Labubus Take Over Fashion: From Collectible Toys to Style Accessories
- Matheus Hooks/ Editor-In-Chief
- May 12
- 1 min read
Once niche collectibles adored by toy enthusiasts, Labubus — quirky, toothy creatures designed by Hong Kong artist Kasing Lung and distributed by Pop Mart — are making a bold entrance into the fashion world.
From Collector’s Shelves to Street Style
Originally loved for their unique “ugly-cute” aesthetic, Labubus have gained widespread popularity thanks in part to fashion-forward celebrities like Lisa from Blackpink, who was spotted with one hanging from her bag. Since then, these oddball figurines have started showing up on Instagram feeds, streetwear blogs, and even high-end runways as keychain companions and statement accessories.
Toys as Fashion Statements
The use of toys in fashion isn’t entirely new — think Tamagotchi necklaces in the 2000s or Hello Kitty everything in the ’90s — but Labubus bring a new energy to the concept. Often released in limited edition vinyl and plush keychains, each piece doubles as a collectible and a wearable, making them perfect for the “wear your fandom” generation. Sets like the “Labubu Macaron Monsters” have become must-haves among hypebeasts and fashionistas alike.
The Rise of Ugly-Cute
The appeal of Labubus lies in their defiant embrace of the unconventional. With wild eyes, crooked teeth, and a mischievous charm, they represent a rebellion against traditional beauty standards — a perfect fit for Gen Z’s fashion philosophy. As fashion grows increasingly fluid and expressive, Labubus fit right in as wearable art with an attitude.
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