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Jeyce Rosa shines in Louis Vuitton's fashion show this Tuesday (21st), the first day of Paris Men's Fashion Week
Photo: Liniker The Brazilian fashionista and entrepreneur Jeyce Rosa was one of the highlights of Louis Vuitton's fashion show, held this...

Matheus Hooks/ Editor-In-Chief
Jan 22, 20251 min read


Rosé of Blackpink Shines in Skims’ Valentine’s Day 2025 Campaign
The fashion world is buzzing as Rosé, the iconic member of K-pop sensation Blackpink, takes center stage in Skims’ Valentine’s Day 2025...

Matheus Hooks/ Editor-In-Chief
Jan 21, 20252 min read


The Rise of Luxury Gyms and the Athleisure Concept: Meet CHASE, the Brazilian Pioneer in the Luxury Fashion and Wellness Market
Photos Courtesy CHASE In recent years, a new phenomenon has taken over the fashion and wellness market: the fusion of the fitness world...

Evely Oliveira
Jan 21, 20254 min read


Patricia Dias: Between Runways and Heights, A Style That Soars High
‘MODEL’ COVER EDITION - JANUARY 25 ISSUE Photographer: Felipe Maaker - @felipemaaker In this special edition of Hooks Magazine, Patricia...

Matheus Hooks/ Editor-In-Chief
Jan 17, 20254 min read


Pyde Studio: Fashion as an Expression of Singularity and Purpose
Photos: Marcos Calomeno Pyde Studio emerged in 2020 as a response to a search for meaning in the world of fashion. Its founders, already...

Matheus Hooks/ Editor-In-Chief
Jan 16, 20256 min read


Lisa from BLACKPINK is Officially the New Louis Vuitton Ambassador
Photo Courtesy Louis Vuitton Lisa, a member of BLACKPINK, has been confirmed as the newest global ambassador for Louis Vuitton,...

Matheus Hooks/ Editor-In-Chief
Jan 15, 20252 min read


The Midas Touch: A Legacy of Creativity and Connection
Photo Mateus Augusto Rubim - @mateusamlr Since its inception in 2018, Midas Touch has stood out as a brand that transcends the boundaries...

Matheus Hooks/ Editor-In-Chief
Jan 10, 20257 min read


Celebrities Wear Saint Laurent at the 82nd Golden Globe Awards
Zoe Kravitz, Zoe Saldana, Karla Sofía Gascón, Jacques Audiard, and Trent Reznor wore Saint Laurent by Anthony Vaccarello at the 82nd...

Matheus Hooks/ Editor-In-Chief
Jan 8, 20251 min read


NOSFERATU: REDEFINING THE VAMPIRE THROUGH FASHION
Gothic aesthetics reinvented by Robert Eggers and the film’s influence on contemporary couture Photos Courtesy of Focus Features When we...

Matheus Hooks/ Editor-In-Chief
Jan 2, 20252 min read


The Return of a Legend: Louis Vuitton x Takashi Murakami, Fronted by Zendaya
Photos Courtesy Louis Vuitton In a world where fashion constantly reinvents itself, some collaborations remain eternal. Louis Vuitton has...

Matheus Hooks/ Editor-In-Chief
Dec 27, 20243 min read


DES PREZO: The Brand That’s Changing the Way We Think About Fashion
Creative direction - Guilherme Menegat / Photo - Otavio Conci / Make - Débora Camassola / Models - Eric Pauli and Pedro Martini / Set...

Matheus Hooks/ Editor-In-Chief
Dec 27, 20249 min read


OLIVIA RODRIGO IS THE NEW FACE OF LANCÔME: BEAUTY, ATTITUDE, AND AUTHENTICITY
Photos Courtesy Lancôme Olivia Rodrigo, the voice of a generation, is making waves once again—this time in the world of fashion and...

Matheus Hooks/ Editor-In-Chief
Dec 19, 20242 min read


APHASE: THE TIMELESS MINIMALISM THAT CELEBRATES THE POWER OF COMMUNITY
Photo Collection Sports Community / Photographer Mateus Aguiar With approximately one year in the market, Aphase has already established...

Matheus Hooks/ Editor-In-Chief
Dec 17, 20244 min read


TIFFANY & CO. AND ANYA TAYLOR-JOY: A HOLIDAY CELEBRATION OF LOVE AND ELEGANCE
Tiffany & Co. Campaign Holidays 2024, With Love, Since 1837 with Anya Taylor-Joy - Photo: Carljin Jacobs. The magic of the holiday season...

Matheus Hooks/ Editor-In-Chief
Dec 16, 20242 min read


HOW TO WEAR RED THIS CHRISTMAS WITHOUT LOOKING OVERDONE
Photos Disclosure Pinterest Red has long been a classic, and this season, cherry red proves itself as a timeless shortcut to looking...

Matheus Hooks/ Editor-In-Chief
Dec 16, 20242 min read


Matthieu Blazy Takes Over as Chanel’s Creative Director: A New Era Begins
Photo Getty Images Chanel has officially announced Matthieu Blazy as its new creative director, marking the start of an exciting chapter...

Matheus Hooks/ Editor-In-Chief
Dec 12, 20242 min read


THE RETURN OF THE BIGGIE SUNGLASSES: VERSACE CELEBRATES LUXURY, URBAN CULTURE, AND A NEW GENERATION
Photos Courtesy Versace Versace’s iconic Biggie sunglasses are back, making a bold statement in the world of fashion. Featuring the...

Matheus Hooks/ Editor-In-Chief
Dec 10, 20242 min read


SAINT LAURENT RIVE DROITE ANTONIO LOPEZ EXHIBITION
Photos Courtesy Saint Laurent SAINT LAURENT RIVE DROITE Los Angeles and SAINT LAURENT BABYLONE are pleased to host an exhibition by...

Matheus Hooks/ Editor-In-Chief
Dec 6, 20242 min read


Kylie Jenner Introduces the New Supple Kiss Lip Glaze from Kylie Cosmetics
Photos Courtesy Kylie Cosmetics Kylie Cosmetics is proud to present the NEW Supple Kiss Lip Glaze – a next-generation, lightweight,...

Matheus Hooks/ Editor-In-Chief
Dec 5, 20241 min read


Mocha Mousse: Pantone's Color of the Year 2025
Each year, the Pantone Color Institute makes a choice that goes beyond aesthetics – it’s a reflection of the cultural, social, and...

Matheus Hooks/ Editor-In-Chief
Dec 5, 20242 min read
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