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Coperni and the New Era of Interactive Fashion: The Microbag with a Virtual Pet
Tamagotchi swipe case, by Coperni — Photo: Reproduction/ Instagram Coperni has never followed the obvious path — and it seems determined...
Matheus Hooks/ Editor-In-Chief
Mar 7, 20252 min read
VINICIUS SOUZA: THE POWER OF AUTHENTICITY IN MEN'S FASHION
‘MAN’ COVER EDITION - MARCH 2025 ISSUE Photographer: Courtney Nathan Phillip - @Courtneynp / Direction and stylist: @v.souza_ Hooks...
Matheus Hooks/ Editor-In-Chief
Mar 7, 20256 min read
Sarah Burton for Givenchy: A New Chapter Rooted in Essence
Photo Courtesy Givenchy Sarah Burton’s debut as Givenchy’s creative director was more than just a runway show — it was a quiet manifesto...
Matheus Hooks/ Editor-In-Chief
Mar 7, 20252 min read
Schiaparelli: Between Lone Stars and the New Femininity - Ready-to-Wear Fall/Winter 2025-2026 by Daniel Roseberry
Photo Disclosure Harper's BAZAAR - Wojciech Christopher Nowak In Schiaparelli’s latest show, Daniel Roseberry invites us to reflect on a...
Matheus Hooks/ Editor-In-Chief
Mar 7, 20252 min read
Rabanne Fall/Winter 2025: Between Holding On and Letting Go
Photos Courtesy Rabanne At UNESCO in Paris, Julien Dossena once again proved his mastery by recharging Rabanne’s DNA for Fall/Winter...
Matheus Hooks/ Editor-In-Chief
Mar 6, 20252 min read
Exploring the Complexity and Elegance of the Chloé Woman in the Fall/Winter 2025/26 Collection
Chloé | Paris | Winter 2025 — Photo: Launchmetrics Spotlight In the world of fashion, where identity flows and emotions are stitched into...
Matheus Hooks/ Editor-In-Chief
Mar 6, 20252 min read
Balmain Fall-Winter 2025/26: Olivier Rousteing Reinvents the Silhouette and Breaks with Tradition
Photo Launchmetrics Spotlight On Balmain’s runway, Olivier Rousteing once again proves that fashion is a constant act of reinvention. In...
Matheus Hooks/ Editor-In-Chief
Mar 5, 20252 min read
Louis Vuitton Enters the World of Makeup with Pat McGrath as Creative Director
Louis Vuitton launches makeup line — Photo: Disclosure Louis Vuitton, a symbol of luxury and innovation, opens a new chapter in its...
Matheus Hooks/ Editor-In-Chief
Mar 5, 20253 min read
Oscars 2025: When Fashion Becomes Cinema
Ariana Grande in Schiaparelli Couture / Photo: Getty Images Hollywood’s most anticipated night has come to an end, but the echoes of...
Matheus Hooks/ Editor-In-Chief
Mar 3, 20252 min read
Juju Salimeni: Between the Glamour of the Avenue and the Discipline Behind the Scenes
CELEBRITY COVER EDITION - GLOBAL ISSUE Photo: Mari Araujo - @picsmarioficial / Beauty: Carol Franca - @bycarolfranca / Hair: Douglas -...
Matheus Hooks/ Editor-In-Chief
Mar 1, 20253 min read
Versace FW25: Where Ballet Meets Punk and Maximalist Glamour
Photo Getty Donatella Versace doesn’t just stage a fashion show — she puts on a spectacle. For the Fall/Winter 2025 collection, the...
Matheus Hooks/ Editor-In-Chief
Mar 1, 20252 min read
Nagela Glovacki: Between Fashion, Business, and the Relentless Pursuit of Knowledge
‘ITALY’ COVER EDITION - FEBRUARY 2025 ISSUE Photos: Glauber - @glauberbassi / Assistant: @milenavitoriaff / Stylist: @natykuprian Hooks...
Matheus Hooks/ Editor-In-Chief
Feb 28, 20254 min read
Diesel by Glenn Martens: Graffiti-Covered Inflatables, Reinvented Denim, and a Future in Motion
Diesel Fall/Winter 2025 by Glenn Martens. Photos Getty Against a backdrop of giant inflatables covered in graffiti by artists from around...
Matheus Hooks/ Editor-In-Chief
Feb 26, 20252 min read
Dsquared2 30 Years: When Fashion Rebels and Rockstars Collide
Photo disclosure Getty Images In the heart of Milan Fashion Week, Dsquared2 didn’t just celebrate its 30th anniversary — it set the...
Matheus Hooks/ Editor-In-Chief
Feb 26, 20252 min read
Cé Lumière: Beyoncé’s New Fragrance That Captures Light and Power
Photos Courtesy Beyoncé Parfums Beyoncé doesn’t just create music — she crafts worlds. And with the launch of her new fragrance, Cé...
Matheus Hooks/ Editor-In-Chief
Feb 25, 20252 min read
Jhanne Pires wore an exclusive Dolce & Gabbana look for her debut at the Vogue Ball
Photos: Bannach - @bannachfotografia - Press Disclosure Jhanne Pires attended the iconic Vogue Ball, held at the Copacabana Palace last...
Matheus Hooks/ Editor-In-Chief
Feb 25, 20251 min read
Harris Reed Reinvents Upcycling with Theatrical Sophistication for Summer 2025
Photo: Getty Images - LFW London Fashion Week kicked off with an explosion of drama and sustainable innovation, courtesy of Harris Reed....
Matheus Hooks/ Editor-In-Chief
Feb 21, 20252 min read
Coach Reinvents Time in Its New Campaign
Photography ELAINE CONSTANTINE - Courtesy COACH In a fast-paced world where urgency dictates every step, Coach introduces a new rhythm....
Matheus Hooks/ Editor-In-Chief
Feb 20, 20251 min read
Winona: Art, Resilience, and Fashion with Purpose
Photo: Thamires Seus - @submergir Amid the whirlwind of 2021, when the world seemed to have come to a halt, Winona was born—a brand whose...
Matheus Hooks/ Editor-In-Chief
Feb 18, 20255 min read
Debora Anselmo: Elegance and Resilience on the Cover of the London Edition of Hooks Magazine
‘LONDON’ COVER EDITION - FEBRUARY 2025 ISSUE Photographer: Jose Andres Gil - @joseandresgil Debora Anselmo graces the cover of the London...
Matheus Hooks/ Editor-In-Chief
Feb 17, 20253 min read
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