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Photos Courtesy Levi’s® Levi’s® announced today a new campaign featuring global icon Beyoncé. Following the release of “LEVII’S JEANS”—a beloved track from COWBOY CARTER , the critically acclaimed album that explores and redefines American culture—Beyoncé takes the lead in “REIIMAGINE,” a campaign inspired by Levi’s® legacy and the forward-looking vision of one of the most influential figures in modern culture, reaffirming the brand’s enduring place at the heart of culture. Hooks Magazine: Beyoncé, what was the inspiration behind your song “LEVII’S JEANS” ? Beyoncé: My song “LEVII’S JEANS” celebrates what I believe to be the quintessential American uniform—something we all wear with pride. Drawing from Beyoncé’s innovative approach to art, culture, and storytelling, the campaign reimagines Levi’s® classic looks and films. In a series of chapters, the new campaign reinterprets several of Levi’s® most iconic ads, bringing them into the modern era through the transformative vision of renowned filmmaker Melina Matsoukas. The first film—based on the 1985 “Laundromat” ad, which brought the song “I Heard It Through the Grapevine” back to the top of the Billboard charts—puts Beyoncé center stage and celebrates Levi’s® legacy as a symbol of self-expression, worn by trailblazers and icons. Hooks Magazine: How was it for you to collaborate with Levi’s® on this project? Beyoncé: I’m honored to work with Levi’s® to create essential American iconography. Hooks Magazine: Denim on denim is often associated with a more masculine aesthetic. How does this campaign aim to shift that perception? Beyoncé: Denim on denim is often seen through a masculine lens, so this reinvention campaign, which celebrates an iconic feminine perspective, is important to me. What excites Beyoncé about this campaign? “I’m excited to explore innovative ways to align our visions in empowering women and honoring their strength,” Beyoncé added. The fully integrated campaign—including television, out-of-home, digital, social media, print, brand activations, and exclusive products—kicked off with digital projections in key markets like San Francisco, Houston, Chicago, New York, Atlanta, Paris, London, and Berlin, creating buzz and giving fans a sneak peek of the upcoming campaign. On September 30th, high-impact out-of-home activations will launch worldwide to herald the Levi’s® and Beyoncé campaign. “Levi’s® has always been the unofficial uniform for those who push forward in pursuit of a better world. We believe a big part of that is continually breaking and rebuilding the codes of culture,” said Kenny Mitchell, chief global marketing officer of Levi’s® at Levi Strauss & Co. “In collaboration with Beyoncé, we explored the power of reinvention through this campaign, helping us connect with our fans in new ways and supporting the growth of women’s businesses as the definitive jeans lifestyle brand.” The first film was brought to life through the lens of Emmy-winning cinematographer Marcell Rév. Outside the immersive visual world of the film, Levi’s® worked with photographer Mason Poole, who captured a timeless collection of campaign images, adding to the canon of incredible photography of icons in Levi’s® jeans, from Marlon Brando to Marilyn Monroe—and now Beyoncé. The campaign was creatively conceived in partnership with TBWA\Chiat\Day LA and produced by de la revolućion/ PRETTYBIRD. To see the latest content from the global campaign and stay updated on it, visit Levi’s and follow @levis.

Photo: Lincoln Yukio Aikava Uniting science, extensive study, and a passion for beauty and health care, Dr. Janainna Helena Pimenta is a renowned professional who stands out in the Espírito Santo region. With degrees in Law and Biomedicine, a postgraduate specialization in Aesthetic Biomedicine, Mental Health, and Gerontology, as well as an International Master's in Aesthetic Medicine, Dr. Janainna has completed over 220 courses and specializations in the field of aesthetics and regenerative facial harmonization, in addition to numerous participations in global congresses. "With care, I share a little of my story with you, dear reader," invites Dr. Janainna, who maintains an active presence on social media, directly connecting with her patients and followers. Through Instagram and WhatsApp, she continues to inspire and transform lives with her work. Photo: Lincoln Yukio Aikava "I am grateful to God, my family, and my daughters, Sophie and Elisa, for being with me on this journey to success. They are pioneering partners in my work and continue by my side in this mission to transform lives through our clinic." The clinic has been in the market for 27 years , bringing innovative and advanced treatments to the Espírito Santo region with a pioneering spirit. Among the latest advancements are facial lifting procedures with regenerators, Korean peels for the face and eye area, neck and décolletage treatments, as well as a range of specialties in sexology and body treatments. "These treatments promise to elevate the health, beauty, and well-being market in Espírito Santo," she enthusiastically remarks. Photo: Lincoln Yukio Aikava Determined to continue making a positive impact on the lives of her patients, Dr. Janainna combines her vast experience and technical expertise with a humanized approach, always guided by her faith and the principles that shape her life. Her commitment to excellence and constant innovation in aesthetic treatments makes her a true reference in the field of health and beauty. Photo: Lincoln Yukio Aikava For those who wish to learn more about her work, Dr. Janainna invites: "Follow my social media and stay updated on the latest innovations and transformations we are making every day."

Dua Lipa has just been announced as the face of the Chanel 25 , the French maison’s newest handbag, set to redefine contemporary luxury. The campaign, unveiled just days after her front-row appearance at Chanel’s Spring 2025 Haute Couture show, captures the singer in a vibrant, dynamic setting—running, dancing, and singing through the streets of New York to the tune of She Drives Me Crazy by Fine Young Cannibals. About Chanel's last fashion show, Haute Couture Dua Lipa said: “I loved it, and I felt like the models really loved what they were wearing. There were pops of color throughout, I thought it was really fun. I particularly love the buttery yellow shirtdress. I’m always drawn to things that are yellow—not necessarily things I would wear, but in this case, I was like, ‘oh the romance!’ That dress is something I could see myself in, it’s so cool it’s like almost rock-and-roll. There’s a whole day-to-night vibe. And the red dress with the black belt, too. I could maybe add boots to toughen those up a bit, make them my own. The tweed looks were really beautiful as well, but those felt different.” Video Disclosure Chanel and Dua Lipa Inspired by the iconic 2.55, the Chanel 25 embodies the brand’s timeless sophistication with a modern twist. Crafted from ultra-soft, lightweight quilted leather, the bag combines style and practicality. Available in medium and large sizes, it comes with a removable clutch that can be worn separately, making it as functional as it is elegant. This seamless blend of versatility and refinement mirrors Dua Lipa’s own approach to fashion. “I’m definitely a “big bag” kind of girl: I put my whole life into it. I love to run around with big bags even at night because I prep for anything. My friends can ask for something and I’m like, don’t worry, I’ve got it, it’s in my bag. I'm in love with the 25 because I think it’s cool and timeless, and I can put my whole life in there.” The singer’s relationship with Chanel is not new. Since 2018, when she chose a Chanel look for a performance at the Grammy Museum, to her role as co-host of the 2023 Met Gala honoring Karl Lagerfeld, Dua has solidified her connection with the maison. Her Radical Optimism tour further reinforced this bond, featuring custom Chanel pieces—including sequined jumpsuits and pleated tulle dresses—cementing her status as a modern fashion icon. With this campaign, Chanel continues its tradition of merging innovation with heritage, while Dua Lipa embodies the confident, sophisticated attitude of a new generation of fashion lovers. The Chanel 25 is set to become a new classic—just like its muse.

In a show that defied modesty and celebrated the audacity of ambition, Ashi Studio redefined what it means to climb the social hierarchy—without apology. The Spring 2025 collection, unveiled in Paris, was not merely an exercise in haute couture but a narrative about women who wield sensuality as strategy. The designer, known for sculptural silhouettes, delved this season into the world of the French bourgeoisie—with a subversive twist. “I wanted to explore sensuality as a language of power,” Ashi explained, referencing his muse: an enigmatic figure as cerebral as she is provocative. Inspired by the women of Madame Claude—courtesans who ascended social ranks with wit and elegance—the collection bore names like Margaux and Simone, evoking tales of reinvention. The opening looks were a manifesto. Structured corsets, revealed beneath Chantilly lace so sheer it resembled mist, framed the body not as restraint but as bold architecture. Seams and boning were displayed like trophies, celebrating control. The interplay of exposure and suggestion continued with velvet gowns that slid like second skin, culminating in gravity-defying trains—an ironic nod to the weightlessness of luxury. Irony punctuated unexpected details. Sequined cigarette motifs, positioned as garters on thighs, toyed with the private vices of the elite. Feathered dog accessories, carried as sculpted companions, satirized pets as status symbols. Nothing was literal: even the mother-of-pearl embroideries adorning closing corsets echoed the marquetry of French manor furniture—as if models carried the weight of aristocratic heritage on their backs. A palette of inky blacks, pristine whites, and pearlescent tones underscored the tension between propriety and provocation. Duchesse satin and plush velvet mirrored the bourgeoisie’s duality—a class obsessed with appearances, yet hiding desires beneath noble fabrics. Ashi, however, left nothing fully concealed. Even the most covered dresses featured strategic cutouts, a reminder that in this game of ascent, exposure is calculated—never accidental. By the end, what lingered was not just the image of a woman reaching the top, but one rewriting the rules to get there. Ashi did not dress his models; he armed them. Every stitch, every glint, every absurd detail served as an insignia of power seized without compromise. In this collection, true luxury lies not in bare skin, but in the desire to transform destiny itself into art. Photos Disclosure Ashi Studio - Getty

Alessandro Michele’s haute couture debut for Valentino was not merely a fashion show—it was a time machine. Titled Vertigineux (Vertiginous), the Spring-Summer 2025 collection, presented in Paris, spun a hypnotic tale of nostalgia, craftsmanship, and sensory overload, proving that the designer’s much-debated maximalism is not just compatible with Valentino’s legacy, but essential to its reinvention. From the moment guests entered the venue—a black-box theater with a blood-red screen flashing numerical codes reminiscent of mid-century couture salons—it was clear Michele had orchestrated a rebellion stitched in silk. The enfant terrible of Italian fashion, known for transforming Gucci into a kaleidoscope of vintage-inspired eccentricities, faced skepticism when appointed to Valentino. Critics questioned whether his “more is more” philosophy could harmonize with the maison’s refined Roman elegance. Yet Michele, ever the archivist, turned to his own childhood for answers. As a boy in 1970s Rome, he’d lose himself in his mother’s wardrobe, marveling at taffeta ballgowns and sequined relics. For Vertigineux, he channeled that wonder into Valentino’s archives, reworking its DNA with a disruptor’s glee. Guests received a pale blue box containing three artisanal soaps and a cryptic 200-page book—a poetic preamble to the spectacle. The first model emerged in a collage-like gown, its emerald, crimson, and ivory panels hand-stitched over 1,300 hours. It was a declaration: Michele’s couture would be labor-intensive, decadent, and unapologetically dramatic. Patchwork dominated, with A-line dresses pieced from clashing silks and tulles, their structured skirts reinforced with creoline—a stiff fabric typically reserved for historical reenactments—to create bell-like silhouettes that swayed with each step. Sequins cascaded like shattered stained glass; ostrich feathers trembled as if alive. Michele’s 48 looks were engineered for the digital age—garments designed to break the internet. A metallic mini-dress glowed like liquid mercury, while a trompe l’oeil gown printed with baroque tapestry motifs seemed to pixelate under the strobe lights. Yet the true crescendo came in the finale: models in billowing capes and sculptural trains battled artificial gales, their garments rippling like sails as lights flickered manically. The effect was vertigo incarnate—a sensory overload that left the audience breathless. When Michele took his bow, wearing a whimsical wool coat embroidered with cartoonish elephants paired with jeans, it felt like a cheeky manifesto. Here was a designer who’d smuggled irreverence into haute couture’s sanctum, blending Valentino’s aristocratic heritage with downtown romp. His collection celebrated contradictions: meticulous handwork collided with viral-ready spectacle; archival reverence met punkish deconstruction. Even the beauty looks—models with slicked-back hair and smoky, disheveled eyeliner—whispered of late-night escapades. Vertigineux was more than a debut—it was a coup. Michele didn’t just honor Valentino’s past; he hurled it into the future, proving that couture can be both a relic and a revolution. As the lights dimmed, one thought lingered: In a world obsessed with minimalism, excess has found its most eloquent advocate. And fashion is all the richer for it.

Zaia Angelo and Erika Hilton (Federal Deputy of Brazil) - Photo Disclosure Press Trans Visibility Day, celebrated on January 29, is a symbol of struggle and resistance. For Zaia Angelo, a visual artist and trans woman, this date emphasizes the urgency of addressing the challenges and basic rights of the trans community in Brazil—the country with the highest number of trans people murdered worldwide. “We must remember that Trans Visibility Day is not a celebration, but a day of struggle and resistance. We demand visibility, employment, respect, safety, and the basic rights that cis people have in their daily lives,” Zaia emphasizes. Art plays a central role in both the artist’s life and activism, serving as a tool for education and awareness. “As an artist, it has been incredibly rewarding to break through barriers and occupy spaces beyond marginalization through my art. Art has the power to educate, raise awareness, and touch people who might not otherwise listen to me, but who engage with trans themes through my paintings,” she explains. Photo Disclosure Press Zaia also uses her art to celebrate the diversity and beauty of trans people. In addition, she has created artistic works for prominent figures such as Anitta, Wenny Isa, Iza, Marina Sena, Blogueirinha, Lexa, among others. However, facing censorship has been part of her journey. “It’s not easy being a trans artist who speaks about the experiences of our community. I’ve had my work censored several times, like A Origem, which was banned twice for being a trans version of Adam and Eve—simply because trans bodies were displayed on the canvas. But despite the attacks, I will never stop using art to express my truth and what I believe in,” she asserts. The impact of her work goes beyond the canvas. “It makes me so happy when trans people tell me they are inspired by me and see themselves in my work. I hope that more and more trans people can occupy positions of prominence and power, and that one day, many will be working alongside me, thriving more and more,” Zaia celebrates. Photo Disclosure Press For her, the pride of being trans is essential: “Being trans is not easy, but there is nothing more beautiful and true than being who we really are. Be proud of yourselves because being trans is beautiful! Never give up on your truth.”

Imagine the scene: Paris, early 1980s. Yves Saint Laurent, the haute couture genius immersed in his excesses, locks eyes with Robert Mapplethorpe, the artist who turned the obscurity of New York’s clubs into transgressive art. Whether the two ever met remains unknown, but Anthony Vaccarello, Saint Laurent’s creative director, couldn’t resist the temptation of crafting this narrative for his Winter 2025 collection. “They were both image-makers, masters of control, but with a dark side,” reflected the designer, who transformed this hypothetical dialogue between icons into garments that oscillate between the classic and the subversive. Under the imposing dome of the Bourse de Commerce in Paris, Vaccarello recreated a setting worthy of a film noir: a mirrored floor reflecting the amber glow of five monumental chandeliers, illuminating models who strode past with quick steps, like fugitives from a clandestine cocktail party. The intentionally diffuse atmosphere both concealed and revealed details: broad shoulders—though not exaggerated—in double-breasted wool and tweed suits; nocturnal overcoats adorned with rooster feathers; and, of course, thigh-high leather boots, present in every look, even those featuring tight leather trousers. It was a game of contrasts: the sobriety of classic tailoring clashed with the raw sensuality of leather, while corporate attire took on a desk-to-dungeon aesthetic—as if executives were swapping boardroom meetings for forays into underground basements. The reference to Mapplethorpe was not merely metaphorical. Vaccarello delved into the photographer’s sharp yet refined aesthetic, translating it into robust, almost theatrical leather coats and silhouettes that blended rigor with decadence. The tribute to YSL, on the other hand, was evident in the impeccable cuts, the use of tartan plaids, and the obsession with calculated details— “nothing is left to chance,” the designer emphasized. The apparent contradiction between these two worlds dissolved in pieces like a wide-lapel blazer layered over a high-gloss leather boot or a trench coat that could belong just as much to a banker as to a character from Cruising . Despite Vaccarello’s signature deliberate repetition of silhouettes, the collection avoided monotony by exploring subtle tensions. Feathers, for instance, appeared as flashes of extravagance amid earthy tones and deep blacks, while leather—the collection’s core material—was treated with a discreet, almost subliminal sheen. Even the set design, with its Versailles-style flooring and speakeasy lighting, reinforced the duality: luxury and danger, control and transgression. In the end, the question remained: what unites a French couturier and an artist who captured America’s underground? For Vaccarello, the answer lies in “boldness disguised as elegance.” His Saint Laurent man still wears a suit and tie, but draped over his shoulders is a leather coat that conceals more stories—and secrets—than it reveals. As Mapplethorpe once said, true art lies in what is left unsaid. And in this collection, what remained unsaid was the most seductive of all. MEN'S WINTER 25 SHOW BY ANTHONY VACCARELLO   BOURSE DE COMMERCE – PINAULT COLLECTION © TADAO ANDO ARCHITECT & ASSOCIATES, NINEY ET MARCA ARCHITECTES, AGENCE PIERRE-ANTOINE GATIER

This Tuesday (28th), the Grand Palais became the epicenter of a milestone celebration: 110 years of Chanel Haute Couture. On the second day of Paris Haute Couture, the maison revisited its origins, reimagined its classics, and reminded the world why its codes remain unmistakable across generations. Photos Getty Images - Disclosure The story began in 1915 when Gabrielle Chanel boldly opened her first haute couture maison in Biarritz, challenging the conventions of her time. From her revolutionary use of jersey to her effortless approach to style, Coco Chanel reshaped fashion history. Fast forward to 2025, and the house continues to honor this legacy while adapting to the pulse of the present. Photos Getty Images - Disclosure For the Spring-Summer 2025 collection, Chanel delivered a runway that celebrated the maison’s timeless essence through a modern lens. With Virginie Viard no longer at the creative helm and Matthieu Blazy’s debut anticipated in October, the creative team took center stage, presenting a tribute to Chanel’s enduring spirit. Classic tweeds were reimagined with transparent sleeves and lighter silhouettes, while neck bows, thin black belts, and delicate floral prints paid homage to Coco’s signature touches. The color palette offered a poetic journey from dawn to dusk, featuring soft pastels, vivid yellows, lilacs, and deep blues—a nod to both Gabrielle’s mastery of color and the passage of time. Photos Getty Images - Disclosure The collection showcased meticulous craftsmanship: silk crepe pajama sets in sunrise gradients, yellow tweed suits inspired by morning light, lilac dresses with box pleats, and striking orange-pink coats layered over purple jacquard gowns. Even the footwear reflected this spectrum of hues, with strappy shoes in sky blue, violet, and cream completing each look with finesse. Photos Getty Images - Disclosure With an audience that included Kylie Jenner, Pamela Anderson, and Fernanda Torres—each adorned in Chanel—the show was a celebration of elegance that transcends trends. As the lights dimmed and the applause filled the Grand Palais, one thing became clear: 110 years later, Chanel remains a beacon of innovation, rewriting the story of fashion with the grace and vision that Gabrielle herself once dreamed of. Photos Getty Images - Disclosure

Daniel Roseberry opened the haute couture season with a show that reaffirmed the essence of Schiaparelli: a bold dance between technical precision and exuberant fantasy. His creations for Summer 2025 reflect a desire to break away from the minimalism often tied to modernity, instead celebrating decorative richness and extravagance. On the runway, shades of beige, black, cream, and gold created a backdrop where sobriety met opulence, accompanied by the nostalgic tune of George Michael’s Father Figure . Each piece seemed to tell its own story, unveiling unexpected volumes and silhouettes that challenge conventions. Once again, Roseberry proved that this is not just fashion—it’s art in motion. As the steward of Elsa Schiaparelli’s legacy, Roseberry views haute couture as an opportunity to transcend the ordinary. For him, fashion should not only dress but also inspire, provoke, and transport. This philosophy was evident in his meticulous, emotionally charged approach, presenting pieces that flirt with baroque aesthetics and explore an almost sculptural artistry. With his passionate vision, Roseberry continues to redefine the boundaries of haute couture. He not only honors the maison’s DNA but also dares the audience to see fashion as a form of escapism—a refuge in a world where, as he emphasizes, perfection comes at a price.

‘ITALY’ COVER EDITION - JANUARY 25 ISSUE Photograph: Emanuele Jeane Appendino / Make: Roxana Corciu Hooks Magazine is proud to present Raissa as the face of the ITALY edition, a tribute to the fusion of Italian fashion, art, and culture. Raissa, a rising model, embodies not only beauty but also the strength and authenticity that define the new generation in the fashion world. From an early age, Raissa demonstrated a sharp eye for aesthetics and a passion for photography that transcends the simple act of capturing images. This artistic sensibility, which began to bloom at the age of 12, has shaped her into a professional with a deep understanding of the visual impact of an image. For her, fashion goes beyond clothing: it is a genuine form of expression, allowing her unique essence to shine through in every project, runway, and editorial. Raissa has built her journey on resilience and determination, qualities that have guided her in a competitive industry. She believes individuality is the key to standing out, a belief clearly reflected in her ability to skillfully blend different styles. Her love for elegant pieces reflects her delicacy and femininity, while her bold style reveals her strength and sensuality. This duality, she says, defines the powerful woman she has become. The most defining moment of Raissa's career so far has been her transition from the Brazilian market to the European one—a significant step that has allowed her to explore distinct cultures and trends. This adaptation process, while challenging, has been a constant source of inspiration, fueling her creativity and strengthening her unique identity. Check out our interview with Raissa: 1: How does fashion influence your worldview and lifestyle? In my view, it is the most genuine way I have the freedom to express myself and be who I am. 2: When did you discover your passion for photography, and how does it connect to your modeling career? It began when I realized the power an image can convey to the world. Since I was 12, I already had this desire to be recognized for my beauty and personality! 3: Who are your biggest inspirations in the fashion world, and how do they impact your work? Without a doubt, Gisele Bündchen! I can relate to her life journey, and I draw inspiration from her determination and resilience to guide my career in the fashion world. 4: Do you have any favorite style or trend that you love to wear or photograph? Yes, I have two styles that resonate with me the most. First, the elegant style is my favorite because it allows me to showcase my delicate side and all of my femininity. Second, the bold style, through which I can reveal my wilder and more sensual personality, showing just how unrestrained I am. The combination of both perfectly reflects the woman I am. 5: How do you balance the creativity of photography with the demands of the fashion world? I believe that everyone has their own uniqueness, and through that, they can contribute to what the market needs! I like to think of myself as UNIQUE! 6: What has been the most memorable moment of your career so far, both as a model and as a passionate photographer? It has been the transition from the Brazilian market to the European one, and soon, to the global market. Discovering new cultures and different styles has been incredible, and it’s been an amazing journey to find myself in every transformation.

Photo Rosé ⓒ YSL Beauty The beauty and fashion industries have welcomed a new icon: Rosé, a member of the global phenomenon BLACKPINK, has been officially announced as the global ambassador for YSL Beauty. Renowned for her effortless elegance and striking authenticity, Rosé is now the face of one of the most iconic names in luxury beauty. "Beauty is a way to express my individuality. It’s about showing who you are without hesitation. That’s exactly what YSL Beauty stands for. I’m thrilled to join the YSL Beauty family on this journey”, said Rosé. Following the phenomenal success of her solo album “rosie” , which solidified her position as one of the world’s leading music artists, Rosé is once again proving her versatility and influence as she steps into the world of high-end cosmetics. Photo Rosé ⓒ YSL Beauty This partnership with YSL Beauty is more than a collaboration—it’s a statement. Rosé embodies the fearless and modern spirit that defines the brand, making her the perfect choice to represent its vision of bold femininity. Her debut campaign will launch with the Love Collection , a romantic yet daring line that perfectly captures the essence of the artist and the brand alike. Stephan Bezy, International General Manager of YSL Beauty, expressed his excitement for the collaboration: “Rosé represents everything YSL Beauty stands for—confidence, boldness, and modernity. Her global influence and distinctive character align seamlessly with our vision, and we are thrilled to embark on this journey with her.” Beyond her achievements with BLACKPINK, Rosé has continually broken barriers in music, fashion, and beauty. From headlining Coachella as part of the first Asian act to dominating global Billboard charts as a solo artist, her influence extends far beyond music, making her an undeniable force in shaping trends and inspiring a new generation. The campaigns featuring Rosé will soon be unveiled across YSL Beauty’s official platforms, signaling the start of an exciting era for the brand and its newest muse.

Rhode, the brand renowned for redefining skincare with innovative and stylish solutions, has unveiled its latest campaign featuring none other than singer and dancer Tate McRae. The campaign celebrates the launch of the Peptide Lip Shape , a must-have for achieving perfectly contoured lips with the added benefit of advanced lip care. Of McRae, Bieber said, “She is just such an explosive, amazing, incredible person. She’s so cool, she’s so beautiful. Her music is incredible. I’ve been getting to know her a bit personally, and she is such a sweetheart. … She was using the products and liking the products. She really just melted into the world of Rhode very naturally.” Combining soft-focus color with high-performance skincare, the Peptide Lip Shape  takes lip care to a whole new level. Creamier and more effortless than a traditional lip liner, it glides on smoothly to create a dimensional, contoured effect. Packed with clinically proven ingredients like a skin-smoothing peptide  and fenugreek extract , it visibly enhances lip volume and texture over time. The collection debuts with eleven versatile shades  to suit every style and complexion. In the campaign, Tate McRae wears the shade Balance , showcasing how the product transitions seamlessly from a polished everyday look to bold, statement-worthy makeup. Key features of the Peptide Lip Shape  include: • A built-in smudger for effortless blending. • A rounded tip and creamy texture for easy, precise application. • Hydrating benefits that leave lips feeling smoother over time. Available starting January 30th at 9 AM PT , the launch also introduces the new Rhode Mirror , the perfect companion for applying your Peptide Lip Shape on the go. Join the waitlist now at rhodeskin.com  and be among the first to experience this game-changing product.