Photos Disclosure Press Digital influencer and health and fitness specialist Cau Saad represented Brazil in a special immersion promoted by automaker BYD in China. The initiative was part of the brand’s global movement, which has been strengthening its market presence and expanding initiatives focused on electric mobility, technology, and sustainability. Prior to the trip, Cau had already taken part in BYD activations in Italy and Brazil this year, further strengthening her relationship with the automaker and aligning her image with values such as environmental awareness, quality of life, and a sustainable future. “It was exciting to represent Brazil in this BYD immersion in China. I believe that mobility, health, and environmental awareness go hand in hand. My mission has always been to promote well-being and quality of life, and I felt honored to bring this message into the world of electric mobility and sustainability as well,” said Cau Saad. During the immersion, Cau visited BYD’s global headquarters, attended presentations on innovation and technological development, tested electric vehicles, and took part in discussions about the future of sustainable mobility worldwide. With a strong digital presence and an audience that values health, an active lifestyle, and socio-environmental responsibility, Cau Saad reinforces BYD’s role in bringing electric mobility closer to real people and inspiring more conscious and sustainable choices.

Photo Courtesy Netflix Set to premiere on December 18, 2025, the highly anticipated fifth season of Emily in Paris marks a stylish turning point for the series. While Paris remains part of Emily Cooper’s world, the spotlight now shifts to Italy, with Rome emerging as the new fashion and emotional epicenter. The change of scenery signals more than a narrative twist — it represents a maturation of style, identity, and storytelling. A New Fashion Chapter Begins in Italy Photo Courtesy Netflix Known for its playful Parisian maximalism, Emily in Paris now embraces a more cinematic and sensual aesthetic inspired by Italian fashion and culture. The new season draws from the elegance of classic Italian cinema, blending timeless silhouettes with modern styling. Expect richer color palettes, refined tailoring, silk scarves, structured coats, and accessories that feel intentional rather than impulsive. Italy brings a different rhythm to Emily’s wardrobe — one that values craftsmanship, confidence, and effortless glamour. The streets of Rome become a living runway, where historical architecture meets contemporary luxury, reinforcing fashion as both art and lifestyle. Emily’s Evolution: Style with Substance Photo Courtesy Netflix As Emily navigates new professional and personal challenges abroad, her fashion choices reflect growth and self-awareness. The bold experimentation of previous seasons gives way to a more assured, grounded approach to style — still expressive, but now deeply connected to place and emotion. Speaking about this transformation, Lily Collins, who stars as Emily Cooper: “She’s bolder, braver, stronger, and more adventurous — figuring out her life, love, and work in a new city and a new country.” According to Collins, this season allows Emily to fully immerse herself in the culture around her, rather than simply observing it. Fashion becomes an extension of that immersion — less about standing out and more about belonging. Italian Influence on the Wardrobe Photo Courtesy Netflix Season 5 highlights the influence of iconic Italian fashion houses and heritage craftsmanship. The styling pays homage to legendary Italian muses while remaining firmly contemporary. The looks are designed to move with the city — chic flats for cobblestone streets, elegant tailoring for professional settings, and statement pieces that capture the romance of Roman nights. This wardrobe shift also mirrors Emily’s internal journey. As Lily Collins explained in interviews, Emily is no longer just experimenting with fashion — she is living in it, allowing clothing to reflect her confidence, emotional depth, and evolving priorities. More Than a Setting: Italy as a Mood Rome is not merely a backdrop; it becomes a character in its own right. The season leans into the philosophy of la dolce vita — slowing down, savoring moments, and embracing beauty in everyday life. This atmosphere influences everything from the narrative pace to the styling choices, offering viewers a more intimate, luxurious viewing experience. “This season is about presence — being where you are, emotionally and creatively,” Collins hinted, reinforcing the idea that Emily’s journey is now as much internal as it is geographical. A Fashion-Forward Future With its Italian focus, Emily in Paris Season 5 promises a refined yet passionate chapter — where romance, ambition, and fashion intersect under the Roman sun. As the series continues to influence global style conversations, this new era positions Emily not just as a fashion risk-taker, but as a woman who understands the power of elegance, culture, and authenticity.

'CHRISTMAS' EDITION COVER - GLOBAL ISSUE Photos: @hallysonbysmarck / Curation: @reinalldodecarvalho / Decoration: @on.decor.oficial / Table Styling: @suamesasuasvontades / Artist’s Publicist: @kaiocezzar_ / Designer Cover and Editor-In-Chief: @directorhooks In this special Christmas edition, Hooks Magazine opens the doors to Juju Salimeni’s home to reveal not only her stunning décor, but also the essence of a celebration that, for her, goes far beyond the sparkle of lights. Photographed in front of her impressive tree in the living room, Juju invites us into a Christmas that is at once aesthetic, emotional, and deeply human. The mansion located in Alphaville, Barueri (Brazil) — now the setting of our editorial — is fully prepared to welcome the presenter and entrepreneur’s family. And, as Juju makes a point of emphasizing, decorating the house is only the surface of something much deeper: “I hope for a Christmas filled with love, joy, and unity. Many times, we forget the true essence of Christmas. The date is about sharing love and reflecting on what you can do differently to make someone else’s life better — and your own as well.” At a time when the world seeks to rediscover meaning and reconnection, Juju offers a powerful reminder: Christmas is made of gestures, generosity, and the small lights we ignite within ourselves. “It’s also a time to spread positive words, to forgive, and to be supportive. I wish everyone an unforgettable Christmas,” she adds. And just as unforgettable is the décor created exclusively for her by renowned designer Reinaldo de Carvalho . The chosen theme — Butterfly Garden   — seems to perfectly reflect the presenter’s current moment: transformation, delicacy, and rebirth. The tree, standing over three meters tall, is the showpiece of the room. It features around 250 ornaments in varying sizes and shades, branches and details in a pink palette, warm white LED lights, and touches that make the eye wander through every centimeter. The standout elements are a pink bear and the butterflies resting among the branches, as if they were messengers of a new cycle. The composition extends throughout the home: sophisticated arrangements on the coffee table, an impressive wreath, and lights adorning the façade, creating a warm and magical atmosphere from the very first step inside. Juju welcomes Christmas with intention, beauty, and purpose — exactly how she approaches every phase of her life. By posing for Hooks Magazine in front of the tree that symbolizes her story, her affections, and her hopes for the future, she becomes the perfect reflection of what we aim to celebrate in this edition: moments that illuminate, people who inspire, and stories that transform.

'MUSIC' COVER EDITION - DECEMBER 2025 ISSUE Photographer Indi Nunez / Sylist: vescah / Hair stylist: Kakau There are artists who create music — and there are those who create movement. BEKA, DJ and music producer, belongs to the second group. Throughout her journey, she has transformed Afro House into a bridge, a ritual, and a return to origins. That’s why she now becomes the face of the MUSIC edition of Hooks Magazine: a symbol of a generation that honors its roots while projecting the future with sophistication, spirituality, and cultural power. Right at the beginning of the interview, BEKA made clear that her path has never been just about beats, but about belonging. “I’ve always felt deeply connected to the South African scene because of the spiritual and ancestral strength of the sound,” she said. This connection wasn’t planned — it blossomed naturally, as if the music recognized in her a guardian of its origin. From her collaborations with Lizwi, Soul Madondo, Natasha MD, and DJ/producer Charley Dixon to her recent encounter with the collective African Movers, everything emerges from genuine exchanges that cross borders, geographies, and rhythms. BEKA sees each partnership as a creative sanctuary where different ancestralities coexist. “These projects are built with a lot of listening and respect,” she says. “The sound is born from the encounter, never from overlap.” Her approach serves as a reminder that collaboration, when done consciously, is also a political act: preserving identities while creating something new. Her creative process goes far beyond the mixing desk. Before any beat exists, there is conversation, spiritual exchange, and an alignment of intentions. From this deep dive emerge tracks that work on the dance floor — but also within each listener. “We talk about life, spirituality, ancestry, and intentions. Only then does the music take shape,” she explains. And when the process involves a collective energy as vibrant as that of the African Movers, the creation gains an extra layer of strength and meaning. It’s no exaggeration to say that BEKA has become an essential link between the global expansion of Afro House and its African roots. She understands that the genre only grows authentically when its origin is respected. “Working with South African artists and collectives is about recognizing where it all began and building the future with cultural responsibility.” In times of appropriation and aesthetic dilution, her stance becomes almost revolutionary. And what comes next? BEKA isn’t slowing down. She is preparing new releases, new collaborations, and live experiences that promise to expand her sonic narrative even further — a narrative that is ancestral, contemporary, and deeply connected to the land that inspired it all. Her mission is clear: to amplify voices, stories, and rhythms that carry truth. Check out the exclusive interview: 1. How did your connection with South African artists begin? This connection was born very organically. I’ve always felt deeply linked to the South African scene because of the spiritual and ancestral strength of the sound. The collaborations with Lizwi, Soul Madondo, Natasha MD, DJ and producer Charley Dixon, and now also with the collective African Movers, came from this mutual recognition and a genuine artistic exchange that crosses borders. 2. How do you balance collaboration and cultural respect in these projects? These projects are built with a lot of listening and respect. Each artist and collective brings their identity, their story, and their energy. My role is to create a space where all these forces can coexist. With Lizwi, Soul Madondo, Natasha MD, Charley Dixon, and the African Movers, the sound is born from the encounter — never from overlap. 3. What is the creative process like in these international collaborations? The process begins long before the studio. We talk about life, spirituality, ancestry, and intentions. Only then does the music take shape. Working with artists and collectives like the African Movers expands this exchange even more, because there is a very strong collective energy that guides the creation. 4. What message do these releases carry? These tracks speak about healing, belonging, and collective strength. We want the music to work both on the dance floor and internally. Each collaboration carries a truth — whether in the voice, the rhythm, or the shared energy. 5. How do these partnerships influence the global Afro House scene? These collaborations reinforce the importance of keeping the roots of Afro House alive as it grows globally. Working with South African artists and collectives, such as the African Movers, is about recognizing where it all began and building the future with cultural responsibility. 6. What’s coming next? More releases with artists and collectives, new collaborative projects, and live experiences. My focus is to deepen these connections and take this sonic narrative — powerful, ancestral, and contemporary — to new stages and audiences around the world.

'HEALTH' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Beauty: @g.make.hair / Video: @olivervideomaker_ / Styling: @callmebylacerda / Studio: @openestudio There are doctors who operate on bodies. There are doctors who transform lives. And then there are doctors like Dr. Denise Torejane, who does both with the same precision she uses to choose her surgical techniques and shape her gestures. Between scalpels, the cool lights of the operating room, and meticulous medical records, she has built something rare: a universe where science, compassion, and aesthetics walk side by side. Founder of DT Plastic Surgery, a specialist in body contouring and a member of the Brazilian Society of Plastic Surgery since 2010, Denise has turned technique and sensitivity into two forces that don’t cancel each other out, but instead strengthen one another. Her approach is rigorous, detailed, evidence-based, yet warm and human. It’s no coincidence that many patients call her a fairy godmother—not for the fantasy of the impossible, but for her real ability to restore self-esteem with safety, delicacy, and truth. In a sector that registered more than two million procedures in Brazil, according to ISAPS, Denise could have chosen the path of automation. Instead, she did the opposite. DT Plastic Surgery operates as a full-care ecosystem: bioimpedance, thermography, preparation technologies, laser treatments, advanced physiotherapy, a nutritionist, and specialized nurses who monitor every stage individually. The strategy is not a trend. It’s a philosophy. “Safety, performance, and compassionate care are part of everything we offer,” she explains. “A patient doesn’t receive just a surgery. She receives structure, guidance, and presence.” The model includes the “360 Post-Operative Care”  seal, which follows the patient from the moment she leaves the operating room until she fully returns to her daily routine. It is functional medicine applied to plastic surgery. It is technology placed in service of a faster, more comfortable, more human recovery. Although she has always been dedicated and meticulous, Denise says that motherhood reshaped her perspective. “I walk into the operating room with the same knowledge as always, but with a new kind of baggage,” she says. “Motherhood taught me that every patient arrives with a story, a fear, a dream.” This understanding is what gives structure to her method. It sustains a consultation rhythm that listens more than it dictates, that welcomes more than it imposes, that recognizes that self-esteem is an emotional construction before it is an aesthetic one. Among the most sought-after procedures is the Mommy Makeover, not only for its promise to redefine contours, but for returning something deeper: the feeling of belonging to one’s own body. “After motherhood, many women experience significant changes, discomfort, and a drop in self-esteem,” Denise explains. With advanced protocols, safe surgical combinations, and supportive technologies, the Mommy Makeover restores naturality to the abdomen, elegance to the breasts, and definition to the silhouette. For many women, it becomes the starting point of a new chapter. By caring for women who want to feel better in their own bodies, Denise also experiences firsthand the importance of aesthetics as a symbol of self-respect. She enjoys fashion. She enjoys dressing well. She values the silent communication that a thoughtful choice conveys. To her, getting dressed is self-care. It is message. It is posture. And perhaps that is why her clinic carries an aesthetic as refined as her medical practice. Because form also communicates. And Denise understands this deeply – not as vanity, but as intention. There is something poetic about the fact that she is called a fairy godmother. The title comes from the perception many patients have when experiencing her care. She doesn’t deliver only results. She delivers safety. She delivers truth. She delivers presence. Technique and warmth together, as she says, are the key to restoring self-esteem with security. The philosophy of DT Plastic Surgery doesn’t end with the result. Surgery is the beginning, not the end. The body requires maintenance, attention, and respect. Often, it needs reconnection. And that is what Denise offers: a doorway into a new chapter in a woman’s life. After exploring her story and professional philosophy, we invited Dr. Denise to share, with authenticity and depth, the behind-the-scenes of the woman and the surgeon behind DT Plastic Surgery. Medicine has always been part of your journey. At what moment did you realize that plastic surgery would be your way of transforming lives? Since childhood, I felt an early calling toward medicine. I entered medical school very young, at 17, and immediately became captivated by the possibility of intervening and helping people find new paths, whether through health or through guidance. The world of plastic surgery drew my attention because of its global view of the individual, the analysis of tridimensionality and proportionality. As I listened to each life story, I realized that true transformation happened from the inside out. There was a blooming of self-esteem and self-confidence that made the aesthetic results even more beautiful. You are known for your technical precision and attention to detail. How do these qualities shape your surgical style and the results you deliver? Details have always guided my choices. From the elegant shading in a work of art to the complex melody of classical music. I transfer this same sensitivity to the unique methodology I apply in my surgeries, always focused on harmony and natural results. Motherhood is a transformative experience, and it was no different for you. In what ways did it redefine your sensitivity and your perspective on patient care? Motherhood opened the door to a more empathetic understanding of the transformations pregnancy brings and of the level of support each patient deserves. It brought lightness, understanding and a more attentive care toward the pains and stories of every woman. Today your clinic adopts an advanced surgical planning model. What does it mean, in practice, to offer an integrated journey before, during and after surgery? Undergoing surgery requires planning, and we bring that concept into the clinic and into the mindset of our patients. There are many stories of resilience. Women who placed self-care in the background, prioritizing family and career. The first step is understanding that a multidisciplinary team is prioritizing your health. Nutrition, nursing and physiotherapy work within protocols designed with me to ensure safety and consistent results. DT Plastic Surgery brings together a multidisciplinary team. Why is this approach so important for patient safety and experience? The health of each patient is our absolute priority. We implement supplementation and treatments that enhance metabolic performance. With parameters based on functional plastic surgery, the body responds more smoothly to procedures, providing greater safety and overall well-being. You use technologies such as bioimpedance, thermography and laser to personalize treatments. How does technology enhance — rather than replace — the human touch? "Know all the theories and master all the techniques, but when touching a human soul, be just another human soul," as Carl Jung says. This quote guides my approach with patients. The human gaze will always be irreplaceable. Technology amplifies that gaze, serving as a valuable tool that allows for deeper personalization and precision in every treatment. The 360-degree care offered at your clinic has gained recognition for its innovative postoperative support structure. What impact does this methodology have on recovery? Each patient carries insecurities and stories of resilience. That is why the program is designed so that every woman feels unique and truly supported. With a coordinated and specialized team, the postoperative experience becomes lighter, safer and more comforting. The Mommy Makeover has become increasingly sought after. What do you observe emotionally and physically in the women who pursue this procedure after motherhood? Motherhood is wonderful, but it can leave physical and emotional marks. Many mothers look for a safe solution to reclaim their self-esteem. We use a secure methodology to combine procedures and deliver consistent results with real, meaningful changes. Feeling confident in front of the mirror is one of the most powerful sensations they report. Patients from other countries also seek your clinic. How do you adapt your protocols to ensure an efficient and safe recovery for those who have limited time in Brazil? With the growing number of patients living abroad, we created protocols focused specifically on recovery. We personalize everything according to the patient’s length of stay in Brazil and adjust advanced physiotherapy, functional nutrition and intensive nursing care accordingly. In addition, we provide ongoing follow-up and direct access to the team even from a distance, ensuring safety and peace of mind. Many patients have started calling you a fairy godmother. What does this nickname represent to you and to the way you approach care at DT Plastic Surgery? I believe it is a loving way of expressing gratitude for having experienced a true transformation. It represents the recognition that each woman was able to reconnect with her essence. What has been the most defining moment of your career — the one that reaffirmed that you were exactly where you were meant to be? Receiving daughters, friends or relatives of former patients is the greatest vote of confidence I could ever receive. It shows that my work was built on solid foundations and that it truly touched lives. Knowing that women trust their loved ones to my care reaffirms that I am on the right path. Fashion resonates with body, identity and self-esteem. How does your eye for aesthetics and proportion align with your personal interest in fashion and influence the way you guide your patients? Fashion is a form of expression and perception. I believe true beauty transcends trends. The beautiful will always be timeless. This is the principle that guides every contour I design for my patients — always focusing on elegance and naturalness. And last, but definitely not least: if you could “shout” one message to the world, what would it be? When you put yourself first, you’re telling the universe that you deserve the very best it can offer.

Photo Disclosure Press Richard Harary is one of those entrepreneurs who proves, in practice, how vision, purpose and courage can turn dreams into reality, even in a market as competitive as the United States. Long before becoming a reference in the American baby retail industry, Richard carried within him the motivation that would shape his entire future: offering families, especially mothers, a welcoming, complete and unforgettable experience. When his daughter was about to be born, he identified a clear gap. Families – especially Brazilians – struggled to assemble a baby layette with qualified guidance, real product variety and a humanized service capable of understanding their needs and anxieties. From this sensitivity and sharp eye for opportunity, MacroBaby was born, today recognized as the largest physical store specializing in baby products in the United States. Photo Disclosure Press Located in Orlando, MacroBaby quickly became what many lovingly call a “theme park for moms.” Richard’s intention was never just to sell products, but to create an environment capable of turning the baby-layette process into a complete experience. The store offers specialized consultants, product testers, a doll maternity ward, ultrasound sessions, personalized items, and several services that make every visit unique. With visionary leadership and meticulous attention to detail, Richard Harary built a brand that has won over both the American public and the thousands of Brazilian families who travel to Florida every year. Today, MacroBaby is an international reference, offering everything from basic essentials like diapers to state-of-the-art strollers, with service in Portuguese, English and Spanish — always with the commitment to helping parents begin the journey of motherhood and fatherhood with confidence, care and the best possible structure. Richard’s trajectory is, above all, the story of a successful Brazilian entrepreneur who not only conquered the United States but also created an innovative concept that impacts families around the world.

The Versevoid was born in 2017 as a thrift shop created by Bruna Soares, driven by her passion for sustainable fashion and vintage aesthetics. The unique pieces drew attention, but their singularity made repeat purchases impossible. When Bruna and Vitor Amaral began producing T-shirts, they realized there was something bigger than extra income. A loyal community emerged, one that instantly recognized the Versevoid style and turned Bruna into the versedona  of social media. Photo: Marcelo Camacho The brand has always been guided by music, cinema, and emotional memory. This combination became the DNA of its prints: a universe that feels like an indie film with your favorite song playing in the background. The tour T-shirts strengthened this emotional connection even more. They’re highly anticipated releases, worn during meaningful moments and kept as cherished memories. The handcrafted silkscreen process is one of the pillars of the brand. Each piece is manually produced to ensure quality and durability, and customers can even customize colors to make the product feel even more personal. The Versevoid aesthetic is instantly recognizable for its vintage lines, inspired by old posters, zines from the eighties, nineties, and early 2000s, and nostalgic color palettes. Nothing is exaggerated; everything is designed exclusively for the fabric. Photo: Marcelo Camacho As the brand grew, the catalog expanded to include original silhouettes, tote bags, hoodies, and accessories. The couple’s personal references continue to fuel their creativity — songs, films, and more than a hundred concerts that shaped their lives and eventually become prints the audience embraces as authentic fan merch. The relationship with customers is an essential part of the brand. The constant exchange of references works as a living research process and a direct source of inspiration for new collections and projects. Looking ahead, Versevoid plans to expand this universe with editorials, zines, themed capsules, and more original products. Photo: Bruna Therolly The brand that began as a thrift shop is now establishing itself as a true creative community. For many, Versevoid is more than a store. It feels like that friend who shares music, films, and prints that carry stories. Read the interview with the founder below: Versevoid started as a thrift shop and evolved into a brand with its own aesthetic. At what point did you realize there was something bigger happening — something that could go beyond the idea of extra income? With the thrift pieces, we noticed that our curation and aesthetic resonated with people, but since each item was one-of-a-kind, there was no possibility for repeat purchases. Many customers felt frustrated when they couldn’t buy a piece they loved. When we introduced the T-shirts, we not only attracted a larger audience but also built a community and fostered loyalty. Photo: Marcelo Camacho Music, cinema, and emotional memory are clear pillars of the brand’s identity. How do these elements actually transform, in practice, into prints and products with such strong personality? For a long time, our main source of inspiration was “If I like it, they (the customers) will like it too” — and it worked. Today, the reverse also happens: “If they like it, we’re going to like it too.” So everything we create is simply a translation of what is already part of our personal taste, adapted into our aesthetic. Photo: Bruna Therolly Manual screen printing is a key differentiator for Versevoid. Why preserve such an artisanal process in a market that’s increasingly moving toward fast, industrial production? Because our prints carry so much emotional memory and identity, it’s essential that their quality be the best possible. Screen printing is the highest-quality method on the market. It can be fully artisanal for small-scale production like ours, but major brands also use it with automated machines. The main advantage is durability — screen printing lasts forever, unlike newer methods whose quality depends on how many washes the piece can withstand. We want our products to truly have a long life. Photo: Bruna Therolly Customers often recognize a “Versevoid style” right away. What do you think defines that aesthetic, and how has it evolved since the brand’s early days? Since vintage heavily influences our work, the years I spent thrifting and curating secondhand pieces shaped my entire aesthetic sense. I believe the Versevoid style comes mainly from a pre–full internet era. I always design thinking of one medium only: fabric. Our references draw from old posters — many of them also created through screen printing — and from zines made in the 80s, 90s and 2000s. Our color palettes aren’t minimalistic, but they never rely on exaggerated proportions or loud tones either. I like to say that nostalgia is my business, because I discovered that many people feel the same way I do, haha. So everything we create will always carry a vintage, retro touch. Photo: Marcelo Camacho The tour tees have become highly anticipated items among your customers. How do you view this emotional connection people have with the pieces, and how does it influence the creation of new products? We think it’s incredible that people wait for our releases to wear them on special occasions and then keep them with so much affection. Because of that, we do our best to translate the artist’s or band’s aesthetic along with the tour information — just like the old tour shirts that were often sold by the artists themselves and have now become true relics in the vintage market. Photo: Ivan Flopes Today, Versevoid is seen almost like a friend who introduces people to new references, music, and films. How do you cultivate this closeness with your audience, and what impact does this creative exchange have on the brand’s future? It works like a cycle of mutual inspiration. I love noticing how our customers keep us current and relevant. We can identify rising interest in certain themes through them — they’re practically our live research base and our Coolhunting source. In the same way, many tell us they discovered certain artists because of us. For the future of the brand, this exchange will continue to shape everything: more artist collaborations, more products under our own label, and projects that expand the Versevoid world — editorials, zines, themed capsules, and pieces that directly translate what we observe in this ongoing conversation with our community. Photo: Ivan Flopes Photo: Marcelo Camacho

'BUSINESS' EDITION COVER - DECEMBER 2025 ISSUE Photos: @tristhar.produções In the BUSINESS edition of Hooks Magazine, we feature Eloaynne Santos, the entrepreneur behind ATOS, a beauty center located in Cuiabá, in central-western Brazil, that has been gaining attention for the way it integrates aesthetics, wellness, and sensory experience in a single environment. The structure she developed helps illustrate a global trend: consumers seeking beauty services that deliver not only technical results, but also an atmosphere rooted in warmth, identity, and purpose. Eloaynne’s path did not begin with the business itself, but with her personal experiences surrounding self-care, spirituality, emotional rebuilding, and motherhood. This combination became the conceptual foundation of ATOS. According to her, the initial goal was not to create yet another beauty salon, but to build a space where different dimensions of women’s lives could be acknowledged and treated with equal importance. The name she chose reinforces this intention, referring to actions that mark transformation and the beginning of new cycles. The space’s design draws inspiration from contemporary Mediterranean aesthetics, featuring a neutral palette, soft lighting, and organic forms. Beyond its visual appeal, this environment operates as an extension of the brand’s purpose: to provide a slower, more sensorial, and introspective experience. The intention is for clients to find a pause from urban routine, with service that feels less mechanical and more grounded in attentive listening and personalized guidance. One of the elements that sets ATOS apart is the wide range of services gathered in a single location. Hair, facial aesthetics, spa treatments, makeup, podiatry, and retail all make up an ecosystem designed to operate in an integrated way. While multifunctional setups are not new in the global beauty market, Eloaynne structured each area to operate with its own identity while maintaining visual and conceptual cohesion. From a management perspective, this allows the business to expand revenue, optimize client flow, and strengthen the brand as a comprehensive destination within its category. Another aspect that reinforces the space’s concept is Pequenos Atos , a children’s area created from the entrepreneur’s own experience as a mother. The space includes a dedicated monitor, individual identification for each child, and an alert system for the parent or guardian, allowing women with young children to access services without constant interruptions. For many, this addresses a recurring challenge in the beauty sector: balancing self-care with motherhood. For an international audience, this structure highlights a growing movement within the global beauty and wellness industry, which increasingly seeks more inclusive and accessible service models. When discussing the creation of ATOS, Eloaynne describes the project as a way to reconnect women with a broader perception of beauty, incorporating elements of emotional health, spirituality, and everyday practicality. Although her approach carries a strong personal dimension, the outcome aligns with contemporary conversations on wellness, the service economy, and the role of experience design in client loyalty. Eloaynne’s presence in the BUSINESS edition serves as a case study of how a new generation of female entrepreneurs is reshaping the beauty sector in emerging markets. Instead of focusing exclusively on expansion or luxury, her strategy is rooted in purpose, sensoriality, user-experience–driven management, and a clear understanding of the real needs of the audience she serves. Beyond its local impact, ATOS aligns with a global shift: the understanding that beauty spaces can operate as hubs of holistic care, combining technical expertise, environment, identity, and functionality. Read our exclusive interview with Eloaynne Santos: What motivated you to create ATOS, and where did the inspiration for this concept of complete, sensorial beauty in Cuiabá come from? “The creation of ATOS was born from a deep desire to offer more than beauty services. I wanted to deliver experience, purpose, and presence. I have always believed that true beauty is an encounter between the external and the internal — between care, identity, and rediscovery. And that understanding is exactly what drove me. The inspiration came from my own journey. I went through processes, challenges, and renewals that showed me that every woman carries a calling, a strength, and a unique story. I wanted to create a space that honored that. The name ATOS is not just a brand; it carries the idea of movement, destiny, and transformation — acts that write chapters, turning points, and new beginnings. In Cuiabá, I felt the absence of a place that brought together beauty, sensoriality, and purpose. A space where women could be cared for fully — body, mind, and faith. So I decided to create what didn’t exist. A place where every detail — texture, scent, lighting, and service — would contribute to a premium and meaningful experience. ATOS is the materialization of what I believe in: beauty that touches, heals, and transforms.” How does contemporary Greek aesthetics shape the environment at ATOS? How does this Mediterranean-inspired design influence the client experience from the moment they enter the space? “Contemporary Greek aesthetics at ATOS are more than a visual choice — they are a language. When I envisioned the Mediterranean, I thought of essence, natural light, architecture that breathes, welcoming textures, and the feeling that time slows down. That atmosphere is exactly what I wanted to offer the women who walk into our space. Every detail inspired by Greece serves a sensory purpose. The organic shapes evoke the flow of water and bring lightness; the neutral, earthy palette conveys calm; the interplay of white and gold symbolizes purity and royalty; and the rustic elements make each client feel as though she has entered a modern temple dedicated to self-care. The moment they step inside, they immediately recognize they are in a place unlike anything around them — an environment that is minimalist yet warm, sophisticated yet intentional. This aesthetic prepares the senses, deepens the breath, and invites each woman to experience a moment of connection with herself.” You often talk about “acts” — acts of beauty, care, and well-being. How does this philosophy translate, in practical terms, into the services offered at ATOS? “For me, ‘acts’ are not just gestures; they are intentional movements that shape who we are. This philosophy is present in every detail of ATOS, because I believe beauty, care, and well-being are daily decisions — almost spiritual ones — that transform a woman from the inside out. In practice, this means that no service here is merely technical. Everything begins with presence. We listen to the client, understand her moment, her pain points, her needs, her desires. Every appointment is designed so she experiences an act of being served, rather than simply receiving services. We are here to serve them.” ATOS brings together multiple areas hair, aesthetics, spa, podiatry, makeup and a store. How was the process of integrating all of this while maintaining purpose, flow and a unique identity? Integrating so many areas within ATOS was never just about putting services under the same roof it was about building a universe. From the very beginning, I knew each department needed to speak to one another, which is why every space has meaning and carries a name. They all needed to share purpose and transmit the same feeling a complete, fluid and deeply intentional experience. The process started with purpose. Before deciding on layout, hiring professionals or defining service menus, I established what could never be negotiable: excellence, sensoriality, warmth and faith. From these pillars, each area was shaped to have its own life while still breathing the same DNA. The Kids Space with a dedicated monitor is a major differentiator in the state. What led you to include this concept and how does it transform the experience for mothers seeking self-care? As a mother, I personally lived the challenge of balancing self-care with routine, deadlines and a small child. Many women give up on themselves because they have no one to leave their child with, or because they don’t want to expose them to places without structure. And I knew ATOS couldn’t just be beautiful it needed to be functional, real and human. That’s why Pequenos Atos (Kids Space) with a monitor was created: born from a genuine need mine, and of so many mothers I know. I wanted to create a safe, welcoming and playful environment where children could play, learn and feel good while their mothers enjoy a moment just for themselves. Each mother receives a monitor and each child a number and if any child needs their mother, the monitor’s device vibrates so she can come to the room. Something completely different and innovative never seen before in a space like this. The Kids Space is not just a differentiator it is an act of respect and special care for mothers. It is understanding that beauty and well-being also come from the emotional freedom of being cared for without worries. At ATOS, a woman doesn’t have to split herself she gets to integrate herself. And that changes everything. For you, what does it mean to inaugurate a “new era” of beauty in Cuiabá? What impact do you hope to create in the lives of the women who come to ATOS? When I say that ATOS inaugurates a new era of beauty in Cuiabá, I’m not talking only about structure, services or aesthetics. I’m talking about awareness. About a new perspective on what it means to be cared for, honored and valued. To me, this new era represents a movement: the movement of giving women back what has always belonged to them dignity, belonging, identity and voice. At ATOS, beauty is not treated as vanity, but as a language of self-love, emotional health and reconnection with oneself. The impact I want to create goes far beyond transforming someone’s appearance. I want every woman to leave here feeling stronger, more aligned with who she is, more confident in her choices and more aware of her worth. I want her to find a space where she can breathe deeply and remember that she deserves care, rest, purpose and beauty in every area of her life. ATOS is about that: elevating women, healing stories, strengthening identities and creating experiences that truly leave a mark. If through this space I can awaken in every woman an act of love for herself, then I will have already inaugurated the new era I dreamed of—my purpose.

Photos Disclosure Press Licensed in both Brazil and the United States, Dr. Andrea Bowers, partner at Andrade & Bowers Law Firm, is now recognized as one of the most respected professionals in the field of immigration law — a reputation that includes her nomination as one of the Top 10 Immigration Trial Lawyers in the U.S. Her work stands out for its combination of technical rigor, strategic vision, and an uncommon level of commitment to each client, a hallmark that has defined her entire career. Graduating in 2007 from UNIJORGE (BA), Andrea built a solid career in corporate law in Brazil, a period that includes her time at one of the state’s largest law firms, MMC&Zariff, before opening her own practice. This strong corporate background would become the foundation for the international expansion that followed in the next decade. The turning point came when she earned her LL.M. in Business Law from the University of Texas at Austin, an institution ranked among the top 15 law schools in the United States. In the same year, she achieved a rare feat among foreign attorneys: passing the Texas Bar Exam, proving her legal proficiency in two jurisdictions. A member of the Texas Bar and a speaker for AILA (American Immigration Lawyers Association), Dr. Andrea is fluent in Portuguese, English, and Spanish, which allows her to work directly and personally on cases involving immigrants from diverse backgrounds. Today, as a partner at Andrade & Bowers Law Firm, she leads the firm’s immigration practice, handling complex proceedings ranging from defense cases in immigration courts to highly specialized petitions while also assisting families and professionals in achieving the American dream. Her work is defined by technical precision, ethics, and consistent results, solidifying her name as one of the most qualified voices on the subject within the international legal community.

Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin There are creative encounters that don’t just materialize products — they open atmospheres. The partnership between adidas Originals and Artemisi is born precisely in this space between the sensitive and the technological, where fashion stops being surface and becomes a manifesto. On December 5, a collaboration arrives on the Brazilian market that goes beyond the territory of sneakers and enters the symbolic field of what it means to create in Brazil with a global vocabulary. On one side, the historic force of adidas Originals, guardian of the codes that have shaped sports and urban cultures. On the other, the incandescent vision of Mayari Jubini , creative director of Artemisi, whose reading of the future isn’t anchored in futuristic clichés, but in an imagined biology, an emotional engineering, a body reinventing itself as it merges with the machine. Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin In the collaboration, this duality takes shape in the reinterpretation of the Taekwondo silhouette. The classic is repositioned toward a new horizon, where three-dimensionality, metallic effects, and emerging techniques build the sensation of a light, elegant, living armor. The sneaker gains structural lines that evoke protection and movement, as if each curve held a secret from a time that has not yet arrived. The creation led by Mayari emerges from a repertoire shaped by biomechanics, post-humanism, and fusions between nature and technology — themes that have fueled Artemisi’s imagination for years and now find, in adidas Originals, the ideal platform for expansion. According to her, the silver that runs across the textures and patterns symbolizes this hybrid anatomy. It’s not a decorative shine, but a code: the metaphor of a body that exists between worlds, human and metallic, organic and engineered. Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin If there is poetry in the concept, there is almost surgical precision in the execution. The adidas team dedicated itself to extensive testing until they arrived at the process that would make it possible to transform Artemisi’s aesthetic vision into matter. The solution came through HF Welding, a technique that fuses materials without glue or stitching, using high-frequency waves to create impeccable three-dimensional volumes. The result is a construction that respects ergonomics and comfort without sacrificing the complexity that defines the Brazilian brand. Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin This intersection between technical rigor and artistic sensitivity made the collaboration historic. Jessica Silva, Senior Lifestyle Manager at adidas Brazil, reinforces the significance of this moment for the country. The encounter with Artemisi is not just about fashion, but about recognizing the creative capacity of a Brazilian generation that engages with the world without losing its DNA. It’s about occupying spaces that once seemed distant. For Mayari, the collab represents more than a launch: it is a symbolic gesture. The first adidas Originals partnership with a Brazilian high-fashion brand is born precisely from an aesthetic that does not bow to the traditional logic of luxury, but instead proposes another temporality, another rhythm, another delicacy. It is the validation of an artisanal practice of absolute precision, one that overflows from fabrics to rigid materials, from hand techniques to 3D printing, from fashion to art. Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin This narrative takes shape in the campaign, directed by Mayari herself and photographed by the duo Mar+Vin. Jade Picon stars in images that blend strength and fragility within the same frame. Artemisi’s signature pieces — sculptural corsets, metallic surfaces, and three-dimensional textures — coexist with adidas items created exclusively for the shoot, resulting in a visual language that feels suspended between the real and the imagined. The presence of an exclusive totem, handcrafted for the campaign and for the installation at the concept store, deepens this discourse. The piece shifts between solid and liquid, reflecting the transition of a future in constant mutation. The sneaker arrives on the market at US$ 222,00, in sizes 34 to 42, available in the brand’s stores and official platforms. More than a product, it represents a chapter in the narrative of Brazilian fashion — a chapter that speaks about creative courage, about embracing the risk of innovation, and about the power of collaboration as a tool for building what comes next. adidas Originals remains faithful to its heritage while expanding the conversation with contemporary culture. Artemisi reaffirms its place as one of the most powerful Brazilian brands on the global stage, combining artisanal mastery, technological research, and a vision that challenges limits. Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin In this encounter, the future is not a promise. It is presence. It is matter. It is movement. It is Brazil. I now leave you with the brilliant, inspiring mind behind this creation, the spokesperson for ARTEMISI: Mayari Jubini — designer and creative director. The collab emerges from a fusion of biomechanics, post-humanism, and engineering. When you think about this “hybrid body” that guides Artemisi’s aesthetic, what kind of future do you imagine you’re helping to build, and what does this future say about how we want to wear strength and sensitivity at the same time? When I think of this “hybrid body,” I imagine a future in which the relationship between humans and technology is no longer separated, but coexists as a single form. It’s a body that expands its possibilities — not a body replaced by the machine, but one that dialogues with it. This imaginary world has always been present in my research, and it’s where I find ways to translate strength, sensitivity, and protection in a non-obvious way. Biomechanics, post-humanism, and engineering appear in Artemisi as symbols of this possible future: structural lines that resemble armor, reliefs that evoke movement, metallic surfaces that carry both rigidity and delicacy. For me, speaking about the future is speaking about these dualities. Fashion has this power to turn concepts into body. And in this case, what we present is almost a new anatomy — a hybrid that represents the infinite possibilities of the future we are building. Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin This is Artemisi’s first sneaker and, at the same time, the first adidas Originals collab with a Brazilian high-fashion brand. What happened behind the scenes of this encounter that you believe only a brand with Brazilian DNA could deliver? I believe that a Brazilian brand like Artemisi can offer a very particular combination of technical depth and aesthetic sensitivity. We work with innovation and high-fashion techniques in a way that is truly special and unique. adidas approached us precisely because they recognized this distinction — the way Artemisi approaches high fashion with technical precision, conceptual research, and a singular vision of the future, but also because they saw something profoundly Brazilian: this ability to reinvent, to experiment, to transform materials into iconic looks. Behind the scenes, there was a lot of exchange and dialogue. We brought our repertoire of techniques, our research on futurism, and our artisanal processes. Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin The Taekwondo Mei W carries three-dimensionality, texture, and metallization, yet still preserves lightness and ergonomics. What was the process of transforming a technical sports symbol into a fashion piece that speaks equally to movement and sculpture? The Taekwondo silhouette was already defined when the collab began, and the challenge was precisely to present it in a way that aligned with Artemisi’s visual language. We worked with techniques to create three-dimensional reliefs with a metallic finish that is so characteristic of the brand, but without compromising the model’s original lightness. This balance between technology and aesthetics was essential: the sneaker needed to be a fashion piece, but it also needed to move with the body. Artemisi creates garments that go beyond the territory of clothing and enter the realm of art. With the Taekwondo, we achieved that within a sneaker: we turned athletic movement into sculpture, and turned sculpture into movement. The campaign brings together photography, creative direction, casting, and even an artistic totem developed especially for the project. At what point did you realize that this collab would surpass the territory of product and become almost a visual manifesto about the convergence of fashion, art, and technology? Artemisi’s essence already moves fluidly between fashion, art, and engineering, so when we understood the power of this partnership with Adidas, it became clear that the narrative needed to go beyond the product itself. The campaign – for which I also directed the creative vision – was born from that understanding. From the photography to the casting, the color choices, and the integration of pieces from Artemisi and Adidas, everything was designed as a visual ecosystem. And the sculpture (totem) that I developed especially for the project materializes this convergence: it represents the solid becoming liquid, the metallic gaining movement, the body dialoguing with technology. At that moment, it became evident that we were creating not just a sneaker, but an artwork. A manifesto on how fashion, art, and technology can coexist and expand culture. Photo Courtesy of Adidas Originals x Artemisi HF Welding allowed you to create precise forms without glue or stitching, almost as if the sneaker were “grown” instead of assembled. How does this technology resonate with your creative process, which has always been deeply connected to material experimentation and the idea of poetic engineering? This technology aligns directly with what I build at Artemisi. I’m always searching for ways to materialize concepts that exist beyond time without resorting to the obvious, and through it we were able to create three-dimensional surfaces with precision. The technology allowed us to imprint on the sneaker the same language we use in pieces crafted through 3D printing, metalwork, and complex hand-built constructions. It became the perfect bridge between Adidas’s technical expertise and Artemisi’s aesthetic experimentation. You’ve already placed Brazil in international editorials and on iconic bodies around the world. Now, with a global Adidas collaboration, what do you feel this partnership symbolizes for the Brazilian fashion landscape—and especially for the new generation of creators who see fashion as a language, not just a product? This partnership proves that Brazil produces high fashion with innovative techniques, contemporary vision, and the conceptual strength to dialogue globally. Seeing a collaboration like this come to life shows that there is space for this kind of authorial, profound, and innovative fashion within the international market. I hope this partnership inspires other creators to trust their own point of view, to invest in research, and to explore techniques and narratives that go beyond the conventional. Because that’s exactly what we’re demonstrating here: when there is aesthetic truth, depth, and innovation, the world pays attention.

‘ITALY’ EDITION COVER - DECEMBER 2025 ISSUE Photo: @renatomoretti_ / Production: @bieljobs The ITALY edition of Hooks Magazine features Heloisa Guimarães on a cover that captures the true spirit of Italian fashion. The image reveals precise sensuality, graphic elegance, and an aesthetic that highlights the strength of the body, its form, and its attitude. Photographed in a studio, Heloisa appears with impact and serenity at the same time. The atmosphere is shaped by art direction, lighting, and posture. The photo reveals the woman who exists beyond the image. In her interview, Heloisa shares a special moment. This month, she celebrates her birthday in St. Moritz, a destination filled with deep symbolism. “Christmas brings that energy of pausing, looking back, and being grateful, and the snow already signals the new, the restart,” she says. Surrounded by silence, cold, and white mountains, she feels she is exactly where she is meant to be. After that, she heads to Courchevel to celebrate a friend’s birthday. For Heloisa, these ski trips represent lightness, connection, and a reunion with herself. “Sports are my mental reset,” she says. Amid a routine filled with projects, commitments, and constant travel, it’s through physical effort that she finds clarity and freedom. Yoga, Pilates, and the body as an emotional center Even while living between cities, airports, and a demanding schedule, Heloisa maintains a solid daily discipline. Two hours of yoga and Pilates become her grounding force, her emotional and physical base. “If I don’t take care of my foundation, everything collapses,” she reveals. She sees this habit as a ritual of self-awareness. It is the moment when she awakens her body, organizes her thoughts, and prepares herself for the intense rhythm of her life in Milan. Milan and the lifestyle that provokes and inspires Living in Milan, Heloisa found a city that both challenges and inspires. She explains that Milanese aesthetics are captivating for their precision and constant movement. People wake up early, work hard, take care of their health, and dress with practical elegance. Nothing is theatrical. Every choice in the city has purpose and rhythm. This lifestyle has influenced the way she thinks and acts. “Here, you’re allowed to dream big, and you’re also expected to work hard for it,” she says. Milan taught her to embrace ambition with refinement, and speed with purpose. Italian roots as an emotional foundation With Italian ancestry and a European passport, Heloisa carries her roots as a place of emotional belonging. Even though she is Brazilian at heart, she feels that much of her structure comes from Italy. This combination gives her confidence and courage to explore the world. “It taught me that I can build my life anywhere,” she says. Conscious fashion, affection, and the value of the handmade Heloisa speaks about sustainability in a practical and sensitive way. Sorting waste is a mandatory part of life in Italy, but what she considers essential is something else entirely. She loves donating clothes and believes in the continuity of the stories each piece carries. “Sustainability is using the world without exhausting the world. It’s style with responsibility.” She also has an emotional connection to handmade work. Her mother makes fuxico, and Heloisa loves buying crochet pieces crafted by older women from her hometown. For her, mixing luxury items with pieces made by real hands creates a style with soul. Check out our exclusive interview with Heloisa Guimarães: This month, you’re celebrating your birthday during some very special trips. What is it like to celebrate this date in St. Moritz, bringing together Christmas, snow, and a place that means so much to you? Celebrating my birthday in St. Moritz feels almost symbolic. Christmas brings that energy of pausing, looking back, and being grateful, and the snow already signals the new, the restart. I’ve always been deeply moved by cycles. Being there, surrounded by white mountains, feels as if the universe is saying, “you are exactly where you’re meant to be.” It’s an intimate celebration, even with the world around me — and I love that. ⸻ Right after that, you head to Courchevel for a friend’s birthday. What do these two ski trips represent in your life, and why do sports play such a strong role in your daily routine? These trips represent lightness and connection. After an intense year, being with people I love, in places that make me feel good, is almost therapeutic. And sports… they remind me who I am when I strip away all the layers. Skiing, training, sweating — in those moments, there is no label, profession, appearance, or public identity. Just me, present and alive. Sports are my mental reset, my place of freedom. ⸻ You maintain an intense routine of yoga and Pilates, practicing two hours a day. How does this discipline influence your well-being and your energy to handle such a fast-paced life in Milan? Yoga and Pilates are my grounding force. My life moves at a strong pace — work, travel, friends, studies, projects. So if I don’t take care of my foundation, everything collapses. Those two hours aren’t a luxury — they’re emotional survival. When I train, I awaken my physical strength, clear my mind, and reconnect with myself. It’s my ritual to navigate the world without losing sight of who I am. ⸻ Speaking of Milan, what is it like to live in such a dynamic city, rooted in design and full of inspiration? What fascinates you most about the Milanese lifestyle? Milan doesn’t let anyone get comfortable. The city nudges, challenges, provokes. Everyone is creating, designing, taking risks — including you. What fascinates me most is the aesthetic of movement: Milanese people wake up early, work hard, take care of themselves, dress well, and have this practical elegance that isn’t theatrical. There’s no over-the-top ostentation, there’s precision — and I admire that. Contrary to the stereotype, Milanese people don’t dine late. We eat early because restaurants close early. The city is intense, yet functional. Everything has its rhythm. Living in Milan made me embrace that dynamic: ambition with refinement, speed with purpose. Here you’re allowed to dream big — and expected to work hard for it. And I genuinely feel at home in that balance. ⸻ You also have a strong connection to your Italian roots and even hold an Italian passport. How does this heritage shape who you are today and the choices you make around the world? My Italian heritage has always been an invisible anchor. I love traveling, I love the world, but I never feel completely out of place because there’s a place where my last name, my features, and my way of being make sense. That root gave me courage. It taught me that I can build my life anywhere, that belonging can be plural. Today, I feel Brazilian at heart and Italian in structure — and I don’t want to choose between the two. ⸻ Your environmental awareness shows up in very concrete habits, like sorting waste and giving up disposable menstrual products. What sparked this change, and how do you see your role in more sustainable practices? Sorting waste in Italy is the law — so that’s the basics. What I carry as a personal choice is something else: I like donating my clothes. I’ve made many donations in my hometown, to people close to me. I believe in passing things on. If a piece of clothing was part of my story, it can continue living in someone else’s. Many people still think sustainability is something “for the crochet hippies.” I don’t see it that way. For me, sustainability is intelligence: it’s using the world without exhausting the world. It’s style with responsibility. And I also have an emotional connection to handmade fashion. My mother sews using fuxico, and that has always been part of my life. When I go back to my hometown, I love buying pieces made by the grandmothers who crochet. Fashion made by real hands has soul — and mixing that with luxury items is, to me, the ultimate expression of style.

Pantone’s Color of the Year arrives as a blank page with attitude Photo Disclosure Pantone In a world humming with overstimulation, Pantone has pressed an unexpected reset button. For 2026, the institute revealed Cloud Dancer (PANTONE 11-4201) — a soft, weightless white — as its Color of the Year. It is the first time in Pantone’s history that a near-white tone leads the global conversation. And fashion designers felt the tremor instantly. Cloud Dancer emerges like sunlight filtering through sheer curtains: quiet, assured, and refreshing. It represents clarity after chaos, a symbolic exhale ready to usher in reinvention. Pantone experts describe the shade as a refuge for the eyes, a tone that restores focus and breathes serenity into crowded spaces. A Mood, Not Just a Color Cloud Dancer embodies a collective desire for purification. After years marked by sensory noise, complex palettes, and constant visual saturation, the world craves stillness. This gentle off-white delivers exactly that. It evokes inner peace, encourages slow living, and acts as a grounding force. Yet it is far from minimal in impact. The beauty of Cloud Dancer is its duality: soft at first glance, commanding in its subtle confidence. 2026 Fashion Will Live in Neutral Luminosity Design houses are already embracing Cloud Dancer as the neutral anchor for next year’s collections. Expect it to flood runways in multiple personalities: The Monochrome Renaissance Entire looks in whisper-white: airy dresses, crisp tailoring, sculptural coats, and layered textures that highlight craftsmanship over color. The Elevated Essential Basic pieces become anything but basic: the perfect white shirt, a silky midi skirt, clean sneakers, or relaxed knitwear. Cloud Dancer transforms everyday wear into a quiet luxury statement. Contrast as a Style Language Designers pair the shade with bold pigments, soft pastels, and unexpected metallics. White becomes the amplifier, allowing other tones to vibrate without overwhelming the eye. Soft Minimalism Reimagined Clean lines, natural materials, and intentional silhouettes define this new era of understatement. Beyond Fashion: A Cross-Industry Influence The ripple doesn’t stop on the catwalk. Cloud Dancer is already shaping interiors, branding, beauty, and product design. In interiors, it brings calm to modern spaces, favoring light, texture, and natural finishes. In graphic and product design, it embodies refined simplicity and futuristic elegance. In beauty, it inspires soft matte textures, pearlescent highlights, and the return of “fresh-skin” aesthetics. Cloud Dancer isn’t plain; it’s potent. A reminder that reduction can be luxurious, and silence can be expressive.