Zara at 50: The Anniversary Collection That’s Taking Over Fashion

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In a dazzling celebration of its 50th anniversary, Zara has unveiled a 128-piece collection that has captivated the fashion world. This milestone is marked by a star-studded campaign featuring 50 iconic supermodels, including Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington, all captured through the lens of renowned photographer Steven Meisel.

“This campaign is a testament to everything the teams at Zara have created over the past five decades, honoring their enthusiasm, talent, and boundless creativity,” says Marta Ortega Pérez (President of the Zara Group).

The collection pays homage to Zara’s legacy, blending timeless elegance with contemporary flair. Drawing inspiration from classic tuxedo aesthetics, the pieces showcase a monochromatic palette of black and white, offering sleek tailoring, satin slip dresses, and sheer designs that exude sophistication.

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Fashion editors and insiders are particularly enamored with the collection’s versatility and accessibility. Priced between $25.90 and $459, the range includes standout items like tailored trousers, crisp button-down shirts, and a limited-edition T-shirt featuring portraits of all 50 models.

The accompanying campaign film adds a layer of nostalgia and celebration, featuring the supermodels lip-syncing to Donna Summer’s disco classic “I Feel Love.” This visual tribute not only honors Zara’s history but also underscores its influence in democratizing fashion over the past five decades.

Zara’s 50th Anniversary Collection is now available online and at select flagship stores, inviting fashion enthusiasts to partake in this landmark moment.