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'ITALY' COVER EDITION - OCTOBER 24 ISSUE PHOTOGRAPHY: Iri Piry On the Cover of the "ITALY" Edition of Hooks Magazine, We Present VIKI, One of the Most Promising Commercial Models of the Moment. With a career marked by experiences in various countries and cultures, she brings a unique perspective and rare versatility to the fashion world. Each job, trip, and photoshoot is an opportunity for VIKI to broaden her repertoire and connect with the world around her, bringing a personal and authentic touch to each project. VIKI's connection to the fashion world began at home. The daughter of a seamstress, she grew up surrounded by fabrics, stitches, and impromptu fashion shows in the living room. This experience shaped her vision and built a solid foundation for her career. One of the most memorable experiences of her journey was posing in a shoot with a dress made by her own mother, a moment she describes as a journey into the past. This emotional bond is reflected in her aesthetic and in how she conveys emotions through each look, reminding her of childhood memories and her connection to fashion. In her professional travels, VIKI has immersed herself in different cultures, each with its own style and trends. Among the unforgettable destinations, Paris holds a special place in her heart. Visiting the Dior Gallery and standing before Christian Dior's iconic creations was an emotional moment where she allowed herself to dream of the future—imagining herself in one of those haute couture dresses, connected to the legacy of French fashion. The life of a constantly moving model brings both challenges and rewards. Traveling, despite missing the routine and family, is something VIKI sees as an advantage, as each new experience broadens her worldview and makes her more flexible and prepared for the profession's challenges. Furthermore, these international experiences have sparked a new desire in her career: to delve deeper into the digital realm and explore the numerous possibilities the fashion world offers beyond runways and campaigns. Check out the exclusive interview: 1: How has your experience in the commercial modeling market influenced how you view the different cultures and places you visit? My experience as a commercial model has made me realize how each culture has something unique to offer, especially in the fashion world. Every place has its style, its trends, and this inspires me to bring a touch of diversity to my work. It’s an incredible feeling to explore different cultures and incorporate these influences into each project. 2: What has been the most memorable destination you've visited for work as a model, and what made this experience so special? The most memorable is definitely Paris; I am incredibly passionate about the city and its energy. The moment that impacted me the most was when I visited the DIOR Gallery and saw Christian Dior's desk and all the wonderful dresses he created. I cried with emotion just being there and thinking that in the future, it might be me wearing one of those dresses. 3: What are the challenges and advantages of constantly traveling to fulfill professional commitments in the fashion world? Constant travel is wonderful because I get to meet incredible people and see amazing places, but it’s also challenging as I’m away from my routine and family. The advantage is that each trip gives me a new perspective, making me more prepared and flexible. In the future, I plan to study more about the digital world to expand my career beyond runways and campaigns. 4: During your travels, have you had the opportunity to learn something new that you've brought to your modeling career? How has it impacted your way of working? Yes, absolutely. Each trip is a chance to learn. In every culture, I learn new ways of expressing myself and communicating, which greatly enriches my work as a model. This knowledge helps me connect better with different teams and audiences. I want to explore this further in the future, studying more about the digital world and expanding my role in the industry. 5: What was the feeling of doing a photoshoot in a dress made by your mother? How does this moment reflect your connection to childhood memories and playing with fabrics? It was like a journey back in time to when I used to play in her sewing room, or with clothes from the wardrobe, pretending I was at award shows, striking poses in front of the mirror with fabrics. I felt at home during this photoshoot, and it helped ease some of the homesickness. 6: Your mother, being a seamstress, had a very special influence on your journey. How do you feel this influence has shaped your path in fashion? Definitely, this lifelong connection to fashion has helped me be myself and express my personality and emotions through my looks. I’ve worked in women’s clothing and shoe stores, visited factories, and my love for fashion just kept growing. Seeing large factories and all the work that goes into a product before it reaches the store was very moving, and it made me feel that this was what I wanted for my life.

Photos Disclosure Lady Gaga Lady Gaga has once again stunned fans with the release of her latest music video, “Disease,” directed by Ukrainian filmmaker Tanu Muino. The video unfolds as a powerful visual manifesto, with two versions of Gaga confronting each other, embodying her eternal struggle with inner “demons.” In this dark setting, a mysterious figure dressed in an enigmatic suit is ultimately revealed to be yet another facet of Gaga herself. “Disease” is an immersive piece that delves deeply into Gaga’s inner battles, bringing themes of vulnerability, resilience, and self-acceptance to the surface. In a candid post on X, Gaga opened up about the complexity of her relationship with her inner chaos: “It’s never been easy for me to face how I’m drawn to chaos and turbulence. It makes me feel claustrophobic,” she shared. She went on to explain the meaning of “Disease”: “It’s about facing that fear, facing myself and my inner darkness, and realizing that sometimes I can’t overcome or escape the parts of me that scare me. I can try to run from them, but they’re still a part of me.” The music video’s narrative reflects this struggle with raw intensity. Gaga, in constant transformation and self-confrontation, reveals the intricate dance of purification – a dance between resistance and acceptance. “I can run and run, but eventually I’ll meet that part of myself again, even if only for a moment. Dancing, transforming, running, purging. Again and again, back to myself,” she explains, embracing an acceptance that goes beyond simply tolerating her darker side. For Gaga, this integration reflects her unique beauty, a painful yet necessary process for the emotional resilience she has developed throughout her career. She concludes with an inspiring metaphor: “I am the maestro of my own symphony. I am every actor in the plays that are my art and my life.” Gaga takes charge of her own narrative, facing the challenges her own essence brings, finding beauty in this fusion of light and shadows. Released just before Halloween, “Disease” offers rare depth, a perfect fit for this season of introspection and mystery. Once again, Gaga demonstrates that she’s unafraid to expose her complexities and fears to the world, inviting fans to reflect on their own struggles. As she put it: “No matter how frightening the question, the answers lie within me. Essential, inextricable parts of what make me who I am. I save myself by moving forward. I am whole, I am strong, and I am ready for the challenge.”

Global Coach ambassador Charles Melton, musicians GloRilla and Kelsea Ballerini, actress Coco Jones, model Ella Emhoff, actress Sarah Sherman, drag artist Violet Chachki, playwright Jeremy O. Harris, and artist Chloe Wise wore custom Coach looks made from repurposed or upcycled materials, designed by creative director Stuart Vevers, for the 2024 CFDA Fashion Awards, held at the American Museum of Natural History. Drawing on the brand’s rich heritage of craftsmanship, each look features post-consumer materials or artistically reimagined remnants, repurposed to create something new, capturing Coach’s vision of circularity and its commitment to reducing environmental impact through more sustainable design practices. Charles Melton – Melton wore an oversized, repurposed suede coat, along with a vest and pants crafted from vintage suede jackets and trousers, pieces that continue the brand’s exploration of playful proportions and archetypal clothing styles embraced by today’s youth. Charles Melton and GloRilla | Photos: Getty Images GloRilla – In a playful reimagining of Coach’s artisanal heritage, GloRilla walked the red carpet in a repurposed moto jacket—an iconic American archetype—recrafted from vintage leather jackets. Her performance look featured a leather top and shorts set in a checkered pattern, crafted from a unique artisanal material made from squares of leftover leather from Coach’s leather goods production. Kelsea Ballerini – A fresh and fun take on authentic American style, Ballerini’s look features a shirtdress repurposed from Coach archival materials, including vintage flannels and cotton shirts, intricately crafted in a patchwork design. Kelsea Ballerini and Coco Jones | Photos: Getty Images Coco Jones – Inspired by youthful interpretations of traditional luxury codes, Jones’s look features a tuxedo dress repurposed from vintage leather jackets. Ella Emhoff – In collaboration with a New York artisan, Emhoff’s knit top was crafted from leftover yarn and finished with the brand’s iconic oversized bow, paired with a skirt made from surplus fabric. The wool for the top was created from yarn and pieces of knitwear that were unraveled and re-spun by the artisan, then knit in-house and adorned with repurposed and leftover sequins. Ella Emhoff and Sarah Sherman | Ph otos: Getty Images Sarah Sherman – Blending traditional tailoring with a countercultural attitude, Sherman’s look features a plaid leather cardigan coat, crafted from the brand’s artisanal surplus leather material, paired with a dress made from the same materials. Violet Chachki – Elegant and romantic yet tinged with a harder ’90s sensibility, Chachki’s ruffled silk chiffon slip dress is crafted from surplus fabric and colored using plant-based dyes. Violet Chachki and Jeremy O. Harris | Photos: Getty Images Jeremy O. Harris – A disruptive take on luxury explored through the imaginative lens of youth culture, Harris’s look features an oversized, patchwork tuxedo shirt made from vintage tuxedo and dress shirts. Chloe Wise | Photo: Getty Images Chloe Wise – An iconic brand code and an essential American silhouette, Wise’s look features a trench coat from a past Coach season, crafted from repurposed vintage leather. Photo Credit: Getty Images

'STARS' COVER EDITION - HALLOWEEN ISSUE Photo: @demmacedo | @andersonmmacedo_ / Retouch: @affbio / Video: @pedrogcf / Beauty: @bygustavovoltolini / Styling: @luccass.andrade / Studio: @nasulstudio / Press: @fernando.grohalski / Look: @mvsob.medida / Accessories: @nilmesz This month, Hooks Magazine presents a special Halloween edition, and who better to embody the spirit of the most mysterious night of the year than the talented Jaquelline ? Our 'STARS' cover takes us to a realm of shadows, where glamour and the supernatural meet. Jaquelline, known for her versatility and sense of style, takes on the role of Queen of Shadows with a macabre elegance. Her outfit is a masterpiece of gothic details, featuring lace and a veil that evoke both passion and mystery. Check out the photos from the edition: Video of Hooks' Halloween Photoshoot:

‘PORTUGAL’ COVER EDITION - OCTOBER 24 ISSUE Photos: Andreza Nunes - @andrezanunesfotografa Make up: Aline Alves - @alinealvesmakeupt Styling: @barbaralia.consultoria Hooks Magazine's 'PORTUGAL' edition features on its cover Luz Almeida — businesswoman, business mentor, and author, recognized as a prominent figure in the world of international entrepreneurship. With a career marked by success and innovation, Luz runs two companies in Portugal and an inn in Brazil, along with earning distinction for her work as a mentor and author. Her journey proves that determination, strategy, and a forward-thinking vision are essential to establishing a presence in the global market. Entrepreneurship in two countries with distinct markets required Luz to possess a unique capacity for adaptation and knowledge. She overcame cultural barriers and bureaucratic challenges with a sharp strategic approach, becoming an expert in navigating the business landscapes of both Portugal and Brazil. Luz’s strength lies in her ability to understand each market’s particularities, adjusting her businesses to meet local demands without losing sight of innovation and efficiency. But entrepreneurship is only part of Luz's story. As a business mentor, she has helped other entrepreneurs build their own paths to success by combining efficient management practices with a clear vision for sustainable growth. Luz believes that the key to business success lies in balancing innovation, strategic leadership, and the development of a strong organizational culture that values both results and people. Under her guidance, numerous entrepreneurs have transformed challenges into opportunities and reached new heights in their businesses. The ability to reinvent herself is also a defining trait of Luz. Amid her career as a businesswoman, she found time to become an author, releasing a devotional that reflects her broad perspective on how principles of leadership and self-development can go hand in hand. This project allowed her to share her experiences and the lessons she's learned throughout her journey. Writing became yet another way for her to inspire leaders and entrepreneurs to achieve new levels of success by incorporating more humanized and efficient management practices. Check out the full interview now: 1. Luz, you’ve built a successful career as a businesswoman with two companies in Portugal and an inn in Brazil. What were the biggest challenges you faced in running businesses in two different countries, and how did your faith help you overcome them? The biggest challenges I faced in doing business in Portugal and Brazil were undoubtedly the cultural differences and the nuances of local markets. Each country has its own rules, expectations, and ways of conducting business. Additionally, the legal and bureaucratic aspects can be quite a maze. My faith was fundamental during this time. It provided me with resilience and a broader perspective, allowing me to view challenges as opportunities for learning and growth rather than insurmountable obstacles. Prayer and reflection helped me maintain calm and clarity, even in the most difficult situations. 2. As a successful businesswoman and a mentor to other entrepreneurs, how do you view the balance between efficient management and upholding personal and spiritual values in business? I believe it is both possible and essential to balance efficient management with the maintenance of personal and spiritual values. For me, ethics and integrity are fundamental pillars that uphold any long-lasting business. When leaders align with their values, they create an organizational culture that inspires trust and loyalty among employees and clients. This harmony not only boosts productivity but also fosters an environment where people feel valued and motivated to contribute. As a mentor, I always encourage other entrepreneurs to focus not only on profit but also on the impact of their actions on society. 3. When dealing with challenging moments, such as burnout and recovering from surgery, how did you manage to keep your businesses running and continue growing as a leader? Burnout was a significant challenge in my life. During my recovery, I realized the importance of delegating tasks and trusting those around me. I built a strong and capable team that not only understands the business vision but is also willing to take on responsibilities during critical moments. Additionally, I set healthy boundaries for my working hours and sought emotional and spiritual support. This experience taught me that taking care of oneself is essential to leading effectively. 4. Creating your devotional was a very personal project. How does it connect with your business side? Do you feel that this spiritual work has brought new insights into the way you manage your companies? Creating my devotional was a way to unite my spirituality with my professional life. This project allowed me to reflect on the principles that guide both my life and business. Through the devotional, I learned to value empathy, gratitude, and generosity, which are values I strive to incorporate into my daily business practices. These insights have helped me create a more welcoming and human-centered work environment, where people feel comfortable expressing their ideas and concerns. 5. Your entrepreneurial journey began amidst adversity. What do you believe was the main factor that contributed to your rise in the business world, going from a humble family background to becoming an international businesswoman? The main factor was determination and a desire to learn. From an early age, I sought opportunities for growth and development. I believe adversity shaped my character and taught me to appreciate every achievement. Additionally, my ability to adapt and persist in the face of challenges helped me overcome barriers. I'm always in search of knowledge and networking, which allowed me to build a support network that was essential for my success. 6. In a competitive market, especially abroad, what strategies or principles do you consider essential to maintain the success and longevity of your companies? To ensure the success and longevity of businesses in a competitive market, a few strategies are essential. First, continuous innovation is vital; we need to stay alert to market changes and ready to adapt our products and services. Additionally, cultivating strong relationships with clients and partners is crucial. Transparency and open communication help build trust. Finally, investing in people—whether through training, recognition, or well-being—is fundamental, as a motivated and well-prepared team is the foundation for any successful business.

Photos Courtesy Saint Laurent In September 2022, Béatrice Dalle arrives in Italy. At the origin of this journey is the desire to walk in the footsteps of Pier Paolo Pasolini, the man of her life. From East to West, from North to South, she travels along the scenery of her dream so that the encounter can happen. This film tells the story of her quest. SAINT LAURENT PRODUCTIONS, a registered subsidiary of the house, marks the first fashion house to count the full-fledged production of films among its activities. The division, envisioned by Anthony Vaccarello for Saint Laurent, is in line with Vaccarello’s assured steering of the brand into the future, while echoing the cinematic breadth and nuances of his collections. In theaters in France November 20, 2024.

Photo Disclosure GUCCI - Art Direction: Lolita Jacobs & Jean-Baptiste / Talbourdet-Napoleone / Photographer: Charles Negre If you’re searching for an elegant and unforgettable gift for the holiday season, look no further than Gucci Bloom . This enticing feminine fragrance, crafted by the visionary Alessandro Michele and blended by master perfumer Alberto Morillas, is a true tribute to the beauty, authenticity, and diversity of women. Designed to celebrate femininity flourishing in a natural, expressive, and individual way, Gucci Bloom  envelops its wearer in a rich and vibrant olfactory bouquet that makes it ideal for women who appreciate sophistication and personality. With luminous floral notes, Gucci Bloom  unfolds like its name suggests, transporting you to a wild and colorful garden filled with an abundance of flowers. The fragrance captures the essence of a thriving garden through a beautiful blend of tuberose and jasmine, combined with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery. This exquisite combination creates a rich scent that invites the wearer into an imaginary floral paradise. Beyond its irresistible aroma, Gucci Bloom  is presented in a lacquered bottle reminiscent of porcelain, in a vintage powder pink shade adorned with a Gucci label appliqué. This elegant design makes the perfume a true gem for any vanity, ensuring that it is not only a delight to wear but also a stunning gift. Celebrate the end of the year with a touch of refinement and femininity. Choosing Gucci Bloom  as a gift is a way to express that you value authenticity and elegance, transforming every moment into an enchanting floral experience. Discover Gucci Bloom  this holiday season and make your celebrations even more special and unforgettable. #InBloom

Photos Disclosure Press The fashion designer Charles Hermann, now based in São Paulo, has just taken another important step in his fashion career. Known for his international modeling career and later for creating haute couture dresses through Victoria Haute Couture, a brand where he serves as both partner and creative director, Hermann is now launching his own underwear brand. The launch comes in a special year, as the designer celebrates 25 years in the industry, and introduces his first drop of men’s and women’s pieces, available on the official website. Hermann revealed that creating the underwear line was a long-standing project that finally came to life at the right moment. “It was a dormant project that I brought to life at the perfect time,” says the designer. He made sure to be actively involved in every stage of the product development, from the design to the comfort and durability details, ensuring that his creative DNA is reflected in each item. Charles Hermann's new underwear line combines sophistication and functionality, hallmarks of his work over the past 25 years. In addition to the exclusive design, the designer emphasized his commitment to offering pieces that blend style and comfort. “The goal was to create something that goes beyond aesthetics. We wanted people to feel good wearing the pieces, both in terms of appearance and comfort,” Hermann says. The collection is now available for purchase online, and the expectation is that this new phase of the designer's career in the intimate apparel segment will be as successful as his journey in haute couture.

Gigi Hadid and Kendall Jenner. Photo Backgrid Leather jackets are back in full force, but with a completely reimagined look. Once a symbol of rebellion and attitude, this wardrobe staple has been modernized and elevated, influenced by high-fashion runways and street style icons. As colder weather approaches, the leather jacket has emerged as the must-have item for anyone looking to blend style and versatility effortlessly. Photo Pinterest In 2025, leather jackets are no longer about the tight, fitted silhouettes of the past. The new wave embraces oversized, slouchy designs that add a touch of sophistication to any look. This shift has been seen on the streets of fashion capitals, with models and influencers effortlessly styling them over casual basics, creating a laid-back yet polished vibe. Leading the charge are brands like Saint Laurent, which presented a fresh take on leather outerwear this season. Drop-shouldered designs with sharp lines and subtle detailing, like buckles and bold collars, bring a new level of refinement. These pieces are no longer just about casual wear — they’re being paired with tailored suits, adding a touch of toughness to office attire and creating a powerfully relaxed look. Saint Laurent SS25 The versatility of the leather jacket in 2025 is what makes it stand out. It transitions seamlessly from day to night, from work meetings to casual outings. Whether worn with jeans or thrown over a more structured outfit, it’s a piece that not only offers warmth but also makes a statement. Photo Pinterest As fashion continues to embrace a blend of comfort and structure, the leather jacket proves that some classics are timeless — they just need a little reinvention. Get ready to see it everywhere this season, as this iconic piece solidifies its place in the modern wardrobe.

'TRAVEL' COVER EDITION - OCTOBER 24 ISSUE Photos: William da Mata Model: @sssssaab_ Juliana Saab, currently living in London, UK, has emerged as one of the leading content creators focused on travel and culture. Passionate about exploring new destinations and diving into diverse cultures, she has visited over eight countries around the world. Her love for travel goes beyond collecting passport stamps; it's about immersing herself in unique experiences, learning about different ways of life, and sharing those discoveries with her audience. With a bilingual approach and an impressive ability to connect people from different parts of the world, Juliana has established herself as a relevant influencer in the digital travel scene. Her profile, filled with valuable tips and stories about each destination she visits, attracts followers who share the same passion for travel and adventure. When asked about her favorite destinations, Juliana reveals a love for two fascinating extremes of the world: the simplicity of Asia and the luxury of Monaco. “In Asia, I found a deep connection with the culture, the hospitality, and the humility of the people. It's a continent that taught me about the true essence of life, where material things are less important than the sense of community and harmony with nature,” she says. Her accounts of Asia are filled with admiration, from the serene temples of Thailand to the vibrant streets of Tokyo. In contrast, Juliana also fell in love with the glamour and sophistication of Monaco. Known for its luxurious lifestyle, the principality captivated her with its unparalleled elegance. “Monaco is where luxury meets history. Every corner is a blend of tradition and modernity, and it was a transformative experience to be in such an iconic place.” Juliana Saab is also passionate about sharing practical tips for those who dream of exploring the world. She believes that travel doesn’t have to be out of reach and often provides suggestions on how to maximize budgets, find promotional airfare, and discover lesser-known yet equally stunning spots in each destination. With her bilingual content, Juliana is able to reach a diverse audience of both Portuguese and English speakers, further expanding her global impact. Her ability to communicate in two languages not only enhances her travels but also allows her to create deeper, more meaningful connections with different cultures around the world. Today, Juliana Saab continues to inspire her audience to step out of their comfort zones and discover the world in an authentic way. With each new journey, she shows us that traveling is much more than just visiting places—it's about growing as a person, learning from others, and marveling at the diversity the world has to offer.

Photos Getty Images On Saturday night, October 19, Los Angeles was the backdrop for pure glamour as stars graced the red carpet for the Fourth Annual Academy Museum of Motion Pictures Gala. The event brought together movie stars, directors, producers, and TV icons in a unique celebration, honoring both the art of cinema and the people who drive the industry forward. Among the prominent attendees were Nicole Kidman, Salma Hayek, Eva Longoria, Tyler Perry, and Dr. Eric Esrailian, who served as co-chairs for the prestigious evening. Known for its black-tie dress code, the gala aimed to raise funds for the museum’s exhibitions, educational initiatives, and public programming, while also providing an unforgettable night where cinema was celebrated in all its grandeur. This year’s honorees included Paul Mescal, who received the Vantage Award  as an emerging artist, Rita Moreno, who was recognized with the Icon Award , and Quentin Tarantino, who was presented with the Luminary Award  for his outstanding contributions to film. The red carpet was a spectacle of elegance, with stars like Naomi Scott from Smile 2  and Paul Mescal, recently praised for his role in Gladiator II , making headlines as they spoke to the press. The event also saw the presence of host committee members Kirsten Dunst, Ariana Grande, Demi Moore, and Saoirse Ronan, ensuring an atmosphere brimming with sophistication and celebration. In addition to recognizing talent, the night served as an opportunity for emerging artists to mingle with industry veterans, creating a space for mutual appreciation and creative exchange. The 2024 Academy Museum Gala solidified its place as one of Hollywood’s most prestigious events, where the intersection of art and charity continues to flourish.

Photos Disclosure PUMA Rihanna has reinvented the classic PUMA Avanti, now in premium leather in red and white, featuring gold details and retro rubber soles. The Avanti blends PUMA’s sports heritage with Rihanna’s high-fashion style, offering countless styling options. Inspired by football legends like Pelé and Maradona, this edition of the Avanti is worn by Romeo Beckham, who starred in Rihanna’s creative campaign for the launch.