and that everyone who crossed your path was part of that journey.Keep believing in your sensitivity, your intuition, and your purpose. The journey will be worth it. And if I could write a letter for a client to read ten years from now, it would say: 'Look at this piece of jewelry. It has been with you through so many moments of your life. It has witnessed your achievements, new beginnings, challenges, celebrations, and joys. It is more than a piece of jewelry; it holds memories, emotions, and chapters of your story. I hope that, whenever you look at it, you remember who you were when you chose it, everything you have lived since then, and everything that is still to come. May this piece continue to transcend time, carrying meaning with it—and perhaps one day be passed down from one generation to the next.'"

'STARS' EDITION COVER - JULY 2026 ISSUE Photography: Isadora Relvas and Philipp Lavra - @relvas.oficial and @lavraphilipp / Beauty Direction: Victor Dargains - @vdargains / Styling: Rafa Pinta - @rafapinta_ There are artists who build their careers on consistency. Others stand out for their versatility. Rainer Cadete embodies both qualities. An actor, singer, writer, and producer, he moves effortlessly across different artistic disciplines, transforming each new project into an opportunity to explore new ways of telling stories. With more than two decades of experience, he has established himself as one of the most respected names in Brazilian drama, building a career defined by authenticity, creative curiosity, and a constant desire to reinvent himself. Now, Rainer Cadete is the new cover star of the international edition of Hooks Magazine STARS, celebrating a remarkable moment in his career as he successfully balances television, streaming, theater, literature, music, and film, continuously expanding his presence across the cultural industry. Currently, the actor stars in Quem Ama Cuida, TV Globo's primetime drama written by Walcyr Carrasco and Claudia Souto, where he plays dermatologist Dr. César. The role adds to an impressive gallery of memorable performances built throughout his career, which has always been defined by a balance between major television productions and author-driven projects. Among his most celebrated roles are attorney Rafael Nero in Amor à Vida and the unforgettable Visky in Verdades Secretas, a performance that earned him the Extra Television Award and the Melhores do Ano Trophy. The success of the role also led to Rainer being named to the Forbes Under 30 list, a recognition that further strengthened his national prominence. Another defining aspect of his career has been the opportunity to revisit characters who have left a lasting impression on audiences. Visky returned in Verdades Secretas II, while Celso reappeared in Êta Mundo Melhor!, nearly ten years after his role in Êta Mundo Bom!. Rather than simply repeating past performances, Rainer sees these reunions as opportunities to further develop his craft and rediscover the characters from a new perspective. In an exclusive interview with Hooks Magazine, the actor explains that revisiting a character requires the same level of exploration as creating an entirely new one. "I don't see much difference between creating a new character and reconnecting with one who is already part of the audience's memory, because it's never the same story. I really like an idea from Heraclitus: the river may be the same, but the waters are different. The same happens with characters. Visky and Celso have a history, an identity, and an emotional connection with the audience, but they return in another moment in time, shaped by new relationships, new conflicts, and everything that has also changed in me as an actor." This perspective on transformation also reflects the way he approaches his own career. For Rainer, each project emerges naturally, without following a rigid master plan. "I never sat down to create a career plan saying, 'Now I'm going to write a book,' 'now I'm going to sing,' or 'now I'm going to produce.' Things happen because some ideas simply choose the language in which they want to be born. Some stories ask for a stage. Some ask for a song. Some ask for a camera. And some stories belong only in the silence of a page." That creative freedom has allowed him to expand his work far beyond television. On stage, he is currently starring in Uma Babá Quase Perfeita, the Brazilian adaptation of the Broadway hit Mrs. Doubtfire, while also appearing in the production of Norma, directed by Guilherme Piva. His film career includes productions such as Carcereiros, Intervenção, Virando a Mesa, and the Cine Holliúdyfranchise. He also attended the Cannes Film Festival with The Traitor (O Traidor), directed by Marco Bellocchio, and is part of the cast of Dia Útil, a feature film shot in Brasília and directed by the Diniz sisters. Streaming has also become an important part of his artistic journey. Rainer is a cast member of Arcanjo Renegado, returning for both its fourth season and the fifth, scheduled for release in 2026. In music, he collaborates with Renato Luciano on the project Leves e Reflexivas, which blends music, poetry, humor, and social reflection while exploring themes such as masculinity, diversity, affection, and human relationships. The project gained recognition with the music video for Esse Negócio de Ser Macho, directed by Duda Maia, as well as through a musical collaboration with Vanessa da Mata. At the same time, he is preparing a new project dedicated to classics of Brazilian music. His artistic curiosity has also found expression in literature. In 2024, alongside his son Pietro Cadete, he published Olhares que Filtram, a book that explores affection, identity, ancestry, and family relationships through the perspective of a multiracial family. The work has since become part of educational initiatives and discussions surrounding belonging, fatherhood, and racial identity. These themes appear consistently throughout his work, though not as the result of a deliberate artistic agenda. "I'm skeptical of art that is created to defend a thesis. I think it loses its strength when it already knows exactly where it wants to go. What interests me are stories that ask questions, not the ones that deliver answers." The actor explains that themes such as masculinity, affection, ancestry, and family relationships naturally emerge in his creative process because they are deeply connected to his own life experiences. "These are questions that continue to shape me as a man, as a father, and as an artist. If these projects spark conversations, I'm very happy about that. But that was never the primary intention. My goal has always been to better understand the human being." As the father of Pietro Cadete, Rainer also brings reflections on emotional responsibility, family relationships, and contemporary masculinity into his artistic work, transforming personal experiences into stories that resonate with diverse audiences. By balancing television, streaming, theater, film, music, and literature, Rainer Cadete demonstrates that his career is defined not by a single artistic language, but by a constant curiosity to explore new forms of expression. His journey reveals an artist who prefers asking questions over offering ready-made answers, finding in art a space for reflection, sensitivity, and meaningful dialogue. Read the Exclusive Interview 1. Your career moves naturally between television, theater, film, literature, and music. How does each of these artistic languages nourish the others, and how has this diversity shaped you as an artist? "I never sat down to create a career plan saying, 'Now I'm going to write a book,' 'now I'm going to sing,' or 'now I'm going to produce.' Things happen because some ideas simply choose the language in which they want to be born. Some stories ask for a stage. Some ask for a song. Some ask for a camera. And some stories belong only in the silence of a page." 2. In Quem Ama Cuida, you play Dr. César while also revisiting memorable characters such as Visky and Celso at different moments in your career. What is the greatest challenge of creating a new character while reconnecting with figures who already hold a special place in the audience's memory? "I don't see much difference between creating a new character and reconnecting with one who is already part of the audience's memory, because it's never the same story. I really like an idea from Heraclitus: the river may be the same, but the waters are different. The same happens with characters. Visky and Celso have a history, an identity, and an emotional connection with the audience, but they return at another moment in time, shaped by new relationships, new conflicts, and everything that has also changed in me as an actor.That's why I don't see these reunions as repetitions. It's more like meeting an old friend after many years. You immediately recognize something familiar, but you also realize that person is no longer exactly the same.The challenge is to preserve what makes the character who they are without turning them into an imitation of themselves. Whether it's Dr. César, Visky, or Celso, the work is always about discovering the truth of that story in the present moment.Perhaps the greatest challenge isn't balancing all these different paths, but listening to what each idea is asking for. When a creative impulse appears, I try to give it the most honest form possible.I'm also not afraid of starting before I've completely mastered a new territory. I study, prepare myself, make mistakes, ask for help, and keep moving forward. I believe creativity is also an exercise in courage.In the end, all these artistic languages are simply different ways of feeding the same curiosity." 3. Projects such as Leves e Reflexivas and the book Olhares que Filtram reveal an interest in discussing masculinity, affection, ancestry, and family relationships. Do you believe art has the responsibility to provoke these conversations, or does this happen more organically within your creative process? "I'm skeptical of art that is created to defend a thesis. I think it loses its strength when it already knows exactly where it wants to go. What interests me are stories that ask questions, not the ones that deliver answers.Perhaps that's why themes such as masculinity, affection, ancestry, and family relationships appear so often in my work. It was never a career decision. These are questions that continue to shape me as a man, as a father, and as an artist.If these projects spark conversations, I'm very happy about that. But that was never the primary intention. My goal has always been to better understand the human being. And, interestingly, when we begin with an honest question, other people often end up finding their own answers." 4. Fatherhood plays an important role in both your personal life and your artistic work. In what ways has your son Pietro transformed not only your perspective on life but also the stories you choose to tell and the projects you decide to pursue? I think Pietro taught me that love is also about revision. After he was born, I began to rethink my priorities, the way I managed my time, the way I listened, the things that sparked my curiosity, and even my relationship with life itself. Fatherhood made me more willing to explore questions than to offer answers. Because Pietro grew up surrounded by dressing rooms, theaters, books, and music, art has always been part of our conversations. And, quite naturally, many of those conversations eventually became creative projects. Olhares que Filtram was born precisely from that place. It came from our desire to better understand the questions that shaped our multiracial family and to transform a deeply personal dialogue between father and son into a conversation that could reach classrooms, families, and anyone interested in reflecting on identity, affection, and ethnic-racial relationships. I will never know exactly what Pietro feels, because I am not him. But I like to say that he is my heart beating outside my body. Perhaps that's why writing together became such a transformative experience. Literature ultimately became another way for us to keep talking to one another. Today, I realize that Pietro has done more than broaden my perspective on life. He has also expanded the way I create art. Writing together made me understand that perhaps this is what art exists for: to transform intimate questions into collective conversations. It is a lonely feeling to believe we are alone in the world. When a story reaches other people, it builds bridges. Suddenly, what once seemed to belong only to us begins to resonate with many others as well. 5. After more than two decades of recognition across television, theater, film, and now music and literature, what continues to spark your creative curiosity, and what stories do you still feel compelled to tell in the years ahead? I think that, over time, our dreams begin to change addresses. I used to think a great deal about the next job. Today, I think more about the stories I still want to live and tell. I want to continue finding characters who challenge my certainties, writing books that spark meaningful conversations, producing projects that bring people closer together, and making films that travel the world without losing their Brazilian accent. But perhaps the greatest challenge is to keep transforming myself. I do not want to repeat formulas or assume that I already know how to do it all. I hope I never lose the sense of wonder of a student, the desire to observe people, change my mind, and allow myself to be surprised. Deep down, I do not dream of a finish line. I dream of continuing to find stories that transform me before they reach the audience. As long as that continues to happen, I will feel that I am exactly where I am meant to be.

I've seen this happen countless times. You have that carefully curated Pinterest board, filled with meticulously selected details you've been saving since you were 15 years old, packed with inspiration for your dream wedding. Then comes the surprise when you start requesting quotes for the décor and discover that the Twilight-worthy setup you've been dreaming about costs around US$9,000 more than you actually have available in your budget. Photo Disclosure Internet Or perhaps it is that beautiful bouquet you imagined carrying down the aisle, only to discover that it is made with European flowers that are completely out of season. Or that incredible dress you found online and swore you would get married in. I know the disappointment that comes with finding out it was a Carlos Bacchi design. I do not even want to imagine what will happen once Taylor Swift's wedding is revealed and brides start requesting an identical flower garden setting for no more than US$3,600. I know that getting married is not always easy, regardless of the budget you have. Even if you have US$180,000 to spend on your wedding, it is still a budget of US$180,000, not two or three times that amount. The financial stress many couples experience during the planning process often comes much more from a lack of information than from poor organization or even a lack of resources. Because so much of this industry still operates behind closed doors, you only begin to understand the true cost of your dream once you start speaking with the suppliers you have chosen. On average, to host a traditional wedding with everything that comes with it, maintaining excellent quality and without having to limit your options too heavily, you should expect to invest around US$18,000. I repeat: on average, okay? There are cities and regions where this figure can be higher or lower. Photo Disclosure Internet I know this stage of your life can be complicated, a mix of excitement and worry. So, my advice as a friend is this: start by creating a guest list and setting an initial budget. Do not book the venue yet. Even if you know how to read contracts, you may not yet know how to evaluate whether that venue is truly the best fit for what you envision for your big day. Trust me on this one. Once you have defined those two points, start looking into hiring a wedding planner. A good planner will show you how much of your dream can realistically be achieved within your available budget, allowing you to prepare emotionally for the decisions that lie ahead. Create a list of "desired luxuries" as well. These are non-essential items such as a photo booth, a second dress for the reception, a coffee bar, or any other extra detail that you and your fiancé or fiancée would love to include. You never know when one of you might receive a promotion at work or when that generous aunt decides to gift you one of your wedding vendors. Remember that this day is a celebration of love and commitment between the two of you. Of course, offering gelato during the reception is wonderful, but it is even better to get married feeling happy, free from stress, debt, and endless arguments with your partner about what it took to make this dream come true. Believe me: wedding miracles are real, and they will happen for you too.

Amid newsstands, iconic covers, and pages yellowed by time, there exists a collective imagination that spans generations. It is precisely within this territory of memory, pop culture, and nostalgia that Winona found the inspiration for its new licensed collection created in partnership with DC. Photos: Thamires Seus - @submergir The new collection revives the vintage aesthetic that accompanied different eras of comic books, bringing to apparel the graphic language that defined the golden age of the publisher's publications. Classic artwork, aged textures, and visual references inspired by original print editions transform each piece into something akin to a collector's item discovered decades later in an old specialty store. More than simply featuring iconic characters, the collection's proposal was to return to the origins of this universe. Batman, Superman, Wonder Woman, and Supergirl are presented through a perspective that celebrates the history built over decades of publications, paying tribute to moments that helped establish these characters as enduring symbols of global pop culture. According to Winona's founder, the collection was born from the desire to recreate the feeling of discovering a rare T-shirt hidden within a forgotten archive. “We believe that DC is part of many people's emotional memories. More than superheroes, we are talking about characters that have spanned generations and helped shape the imagination of pop culture.” According to her, the team sought to move away from the more obvious contemporary reinterpretations and instead immersed themselves directly in classic comic books, newsstands, and vintage magazines that defined different eras of the publisher's history. “At Winona, we have always enjoyed transforming cultural references into pieces that feel as though they carry a story of their own. We wanted to create something that would resonate both with those who grew up reading these stories and with those who discovered this universe more recently.” This creative decision naturally led to the vintage aesthetic that defines the entire collection. The research process involved an extensive immersion into the publisher's historical archives, including one of the most important publications in comic book history: Action Comics #1, officially released in 1938 and recognized as the first appearance of Superman. “The essence of the collection was rooted far more in the history of these characters than in modern reinterpretations. Our idea was to imagine what it would be like to discover a forgotten batch of T-shirts inspired by these classic comics, as if the pieces had been produced decades ago and were only now being rediscovered and released.” Among all the characters featured in the collection, Supergirl holds a particularly symbolic role. The heroine first appeared in 1959 in Action Comics #252 and now returns to the spotlight amid the studio's new cinematic era. “Supergirl perfectly represents the collection's proposal: bringing back a great classic and allowing it to live a new moment. Rather than reinterpreting the character solely through a contemporary aesthetic, we decided to return to her origins and to the comic books that defined her identity.” The choice also speaks directly to DC's current moment in cinema. As new films usher in a new era for the studio, Winona chose to look back in order to celebrate the stories that made this universe possible. “While cinema points toward the future, Winona chose to look to the past. The collection builds a bridge between these two moments and shows that, in order to create new chapters, it is also important to celebrate the legacy that allowed these characters to transcend so many generations.” This sense of continuity is present in every detail of the collection. The brand's intention is that wearing one of the pieces also means wearing a piece of comic book history. “We want fans to feel that they are wearing a piece of DC history. Each print was created to evoke the feeling of discovering an old comic book or a collector's item that has been preserved for decades.” Although it was developed as a limited edition, the collaboration may represent only the beginning of a longer relationship between these two creative universes. “The DC universe is incredibly rich, with characters, stories, and different eras that continue to inspire new ideas. Our intention is to keep exploring this legacy and celebrating this universe in new ways, always respecting its history while bringing Winona's creative perspective to it.” Produced in limited quantities, the collection is now available through the brand's official e-commerce platform and emerges as a meeting point between fashion, memory, and visual storytelling, transforming some of the most important pages in comic book history into pieces capable of standing the test of time just as their characters have. Check out the brand's full interview below: 1. What motivated Winona to create a collection inspired by the DC universe? We believe that DC holds a special place in the emotional memories of many people. More than superheroes, we are talking about characters that have crossed generations and helped shape the collective imagination of pop culture. When we began developing this collection, we wanted to avoid the most obvious route and return to the origins. Our greatest inspiration came directly from vintage comic books, old magazines, newsstands, and the classic artwork that defined DC's history. At Winona, we have always enjoyed transforming cultural references into pieces that feel as though they carry a story of their own. This collection was born from our desire to revive the aesthetic of classic comics, featuring prints with an aged appearance, colors inspired by the printing techniques of the era, and a visual language that resonates both with those who grew up reading these stories and with those who appreciate this universe today. It is a collection that celebrates nostalgia while remaining contemporary, translating Winona's identity through a vintage perspective on one of the greatest universes in comic book history. 2. How did the idea of embracing a vintage aesthetic for this collaboration come about? The vintage aesthetic emerged very naturally throughout the creative process. When we began immersing ourselves in the DC universe, we gained access to a vast collection of classic comic books and archival materials that tell the story of these characters from their very beginnings. One of our greatest inspirations was Action Comics #1, officially published in 1938 and widely recognized as Superman's first comic book appearance. From that point on, we realized that the essence of the collection was rooted far more in the history of these characters than in modern reinterpretations. Our idea was to imagine what it would be like to discover a forgotten batch of T-shirts inspired by these classic comics, as if the collection had been created decades ago and was only now being rediscovered and released by Winona. 3. Which character in the collection best represents the essence of the partnership between Winona and DC, and why? Supergirl perfectly represents the essence of this partnership because she embodies exactly what the collection stands for: bringing back a great classic and allowing it to live a new moment. The character first appeared in comic books in 1959, in Action Comics #252, and more than six decades later, she continues to captivate new generations. This aligns directly with the concept behind the collection. Rather than reinterpreting the character solely through a contemporary lens, we returned to her origins, researching the classic comic books and bringing that vintage visual language into the pieces. In addition, with the new Supergirl film once again sparking public interest in the character, we felt it was the perfect moment to celebrate her journey. 4. How did DC's new cinematic era influence the launch of this collection? DC's new cinematic era played an important role in the creation of the collection because it represents a moment of renewal for the brand. When we saw characters such as Superman and Supergirl ushering in this new phase, we felt it was the perfect opportunity to pay tribute to the origins of this universe. While cinema points toward the future, Winona chose to look to the past. In the end, the collection creates a bridge between these two moments. On one side, DC is beginning a new chapter on the big screen; on the other, we are revisiting the stories that gave birth to it all. It is a way of showing that, in order to build the future, it is equally important to celebrate the legacy that has allowed these characters to transcend so many generations. 5. What do you hope fans will feel when wearing a piece from this collaboration? We hope fans feel that they are wearing a piece of DC history. We want each item to serve as a connection to where it all began: the first comic books, the iconic covers, and the characters that gave rise to one of the greatest universes in pop culture. From the very beginning, our intention was to create pieces that evoke this sense of discovery, much like finding an old comic book or a collector's item that has been carefully preserved for decades. Each print was designed to honor this legacy and revive the aesthetic that shaped generations of readers. 6. The collection is a limited edition. Is there a possibility of future Winona collections with DC? Yes. Even though this collection is a limited edition, we see this collaboration as the beginning of a relationship with significant potential to evolve. The DC universe is incredibly rich, with characters, stories, and different eras that continue to inspire new ideas. Our intention is to keep exploring this legacy and celebrating this universe in new ways, always respecting its history while bringing Winona's creative perspective to it.

The transition to Brazil's new tax collection model is moving forward at a rapid pace, but a risky behavior is beginning to concern specialists: many companies still treat Tax Reform as a simple bureaucratic update, limited to accounting offices. Photo Disclosure Press According to Eduardo Dias, a specialist in tax management and consultative accounting, and CEO of Alldax Accounting and Consulting, this fragmented view overlooks a transformation that will directly affect corporate governance, competitiveness, and operational sustainability. The regulatory landscape became more concrete with the publication of Decree No. 12,955 in April this year, moving the discussion into a practical phase. Although the test rates introduced in 2026 may create a sense of reassurance, the timeline establishes August 1, 2026, as the starting point for penalties related to noncompliance with IBS and CBS ancillary obligations. This new phase requires the immediate adaptation of systems, a review of internal processes, and greater integration among the different areas of companies. In practice, the impact is expected to be more significant for companies under the Simples Nacional tax regime and for labor-intensive sectors. Since payroll expenses do not generate tax credits, many businesses may need to recalculate costs, margins, and commercial models in order to remain competitive. The new rules may also change corporate purchasing behavior, as companies are likely to prioritize suppliers that offer better opportunities to claim tax credits throughout the production chain. “The biggest mistake I see is treating Tax Reform as an issue that concerns accounting alone. In reality, it changes the financial, operational, and strategic dynamics of companies. Those who fail to understand this now may pay a high price in the years ahead,” warns Eduardo Dias. Photo Disclosure Press One of the main points of attention lies in the impact on cash flow. The introduction of new tax collection mechanisms may reduce the amount of resources that previously remained available in companies' accounts, requiring stricter cash flow management and more careful working capital planning. “Business owners often focus only on the tax itself, when the real impact may appear in cash flow, pricing strategies, systems integration, and even the company's competitiveness,” explains the specialist. According to Eduardo Dias, companies with a high volume of transactions need to assess now whether there will be a need to strengthen their working capital. “Those who postpone this analysis until the system is fully operational may find themselves relying on bank credit under less favorable conditions,” he says. The modernization of the tax system will also require greater integration between management systems, payment methods, financial platforms, and electronic tax document issuance. Operational failures or incompatibilities in data transmission could compromise the use of tax credits and reduce business profitability. In addition to technological adjustments, the specialist argues that Tax Reform should be accompanied by a multidisciplinary structure within organizations. “If I could give business owners just one piece of advice, it would be to create a permanent Tax Reform committee. This transformation involves finance, operations, technology, legal, accounting, and leadership,” he recommends. According to him, companies that manage this transition in an organized manner will have a better chance of reducing risks, identifying opportunities, and adapting ahead of their competitors. “Those who wait for the final implementation will have fewer alternatives, higher costs, and much less room to correct their course,” concludes Eduardo Dias.

Entrepreneurship requires vision, strategy, and the courage to turn challenges into opportunities. This journey defines the story of Rio de Janeiro-born entrepreneur Aretha Alves, who has been establishing her name on the international stage through AA Connect, an agency recognized for connecting brands, talents, and business opportunities across global markets. Photo Disclosure Press Born in Rio de Janeiro, Brazil, Aretha built her career on the belief that meaningful relationships and strategic communication are the foundation of sustainable success. What began as a single insight has evolved into a solid business model that connects companies, influencers, artists, and entrepreneurs with projects that have international reach. As the founder and CEO of AA Connect, Aretha is celebrating a period of remarkable growth and recognition, reinforcing the agency’s position as a leader in strategic networking, brand management, partnership development, and the creation of opportunities that transcend borders. Photo Disclosure Press “Entrepreneurship has never been just about starting a business. It has always been about building bridges between people, ideas, and opportunities. AA Connect was born from that purpose, and today I am proud to see this vision expanding into different markets around the world,” says Aretha. The agency’s success reflects a management approach focused on innovation, strategic planning, and the cultivation of long-lasting relationships. Over the years, AA Connect has expanded its international presence, participating in projects that strengthen brands and create valuable connections in an increasingly globalized business environment. Photo Disclosure Press Beyond the company’s growth, Aretha has also become an inspiration for women pursuing entrepreneurship. Her story demonstrates how female leadership, creativity, and determination can open doors in highly competitive industries. According to Aretha, success is never achieved overnight but is built through discipline, consistency, and the ability to recognize opportunities where others see obstacles. “The impact we strive to create goes far beyond numbers. Our greatest achievement is building meaningful connections, delivering value to our clients, and helping businesses and professionals reach new international markets,” she explains. Looking ahead, Aretha Alves remains focused on expanding AA Connect’s global footprint by investing in innovation, technology, and the continuous growth of its international network, further strengthening the company’s position in the global marketplace. Photo Disclosure Press Her entrepreneurial journey demonstrates that outstanding businesses are built on well-executed ideas and leadership driven by purpose and results. Today, AA Connect represents more than a growing agency—it has become a strategic ecosystem that empowers brands and professionals to thrive on the international stage. In an increasingly competitive world, Aretha Alves continues to transform networking into tangible opportunities, reinforcing her reputation as one of Brazil’s rising entrepreneurs making a lasting impact beyond national borders.

'DECOR' EDITION COVER - GLOBAL ISSUE Photography: Gabriel Munhoz / Creative Direction: Gabriel Munhoz and Ana Brigida / Architecture: Guilherme Abreu / Styling: Ana Brigida and Casa de Brigida / Beauty: Murad / Model: Alexsandra Silva Fashion often speaks through silhouettes, textures, and movement. In Rhythm in Motion ("TOADA EM MOVIMENTO" In Portuguese), however, fashion expands beyond the garment to become a dialogue between body, architecture, and cultural memory. Produced during the Brazilian Architecture Biennial, the editorial explores the intersection of Northeastern independent fashion, architectural heritage, and identity through a visual narrative deeply rooted in Maranhão. (Maranhão is a northeastern Brazilian state known for its rich cultural heritage, historic architecture, vibrant traditions, and the spectacular dunes and lagoons of Lençóis Maranhenses). Set against spaces marked by history and materiality, the project transforms architecture into more than a backdrop. It becomes an active participant in the storytelling. Historic façades, stone pathways, and textured surfaces interact with garments and bodies, creating compositions where fashion inhabits space rather than merely occupying it. The editorial draws inspiration from the visual richness of Maranhão, a region where European, African, and Indigenous influences coexist and continue to shape contemporary artistic expression. Within this landscape, fashion emerges not simply as an aesthetic gesture but as an extension of collective memory, tradition, and belonging. Natural light, handcrafted details, and tactile materials establish the visual rhythm of the images. Fluid silhouettes and translucent fabrics echo the movement of the dunes of the Lençóis Maranhenses, while warm tones and organic textures reinforce the connection between clothing and territory. The result is a visual language that feels simultaneously architectural and deeply human. Another important layer of the editorial is its dialogue with the symbolic universe of Bumba Meu Boi, one of Maranhão's most celebrated cultural manifestations. Long regarded as a meeting point between music, dance, spirituality, and storytelling, the tradition finds contemporary expression through embroidery, artisanal techniques, and vibrant chromatic compositions that appear throughout the images. Rather than reproducing folkloric references, Rhythm in Motion approaches these cultural symbols as living and evolving languages, demonstrating how heritage can continue to inspire contemporary creative practices without losing its historical significance. The decision to produce the editorial during the Brazilian Architecture Biennial further reinforces its central proposition that architecture, fashion, and culture are inseparable forms of expression. Buildings preserve memory through space in the same way clothing preserves memory through material, craftsmanship, and gesture. In this sense, the editorial becomes an exercise in translation, transforming landscapes into textures, traditions into silhouettes, and territories into visual narratives. Maranhão is not simply represented. It is interpreted through movement, light, and form. More than presenting a collection of looks, Rhythm in Motion proposes a broader reflection on the role of fashion in preserving and reimagining cultural identity. It suggests that clothing can carry stories, that architecture can shape emotion, and that landscapes can become part of the creative process itself. Ultimately, Rhythm in Motion invites viewers to consider fashion not only as an object of consumption but as a cultural archive in motion, one capable of carrying history forward while continuously reinventing its forms of expression. TEAM Photography: Gabriel Munhoz Creative Direction: Gabriel Munhoz and Ana Brigida Architecture: Guilherme Abreu Styling: Ana Brigida and Casa de Brigida Beauty: Murad Model: Alexsandra Silva FASHION CREDITS Look 1 — Brasilero (red) Look 2 — Brasilero (fringe) Look 3 — Areia, by Natália Santos Look 4 — Brasilero ACCESSORIES Malves Matrona Anna Prata Carlos Penna Kátia Costa About the Architects Credits: BAB – Brazilian Architecture Biennial Venue: Casa Pedro Neves “Roots and Transit” Guilherme Abreu and Larissa Catossi Buy the magazine printed edition by clicking below: