Dr. Fernanda Vitallino: Beauty Without Borders on the Cover of the DUBAI Edition

'DUBAI - دبيّ' COVER EDITION - AUGUST 2025 ISSUE

Photographer: @Soyisa_makeup / Beauty: @Hamzahairdresser @Soyisa_makeup @micho_hairstylist / look: @splash.boutique

Dubai was the stage chosen for the new Hooks Magazine cover, starring Dr. Fernanda Vitallino. A leading name in aesthetic biomedicine and a fashion enthusiast, she blends technique, sensitivity, and style in work that goes beyond beauty, reaching into self-esteem and confidence for each patient.

With experience in 11 countries and a routine that includes traveling for study and refinement, Fernanda sees every journey as a source of inspiration. Her international background has taught her to view beauty in a plural way, respecting individuality and valuing each person’s essence. This cultural exchange directly shapes her practice, making her approach both unique and deeply humanized.

For Fernanda, aesthetics go far beyond procedures. Influenced by her journey in the fashion world, she brings style into her clinic, turning every detail into an experience. From the impeccable look she chooses to start the day to the fashion tips she shares with her patients, her work reinforces the belief that self-esteem is a reflection of both inner and outer beauty.

At her clinic on São Paulo, she has created a true space of care and comfort. Each patient is welcomed with personalized attention, in an environment that combines well-being, sophistication, and warmth. For Fernanda, transparency and trust are essential, and her care extends beyond treatments: it includes thoughtful details, post-procedure follow-ups, and the certainty that every patient leaves more confident than when they arrived.

Her career is driven by the positive impact she generates in people’s lives. Among the many transformative stories, she fondly recalls the case of a patient who, after a long and difficult relationship, rediscovered personal growth through self-care. For Fernanda, moments like this are proof that aesthetics hold the power of emotional healing.

Always in search of innovation, the doctor incorporates cutting-edge technologies into her practice, such as Ultraformer MPT, Fotona, and HIFU, along with revolutionary actives like exosomes and PDRN. According to her, the focus today is on enhancing natural beauty, stimulating collagen, and restoring radiance and vitality to the skin with subtle and sophisticated results.

A devoted mother and tireless professional, Fernanda finds her greatest strength in balance. The bond with her son fuels her journey and inspires her sensitive outlook on both life and her profession.

Check out the exclusive interview:

You have already visited 11 countries and often travel to study and refine your techniques. How do these international experiences influence your perspective on aesthetics and the way you care for your patients?

I believe that with every trip, I gain the experience of seeing beauty through different lenses and understanding what is considered beautiful in each culture. This brings me great inspiration for my work and also helps me treat each patient with individuality, humanizing my care while enhancing the best in everyone’s beauty. I’ve also noticed that nowadays, while we Brazilians often draw inspiration from international figures, the opposite is also true. Brazil has become a global reference not only in fashion but also in beauty and aesthetic treatments. And I absolutely love this exchange!

In addition to aesthetic biomedicine, you have a strong connection with fashion and even managed a store under your own name. How does this fashion universe continue to influence the way you communicate beauty and style in your clinic’s daily routine?

To this day, I bring much of my personal style into my work. I have always been passionate about fashion and trends, and that will stay with me forever. I often say that my daily ritual begins every morning when I get ready, put on a beautiful outfit, and carry that whole experience of truly lifting each patient’s self-esteem into my day. I am there to show how much self-care matters, not only for the skin and beauty but also for how fashion and style references can deeply impact each patient’s confidence. And they love it — they often ask me for tips. This creates an even closer bond between me and my patients.

Your clinic in São Paulo is described by you as a special “haven” of care. What do you make a point of offering so that your patients feel so warmly welcomed in this space?

I love welcoming them with great energy, talking with each one about their concerns, and working together to find what truly works for them. All of this is done with transparency and aligned expectations. I’m always creating special moments, surprising them with little gifts. I strive to provide an experience from the moment the patient arrives, with a pleasant atmosphere, gourmet coffee, and finger foods. During the treatment, I step into my “Boss” moment, where with full dedication and care, I bring security and confidence to each one. I always finish my appointments with thoughtful gifts and follow-up care, tailored personally to every patient.

Working with self-esteem seems to be one of the main driving forces of your career. What has been the most remarkable transformation you have witnessed in a patient?

Absolutely, there was a patient who had just come out of a long-term relationship and had consistently neglected her self-care. She arrived seeking a transformation, and gradually, through various treatments, we achieved a beautiful result. I continue to follow her progress, and I can see how she has blossomed and radiates confidence—it is evident even in her expression how important self-esteem is and how it can truly change lives.

She still travels from a nearby city for her appointments, and we have built an incredible connection that goes beyond the professional patient relationship.

You often mention staying updated and bringing the best the market has to offer. Which recent technological innovations or techniques have impressed you and are already part of your clinical routine?

Nowadays in aesthetics, fillers are used much more cautiously compared to older treatments. The focus is now on achieving radiant, rejuvenated skin with strategically enhanced points, tailored to each patient. I have been working extensively with lasers such as Ultraformer MPT, Fotona, and Hifu, as well as new products that have recently entered the market, like Exosomes and PDRN (salmon DNA). All of these treatments enhance natural beauty by stimulating collagen, improving skin firmness, refining fine lines and pores. The results are truly remarkable.

As a mother, high-performance professional, and someone passionate about aesthetics, how do you balance these different roles in your life?

Since having my son, and at a very young age, I have always been very hardworking. I took a year and a half exclusively for motherhood, as Davi has always been my priority. After that, I returned to my professional activities. I believe I learned to balance these two roles throughout life. Motherhood also played a fundamental role in my journey… everything happened very quickly for me, perhaps I matured early, which fueled my drive to grow and pursue entrepreneurship. He deserves an incredible future and is the main reason behind all my efforts. Today, I am the foundation of my household. We share many moments together, and even with a busy schedule, I always find small pauses to enjoy special times and quality moments. I believe creating memories builds lifelong bonds and lasting recollections. Our connection is very strong, and our relationship is grounded in love and open communication. I am deeply in love with my amazing boy.