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Ana Luiza Simões: Authenticity and Perseverance in the Fashion World
‘MODEL’ COVER EDITION - FEBRUARY 25 ISSUE Model - Ana Luiza Simões / Photo and Retouching: Mestisço - @mesticoo / Photo assistants:...

Matheus Hooks/ Editor-In-Chief
Feb 3, 20254 min read


Dua Lipa and Chanel: A New Era of Modern Sophistication
Dua Lipa has just been announced as the face of the Chanel 25 , the French maison’s newest handbag, set to redefine contemporary luxury....

Matheus Hooks/ Editor-In-Chief
Jan 31, 20252 min read


Ashi Studio Spring 2025: The Seduction of Ascent
In a show that defied modesty and celebrated the audacity of ambition, Ashi Studio redefined what it means to climb the social...

Matheus Hooks/ Editor-In-Chief
Jan 30, 20252 min read


Saint Laurent Men’s Winter 25: The Imaginary Encounter Between Two Icons of Rebellion
Imagine the scene: Paris, early 1980s. Yves Saint Laurent, the haute couture genius immersed in his excesses, locks eyes with Robert...

Matheus Hooks/ Editor-In-Chief
Jan 29, 20252 min read


Tate McRae Stars as the Face of Rhode’s New Peptide Lip Shape Campaign
Rhode, the brand renowned for redefining skincare with innovative and stylish solutions, has unveiled its latest campaign featuring none...

Matheus Hooks/ Editor-In-Chief
Jan 24, 20252 min read


Kamizahia: A Revolution in the World of Shirts
Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss Since its inception in 2014, Kamizahia has been pushing the...

Matheus Hooks/ Editor-In-Chief
Jan 24, 20254 min read


Jeyce Rosa shines in Louis Vuitton's fashion show this Tuesday (21st), the first day of Paris Men's Fashion Week
Photo: Liniker The Brazilian fashionista and entrepreneur Jeyce Rosa was one of the highlights of Louis Vuitton's fashion show, held this...

Matheus Hooks/ Editor-In-Chief
Jan 22, 20251 min read


Rosé of Blackpink Shines in Skims’ Valentine’s Day 2025 Campaign
The fashion world is buzzing as Rosé, the iconic member of K-pop sensation Blackpink, takes center stage in Skims’ Valentine’s Day 2025...

Matheus Hooks/ Editor-In-Chief
Jan 21, 20252 min read


The Rise of Luxury Gyms and the Athleisure Concept: Meet CHASE, the Brazilian Pioneer in the Luxury Fashion and Wellness Market
Photos Courtesy CHASE In recent years, a new phenomenon has taken over the fashion and wellness market: the fusion of the fitness world...

Evely Oliveira
Jan 21, 20254 min read


Patricia Dias: Between Runways and Heights, A Style That Soars High
‘MODEL’ COVER EDITION - JANUARY 25 ISSUE Photographer: Felipe Maaker - @felipemaaker In this special edition of Hooks Magazine, Patricia...

Matheus Hooks/ Editor-In-Chief
Jan 17, 20254 min read


Pyde Studio: Fashion as an Expression of Singularity and Purpose
Photos: Marcos Calomeno Pyde Studio emerged in 2020 as a response to a search for meaning in the world of fashion. Its founders, already...

Matheus Hooks/ Editor-In-Chief
Jan 16, 20256 min read


Lisa from BLACKPINK is Officially the New Louis Vuitton Ambassador
Photo Courtesy Louis Vuitton Lisa, a member of BLACKPINK, has been confirmed as the newest global ambassador for Louis Vuitton,...

Matheus Hooks/ Editor-In-Chief
Jan 15, 20252 min read


The Midas Touch: A Legacy of Creativity and Connection
Photo Mateus Augusto Rubim - @mateusamlr Since its inception in 2018, Midas Touch has stood out as a brand that transcends the boundaries...

Matheus Hooks/ Editor-In-Chief
Jan 10, 20257 min read


Celebrities Wear Saint Laurent at the 82nd Golden Globe Awards
Zoe Kravitz, Zoe Saldana, Karla Sofía Gascón, Jacques Audiard, and Trent Reznor wore Saint Laurent by Anthony Vaccarello at the 82nd...

Matheus Hooks/ Editor-In-Chief
Jan 8, 20251 min read


NOSFERATU: REDEFINING THE VAMPIRE THROUGH FASHION
Gothic aesthetics reinvented by Robert Eggers and the film’s influence on contemporary couture Photos Courtesy of Focus Features When we...

Matheus Hooks/ Editor-In-Chief
Jan 2, 20252 min read


The Return of a Legend: Louis Vuitton x Takashi Murakami, Fronted by Zendaya
Photos Courtesy Louis Vuitton In a world where fashion constantly reinvents itself, some collaborations remain eternal. Louis Vuitton has...

Matheus Hooks/ Editor-In-Chief
Dec 27, 20243 min read


DES PREZO: The Brand That’s Changing the Way We Think About Fashion
Creative direction - Guilherme Menegat / Photo - Otavio Conci / Make - Débora Camassola / Models - Eric Pauli and Pedro Martini / Set...

Matheus Hooks/ Editor-In-Chief
Dec 27, 20249 min read


OLIVIA RODRIGO IS THE NEW FACE OF LANCÔME: BEAUTY, ATTITUDE, AND AUTHENTICITY
Photos Courtesy Lancôme Olivia Rodrigo, the voice of a generation, is making waves once again—this time in the world of fashion and...

Matheus Hooks/ Editor-In-Chief
Dec 19, 20242 min read


APHASE: THE TIMELESS MINIMALISM THAT CELEBRATES THE POWER OF COMMUNITY
Photo Collection Sports Community / Photographer Mateus Aguiar With approximately one year in the market, Aphase has already established...

Matheus Hooks/ Editor-In-Chief
Dec 17, 20244 min read


TIFFANY & CO. AND ANYA TAYLOR-JOY: A HOLIDAY CELEBRATION OF LOVE AND ELEGANCE
Tiffany & Co. Campaign Holidays 2024, With Love, Since 1837 with Anya Taylor-Joy - Photo: Carljin Jacobs. The magic of the holiday season...

Matheus Hooks/ Editor-In-Chief
Dec 17, 20242 min read
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