Brazilian Fernanda Lo Re reveals how living in Dubai transformed her style

Wherever she goes, Fernanda Lo Re carries a style that is both classic and strategically thought out. “I’ve always been deeply connected to fashion, but always respecting my own style,” she says.

For her, dressing goes far beyond aesthetics — it’s about positioning, respecting the people you meet, and even protection. “Clothing communicates long before we say a single word,” she reflects. A fan of the high-low approach, she mixes accessible pieces with more sophisticated ones, translating the balance and personality that define her journey.

Her perspective on fashion gained new layers when she moved to Dubai, a city she describes as a “crossroads of cultures” where elegance is almost an unspoken rule. “Here, even for a trip to the mall, your posture is different. Not necessarily wearing fully covered outfits, but always with more elegance. My classic style fit in naturally.” Before arriving in the United Arab Emirates, Fernanda lived in Singapore, where laid-back casual was the prevailing aesthetic. The move to Dubai redefined not only her wardrobe but also her concept of appropriateness and presence.

Life in the Middle East also made her rethink her choices. Casual shoes like flip-flops, common in Singapore, gave way to more sophisticated models, often from luxury brands. “It’s a mindset shift that follows the pace and the proposition of the city,” she explains.

While for many Dubai is synonymous with ostentation, for Fernanda, local luxury works as fuel. “The city seems to say: ‘You can get here too.’ It fuels dreams and mindset. Luxury is part of daily life and changes your perspective as an entrepreneur, as a woman, and as a human being.”

This immersion in the capital of the luxury market brought her closer to the backstage of major brands. “Today, I understand how fashion houses build positioning and how that influences behavior worldwide. More than wearing a brand, it’s about understanding the value it communicates and how that can open doors.”

When it comes to image, Fernanda is categorical: “My standards have completely changed. What used to feel enough no longer represents me. Living in Dubai has refined my vision. It’s not vanity, it’s strategy.” For her, fashion and business go hand in hand. “A good watch isn’t just an accessory — it shows how much your time is worth. It’s symbolic. People treat you differently when you convey value.”

And even while immersed in Dubai’s refinement, the entrepreneur carries the lightness of Brazil in her heart. “From Brazil, I miss the smile, the spontaneity, the good humor. In the business world, warmth, empathy, and presence matter — a lot. Being elegant is also about being kind.”