Rabanne’s High Summer 2025: A Tribute to Rio’s Baile Funk Culture

Photo Courtesy Rabanne

Rabanne’s High Summer 2025 collection, titled Atlantic Allusions, draws inspiration from the vibrant energy of Rio de Janeiro’s baile funk scene. This collection pays homage to the city’s dynamic culture, blending fashion with the spirit of its communities.

Photo Courtesy Rabanne

A Celebration of Rio’s Vibrancy

The campaign, directed by Emmanuel Cossu and photographed by Rio-born artist Melissa de Oliveira, captures the essence of Rio’s nightlife and the resilience of its communities. Featuring over seventy individuals, including dancers from movements like Passinho and DJs such as DJ Guiguinho, Aisha, e Yaminah Mello, the visuals showcase the authenticity and vibrancy of the city’s culture.

Fashion Meets Cultural Legacy

Photo Courtesy Rabanne

Rabanne’s collection features pieces that resonate with the energy of Rio’s streets. From shell-accented 1969 bags to vibrant sunset-hued ensembles, the designs reflect the city’s dynamic spirit. The collection also includes nautical-inspired jewelry and second-skin long dresses in jersey, embodying the fusion of fashion and cultural expression.

Bridging Past and Present

Photo Courtesy Rabanne

This collection is not Rabanne’s first exploration of funk culture. In the 1980s, founder Paco Rabanne launched a funk and soul record label and opened the Black Sugar club in Paris, celebrating Afro-Caribbean sounds. The High Summer 2025 collection continues this legacy, connecting the brand’s history with contemporary cultural narratives.

Photo Courtesy Rabanne

Rabanne’s High Summer 2025 collection stands as a testament to the power of fashion as a medium for cultural storytelling, honoring the rhythms and resilience of Rio de Janeiro.

CREDITS:

Special ThanksTo Favela da Rocinha, for welcoming us with such warmth.To the artist Melissa de Oliveira, whose work served as an aesthetic inspiration for the creation of this film.

Creative Direction Rabanne : Julien DossenaCreative Concept : SunbeltCreative Direction : Alexia Niedzielski & Mari StocklerDirector : Emmanuel CossuPhotography : Melissa de OliveiraVoice : Ludmilla