Donatella Versace: 70 Years of Glamour, Power, and Reinvention
- Matheus Hooks/ Editor-In-Chief
- 10 minutes ago
- 2 min read
On May 2, 2025, Donatella Versace celebrates her 70th birthday—a milestone that marks not only a personal achievement but also a remarkable journey through the fashion industry. From her early days collaborating with her brother Gianni to becoming the creative force behind the Versace brand, Donatella’s influence has been both profound and transformative.
A Timeline of Donatella Versace’s Iconic Career
1978: The Versace Brand Is Born
Donatella joins her brother Gianni in launching the Versace label, taking on the role of vice president. She becomes instrumental in shaping the brand’s image, particularly in accessories and styling.
1989: Launch of Versus Line
Gianni entrusts Donatella with the Versus diffusion line, highlighting her growing influence within the company. He dedicates the “Blonde” perfume to her, symbolizing her significance to the brand.
1997: Tragedy and Transition
Following Gianni’s tragic murder, Donatella steps into the role of creative director. She debuts her first haute couture collection in July 1998 at the Hôtel Ritz Paris, continuing her brother’s legacy with her own vision.
2000: The Iconic Jungle Dress
Jennifer Lopez wears the now-famous green Versace dress to the Grammy Awards, a moment that not only garners global attention but also leads to the creation of Google Images.
2011: Return to Profitability
Under Donatella’s leadership, Versace returns to profitability, solidifying her role as a savvy businesswoman and creative visionary.
2017: Tribute to Gianni
Donatella orchestrates a memorable tribute show during Milan Fashion Week, featuring original supermodels like Naomi Campbell and Cindy Crawford, honoring the 20th anniversary of Gianni’s passing.
2018: Acquisition by Capri Holdings
Versace is acquired by Capri Holdings for €1.8 billion, marking a new chapter in the brand’s history while Donatella remains as creative director.
2025: Stepping Down and New Beginnings
In March 2025, Donatella announces her decision to step down as creative director, transitioning to the role of chief brand ambassador. Dario Vitale, formerly of Miu Miu, is named her successor.
Legacy and Influence
Donatella’s tenure at Versace is marked by her bold designs, celebrity collaborations, and ability to keep the brand at the forefront of fashion. Her work has not only honored her brother’s legacy but also carved out her own distinct identity in the industry.
As she celebrates her 70th birthday, Donatella Versace remains a symbol of resilience, creativity, and enduring influence in the world of fashion.
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