Gentle Monster x Bratz: A Fusion of Y2K Nostalgia and Futuristic Fashion

Photos disclosure Gentle Monster and Bratz

In a bold collaboration that bridges early 2000s nostalgia with avant-garde design, Gentle Monster and Bratz have unveiled the “Pocket Collection.” This limited-edition line features 21 unique eyewear designs, including foldable silhouettes that expand into full-sized frames, blending practicality with a playful aesthetic.

The collection’s highlight is the PICO 02(V) model, a special-edition Bratz-inspired silhouette adorned with metallic pink and silver star details. This exclusive piece comes packaged with a limited-edition Bratz doll, dressed in a coordinating outfit that mirrors the eyewear’s design.

To celebrate the launch, Gentle Monster has opened immersive pop-up stores in four major cities: Los Angeles, Seoul, Shanghai, and Bangkok. These spaces feature monumental Bratz doll statues and interactive installations, offering visitors a unique experience that combines fashion, art, and technology.

Fronting the campaign is Karina of K-pop group aespa, who brings a futuristic flair to the collection’s visuals. The campaign presents a post-human narrative, aligning with Gentle Monster’s signature blend of innovation and artistry.

The “Pocket Collection” is now available online at gentlemonster.com and in select stores worldwide. For fans in Brazil, while there are no physical pop-up locations, the collection can be accessed through the brand’s official website.

This collaboration not only revives the iconic Bratz aesthetic but also redefines eyewear as a medium for self-expression, merging the past’s boldness with the future’s innovation.