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- Zaia Angelo presents a powerful and vibrant fashion show featuring trans women in Brasília
Photo Disclosure Press Last Saturday (23), fashion designer and visual artist Zaia Angelo hosted the highly anticipated Disfóricas fashion show at the National Museum in Brasília. Known for her work blending fashion and resistance, Zaia unveiled a stunning and deeply meaningful collection, showcased exclusively by trans women and travestis. The event reinforced her message of inclusion, identity, and boldness within the Brazilian fashion scene. “Seeing my designs come to life and take form on the runway, worn by strong and inspiring women, made all the effort of these past months worthwhile,” celebrated Zaia. The designer highlighted the audience's positive reception: “The response was much better than I expected, and I’m glad to see there’s room in fashion to discuss the challenges faced by trans bodies in society.” The collection presented at Disfóricas merges technology and identity, exploring the dysphoria experienced by trans people. Inspired by the distortions created by artificial intelligence when attempting to represent humans, Zaia translated this concept into masks, oversized necklaces, and dresses with irregular silhouettes. Despite the profound theme, the collection was vibrant and colorful, featuring elements reminiscent of camp style. “This collection is immensely important for building the solid career in fashion that I aim for and dream of,” Zaia shared, moved by the impact of her work. With a resume that includes collaborations with artists like Anitta, Liniker, and Marina Sena, as well as nationally recognized awards, Zaia once again used fashion as a tool for resistance and visibility. Beyond celebrating diversity, the show delivered a powerful message about the challenges faced by trans bodies in society, underscoring the importance of creating spaces that embrace and amplify these narratives. The event marked a milestone not only for Zaia Angelo but also for Brazilian fashion, demonstrating how creativity and activism can walk hand in hand.
- Kate Moss and Zara: The Capsule Collection That Revives Party Glamour
(Photos: Mert & Marcus / Courtesy of Zara) The eternal fashion muse, Kate Moss, is back and more iconic than ever. Announced today, her new capsule collection for Zara promises to be the hit of the holiday season. Co-designed by Moss and renowned stylist Katy England, the line is an ode to vintage glamour, drawing inspiration from the legendary Studio 54, the disco spirit of the 70s, and the rebellious style of iconic bands like Led Zeppelin. “The collection has got – and I hate saying this word – a timelessness to it. You could dip into it at any time. You would have worn these clothes when you were 18. Nothing has changed – it’s still really your style.” Said Kate The collection revisits classic pieces from Kate’s personal archive, reinterpreting emblematic fashion moments with sophistication and boldness. Think shimmering dresses, structured blazers, knee-high boots, and accessories that feel straight out of an exclusive disco-era party—all with that unmistakable cool touch that defines Moss’s style. Highlights include sequined dresses, leather jackets that channel 70s rock ‘n’ roll, and jumpsuits that exude glamour in every detail. Each piece in the collection is designed to be versatile, making it easy to create looks that transition seamlessly from a refined dinner to the dance floor, without losing their sparkle. With accessible pricing and impeccable curation, the capsule collection is already creating buzz before it even hits stores. For fashion enthusiasts and admirers of Kate Moss’s lifestyle, this is an unmissable opportunity to bring a touch of her magic into your wardrobe. Kate Moss + Zara The capsule collection will be available starting next month, but don’t be surprised if it sells out within hours. Get ready for a stylish and bold holiday season—just the way Kate Moss would.
- Cynthia Erivo: The Nails That Tell a Story in Wicked
Photo Getty Images When portraying an iconic character like Elphaba in Wicked , every detail matters — and Cynthia Erivo knows this better than anyone. The actress, who has dazzled audiences with her portrayal of the Wicked Witch of the West in the highly anticipated Wicked movie adaptation, recently shared how even her character’s nails carry a deeper meaning. “I wanted Elphaba’s nails to be an extension of her magic, something that complemented her skin and evolved with her journey,” Erivo explains. Early in the story, her nails are understated, almost imperceptible. They match her skin tone perfectly, reflecting Elphaba’s desire to blend into a world that constantly rejects her. However, as the plot unfolds and Elphaba discovers her power and embraces her true self, her nails transform — taking on a mystical and striking appearance that symbolizes her growth and newfound identity. This transformation is not just aesthetic but also deeply tied to the narrative. The evolution of her nails mirrors the emotional journey of the character while also paying homage to the Wicked Witch of the West from The Wizard of Oz , with modern touches that reflect Cynthia Erivo’s unique interpretation. For Erivo, known for her unwavering commitment to her roles, the nails are another way to tell a story. “My nails have always been a form of expression,” she shares, noting how she worked closely with skilled manicurists to ensure every detail of Elphaba’s appearance felt authentic and impactful. Since its theatrical release, Wicked has been a monumental success, captivating fans of the Broadway musical and a new generation of viewers alike. With stunning performances from Erivo and her co-star Ariana Grande, along with meticulously crafted visuals, the film has already cemented its place as a milestone in musical adaptations. Thanks to Cynthia Erivo’s dedication, even the smallest details — like Elphaba’s magical nails — contribute to telling an unforgettable story.
- Sabrina Carpenter Brings Holiday Magic to Netflix with A Nonsense Christmas
Photo Disclosure Netflix Sabrina Carpenter is ushering in the holiday season with her star-studded Netflix special, A Nonsense Christmas , set to premiere on December 6 at 9 p.m. ET. The highly anticipated event blends music, comedy, and festive cheer, promising to become a holiday classic for fans and newcomers alike. The trailer for A Nonsense Christmas debuted during a pivotal moment—right before Carpenter’s final U.S. concert on her “Short n’ Sweet” tour at the Kia Forum in Los Angeles. Fans were treated to a sneak peek of what’s to come: dazzling performances, unexpected cameos, and holiday fun, all tied together by Carpenter’s undeniable charm. Photo Disclosure Instagram Sabrina Carpenter The special’s guest list reads like a who’s-who of the entertainment industry. Musical performances by Shania Twain, Tyla, Kali Uchis, and Chappell Roan are just the beginning. Meanwhile, scripted appearances from Quinta Brunson, Cara Delevingne, Megan Stalter, and Sean Astin, among others, ensure a balance of humor and heart. Carpenter’s production team includes her sister Sarah and OBB Pictures, with Sam Wrench—renowned for directing Taylor Swift’s 2023 concert film—at the helm. Netflix describes A Nonsense Christmas as a “nonsense holiday” full of surprises. Fans can expect performances from Carpenter’s holiday EP fruitcake , unique duets, and reimagined classic covers, alongside comedic sketches and memorable moments. As Carpenter transitions from her tour in the U.S. to the international stage, this holiday special offers a festive interlude. Starting March 3, 2025, in Dublin, she’ll kick off the European leg of her tour, hitting major cities like London, Paris, and Amsterdam. With A Nonsense Christmas , Sabrina Carpenter proves once again that she’s not just an artist but a holiday icon in the making. Whether you’re a fan of her music, her acting, or simply looking for a festive escape, this Netflix event promises to deliver warmth, laughter, and a touch of holiday magic.
- Dr. Douglas Westphal: The Plastic Surgeon Who Transforms Lives and Redefines Beauty in Brazil
'BRASIL' COVER EDITION - NOVEMBER 24 ISSUE Photos: Milene Gensas The pursuit of harmony between health and aesthetics has become increasingly evident in recent years, and Dr. Douglas Westphal, one of Brazil's most renowned plastic surgeons, has been a pioneer in implementing innovative techniques that go beyond aesthetic transformation, ushering in a true revolution in the well-being and self-esteem of his patients. On the cover of the special BRASIL edition of Hooks Magazine, focused on health and beauty, Dr. Westphal shares his advancements and vision on the new frontiers of plastic surgery. An expert in body contouring, Dr. Westphal highlights the rib remodeling technique, which has been gaining recognition among patients seeking a more defined silhouette. The innovation of this technique lies in refining the waistline contour through careful modification of the bone structure, allowing for a more accentuated and natural silhouette without the need for invasive incisions. With the use of ultrasonic technologies, this technique is attracting a growing number of enthusiasts, particularly those who do not naturally have a well-defined waist but desire a natural and lasting result. In addition, Dr. Westphal has been a strong advocate for HD Liposuction, a technique that has gained significant attention for its precision and ability to sculpt the body, creating a more athletic appearance. This method advances traditional liposuction by tailoring the procedure to different intensities based on the patient’s body type and lifestyle. For those seeking more defined results, HD Liposuction offers enhanced contour definition, making it ideal for patients with a solid physical foundation while always respecting their limits and health. Facial rejuvenation is also a key focus among the treatments offered by Dr. Westphal. With technological innovations, new minimally invasive approaches have revolutionized how sagging skin and signs of aging are addressed. Techniques such as microneedling with radiofrequency and the use of biostimulators deliver natural results without the need for incisions, speeding up recovery times and providing firmer, revitalized skin. When it comes to safety, Dr. Westphal ensures that every step of the surgical process is performed using state-of-the-art monitoring technologies and minimally invasive techniques. This not only reduces risks but also promotes a smoother recovery. Additionally, advancements in anesthesia have significantly decreased post-surgical discomfort, enabling a faster and complication-free recovery process. With the inauguration of a new clinic scheduled for 2025, Dr. Westphal aims to provide an even more welcoming environment, equipped with cutting-edge technologies, to cater to patients from around the globe. The clinic’s goal is not just physical transformation but creating a space where patients feel comfortable and secure in their transformation journey, blending beauty and self-esteem seamlessly. Dr. Westphal’s philosophy goes beyond mere “appearance.” For him, plastic surgery is a powerful tool for emotional transformation, and the results his patients experience have a profoundly positive impact on their self-esteem and quality of life. His commitment to excellence and personalized care has earned him recognition as one of the leading names in plastic surgery in Brazil and internationally. Exclusive Interview: 1. Dr., the rib remodeling technique has recently gained attention. Can you explain how this technique works and its benefits for patients seeking a more defined body contour? Rib remodeling is an innovative technique that shapes the floating ribs to refine the waistline contour, creating a more accentuated silhouette. This procedure involves the careful modification of the bone structure, allowing for a slimmer waist and a more defined contour—ideal for slim patients who lack a naturally marked waistline. Currently, with ultrasonic technology, we can perform this technique without incisions, achieving even more natural results. 2. HD Liposuction is one of the most talked-about techniques in plastic surgery in recent years. How does this approach differ from traditional liposuction, and which patients is it best suited for? HD Liposuction employs a more detailed and precise approach to sculpt the body, enhancing muscle definition and creating an athletic appearance. It is considered an evolution of traditional liposuction. Although "HD" stands for "High Definition," the technique is categorized into basic, moderate, and extreme definition levels, depending on the patient’s body type, lifestyle, and desired results. The main contraindication for any type of liposuction is being overweight, as the technique is designed for body contouring rather than weight loss. --- 3. With technological advances, new facial rejuvenation techniques have emerged. What are the most promising innovations in this field, and how do they compare to the traditional methods that patients are familiar with? Facial rejuvenation techniques have seen significant advancements. For cases of moderate sagging, we now have facelift surgeries with reduced scarring. In the realm of minimally invasive technologies, options like microneedling with radiofrequency and biostimulators have become game-changers. These procedures stimulate collagen production more effectively without requiring incisions, delivering natural results and faster recovery times. They help achieve firmer, revitalized skin while minimizing downtime. Our new clinic, set to open in the first half of 2025, will be equipped with state-of-the-art technology, enabling us to offer these treatments in an innovative and welcoming environment, fully focused on providing the best patient experience. 4. We know that safety is a priority in any surgical procedure. What innovations have been made to minimize risks and ensure a faster and smoother recovery for patients undergoing plastic surgery? Patient safety is always our top priority. New technologies, such as intraoperative monitoring systems, devices that regulate temperature and blood pressure, and minimally invasive methods, have significantly enhanced the safety of procedures. Additionally, advanced anesthesia techniques have reduced discomfort and accelerated recovery times. --- 5. Body contouring has evolved with the use of less invasive techniques. Can you share how these procedures are being applied in practice and what results patients can expect in terms of naturalness and durability? With technologies like SAFER (ultrasound), MicroAire, and other minimally invasive approaches, we achieve highly precise results with reduced trauma. These methods not only allow for quicker recovery but also preserve tissue integrity, ensuring a more natural and long-lasting outcome. Additionally, technologies that stimulate collagen during surgery, such as plasma jets and radiofrequency, are essential for achieving results that respect each patient’s unique characteristics while maintaining aesthetic balance. --- 6. Beyond aesthetic aspects, how can modern plastic surgery techniques contribute to improving patients' self-esteem and well-being? Could you share some cases where the impact was particularly positive? Plastic surgery goes far beyond aesthetics—it transforms lives by restoring patients' self-esteem. Modern techniques allow for more personalized and harmonious results, helping individuals feel better about themselves. Many of our patients have shared stories of significant improvements in their well-being and relationship with their bodies. With the opening of our new clinic, which will offer an even more welcoming and comprehensive environment, we aim to continue delivering these transformative experiences to patients from around the world seeking this journey of renewal.
- Ariana Grande Brings Glinda to Life: A Heartfelt Thank You to Fans
Photos Disclosure Ariana Grande Instagram Ariana Grande is enchanting fans both in and out of the Land of Oz. The singer and actress, who stars as the bubbly Glinda in the highly anticipated film adaptation of Wicked, took to social media to share a heartfelt message of gratitude. “Thank you for your patience with me,” Ariana began, acknowledging the time she dedicated to the project. The film, based on the beloved Broadway musical inspired by Gregory Maguire’s novel, promises to transport viewers into the magical world of Oz. It delves into the origins of Elphaba (Cynthia Erivo) and Glinda, exploring their complex stories and the relationship that will shape the future of their realm. A Moment of Gratitude Ariana opened up about how much Wicked has impacted her life, thanking her fans for their unwavering support. “I know I disappeared into this project for a very long time… and I know it’s been hard for all of you. I want to thank you for your fierce protection, passion, and for seeing and loving me as I evolve alongside you all,” she wrote. Ariana also reflected on how special it is to grow with her fans, calling their love and support one of the greatest gifts of her journey. “See you at the movies,” she added, leaving fans even more excited for the film’s release. The Magic of Wicked on the Big Screen Directed by Jon M. Chu (Crazy Rich Asians), Wicked is one of the most eagerly awaited adaptations in recent years. The film offers a closer look at the bond between Elphaba, the future Wicked Witch of the West, and Glinda, the beloved Good Witch. With epic musical numbers, stellar performances, and a heartwarming story, the production promises to captivate Broadway fans and a new generation of viewers alike. Ariana Grande and Cynthia Erivo shine as the central figures of this magical journey, and their on-screen chemistry is set to steal hearts. Behind the scenes, the film’s artistic direction and visuals have already been praised, hinting at the grandeur of the adaptation. Countdown to the Land of Oz For fans of Wicked and Ariana Grande, the wait is almost over. The musical, a beloved classic on stage, is about to find new life on screen. Ariana’s dedication to the role of Glinda ensures the magic will be just as dazzling as ever. Get ready to be transported to Oz and discover that every story has two sides—and that even witches have hearts that beat strong. As Ariana said herself, “Thank you for growing with me.” It seems the magic of Wicked will go far beyond the screen.
- Happy Hour at Coco Bambu Curitiba: An Unmissable Experience!
SPECIAL ARTICLE FOR BRAZIL Photos Disclosure Coco Bambu Whether to relax after work or start the night in style, Coco Bambu Curitiba has the perfect destination for your happy hour! Every day, from 5pm to 7:30pm, you can enjoy a special menu with discounts and irresistible flavors. Check it out: 🍤 Tickets with 25% OFF • Milanese Shrimp • Fish Baits • Four Cheese Fillet • Fillet with Fries 🍺 Chopp Brahma 350ml for only R$9.90, served cracking! 🍹 Caipirinhas and selected drinks that complete the atmosphere of celebration. Come and live a unique experience! Whether with friends, family or colleagues, Coco Bambu Curitiba is the ideal meeting point for those looking for good food, drinks and unforgettable moments. Mark that friend who loves a good happy hour and meet us there! 📍 @gio.prates | @cocobambucuritiba #happyhour #cocobambu
- Schutz launches High Summer 25 inspired by the stories of an unforgettable summer
The new collection bets on pieces that combine animal print, boho aesthetics and gypsy attitude Photos Courtesy Schutz Schutz's High Summer 25 collection is a celebration of the feelings and experiences that mark summer. More than specific destinations, the new line brings the vibrant spirit of the season. Reinforcing the pillars of the brand, each piece reflects a unique attitude, designed for the woman who lives intensely every moment. The collection walks through the aesthetics of the main summer trends. Colors such as black and intense brown, combined with animal print and maxi metals, bring a modern and mysterious touch, while the woven materials update the artisanal tradition. The sandals and flats, on the other hand, stand out with geometric raffia uppers, referring to the Schutz logo in every detail. Ultra-thin straps of the sandals the transparency present in sneakers translate the woman's attitude of the brand. The animal print is renewed with the zebra pattern in different sizes and colors, making a presence both in shoes and accessories, as well as in clothes. The platform soles stand out, gaining versions from the highest sandals to the midi options, which give a modern and redesigned touch to the traditional papetes. In addition, natural materials gain prominence, giving a fresh and cool look. The season also brings a fusion of styles, mixing the relaxation of the holidays with the elegance of the holidays. Maxi-shaped stones appear as an important element, combining with materials such as cork and leathers with animal print texture, creating a bold and modern contrast.
- Jessyka Laynne conquers Brazil and the world as Miss and multifaceted businesswoman
Photos Disclosure Press Born in Uberlândia, Minas Gerais, and currently living in Rio de Janeiro, Jessyka Laynne is a shining example of dedication and versatility. At just 18 years old, she was crowned Miss Uberlândia, marking the beginning of an impressive journey in the world of beauty pageants. Today, with 15 years of career, she boasts 15 titles, including the coveted Miss Cabo Frio Latina, Miss Brazil World, Miss World Tourism, and the international title of Miss World, won in Cusco, Peru, where she represented Brazil. Jessyka is not just a standout Miss; her career spans multiple areas of entertainment and communication. As an actress, singer, songwriter, voice actress, journalist, digital influencer, and YouTuber, she has made her mark on television with appearances in hit productions such as Malhação, Avenida Brasil, Rebelde, and Zorra Total. In addition, her presence shines in the advertising market and as a fitness model. With degrees in Performing Arts, Law, and Marketing, Jessyka believes that knowledge is a key to success. “Knowledge is an inexhaustible resource. The more you know, the more you can contribute to the world,” she states. She also emphasizes that her success goes beyond her image. “I enjoy taking care of myself, but always with balance. My focus is to be prepared for every opportunity, and that extends far beyond physical appearance,” she explains. As a businesswoman in the field of international law, Jessyka demonstrates her ability to constantly reinvent herself. For her, family, friends, and faith are fundamental pillars that support her journey. With new projects on the horizon, Jessyka remains determined to expand her career and inspire others, reinforcing the belief that with dedication and faith, it is possible to achieve dreams across various fields.
- Elisiane Moreira: The Voice of Financial Education
'BUSINESS' COVER EDITION - NOVEMBER 24 ISSUE Photos: Carlos Moreira - @eusoucarlosmoreira In this special BUSINESS edition of Hooks Magazine, we feature Elisiane Moreira on the cover, a Financial Educator and Rede TV Host. Elisiane is revolutionizing how people perceive financial planning, bringing to light crucial discussions on a topic that affects everyone: the need for financial independence in retirement. With her clear and strategic approach, Elisiane warns of the risks of relying exclusively on the INSS (National Social Security Institute) as the sole source of retirement income. Describing the public system as a "legalized pyramid," she highlights the structural challenges faced by Brazil’s social security system, exacerbated by an aging population and declining birth rates. The Challenge: A System in Collapse According to Elisiane, the INSS, which has supported millions of retirees for decades, is no longer sufficient to ensure a dignified life for retirees. Recent data reveals that in 2023, the average benefit paid by the system was R$ 1,750.00—an amount insufficient to cover a person’s basic expenses, let alone maintain a comfortable standard of living. "We are facing an unprecedented demographic shift. While the elderly population grows, the number of young people capable of contributing to the system decreases. This makes the INSS increasingly unsustainable. Those who fail to plan now will face the consequences in the future," emphasizes Elisiane. The Way: Financial Education and Investments The solution, according to Elisiane, lies in the diversification of income sources. Through a solid investment strategy, it is possible to build a safer and more independent retirement. It highlights three accessible and efficient paths for those who want to get started: 1. Perennial Sectors of the Economy Investing in companies in essential sectors, such as electricity, sanitation and banks, can ensure consistent income through dividends. 2. Real Estate Funds (FIIs) FIIs offer monthly passive income, often exempt from tax for individuals, allowing investors to access the real estate market with reduced capital and greater diversification. 3. Investments Abroad Expanding the portfolio with international assets, such as ETFs and shares of large companies, provides geographical diversification and access to high-growth global sectors. A Call to the Future Elisiane Moreira not only brings information; she makes a call to action. His advice to Hooks readers is clear: start investing, no matter how small the initial value is. "Time is the investor's greatest ally. Those who start today will be planting the seeds for a dignified retirement and, especially, independent of the uncertainties of the INSS," he declares.
- Headscarves: The Timeless Accessory for Every Season
Hailey Bieber Coachella 2024 Hailey Bieber style Fila Hat / Rhode skin Peptide lip treatment Headscarves are experiencing a major fashion revival, proving they’re far more than just a seasonal staple. This versatile and stylish accessory adapts to all seasons, whether to protect hair on windy days, add a pop of color during winter, or elevate elegant looks year-round. Photo by Arnold Jerocki With roots in the glamour of the 1950s and 1960s, popularized by icons like Brigitte Bardot and Jackie Kennedy, headscarves have made a strong comeback with a contemporary and eclectic twist. Celebrities such as Hailey Bieber, Kendall Jenner, and even Beyoncé have showcased the transformative power of this accessory, reinventing it in creative ways beyond the traditional. Photo: SplashNews.com One of the standout trends is layering headscarves over sporty baseball caps. Hailey Bieber, for instance, was spotted at Coachella wearing a leopard-print scarf tied over a Fila cap, blending casual and sophisticated aesthetics. This unexpected combination turns the scarf into a modern, urban accessory, perfect for streetwear-inspired looks. PHOTO: JOSIAH KAMAU/BUZZFOTO/GETTY IMAGES The classic style, with scarves tied neatly under the chin, remains a go-to choice for those seeking timeless elegance. This knotting style evokes the retro charm of old Hollywood stars but can be updated with vibrant prints or unique fabrics like silk or velvet to suit any season. Photo Disclosure Pinterest What makes headscarves truly indispensable is their functionality. In winter, they can be layered over beanies or caps to add warmth and dimension to an outfit. During spring and autumn, they serve as a statement accessory, pairing effortlessly with light coats or flowing dresses. And, of course, in summer, they remain a favorite for protecting hair while enhancing laid-back looks. Photo Disclosure Pinterest From geometric patterns to floral designs, solid colors to metallic finishes, the headscarf constantly reinvents itself, ensuring its place in wardrobes year-round. More than just an accessory, it’s a style statement that bridges past and present, classic and modern, proving that fashion—like the headscarf—knows no boundaries.
- The role of technology and sustainability in the evolution of diagnostic medicine
Photos Disclosure Press Digital Transformation and Technological Advancements The evolution of diagnostic medicine in Brazil is closely tied to the adoption of digital technologies that enhance the efficiency and quality of services provided. Innovations such as integrated platforms, QR codes, and robots across various sectors have driven significant advancements in relationships with payers, ensuring greater agility and precision in processes. These measures also include appointment scheduling via WhatsApp, the implementation of HR management software, and quality document management systems. These tools have improved internal communication and enhanced the dissemination of information. As a result, companies in the diagnostic sector have optimized service times, increased perceived quality, boosted productivity, and reduced costs. Technological Challenges for Sector Expansion The expansion of diagnostic medicine faces significant challenges when it comes to the application of digital technologies. Luciana Dias, an industry expert, highlights that "digital technology requires knowledge, rationality, and teamwork for proper and functional integration." One of the main challenges is balancing costs while facilitating access to exams. Another critical factor is the need for companies to position themselves as “digital hubs,” with IT teams aligned and capable of responding to the sector’s complex and simultaneous demands. This repositioning is essential to ensure that the expansion of technology brings tangible benefits to both patients and professionals. The Future of Healthcare in the Post-Pandemic Era The COVID-19 pandemic profoundly reshaped the dynamics of diagnostic medicine, highlighting its critical role in maintaining healthcare quality. According to Luciana Dias, the sector remains in high demand from both healthcare professionals and patients. Diagnostic medicine has become a cornerstone of the medical landscape in the post-pandemic era, driving digital transformation and contributing to a more integrated and efficient patient experience. “The patient experience will never be the same after digital transformation,” notes Luciana. The sector is expected to continue exploring technologies that enable faster and more accurate access, shaping a future where precision medicine becomes accessible to more people. Growth Perspectives Transduson’s strategic plan for 2025 focuses on sustainable growth aligned with ESG principles (Environmental, Social, and Governance). Key initiatives include expanding the use of photovoltaic energy, strengthening LGPD (General Data Protection Law) and compliance policies, and improving cost efficiency. These efforts aim to solidify the company’s position in a competitive and constantly evolving market. Luciana Dias highlights three main growth drivers for the sector: recognition by authorities of diagnostics as essential to precision medicine, the progressive aging of the population, and the strong post-pandemic demand. Transduson’s plans include investments in check-ups, cardiology, women’s health, and longevity medicine, broadening the reach and accessibility of its services. The Contribution of Abramed Participation in the Brazilian Association of Diagnostic Medicine (Abramed) has been a key factor in uniting companies within the sector and fostering a collaborative environment. “Abramed’s role can contribute to sustainability and better interaction among all stakeholders,” emphasizes Luciana. This collaboration becomes even more critical in light of rising global costs, highlighting the need for solutions that benefit suppliers, clients, and the entire healthcare chain.












