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'INFLUENCER' COVER EDITION - JANUARY 24 ISSUE Photography: @photzmuller Hairstylist: @alinecristinahairstylist Makeup: @whygormakeup The cover of the INFLUENCER edition of Hooks Magazine features Char Paula, one of the most relevant digital influencers of the moment. With a career built on her passion for fashion and authenticity in everything she does, Char proves that style is much more than following trends, it's about personal expression and confidence. From an early age, fashion has been a significant part of Char's life. Her interest in fashion shows and creative wardrobe combinations as a child eventually led her to share her unique style vision on social media. Today, she is recognized for her impeccable taste and for inspiring others to discover and embrace their own style. Char describes her look as a blend of sophistication and modernity, always with a bold touch that adds personality to her outfits. Structured pieces like blazers are among her favorites, as well as statement accessories like bags or shoes that transform any ensemble into something unique. Brands like Celine, with its elegant minimalism, and Gucci, with its creative approach, are significant inspirations for her. For Char, fashion is a form of self-expression. Every choice, from colors to textures, reflects emotions and identity, and she values this personal connection with what she wears. Her favorite trend at the moment is oversized pieces and the quiet luxury aesthetic, which prioritizes understated sophistication. On the other hand, decorated Crocs, for example, don’t align with her style, which leans more toward the classic and elegant. Char also believes that the secret to dressing well lies in knowing yourself and investing in pieces that align with your personality. For her, confidence is the most important element of any look, and that’s what she strives to convey to her followers. Check out an exclusive interview with Char Paula: 1. What sparked your passion for fashion, and how has it influenced your journey as an influencer? I’ve always been fascinated by how clothes can transform not only our appearance but also our confidence. My passion started in childhood, watching fashion shows and exploring creative combinations in my wardrobe. This natural connection with fashion led me to share my style and inspirations on social media, which eventually became my career as an influencer. 2. How do you define your personal style, and what elements do you consider essential in your looks? My style is a fusion of sophistication and modernity, with a bold touch. I love structured pieces like blazers, but I also value comfort. Statement accessories, such as iconic bags or stylish shoes, are essential to adding personality to my looks. 3. Who are your biggest inspirations in the fashion world, whether in brands, designers, or personalities? I have many inspirations! I love the elegant minimalism of brands like Celine and the bold touch of Gucci. As for personalities, I’m a fan of Zendaya and Blake Lively, who always know how to blend sophistication with creativity in a unique way. 4. How do you see the relationship between fashion and personal expression? Do you believe clothing can tell stories about who we are? Absolutely! Fashion is an extension of our personality and a form of visual communication. Every choice, from colors to textures, says something about how we feel and who we are. I find it magical to tell a story without saying a word, just through a look. 5. What current trend do you love the most, and which one do you think doesn’t suit your style? I’m in love with oversized pieces and the quiet luxury aesthetic, which brings a sophisticated and understated vibe. On the other hand, the trend of decorated Crocs doesn’t suit me. I prefer something more aligned with my classic style. 6. What advice would you give to someone who wants to develop their own style and feel more confident in how they dress? I’d say to get to know yourself well and take inspiration, but never try to copy. Explore what works for your body and personality, and invest in quality key pieces that reflect who you are. Confidence is the best accessory anyone can wear!

Photo Mateus Augusto Rubim - @mateusamlr Since its inception in 2018, Midas Touch has stood out as a brand that transcends the boundaries of fashion, transforming into a creative platform that celebrates originality, human connection, and the passion for storytelling. Founded by Rodrigo Tinoco and Guido Ferreira, the Rio-based brand began its journey humbly, with a small collection of t-shirts designed in a living room. Today, it has become a prominent name in Brazilian streetwear, fostering a loyal and passionate community. The world of Midas Touch has been shaped by the founders' love for cinema, literature, and pop culture. "We’ve always felt a strong urge to create something that reflects our values and passions. Each collection mirrors the moments I’m living, the passions, vices, and obsessions," explains Rodrigo Tinoco. This personal and authentic approach has helped the brand build a unique identity and forge a deep connection with its audience. Photo Mateus Augusto Rubim - @mateusamlr In the beginning, the influence of international brands like Palace and Supreme was evident. However, Midas Touch quickly found its own voice, incorporating elements of cinema and literature into its collections, such as the 2021 release inspired by the film Dead Poets Society. Over time, these references became more subtle, weaving through the photography, campaign videos, and the overall feeling of the pieces. "We’re not part of the fashion world, and we don’t aspire to be. We just like to dress well and tell our stories through clothing,” says Rodrigo. The brand’s slogan, “Writing Our Verse,” encapsulates this philosophy. Inspired by a Walt Whitman poem and the iconic scene from Dead Poets Society, the motto reflects the idea that every day is an opportunity to write our legacy, whether through grand achievements or small, everyday actions. Classic screen printing and polychrome are fundamental pillars of Midas Touch’s visual identity. For Rodrigo, the artisanal nature of screen printing and the imperfect beauty of the prints give the pieces a unique charm. “It’s something that simply captivates us. We love the results and the natural wear over time, which adds even more personality to the clothes,” he explains. Photo Mateus Augusto Rubim - @mateusamlr From the very beginning, building a community has been essential to the brand. “Without the community and co-creation, we wouldn’t be where we are today,” emphasizes Rodrigo. This direct connection with the audience is reflected in every project the brand undertakes, including Midas Room, a party label that merges fashion and electronic music. “Midas Room is a celebration of our essence. It’s joyful, authentic, and surrounded by people who share our love for music and life,” he explains. Photo Daniel Righetti - @daniel.righetti In 2025, Midas Touch will open its first physical store in Rio de Janeiro, located in the Flamengo neighborhood. Rodrigo describes the space as a reflection of everything the brand represents: “We’ll have the most beautiful view in Brazilian streetwear and an environment that blends transparency, creativity, and connection with our community.” With plans to bring Midas Room to São Paulo and further expand its legacy, the brand proves its story is only just beginning. Interview with Rodrigo Tinoco, one of the brand’s founders: 1. How have cinema and literature shaped Midas Touch’s identity, and how do these elements remain present in the brand’s collections? Reading and writing have always been passions of mine, greatly influenced by my father. One thing leads to another, and going to the movies has become a pleasure we maintain as part of our daily routine, as well as discussing our favorite films. At the brand's inception, the influence of these art forms was very direct, featuring quotes from films and series or even using them as the theme for an entire collection. For instance, in 2021, we released an entire drop dedicated to Dead Poets Society, a film I believe I’ve watched more than ten times during my teenage years. Today, these references have become more subtle and less direct, influencing the photography of our collections or the emotions we aim to convey. While developing the main video for our latest campaign, for example, we discussed the tension between characters in the film Challengers and how it could inspire the acting of the models in that release. Through these small interventions, we bring some of our current interests to the table in a less tangible and obvious way, enhancing the final product. It’s a very natural and enjoyable process because we genuinely love this type of content. Rodrigo Tinoco - Photo Mateus Augusto Rubim - @mateusamlr 2. You mentioned that Midas Touch started with a focus on skatewear but evolved into something more unique. How did this process of finding the brand’s essence and standing out in the market unfold? When we started, our references were the brands we grew up consuming during our childhood and teenage years, as well as international streetwear icons. Quiksilver, Spitfire, DC, Diamond, Grizzly, Volcom, Supreme, and Palace were some of the brands that shaped our daily lives while growing up in Rio de Janeiro. Naturally, these brands came before the streetwear boom we experienced in Brazil and globally between 2017–2019. These brands were closely tied to the skate and surf worlds, reflecting that lifestyle in their pieces and setting trends in the market. However, this didn’t align with what we truly wanted to create and consume. Right from the first capsule, we realized we enjoyed embedding ideas or teachings into every piece, whether through direct references to artistic movements that fascinated us—like the European Renaissance—or through phrases and sayings connected to Greek mythology or foreign cinema. This type of narrative gradually became more common in the Brazilian market, losing some of its novelty. At the same time, commercial performance constraints began to limit certain creations that would have previously been approved, something expected as the brand grew. We truly found our footing in our exchanges with the community, which is an incredibly strong pillar for the brand. Since 2018, engaging directly with our audience has been crucial in understanding the message we wanted to convey. It’s safe to say that without community and co-creation, we wouldn’t be where we are today. Photo Mateus Augusto Rubim - @mateusamlr 3. The slogan “writing our verse” conveys a deeply personal and creative message. How does it reflect Midas Touch’s philosophy and the impact you aim to have on your audience? This slogan came from a rather introspective phase I went through in 2021—a time when I was experimenting with many aspects of my life and trying to make sense of everything, philosophically speaking. For reasons I don’t quite remember, I decided to revisit the previously mentioned Dead Poets Society once again. In my favorite scene of the film, the professor introduces his students to a poem by Walt Whitman that delves into the meaning of being here, of living. That was the spark I needed to tie together the brand’s values and overarching concept. The use of "writing" in the present continuous tense is intentional, as is always ending the phrase with a comma, preserving the sense of continuity. Writing our verse in the world is something we do every day—not just through our big achievements. It’s about how you treat those you love and even those you hate, how you deal with frustrations and success. Every day, we add a little more to this book, and in the end, the feelings you inspired in those you interacted with are what remain. Photo Mateus Augusto Rubim - @mateusamlr 4. Classic screen printing and polychromy are key elements of your collections. Why are these components so important to the brand’s visual identity? This answer is quite straightforward: we simply love the results. Digital printing alternatives have always bothered me from an aesthetic point of view. Beyond that, there’s an almost artisanal aspect to traditional screen printing that I find incredibly appealing. Often, it’s more costly to stick to this principle when it comes to how the pieces are printed. The feel of the silk screen on a T-shirt, the natural wear over time, and the often imperfect definition of the prints—all of these combined create a deeply fulfilling outcome. In short, we’re just really into all of it. Photo Mateus Augusto Rubim - @mateusamlr 5. With the opening of the first physical store in Rio de Janeiro, what can customers expect from this new space? This is a topic I can't talk much about just yet. I promised everyone it would be our little secret until we get closer to the opening. However, I can share that we will have the most beautiful view of national streetwear in our store, right in our backyard, and it's been an indescribable pleasure working in this environment. In this regard, I can reveal that it will be a space we’ll share with an office, and we’ll naturally have a dedicated and exclusive area for customer service, with plenty of space for the products. It's something I've always enjoyed, this transparency in every aspect, allowing the community to get to know the people behind this project. Our expectation is to open the store before the end of the first quarter, and I can already tell you there will be multiple celebrations there. Expect a lot of house music and funk on the twelfth floor. Photo Caio Backer - @___backer 6. Midas Room is a creative extension of the brand into the world of electronic music. How do you see the connection between fashion and music, and how do these parties complement the legacy of Midas Touch? Midas Room is such a cool project, it brings all of our essence into a party. Everything is so joyful, surrounded by people who share the same vibe. Guido and I have shared this passion for music since we were very young, and we’ve always celebrated our birthdays this way—playing music we love, for people we care about. The project allowed us to turn this into a way to expand the brand's presence beyond the digital realm and consumption. It’s not about ticket sales or increasing the company's profits; it’s a huge celebration of our recent achievements. And on top of that, we provide the public with a slightly different night, especially for those tired of the same old events in Rio de Janeiro. We plan to bring the project to São Paulo later this year, but that’s a bit further down the line. With increased investment in the project, we’ve connected with several exciting names in electronic music, and today we’re proud to support some Brazilian artists who explore various genres like house, tech house, and funk. These artists are now always rocking the brand, both literally and figuratively. Also, since 2022, we’ve been making indirect entries into the events market—we’ve been to the main clubs in Rio’s South Zone and supported some university parties. This is reflected on the dance floors; we see more and more people wearing the brand. On event days, it all comes together—lots of happy people, all wearing Midas. It’s incredibly gratifying. Photo Daniel Righetti - @daniel.righetti

Zoe Kravitz, Zoe Saldana, Karla Sofía Gascón, Jacques Audiard, and Trent Reznor wore Saint Laurent by Anthony Vaccarello at the 82nd Golden Globe Awards, held yesterday, January 5, in Los Angeles, California. Zoe Kravitz – Presenter • Dress:  Long velvet dress with silk bow • Shoes:  Lee slingback pumps in glazed leather Photos Disclosure Saint Laurent - Getty Karla Sofía Gascón – Nominee for Best Actress in a Motion Picture – Musical or Comedy For Emilia Pérez , directed by Jacques Audiard and co-produced by Saint Laurent Productions and Anthony Vaccarello. • Dress:  Bicolor one-shoulder dress in jersey Zoe Saldana – Nominee for Best Supporting Actress For Emilia Pérez , directed by Jacques Audiard and co-produced by Saint Laurent Productions and Anthony Vaccarello. • Dress:  Long sequin dress • Accessory:  Silk taffeta cape • Shoes:  La Scandale platform sandals in satin crepe Jacques Audiard – Nominee for Best Director and Best Screenplay – Motion Picture For Emilia Pérez , co-produced by Saint Laurent Productions and Anthony Vaccarello. • Suit:  Tuxedo jacket and pants in grain de poudre • Shirt:  Cotton poplin shirt • Shoes:  Wyatt boots in smooth leather Trent Reznor – Nominee for Best Original Score and Best Original Song – Motion Picture For Challengers . • Suit:  Tuxedo jacket and straight pants in grain de poudre • Sweater:  Wool turtleneck sweater • Shoes:  Augustin boots in smooth leather

This Sunday (5th), Los Angeles hosted the 82nd Golden Globe Awards, officially kicking off the 2025 awards season. Photo Courtesy Cartier / Getty Images On the red carpet, Cartier dazzled with prominent names showcasing the Maison’s iconic creations. Zoe Saldaña, a close friend of the brand, captivated everyone by debuting the Melis  necklace and earrings, a unique creation from the High Jewelry collection. The one-of-a-kind piece was personally selected by Saldaña and her stylist, Petra Flannery, during a private meeting with Alexa Abitbol, Director of the Maison’s High Jewelry Atelier, at the iconic Cartier boutique on 13 Paix. “It is an honor to be the first person to wear the Melis set and showcase its beauty on this special occasion. Its golden fluidity felt perfect for the event, making it a joy to wear,” says Zoe Saldaña. The Melis necklace was created over 738 hours of highly specialized work by the Maison’s artisans, utilizing complex and rare savoir-faire techniques. The name means “honey,” and the bee suspended on the necklace acts as a totem, its body crafted from a 2.64-carat Fancy Intense yellow diamond in briolette cut, a Maison signature. Surrounding this precious and poetic insect is a structure entirely composed of stylized honeycomb motifs, meticulously crafted with yellow diamond beads, briolette-cut diamonds, and brilliant-cut diamonds. The warm glow of the indulgent color palette—enhanced by the yellow gold structure—also evokes the rich sweetness of honey. An uncommon feature in the world of High Jewelry, the non-faceted diamond beads are surrounded by a mirror-polishing technique that reflects light with a delicate shimmer, guiding the gaze along the precisely organized gradient of colors. Meanwhile, the briolette-cut diamonds are mounted on micro-wires in a delicate display of Cartier’s savoir-faire. Photo Getty Images Timothée Chalamet, Elle Fanning, Anna Sawai, and Sebastian Stan rounded out the list of stars donning Cartier pieces, solidifying the Maison’s standout presence on one of Hollywood’s most glamorous nights. Photo Getty Images

'NEW YORK' COVER EDITION - JANUARY 25 ISSUE Credits / Photographer: @Raffyleal / Photographer: @Marin_photo_nyc / Studio: @raffealstudio / Mackeup: @makeuppacha Kahuany Tufaile graces the cover of the 'NEW YORK' edition of Hooks Magazine, marking a significant chapter in her modeling career. With years of experience and a passion for the art of modeling, Kahuany embraces this moment with confidence and elegance, showcasing her unique style in one of the world's most dynamic fashion capitals. Her journey to signing with a renowned New York agency reflects not only her resilience but also her preparation for this new phase. Over the years, Kahuany has honed her craft, overcoming challenges and seizing opportunities that have shaped her as a model. The culmination of her efforts has led her to this pivotal moment, where she is ready to bring her distinctive presence to the international fashion scene. For Kahuany, New York represents a place of endless possibilities. The city's vibrant energy and diversity perfectly align with her vision and ambition. Her commitment to excellence and her ability to adapt and evolve have positioned her to shine in this ever-changing industry. With a focus on impactful campaigns and partnerships with renowned brands, Kahuany is ready to embrace everything this new chapter has to offer. Her story is one of perseverance, preparation, and passion—a testament to the idea that success comes not only from talent but also from dedication and timing. As she steps into the spotlight in one of the most iconic fashion capitals, Kahuany Tufaile embodies the essence of pursuing dreams with authenticity and determination. Exclusive Interview with Kahuany Tufaile: 1. What was the moment like when you found out you had signed with a modeling agency in New York? "I had wanted a New York agency for a long time. However, when I first arrived, my English wasn't good, so I focused on learning the language and put that goal on hold. Late this year, I happened to meet the owner of a modeling agency at a friends' event. A friend who is part of her agency introduced us, and she invited me to join. It happened at a time when I wasn't actively looking and had almost lost hope of securing an agency here. It was a surprise, and I was thrilled by the opportunity. After all, modeling has always been a part of my life since I was a child." 2. What were the biggest challenges you faced to reach this milestone in your career? "I’ve faced many challenges. I’ve stopped modeling and restarted several times. I began my career at the age of 10. My dream has always been to model abroad and travel the world, but God’s plan was different. It took a long time for me to move abroad. I spent a significant amount of time in São Paulo, which was an excellent foundation for my career. I came to New York six years ago on vacation and ended up staying to study English. During that time, I met many photographers and designers who wanted to work with me. But, to my surprise, when I had almost given up hope of finding an agency after all these years, I received the invitation to join EMG Models. This experience taught me that achieving our goals requires preparation, persistence, and never giving up. God’s plan is perfect and happens not when we want it, but when we’re truly ready. Looking back, I see those years as preparation for what I’m living now. Even though I sometimes thought it was 'too late' because we’re conditioned to believe the industry is for younger models, I’ve learned to trust God’s timing. Each of us has a unique path. Now, more than ever, the market is embracing more mature models, not just 'baby faces.' Your age doesn’t matter. Your moment to shine comes when you’re fully prepared and mature, not just when you’re starting out. For me, the biggest challenge has always been time—and learning to trust that God’s timing isn’t the same as ours. We just can’t give up or lose faith in the dreams He plants in our hearts." 3. How do you view opportunities in the international fashion market, and how do you plan to stand out? "Having lived abroad for quite some time now, I see the international market as wide open with countless opportunities. I’ve noticed the industry increasingly embracing women with my profile, and I believe this is my moment to stand out by giving my best in everything I’ve experienced so far. I believe I have a unique and different kind of beauty, and now is the time to step into what God has planned for me. New York is the capital of the world, and securing an agency here, especially at a time when I wasn’t actively searching, shows me that I’m more ready than ever. I’m confident I’ll stand out by dedicating myself fully to my career in this new chapter." 4. What role did your team or personal support system play in achieving this important contract? "I didn’t put in any effort for this. As I mentioned, the invitation came to me at a moment when I wasn’t expecting it and had almost lost hope. So, my word for this is simply GRATITUDE!" 5. What message would you like to share with other Brazilian models dreaming of an international career? "Never give up on your dreams! Be prepared! Stay focused! Keep your faith! No matter how many 'no's you hear, the right 'yes' will come at the right time and moment! You simply cannot give up—ever! Perseverance!!!!! 'For man it may be impossible, but for God, ALL things are possible.'" 6: What are your next professional goals now that you are officially connected to one of the fashion capitals of the world? "My goal now is to fully focus on my career and land as many campaigns as possible. I aim to work with major campaigns and big brands, achieving more international recognition."

Photos Courtesy Louis Vuitton In a world where fashion constantly reinvents itself, some collaborations remain eternal. Louis Vuitton has tapped into this legacy by reviving one of its most iconic partnerships: the Takashi Murakami collection. First introduced in the early 2000s, this visionary collaboration between the Japanese artist and the French luxury powerhouse has reemerged—modernized, refreshed, and more relevant than ever. And who better to usher in this revival than Zendaya, one of the most influential style icons of our time? The campaign, shot by the renowned duo Inez & Vinoodh, brings Zendaya and Murakami together in a celebration of art, luxury, and nostalgia. The collection’s star? Murakami’s reimagined LV monogram—a kaleidoscope of 33 vibrant colors layered with floral motifs that exude playfulness and sophistication. Nearly 200 pieces make up the line, from reimagined classics to new designs, each embodying the daring spirit of early 2000s fashion while embracing today’s demand for bold self-expression. “There are a plurality of reasons and decisions that went into this reedition. I must say that we also came back to the subject with Takashi because we had noticed the wild rise of the vintage and secondhand market, and that celebrities were spontaneously wearing colorful pieces, regularly bringing them back out of their wardrobes with a great deal of pride,” Pietro Beccari said. Y2K Nostalgia with a Modern Twist “We wanted to reach out to the generation who is not yet familiar with that collaboration, but who loves what was done 20 years ago and more recently with the Monogramouflage,” Adds the CEO of Louis Vuitton. The timing of this revival is no coincidence. Y2K aesthetics have made a massive comeback in recent years, influencing everything from streetwear to couture. For many, Murakami’s work symbolizes that era, capturing a cultural moment when fashion was loud, fearless, and unapologetically fun. Now, with a new wave of consumers embracing this aesthetic, Louis Vuitton is betting on the enduring power of nostalgia to drive not just sentiment but spending. Pietro Beccari, CEO of Louis Vuitton, shared insights about the collaboration in a recent interview. “This collection is more than a revival; it’s a tribute to an era that changed the conversation around luxury. Murakami’s vision back then was revolutionary, and today it resonates just as deeply with a generation looking for authenticity and creativity in what they wear.” Zendaya: A Muse for a New Era Zendaya’s role as the face of this campaign is no accident. As a modern muse who effortlessly bridges the worlds of fashion and culture, she perfectly embodies the collection’s duality—an homage to the past and a bold statement for the future. Her ability to connect with audiences across generations and backgrounds makes her the ideal ambassador for a line rooted in heritage yet bursting with modernity. A New Beginning Set to debut on January 1, the Louis Vuitton x Murakami collection promises to redefine how we think about nostalgia and luxury. From iconic handbags that once dominated celebrity closets to reimagined designs that push the boundaries of art and fashion, this collection is more than just a product launch—it’s a cultural moment. For fans of the original line and newcomers alike, this is a rare opportunity to own a piece of history reinvented. As Zendaya herself remarked during the campaign’s unveiling, “This isn’t just about fashion; it’s about creativity, individuality, and celebrating a legacy that continues to inspire.”

Gothic aesthetics reinvented by Robert Eggers and the film’s influence on contemporary couture Photos Courtesy of Focus Features When we think of vampires, our imagination often conjures flowing capes, dark fabrics, and an air of mystery. Yet, Robert Eggers’ new Nosferatu goes beyond the cliché, exploring gothic sophistication with a modern twist that promises to influence the fashion world. With costumes designed by longtime collaborator Linda Muir, the film is a masterclass in merging historical authenticity with contemporary boldness. “I do want to prove that I’m a hard worker and I’m not here for anything else but to work hard. But Rob [Eggers, Nosferatu director] was one of my bucket list directors. I didn’t think I would get to work with him so soon, so early in my career” Said Lily-Rose Depp FASHION AS A NARRATIVE ELEMENT Set between 19th-century Germany and Transylvania, Nosferatu immerses viewers in the aesthetics of the era while intertwining modern sensibilities that resonate with current trends. Linda Muir drew inspiration from 19th-century German textile books and unique vintage pieces, ensuring that every costume detail contributes to the storytelling. The attention to how fabrics reflect candlelight or fade into shadows makes each piece as unforgettable as the characters themselves. Lily-Rose Depp, portraying the female lead, captivates not only with her performance but also with the power of her wardrobe. From delicate corsets reminiscent of Vivienne Westwood and John Galliano’s designs to ethereal nightgowns evoking the innocence of Chanel and Chloé, each outfit mirrors her character’s emotional journey. COSTUMES AS ARTISTIC MASTERPIECES Linda Muir’s team, including experts Lizzie Agnew and Catherine Collard, brought unparalleled craftsmanship to the production. Under Agnew’s leadership, both men’s and women’s costumes seamlessly blend historical tailoring with contemporary flair. Inspired by iconic collections such as Prada’s FW12 men’s line, heavy wool coats echo European sartorial tradition, while bold patterns reminiscent of Hermès and Guo Pei add an unexpected edge to the gothic aesthetic. Depp’s mourning attire, in particular, combines drama with subtlety, featuring voluminous skirts and puffed sleeves that amplify her on-screen presence. The dark palette dominates, but it’s the interplay between these costumes and the film’s gray, melancholic lighting that elevates the visual experience. A NEW INSPIRATION FOR THE FASHION WORLD Nosferatu is not just a horror film—it’s a style manifesto. Its innovative take on gothic fashion has the potential to redefine trends, especially as audiences seek alternatives to the vibrant maximalism of Barbiecore . The film’s dark, romantic aesthetic paves the way for a gothic renaissance in contemporary fashion, influencing everything from haute couture to streetwear. With creative collaborations like Heretic Parfum’s Nosferatu Eau de Macabre , Eggers and his team have proven that fashion and cinema are complementary languages. Nosferatu not only revisits a classic horror masterpiece but also reimagines how fashion can tell stories and build immersive worlds. In an era that celebrates both nostalgia and innovation, Nosferatu ’s legacy is just beginning. The question remains: are we ready to embrace gothic as the new luxury?

Singer GHABI was one of the standout figures in the New Year's celebrations in Brazil's Northeast. Known for her bold and unique style, the artist turned heads with outfits that blended trends like crochet, strategic cutouts, and sheer fabrics. Her chosen looks perfectly captured the relaxed yet sophisticated vibe of the region, showcasing her talent for merging fashion with personal identity. Photos Disclosure Press Set against a paradisiacal backdrop, GHABI showcased outfits that celebrated local craftsmanship, featuring hand-made crochet pieces—a strong trend in recent seasons. She also embraced asymmetrical and strategic cutouts that added a modern touch to her ensembles, while sheer elements brought sensuality without compromising elegance. To complete the looks, bold accessories such as statement necklaces, earrings, and bracelets added even more personality to her style. On social media, the singer's posts quickly captivated her followers, who praised her choices and stunning visuals. GHABI not only welcomed 2025 in style but also reinforced her status as a fashion icon in the Brazilian music scene.

Photo: @acid.vk The story of the brand COROA began long before its first collection was launched in March 2020. Created by Lucas Pacheco, the brand embodies a unique essence that combines authenticity, memory, and a deep sense of identity. Lucas grew up in Divinópolis, Brazil, selling pineapples at the local market with his grandparents and uncles. This activity not only helped support his family but also shaped his values and creativity. This experience became the foundation for the creation of COROA, whose name references the pineapple crown, a symbol of this emotional connection. In 2019, while still studying Biological Sciences in São João del Rei, Lucas began questioning his academic path. The search for a direction that truly represented him sparked the desire to create something of his own. Initially, the idea was simple: to sell T-shirts inspired by popular brands of the time. However, encouraged by his father, he decided to invest in an original brand that would translate his experiences and values into something meaningful. Thus, COROA was born—a brand that defies the ordinary by transforming personal memories into collections full of significance. Photo @safesilva From the start, COROA stood out for its ability to blend fashion and storytelling. Its first collections were inspired by the vibrant world of local markets, featuring prints that evoked pineapples and the daily life of those immersed in that environment. Over time, the creative focus evolved, but the essence remained unchanged: each piece tells a story—whether it’s a tribute to family members, a childhood memory, or a striking cultural reference. The journey to transform the initial idea into a well-established brand was filled with challenges. Lucas faced difficulties in finding reliable suppliers and had to learn through experience how to build a strong identity for his brand. Furthermore, launching COROA at the onset of the pandemic brought unexpected obstacles. Sales, which initially took place locally and in-person, had to be paused due to lockdowns. However, this break allowed Lucas to rethink his strategies and reinforce his vision for the brand. Photo: @acid.vk Lucas believes that the brand's unique strength lies in this emotional connection. When wearing a piece from COROA, the customer isn’t just following a trend—they’re connecting with a genuine story. The brand, born from a mix of intuition, persistence, and passion, inspires not only through the quality of its products but also through the authenticity of its purpose. Exclusive Interview with Lucas Pacheco, Founder of COROA: 1. How did the idea of associating the brand COROA with pineapples and your personal story come about? Do you think this connection is a unique advantage in the market? The idea came from the desire to convey something deeply meaningful to me through collections and campaigns. I truly believe it’s a unique advantage. Many people connect with stories and with what resonates with them personally. Photo @safesilva 2. What were the biggest challenges you faced in transforming your initial idea—selling counterfeit T-shirts—into an authentic, original brand? There were many challenges in the beginning, and there still are. The lack of knowledge combined with the difficulty of finding good suppliers made the brand’s progress much harder. This significantly impacts brand establishment since quality is one of the main pillars, especially in the early stages. 3. COROA’s first collection was launched in March 2020, just before the pandemic. How did this timing affect the brand's start and your strategies? In the beginning, sales were limited to friends and acquaintances, and I personally delivered the products myself. With the lockdown, having direct contact with customers was no longer possible. As a result, it became unfeasible to work, and we had to pause operations for several months. It was a very challenging time. Photo @safesilva 4. Your collections are strongly connected to your life experiences and personal memories. How do you decide which stories or themes will be portrayed in each new collection? Essentially, if something makes sense to me and touches me in some way, I transform it into a campaign and try to convey that to my audience. 5. Your experience at the farmers’ market played a central role in the beginning of COROA. How do these roots continue to influence the brand, even indirectly? I believe it’s about the essence of conveying something meaningful from my life. Photo: @acid.vk 6. What advice would you give to young entrepreneurs who, like you, are trying to balance studies, work, and the dream of creating something of their own? Believe in your intuition, do what truly makes sense to you, and seek as much knowledge as you can. One important thing is to always take the first step and not wait for perfect conditions to start. Photo @safesilva

Creative direction - Guilherme Menegat / Photo - Otavio Conci / Make - Débora Camassola / Models - Eric Pauli and Pedro Martini / Set assistants - Rodrigo Santos and Martina Cambruzzi Since its launch in October 2022, DES PREZO has garnered attention for being much more than just a clothing brand. It was born from the desire of its founder, Guilherme Menegat, a designer passionate about visual arts and music, to create something unique and full of meaning. Inspired by the punk movement and the underground electronic scene, the brand blends rebellion, style, and a deeply personal perspective on how fashion can tell stories and spark reflection. The name “DES PREZO” perfectly reflects this concept. It represents both a break from the old and meaningless and an appreciation for what is new and authentic. This essence is evident in every piece of the brand, crafted with great care in its own studio. There, a small and highly dedicated team creates each detail, from elaborately cut pants to embroidered caps and jackets with unique finishes. DES PREZO doesn’t follow fleeting trends or produce clothing in mass quantities. Each collection is designed to last and offer something special, whether through fabrics, tailoring, or finishes. The brand has already launched pieces in leather, denim, knitwear, and even items featuring innovative printing and washing techniques. These products have won over discerning, fashion-savvy customers seeking something more exclusive and full of personality. Although sales are primarily online, DES PREZO has already built a loyal customer base worldwide. Its pieces are especially popular among artists and individuals looking for a distinctive look, whether for parties or everyday wear, blending sophistication with attitude. The success of the latest collection was so significant that, in just two months, sales surpassed the revenue of the entire previous year. Now, the brand is focused on expanding its presence and bringing its creations to new markets. DES PREZO is for those unafraid to stand out and who seek pieces that go beyond the ordinary. More than just clothing, the brand offers a form of expression and an invitation to rethink fashion in a deeper and more authentic way. --- INTERVIEW WITH GUILHERME MENEGAT BIONDO - DES PREZO: DES PREZO challenges conventional standards. What are the main challenges you face in creating such a disruptive brand in a competitive market like fashion? Since the beginning of the brand, I’ve faced several challenges, but I believe the most significant one occurred right at the start. My goal was to create a standout product in the Brazilian fashion market, focusing on meticulous details like cuts, trims, materials, and finishing techniques. During the first collection, a capsule, I tried outsourcing production to external manufacturers, but the results fell far short of expectations. From the second collection onwards, we decided to internalize almost the entire production process. Today, about 80% of the steps are carried out by us: pattern making, cutting, sewing, design, and finishing. This in-house control was essential to achieving the level of quality and aesthetics we’ve aimed for since the beginning. Without a doubt, this was one of the biggest challenges in the early stages of the brand. Another major challenge, especially for new brands in Brazil, is gaining acceptance and recognition from the public. As a brand that started without a significant history or references, we faced the natural hesitation of consumers to give us a chance. Many people need to see others wearing the brand or hear about positive experiences before feeling confident enough to purchase from a new label. Additionally, the market is saturated with emerging brands, and negative experiences can make consumers more cautious. Breaking through this barrier and proving that our product is different, that we offer quality, and that our aesthetics are constantly evolving has been a challenging task. However, I believe that after another year in operation, we’ve managed to solidify our position in the market and overcome many of these initial hurdles. Finally, it’s important to highlight that entrepreneurship in Brazil, especially in the fashion industry, is a daily challenge. Every day, we learn and adapt, always striving to improve our work and strengthen our brand in the market. The essence of DES PREZO is deeply tied to authenticity and individuality. How do you translate these concepts into the brand's collections and creative processes? The idea of creating a brand didn’t come overnight. Since I first started envisioning this possibility about ten years ago, I realized it would be a much deeper and more challenging process than simply designing pieces or posting photos online. It has been a journey of self-discovery and growth. As a creative, I had to practice patience and understand the right moments to execute each step of the project. Around ten years ago, I had an initial experience creating a few t-shirts with friends. At that time, it became clear that building a brand would require much more than I had anticipated. It was during that period that I began to grasp the true meaning of developing a creative business. Between that early attempt and the actual establishment of the brand, I had the chance to graduate and work in different places, where I learned a great deal from the people around me. These experiences were crucial in shaping my vision and preparing me to take the next steps. When I finally decided the time was right to develop the pieces I truly wanted to create, I discovered that, despite thinking I was ready, the practical process revealed how much there was still to learn. For me, this is one of the most fascinating aspects: the constant challenge to reinvent oneself, seek new information, discover suppliers, test different fabrics, and explore techniques in washing, finishing, and printing. Each of these steps contributes to distinguishing a professional who settles for the status quo from those who continuously strive to improve. I believe that this dedication to ongoing development is what truly defines success in the fashion industry. It’s not just about creating clothes but about building a process that allows for constant innovation and evolution. This daily pursuit of improvement is what makes the journey challenging but also incredibly rewarding. You mentioned that “Des Prezo” symbolizes resistance and renewal. How have these values been reflected in the brand's journey since its founding in 2022? I believe the brand’s name itself carries a profound meaning: DES PREZO. To answer this question, it’s important to explain why I chose it. The “DES” connects me to the past. It’s a prefix of negation, and for me, it symbolizes rejecting ideas and concepts imposed by society that I often disagree with. On the other hand, “PREZO” represents the future. It’s tied to what we value, aspire to create, and build. This duality between past and future is a fundamental pillar of the brand. When I think about my work, I aim to develop prints and designs that provoke, intrigue, and make people reflect. I want them to feel there’s something deeper, something that invites them to question. Even when the message seems uncomfortable or negative at first glance, I try to transform that feeling into something that makes the viewer stop and reconsider. This approach also appears in our campaigns and the brand’s visual identity, which steers away from the conventional. At first, not everyone might understand or like it, but those who look deeper can see the purpose and coherence behind every choice. For me, DES PREZO is more than just clothing or design. It’s a space where I can express my experiences and restlessness. Since my teenage years, I’ve carried feelings and ideas that, at the time, I couldn’t externalize or discuss. Today, through the brand, I can transform those experiences and give voice to what was once suppressed. But I do so in a transformative way, because I no longer look at my past with the same eyes. Furthermore, it’s impossible to talk about fashion without addressing its social dimension. We all know that the fashion industry can be harsh and unjust, especially for those working behind the scenes. When we decided to create our own production line, we made a point of establishing a workspace where people felt valued, well-compensated, and genuinely happy to collaborate with us. For me, this goes far beyond clothing. DES PREZO has become an ecosystem—a reflection of the values I uphold and the impact I want to make. At its core, DES PREZO is a fusion of old emotions and future visions. It’s a project built with soul, where every detail reflects the desire to create something unique and meaningful, both for me and for those who choose to be part of this story. With a focus on limited and high-quality collections, how does DES PREZO balance the desire for exclusivity with the need to expand its customer base? We’re entering our second year in the market, and I can confidently say that the first year was largely a period of experimentation. Many answers were still unclear, and our workflow was based on trial and error—on what we imagined might work. Our production, especially starting with the second collection, remained small. When we designed and produced, everything was done within our means, without large volumes or guarantees of what would truly resonate. Over time, particularly in the early and middle parts of this year, we started analyzing sales data from our collections. We discovered something interesting: entry-level pieces like t-shirts and caps were very well-received, selling just as much as our more elaborate items. However, due to our lean structure, we couldn’t produce many units of each item. This experience gave us a better understanding of our audience. We realized that while many customers seek entry-level products, there’s also significant demand for pieces with distinctive designs and more elaborate craftsmanship. This insight led us to rethink our collection mix. Unlike the traditional model, which suggests that collections include only a small percentage of bold, statement pieces, we’ve chosen to play with that logic. From last year to now, our production has nearly tripled. With more team members, we’ve gained the freedom to increase both the quantity of pieces and the variety of products we offer. Today, when designing a collection, we have the advantage of producing everything internally, giving us much greater control. We can experiment with different fabrics, approve pieces more quickly, and ensure the quality and finishing we strive for. This in-house control allows us to respond swiftly to demand and make adjustments that would be more challenging with outsourced production. Currently, we’ve gradually increased the volume of entry-level products like t-shirts and caps to meet high demand. At the same time, we’re expanding the production of more complex and intricate pieces, always seeking a balance between volume and quality. In the coming years, our goal is to continue scaling our internal production. We want to grow consistently while maintaining the precision, control, and identity we’ve built, offering our customers not just products but unique and authentic experiences. The punk scene and underground electronic culture are striking inspirations for DES PREZO. How do these movements influence not only the design of your pieces but also the brand's narrative? Much like DES PREZO itself, my creative vision draws heavily from movements that challenge and oppose the system. When we look at the punk and underground electronic scenes, they share a common thread of breaking norms and rejecting what’s imposed. It’s about seeking something different—something that provokes and deconstructs. My creative references are deeply rooted in this connection to counterculture. To develop my work, I spend a lot of time researching art, posters, and flyers from punk bands of the ’80s. I also dive into books and projects by artists who explored the world of raves and electronic parties in the ’90s and 2000s. Beyond that, my personal experiences play a significant role: I regularly attend punk shows and electronic events, and I believe this direct immersion is essential to my creative process. For me, creation is also an exercise in self-discovery. It’s about understanding what I resonate with, uncovering the messages I want to convey, and finding ways to bridge two seemingly distinct worlds that I see as deeply complementary. This fusion of influences—from punk to the electronic scene—shapes my vision and is what I strive to express through my work. With almost two years of trajectory, how do you envision the future of DES PREZO in terms of expansion and innovation, especially within the context of both national and international fashion? In the beginning, it’s hard to dream big, but I’ve always known where I wanted to go and work daily to reach that goal. With two years into the project, I must admit that I didn’t imagine being where I am today. The reception has been overwhelmingly positive, and it motivates me to keep moving forward. Recently, I visited São Paulo and had the chance to meet people who were unfamiliar to me. I was surprised to realize that the brand is more recognized there than in my hometown, located in the southern, more interior region of the country. This is incredibly rewarding because it shows that even without personal connections, people are discovering DES PREZO and appreciating what we’re creating. For me, this is just the beginning. I want to keep refining the brand, learning, and growing every day. I love what I do, and it’s incredibly fulfilling to receive positive messages and see that our work is reaching people. This kind of recognition gives us the strength to keep evolving. I believe we are growing at the right pace, building a solid foundation without taking risky leaps. The year 2025 is already starting with significant opportunities and changes that will open new doors for us. Some goals I set early on have already been achieved, while others still require more effort, but I am committed to continuing this process of learning and reinvention. My vision for the future is to take DES PREZO beyond Brazil’s borders. I hope that, in a few years, we’ll be present in the world’s major fashion capitals. This is a big dream, but I believe that with consistent work and dedication, it’s achievable.

Photo: Lucas Aguiar - Collab Barc X Mãolee Since its founding in 2021, Barc has been making waves in the fashion world with its ability to bridge the gap between streetwear and tailoring. Founded by Guilherme Martins, the brand embodies a unique vision that blends family heritage, personal experiences, and a refined interpretation of Brazilian culture. Inspired by the legacy of his grandfather, a tailor from Rio de Janeiro, Barc brings the precision and care of classic tailoring into the urban realm. Each piece is crafted with meticulous attention to quality and durability, reviving the value of garments designed to endure beyond fleeting trends. The brand is defined by its ability to merge distinct worlds into a singular identity. In Barc’s collections, structured cuts and refined finishes harmonize effortlessly with the ease and functionality of streetwear. This synergy extends to the brand's editorials, where the classic meets the urban in settings that capture the essence of a contemporary and authentic aesthetic. Avoiding tropical clichés, Guilherme infuses Brazilian identity into subtle details and narratives that celebrate the country's cultural complexity, offering an introspective and sophisticated perspective on national identity. Photo of the last collection: Guilherme Frem More than just a clothing brand, Barc positions itself as a platform for expression, challenging norms and sparking critical reflections. Its collections delve into social and cultural themes, such as the "Welcome to Real Rio" beanie, which deconstructs the idealized image of Rio de Janeiro, offering a more authentic portrayal of the city. Another standout is the "Get Hit" t-shirt, critiquing cultural appropriation by foreign brands that exploit Brazilian aesthetics without truly understanding or respecting their essence. These provocations, far from being superficial, establish Barc as a brand that transcends commercial goals, inviting meaningful reflection and dialogue. Barc’s communication strategy further reinforces its distinctive identity. The launch video for its latest collection, which gained widespread attention on social media, exemplifies how the brand leverages visual narratives to amplify its message. Rich in references to Brazilian culture, the video highlights Barc's commitment to forging deep connections with its audience, moving beyond mere aesthetics to elegantly and provocatively address cultural and social issues. Photo: Lucas Aguiar - Collab Barc X Mãolee Exclusive Interview: 1. How did your grandfather’s story as a tailor in Rio de Janeiro directly influence Barc’s aesthetics and values? Barc's aesthetic is defined by the combination of streetwear with tailoring references and classic fashion elements—a fusion that shapes the brand’s identity. My first connection to this more classic side of fashion came through my grandfather, a tailor in Rio de Janeiro. Observing the suits and pieces he crafted throughout his career, I came to appreciate the meticulous care and attention to detail he embodied—qualities that are increasingly rare in today’s fashion industry. This perspective on classic tailoring inspired me to incorporate principles of precision and durability into Barc’s creations. By blending the influence of tailoring with streetwear, I aim to design pieces that are not disposable but timeless and high-quality, meant to last for years like the garments of the past. Barc strives to maintain this dedication to craftsmanship while preserving the essence of streetwear, bringing together the best of both worlds. Photo of the last collection: Guilherme Frem 2. Barc combines streetwear with tailoring. How do you balance these distinct elements to create harmonious and authentic pieces? This connection goes beyond the pieces themselves. Often, the classic aesthetic appears in the editorial settings or in the styling, where we complement with tailored pieces to create an atmosphere that reflects the brand's identity. In the collections, this fusion is reflected in pieces that transition between streetwear and classic, whether in cuts, color palettes, or even trimmings. It is this attention to connecting both worlds that defines Barc. Photo of the last collection: Guilherme Frem 3. The brand addresses social and cultural issues in its collections, such as the "Welcome to Real Rio" beanie and the "Get Hit" t-shirt. Why is it important for you to bring critical reflections into the fashion world? For me, fashion is a cultural and political tool. I'm not leading Barc just to make cool pieces; there are already many brands doing that. When I created Barc, my intention wasn't just to put beautiful pieces on the market, but to use the brand to spark discussions. The "Welcome to Real Rio" beanie, for example, questions the approach of brands that depict Rio only through the touristy lens of the South Zone, while the "Get Hit" t-shirt challenges foreign brands that appropriate elements of our culture. Even though sometimes this might not be the most commercially viable choice, Barc’s goal is to provoke and go beyond aesthetics, creating a space for reflections that impact not only consumers but the industry as a whole. We want to move beyond the surface and bring meaning because I believe fashion plays a significant role in culture and society. 4. Brazilian culture is central to Barc’s identity, but with a sophisticated and non-obvious perspective. How do you translate Brazil into your pieces without falling into clichés? I believe everything starts with the perspective, where we choose to seek references. If you only look in the same places, the results will always be the same. I try to explore less obvious references and stories that aren’t widely told. Brazilianness is reflected in the details of the pieces and the narratives we aim to create, always respecting the cultural complexity of the country. The idea is to go beyond clichés and show an authentic perspective, bringing out a more questioning and unconventional side. Photo of the last collection: Guilherme Frem 5. The launch video for the latest collection had a great impact. What is the role of visual storytelling and provocative marketing in building the brand's identity? Telling stories is essential for any brand, but there are limitations in what we can convey through clothes alone. That’s where visual storytelling comes in, creating an atmosphere that goes beyond the garment itself. They help complement the brand's message and connect with the audience on a deeper level. The provocative marketing we adopt has a questioning stance, always aiming to raise important discussions, but in a subtle and elegant way. In the case of the launch video, we wanted to provoke reflection and address relevant issues. We know that part of people's attention is tied to aesthetics, so we always aim to bring a lot of aesthetics alongside the message. This kind of marketing requires authenticity, precisely because it may go against what is considered commercially safe. Many brands avoid taking a relevant stand to avoid risking their image or losing revenue, which is the primary focus of the industry. However, this questioning stance strengthens Barc's identity and creates a genuine connection with those who resonate with this deeper perspective. Photo: Lucas Aguiar - Collab Barc X Mãolee 6. What is the main legacy you want to build with Barc in the fashion scene? Barc is part of a movement, streetwear, that truly impacts fashion in a broader sense. This movement has the ability to communicate with everyone, breaking down the barriers that often exist in other fashion niches. We try to play our part within this movement in our own way, which is, in a sense, to provoke reflections on what we believe is truly relevant in our social and cultural context. The legacy of Barc is, in fact, to be part of this broader cultural movement, where fashion is a way to connect people and communities, without being limited to a specific audience.

Photos Disclosure Coco Bambu If you’re looking for a sophisticated and fun way to celebrate the arrival of 2025, Coco Bambu Curitiba has prepared an unforgettable night at its locations in Shopping Crystal and Coco Bambu Barigui. With the theme Gold & White – Masquerade Ball , the event promises to be the highlight of New Year’s Eve in the city. Event Details: - Date: December 31, 2024 - Theme: Gold & White with Masquerade Ball - Locations: - Shopping Crystal (with children's recreation available) - Coco Bambu Barigui Prices: - Adults: R$ 420.00 (includes R$ 200.00 credit for food and drinks) - PIX Payment: R$ 400.00 - Children aged 6 to 10: R$ 210.00 (includes R$ 100.00 credit for food and drinks) - Children aged 0 to 5: Free. Installment Plan: Available in up to 3 installments. Event Highlights: - Free Corkage: Bring your own drinks! Coco Bambu provides ice buckets and ice. - Live Music: Two teams of musicians will ensure the perfect soundtrack for the New Year’s celebration. - Kids’ Space: Fully operational playroom, so children can enjoy the night too. How to Join: Secure your ticket now through the official link or contact the nearest location. Spots are limited, and elegance is guaranteed! Don’t miss the chance to start 2025 in style, celebrating with great food, music, and a unique atmosphere at Coco Bambu Curitiba.