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  • When Presence Becomes Language and Ferrari Hub Transforms Paris Into a Scene From Brazil

    Ferrari Hub solidifies the Brazilian presence at Paris Fashion Week, integrating technical expertise, behind-the-scenes experiences, and national brands in a project that translates culture, method, and repertoire into the international fashion scene. Cris Ferrari and Marina Spíndola / Photo / Courtesy of Ferrari Hub Talent Model In the global fashion landscape, presence is not just visibility — it’s language. Ferrari Hub, led by Cris Ferrari and joined by Quézia Rodrigues Vieira, positions Brazil at Paris Fashion Week through a gesture that goes beyond the runway, affirming cultural repertoire, methodology, and influence within the capital that defines global standards. Runway.Vision , the international platform that turned Le Space Cléry into a convergence point for emerging cultural agents, became the stage for this experience. More than a fashion show, it represented movement. The runway opened space for authenticity and diversity, reinforcing fashion’s role as a reflection of culture, identity, and transformation. Seven Brazilian brands took part in this edition — among them Nalimo, Fabiana Thorres, Marcelo Zantti, and Al Mare — reaffirming Brazil’s creative potential on the international stage. Behind the scenes, the atmosphere was vibrant, with professionals from beauty, design, and communication working in harmony to translate a new vision of fashion. The aesthetic direction by Cris Dios (Grupo Laces) reinforced the concept of Clean Beauty: light, conscious, and future-aligned fashion. Ferrari Hub went beyond the runway. The project provided Brazilian models with a full immersion in backstage dynamics and technical exercises, understanding the rigor of haute couture production. “Being in Paris during Fashion Week is not just about attending an event — it’s about witnessing paths built with discipline,” says Cris Ferrari. The institutional action transformed the trip into a pedagogical method: Paris as a laboratory, not just a showcase. Cris Ferrari / Photo / Courtesy of Ferrari Hub Talent Model The technical experience included a visit to Ateliê Sara, the couture house behind pieces worn by Beyoncé and Adele. Exposure to haute couture processes — from meticulous handcrafting to time management — revealed the discipline and precision that structure the international fashion market. Quézia Rodrigues Vieira adds, “Backstage work reveals the silent discipline of those who sustain the scene before it exists,” shifting the perception of fashion from mere performance to craftsmanship. The project also integrated three Brazilian brands into the European fashion landscape: Drops de Menta , presenting a summer collection that embodies contemporary lightness; Doppi , balancing gaucho tradition with modern design; and Vício Fatal , which brought family heritage and authenticity to Paris. The brands’ presence was not about promotion — it was an extension of Ferrari Hub’s creative and strategic repertoire. As an institutional development, the ABM — Brazilian Modeling Academy  was founded, translating the international experience into a structured training methodology in Brazil. The ABM does not replicate Paris — it establishes standards and criteria, consolidating repertoire and technique as the foundation of both national and international practice. Ferrari Hub’s presence in Paris marks a new axis of recognition: it shifts the perception of Brazil within the global fashion circuit, proving that institutional presence, technical rigor, and cultural repertoire can function as a true language of fashion. The French capital did not merely reward visibility — it validated competence, methodology, and creative structure, which now return to Brazil as a lasting practice. To learn more, follow Ferrari Hub  on social media:   @crristianaferrari  and @ hubtalentmodel _

  • Alê Vazz in Dubai: the Brazilian strategist turning success into legacy — and preparing brands to win in any market

    Dubai, 2025 — At a time when brands compete for attention and global relevance, legacy strategist Alê Vazz  took the stage at Dubai Connect  — a gathering that brought together Brazilian entrepreneurs in one of the world’s leading innovation hubs — to share a powerful message: success without legacy is an achievement with an expiration date. Photos Disclosure Press In his talk, “Building Legacy and Brand Strategy for International Business Expansion,”  Alê demonstrated how to practically align purpose, positioning, and global growth to create brands that transcend both borders and time. Born in the interior of Minas Gerais and based in London for over eight years, the strategist brings 15 years of experience in communication and brand strategy , with projects across Europe and Latin America. Today, he is recognized for helping CEOs and founders move beyond short-term gains to build lasting significance—without sacrificing authenticity while scaling. “In Dubai, it becomes clear: the future is not democratic — it arrives first to those who think big. The challenge for Brazilian entrepreneurs is not just to grow, but to remain relevant when the landscape changes,” he challenged. The problem no one talks about Leaders who have already achieved significant results face a silent risk: obsolescence. Not due to a lack of profit, but due to a lack of meaning. Brands that fail to encode their values, culture, and vision into a replicable system lose relevance — and memory — when the context shifts. The solution: Legacy Strategy Using his proprietary method, Legacy Strategy , Alê connects: Founder identity and personal purpose Brand strategy focused on positioning and differentiation Organizational culture that endures cycles Internationalization roadmap with cultural sensitivity The result is organizations that perform today and remain relevant tomorrow. “Internationalization is not just about entering new markets; it’s about translating your essence into any language without losing your voice,” he explains. Why Now Global markets are more accessible — and more crowded Consumers value clear and consistent narratives Valuation and brand perception increase when a legacy is intentionally built Alê’s participation at Dubai Connect  solidified his position as one of the most influential Brazilian voices in business legacy and international positioning, connecting London, Dubai, and leaders who do not just want to grow — they want to endure. “Success opens doors; legacy builds bridges,” he concludes. About Alê Vazz Based in London, Alê Vazz  is a Legacy Strategist who helps CEOs, entrepreneurs, and brands turn success into lasting significance through clear positioning, replicable culture, and authentic international expansion. With 15 years of experience in communication and brand strategy, he has led projects across Europe and Latin America, guiding organizations that aim to remain relevant.

  • Cauê Fantin represents Brazil in an international vertical series competition and celebrates a new phase in his career

    Photos Disclosure By Press Creator, actor, and director Cauê Fantin  has just reached another milestone in his international career. The Brazilian talent was selected to compete in Reel Vertical Impact , the first global competition dedicated to vertical series, promoted by the ReelShort  platform, which will distribute over $500,000 in prizes  to outstanding projects in the fastest-growing format in digital entertainment. Cauê enters the competition with his original series , which has already surpassed millions of views . The nomination reinforces his leadership in the vertical cinema scene , a format that is revolutionizing the audiovisual industry and has established Fantin as one of the leading figures in this innovative storytelling style in Brazil. In addition to his international recognition, Cauê Fantin  is experiencing an intense moment of accolades. He is among the nominees for Rio WebFest 2025 , the largest digital production festival in the Americas, competing in the categories of Best Vertical Series  and Best Actor in a Drama . At the same time, he has once again been confirmed at the Kwai Awards , where he competes for the fourth consecutive year —an event in which he has already won Best Innovation  with Copa dos Sonhos  (2023), Best Editing  with Sherlock Holmes e o Mistério do Futuro  (2023), and Best Actor  in 2024. One of the highlights of his latest series is the participation of actress Maya Aniceto , who is part of the cast and currently stars in Cinderela e o Segredo do Pobre Milionário , Globo’s leading vertical drama series . Maya’s presence enhances the artistic caliber of Cauê’s project and underscores how vertical storytelling  is gaining ground in professional television and streaming productions. Cauê also recently gained attention for directing the first vertical series filmed entirely on a Samsung smartphone , a project that reached nearly 20 million views  on Kwai  alone. The success led to a new partnership with Samsung in 2025  and marked his second collaboration with O Boticário , solidifying his influence and creative strength in the worlds of advertising and high-impact content creation. With a cinematic narrative  and a powerful dramatic delivery , Cauê Fantin  continues to pave the way for Brazilian vertical productions  on the global stage. Watch the series here: https://www.reelshort.com/episodes/episode-1-365-motivos-68f2cce37470c1f5fe0a113c-4suhxqkise

  • The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style

    From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and high style in a way only they can. Kylie Jenner is known for her cinematic transformations: she has embodied Barbarella, the Bride of Frankenstein, and even reinvented pop culture icons with her own glamorous spin. Every look is a production — complete with makeup, set design, and storytelling — that could easily be mistaken for a film still. Kendall Jenner, on the other hand, embraces humor and elegance in equal measure. From her sexy take on Jessie from Toy Story to her futuristic Mars Attacks alien, Kendall proves that Halloween can be playful without losing its sophistication. And when it comes to full transformation, Kim Kardashian is the undisputed master. The entrepreneur and fashion icon has pushed boundaries year after year — from her detailed Mystique costume inspired by X-Men to the jaw-dropping albino crocodile she portrayed in 2024. Each of Kim’s looks feels less like a costume and more like a living work of art. ⸻ GET INSPIRED: What makes the Kardashians’ Halloween moments stand out isn’t just luxury — it’s creativity. Each sister channels her own personality, reimagines her references, and turns her vision into something memorable. This Halloween, think like a Kardashian: be bold, imaginative, and true to your own aesthetic. Mix cinematic references, music icons, or even art movements with elements that reflect your personal style. A well-thought-out costume — even a simple one — can have red carpet impact if it carries confidence and attitude. After all, Halloween is just the stage. The real magic lies in how you choose to reinvent yourself for one night — and in that art form, the Kardashians remain the ultimate inspiration.

  • SELO VITÓRIA: THE TRANS REVOLUTION THAT IS CONQUERING THE WORLD – Interview with Vitória Guarizo (Co-Founder and CEO)

    Vitória Guarizo (Co-Founder and CEO) and Daniela Porto (COO) of Selo Vitória Photos : Aderbal Netto / Beauty : Barb Magela / Assistance : Tiago Terra The future of inclusion has a name, and it was born in Brazil. Selo Vitória, a social project that promotes employability and the empowerment of trans, travesti, and non-binary people, is writing a new chapter in the global history of diversity. Under the visionary leadership of Vitória Guarizo , Co-Founder and CEO, the initiative enters a new phase of international expansion, strategic restructuring, and the strengthening of a purpose that transcends borders: transforming visibility into real opportunity. A new cycle of impact and female leadership Vitória Guarizo  (Co-Founder and CEO) With more than five thousand registered participants, Selo Vitória proves that inclusion can—and should—be professional, structured, and sustainable. The project’s new phase is led by a triad of diverse female minds: Vitória Guarizo (CEO and Co-Founder), Daniela Porto (COO), and Fada (Founder and CMO). Together, they combine purpose and management with a strategic vision that positions Selo Vitória not only as a social project but as a global brand of cultural transformation. “Every step reinforces how much Selo Vitória carries real purpose and impact. I’m very proud of what we are building—not just for the results, but for the transformation we promote,” says Vitória in an exclusive interview with Hooks Magazine. Vitória Guarizo  (Co-Founder and CEO) This restructuring also marks a symbolic moment in the CEO’s journey, as she recently publicly embraced her identity as Vitória Guarizo, reaffirming the power of authenticity as a force for leadership and a symbol of resilience. From inclusion to innovation: a seal that certifies transformation More than an awareness project, Selo Vitória acts as a bridge between trans people and the job market, connecting talent to companies committed to diversity. In a country where only four percent of trans people have formal employment, according to ANTRA, the initiative stands as a concrete response to structural exclusion and institutional transphobia. “Selo Vitória wants to prove that diversity is more than a topic—it’s a force for innovation,” afirma Fada, fundadora e CMO, que conduz o posicionamento criativo do selo. Daniela Porto  (COO) Daniela Porto, COO, ensures that every partnership and internal process occurs with transparency and sustainability, pillars that support the accelerated growth of the initiative. Izabelli Potter: representation that inspires The announcement of activist Izabelli Potter as official ambassador marks a new chapter in the trajectory of the initiative. Recognized for her activism in support of the trans and non-binary community, Izabelli represents the perfect link between representation and professionalization. “The arrival of Izabelli is a very special milestone. She has an incredible journey, full of purpose and strength. I am very proud of this partnership,” shares Vitória. The movement is more than institutional; it is political. Bringing a trans woman into this space of leadership within a certification and inclusion framework reaffirms that diversity is a strategy for the future. Vitória Guarizo  (Co-Founder and CEO) and Daniela Porto  (COO) of Selo Vitória        International Expansion: from Social Innovation to Global Impact After establishing itself in Brazil, Selo Vitória is preparing to expand its operations to Spain, marking the beginning of a global journey. With a model that combines social purpose, business structure, and impact-driven storytelling, the initiative is attracting the interest of international companies and governments that see it as an exportable case of social innovation from the Global South. Vitória Guarizo celebrates this moment with prudence and enthusiasm. “For now, I cannot reveal much about the process in Spain, it is all confidential. But I can assure you that it is happening, and soon Selo Vitória will be present worldwide. Diversity has no borders. Respect is universal.” Vitória Guarizo  (Co-Founder and CEO) Trans Talker: Dialogue, Action, and Belonging Among the initiative’s most notable actions is the Trans Talker, an event that has become a reference point for promoting open dialogues on employability, health, well-being, and trans representation. Conceived by Vitória, Fada, and Daniela, the project originated spontaneously during a conversation among the three leaders and quickly evolved into a platform for exchange and active listening. “The Trans Talker exists so that trans people no longer have to shout for basic rights. We want dialogue, not just about pain, but about potential and the future,” summarizes Vicki Demito, influencer and ambassador of the event. The next edition is scheduled for November twenty-ninth, during Transgender Awareness Month, a period in which the initiative reinforces its mission to give visibility to trans issues and honor lives lost to transphobia on Transgender Day of Remembrance, on November twentieth. Diversity as a Plan for Expansion Selo Vitória does not approach inclusion merely as an ideal, but as a concrete structure. With each new partnership, the project reinforces that representation is only transformative when accompanied by real opportunities. Daniela Porto  (COO) With leadership driven by purpose and strategy, Selo Vitória establishes itself as a platform for social impact with a global vocation, a movement that begins in Brazil but belongs to the world. “Reaching five thousand registrations means that five thousand people believed in us, and we believe in them. This is the beginning of a revolution that is changing the world’s understanding of diversity,” concludes Vitória Guarizo, with the radiance of someone leading not just a project, but a new era. Hooks Magazine Interview with Vitória Guarizo, Co-Founder and CEO of Selo Vitória Selo Vitória is experiencing a period of expansion and restructuring. How has it been to lead this new phase that combines social impact, business strategy, and international visibility? I see a lot of potential in everything that is happening. Every step, every achievement, reinforces how much the Selo Vitória project has real purpose and impact. I am very proud of everything we are building together, not just for the results, but for the transformation we are promoting. Seeing so many people connecting, believing, and participating in this movement moves me deeply. Selo Vitória was born from a dream, and today it is a reality that opens doors, creates opportunities, and inspires change. The project was created with the mission of connecting trans, travesti, and non-binary people to the job market. What have been the biggest challenges so far, and what motivates you to continue this journey? The biggest challenges, without a doubt, are the prejudices we still encounter in the market. But what motivates me to continue is precisely this: as a trans and travesti woman, I know that my very existence is already an act of resistance and transformation. The arrival of Izabelli Potter as ambassador is an important milestone. What does this partnership represent in terms of purpose and representation for the community? Izabelli’s arrival is a very special milestone. She has a beautiful trajectory with the LGBTQIA+ community, full of purpose and commitment. She is an incredible-hearted person, with admirable character and inspiring strength. I am very proud of this partnership and believe that only good things will come from it. Selo Vitória surpassed five thousand registrations and is now preparing to expand to Spain. How does this internationalization reinforce the idea that diversity can also be a force for global innovation? For now, I cannot reveal much about the process in Spain, it is all confidential. But I can assure you it is happening, and soon Selo Vitória will be worldwide. Diversity has no borders; respect is universal. One of the most inspiring initiatives of the project is Trans Talker, which fosters dialogue about employability, health, and respect for the trans community. How do you see the role of this event within Selo Vitória’s mission? Trans Talker emerged spontaneously in a conversation between me, Vitória (CEO), Fada (our CMO), and Daniela (our COO). It was supposed to be just a dialogue circle, and today we are already heading into the second edition. I am very proud to see this project growing with so much purpose and love. The team’s female and plural leadership, formed by you, Daniela Porto, and Fada, brings a powerful perspective. How does this union of viewpoints contribute to the creative and strategic positioning of the initiative? Fada is a cis woman, Daniela and I are trans women, and we all share the same feminine perspective on the world. We feel firsthand the prejudice many women face, and that is precisely why we bring this perspective with delicacy, strength, and awareness. The feminine perspective transforms, nurtures, and revolutionizes. Selo Vitória transforms visibility into structure and representation into opportunity. What is the main message you would like to leave for companies and people who want to be part of this movement? I would like companies to act with more sensitivity and offer real opportunities, not just speeches. Many still turn a blind eye, and that is precisely why Selo Vitória exists: to inspire true change and make brands see, respect, and support our cause with pride.

  • The Surreal Touch of Schiaparelli: Sarah Paulson’s Paris Premiere Look

    At the Paris premiere of her new TV series All’s Fair (directed by Ryan Murphy, Jon Robin Baitz and Joe Baken), Sarah Paulson chose an exquisite look from Schiaparelli’s Spring–Summer 2026 ready-to-wear collection, designed by Daniel Roseberry. Pascal Le Segretain/Getty Images The Look: Details that Make the Difference Draped Jacket & Oversized Pants She wore a transparent white jersey jacket, beautifully draped and secured by a single gold bijou button — a nod to subtle luxury and structural minimalism. The matching oversized pegged pants harmonised the look, offering movement and volume while preserving an elegant silhouette. Pascal Le Segretain/Getty Images Accessories of Impact Schiaparelli Spring 2026 Earrings : Illuminating salt-stone earrings that catch the light with understated luminosity. Necklace : A gold-plated brass necklace, echoing the gold button on the jacket and reinforcing a cohesive metallic theme. Clutch : A brown leather “hand-in-hand” clutch with an artful gold-metal hand jewel embracing the fingers — a playful yet sophisticated accessory that encapsulates Schiaparelli’s flair for the surreal. Schiaparelli Spring 2026 Why It Works Schiaparelli Spring 2026 This ensemble is a masterclass in how to wear modern tailoring with imaginative elegance. The transparent white jersey of the jacket broadens the definition of formalwear, turning what could be classic into something light and fluid. The oversized pegged pants ground the look — they nod to ease and contemporary shape without surrendering refinement. Meanwhile, the accessories anchor the outfit in the identity of Schiaparelli: playful symbolism (the clutch’s hand-jewel), refined materials (salt-stone, gold-plating) and a clear gold accent threading through each piece. The result: Sarah Paulson appears poised, confident, and visually aligned with a couture-inspired yet wearable aesthetic.

  • Entrepreneurship with Purpose: Larissa Mocelin Explains Why Values and Coherence Are the New Business Differentiator

    Photo by Nycolle Suabya In an increasingly competitive environment driven by immediate results, entrepreneurship with purpose has moved beyond being an inspirational concept to becoming a strategic necessity. That’s the view of Larissa Mocelin , lawyer, entrepreneur, and founder of brands such as Mocelin Advogadas , Mocelin Create , and B.right ESG Consulting , who combines faith, ethics, and branding throughout her journey. For her, true success lies in building companies with soul — not just with goals. “Entrepreneurship with purpose means being ethical and honest even when no one is watching, and even when doing the right thing might come at a cost,” says Larissa. “Entrepreneurship is a long-term journey, and shortcuts usually come with a very high price. A company goes beyond the professional — it’s a channel of culture, with the power to transform its environment and society for better or worse.” Photo by Nycolle Suabya With a message that blends practical insight and spiritual depth, Larissa argues that values and purpose must be more than words in a corporate handbook — they need to be lived in the company’s daily routine. “What’s obvious to you isn’t always obvious to someone else,” she explains. “Values can be interpreted in different ways. That’s why, when incorporated into a company, they must be communicated, taught, and reinforced in order to truly become culture. But none of that matters without coherence — example speaks much louder than any manual.” For the entrepreneur, the pursuit of purpose is a process, not an epiphany. “I don’t believe purpose is a sudden revelation. It doesn’t show up in thought, but in practice,” she says. “It reveals itself through action — when you realize that something fulfills you beyond the material. And that doesn’t depend on the profession itself, but on how you do what’s placed before you. You can find purpose even in washing dishes if you see that act as something that brings value to your family and to the whole.” Photo by Nycolle Suabya Between law, branding, and the world of social media, Larissa Mocelin  has become one of the leading voices representing female entrepreneurship with purpose — blending faith, authenticity, and conscious leadership. Her perspective on the market goes beyond profit; it seeks legacy. Photo by Nycolle Suabya “Entrepreneurship with purpose is remembering that before being companies, we are people — and it’s through them that the world truly changes.”

  • Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion

    'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Models: @elanicolz @afrontameg / Videomakers: @romulo_albuquerq @olivervideomaker_ / Hair & Beauty: @g.make.hair / Styling: @gustavolemee_ / Studio: @nasulstudio / Backstage: @gimonzaa / Partnerships: @soudealgodao @nilmesz @ablazechainmail @use.vinnici In the new Celebrity  edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins  and Afrontameg . The production is part of a project created by photographer @demmacedo , whose mission is to transform fashion and art into spaces of inclusion. Under the motto “Everyone is in fashion and art is in everyone,”  the initiative celebrates democratic beauty and diversity as essential pillars of creation. Journalist and content creator Nicolly Martins  has become one of the most authentic voices of the new digital generation. With videos filled with humor, reflections on identity, and posts that celebrate natural hair and Black pride, she has built a loyal audience — and carved out a vital space in contemporary media. “I realized the impact of my voice when I started receiving messages from people saying they felt seen and understood through my videos,” says Nicolly . “At first, I just wanted to have fun and share my thoughts, but when I understood that my experiences could create identification and open important discussions, I realized that my content could become a real movement for transformation.” Between laughter and deep reflections, Nicolly  masters the art of balancing authenticity and responsibility. “The internet is a powerful but also very sensitive space. So, I always focus on being genuine — because that’s what truly connects people. Humor is the way I found to open serious conversations in an accessible way.” With a journey defined by courage and representation, Nicolly  uses her platforms as a tool to challenge and dismantle racist stereotypes. “Influencers have a very important role in this process. It’s about showing that being who we are is already a political act. The simple act of existing, taking a stand, and inspiring other Black people is already part of the fight.” The presence of Nicolly  and AFRONTAMEG  on the cover of Hooks Magazine  goes beyond aesthetics: it is a manifesto about belonging. “Being on the cover of an international fashion magazine is more than a personal achievement. It’s about representing Black women and showing that beauty and style reside in us too,” she explains. “Being part of the ‘DESconstrução’ project reaffirms that fashion can be a space for resistance, expression, and freedom.” And alongside her sister, the meaning multiplies. “We support and push each other all the time. We grew up together, we dream together, and seeing all of this come to life is a double achievement. Our bond is strength — and it’s beautiful to show that sisterhood is also representation.” 1. You’ve built a loyal audience with your authentic and fun videos. At what point did you realize that your voice on the internet could turn into a true movement of impact? “I think I realized the impact of my voice when I started receiving messages from people saying they felt seen and welcomed by my videos. At first, I just wanted to have fun and share what I thought, but when I understood that my experiences could create identification and open important discussions, I realized that the content could become a real movement for transformation.” 2. Your videos move between humor, social debates, and reflections on identity. How do you balance authenticity and responsibility when creating content that entertains but also provokes reflection? “I always try to remember that the internet is a powerful space, but also very sensitive. So when I create, I first think about being true — because that’s what connects. At the same time, I carry the responsibility of using my space to provoke reflection without losing lightness. Humor is the way I found to open serious dialogues in an accessible manner.” 3. At different times, you have used your networks to deconstruct racist stereotypes. In your view, what is the role of a digital influencer in combating deeply rooted prejudices? “I believe that an influencer plays a very important role in deconstructing prejudices. We are there, every day, occupying spaces and showing that other narratives exist. It’s about showing that being who we are is already a political act, and that simply existing, taking a stand, and inspiring other Black people is part of the fight.” 4. Fashion and beauty have been paths of expression for many Black women. What does it mean for you to be on the cover of an international fashion magazine and take part in a project like “DESconstrução”? “Being on the cover of an international fashion magazine represents much more than a personal achievement for me. It’s about representing Black women and showing that beauty and style are in us too. Being part of ‘DESconstrução’ reaffirms that fashion can be a space for resistance, expression, and freedom.” 5. The ‘DESconstrução’ project conveys the idea that everyone is in fashion and art is in everyone. How do you see fashion as a tool for inclusion and breaking norms? “For me, fashion is a way of telling stories. When we dress, we communicate who we are, where we come from, and what we believe in. Seeing fashion as a tool for inclusion is understanding that everyone has the right to express themselves and be seen. True art is found in diversity — in the different ways of existing and showing ourselves to the world.” 6. Being alongside your sister AFRONTAMEG on this very special cover certainly brings even greater meaning. How does your relationship influence your trajectory, and how do you strengthen each other in the world of media and fashion? “Being alongside my sister on this cover is incredibly symbolic. We support, inspire, and push each other all the time. We grew up together, we dream together, and seeing all of this materialize is a double achievement. Our union is strength — and it’s beautiful to show that sisterhood is also representativeness.” 7. If you could leave a message for young content creators who, like you, want to occupy prominent spaces in the media, what would be the most important advice? “The advice I would give is: don’t wait for anyone’s permission to occupy your space. Stay true to your essence, even when they try to mold you. Social media values what is real, so trust your voice. If it’s genuine, it will reach someone — and that’s how movements begin.”

  • Victor Sally: The Composer Behind the Sound of Modern Brazilian Television

    Photo Disclosure Press LOS ANGELES, OCTOBER 2025 –  Victor Sally, the Brazilian composer whose work has become integral to the country’s audiovisual landscape, is expanding his reach with a distinct blend of cinematic scoring and local rhythm. With a catalog featured in over 300 TV programs across Brazil’s largest networks, Sally is a key architect of contemporary broadcast sound, bringing a powerful instinct for storytelling through melody to millions of daily viewers. Sally’s compositions span nearly every genre and audience segment, including major channels and programs such as TV Globo (Big Brother Brasil, Fantástico, Globo Esporte), Canal UOL (opening, closing, and background tracks for all programs, including Acessíveis UOL, Otalab, and Zeca pelo Brasil), Jovem Pan News, Canal OFF, and BM&C News. Photo Disclosure Press “I’ve always believed that a theme song should tell a story before the first image appears,” says Sally, a principle guiding his work, whether creating a one-minute opening sequence or a full documentary score. His ability to build complex soundtracks under tight broadcast schedules, coupled with a cinematic sensibility, distinguishes his work in television. A Creative and Global Force: Sally Music and Recent Projects Photo Disclosure Press Through his company, Sally Music, the composer has cultivated a collaborative space for broadcasters and streamers, having produced over 1,500 original scores and songs in just five years. This prolific output highlights his creative role and artistic reach. “His musical culture, intelligence, and a tireless desire to produce at a surprising speed make the musical work inspiring and full of possibilities. I am sure that we will continue together, realizing great projects that will resonate and impact the public in unforgettable ways [...] It is thrilling to see how Victor's music finds such diverse paths, from Hollywood cinema to clients like TV Globo, Canal Off, Jovem Pan, Zoomoo Kids, WhE Play, and Canal UOL," comments Teresa Lampreia, CEO & Founder of WhE Play. Among Sally’s recent credits are big productions from Canal OFF and Globoplay, such as “Janaínas: Deusas do Mar” , which was nominated for the New York Film Festival. It tells the story of women fighting for recognition inside and outside the water, sharing tales of struggle, overcoming challenges, and empowerment in a sport that is predominantly masculine and white. Another remarkable work of Sally’s career is “Bono: O Cão Surfista” , from Canal OFF (Brazil) launched in 2018. The film features an original theme song and chronicles the journey of Bono, a Labrador who surfs with his owner, Ivan Moreira, as they pursue new challenges and records. Photo Disclosure Press The composer is also present in children’s shows world with educational and entertaining content for Canal DUMDUM. The songs written for the shows Gato Galáctico, Patati Patatá,  Mundo de Kaboo, and Jelly Jam are designed to captivate audiences of 0 to 8 years old. Crossing Borders with Hollywood Photo Disclosure Press After establishing his career in Brazil and Latin America, Sally is now closing strategic collaborations worldwide. His compositions had been acquired by INDART Music, one of the leading providers of scores and soundtracks to the US audiovisual industry, which works with major brands such as Toyota, Marvel Studios, McDonald’s, IHOP, and Wells Fargo.  Victor Sally continues to grow in his music career. In 2024, he launched his pop album, Hollywood (available on  Spotify ). The album represents a significant milestone in his artistic journey, reflecting his bold presence in the entertainment industry. The project, produced in part by four-time Latin Grammy nominee Gabriel Fernandes and co-produced by Sally, captures the vibrant essence of the show business capital, blending pop, synth-pop, and pop-rock. As Victor Sally’s melodies continue to open and close some of Brazil's most-watched programs, his journey reinforces a simple truth: in modern media, the ability to make sound feel like a story remains paramount. To follow Sally’s work, visit his  Instagram  and  website .

  • From Cleaner to Digital Phenomenon: Lucas o Faxineiro Wins Audiences with Humor, Authenticity, and Representation

    A content creator based in Miami turns the daily life of a Brazilian immigrant into social media success and a voice for thousands living abroad Photo Disclosure Press From holding a vacuum to garnering millions of views, Lucas Galhano, known on social media as “Lucas the Cleaner,” is now one of the most charismatic and authentic content creators within the Brazilian community in the United States. Born in São Paulo and living in Miami for over five years—totaling thirteen years in the country—he has transformed the daily life of an immigrant janitor into a showcase of humor, empathy, and relatability that has captivated followers both in Brazil and abroad. With videos full of spontaneity, sarcasm, and joy, Lucas shares the everyday routine of an ordinary worker in the United States, breaking stereotypes and giving visibility to thousands of Brazilians living abroad. “I’ve always advocated for the cause of Brazilian immigrants in the U.S. I decided to make videos showing and representing this universe, giving a voice to those who often live in the shadows. I do this with a lot of humor and sarcasm because I believe joy is also a form of resistance,” says the influencer. Photo Disclosure Press A digital content creator since 2021, Lucas blends comedy, entrepreneurship, lifestyle, travel, and relationships in his content, always with the lightness of someone who has learned to laugh at their own challenges. His real life—as a janitor, husband, and immigrant—provides the perfect backdrop for authentic stories in which audiences see themselves reflected. His relationship with his wife, Carolina Rubião, is also a highlight in his videos. With “Brazilian blood but American upbringing,” as he describes it, the contrast between them produces hilarious and genuine moments about daily life, cultural differences, and love across worlds. “Carol is completely different from me. And that’s exactly what drives our followers crazy. Our day-to-day, shown in our stories, is real. And I believe that’s what connects people to our story,” Lucas explains. Photo Disclosure Press More than just a funny character, Lucas o Faxineiro represents pride, resilience, and authenticity. His message goes beyond jokes: it’s about dignity in work, faith in the journey, and the certainty that no profession defines a person’s worth. Today, he is a role model among Brazilians living abroad, creating content that combines humor and purpose while reshaping perceptions of those who left the country in search of new opportunities. “Even though I’m a janitor in real life, a profession looked down upon by many, I live with joy. I grew on social media because I show who I am—unfiltered, unashamed, and proud of what I’ve built,” Lucas concludes. Photo Disclosure Press Photo Disclosure Press

  • Charles Hermann presents Victoria Alta Costura's first international collection in Milan

    The presentation marked the brand's international launch with a collection inspired by sustainability and conscious luxury Photo: Daniela Vilas Boas Victoria Alta Costura’s international debut, under the creative direction of Charles Hermann, took place in Milan last Saturday (10/10) and marked the beginning of a new chapter for the Brazilian brand. The collection, which symbolizes the maison’s official launch abroad, showcased a sophisticated approach to sustainability and the art of upcycling, focusing on the patchwork technique—a symbol of reconstruction, memory, and purpose. “In this collection, which marks our official international launch, we are extensively showcasing the patchwork technique,” explains Hermann. “Patchwork, which involves reusing materials, allows us to give new life to fabrics used throughout the year, transforming what would otherwise be discarded into something valuable. By repurposing these materials, we avoid unnecessary waste and contribute to environmental preservation. In this way, we create patchwork dresses that not only have aesthetically pleasing designs but also reflect our commitment to sustainability.” Photo: Daniela Vilas Boas With a palette that moves between blue, green, and red, the collection also unfolds into shades of pink, black, white, off-white, and subtle variations of purple and butter yellow. Lightness is the guiding principle—the chosen fabrics prioritize comfort and practicality, resulting in dresses perfect for festive events, yet equally versatile for travel. Photo: Daniela Vilas Boas Taffeta takes center stage, engaging in a contemporary dialogue with international runways. “We’ve noticed this fabric prominently featured in Dior, Chanel, and Balenciaga shows,” the designer comments. “The collection reflects current runway trends, even without prior analysis or in-depth knowledge of them. This convergence is extremely rewarding, as it demonstrates the validation of our work and its natural alignment with the references we admire.” Photo: Daniela Vilas Boas Victoria Alta Costura has been taking international strides for some time. The brand already has an established clientele in Dubai, South Africa, Switzerland, France, and the United States, in addition to having designed creations that have graced iconic red carpets such as the Venice Film Festival, Cannes Film Festival, amfAR, and other major international events. In Brazil, the maison also stands out for dressing prominent figures from the artistic and social scenes, reaffirming its position among the leading references in contemporary national luxury. Photo: Daniela Vilas Boas

  • Daniel Dourado joins the ranking of the most productive real estate agents in the United States in 2024

    With over $14 million in recorded sales this year and 23 closed transactions, Dourado has reached the top 1% of real estate agents nationwide in sales volume Photo: Marco Lamoglie Daniel Dourado , a licensed real estate agent in Florida, has been ranked among the most productive real estate agents in the United States in 2024, according to RealTrends Verified — one of the industry’s most respected platforms. With over $14 million in recorded sales this year and 23 closed transactions, Dourado has reached the top 1% of agents nationwide in sales volume. The data is audited annually by RealTrends , which evaluates millions of licensed real estate professionals across the country. Photo: Marco Lamoglie Unlike many professionals who work in teams and share sales, Dourado operates completely independently. Each transaction is a direct result of his individual work. “This achievement represents much more than numbers. It reflects my clients’ trust and the commitment to building an ethical and consistent career in the United States, focused mainly on Brazilians who want to invest or live in Orlando,” says the agent. Currently, Dourado is part of Premier Sotheby’s International Realty, a global network specializing in high-end properties. He assists Brazilian clients interested in acquiring vacation homes, luxury real estate, or strategic investments in Florida—particularly in the Orlando area. He also supports families relocating to the United States and entrepreneurs seeking asset protection through the American real estate market. Photo: Marco Lamoglie RealTrends is nationally recognized for publishing annual rankings of the most productive professionals in the industry, based on audited data. In 2024, Dourado ranked 13,937th in sales volume—a remarkable achievement among more than 1.6 million licensed agents in the country. “I am proof that with dedication, discipline, and a focus on results, a Brazilian can compete on equal footing with the best professionals in the world, even in a demanding market like the U.S.,” he concludes. Daniel Dourado Entrepreneur, investor, and real estate agent in Central Florida Website: https://danieldourado.us/

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