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- Kamizahia: A Revolution in the World of Shirts
Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss Since its inception in 2014, Kamizahia has been pushing the boundaries of what a shirt can be. Guided by the creative vision of Eduardo Henrique, the brand emerged with a clear mission: to transform a wardrobe staple into an expression of style and personality. Today, Kamizahia is not just a fashion brand; it is a symbol of authenticity, sophistication, and innovation. Driven by his passion for pieces that defy the ordinary, Eduardo recognized a gap in the Brazilian market. He noticed that shirts were often treated as formal or predictable items. From this observation, he embarked on a journey of research and development, exploring global influences and high-quality materials. The result? A unique concept that blends original design, timeless streetwear, and a standard of excellence that has captivated audiences both in Brazil and abroad. Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss Despite its success, the journey to this point has not been easy. Introducing an innovative concept in a traditional market required courage and persistence. Breaking the paradigm that shirts must be basic or formal was a challenge, but Kamizahia succeeded in creating a new category, redefining the meaning of exclusivity. The brand built a strong connection with its consumers, establishing itself as a reference in the men's fashion segment with an urban and sophisticated edge. With the growth of streetwear on the global stage, Kamizahia found the perfect balance between functionality and aesthetics. Its pieces translate international trends with a unique touch, reflecting an identity that resonates with both urban culture and the luxury world. This distinctive approach has allowed the brand to stand out in the international market as well, where it has become synonymous with quality and originality. Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss And what about the future? Kamizahia shows no signs of slowing down. Eduardo Henrique envisions new horizons, from expanding into international markets to launching new product categories, such as accessories. The brand is also betting on the power of digital platforms, exploring innovative ways to connect with an increasingly diverse and connected audience. Check out our interview with Eduardo Henrique, the brand's founder: 1. Kamizahia was founded with the goal of reinventing the concept of shirts in Brazil. How do you see the evolution of this idea from 2014 to today? Since 2014, Kamizahia has evolved from a groundbreaking concept into an established reference in the shirt market, breaking away from traditional monotony and striking a balance between sophistication and boldness. Today, the brand translates innovation into every collection, adapting to global trends while maintaining its unique essence. With over 130 models available, it has become a highly sought-after brand. Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss 2. What were the main challenges faced when introducing such a unique shirt concept in a traditional market? The main challenge was breaking the paradigm that shirts were strictly formal or predictable pieces. Introducing unconventional cuts, fabrics, and prints required not only creativity but also building an audience willing to embrace this new concept. Another obstacle was the retail market’s resistance to investing in products considered “niche,” which demanded strong branding efforts from Kamizahia to establish itself as a reference in this segment. The focus on exclusivity and attention to detail, however, won over the public and opened new opportunities in the market. 3. How does Kamizahia balance global trends with the distinctive touch that defines the brand? Kamizahia strikes this balance by closely observing international trends and reinterpreting these influences with its unique identity. The brand blends elements of contemporary streetwear, such as modern textures and cuts, with refined finishes and high-quality materials, creating pieces that embody both the universality of global trends and the exclusivity of Kamizahia. This approach attracts a sophisticated and discerning audience. Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss 4. What do you believe is the key differentiator of Kamizahia’s shirts that has won over both Brazilian and international audiences? The main differentiator is the attention to detail. Each piece is crafted with premium fabrics, thoughtfully designed cuts, and customized trims, reflecting a level of quality comparable to major luxury brands. Additionally, Kamizahia offers a narrative that connects its shirts to the lifestyle of its consumers, making them not just clothing but also symbols of exclusivity and style. The diversity of sizes, models, and inspirations further broadens the brand’s appeal, making it both inclusive and highly desirable. Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss 5. With the growing popularity of streetwear, how do you see Kamizahia’s role in influencing this segment in Brazil and abroad? Kamizahia plays a crucial role in elevating streetwear to a level of sophistication. It positions itself as a bridge between luxury and urban culture, offering pieces that meet both the functionality and the high aesthetic standards of this segment. Internationally, Kamizahia has the potential to stand out as a representative of its niche, bringing a unique blend of tropical flair and elegance that only Brazil can offer. Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss 6. What are the next steps for the brand? Are there plans to expand into other product categories or specific markets? The next steps include expanding into additional international markets, establishing Kamizahia as a truly global brand. There is also room for portfolio diversification, exploring new product categories such as accessories while maintaining a focus on exceptional design and exclusivity. Another goal is to strengthen partnerships with retailers and explore new digital platforms to increase the brand's reach. Kamizahia is constantly seeking innovation, ensuring there is always a fresh perspective on shirts. Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss
- OSCARS 2025: CHECK OUT THE NOMINEES FOR THE BIGGEST CINEMA AWARD
The wait is over! The official list of nominees for the 2025 Oscars was finally unveiled this Thursday (23), in an announcement that came with high expectations after two delays caused by the wildfires in Los Angeles. The reveal was made on the Academy of Motion Picture Arts and Sciences’ official website and social media channels, with actors Rachel Sennott and Bowen Yang hosting the announcement. Marking its 97th edition , the Oscars ceremony will take place on March 2nd , hosted by the witty Conan O’Brien , promising a night full of glamour, emotions, and, of course, big surprises. With a total of 23 categories, this year’s list of nominees highlights the diversity and strength of contemporary cinema, showcasing productions that blend innovation, deep storytelling, and a strong connection with audiences. From the highly anticipated epic “Dune: Part 2” to the bold “Emilia Pérez” , the selections demonstrate a balance between major blockbusters and auteur works. Without further ado, check out the complete list of nominees below and get ready to root for your favorites! Best Picture • “Emilia Pérez” • “The Brutalist” • “Anora” • “Conclave” • “A Complete Unknown” • “I’m Still Here” • “Nickel Boys” • “Wicked” • “Dune: Part 2” • “The Substance” Best Director • Jacques Audiard ( “Emilia Pérez” ) • Brady Corbet ( “The Brutalist” ) • Sean Baker ( “Anora” ) • James Mangold ( “A Complete Unknown” ) • Coralie Fargeat ( “The Substance” ) Best Supporting Actor • Kieran Culkin ( “The Real Pain” ) • Edward Norton ( “A Complete Unknown” ) • Guy Pearce ( “The Brutalist” ) • Yura Borisov ( “Anora” ) • Jeremy Strong ( “The Apprentice” ) Best Supporting Actress • Monica Barbaro ( “A Complete Unknown” ) • Zoe Saldaña ( “Emilia Pérez” ) • Ariana Grande ( “Wicked” ) • Isabella Rossellini ( “Conclave” ) • Felicity Jones ( “The Brutalist” ) Best Adapted Screenplay • “Emilia Pérez” • “Conclave” • “A Complete Unknown” • “Nickel Boys” • “Sing Sing” Best Original Screenplay • “The Brutalist” • “Anora” • “The Substance” • “The Real Pain” • “September 5” Best Actor • Ralph Fiennes ( “Conclave” ) • Adrien Brody ( “The Brutalist” ) • Timothée Chalamet ( “A Complete Unknown” ) • Colman Domingo ( “Sing Sing” ) • Sebastian Stan ( “The Apprentice” ) Best Actress • Demi Moore ( “The Substance” ) • Mikey Madison ( “Anora” ) • Karla Sofía Gascón ( “Emilia Pérez” ) • Fernanda Torres ( “I’m Still Here” ) • Cynthia Erivo ( “Wicked” ) Best Costume Design • “Wicked” • “A Complete Unknown” • “Conclave” • “Gladiator 2” • “Nosferatu” Best Animated Feature • “Inside Out 2” • “Wild Robot” • “Flow” • “Wallace & Gromit: Revenge” • “Memoirs of a Snail” Best International Feature Film • “Emilia Pérez” (France) • “I’m Still Here” (Brazil) • “The Needle Girl” (Denmark) • “The Seed of the Sacred Fruit” (Germany) • “Flow” (Latvia) This year’s nominees demonstrate the power of storytelling across genres and cultures, making the 2025 Oscars a highly anticipated event. Which of these incredible films and performances will take home the gold? Tune in on March 2nd to find out!
- Jeyce Rosa shines in Louis Vuitton's fashion show this Tuesday (21st), the first day of Paris Men's Fashion Week
Photo: Liniker The Brazilian fashionista and entrepreneur Jeyce Rosa was one of the highlights of Louis Vuitton's fashion show, held this Tuesday (21st), marking the opening of Paris Men's Fashion Week. The event took place at the iconic Louvre Museum, a venue that has already hosted some of the most memorable moments in global fashion history. Photo: Liniker Living in France, Jeyce chose an entirely French designer look for the occasion and previewed her outfit with a poetic touch: “I’ll have a gray look, just like Paris today!” she said, referring to the city’s weather. Photo: Liniker Regarding her presence at the event, she emphasized the pride of bringing Brazil to the international stage. “For me, it’s an immense pleasure to represent Brazil as a businesswoman and investor in France, unlike so many personalities today who prioritize trivialities and growth at any cost,” she highlighted. Photo: Liniker Jeyce's participation reaffirms her position as an influential figure in the European luxury market, combining elegance, authenticity, and an entrepreneurial vision that transcends borders.
- Rosé of Blackpink Shines in Skims’ Valentine’s Day 2025 Campaign
The fashion world is buzzing as Rosé, the iconic member of K-pop sensation Blackpink, takes center stage in Skims’ Valentine’s Day 2025 campaign. Captured through the lens of acclaimed photographer Carin Backoff, Rosé stuns in a dreamy collection featuring velvet slip dresses and lace-trimmed pajamas, offering a fresh, modern twist to romantic dressing. “Valentine’s Day has always held a special place in my heart,” Rosé said. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.” The collection highlights heart-printed loungewear as its centerpiece, blending comfort with playful elegance. Known for its impactful campaigns, Skims once again sets the bar high with Rosé as the face of this year’s Valentine’s drop. “Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly. Her elegance and energy are unmatched,” said Kim Kardashian, cofounder of the brand. This collaboration adds another milestone to Rosé’s flourishing fashion career. Since 2020, she has been the global ambassador for Saint Laurent, the first in almost 60 years, while also fronting campaigns for Yves Saint Laurent Beauté and Tiffany & Co. With her unique blend of sophistication and charisma, Rosé continues to bridge the gap between music and high fashion. The Skims Valentine’s Day collection is now available for preview on the brand’s official website and will hit stores and online platforms this Thursday. From romantic nightwear to cozy, everyday staples, the campaign perfectly captures the balance between intimate charm and casual style. With her undeniable talent and trendsetting presence, Rosé cements her role as one of the most influential fashion icons of her generation. Through this partnership, Skims delivers not just a collection, but an invitation to celebrate love with confidence and elegance.
- The Rise of Luxury Gyms and the Athleisure Concept: Meet CHASE, the Brazilian Pioneer in the Luxury Fashion and Wellness Market
Photos Courtesy CHASE In recent years, a new phenomenon has taken over the fashion and wellness market: the fusion of the fitness world with a sophisticated lifestyle. Driven by the rise of luxury gyms, fitness apparel has transcended workout spaces to become essential pieces in elegant and versatile looks. The Athleisure concept embodies this transition. The combination of comfortable, functional clothing with a touch of sophistication has become a cornerstone of the modern wardrobe. Leggings, tops, and sports jackets—once confined to training sessions—are now paired with blazers, boots, and other casual items, creating outfits that are both practical and chic. The idea is to offer pieces that work just as well at the gym as they do at a casual meeting or outing. High-performance fabrics and precise tailoring are key to achieving this balance. Prerequisites that CHASE fulfills with mastery. In the digital era, CHASE, a brand specializing in Athleisure, stands out as a remarkable example of a Digital Native Vertical Brand (DNVB), boasting an impressive growth of 5,400% in just two years. With its roots in online commerce, the company is now investing in expanding into physical retail, broadening its reach beyond the fitness segment and strengthening the athletic market in Brazil. Founded online in 2015, CHASE built a competitive edge by deeply understanding its customer base and closely monitoring their behaviors. This strategy enabled the brand to establish strong connections and foster a sense of community with its audience—a relationship that has successfully transitioned into physical retail, particularly in the city of Belo Horizonte. By adopting a customer-first approach and leveraging data strategically, CHASE has strengthened its ability to expand while preserving the close, personalized essence that defined its beginnings. Technical fabrics are at the heart of the brand. Pieces crafted from materials offering elasticity now feature refined finishes, such as elegant textures and neutral or sophisticated colors. This style is designed for women who refuse to compromise on comfort but still prioritize style. Here are some tips to inspire you: - Mix Contrasts: Pair sporty pieces with elegant items, like a tailored jacket over a fitness top or a blazer. - Focus on Accessories: Structured bags and minimalist jewelry can elevate your look. - Stick to Neutral Colors: Shades like black, gray, beige, and brown make your wardrobe more versatile. And now, it is with great pleasure that we bring you this interview with the brand that has become the darling and pioneer of Athleisure in Brazil. 1- What is the story behind the brand that has stood out for its exponential growth in the Athleisure market? Five years ago, the term Athleisure didn’t even exist, let alone brands working with this aesthetic. From day one, CHASE has had innovation in its DNA. We strive to deeply understand women so we know how to position ourselves and communicate that effectively. 99% of brands copy each other, “creating” products that already exist—always the same thing, chasing guaranteed demand. CHASE moves in the opposite direction. Our goal is to innovate by setting trends, inspiring women to think about how they want to feel and who they want to be. That’s how CHASE created Athleisure in Brazil and continues to innovate, developing the next trends. The only certainty we had in the beginning was that we would not be just another fitness brand. 2- Quality is a mandatory requirement for CHASE, and the brand masters this aspect effortlessly. What is the process behind creating and selecting fabrics? CHASE was born with the purpose of offering the best the global market has to offer—or nothing at all. For that reason, we spent three years solely on product development and testing until we reached a standard superior to the rest. We work exclusively with the finest materials in the world and spare no expense in production to deliver a premium product. We are an exclusive brand, focused on quality, not quantity. Our production is handcrafted by skilled Brazilian artisans. Design, cuts, stitching, and dyeing are all exclusive CHASE developments. All of our seamless production undergoes rigorous testing to ensure quality and durability that are unmatched in the market. We are constantly seeking new technologies and materials to continue improving. 3- It’s clear that Athleisure is projected to grow even more this year due to the rise of luxury gyms and lifestyle trends. What tips would you give to those looking to embrace this aesthetic? Trends come and go. You can buy a product today to follow a trend, but if you buy it just because it’s trendy, that satisfaction will fade quickly. My tip is to look for brands you identify with and admire. That way, you’ll feel more comfortable with your choices and happier with them over time. 4- Sustainability is a key factor impacting the global landscape. What measures is the brand taking to become more sustainable? All our production processes are eco-friendly, from the creation of the pieces to the packaging. We are not fast fashion; our garments are designed to last for years in daily use. Choosing CHASE is a conscious choice. 5- And last but not least: as a brand, what would you like to shout to the world if given the opportunity? CHASE, IT'S NOT A SPORTS BRAND! Athleisure: A Reflection of the Contemporary Lifestyle More than just a fleeting trend, Athleisure reflects modern priorities: practicality, comfort, and style in perfect harmony. For those looking to embrace this trend, the secret lies in investing in versatile, high-quality pieces—and CHASE delivers beyond expectations! I can vouch for it, as I’ve secured my pieces, and their quality is unlike anything I’ve seen before. They seamlessly transition through different moments of the day without compromising elegance. It’s not just about clothing; it’s about expressing a way of life. Athleisure is here to stay.
- Patricia Dias: Between Runways and Heights, A Style That Soars High
‘MODEL’ COVER EDITION - JANUARY 25 ISSUE Photographer: Felipe Maaker - @felipemaaker In this special edition of Hooks Magazine, Patricia Dias shines on the cover as a symbol of authenticity and versatility. Balancing her time between fashion and preparing for a career in aviation, Patricia embodies the perfect union of creativity and discipline—two forces that define her journey and inspire her vision for the future. For Patricia, fashion is more than just aesthetics; it’s a means of self-expression that has always been part of her life. Whether she’s walking the runway, shooting campaigns, or designing, she turns each project into an extension of her personality. This passion for the fashion world connects in a surprising way with her journey in aviation, which has brought valuable lessons in focus, organization, and the beauty of functionality. For Patricia, traveling is far more than just a change of scenery. Each destination she visits offers a fresh perspective on style and culture, enriching her creativity. Switzerland, with its minimalist elegance; Paris, with its timeless essence; and vibrant Ibiza, which inspired her to dare and explore new forms of expression, are just a few examples of how the world shapes her approach to fashion. Looking ahead, Patricia envisions fashion and aviation as complementary forces. Her dream is to use each destination not just as a stopover, but as a stage to capture stories and translate cultures into unique creations. To her, fashion is a global language that connects people and celebrates the authenticity of every individual. Check out the interview with Patricia: 1: How do you balance your passion for fashion, runway shows, and photography with your preparation for a career in aviation? I’ve always believed in finding balance between the things I love. While fashion is an integral part of who I am, my preparation for aviation has been teaching me focus, discipline, and organization. Fashion gives me the freedom to create and express my personality, while aviation represents a new journey of growth and structure. Even with the intense study routine, I make time to connect with my creativity by participating in projects, photographing, and walking the runway. This duality between fashion and aviation keeps my life dynamic. 2: What drew you to the world of aviation, and how does this preparation influence your perspective on fashion and style? What attracts me most to aviation is the opportunity to explore different cultures and meet people from all over the world. Even during this preparation phase, I’ve noticed how elegant and inspiring this universe is. Aviation combines sophistication with functionality, which aligns perfectly with fashion. It makes me think more about how to merge style and practicality in my daily life. 3: What are the challenges and similarities you find in navigating these two very different but equally fascinating worlds? The biggest challenge is balancing expectations. Fashion demands creativity and spontaneity, while aviation is deeply focused on discipline and safety. However, both share the need to convey confidence and authenticity. In fashion, it’s essential to have a strong personality to stand out, and I believe the same applies to aviation. Being true to yourself while adhering to standards and maintaining professionalism makes all the difference. The feeling of reinventing yourself and always being ready for new challenges is something that connects both worlds. 4: How do your travels impact your creativity and inspiration for fashion work? Has any destination left a particular mark on you? Traveling gives me a fresh perspective on everything. Each destination has its own rhythm, style, and culture, which end up inspiring me. For instance, being in Switzerland taught me to appreciate minimalism and sophistication, while places like Paris connect me with the classic essence of fashion. Ibiza, in particular, was a destination that truly transformed how I see fashion. The island's creative atmosphere and the freedom with which people express themselves motivated me to take more risks, experiment with bold combinations, and step out of my comfort zone. It’s a place where fashion feels like art, and everyone seems to tell their own story through what they wear. That experience taught me to value originality even more and seek new ways of expression in my personal style and the fashion projects I take part in. 5: How do you see the relationship between personal style and uniforms in aviation? Is it possible to incorporate your personality while wearing something so standardized? Yes, it’s absolutely possible! Uniforms provide a solid foundation that represents the company’s identity, but small details can still express individuality. It could be a unique hairstyle, a lipstick shade that complements the uniform, or even the way you carry yourself with posture and a smile. In aviation, I’ve learned to be creative within established standards, which is something I also apply to fashion. 6: What are your future goals in both fashion and aviation, and how do you imagine combining these two passions in your life? I want to build a solid career, whether it’s with an international airline or piloting planes. I see aviation as a bridge to explore the world and create meaningful connections with different cultures, where every destination becomes an opportunity for photoshoots. My vision is to use each location to capture its local essence and blend it with my passion for fashion, creating and collaborating with brands worldwide. I dream of uniting travel, style, and art into a unique and global narrative.
- Mário Henrique, CEO of HSA Digital, explores regulation, artificial intelligence, and the future of digital entrepreneurship
The CEO of HSA Digital, Mário Henrique, shared his perspective on issues shaping the future of digital entrepreneurship. He discussed topics such as the regulation of the content creator profession, the impact of artificial intelligence on the market, and strategies for diversifying businesses. Photos Disclosure Press When discussing the regulation of the influencer profession, Mário emphasized the benefits that transparency and formalization can bring to the sector. “Regulation is highly positive because this transparency will enable better relationships between brands, agencies, and content creators. For creators, it’s a significant achievement as it ensures professional recognition. Moreover, it allows for more practical solutions to issues like service agreements, not only through individual micro-entrepreneurs (MEI) but also through other channels,” he states. Regarding strategies for the future, Mário shared a bold initiative: creating his own production company. “My strategy to diversify formats on new platforms in 2025 includes launching a production company. It works like a Ferris wheel: the money that used to go to external audiovisual companies will now circulate within my own business. This optimizes resources and strengthens our structure,” he explains. When it comes to artificial intelligence, Mário highlighted both the possibilities and the challenges it represents. “We are at a delicate moment that requires a lot of study. AI is an incredible tool, but it’s a fine line. Despite its benefits, such as agility and efficiency, it also brings negative impacts, especially in the job market. Additionally, AI has the ability to preserve the image of content creators almost indefinitely, which raises complex ethical and practical questions,” he analyzes. As for the future of HSA Digital, Mário has ambitious plans. He aims to expand the roster to 30 content creators producing high-quality work and to open the agency’s first physical office, moving away from the home office model. He also projects doubling revenue in 2025, while maintaining a commitment to ethical and social campaigns. “We make a point of including social initiatives in brand projects. The nobility of these causes directly impacts a larger audience and strengthens connections,” he emphasizes. Finally, Mário highlighted the challenges of the Brazilian market, which has the largest number of content creators in the world. “The competition is immense, with over half a million influencers. This demands that we constantly work to ensure our creators stand out with unique, genuine content that conveys authenticity,” he concludes.
- The inspiring journey of Vicki Demito and the fight for Trans Visibility
Photos Bruno Oliveira In the month of Trans Visibility, celebrated on January 29, we highlight the story of Vicki Demito, also known as Vitória Guarizo, a digital influencer and trans activist whose journey has been marked by challenges, achievements, and an unwavering commitment to inclusion and diversity. Vicki began her public journey in 2017, when she participated in the "Criança Esperança" project by Rede Globo. She recalls, "It was a gateway to many other projects, like Instagram at the time, where the ideas of digital influencers began." Her participation in this project not only placed her in the spotlight but also positioned her as one of the pioneers in the digital influencer era in Brazil. Throughout her career, Vicki has faced significant challenges, including the filming of a reality show titled "No Filter," which documented intense personal moments, such as her marriage and divorce. She shares, "It was four years of filming, and I still don’t feel comfortable releasing it." This experience reflects the complexity of exposing intimate aspects of one's personal life while navigating the public sphere as a trans woman. Always communicative and outgoing, Vicki began sharing her daily life while studying in Spain. She reflects, "Over time, I realized that my existence was a form of resistance and that it contributed to others." Her online presence became a source of inspiration for many, highlighting the importance of trans representation on social media. Regarding the importance of trans visibility, especially in a country with high rates of transphobia, Vicki states, "I see it as a form of resistance, to show that we are here and we won't give up." Her resilient stance serves as a reminder of the ongoing fight for recognition and equal rights for the trans community in Brazil. Among the most significant moments of her career, Vicki highlights her participation in "Criança Esperança" ( is an annual Brazilian television charity event organized by the Globo TV network. Its goal is to raise funds for social projects that benefit underprivileged children and adolescents across Brazil) and a beauty campaign for Capricho Magazine in 2017. She recalls, "These were moments I hold dear." These experiences not only solidified her position in the media but also expanded trans visibility in traditionally cisnormative spaces. For trans youth seeking self-acceptance, Vicki advises patience: "We live in the digital age, where everything moves so fast, causing anxiety and comparisons. Everyone has their own process; trust your own timing." She emphasizes the importance of respecting one’s own pace and valuing the uniqueness of each individual journey. She also highlights the positive role of social media in amplifying trans voices: "We have information at our fingertips, which can be used to our advantage. I see a positive impact in this exchange of information and emotional support." Digital platforms have been crucial in creating support networks and spreading relevant information to the trans community. Currently, Vicki is an ambassador for the Selo Vitória, an initiative that promotes the inclusion of trans people in the corporate environment. She shares, "It's a project that has a lot of love involved, a lot of welcome; it’s my current dream." The Vitória Seal is a certification created to recognize and encourage companies that are committed to adopting effective inclusion policies for trans people, transforming organizational cultures, and promoting diversity in the workforce. During a recent trip to Madrid, a city she describes as a welcoming and inclusive refuge for the trans community, Vicki took the opportunity to share her mission as an ambassador for the Selo Vitória. During her stay, she held meetings with Spanish media and brands interested in the project, expanding the international reach of the initiative.  To the public, Vicki leaves a powerful message: "We exist, we want acceptance, love, and recognition. In the end, we are all human beings. Less prejudice and more love." Her journey exemplifies the strength and resilience of the trans community, inspiring everyone to fight for a more inclusive and respectful society. In the month of Trans Visibility, Vicki Demito’s story serves as a beacon of hope and determination, reminding us of the importance of recognizing, respecting, and celebrating diversity in all its forms.
- Pyde Studio: Fashion as an Expression of Singularity and Purpose
Photos: Marcos Calomeno Pyde Studio emerged in 2020 as a response to a search for meaning in the world of fashion. Its founders, already immersed in the industry, decided to create a brand that transcended fleeting trends and expressed their identities and passions. During the pandemic, a global moment of pause, they had the opportunity to refine their ideas and shape the essence of Pyde: a space dedicated to celebrating individuality. The name Pyde comes from “Dépaysement,” a French term describing the feeling of being out of place. This sense of displacement lies at the heart of the brand, inspiring everything from its creative concept to the designs and narratives of its collections. Asymmetric cuts, contrasting stitches, and surreal prints embody this spirit. Each piece is crafted to provoke thought and highlight the uniqueness of the wearer. From the beginning, Pyde embraced a conscious and exclusive production approach. Its pieces, often numbered, are crafted on a small scale to ensure quality and authenticity. The brand avoids restocking and wholesale sales, reinforcing its commitment to exclusivity and its clients' individuality. This approach challenges the traditional market, where speed and volume often overshadow purpose. One of its most iconic collections, The Outsider, delves into the journey of self-discovery. Divided into three acts—Le Voyage, L’Appel, and Le Passage—the collection uses distressed fabrics, earthy tones, and symbolic details to narrate the individual's quest for purpose. The complexity of the creative process posed challenges but resulted in pieces imbued with a profound and intimate message. For Pyde, fashion is more than clothing; it is a form of art in motion and a medium for emotional connection. Their creations are designed to inspire conscious consumption and enable every client to fully express themselves through their choices. With exclusive packaging and special souvenirs for early buyers, the brand values every interaction with its customers, reinforcing the idea that dressing is an act of expression and connection. In today's fast fashion-dominated landscape, Pyde Studio challenges the status quo by offering pieces rich in identity and meaning. Its goal is to create a lasting impact on how people engage with fashion, encouraging the appreciation of authenticity and purpose. Check out the interview with Andreza Godoi (Co-founder and Designer of the brand): 1. Pyde Studio was born during a moment of global uncertainty. How did this forced pause influence the essence and values of the brand we know today? The pandemic gave us the opportunity to shift our focus from creating pieces that merely follow trends to appeal to a broader market. Our intention has always been to deliver something meaningful to the person choosing our brand. We take special care in our processes, aiming to convey to our customers that they are special and deserve the best. In a world saturated with brands replicating successful formulas, Pyde sought to create a space for differentiation and identity. This pause helped us mature our business vision and clarify the value we wanted future clients to see in us. From there, we designed a brand that avoids large-scale production and trend heavy collections. We decided to produce only 15 units of each product to ensure that every piece feels like a meaningful, unique choice for our customers. Additionally, in our early collections, we committed to not restocking items or offering wholesale sales, ensuring that our essence remained intact and allowed us to build a solid foundation for future steps. Some might think, "Okay, but aren't you losing money this way?" Perhaps we are, but for us, the focus isn't on quick profits. Instead, it's about building a brand worth following and that remains relevant regardless of the next "hype." 2. The word "Dépaysement" inspires Pyde's name and philosophy. How is this sense of displacement translated into the designs and narratives of its collections? The feeling of displacement is embedded in every detail of the brand, from its branding to the aesthetic of its pieces. This concept is reflected in surreal prints depicting cars in the sky, train stations in space, and journeys to uncharted destinations. Each print is titled as a work of art, reinforcing Pyde's commitment to expressing unique perspectives. This idea is further embodied in asymmetric cuts, contrasting stitches, and design elements that evoke a sense of estrangement. One standout example is found in Pyde’s jeans and shorts. The back pockets are not symmetrical: the left follows a traditional design, while the right features an intentionally displaced structure. The bar tacks use contrasting threads, standing out against the rest of the seams. Every detail is meticulously crafted to symbolize this feeling, which is at the core of the brand’s identity. As for narratives, Pyde has been developing its storytelling over time. While the initial launches focused on establishing the brand's essence, starting from the fourth collection, the brand began weaving narratives that not only embody its identity but also evoke a shared, deep-rooted sentiment that resonates with its audience. 3. With small-scale production and numbered pieces, exclusivity is a defining feature of Pyde. How do you balance this focus with the growing demand for authentic and sustainable fashion? Exclusivity is a cornerstone of Pyde, ingrained in every creation. Our small-scale production and numbered pieces reflect a commitment to quality and authenticity. However, we also understand the need to evolve and meet the rising demand for authentic and sustainable fashion. To strike this balance, we have broadened our product range, including accessories that provide more options for customers while preserving the exclusivity of our core offerings. Additionally, we have restructured our release strategy, moving away from large collections or widely spaced drops to more curated, frequent launches. This approach keeps our audience engaged, ensures a steady stream of new items, and upholds our principles of mindful production. This balance is vital, allowing us to meet the ongoing expectations of our customers without compromising the essence that sets Pyde apart in the market. 4. Your collection "The Outsider" delves into the journey of self-discovery and the strength found in displacement. What were the main challenges and inspirations behind creating such a symbolic narrative? The primary inspiration for the collection came from personal moments that profoundly transformed me. I wanted to align these experiences with what others also go through because, deep down, we are all pilgrims searching for purpose. We named the collection "The Outsider" because, in the realm of inner exploration, we are all strangers navigating an unfamiliar path. The collection unfolds in three chapters. It begins with the initial journey, where we feel the need to reassess what surrounds us. Then comes the call for something new—a yearning for change and the reorganization of emotions. Finally, we face the challenges that lead us to a renewed self. This narrative is expressed through intimate prints, weathered pieces, and earthy tones interwoven with colors inspired by forests and skies—symbolizing the arduous and complex journey a pilgrim undertakes in search of meaning. The main challenges with this collection were ensuring that the entire project translated as envisioned into pieces that truly told this story. We went through multiple processes involving laundry treatments and intricate finishes, which were uncommon for our suppliers' usual production routines. This required significant dedication from the team to ensure everything turned out as planned. Time was a key factor. Since the designs were highly specific, we had a tight deadline to execute all the intricate details. However, through tremendous effort, we successfully brought this deeply meaningful collection to life, allowing us to share its essence with those who follow and support us. 5. Pyde seeks to create a deep connection with its customers, reflecting their identities through its pieces. What specific design elements help build this emotional bridge between the brand and its audience? Pyde was created to deliver value to its consumers. From the beginning, we have focused on design and details that make our pieces unique. We work with patterns that ensure an excellent fit, durable, high-quality fabrics, and incorporate multiple techniques into a single piece, such as sublimation, embroidery, and screen printing. This diversity caters to customers who value fashion knowledge and appreciate the craftsmanship behind good design. Prints play a standout role, representing a surreal universe with messages that resonate with our audience. Our pieces become a medium of expression and attitude, reinforcing the identity of those who wear them. Shipping is another aspect I like to highlight. We’ve developed packaging that offers a special unboxing experience for our customers. Additionally, with each launch, we create exclusive souvenirs for early buyers as a way to show that they are seen and appreciated. 6. Art, design, and emotion are the pillars of Pyde’s work. How do you envision the impact of these creations on the current fashion landscape and the way people connect with clothing? We believe our creations play an essential role in today’s fashion scene and that art is not meant to be confined to galleries but should move freely through the streets. We live in a time when it is increasingly necessary for brands to present thoughtfully designed pieces with identity and authenticity, challenging the relentless production of purposeless garments that fast fashion offers. Today, we occupy positions in the industry where we can showcase through our work how powerful fashion can be as a vehicle for self-expression and for fostering values essential to future societies. That’s why we consider initiatives like this one (providing space and a voice for creators) extremely important. They help amplify the message that fashion can go beyond the consumption of fleeting trends. Clothing can be a powerful means of reflecting the personality and principles of the wearer. At Pyde, our goal is to offer pieces that not only tell stories but also encourage conscious consumption, aligned with each individual’s identity. We believe that dressing should be an act of connection with who you are, and our creations reflect this philosophy, helping our clients navigate their unique journeys.
- Bruno Avelar takes Legendaries to Orlando, Florida
Photos Disclosure Press Bruno Avelar, an entrepreneur and connection specialist, was one of the organizers of the Legendaries Top Master, an event held this past weekend in Orlando, United States. The retreat brought together 173 men for four days of activities focused on personal, professional, and spiritual development. Created in partnership with Guatemalan Chap Putson, founder of Legendaries, the Top Master is a special version of the event, which has already amassed over 800 editions worldwide. The Orlando edition featured prominent names such as Pablo Marçal, Joel Jota, Caio Carneiro, Thiago Brunet, Thiago Fonseca, and Diego Marçal, who together have a combined following of 160 million on social media. "The Top Master is more than just a retreat. It is a space designed to foster genuine connections and exchanges of experiences that directly impact the participants' lives," explains Bruno Avelar. The event also generated significant buzz on social media, with participants sharing posts and reflections about their experiences. To learn more about the Legendaries Top Master, visit the profiles of those involved and discover the impact of this gathering.
- Lisa from BLACKPINK is Officially the New Louis Vuitton Ambassador
Photo Courtesy Louis Vuitton Lisa, a member of BLACKPINK, has been confirmed as the newest global ambassador for Louis Vuitton, solidifying her status as one of the biggest icons in K-POP and international fashion. Speculation about the partnership began in March 2024, when she attended the luxury maison’s Fall 2024 show in Paris. Her appearance at the event made waves, further highlighted by her relationship with Frédéric Arnault, CEO of LVMH’s watch division. About her debut as a Louis Vuitton ambassador, LISA said: “Nicolas Ghesquière’s identity is strongly reflected in the designs he creates, and that’s what makes Louis Vuitton pieces so special. I’m very excited to see how his ideas come to life.” Photo Courtesy Louis Vuitton Creative director Nicolas Ghesquière commented on LISA joining the brand: “I’m thrilled to welcome Lisa as an ambassador of the house. She has a bold spirit and a charisma that I find incredibly captivating. She is as daring and creative with her music as she is with her fashion, and it’s a privilege to accompany her on this journey.” Lisa’s connection with the LVMH group is not new. In 2020, she became an ambassador for Celine, starring in iconic campaigns and even walking the runway for the brand’s Summer 2022 collection. Now with Louis Vuitton, Lisa follows in the footsteps of her BLACKPINK bandmates: Jennie represents Chanel, Jisoo is the face of Dior, and Rosé works with Saint Laurent and Tiffany & Co. Photo Courtesy Louis Vuitton While shining in the fashion world, Lisa is also making waves in her solo career. She recently launched her own management company, Lloud Co., to independently oversee her activities. In music, her latest single, “Rockstar” , debuted at No. 4 on the Billboard Global 200 chart, marking her third solo hit to break into the Top 10, following “Lalisa” and “Money” . Photo Courtesy Louis Vuitton Beyond music, Lisa is also set to conquer the screen. She has been confirmed to join the cast of the third season of the critically acclaimed HBO series The White Lotus , which will be set in her home country, Thailand. Her appointment as Louis Vuitton ambassador is a milestone that highlights the synergy between luxury fashion and global pop culture. With her authentic style and undeniable charisma, Lisa perfectly embodies the blend of tradition and modernity. Unsurprisingly, the announcement has sparked tremendous excitement, with fans worldwide celebrating yet another achievement in her multifaceted career.
- PatBO and Apartamento 03 launch collaborative collection APAT 03
Partnership Between Patricia Bonaldi and Luiz Claudio Silva Celebrates 12 Years of Friendship with Handcrafted Pieces Photos Courtesy PatBO - Photographer: @michaelwillianphoto After more than a decade of friendship and creative exchange, Patricia Bonaldi, founder of PatBO , and Luiz Claudio Silva , from Apartamento 03, present their first collaboration: the APAT 03 collection. The line features 13 pieces made entirely of linen, adorned with artisanal prints and hand embroidery. Inspired by the concept of a "baroque beach," the collection blends sophisticated and minimalist elements through loose silhouettes and neutral tones. The development of the collection involved seamstresses and embroiderers from both brands in a collaborative process that reinforces their connection. APAT 03 translates the dialogue between the visual identities of PatBO and Apartamento 03, showcasing pieces that celebrate the convergence of the two creative universes. The partnership between Patricia and Luiz began in 2012, when both were taking their first steps in the fashion industry. Since then, each has carved out their own space in the market: PatBO with a global presence and Apartamento 03 as a reference in contemporary tailoring. With this project, Patricia reveals a new facet of her aesthetic, while Luiz highlights the synergy between them, rooted in their shared origins in Minas Gerais (Brazil). The collection is available at PatBO stores and on both brands' websites. Creative Direction: @joaopessoni Photographer: @michaelwillianphoto Executive Production: @marcedenburg Video: @fabricio.barreto Beauty: @milagomesmakeup Model: @geovannabrazzz Stylist: @gabrielbinow












