‘DUBAI’ EDITION COVER - APRIL 2026 ISSUE Photographer: Ph Euzebio - @pheuzebio / Makeup: Cauê Marques - @cauefmarques Dubai is a city where the future is shaped in real time. It is within this dynamic setting that Caroline Mendes is living one of the most important moments of her journey. The cover star of Hooks Magazine’s Dubai edition, she represents far more than beauty and presence. Her story is about strategy, reinvention, and long-term vision. Unlike most models, Caroline began her international career at 26. Before that, she earned a degree in Advertising and Marketing, with plans to pursue that path. Fashion came later, but when the opportunity arose, she committed to it seriously. Her first destination was India, where she lived for a year and faced intense challenges that demanded quick adaptation and maturity. Her international experience expanded across countries such as South Korea, Singapore, Thailand, China, and Egypt. Each culture brought lessons that went beyond the profession. These were experiences that shaped the way she sees the world, people, and the market itself. Today, it is in Dubai that Caroline finds greater stability and professional recognition, in an environment where her profile has gained strength and opened new opportunities. Over the years, something began to shift in her perception of her career. Caroline realized that her journey as a model could evolve into something bigger. More than representing brands, she wanted to build her own. That was the turning point. Digital platforms became a strategic ally in this process. For her, social media is not just a showcase, but a space for building. It is where she tests ideas, shares experiences, and strengthens her positioning. Her goal is clear. To build a presence that goes beyond fashion and expands into communication, business, and authorial projects. Her international experience played a fundamental role in this repositioning. Exposure to different cultures highlighted the importance of image, language, and behavior in building connections. It also reinforced personal values such as freedom of expression and the importance of identity. Today, Caroline translates this background into a more conscious digital presence that combines aesthetics with content and purpose. This new phase also requires a more strategic view of herself. For years, she was the face of campaigns. Now, she takes on the role of the creative mind behind her own brand. She brings together her practical experience in fashion and her academic background to build a multiplatform career that includes social media, future television projects, books, and speaking engagements. On social media, Caroline shares much more than the glamorous side of the profession. She reveals behind-the-scenes moments, challenges, cultural shifts, and personal growth. Her content aims to inspire, but also to inform and prepare. She wants to show that it is possible to build an international career with discipline, planning, and vision. It was precisely the lack of guidance at the beginning of her journey that motivated her to create a new project aimed at aspiring models. After realizing that many people do not know where to start, she decided to turn her experience into a method. The proposal goes beyond teaching the first steps. The focus is on presenting the career as a business, with structure, strategy, and a long-term vision. Being on this cover represents more than an aesthetic achievement. For Caroline, it is a symbol of maturity and transition. A reflection of years of dedication, challenges, and constant evolution. It also marks a phase in which she feels more confident about who she is and the path she is building. Today, she no longer thinks only about work as a model. She thinks about positioning, personal branding, and the future. This cover is not just an achievement. It marks the beginning of a new chapter that is more strategic, more intentional, and globally oriented. Check out the exclusive interview with Caroline: Carol, you have built a solid career as an international model. At what point did you realize it was time to reinvent yourself and explore digital platforms and new paths in communication and business? I realized it was time to reinvent myself when I understood that my journey as an international model could evolve into a much broader platform for communication and business. Even while traveling the world, I always had the goal of building a strong personal brand in Brazil, not only as a model, but as a communicator and entrepreneur. Digital platforms became a strategic ally in this process. They are the channel where I can test ideas, connect with my audience, validate narratives, and strengthen my positioning. Today, I use social media to amplify everything I have lived and learned, but my vision goes beyond that. I am building a career that can also expand into TV programs, books, speaking engagements, and my own projects. Digital is the entry point, not the limit. You had an intense experience abroad. How does this international journey influence the way you position yourself today as a communicator, entrepreneur, and digital presence? My experiences in Asian and Arab countries deeply transformed the way I see people, culture, and the market. Living among such different realities showed me how essential image, language, and behavior are in creating connection, whether in person or in the digital space. Witnessing the evolution of women’s fashion in more conservative contexts reinforced in me the value of freedom of expression, something that strongly shapes my positioning as a woman, communicator, and entrepreneur. Today, I use this international background to build a more consistent and responsible digital presence, one that is not only about aesthetics, but also about story, identity, and vision for the future. For me, the internet is a space where I translate this global experience into content, relationships, and business opportunities. You are going through an important repositioning. What has the process of transforming your image as a model into a personal brand as a communicator, entrepreneur, and digital reference been like? It has been a very strategic process, and at the same time, one of deep self-awareness. As a model, for years I represented the message of other brands. Now, my focus is on building my own brand, with voice, opinion, and original projects. I bring all the discipline, posture, and understanding of image that I developed on the runways, but now it serves my positioning as a communicator and entrepreneur. Digital platforms are an important showcase in this new phase. It is where I share behind-the-scenes moments, reflections, test formats, tell stories, and bring people closer to my vision. My degree in Advertising and Marketing has always been a part of who I am, and now it plays an even stronger role in this repositioning. I am combining my international experience in fashion, my technical background in communication, and a strategic digital presence to build a personal brand that is truly multiplatform, from social media to a future TV show, from business projects to books and speaking engagements. I am no longer just the image of a campaign. I am establishing myself as the creative mind, strategist, and communicator behind it all. Today, we see you much more active on social media. What do you want to communicate through your content on Instagram, TikTok, and YouTube? Today, social media is an extension of my work and my life. Through my content on Instagram, TikTok, and YouTube, I want to show not only the glamorous side of an international career, but also the reality: behind-the-scenes moments, travels, the cultures I experience, and the personal and professional growth that this lifestyle has brought me. I want to communicate inspiration, discipline, and the expansion of horizons. To show that it is possible to leave Brazil, carve out space in the world, build a career, create an image, and develop an international mindset. Additionally, I aim to increasingly share knowledge, experiences, and lessons that can help others who dream of working in fashion, traveling, or building an international career. Your course “How to Start a Modeling Career” was created with a clear purpose. What was the main challenge you identified among beginners that motivated you to develop this project? The main challenge I identified among beginners was the lack of accurate information and proper guidance. Many people want to start a modeling career but do not know where to begin, who to trust, how to build a portfolio, how to approach agencies, how travel, contracts, and finances work, or even how to behave professionally. At the beginning of my journey, I had to learn everything through experience: I made mistakes, succeeded, traveled alone, faced difficult situations, and gradually understood the market through trial and error. This gave me valuable experience, but it also showed me how much easier and less painful this path could have been if I had had the right guidance. From that insight, the idea for this project was born. We are not revealing the name yet, but it will approach a real market problem with an entrepreneurial perspective. My goal with this project is to provide clarity, methodology, and strategy. More than teaching “how to be a model,” I want to help people see the career as a business, with structure, professionalism, and a long-term vision. The course shows the reality of the profession, behind-the-scenes moments, challenges, and, most importantly, concrete steps to build a solid career, including at the international level. This is the way I have found to transform my experience into a tool for communication and development for a new generation of models. This magazine cover marks a new chapter in your journey. What does this moment represent for you, both professionally and personally? This cover represents a moment of transition and maturity in my journey. Professionally, it feels like a confirmation of many years of work, travel, challenges, learning, and persistence within an international career. It is not just a beautiful photo, but everything that lies behind it: discipline, sacrifices, adaptation to different cultures, and constant growth. Personally, it represents a phase in which I feel more confident about who I am, my choices, and the path I am building. Today, I no longer think only about modeling jobs, but about personal branding, business, positioning, and the future. So this cover symbolizes not only an achievement, but also the beginning of a new, more strategic and mature phase with a long-term vision. Buy your printed magazine of the edition by clicking below. Global Shipping:

Artificial intelligence has shifted from being a trend to becoming a game-changer in the way companies operate, make decisions, and scale productivity. For expert Claudio Teixeira, the current moment is not just another technological cycle, but a structural transformation comparable to the arrival of electricity in industries. Photos Disclosure “The most honest comparison is with electricity. When it arrived in factories, companies simply swapped steam power for electric power and it took them years to realize they could redesign everything from scratch. That is exactly what is happening now with AI,” he says. Although the internet is also an important reference, Claudio highlights a decisive factor: the speed of adoption. “Electricity took about 40 years to achieve mass adoption, the internet took 15. ChatGPT reached 100 million users in just two months. It’s a different scale, a different pace of transformation.” From promise to practice: where AI is already impacting results AI adoption is already visible in key areas of companies, with a direct impact on efficiency and productivity. “Customer service is being turned upside down. In software development, professionals using copilots are delivering 30 to 40 percent faster. Marketing, legal, and contract analysis are also already operating with AI support in their daily work.” According to him, any role based on reading, synthesizing, and producing content can already be enhanced with the tools available today. Faster decisions — and higher risks While AI accelerates processes, it also demands a new level of leadership maturity. “The biggest impact is in the speed of synthesis. A brief that used to take a week to be prepared by three analysts can now be ready before the meeting.” The risk lies in overconfidence. “The model is convincing even when it is wrong. A leader who does not develop critical thinking risks making wrong decisions with too much confidence.” The mistakes slowing adoption Despite the progress, many companies still stumble in implementation. “The most common mistake is buying a tool without knowing which problem you want to solve. Then it just becomes a showcase.” Another critical point is organizational culture. “If the team thinks they will be replaced, they adopt it in theory, but sabotage it in practice.” Data quality also comes into play. “AI built on bad data only accelerates the mess.” Risks leaders cannot ignore Among the main strategic risks, three stand out: AI hallucination, when the model invents information with high confidence Data leakage, especially from misuse of public tools Productivity illusion, when content volume is mistaken for real results “Generating more output does not mean generating more value. Companies that measure success only by volume will struggle to sustain the investment.” Who will lead and who will fall behind For Claudio, competitive advantage will not lie in the technology itself, but in how it is applied. “Everyone will have access to the same tools. What differentiates leaders from followers is clarity about the problem, a culture of responsible experimentation, and investment in people.” He also emphasizes that adaptation is not only for companies. “Professionals need to keep up with this movement. Those who do not update themselves risk becoming irrelevant in a short time.”

Models: REAL WOMEN / Photography: @demmacedo @andersonmmacedo_ / Media: @anaterra.oli / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @diegobbueno / PR: @hooks.magazine @directorhooks @evelyoliveira / Studio: @nasulstudio / Support: @caetano3353 @karladelreimacedo_ @vilareencontrotiradentes / Looks: BAZAAR @institutohuman_org / Partnership: @likxy.br @eucamilamn / @prefsp / @smads_sp In a context where fashion still often sustains structures of exclusion, frequently in subtle ways, the DESconstruction Project emerges not merely as an aesthetic proposal, but as a political and sensitive gesture of rupture. More than questioning standards, it challenges narratives, shifts centers, and reconfigures the gaze. Conceived by Anderson Macedo, the project arises from a genuine unease with the standardization of beauty, not only as an image, but as a historical, social, and symbolic construction. Since 2017, its intention has remained clear: to broaden perspectives, expand access, and reposition the bodies and stories that, for so long, have been kept at the margins. Throughout its trajectory, DESconstruction has established itself as a visual manifesto that moves across fashion, art, and representation. If, in its early stages, it found resonance among artists and influencers, over time the project deepened and, in this process, revealed new urgencies. Drawing closer to historically invisibilized realities was not a change of course, but a natural unfolding of its essence. In this special edition, carried out in partnership with the Vila Reencontro Tiradentes Transitional Housing Social Program, the project is situated within a territory shaped by social vulnerability, but also by strength, resilience, and rebuilding. Here, the images do not function as an escape from reality, but as a tool for repositioning within it. What is revealed is not a superficial transformation, but an internal shift. A moment in which the mirror stops reflecting absence and begins to affirm presence. A moment in which these women recognize themselves from a place that, for a long time, was denied to them: the center. The presence of Ana Terra adds depth to this construction. By accompanying the photoshoot and engaging in dialogue with the participants, her active listening builds a bridge between image and narrative, between aesthetics and lived experience. The result is not only visual, it is relational, it is human, shaped by exchange. More than a photoshoot, DESconstruction establishes itself as a space of encounter. Between fashion and truth. Between image and identity. Between the external gaze and intimate recognition. It is from this space that the conversation with its creator begins. The DESconstruction Project emerges from a sense of unease and an encounter with very specific realities. How did this connection with transitional housing come about, and at what moment did you realize that these stories needed to be transformed into images? I first came into contact with the Transitional Housing Village through a social initiative in partnership with the Human Institute. What I found there were not only stories of vulnerability, but narratives of strength, rebuilding, and a desire for the future. There was a latent power, and it was in that moment that I understood fashion and image could serve as tools to amplify this perspective. Not as a solution, but as a possibility to reposition how these women see themselves and how they are seen. The name DESconstruction carries a powerful idea. In practice, what is being deconstructed through these women, these images, and the narratives built throughout the project? What we seek to deconstruct is, first and foremost, the restricted idea of who belongs in fashion. For a long time, it has been presented as a limited territory, both in the way it is communicated and in who occupies that space. The project challenges this logic. With each photoshoot, with each encounter, what we witness is a shift in posture, presence, and perception. People begin to recognize themselves within the image, not as an exception, but as a legitimate part of it. And that is transformative. This edition is situated within a context of vulnerability, but also of female strength. How do you build a perspective that does not romanticize these experiences while still revealing the strength within them? This is a constant concern. We work with a team that deeply understands the responsibility of the project. Before any aesthetic direction, there is listening, there is research. Each person is understood in their individuality, and the construction of the photoshoot begins from that essence. Fashion enters as a language, not as an imposition. The goal is never to soften reality, but to create an image that engages with it in an honest and respectful way. Working with people outside the traditional fashion circuit shifts the creative process. What did this project demand of you as a photographer and creative director, in terms of language, listening, and aesthetic construction? It demanded presence. More than technique, this project requires the willingness to listen, observe, and adapt. Each photoshoot brings its own dynamic, and this displaces any ready-made formula. The language is built through encounter. The aesthetic emerges from the relationship. As a director, my role is to guide this process with sensitivity, ensuring that the final image is not only beautiful, but truthful. There is a fine line between representing and exposing. During DESconstruction, how did you create an environment of trust so that these women truly felt seen, and not merely portrayed? Trust is built throughout the process. From the first contact to the moment of the photoshoot, everything is approached with care, transparency, and respect. There is no distinction in how we treat people. The experience on set, in direction, and in delivery is the same for everyone. This creates an environment where they are not being observed, but actively participating in the construction of their own image. And that makes all the difference. The project asserts that everyone is part of fashion and that art exists in everyone. After this experience, what has this idea come to mean for you in practice? Was there any moment or encounter that redefined this perception? This idea has always been present in my journey, but the project deepened that understanding. I come from a family context that already nurtured this sensitivity, with a mother who was a social worker and a brother involved in community initiatives. I have always been close to different realities. DESconstruction materializes this. It transforms a thought into practice. And along the way, each encounter reinforces that beauty is not in a standard, but in the uniqueness of each story.

A new era of sensual denim and underwear as the main character Photo Disclosure by Calvin Klein - Photographed by Haihua Ren At the intersection of iconic minimalism and contemporary provocation, Calvin Klein unveils its Spring 2026 campaign starring Ling Ling Kwong, a face that perfectly captures the spirit of a generation that sees the body as language and styling as identity. Photographed by Haihua Ren and directed by AJ Duan, the campaign embraces a clean, intimate, and highly strategic visual approach. There is no excess. Every element is designed to communicate desire, attitude, and instant recognition. The return of a Calvin Klein code At the core of the narrative is one of the brand’s most iconic signatures, the logo waistband. From this detail, the entire styling direction unfolds. Photo Disclosure by Calvin Klein - Photographed by Haihua Ren The highlight is the Low Rise Baggy Jean, worn intentionally low on the hips to reveal the Heritage Classic Bikini, creating the signature logo look. More than a styling choice, this approach reinforces one of Calvin Klein’s most recognizable visual codes, transforming underwear into the focal point of the outfit. The contrast is precise and impactful. On one side, oversized denim with a relaxed, masculine-inspired fit. On the other, the confident delicacy of visible underwear marked by the iconic logo band. The result is a balance between strength and sensuality, between effortlessness and visual construction. Effortless sensuality Ling Ling Kwong embodies this concept with natural ease. Her presence is subtle yet powerful. There is no exaggeration, only confidence. Photo Disclosure by Calvin Klein - Photographed by Haihua Ren The campaign features compositions that reinforce this narrative 90s inspired shirts paired with bralettes and oversized denim Underwear sets in soft floral variations such as Cherry Blossom Silhouettes that reveal rather than conceal, always with intention This direction reflects a new interpretation of sensuality that is less explicit and more strategic, less about exposure and more about suggestion. A revival beyond nostalgia The influence of 90s and Y2K aesthetics is clear, but it is not a simple repetition. Calvin Klein reframes this visual language for a new moment. Photo Disclosure by Calvin Klein - Photographed by Haihua Ren Low rise baggy jeans return with a stronger narrative purpose. Visible underwear is no longer just a trend but a styling tool. The logo evolves from a detail into a statement. Branding as aesthetic There is a clear strategic vision behind the campaign. The exposed logo waistband creates immediate visual impact, especially in digital environments where imagery must communicate instantly. It is not just fashion, it is recognition. You see it. You know it. You remember it. A new construction of desire This collaboration marks a defining moment for Calvin Klein. The brand revisits its heritage while aligning it with a generation that values authenticity, attitude, and strong visual codes. Photo Disclosure by Calvin Klein - Photographed by Haihua Ren With Ling Ling Kwong, the essential becomes provocative again. The basics gain new meaning. And underwear steps out of the background to take center stage.

Photo by Yuri Teixeira Embelleze announces a strategic move to expand its presence in the digital space. Influencer and entrepreneur Evelyn Regly officially takes on the role of Head of Social Commerce at the company. The appointment strengthens a partnership of more than a decade between the content creator and the brand and marks the beginning of a new phase focused on performance, conversion, and expansion across social platforms. In her new position, Evelyn will lead strategies that connect content production and sales in the digital environment, focusing on two key pillars: Embelleze Digital, a division dedicated to developing exclusive products for e-commerce and marketplaces, and the brand’s official affiliate program. Embelleze’s goal is to build an integrated structure that combines influence, community, and conversion, expanding its presence in social commerce—a segment that has been experiencing consistent growth in Brazil and worldwide. Photo by Yuri Teixeira According to market projections released last year, social commerce in Brazil reached approximately US$ 4.16 billion in 2025, following a period of accelerated expansion with double-digit annual growth. Driven by the high penetration of social media and the consolidation of mobile shopping, this format has established itself as one of the country’s main digital sales channels. Recent data indicates that more than half of Brazilians—55 percent—already use social media as a shopping channel, with 51 percent of consumers more likely to purchase a product after seeing friends or influencers recommend items on digital platforms. “We are already starting this new phase, and I will be working alongside Embelleze to revolutionize sales through social media. I will use everything I’ve learned over the years and apply it in practice to position Embelleze as one of the leading sellers on marketplaces by 2027,” says Evelyn Regly. For Jomar Beltrame, president of Embelleze, the move reinforces the company’s commitment to digital innovation. “In the digital space, we need to reinvent ourselves every day, and Evelyn’s presence in this new phase of Embelleze is essential.” From influencer to strategic leadership The relationship between Evelyn and Embelleze began in 2017, when the content creator became an ambassador for Maxton, the company’s hair coloring brand. Over the years, Evelyn has been the face of several shades in the line and currently represents Maxton Marrom Caramelo 7.37, which is now the best-selling hair color across the company’s digital channels. Photo by Yuri Teixeira Since last year, Evelyn has also served as Embelleze’s official spokesperson, taking part in both advertising and institutional campaigns. She was the ambassador for the national campaign “Embelleze Transforms Your Life,” with online and offline placements, including appearances on broadcast TV programs. Her appointment as Head of Social Commerce represents a natural evolution of the partnership and signals Embelleze’s investment in an increasingly integrated model between the creator economy and corporate strategy, in line with global trends that connect digital influence with commercial performance. With this new structure, Embelleze is betting on the combination of digital authority, an engaged community, and commercial intelligence to accelerate its presence on marketplaces and strengthen its position as a leading force in social commerce sales by 2027.

In a scenario of high tax burdens and increasingly pressured margins, Brazilian entrepreneurs have been seeking legal alternatives to improve the financial efficiency of new projects. One of these solutions, still little explored outside specific niches, is the Silent Partnership (SP) , a model provided for in the Civil Code that has been gaining ground as a tool for tax planning and asset protection. Used mainly in sectors such as construction, hospitality, and capital-intensive projects, the SP allows new ventures to be structured under a different tax regime from that adopted by the main company, which can generate significant savings. Photo Disclosure Press “What many people still haven’t realized is that the legal structure of a project can directly impact its financial results. When properly applied, the SCP allows for tax efficiency fully within the law, without any kind of artificial maneuver,” explains Willian Almeida, a lawyer and business consultant. How it works in practice In an SCP, there is the general partner , who is responsible for the operation and its relationship with the market, and the participating partners , who act as investors, with liability limited to the capital contributed. This model allows investors to take part in specific projects without direct exposure to operational or tax risks. In addition, Brazilian legislation allows the SCP to adopt its own tax regime, independent from that of the main company. In practice, this means that a company required to operate under the actual profit regime (Actual profit tax regime) can structure a new project through an SCP under the presumed profit regime (Presumed profit tax regime). The difference can be significant. In certain cases, the tax burden can drop from around 10.2% of revenue to approximately 6.7%, generating savings that, in large-scale projects, can reach millions of reais per year. Photo Disclosure Press “We are talking about a legitimate tool, provided for in the legislation, that can represent savings of up to BRL 3 million in a single project. This completely changes the financial viability of many businesses,” says Eduardo Dias, a tax specialist. Asset protection and investor attraction Another point that has drawn attention is the protection offered to investors. In an SCP, the participating partner is not liable for the company’s obligations to third parties, which limits their exposure to the amount invested. In addition, their participation can occur in a more discreet manner, without the need to formally join the company’s ownership structure. This format has been especially used in startups and real estate projects. Photo Disclosure Press “The investor can participate in the results without taking on direct operational risks and, at the same time, maintains flexibility to enter and exit the project. This makes the structure much more attractive,” highlights Willian Almeida. Legal validation and limits Despite its advantages, experts warn that the structure requires technical rigor. Decisions by the Administrative Council of Tax Appeals (CARF) have already recognized the legitimacy of the SCP as a tax planning instrument, provided there is a genuine economic purpose and segregated accounting. On the other hand, flaws in the structuring may lead to the model being disregarded by the Federal Revenue Service. Photo Disclosure Press “The SCP cannot be used artificially. It is essential that there is economic substance, proper documentation, and clear accounting separation. When this does not happen, tax risk increases considerably,” emphasizes Eduardo Dias. Applications beyond construction Although traditionally associated with the real estate market, the SCP has been applied across different sectors, including hospitality, energy, and technology. In the hospitality sector, for example, similar structures are used in pool systems, where investors receive returns without directly participating in operations. In the innovation ecosystem, the SCP has emerged as an alternative for investors who want to contribute capital without formally joining the ownership structure. An old tool for a new economic landscape Although it has been provided for in Brazilian legislation for decades, the Silent Partnership (SPC) is gaining relevance at a time when tax efficiency and asset protection have become strategic priorities. According to experts, lack of awareness is still the main obstacle. “Many entrepreneurs leave money on the table simply because they are unaware of the possibilities allowed by legislation. The SCP is one of those tools that, when used properly, can make a huge difference in a project’s final results,” concludes Willian Almeida.

In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the intersection of design and lifestyle. With Dua Lipa, the brand elevates coffee into a fully immersive experience that extends beyond taste into culture, identity, and visual language. Leonardo Aizpuru, Chief Marketing Officer, highlights that Dua embodies the brand’s forward-thinking mindset. Her curiosity and openness mirror Nespresso’s commitment to innovation and discovery. INTERVIEW | Dua Lipa Photo Disclosure Nespresso Speaking about the collaboration, Dua Lipa reveals a deeply personal connection to the brand: “I feel like I grew up with Nespresso. There was always a Nespresso machine around, whether at home with my family, on a film set, or in a hotel room, so collaborating with them felt like a very natural choice.” Her statement reinforces the power of emotional memory in modern branding, transforming a product into something personal and familiar. She adds: “I love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been so much fun and this is just the beginning.” The sentiment reflects not only the brand’s philosophy but also Dua’s own ever-evolving artistic identity. Vertuo World: A New Era Photo Disclosure Nespresso To celebrate the partnership, Nespresso will launch its global campaign “Vertuo World,” starring Dua Lipa and featuring a special appearance by long-time ambassador George Clooney. The campaign bridges heritage and innovation, combining Clooney’s timeless elegance with Dua’s modern edge. The result is a visual narrative designed to resonate across generations. Fashion, Branding, and Desire This collaboration highlights a key movement in contemporary luxury. Brands are no longer just selling products. They are building worlds. By aligning with Dua Lipa, Nespresso positions itself firmly within a lifestyle space that merges taste, culture, and style. The message is clear. Modern luxury lives in experience, detail, and storytelling. With “Vertuo World,” coffee becomes more than a ritual. It becomes a statement. The campaign launches globally on April 14 across all platforms, setting the tone for a new era where fashion, flavor, and cultural relevance exist in perfect harmony.

On Tuesday night, Zendaya made one thing unmistakably clear: 2026 belongs to her. Stepping onto the global stage once again, the star attended the world premiere of The Drama —the first in a string of highly anticipated projects poised to define her next chapter both on screen and on the red carpet. Zendaya, Robert Pattinson / Virisa Yong/BFA.com Held at the Directors Guild of America Theater Complex in Los Angeles, the event traded the traditional red carpet for a striking white one—a fitting nod to the film’s wedding-centered narrative. Zendaya, ever the storyteller through style, embraced the theme with quiet brilliance. She re-wore a snow-white archival gown by Vivienne Westwood, originally seen at the 2015 Oscars. The choice was more than nostalgic—it was symbolic. A “something old” moment, reimagined with modern poise, reinforcing fashion’s ongoing love affair with archival revival and personal meaning. Zendaya / Max Christiansen Beside her, Robert Pattinson delivered a contemporary counterpoint in a salmon-hued Dior suit, subtly redefining classic menswear with color and confidence. Their chemistry was immediate and magnetic—playful exchanges, spontaneous praise, and an ease that hinted at a creative partnership extending well beyond this single project. Love on the Edge Photo by Virisa Yong In The Drama , Zendaya and Pattinson portray an engaged couple whose seemingly perfect relationship begins to fracture after a shocking confession during a drunken party game. What follows is a sharp, emotionally charged unraveling just days before their wedding. Directed by Norwegian filmmaker Kris Borgli, the film navigates the space between dark comedy and psychological tension, pushing the boundaries of the traditional wedding narrative. It’s a story less about romance itself and more about the limits of intimacy—how much we truly want to know about the person we love. Virisa Yong Zendaya’s performance as Emma Harwood, a literary editor harboring a destabilizing truth, is poised to be one of her most daring yet. The role invites audiences to confront uncomfortable questions: Is love truly unconditional? Or does every relationship carry an unspoken threshold? Pattinson’s Charlie Thompson—a British curator grappling with doubt—mirrors that tension. His perspective is grounded in realism: love, as the film suggests, is ultimately a leap of faith into the unknown. A Year of Unstoppable Momentum Robert Pattinson / Virisa Yong If The Drama signals the beginning, what follows cements Zendaya’s cultural dominance. She returns next with the third season of Euphoria , before leading a powerhouse lineup of films including The Odyssey , Spider-Man: Brand New Day , and Dune: Part III . It’s a rare balance of auteur cinema, blockbuster spectacle, and character-driven storytelling—an alignment few actors achieve at this scale. After Dark Elegance Virisa Yong Following the screening, guests made their way to the iconic Chateau Marmont, where the evening unfolded into an intimate yet cinematic after-party. Zendaya embraced a second fashion moment, changing into a custom white lace creation by Harris Reed—a look that continued the bridal theme with a softer, ethereal edge. Under swaying palms and ambient light, surrounded by a pool scattered with red rose petals, the atmosphere blurred the line between film set and reality. Among the guests, Denis Villeneuve—her collaborator on Dune —offered a succinct, amused reaction to the film: he was, in his own words, “traumatized.” The Narrative Is Hers More than just a premiere, the night marked a turning point. Zendaya is no longer simply participating in Hollywood’s ecosystem—she is shaping it. Through intentional fashion choices, bold role selection, and an unmistakable screen presence, she continues to craft a narrative where style and substance are inseparable. And if The Drama leaves us with anything, it’s this: even in the most beautiful love stories, unpredictability is the ultimate truth—and right now, Zendaya is mastering both.

After months of speculation about his next move, John Galliano proves once again that his career never follows predictable paths. Moving on from the conceptual codes of Maison Margiela — the house he led until 2024 — the designer now steps into a territory he had never explored before: fast fashion. And not just any player. This time, it’s a strategic collaboration with the Spanish retail giant Zara. Photo Disclosure The announcement signals more than a new professional chapter — it represents a symbolic shift in the relationship between haute couture and mass retail. Known for his theatrical narratives, dramatic tailoring, and historical references, Galliano now takes on the challenge of revisiting the archives of a brand built on speed, accessibility, and immediate desire. According to the designer in an interview with Vogue, the project has been quietly underway since January, developing behind the scenes under strict creative secrecy. “I’m super excited because it’s something I’ve never done before,” he shared, emphasizing how the sense of novelty fuels this new phase. The first collection is expected to launch in September, already generating anticipation across the industry and among consumers. What makes this partnership particularly significant goes beyond its unexpected nature. Galliano is entering a global-scale platform, where fashion shifts from being purely aspirational to widely accessible. It’s the democratization of a signature aesthetic that, for decades, has been synonymous with extreme luxury. Photo Disclosure There’s also a deeper narrative at play: the idea of the “third act.” By stating that this phase could be “the most important — and possibly the most fun,” the designer hints at a creative maturity that embraces experimentation without restraint. Where his work once revolved around spectacle and exclusivity, it now opens up to reach, dialogue, and a broader, more diverse audience. For Zara, the collaboration reinforces a strategy increasingly aligned with storytelling and creative legitimacy. For Galliano, it’s an opportunity to rewrite his narrative — not as a rupture, but as an expansion. Ultimately, this partnership reflects a defining moment in contemporary fashion: one that is less about rigid boundaries between luxury and consumption, and more about connection, accessibility, and reinvention. And if John Galliano is leading the way, this third act promises to be anything but predictable.

'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photos:  @vinnynunes_ / Beauty:  @filip.fiore / Publicist:  @kaiocezzar_ Amid green landscapes, animals that have become celebrities on social media, and a routine that blends simplicity, humor, and spirituality, Nicole Bahls stars on the Celebrity cover of Hooks Magazine . Known to the general public for her work on television and for her strong presence on the internet, Nicole has built a new narrative around her image: that of a woman who found in the countryside not only a refuge, but also a genuine way to connect with millions of people. Today, her farm in Itaboraí (Brazil) has become almost a character of its own within the influencer’s digital universe. Surrounded by chickens, cows, goats, and amusing stories involving her animals, Nicole Bahls reveals a side of herself that has won over the public precisely because it feels so genuine. According to her, everything began spontaneously, without strategic planning or any intention of turning her daily life into content. “It was something very natural. I started sharing my routine at the farm because I truly love that life: taking care of the animals, planting, waking up early. Before I realized it, people were enjoying it. I think the audience likes authenticity—seeing a simple routine filled with love for animals and nature. What may look like a character is actually my real life,” she says. Although many followers imagine that her rural routine has turned into a large business venture, Nicole explains that her relationship with the farm’s production is much more emotional than commercial. The property does produce eggs and milk, but everything is intended only for personal consumption and for sharing with people close to her. “I’ve always had an entrepreneurial mindset, but today I’m more focused on my advertising work, TV, and the internet. I don’t plan on selling eggs or milk. It’s just for personal consumption and to share with my neighbors and my children. I love sharing the fruits that come from my home. It reminds me a lot of my childhood, when my grandmother used to make pamonha and share it with the neighbors. My mother has always been a very generous woman—I think I inherited that from them.” If there is something that has turned the farm into a phenomenon on social media, it is its distinguished residents. Among cows, goats, chickens, and other animals, each one seems to have its own personality—and Nicole Bahls turns these traits into amusing stories that go viral among her followers. One of the most famous characters on the property is a turkey named Juliano Floss , who frequently appears in the influencer’s videos and posts. For Nicole, this sense of humor arises naturally. “I’ve always enjoyed humor and playing with everyday situations. Each animal has its own personality, so I end up creating stories, giving them funny names, and the audience joins the fun with me. I think that brings people closer to life in the countryside. And to live with me, they have to be artists that I truly love, because my home is sacred to me.” Beyond life in the countryside, Nicole continues to maintain a strong connection with television. Recently, audiences followed her participation in Dança dos Famosos ( popular Brazilian television dance competition in which celebrities are paired with professional dancers and compete in weekly performances. ), a segment featured within the program Domingão com Huck . The experience brought new inspiration and further sparked her desire to explore other artistic possibilities. “Taking part in Dança dos Famosos awakened in me an even stronger desire to challenge myself artistically. I would love to explore comedy, play characters, and perhaps become a TV host in the future. I enjoy communication and entertaining people, so I want to keep opening new paths on television.” More than just a setting for videos and photos, the farm today represents an essential chapter in the story of Nicole Bahls . With a chapel, a helipad, and more than 80 animals, the property blends nature, luxury, and spirituality, reflecting a trajectory built through dedication and hard work. “The farm is my refuge and my balance. It’s where I connect with God, with nature, and with myself. There I find peace, but I have also built something that has become part of my story with the public. People follow this routine and feel close to me through it. It represents my personal and professional journey, my achievements, and my essence—the result of a lot of work and also many sacrifices.” On the Celebrity cover of Hooks Magazine , Nicole Bahls reveals that her greatest strength lies precisely in her authenticity. Between the glamour of magazine covers and the simplicity of life in the countryside, she shows that it is possible to build a powerful public image without giving up one’s true essence. Check out the exclusive interview: 1. Nicole, your farm in Itaboraí has almost become a character in your social media. At what moment did you realize that life in the countryside could also become such strong and beloved content for the public? It happened very naturally. I started sharing my routine on the farm because I truly love that life: taking care of the animals, planting, waking up early. Before I realized it, people were enjoying it. I think audiences like authenticity—seeing a simple routine filled with love for animals and nature. What may seem like a character is actually my real life, haha. 2. You’ve turned the farm into something that goes beyond leisure, with the production of eggs and milk. How did this entrepreneurial vision of transforming rural life into a business come about? I’ve always had an entrepreneurial mindset. But today I’m more focused on my advertising work, TV, and the internet. I don’t plan to sell eggs or milk—it’s just for consumption and to share with my neighbors and my children. I love sharing the fruits that come from home. It reminds me a lot of my childhood, when my grandmother used to make pamonha and share it with the neighbors. My mother has always been a very generous woman, and I think I inherited that from them. 3. Among cows, goats, chickens, and even a turkey named “Juliano Floss,” your animals often go viral online. Where does this creativity come from to humanize your countryside routine and bring the public even closer? I’ve always enjoyed humor and playing with everyday situations. Each animal has its own personality, so I end up creating stories, giving them funny names, and the audience joins the fun with me. I think that brings people much closer to life in the countryside. And to live with me, they have to be artists that I truly love, because my home is sacred to me. 4. After your participation in Dança dos Famosos on Domingão com Huck, you mentioned wanting to explore humor more and even act in soap operas. What new paths on television would you like to pursue in the coming years? Taking part in Dança dos Famosos on Domingão with Huck made me want even more to challenge myself artistically. I would love to explore comedy, play characters, and maybe even become a TV host in the future. I enjoy communication and entertaining people, so I want to keep opening new paths on television. 5. Your farm combines nature, luxury, and spirituality, with a chapel, a helipad, and more than 80 animals. What does this refuge represent to you today, both in your personal life and in your public image? The farm is my refuge and my balance. It’s where I connect with God, with nature, and with myself. There I find peace, but I’ve also built something that has become part of my story with the public. People follow this routine and feel close to me through it. It represents my personal and professional journey—my achievements, my essence—the result of a lot of work and also many sacrifices.

Photo: @andersonmmacedo_ @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari - @diegobbueno / Studio: @openstudio / There are careers that follow predictable paths within a profession. And there are those that begin with a quiet restlessness, almost impossible to ignore. In the case of physiotherapist and researcher Carina Bezerra, everything seems to have started with an inner refusal to accept ready-made answers. Even at the beginning of her training, there was a clear sense that simply repeating paths that had already been fully explored would not be enough. Intellectual curiosity seemed to push her in the opposite direction toward questions that had not yet been fully formulated. This impulse led her to the study of temporomandibular disorders, a field that connects musculature, pain, and mandibular function. It was within this clinical territory that an unexpected question began to emerge. If the muscles and joints of the face can influence so many functions of the body, why couldn’t they also influence something that seems more distant, such as tinnitus? Today, this question seems natural within the scientific literature. But when she first began exploring it, the territory was still diffuse and only lightly investigated. Over time, that initial curiosity stopped being just a clinical intuition and began to turn into research. One of her first studies on the relationship between musculoskeletal structures and tinnitus helped broaden the discussion around what is known as somatosensory tinnitus , a field that investigates how different body systems can influence the perception of tinnitus. The impact of that study extended beyond the academic environment in an unexpected way. The work ended up being cited by The New York Times , allowing an investigation conducted by a Brazilian physiotherapist to circulate in one of the largest newspapers in the world. For her, however, the deepest impact of the research is not measured only by visibility. It appears in the clinic. Over more than two decades of treating patients with tinnitus, a reality has repeatedly emerged in a troubling way. Many people arrive after a long journey in search of answers, carrying exams, diagnoses, and a sentence they have heard countless times along the way: that tinnitus has no treatment. It was by listening to these stories that her investigation ceased to be purely scientific and began to take on a deeply human dimension. The researcher herself likes to describe herself through a curious metaphor: that of the mountain goat an animal known for the precision with which it chooses each step and its ability to move forward across terrain where few dare to venture. Today, the trajectory of Carina Bezerra spans three fronts that continually feed one another. The clinic, where patients seek relief from a symptom that is often neglected. Science, which aims to better understand the mechanisms that sustain it. And education, through which she trains professionals and shares knowledge about a subject that still challenges many certainties within medicine. If for a long time tinnitus was treated as a territory without answers, her trajectory points to another possibility. That understanding certain symptoms requires something that science and medicine do not always practice with enough time. Listening. Listening to the body. Listening to the patient. Listening to what exists beyond the noise. After building a solid career across clinical practice, scientific research, and professional training, Carina Bezerra has become one of the most consistent voices investigating tinnitus within the healthcare field. We spoke with the researcher about science, listening, and the paths that still need to be explored. Your trajectory as a pioneering physiotherapist in the field of tinnitus spans more than two decades across scientific research, clinical practice, and professional training. At some point along this journey, did you realize that you were building a new way of understanding tinnitus within healthcare? Very early in my training, I had a very clear concern: the risk of falling into what I like to call intellectual melancholy—the territory of “more of the same.” I did not want to become a one-book professional. This restlessness emerged toward the end of my undergraduate studies, when I had to choose the topic for my final thesis. I looked for something that connected with my clinical interests but that also explored territory that few of my colleagues had ventured into. That is how I began studying the role of physiotherapists in temporomandibular disorders. Shortly afterward, tinnitus entered my life unexpectedly. And I quickly became fascinated by the idea of researching this area. In my mind, a guiding thread had formed between the somatosensory pathway (muscular) and the auditory pathway (tinnitus), even though I had never read a single article about it in the scientific literature. The real turning point came in 2008, when I published the first scientific article on tinnitus written by a physiotherapist. At that moment, I realized that we were opening a new field of discussion about how this symptom could be understood, evaluated, and treated. The impact was much greater than I had imagined. The study ended up being cited by The New York Times, and at that moment it became clear to me that this line of investigation had the potential to expand how tinnitus was being approached within healthcare. All of this was an important awakening. A true turning point. Your work helped consolidate the concept of somatosensory tinnitus, connecting body systems that for a long time were studied in isolation. What did this discovery reveal to you about the limits of an overly fragmented medicine and about the importance of looking at the human body in a more integrated way? When I began my research, I came across the work of neurologist Robert Levine, who had proposed the hypothesis of an interaction between the somatosensory pathway and tinnitus. That was revealing to me, because it showed that this connection between systems had never really been absent. It had always existed. What was missing was the clinical awareness to recognize it. The real problem was not the absence of knowledge, but its dehydration within clinical practice. Because science that remains confined to paper undergoes a silent process of fossilization. I often explain the emergence of tinnitus using the metaphor of a glass. The base of that glass is usually hearing loss or some alteration in the auditory pathway. But the level of the liquid rises as different factors accumulate. Muscular, emotional, and systemic influences can increase that level until the glass overflows and tinnitus becomes perceptible to the patient. This perspective revealed something important to me: reducing a tinnitus patient to a single anatomical structure is a form of clinical myopia. The human body does not function in isolated compartments. It operates as a living network of physiological interdependencies. Many people living with tinnitus describe a journey marked by frustration, uncertainty, and often a feeling of invisibility within the healthcare system itself. Throughout your career, have there been encounters or patient stories that deeply transformed the way you understand this suffering? Over the years, I have learned that tinnitus can take many forms. From patients dominated by catastrophic thoughts to those who live with the symptom without any suffering at all. All of them teach something and leave their mark. It has been more than two decades treating around fifty tinnitus patients per week. Children, adults, and older adults—very different stories crossing paths through the same symptom. I have been deeply moved listening to complex personal accounts. I have celebrated with enthusiasm cases of complete remission. But there is something that still profoundly unsettles me: how often these patients arrive at the clinic carrying the same sentence they have heard repeatedly along their journey—that tinnitus has no treatment. This kind of statement creates something silent within medicine: a form of clinical invisibility. Tinnitus may be one of the symptoms that suffers most from clinical reductionism within medicine. One of the causes I defend most strongly is precisely to challenge this conceptual narrowing. Tinnitus cannot continue to be imprisoned in a monothematic way of thinking, much less in a fallacious assumption. Beyond research and clinical practice, you have also become an educator by training professionals and sharing knowledge. When did you realize that your work also meant building a community of professionals with expertise in tinnitus, capable of approaching the symptom with greater depth, listening, and sensitivity? This realization came from two very striking experiences. The first was hearing about the clinical results of my students and noticing that many of their patients were also achieving complete tinnitus remission. At that moment, it became clear to me that knowledge had ceased to be something concentrated and was beginning to become something alive, expanding. The second transformation happened when we began discussing clinical cases in a true peer-to-peer dialogue. Gradually, I stopped seeing myself as the only physiotherapist navigating this territory and began to recognize a generation of professionals deeply committed to caring for these patients. For a long time, I walked almost entirely alone in this field. Today, I see something that moves me: a growing ecosystem of clinicians investigating tinnitus with greater depth, listening, and human sensitivity. And it is this ecosystem that I want to preserve. The backbone of my mission is simple: to increase, year after year, the number of patients who can achieve tinnitus remission. And this only happens when knowledge and achievements stop being individual property and begin to circulate among professionals prepared to see the patient beyond the symptom. Building a scientific career rarely follows a linear path. When investigating a topic that for a long time received little attention within healthcare, were there moments of doubt, resistance, or even intellectual isolation? What sustained your decision to continue? After so many years dedicated to research, patient care, and training new professionals, how do you feel about your voice in this field today? An analogy I often make with my personality, which has always resonated with me, is that of the mountain goat. Not just for its persistence, its precision in choosing each step, or its ability to survive in hostile environments, but especially for a very particular trait: it goes exactly where almost no one goes. And I chose a territory that many professionals prefer to avoid. To navigate this territory, I knew that curiosity alone would not suffice. Resistance was necessary. Tinnitus is somewhat like that—a complex and frequently neglected clinical territory. For a long time, the most common response offered to patients was simply that there was not much to be done. This creates a silent kind of abandonment within healthcare itself. I felt that I needed to climb this mountain. And it was encountering so many helpless patients that sustained my decision to continue—patients who suffered not only from a symptom but from the sense of not being understood. It was there that I realized that giving up on this field would have been the easier choice, but not necessarily the more responsible one. Interestingly, I often say that I did not choose tinnitus. In a way, it chose me. The things that are truly ours end up finding us. My entire professional life has orbited around this topic: my clinical practice, research, training of professionals, and the education I share on social media. There are also two curious facts in this story. I myself experienced a bout of tinnitus about ten years ago, which later went into complete remission. And my daughter is named Melissa, a Greek name meaning “bee.” I like to think of it as an involuntary symbol of something that builds, little by little. Today, I feel that my voice in this field does not exist in just one place. It exists at the intersection of clinical practice, science, and education. To transform a patient’s life in the clinic, I need well-conducted study and research. To teach other professionals, I need both research and clinical experience. And on social media, I try to fulfill an equally important role: disseminating basic, clear, and responsible information. Because in tinnitus, treatment often begins before any intervention. It begins when the patient finally receives correct information. If you could amplify a single message to the world about tinnitus and the way we deal with this suffering, what would you want to be truly heard and understood? If I could amplify a single message about tinnitus to the world, it would be this: tinnitus can be treated. Treating tinnitus does not only mean achieving complete remission of the symptom. In clinical practice, there are many shades of gray between intense suffering and absolute silence. Reducing the volume of tinnitus is treatment. Making it intermittent is treatment. Lessening the patient’s suffering is also treatment. Tinnitus is a demanding symptom. It asks a lot from those who suffer, but it also demands much from us, as healthcare professionals. That is why patients need to seek professionals with real experience in this field. And to healthcare professionals, I make this appeal: Few sentences are as devastating for a patient as hearing that “tinnitus has no treatment.” When we do not know how to manage a case, referring the patient is an act of responsibility and respect. Because in healthcare, taking away a patient’s hope can never be easier than seeking ways to help them.

‘STARS’ EDITION COVER - MARCH 2026 ISSUE Photography:  @johnnymoraesph / Creative Direction:  @vitoriaguarizo / Art Direction:  @gagumsilvestre / Set Design:  @raphaelguaceroni / Set Design Assistants:  @cosmicnath, @maadjr, @raffffff000000 / Beauty:  @barbtwoo / Photo Assistant:  @_vininiv / Styling:  @m4theusguedes / Backstage:  @ilumi.nath / Art Object:  @cauastevaux Alternative Cover Content creator, activist, and social entrepreneur, Vitória Guarizo —also known as Vicki Demito—is the cover star of the new STARS edition of Hooks Magazine, highlighting a journey marked by the defense of diversity, the creation of opportunities, and the expansion of narratives around identity and inclusion. With a growing presence on social media and in social impact projects, Vitória has transformed her own story into a platform for dialogue and inspiration. Her work aims to expand discussions around citizenship, representation, and access to the job market for trans people. At the forefront of Selo Vitória , an initiative she founded, she develops projects that connect trans talents to real opportunities for employment, education, and personal development, while also promoting events and social actions focused on autonomy and dignity for the community. According to Vitória, the realization that her voice could impact others emerged naturally throughout her journey. “As a trans woman present on social media and in public spaces, I realized that sharing my story didn’t impact only my life, but also inspired others,” she says. “I often receive messages from people saying they felt stronger or more confident after seeing someone living their truth with authenticity.” This feedback from the public reinforced her decision to use digital visibility as a tool for social transformation. Selo Vitória was born precisely from the need to create concrete bridges between talent and opportunity. For the activist, one of the greatest challenges was structuring the project in a professional and sustainable way, while showing companies that diversity can strengthen work environments and foster innovation. “Selo Vitória was born from a very simple but powerful dream: to create real bridges between trans talents and opportunities in the job market,” she explains. “Seeing people who were once in vulnerable situations gaining space or rebuilding their self-esteem is something that deeply moves me.” For Vitória, the business sector and the creative industry play a fundamental role in building a more inclusive job market. The presence of diversity in professional environments, advertising campaigns, and audiovisual productions helps transform perceptions and expand possibilities. “Companies have an essential role in this transformation. When we see more diversity in audiovisual productions, advertising, and leadership positions, it helps change perceptions and broaden horizons for society as a whole.” Alongside her social work, Vitória is also investing in her artistic training. She is currently studying acting at the International Academy of Cinema, deepening her exploration of performance and audiovisual storytelling. For her, art is a powerful tool for building empathy and telling stories that still need to gain space. “Art has the ability to connect people with realities different from their own. Audiovisual productions and theater help build new narratives about identity, diversity, and humanity.” Moving between social projects, digital communication, and the artistic universe, Vitória believes these platforms complement each other in the mission of creating impact. “Social media allows for direct dialogue with the public, while audiovisual storytelling expands that reach through art and narrative. When these languages come together, we generate not only visibility, but also emotional and social impact.” Looking ahead, she envisions expanding Selo Vitória through new corporate partnerships, training programs, and opportunities for trans talents across different fields. Her plans also include taking the initiative to other countries and creating international collaborations. In the artistic field, Vitória intends to continue exploring the audiovisual world and participating in projects that bring greater representation and sensitivity to discussions about identity and diversity. Interview 1. Your journey combines activism, social entrepreneurship, and a strong digital presence. At what moment did you realize that your voice could also become a tool for collective transformation? I think that understanding came very naturally throughout my own journey. As a trans woman who has always been present on social media and in public spaces, I realized that sharing my story didn’t impact only my own life, but also inspired others. I often receive messages from people saying they felt stronger or more confident after seeing someone living their truth with authenticity. That’s when I understood that my voice could go beyond personal expression and also become a tool for collective transformation. 2. Selo Vitória was created with the goal of connecting trans talents to real opportunities. What were the biggest challenges in structuring this project, and what impacts have moved you the most along the way? Selo Vitória was born from a very simple but powerful dream: to create real bridges between trans talents and opportunities in the job market. One of the biggest challenges was structuring the project in a professional and sustainable way, while showing companies that inclusion is not only a social cause, but also an opportunity for innovation and diversity within their teams. The project was originally envisioned by a dear friend of mine, Fada. Along the way, some stories have deeply moved me. Seeing people who were once in vulnerable situations gaining opportunities, being valued, or simply rebuilding their self-esteem is something that touches me profoundly. Moments like these reinforce that we are on the right path. 3. Employment is still one of the major challenges faced by the trans community. In your view, what is the role of companies and the creative industry in building a truly inclusive job market? Companies play a fundamental role in this transformation. True inclusion begins when opportunities are opened in a concrete way, not just in discourse. The creative industry, in particular, holds enormous power because it works with narratives, representations, and collective imagination. When we see more diversity in workplaces, advertising, audiovisual productions, and leadership positions, it helps change perceptions and broaden horizons for society as a whole. 4. Beyond your social work, you also invest in artistic training and study acting at the International Academy of Cinema. How can art and performance help expand narratives and change perceptions about identity and diversity? Art has a unique ability to generate empathy. When we perform a story or watch a well-crafted narrative, we can connect with realities that are often very different from our own. Studying acting at the International Academy of Cinema has been an incredibly enriching experience for me, as it broadens my tools for communication and expression. I believe that audiovisual work and theater play a very important role in building new narratives around identity, diversity, and humanity, allowing more plural stories to be told and recognized. 5. You move between social projects, digital communication, and now also audiovisual work. How do these different platforms complement each other in your mission to create impact and visibility? For me, these platforms complement each other very naturally. Social media allows me to engage directly with the public and share reflections, experiences, and social initiatives. Meanwhile, audiovisual storytelling and acting expand that reach through art and narrative. When these forms come together, we generate not only visibility but also emotional and social impact. It’s a way to communicate ideas, inspire people, and open new conversations about inclusion and diversity. 6. Looking ahead, what are the next steps for Selo Vitória, and what stories or projects do you still dream of bringing to the public, whether in the social, digital, or artistic spheres? Selo Vitória still has many paths ahead. We want to expand partnerships with companies, create more training programs, and open new opportunities for trans talents across different fields. I also dream of taking the project to other countries and building international bridges for collaboration and social impact. In the artistic sphere, I hope to continue exploring audiovisual storytelling and share stories that bring greater representation and sensitivity to discussions about identity and diversity. I believe that when we combine art, purpose, and dialogue, we can create real and lasting transformations.