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  • Lady Gaga Shines at the Olympic Games Opening Ceremony

    Photos: John Walton/PA Images via Getty Images/Ideal Image One of the most anticipated names of the celebration, Lady Gaga had the honor of being the first artistic act at the opening of the 2024 Olympic Games. Performing on the banks of the River Seine, the artist danced, played the piano, and sang "Mon truc en plumes" in a beautiful tribute to Zizi Jeanmaire. The dancer and singer, renowned for blending classical dance with musicals in various performances, had her costumes created by her great friend, Yves Saint Laurent. For this special occasion, Lady Gaga wore a stunning outfit by Dior. The opening ceremony, taking place in the heart of Paris on the Seine, was orchestrated by the talented Thomas Jolly. The event featured 12 sections, each lighting up Paris in its unique way. Lady Gaga's performance, the first section, transformed her into a cabaret artist, paying homage to Jeanmaire. Her look was completed with pieces from Dior, Cadolles, and a hat by Stephen Jones. This mesmerizing moment, which brought time to a standstill, was the result of two months of rigorous rehearsals.

  • SAINT LAURENT TAN LINES BY ANTHONY VACCARELLO

    Photos Disclosure Saint Laurent Saint Laurent presents an exclusive selection of accessories and lifestyle products, including new collaborations from Saint Laurent Rive Droite. Under the creative direction of Anthony Vaccarello, photographer Henrik Purienne captured the warm atmosphere of the season in a series of evocative visuals. This collaboration pays tribute to Quasar Khanh's pioneer spirit, bringing together Saint Laurent's timeless elegance and the designer's avant-garde approach. Quasar Khanh, born in Hanoi in 1934, was a visionary designer of the 20th century who became famous with his emblematic Aerospace line of inflatable furniture in 1968. His innovative creations throughout the 1960s and 1970s, free from any historical and cultural references, reflect his utopian spirit. Trained as an engineer, Quasar Khanh established a reputation in a variety of disciplines, from fashion to aircraft plans, as well as the architecture of futuristic cities. His work continues to inspire the great names in contemporary design. Major exhibitions of his work include the "Mobi Boom" exhibition at the Musée des Arts Décoratifs de Paris in 2010, as well as in the permanent collections of the Centre Pompidou in Paris. These reeditions are not only pieces of furniture but actual works of art that capture the essence of visionary furniture and innovation for design enthusiasts. From July 16th to August 20th at SAINT LAURENT RIVE DROITE in Los Angeles, several original Quasar Khanh pieces will be displayed, as well as archive photographs. To celebrate this collaboration, SAINT LAURENT EDITIONS will publish a book on Quasar Khanh's work, also available for sale at SAINT LAURENT RIVE DROITE Los Angeles, SAINT LAURENT BABYLONE and on YSL.COM .

  • Lucas Machado: The Journey of the Young Entrepreneur Behind Top Brownies

    Photos: Paradigma Estudio - Tarcísio Razori Lucas Machado, at just 24 years old, already boasts an impressive résumé. A student of Advertising and Public Relations at Unicesumar and an entrepreneur for nearly 10 years, he lives in Ponta Grossa, Paraná (BR). The city, located an hour from Curitiba, has been emerging as an attractive hub for investors and large companies. Lucas's entrepreneurial journey began at the age of 16, driven by an entrepreneurial spirit inherited from his family. With a great passion for gastronomy, he founded Top Brownies, a bakery focused on brownies, which quickly won over the taste buds of residents of Ponta Grossa and several other Brazilian cities. Today, Top Brownies is a recognized name, with products distributed in more than 19 cities across Brazil. In addition to the famous brownies, the company has expanded its portfolio to include sweet and savory pies. To meet the growing demand, Top Brownies has established partnerships in various segments, with sales points in gas stations, restaurants, markets, and convenience stores. The expansion plans don't stop there. Lucas plans to open a store in Ponta Grossa and is considering establishing a branch in Curitiba. This growth is driven not only by the quality of the products but also by Lucas's ability to innovate and adapt to market trends. His academic training has played a crucial role in the evolution of Top Brownies. He was already applying marketing strategies before starting college, but his pursuit of specialization led him to choose Advertising and Public Relations, further enhancing his skills and knowledge. Throughout his journey, Lucas has faced numerous challenges. From the lack of initial structure to the need to establish credibility as a young entrepreneur, he has always sought new ideas and relied on a strong support network. His determination and strategic vision have allowed Top Brownies to become a success. Lucas has high expectations for the future. He envisions expanding Top Brownies to more cities and increasing sales points, always aiming to improve product quality and open a physical store in the near future. In recent years, Lucas has intensified his involvement with influencers and events, especially in Rio de Janeiro and São Paulo, aiming to expand his business. He believes that influencer marketing is crucial for the growth of Top Brownies. The experiences he gained by creating and promoting his brand have strengthened his confidence and credibility, opening new opportunities in the market. Check out the interview with Lucas Machado: 1. Lucas, at 16, you founded Top Brownies. What inspired you to start a business at such a young age, and why did you choose the confectionery field? I come from a very entrepreneurial family; from a young age, I learned to negotiate, sell, collect payments, and so on! As I always enjoyed cooking, I started making brownies for family consumption and brought them to my friends to taste! I tried various recipes to experiment. But there were always people left without brownies, so I had to make more! One day, my mother thought I was spending too much and asked me to stop, and that’s when I had the idea to sell them! With her support, I started selling, and it was a success right from the beginning. 2. What were the main challenges you faced in expanding the company? There were many challenges, from the lack of initial structure to establishing credibility at 17 years old. I had to come up with new ideas constantly, but step by step and with a strong support network, we managed to progress to where we are today. 3. You are studying Advertising and Public Relations at Unicesumar. How has your academic training influenced the management and marketing of Top Brownies? I was already doing the marketing for Top Brownies even before starting the course. In fact, that’s what led me to choose Advertising and Public Relations, as I needed to specialize, learn, and find more tools to increase my sales and expand my company. So, today my course helps me to promote my brand! 4. With expansion plans for Curitiba and other cities, what are your expectations and goals for the growth of Top Brownies in the coming years? We already have Top Brownies in various regions and are studying ways to expand to more cities! Our goal is to continually improve quality, increase the number of sales points, and perhaps open a physical store in the near future! 5. Your involvement with influencers and events has increased in recent years. How do you see the importance of influencer marketing for the growth of your business, and what are your goals in this field? Top Brownies has certainly opened many doors for me. I believe that being able to create and promote a brand and stay in the market despite many challenges has helped me gain the trust and credibility I sought. This has made other brands bet on my work and achieve positive results through my influence. I plan to continue working and updating myself to elevate the name of Top Brownies as a company and my personal brand to help other brands that want to invest in my work! 6. What advice would you give to young entrepreneurs who want to start their own businesses, especially in the gastronomic field? The first step is to love what you do so that work doesn't become a burden. Study and plan how it will function, surround yourself with competent people who want to grow with you! Don't be afraid to take risks and dream big, but at the same time, keep your feet on the ground to avoid getting lost along the way. Be prepared to face challenges, don't fear competition, which is often unfair in this field, and most importantly, work with a lot of love and dedication. That will always make the difference!

  • Giorgio Armani Beauty Fragrances presents My Way Nectar Eau de Parfum

    A fruity floral fragrance that creates an immersive olfactory experience and reveals a sweet and juicy interpretation, with notes of pear, bright rhubarb, and dewy violet leaf. Photos Courtesy Armani Beauty In 2020, Giorgio Armani launched My Way, a fragrance that reveals a deep and free-spirited concept of femininity. Developed with a commitment to sustainability, it favors the use of natural ingredients in a long-lasting bottle that can be refilled and also recycled. In 2024, Giorgio Armani unveils a new chapter with My Way Nectar Eau de Parfum, a sweet, fruity, and juicy interpretation of the perfume’s contemporary floral signature. Sydney Sweeney, an American actress known for her roles in "Everything Sucks!", "The Handmaid's Tale", "Euphoria," and the recent hit “Anyone But You,” continues to represent the global ambassador for My Way. She embodies the vision of multifaceted and empowered femininity. With My Way Nectar Eau de Parfum, Sydney invites women to explore the horizon and follow their own journeys into the unknown, evoking the spirit of the philosophy "I am what I live." THE FRAGRANCE The fusion of flowers and fruits in My Way Nectar Eau De Parfum reveals a new youthful, spontaneous, and radiant aspect of My Way. Developed by Master perfumer Carlos Benaïm (IFF), My Way Nectar Eau de Parfum opens with fresh and juicy top notes of pear, combined with the vibrant, green, and aromatic accord of rhubarb. The fruity notes blend with the citrus heart of bergamot and orange blossom extracted in bitter orange oil, both signatures of My Way fragrances. This luminous note, resulting from a modern extraction process, infuses orange blossoms in the essence of bitter orange, combining with the juicy pear accord and fresh bergamot oil to enhance the edible appeal and lasting floral quality of the fragrance. The violet leaf accord at the heart of the fragrance enhances and intensifies My Way's white floral bouquet, composed of creamy solar tuberose heart absolute and a fresh and luminous super infusion of jasmine. The dewy and vegetal notes of the violet leaf accord bring a unique crispness to the fragrance. In the base notes, a white woods accord combines with warm and sensual cedarwood and a premium infusion of Madagascar bourbon vanilla and a white musk accord, creating a second-skin effect. Top Notes: Pear, Rhubarb, Violet Leaf Heart Notes: Jasmine Super Infusion Base Notes: Premium Bourbon Vanilla Infusion, Cedarwood, White Musks

  • Regina Lobato: The Image Architect of Brazilian Showbiz

    Photo disclosure Press Image management is a fundamental element in the career of any successful artist. One professional who stands out in this field is Regina Lobato, former director of production and programming at a television network. She is responsible for managing the image of major names such as singer Latino, Jojo Todynho, the champion of the reality show "A Fazenda 15" Jaquelline, singer Belo, fitness muse Gracyanne Barbosa, among others. Regina Lobato understands that an artist's image is not limited to their appearance, but also includes their behavior, attitudes, and how they interact with the public and the press. She works strategically to ensure that the image of the artists under her management is positive and consistent with their personality and style. It is worth noting that Regina Lobato was responsible for launching popstar Anitta, being the first artistic advisor to the singer who has now become an international phenomenon. In her career as a manager, she has also successfully positioned brands, entrepreneurs, lawyers, doctors, and other nationally relevant professionals in the job market and media. Photo singer Latino - Disclosure Press In the case of Latino, Regina Lobato was instrumental in transforming the singer's image from a tacky and humorous artist to an icon of Brazilian pop music. She expertly managed Latino's image to make him more contemporary and relevant to a younger audience without losing the essence of his music. Photo singer Jojo - Disclosure Press In the case of Jojo Todynho, Regina Lobato has been responsible for helping the singer solidify her position as a national music phenomenon and TV presenter. The image manager works to highlight Jojo's authentic and charismatic personality, ensuring her image remains genuine and unique. Photo of media celebrity Jequelline - Disclosure Press Jaquelline Grohalski is another example of how strategy and work have radically changed the trajectory and career of the influencer, who won the reality show "A Fazenda" and now continues her career as a fashion influencer. In a competitive and demanding market like music, image management becomes essential for ensuring an artist's success and longevity. Regina Lobato has played a crucial role in this regard, helping artists carve out their space and stand out in the Brazilian music scene. It is through careful and strategic image management that these artists remain relevant and prominent in the competitive music market.

  • SAINT LAURENT RIVE DROITE - QUASAR KHANH

    Photos disclosure SAINT LAURENT RIVE DROITE SAINT LAURENT RIVE DROITE and Anthony Vaccarello are delighted to present an exclusive collaboration with Quasar Khanh. On this occasion, two iconic pieces of furniture have been reedited for SAINT LAURENT RIVE DROITE: the Chesterfield sofa and the Chester armchair in a transparent smoky color. This collaboration pays tribute to Quasar Khanh's pioneer spirit, bringing together Saint Laurent's timeless elegance and the designer's avant-garde approach. Quasar Khanh, born in Hanoi in 1934, was a visionary designer of the 20th century who became famous with his emblematic Aerospace line of inflatable furniture in 1968. His innovative creations throughout the 1960s and 1970s, free from any historical and cultural references, reflect his utopian spirit. Trained as an engineer, Quasar Khanh established a reputation in a variety of disciplines, from fashion to aircraft plans, as well as the architecture of futuristic cities. His work continues to inspire the great names in contemporary design. Major exhibitions of his work include the "Mobi Boom" exhibition at the Musée des Arts Décoratifs de Paris in 2010, as well as in the permanent collections of the Centre Pompidou in Paris. These reeditions are not only pieces of furniture but actual works of art that capture the essence of visionary furniture and innovation for design enthusiasts. From July 16th to August 20th at SAINT LAURENT RIVE DROITE in Los Angeles, several original Quasar Khanh pieces will be displayed, as well as archive photographs.

  • Emmy Awards 2024: Nominations Highlight New Faces and Diversity

    Photo disclosure Getty Images The Emmy Awards, the premier event for American television, has just announced this year's list of nominees for the second ceremony of 2024. This year’s awards bring surprises and historic moments, showcasing exceptional talent and productions. Selena Gomez: First Nomination for Best Actress in a Comedy Series Photo disclosure Getty Images One of the standout surprises this year is Selena Gomez's nomination for Best Actress in a Comedy Series for her role in "Only Murders in the Building." This marks the first time the actress and singer has received an Emmy nomination, signifying a significant milestone in her television career. The series, which blends mystery and humor, has captivated both audiences and critics, with Gomez's performance being a notable highlight. Sofía Vergara: First Latina Nominated for Best Lead Actress in a Limited Series Photo JON KOPALOFF - Disclosure Vanity Fair Another historic moment is Sofía Vergara's nomination for Best Lead Actress in a Limited Series, Anthology, or TV Movie for her role in "Griselda." Vergara becomes the first Latina to be nominated in this category, emphasizing the growing diversity in television productions and the importance of representing different cultures and stories on screen. Awards Ceremony Date and Context The Emmy Awards ceremony is scheduled for September 15, 2024, honoring productions released between June 1, 2023, and May 31, 2024. This will be the second ceremony of the year; the first took place in January and considered projects aired between June 1, 2022, and May 31, 2023. The awards presentation, initially set for last September, was postponed due to the actors' strike that took place from July to November 2023. Main Nominations List Best Drama Series: - The Crown - Fallout - The Gilded Age - The Morning Show - Mr. and Mrs. Smith - Shogun - 3 Body Problem - Slow Horses Best Actress in a Drama Series: - Jennifer Aniston, The Morning Show - Carrie Coon, The Gilded Age - Anna Sawai, Shogun - Imelda Staunton, The Crown - Reese Witherspoon, The Morning Show - Maya Erskine, Mr. and Mrs. Smith Best Actor in a Drama Series: - Walton Goggins, Fallout - Hiroyuki Sanada, Shogun - Dominic West, The Crown - Idris Elba, Hijack - Donald Glover, Mr. & Mrs. Smith - Gary Oldman, Slow Horses Best Comedy Series: - Abbott Elementary - The Bear - Curb Your Enthusiasm - Hacks - Only Murders in the Building - Palm Royale - Reservation Dogs - What We Do in the Shadows Best Actress in a Comedy Series: - Quinta Brunson, Abbott Elementary - Ayo Edebiri, The Bear - Selena Gomez, Only Murders in the Building - Maya Rudolph, Loot - Jean Smart, Hacks - Kristen Wiig, Palm Royale Best Actor in a Comedy Series: - Matt Berry, What We Do in the Shadows - Larry David, Curb Your Enthusiasm - Steve Martin, Only Murders in the Building - Martin Short, Only Murders in the Building - Jeremy Allen White, The Bear - D'Pharaoh Woon-A-Tai, Reservation Dogs Best Lead Actress in a Limited Series, Anthology, or TV Movie: - Jodie Foster, True Detective: Night Country - Brie Larson, Lessons in Chemistry - Juno Temple, Fargo - Sofía Vergara, Griselda - Naomi Watts, Feud: Capote Vs. The Swans With a list of nominees that celebrates diversity and talent across various categories, the Emmy Awards 2024 promises to be an unforgettable night, filled with tributes and well-deserved recognitions. Stay tuned for more updates and get ready for a ceremony full of excitement and celebration of the year's best television productions.

  • Ariana Grande is the New Ambassador for Swarovski

    Photos Disclosure Swarovski The star Ariana Grande, renowned both for her successful singing career and her acting skills, has been chosen as the new ambassador for the renowned crystal brand Swarovski. With a career marked by awards, including a Grammy, Ariana is now embarking on an exciting creative journey with the brand, as announced by Swarovski. The partnership is set to launch in grand style with a holiday campaign, adding a touch of sparkle and sophistication to the celebrations. This pop collaboration reinforces the brand’s identity by connecting with icons of the new generation, blending tradition and modernity in its pieces. Choosing Ariana Grande as an ambassador reflects Swarovski’s commitment to staying relevant and in tune with current trends, while celebrating the excellence and creativity the brand represents. Fans of both the singer and the brand can look forward to a series of dazzling and innovative products that will certainly captivate and inspire. Ariana Grande, who has always been admired for her style and authenticity, now joins a select group of ambassadors who embody Swarovski’s values and vision. This collaboration promises not only to elevate the brand to new heights but also to provide fans of both a unique and brilliant experience. Stay tuned for more updates on this partnership and get ready for an even brighter holiday season with the union of Ariana Grande and Swarovski.

  • Troye Sivan becomes the global ambassador for the makeup brand Rabanne

    Photos Disclosure Rabanne Rabanne is known for its famous ambassadors who embody the avant-garde spirit of the Maison and reinvent it for each new generation. Thus, the brand announces Troye Sivan as the global ambassador for its makeup line, one year after the launch of the Beauty collection. GRAMMY-nominated singer, songwriter, and actor Troye has established himself as a global figure in the worlds of music, fashion, and LGBTQIA+ representation. With prominent roles in various Hollywood films, he has also worked on several high-fashion collaborations and appeared on runways around the world. With an audience of 39 million followers on combined social media platforms, Sivan is fiercely loyal and connected to his global network of supporters. This collaboration follows the famous Rush video, in which he wore Rabanne, and his appearance at the Spring/Summer 2024 show, wearing the designs and makeup of the Maison's new season. Having spent his childhood in Perth, Australia, Troye's rise began with a pair of EPs – TRXYE (2014) and Wild (a year later). Since then, he has released his debut album Blue Neighbourhood, his second album Bloom, the 2020 EP In A Dream, and most recently, his third studio album, Something To Give Each Other. As such, he has been acclaimed by TIME as “the perfect pop star” and received two GRAMMY nominations. He has also received six ARIA Awards, a Billboard Music Award, three MTV Europe Music Awards, and two GLAAD Media Awards. "Revelation," his collaboration with Jónsi for BOY ERASED, was nominated for a Golden Globe for Best Original Song for a Film and was shortlisted for an Oscar. Troye recently completed the European leg of his SOMETHING TO GIVE EACH OTHER tour, which will continue around the world in the coming months. This fall, the singer will be touring the United States alongside Charli XCX for their SWEAT tour. Troye will make his debut as Rabanne’s global makeup ambassador in a new campaign for NUDES: a cutting-edge beauty collection inspired by the Maison's famous fashion fabrics, captured in innovative makeup textures that perfect the skin with camera-ready radiance. The campaign, photographed by Louise and Maria Thornfeldt, sees Troye appear in a makeup environment created by Rabanne's Creative Director of Beauty, Diane Kendal. Under the spotlight, the singer embodies the campaign manifesto #NoFilterBeauty with timeless yet fresh looks designed to galvanize the next generation with greater self-empowerment as they discover their true selves. “I’ve always been drawn to Rabanne’s effortless vibe. I love playing and expressing myself, and I’ve actively worked over the years to unlearn any constraints imposed on me when it comes to fashion and beauty. Rabanne feels very right to me personally, and their approach to fashion and beauty aligns with mine.” – Troye Sivan, Rabanne global makeup ambassador.

  • The Journey of Matheus Hooks: From Creating a Blog to Hooks Magazine's International Success

    Exclusive Cover "Legacy" - Global Issue Photos: Gutyerrez Erdmann- @gutyerrez Look: WELLUSED - @_wellused Earring : @viviennewestwood Director Design Cover: Matheus Lopes - @mathlopes Diego Matheus Carlota Rocha, better known as Matheus Hooks, is a graphic designer by training who has always loved writing and being part of the fashion world. At the age of 15, Matheus created a blog called " Hook's Blog " "Hooks" was a nickname given by a friend who called him Captain Hook (a character from the "Peter Pan" cartoon). Creating this blog was a way for his mind, which had never felt accepted or equal to other children since childhood, to escape. It was then that he realized there was a world where people could express themselves freely - the "fashion universe," as he calls it, became his safe haven. On the blog, he posted photos of fashion shows like the "Victoria's Secret Fashion Show" and texts about his vision of this universe. However, life went on, and he needed to consider the reality he lived in. With religious parents who were pastors, he found himself with few career options. After 15 years old, he had various parallel professions to the blog, always in the fashion world, ranging from Visual Merchandising to TV interviewer at Vogue events, always writing about the events he covered and working with brands. At the age of 20, he immersed himself in the world of magazine writing, working for physical magazines as a writer, columnist, and fashion director. When he realized that his blog was gaining great visibility and collaborating with major brands like "Deezer" and "Cheetos," he decided to transform " Hook's Blog " into a fashion magazine. "Ganchu" became "Hooks," derived from English. With this new name, the magazine grew and became a favorite among celebrities, who promoted it to millions of followers from the start. To illustrate the magazine's growth, just one cover featuring Kat Graham (Hollywood actress - The Vampire Diaries) gained over 50,000 followers. International focus has always been part of the magazine's identity since its inception. From the beginning, partnerships and collaborations were established with artists and brands beyond its immediate sphere. The first cover of the magazine featured a duo of Australian singers known as the "No Frills Twins." Today, the magazine has partners in more than 30 countries around the world, releasing covers, editorials, interviews, and articles from various places weekly, reaching thousands of people with different ideas, thoughts, and experiences. In 2024, Hooks reached the milestone of 820 thousand followers on Instagram and 1.1 million followers across its two TikTok accounts. Additionally, the magazine's videos have accumulated over 32 million likes. The magazine's fame on social media has never been the founder's focus, but he explains in an interview what makes the difference: "Being a reference in what we do attracts people who identify with us; our content is made with passion, without mincing words, without gossip, just unique and accurate content," said Matheus Hooks. Check out the exclusive interview: 1. How did your journey in the fashion industry start, from the Blog do Ganchu, about 12 years ago? Well, 12 years ago, obviously, the internet didn't have all these possibilities as it does today, but there were some writing platforms. I started with a blog on Blogger and Tumblr, and later I opened my own website. I grew up in Curitiba, a city that, at the time, didn't have as much representation in the fashion industry, so I often tell my acquaintances from that time who worked in fashion that we were pioneers in the city. I myself attended the first editions of fashion shows that no longer exist in the city today, or some are already well established. I always sought out opportunities, so I presented myself for event coverage through the Ganchu blog, created store displays to earn money, and also wrote about brand launches. All of this, of course, took time to give me financial returns, so I continued with parallel jobs, had clothing stores, worked in Visual Merchandising in malls, and even had a sewing workshop. In the middle of this years-long journey, I met some friends who worked in fashion journalism, and it was at that moment that I found myself, with artistic graphic design and writing, eventually transforming my old blog into a fashion magazine. 2. Could you share some insights about your transition from fashion blogger to reporter and fashion director in magazines? Basically, as a blogger, I presented an idea and used my image to express what I thought and supported. Today, it's not so different; I still do that, but it's Hooks Magazine that appears, not just Matheus Hooks. I never liked appearing so much with my image, so with the magazine, I can express my art, use my ideas for something bigger, without needing to promote my "face." I worked as a reporter at events in Curitiba, where I learned many things, but it was for a short time; shortly after, I began working with magazines, writing, conducting interviews, and directing fashion. 3. What inspired the transformation of Blog do Ganchu into an online magazine, especially during the challenges brought by the COVID-19 pandemic? The pandemic changed my perspective on many things, and one of them was the connection we lost with things and people in person. I had several thoughts about it and used that moment to try to connect digitally. At that time, Hooks brought in professionals from the psychology field for Lives on the Instagram profile, where we discussed this tragic moment in our history and how we could overcome it together. In the live broadcasts, we also featured professionals from fashion, beauty, skincare, and even experts in movies and series, all to entertain our audience, who were distressed. 4. As the founder, what are the main milestones and achievements that stand out for Hooks Magazine over the past four years? Personally, it was my overcoming of various issues. Three years ago, I became ill with panic attacks due to work exhaustion. At that time, I worked until late hours, sometimes even until 8 PM without stopping. Because when you have something as unique in your hands as Hooks Magazine is to me, you want to do everything to reach other people all the time. However, after receiving psychological treatment, I learned that everything has its time. In the years that Hooks has been in the fashion market, it has already achieved significant milestones that I couldn't have imagined 12 years ago. Hooks Magazine has collaborated with big names in the fashion world, which is very gratifying. Dua Lipa, Lil Nas X, Kendall Jenner, Kat Graham, and many other international artists have already been featured in Hooks. We have covered countless Fashion Weeks around the world in person, with the support of our official magazine partners. And I can't forget the digital milestones; in 2024, Hooks reached the milestone of 704 thousand followers on Instagram and 1.1 million followers across its two TikTok accounts. Additionally, the magazine's videos have accumulated over 32 million likes. 5. With partnerships in more than 30 countries, what challenges and successes have you encountered in establishing global collaborations with companies and artists? The biggest challenge, for sure, was the language barrier and also the culture. I love my country, Brazil, very much, but to establish connections around the world, I often had to conceal that fact. Unfortunately, for many countries, Brazil is considered a "developing" location. However, we've conducted business in languages you wouldn't even imagine, we've even managed in Russian, but of course, with the help of the digital world, these connections became "easier." 6. Hooks Magazine is recognized for its commitment to providing factual content instead of gossip. How do you maintain this commitment in the fashion journalism landscape? Well, we are a fashion and entertainment magazine. Take the biggest magazine of all time, "Vogue," for reference. Do you see them publishing celebrity gossip? Most of these "gossips" aren't even confirmed, and journalism is about research and fact-checking, not speculation. The purpose of Hooks is to bring a world that often only reaches a very privileged elite to people in general who like to follow trends, events, and releases. Hooks is about art, design, fashion, and truth. 7. In your career, there are surely people who have inspired you and supported you, would you like to give special thanks to anyone? Certainly, you know, I grew up in a Christian family, with loving parents. Of course, we had problems in my adolescence with my sexuality, but everything had a final purpose. I would like to extend my special thanks to my father Paulo, my mother Rosa, my brother Jackson, who has been my life companion since childhood and has always supported me, and to my sister-in-law, who has been a part of my life since childhood as well. Along this path, I've had special people who helped me in the world of fashion. I thank Evely Oliveira, a friend and partner who was with me in the most difficult moments of tears and crises. I am grateful to a friend of many years, who taught me a lot, named Chris Preta. To friends who supported me since school, Alessandra Bergamaski and Gizah Tissot, I love you like sisters! To friends whom destiny has taken out of my trajectory, but for whom I am grateful, Marcos, Lucas, and others, you know who you are, haha. Special thanks today to Matheus Lopes, who is the current commercial director of Hooks; this guy changed the history of the magazine! So, from the bottom of my heart, I thank you; I will always be grateful. After shedding a few tears while writing these acknowledgments, I will say goodbye by thanking this beautiful tribute from the magazine! I couldn't include all my thanks here, but if you know you've been with me, know that I am grateful!

  • NEW! Stanley and Olivia Rodrigo launch exclusive collaboration in limited edition Quencher cup

    Considered a must-have by the artist, the product comes in purple; The global launch is available on the brand's website. Photos Disclosure Stanley Stanley, an innovative brand known for stylish thermal products for food and beverages, is partnering with Olivia Rodrigo - a three-time GRAMMY®-winning singer and songwriter - to launch a limited edition 1.18L Quencher cup. As an authentic fan of the brand and having featured the Quencher as one of her must-have items, the stars have aligned for this unmissable collaboration. Developed in Olivia's favorite color purple and adorned with red and silver stars, the celestial design embodies the soft-grunge essence of the GUTS tour - the artist's current work - in the Stanley x Olivia Rodrigo Quencher.

  • Rihanna Takes Us Back to School with the FENTY x PUMA Creeper Phatty 'In Session'

    Rihanna Takes Us Back to School with the FENTY x PUMA Creeper Phatty 'In Session' Photos Disclosure PUMA Fashion icon Rihanna is back, ready to redefine your back-to-school wardrobe with her latest creation: the FENTY x PUMA Creeper Phatty ‘In Session.’ This new release elevates the original Creeper design with an oversized silhouette and a stacked gum sole, available now in triple-black and classic red and white corduroy. The Creeper Phatty is a bold statement piece, designed to be the standout feature of any outfit. With its fresh colors and materials, it’s perfect for pairing with your most stylish back-to-school looks. Rihanna herself emphasizes the intentional choice of these new elements: “Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black-on-black corduroy reminds me of my very own childhood, a uniform-approved shoe with the twist I always wished I had.” A Star-Studded Campaign Rihanna’s creative vision comes to life in a campaign shot by Philippa Price. She stars as “the good gal” alongside Euphoria star Chloe Cherry, who embodies “the emo girl,” and the legendary Anjelica Huston, cast as the principal. The campaign also features a diverse cast of characters like “the theater kid,” “popular girl,” “nerd,” and “class pet,” each adding their unique flavor to this nostalgic yet fashionable narrative. The In Session collection offers a range of colors and sizes suitable for all ages, making it the perfect addition to any wardrobe. The triple-black monochromatic colorway can dress up any varsity fit, while the red and white combination pairs effortlessly with jeans and a varsity sweater for a classic yet iconic look. The FENTY x PUMA Creeper Phatty In Session is available now at PUMA.com, PUMA stores, and global retailers including Foot Locker, JD Sports, and Zalando. Make sure to grab a pair and set the trend this school year with the latest from Rihanna’s innovative FENTY x PUMA line.

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