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‘BUSINESS’ COVER EDITION - OCTOBER 24 ISSUE Photos: Caroline Claro - @carolineclarofotografias Design Director Hooks: Matheus Lopes The cover of the "BUSINESS" edition of Hooks Magazine features Quezia Teixeira, a woman redefining the concept of success by balancing her career, motherhood, and family life. With an inspiring journey, Quezia shares how the profession of Online Promoter transformed her life and how, through her course " Promoter Expert," she is empowering thousands of women to do the same. Quezia began her career at 15, working at a pharmacy, and soon realized she could aim higher. Determined to seek a better life, she became the first in her family to earn a degree in Pharmacy. Even with a stable salary and a federal position, the dream of balancing career and motherhood seemed impossible. "I worked a lot, and while I could provide the best financially for my daughters, the most important thing was missing: time and presence," she recalls. Determined to change that reality, Quezia left her stable job and decided to take a new direction. It was at that moment she discovered the promotion market, a field that finally allowed her to balance her professional and personal life. The turning point in her career came when Quezia began sharing her experiences with other women. Realizing that many mothers faced similar challenges, she created " Promoter  Expert," a course that trains women to work as online store promoters. Today, with over 30,000 graduates, Quezia sees the reflection of her success in the lives she has helped transform. Her mission goes beyond teaching techniques: she offers women a new perspective, proving that it is possible to build a successful career without sacrificing family life. The impact of her work goes far beyond the numbers. Quezia has proven that, with persistence and a clear vision, women can achieve their dreams and gain the freedom they desire. Her story is a living example of resilience, leadership, and how women can create their own paths in an ever-evolving market. Today, Quezia Teixeira is a role model for women who want to become entrepreneurs, balance motherhood, and achieve financial independence. She continues to inspire, showing that there are no limits to what one can achieve when they believe in their own potential. Check out the interview with Quezia: How do you define your work? I define my work as a purpose—a purpose to show as many women and mothers as possible that they can earn money without sacrificing their family, while still being able to provide the best for their children. How would you describe yourself in a few words? I would describe myself as persistent, courageous, and someone who goes after what I want. I understand that I am capable of changing my life, that my daughters deserve the best, and that I can, I want, and I will succeed. What paths did you take to get to where you are today? I started my professional life working at a pharmacy when I was 15. While working there, I noticed that being a pharmacist was a profession that earned more and required less work. So, I decided to study Pharmacy and became a scholarship student. In my family, on both my father’s and mother’s side, no one had ever attended college. I was the first in my entire family to secure a scholarship, because private education would have been out of the question, as I come from a lower-income family. My parents didn’t even finish high school. I earned my degree in Pharmacy, and after graduating, people said I needed a postgraduate degree to earn more. So, I pursued a postgraduate degree, and then people said to earn even more, I needed to pass a public service exam. I worked towards that, and after five years, I passed the exam. Once I got there, I was earning well, about R$10,000 a month, but I was working Monday to Friday and had no time for my daughters. When I had my second daughter, I felt this deeply and didn’t want to make the same mistake of being absent like I had been with my first daughter. That’s when, in 2020, I left my federal job and started searching until I found the promotion market. How was your life before, and how is it now? Before, I was an absent mother who worked a lot. I wanted to give my daughters the best, but the only thing I could provide was money. They didn’t have the most important thing: a present mother. Today, I am a present mother, who has time, who can fulfill the biggest dreams, but is always there, raising them, watching them grow, being a part of their lives, and giving them everything they need to grow strong and healthy. Was there ever a moment when you thought about giving up on your career? The first few months were really tough because I had a salary of R$10,000 as a federal employee, and I left that to earn nothing. Starting in the affiliate market, I was making very little until I began earning well. I spent eight months trying, and during that time, I was already looking for other ways to start a business because things weren’t working out. The financial returns weren’t enough to cover even basic household expenses, along with my husband’s income. At that point, desperation hit. I thought about looking for a pharmacy job, going back to being a pharmacist... but I kept going because I saw other people getting results. I knew I could too, and thank God, I did. After I started seeing great results, other women began asking me to teach them. Other mothers, seeing me share my day-to-day life on Instagram, started saying, “Quezia, I also want to stay at home with my kids. I can’t stand working away from home anymore, being far from my family, earning just enough to pay for school but not seeing my kids grow up. I need to change this reality.” They began asking me to teach them, and that’s when I started teaching. Today, I have over 30,000 students who I teach how to work from home as online store promoters. Many have left their federal jobs, quit their corporate positions, and even closed their own businesses to work as online store promoters. How do you think you influence people's lives? Today, I believe I greatly influence other women who want to dedicate themselves to motherhood, who want to be with their children, and have freedom, but at the same time, don't want to give up having an income to achieve their dreams.

Photos Disclosure Prada This holiday season, Prada blends fashion, technology, and tradition in a stunning new campaign that gathers an eclectic mix of personalities and playful elements. Captured by renowned photographer Willy Vanderperre, the festive campaign spotlights familiar faces such as K-pop sensation Karina from Aespa, actors Louis Partridge, Maya Hawke, and Kelvin Harrison Jr., who come together for an unforgettable celebration. The setting, however, is anything but ordinary. Against a vibrant red backdrop, the stars are joined by Prada’s life-sized “Trick” robots—an unexpected twist that adds a futuristic vibe to the dinner party. Typically seen as charms on bags or keychains, these robots take center stage, bringing an air of unpredictability to the refined, yet avant-garde, atmosphere. Prada’s holiday magic extends beyond just the fashion. The campaign features exquisite confections from Marchesi 1824, a historic Milanese pastry shop owned by Prada, including elaborately tiered cakes and Panettone. These delicacies seamlessly complement Prada’s fine porcelain homeware, dotting the table and enhancing the festive mood. While the food and robots steal some of the spotlight, the true stars are Prada’s latest holiday collection of clothing and accessories. The campaign effortlessly merges tradition with modernity, making it a celebration not just of the holidays, but of Prada’s unique ability to marry classic elegance with innovative style. Get ready to embrace the season with a touch of Prada’s signature flair, as the holiday campaign launches this Tuesday.

Saint Laurent Winter 2024 by Anthony Vaccarello: A Play of Revelation and Contrast Photos Courtesy Saint Laurent Saint Laurent, under the creative direction of Anthony Vaccarello, has always been synonymous with boldness and innovation. With the Winter 2024 collection, Vaccarello once again dives deep into the brand’s subversive history, reimagining Yves Saint Laurent’s legacy in new provocative ways. However, while the collection showcases moments of brilliance and powerful aesthetics, some elements fall short in terms of originality and freshness. Fifty-six years ago, Yves Saint Laurent shocked the fashion world by introducing the iconic Le Smoking  jacket, and in 1968, he went even further by presenting a transparent blouse underneath, exposing bare breasts—an absolute scandal at the time. This provocative moment shaped fashion history, redefining what women could or couldn’t wear and broke barriers in female style. In contrast, in the 2024 runway, Anthony Vaccarello revisits this idea, but in a world where the exposure of the body no longer holds the same shock value. For this new collection, Vaccarello continues to explore long, slender silhouettes that have become characteristic of his vision for Saint Laurent. Yet, he infuses a touch of post-war bourgeois sophistication, with flowing neck scarves and turbans that evoke an almost ironic modesty. The repeated use of tight, transparent blouses and skirts, however, becomes the focal point of the collection, creating an intriguing visual interplay between body and garment. The draping techniques are flawless, providing interesting movement to the pieces, but the constant repetition of this formula dulls the novelty, especially after the tenth look. However, the real magic lies in the moments where Vaccarello deviates from this predictable approach. An oversized cashmere coat, sculptural leather jackets with voluminous proportions, knit dresses with built-in garters, and synthetic fur coats truly capture the essence of power and sensuality. These are the looks that evoke strength—not just from revealing the body but from the tension between showing and concealing. It’s in these contrasts that the collection shines, bringing subtle sophistication that evokes desire without being so literal. The collection’s imbalance perhaps lies in the overuse of sheer and tight pieces, which become predictable and lose impact as the show progresses. Even the translucent glass jewelry, while innovative, contributes to an overall sense of excess. Had there been more balance, playing with what is revealed and what remains hidden, the collection could have been far more captivating. Art direction: Anthony Vaccarello Director: Juergen Teller Talents: Kate Moss, Penelope, Binx, Charlotte Rampling, Anja Rubik, Awar, Ajus

'UNITED KINGDOM' COVER EDITION - OCTOBER 24 ISSUE Photos: Oliver Doran - @oliverdoran Stylist: Anilu Doran - @ani_doran Make: Kate Morrison - @katemorrisonmakeup Design Director Hooks: @mathlopes In the latest edition of Hooks Magazine, Thais Hutchison, a prominent model and influencer, graces the cover of the 'UNITED KINGDOM' issue. With her striking presence and authentic style, Thais continues to carve out a space for herself in the fashion world, inspiring a new generation that values both aesthetics and authenticity. Thais entered the fashion industry driven by her passion for the art form. From a young age, she was drawn to the camera and the opportunity to express her creativity through unique looks and poses. Over the years, she has turned this dream into a reality, gaining recognition not only as a model but also as a digital influencer. Her journey in fashion hasn't been without challenges. Maintaining a public image in such a competitive industry requires a delicate balance. Thais understands the importance of staying true to herself, without letting external expectations define her essence. To cope with the pressure, she relies on the support of friends and family and embraces practices that help maintain her mental well-being, such as meditation and therapy. As an influencer, Thais uses her platform with a sense of responsibility and awareness. She advocates for causes that deeply resonate with her, such as body positivity and sustainable fashion, using her visibility to educate and inspire her audience to make more informed and conscious choices. Thais has learned throughout her career that respect and flexibility are essential when working with major brands. She believes that a successful collaboration is one that allows the fusion of creative visions, always with room for dialogue and innovation. It is this philosophy that has made her a sought-after face for brands that also prioritize authenticity. Check out our exclusive interview: 1: What motivated you to pursue a career as a model and influencer, and how has this journey impacted your personal and professional life? What motivated me to pursue a career in modeling was my passion for fashion and cameras. From a young age, I was always drawn to this world, and being able to turn that dream into reality has had a huge impact on my life. Working in something I love allows me to express my creativity and authenticity, as well as fulfill something I have always deeply desired. 2: What are the biggest challenges you face in the fashion world, and how do you handle the pressure of maintaining a public image? The biggest challenge is the constant effort to maintain an image that meets external expectations without losing authenticity. The pressure is real, but I believe it's essential to surround myself with a support network of friends and family who remind me of the importance of staying true to myself. Meditation, therapy, and moments of disconnect also help me maintain balance. 3: How do you use your platform as an influencer to promote causes or issues that matter to you? I always aim to use my platform to amplify causes that resonate with me, such as mental well-being, body acceptance, and sustainability in fashion. As an influencer, I feel a responsibility not only to entertain but also to educate and inspire people to make more conscious and informed choices. 4: Do you believe authenticity is essential in your work as an influencer? How do you stay true to who you are on social media? Authenticity is everything. People connect with what is real, and I always try to show who I truly am, including my vulnerabilities and achievements. It's easy to get lost in comparisons, but I remind myself that every journey is unique. To stay true to myself, I only share what genuinely resonates with me, without following trends just for the sake of popularity. 5: What are the biggest lessons you've learned from the people and brands you've worked with throughout your career? Working with so many different people and brands has taught me the importance of flexibility and communication. Every brand has its own vision, and it's crucial to align that with what I believe in. I've also learned that true collaboration happens when there's mutual respect and room for both sides to bring their creativity to the table. 6: If you could give one piece of advice to someone starting out in modeling or as an influencer, what would be your biggest lesson? If I could give one piece of advice, it would be: be patient and never compromise who you are to please others. Success comes to those who are resilient and stay authentic. It’s important to have a clear purpose and surround yourself with people who genuinely support you. The journey may be challenging, but the rewards are immeasurable when you remain true to yourself.

Photos: @valentino.beauty and @charli_xcx With her irreverent personality and unique style, Charli XCX steps in as the new face of Valentino Beauty, bringing a fresh energy to the brand. This exciting partnership aligns perfectly with the launch of the Spike Valentino Beauty lipstick line, known for its vibrant colors and long-lasting formulas. Charli, renowned for her fearless attitude and innovative flair, is the ideal choice to embody this collection, which celebrates self-expression and individuality—core values that define the British pop artist. The Spike Valentino Beauty collection is highlighted by the matte ‘Spike Valentino’ lipstick, available in 12 striking shades that offer a luxurious finish and durability. These products aren’t just a part of Charli's beauty routine; they mirror her bold, boundary-pushing attitude. As she tours alongside Troye Sivan, the vibrant hues of this collection are set to be key players in her signature glam, which has been lighting up social media. The collaboration between Charli XCX and Valentino Beauty goes beyond makeup—it taps into the pulse of contemporary culture. Charli represents a fearless, young audience that uses fashion and beauty as a form of self-expression. Her authenticity, paired with Valentino’s modern elegance, makes this partnership a standout moment in the beauty industry, elevating the brand to new heights on the global stage where luxury meets attitude. With Charli XCX at the helm, Valentino Beauty is positioning itself as a brand that transcends the ordinary, inviting everyone to explore their essence with confidence and originality. This collaboration promises to redefine the concept of beauty, bringing in a new generation of consumers who value the freedom to be unapologetically themselves, embracing boldness without hesitation.

Expanding the Idôle line into makeup, Lancôme introduces an innovative and customizable lip experience with hydration, color, shine, and definition. Photos courtesy Lancôme Lancôme launches the Lip Idôle combo, featuring the Lip Idôle Squalane-12 ButterGlow™ and the Lip Idôle Lip Shaper, offering a unique and customizable lip makeup experience. The Lip Idôle Squalane-12 ButterGlow™ is an innovative lip balm that combines color and care, addressing the growing demand for cosmetics that nourish while providing makeup benefits. The Lip Idôle Lip Shaper, a lip liner developed to deliver precise and smooth definition, complements the ButterGlow by enhancing its effect. With this duo, Lancôme elevates the concept of “skinification,” integrating skincare into daily makeup routines. These launches further strengthen the Idôle line, which has been among the top 10 best-selling perfumes in Brazil for years. With this new makeup collection targeting Generation Z, Lancôme positions itself as an innovator, blending style and care, and expanding the beauty experience in a customizable and cutting-edge way. The Lip Idôle Squalane-12 ButterGlow™ contains 96% naturally derived ingredients, such as shea butter and jojoba oil, known for their moisturizing and skin barrier-strengthening properties. The formula includes ceramides, which help retain moisture and protect the lips from external aggressors. Another key ingredient, rose oil obtained through Lancôme’s exclusive biotechnology, helps improve the skin barrier, reduce fine lines, and smooth lip texture. With squalane at a concentration of 12%, lips become 27% less dry. Clinical studies conducted by the brand reveal that after one week of use, lips are 27% less dry, and vertical lines are reduced by 11%. The Lip Idôle Lip Shaper completes the experience as a high-precision lip liner with a matte formula that is easy to blend and waterproof, lasting up to 8 hours without fading or smudging. Enriched with ceramides, this liner not only defines the lips but also nourishes them. Available in 8 shades, it adapts to various skin tones, ensuring versatility and elegance for any look. Dr. Annie Black, International Scientific Director of Lancôme, highlights the importance of the skinification approach in the creation of new products: “Today, we are not just focused on developing makeup that meets basic aesthetic requirements. We also want it to improve skin health. For Lip Idôle, we applied our skincare expertise, conducting clinical tests to ensure that our products not only enhance appearance but also care for the lips.” With the launch of the Lip Idôle Squalane-12 ButterGlow™ and the Lip Idôle Lip Shaper, Lancôme’s Idôle line becomes even more complete, covering every step of the beauty routine. The collection, which already includes the iconic Idôle perfume, Lash Idôle mascara, and ultra-precise Idôle Liner, now extends its offerings to lips, blending quality, care, and innovation. The new products come in sophisticated packaging, featuring an architectural design in rose gold, inspired by the iconic Idôle perfume bottle. The Lip Idôle Lip Shaper’s packaging, in addition to being elegant, was designed for practicality, with a tip that matches the product color and can be easily sharpened, making application even more convenient. The combination of Lip Idôle Squalane-12 ButterGlow™ and Lip Idôle Lip Shaper promises not only a more vibrant and healthy look for your lips but also a luxurious and caring sensation with every application.

Photos Courtesy Burberry Burberry Goddess Eau de Parfum Intense  is a gourmand, aromatic, and woody fragrance. The signature trio of distinct vanillas from the original Goddess Eau de Parfum is amplified with woody vanilla (Supercritical Vanilla Extract). This addition brings a smoky character that intensifies the scent, reinforcing the strength of the Burberry Goddess line. The quartet of vanillas is combined with waves of luminous lavender essence, providing an aromatic balance. The presence of patchouli adds an assertive and feminine signature, completing the vibrant, smoky, and sophisticated finish. “In creating Burberry Eau de Parfum Intense, my goal was to further expand the unique vanilla extraction and layering found in the original Burberry Goddess Eau de Parfum, offering a new rich experience with deepened intensity. I’m thrilled with the final fragrance and excited for everyone to explore vanilla from a new perspective,” said perfumer Amandine Clerc-Marie. Inspired by sunset colors, Burberry Eau de Parfum Intense comes in an elegant square bottle adorned with a golden medallion. The dark beige packaging with a golden label was inspired by the gabardine fabric, referencing the brand’s heritage. The campaign follows Emma Mackey and the pride of lionesses on their journey of self-discovery. With renewed strength and confidence, Emma embodies the spirit of Burberry Goddess Eau de Parfum Intense. As the sun sets, she draws power from its rays and unleashes her inner strength. Through the majestic pride of lionesses, Burberry Goddess Eau de Parfum Intense illustrates the transformative power of female unity, inviting women to unleash their strength to achieve the extraordinary. “I am thrilled to announce the launch of the newest version of Burberry Goddess: Eau de Parfum Intense. The new fragrance carries depth, elegance, and warmth. I hope that, along with the campaign, these elements will continue to inspire those who wear the perfume to be their most authentic, confident, and empowered selves,” said actress Emma Mackey.

Rihanna and A$AP Rocky on Met Gala - ANGELA WEISS / AFP The Met Gala, always a defining moment for global fashion trends, will take on a new level of cultural significance in 2025 with the theme “Superfine: Tailoring Black Style.” This event is set to celebrate the aesthetic and political contributions of Black dandyism, delving into its origins, evolution, and lasting impact on the African diaspora’s identity. With Pharrell Williams, Lewis Hamilton, and A$AP Rocky as co-hosts, the Gala promises to be an unforgettable evening, led by these fashion and cultural icons. Each of them has, in their own way, shaped the global fashion landscape. Pharrell, especially as Louis Vuitton’s creative director, has broken boundaries in men’s fashion, while Lewis Hamilton and A$AP Rocky represent the fusion of style and attitude, redefining masculine fashion norms. Portrait of 1940-1950. (Photo: Disclosure/The Metropolitan Museum of Art, New York) Curated by the renowned professor Monica Miller and inspired by her book Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity , the exhibition will shine a light on the history of Black dandyism. From its roots in the 18th century to the present day, Black dandyism emerged as a response to the impositions of fashion on Black men, transforming clothing into a tool of resistance and social reinvention. This marks the first exhibition exclusively focused on men’s fashion since 2003, adding extra relevance to the occasion. The 2025 Met Gala is set to write a new chapter in fashion history, celebrating the power, aesthetics, and resilience of Black dandies, a narrative that resonates far beyond the runway. With Anna Wintour and LeBron James also leading the organizing efforts, this year’s Gala is bound to be a cultural and aesthetic milestone, honoring not only style but the complex layers of Black identity in fashion.

Photos Courtesy PUMA - shot by Philippa Price Rihanna's iconic Creeper sneaker is finally back! This time, the silhouette created in partnership with PUMA is even larger, bolder, and more robust. Conceived, created, and named by the singer, the Creeper Phatty takes the iconic silhouette to the extreme with an oversized design, rubber sole, and bold colors. "Phatty" signifies extra confidence and style. Rihanna's idea was to bring the Creeper back in a bold and culturally relevant way. Originally launched in September 2015, the sneaker is a platform version of PUMA's iconic Suede. The model was named "Shoe of the Year" by Footwear News in 2016 and not only transformed sneaker culture but also highlighted the impact and relevance of the PUMA brand over the last decade. The Creeper Phatty is wrapped in suede, with a quilted PUMA formstrip, FENTY logo on its tongue, laces with golden tips, and a rubber sole. The new FENTY x PUMA drop offers three distinct color combinations of the model – the classic black and white, the extra bright blue and green, and the bold lavender and cherry red. How was the creation? "We took the original Creeper and made it bigger and badder," said Rihanna. "In designing the Creeper Phatty, we sought to reinvent the OG Creeper, which was loved by so many. It's a classic silhouette that we missed, so the comeback had to be even bigger," she added. Q: What inspired you to bring back the Creeper in such a bold way? Rihanna:  “It was time! The Creeper made a huge impact, so bringing it back with more attitude just felt right.” Q: How do you see the Creeper Phatty fitting into today’s sneaker culture? Rihanna:  “People are bolder with their style now. The Creeper Phatty is all about standing out and owning your look.” Q: How did you choose the new color combinations for this drop? Rihanna:  “I wanted a mix—something classic with the black and white, but also colors that pop like the blue and green.” As the creative director, Rihanna's second FENTY x PUMA campaign – shot by Philippa Price , who has previously photographed for Rihanna and PUMA – explores the juxtaposition between the strange and the exaggerated, highlighting the sneaker's excessive and bright elements. Q: What does the term ‘Phatty’ signify to you in this collection? Rihanna:  “It means extra—extra style, extra confidence. It’s all about being unapologetically bold.” "The original Creeper changed the game for us," said Maria Valdes , PUMA's product director. "We knew it was time to bring it back. This sneaker has universal appeal, and we've seen tremendous consumer enthusiasm for its return. We're excited not only to evolve the existing model with the Creeper Phatty but also to expand our offering for the whole family," she concluded.

Photos Disclosure Kylie Cosmetics Sculpt, define, and contour with the NEW Precision Pout Lip Liner by Kylie Cosmetics! This ultra-precise pencil is made of wood and makes creating perfect lines for a fuller lip contour easy. Featuring a waxy texture and a long-wearing formula, it adheres to the lips for a flawless, non-pulling application that stays put without smudging or transferring. Available in 8 shades, the formula is clean, vegan, cruelty-free, and gluten-free. Why did you choose this product as a special launch? This new product has been a secret item in my makeup kit for a while – and I’m so excited to share it with everyone. What differentiates this eyeliner from others on the market? Our lip liners have always been fan favorites, and this new formula is the perfect product for sculpting and defining the lips. Is it part of your make-up routine? It has long-lasting wear while allowing you to blend and diffuse without haste. I finish with gloss or lipstick for a perfect contour and fuller lips. - Kylie Jenner Pair it with the Kylie Cosmetics Pencil Sharpener, which features a universal design that fits three pencil sizes, from regular to jumbo. With two rust-proof stainless steel blades and two different-sized holes, it allows you to sharpen your favorite lip and eye pencils with precision and ease. Shades : - Comes Naturally (Soft Mauve) - Cinnamon (Warm Brown) - Cocoa (Deep Brown) - Smitten (Dusty Rose) - Lure (Brown) - Sultry (Cherry Red) - Stone (Light Grayish Brown) - Saturn (Nude Beige) Consumer Results - 100% say it has a soft texture that is easy to apply, without pulling or transferring. - 100% say the waxy texture adheres to the lips for a perfect application. - 100% say it sculpts, fills, and allows for ultra-precise application. - 100% say it contours the lips perfectly and creates a natural lip contour. - 100% say it provides even color and fuller lips. - 100% say it defines the lips with precision. - 100% say it provides enough time to blend and diffuse before drying completely. - 100% say it is lightweight, comfortable, non-sticky, and does not dry out. - 95% say it facilitates blending and offers buildable color. - 95% say it does not smudge and keeps color in place. - 95% say it is long-lasting and does not fade or smear. - 95% say it extends the longevity of other lip formulas. *Test conducted under dermatological control with 22 women aged 18 to 50 years. Product use for 3 weeks.

'USA' COVER EDITION - OCTOBER 24 ISSUE Photos: Ariane Gorib - @arianegoribstudio Makeup artist: Eduarda Garden - @eduardagardenmakeover Press: Igor Magalhães - @igormagalhaesofc Design Director Cover: Matheus Lopes - @mathlopes A rising influencer in the New York scene, Aline Finnessey exudes a magnetic presence and a lifestyle that reflects both elegance and boldness. She has been making waves in the fashion world through her unique vision and vibrant energy, which resonates wherever she goes. Whether on the bustling streets of Manhattan or at the most exclusive events, her presence never goes unnoticed. Through her fashion choices, she inspires thousands of women to embrace their own shine with confidence and sophistication. Aline Finnessey has won the hearts of everyone who follows and admires her journey on social media, further connecting her with her audience. Aline embodies resilience with elegance and sophistication. For her, passion for the fashion world is important, but passion for those who influence this universe is essential. EXCLUSIVE INTERVIEW: 1: Your style reflects a mix of elegance and boldness that inspires many women. How do you define the impact of fashion on women's self-esteem and personal expression? I believe fashion is a powerful extension of our identity. It goes beyond clothing and trends, serving as a way to express who we are without words, leaving our mark and recording history. When a woman dresses elegantly, she connects with her own confidence and conveys an image of strength, which directly impacts her self-esteem. Boldness, on the other hand, allows her to experiment, challenge norms, and break free from stereotypes, reflecting her uniqueness. To me, the fashion world is the perfect combination of self-confidence and freedom, where every style choice tells a unique story, with each piece leaving its mark and elevating the essence of the one who wears it. 2: Your journey in New York is marked by a magnetic and vibrant presence. What inspires you most about this dynamic city, and how does it influence your fashion choices and lifestyle? My journey in New York is shaped by its unique and inexhaustible energy. The dynamism of this city pulses in every corner, influencing not only my fashion choices but also my lifestyle. New York inspires me to embrace diversity and authenticity, allowing me to incorporate elements that reflect my essence and my free, creative vision, all while maintaining a touch of elegance and sophistication. Every day presents a new opportunity to explore and find inspiration within the fashion world. This constant renewal inspires me to be bold with my style choices. 3: You mention that, besides having a passion for fashion, it's essential to have a passion for the people who influence this world. Who are the personalities or figures that inspire you the most in fashion, and why? For me, fashion is more than just clothing; it's about the people who turn it into an extension of their communication, a form of living art. I truly believe that people don’t simply buy pieces to create their look—they buy stories, emotions, and the relationships built between influencers and brands. Throughout my journey, several personalities have deeply inspired me, such as Chiara Ferragni, for the way she communicates through fashion, including her own collections, and Gisele Bündchen, whose story is marked by challenges and triumphs. Gisele brings inspiration with her beauty, strength, and authenticity, which helped her carve out a space and become an icon through the way she engages with the fashion world. I also find inspiration in brands that captivate me with their stories, like Chanel, Burberry, Christian Louboutin, Louis Vuitton, among others. Fashion isn’t just about the look; it’s also about the message you convey to the world. 4: On social media, you connect with your audience in an authentic way. What do you believe is the secret to maintaining that genuine connection with your followers, even in such a competitive environment like the fashion influencer world? Yes, it’s all about storytelling. Authentic connection on social media, especially in a dynamic and competitive field like fashion, comes from a few fundamental pillars. I believe the secret lies in cultivating a true voice, highlighting products or brands I genuinely believe in, which inspires thousands of people. It’s not just about aesthetics, but also the values and passions that define us. Sharing personal stories and experiences that resonate with our audience is key, creating a space for identification and inspiration. Through authentic looks that boost self-esteem and confidence, we build a lasting connection in a world full of stimuli, inspiration, and stories. 5: Resilience is a strong characteristic in your journey. What were the main challenges you faced as a fashion influencer, and how did they shape your path? Resilience has undoubtedly been a fundamental ally in my journey as a fashion influencer. The main challenges I faced include market saturation and the constant shifts in trends. These obstacles helped shape my style and authenticity, particularly in how I communicate with the fashion world and convey my message through look compositions. Additionally, seeing other influencers provided valuable lessons, teaching me the importance of embracing my uniqueness. Every challenge not only strengthened my determination but also shaped my view of fashion as a form of personal expression, built through brand stories. These experiences taught me the importance of being flexible, innovative, and, above all, true to myself, always maintaining a touch of elegance and sophistication. This approach has helped me create a deeper and more meaningful connection with my audience. 6: In a landscape where fashion is always changing, how do you maintain your authenticity and balance between following trends and creating your own path? Maintaining authenticity in a constantly evolving fashion scene requires a delicate balance between inspiration and individuality. For me, the first step is to cultivate a personal style that reflects not only trends but also my essence. This way, even when incorporating new elements, I do so in a manner that resonates with my identity. Additionally, I dedicate time to research and understand trends, always filtering them through my unique perspective. This allows me to innovate while staying true to what truly represents me. I also constantly seek sources of inspiration both within and outside the fashion world, like art and culture, drawing inspiration from the details. This process is crucial for building incredible stories in the fashion universe, as it acts as an extension of the narratives that each brand brings. To me, the fashion world is important, but what captivates me are the stories behind the brands—their origins, challenges, achievements, and how they have become highlights in the market. Each piece serves as a link connecting the past and present, reflecting dreams, challenges, and the quest for authenticity. It’s this emotional depth that transforms fashion into a form of personal expression, making each choice a celebration of authenticity, self-esteem, and individuality.

Photo: @andysantanaoficial | @agenciabrazilnews Influencer Jess Anjos dazzled at an event held in São Paulo this week, where women who stood out throughout the year were honored. Jess, a former dancer on Faustão's show, with stints in Anitta's and Ludmilla's dance crews, drew attention with her bold and fashion-forward look, which did not go unnoticed by photographers and the audience. She rocked over 20 cm heels, featuring a vibrant and playful print that perfectly complemented her creative ensemble. To complete the outfit, Jess chose a striking pink coat, adding a modern and edgy touch to the look, further highlighting her unique style. Photo: @andysantanaoficial | @agenciabrazilnews Today, Jess Anjos is a respected content creator, collaborating with major national and international brands. Speaking about her participation in the event, the influencer emphasized the importance of such initiatives. "Celebrating women who shine in different fields is something incredible and extremely necessary. I was moved by the energy of the event; it was a night filled with exchanges and recognition of women's power," Jess commented, highlighting how deeply she was touched by the tribute. Photo: Andre Ligeiro - @andreligeiro The event was attended by other prominent figures, such as Juliana Paes, Marina Ruy Barbosa, Majur, and Luísa Sonza, offering a moment of reflection on the role of women in society and their achievements throughout the year.