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Photography ELAINE CONSTANTINE - Courtesy COACH In a fast-paced world where urgency dictates every step, Coach introduces a new rhythm. With the On Your Own Time campaign, the brand redefines the relationship with time, turning slowing down into an act of authenticity. “I think what’s cool about these campaigns is that they’re not just necessarily about looking pretty and selling the bag. It’s like, there is a message behind it”, Said Elle Fanning. Photography ELAINE CONSTANTINE - Courtesy COACH Elle Fanning, Nazha, Kōki, and Youngji Lee bring the campaign’s visual narrative to life, not only showcasing the new spring collection but also reflecting on the freedom to live at one’s own pace. In carefully directed images and videos, we see the protagonists breaking free from the pressure of constant notifications and external expectations. The simple act of placing a phone inside the iconic Tabby Bag becomes a powerful symbol—a conscious choice to be present. Photography ELAINE CONSTANTINE - Courtesy COACH About the campaign shoot, the actress said it was very exciting and spontaneous: “She is just clicking away at the camera and you are just moving constantly,” Fanning recalls. “It’s quite frenetic and… she has such a beautiful, vibrant, big energy.” Photography ELAINE CONSTANTINE - Courtesy COACH The campaign is part of The Courage to Be Real initiative, Coach’s invitation to embrace individuality without haste or filters. More than just a collection, On Your Own Time is a manifesto on the beauty of slowing down—because true elegance isn’t dictated by clocks, but by the authenticity of those who wear it.

Photo Courtesy Skims How Nike’s first-ever partnership to launch a new brand promises to redefine activewear through innovation, performance, and inclusivity. Nike has long been synonymous with sports innovation, but 2025 marks a groundbreaking moment: the launch of NikeSkims, a brand born from its partnership with Kim Kardashian’s Skims. More than just a collaboration, this venture blends athletic performance with the shapewear that has taken the world by storm. This bold move comes under the leadership of Elliott Hill, who took over as Nike’s CEO in September last year, bringing with him a clear strategy to reposition the brand. NikeSkims signals this new direction, appealing not only to athletes but also to women seeking comfort, functionality, and style both in and out of the gym. Photo Courtesy Skims Focused on high-intensity workouts like HIIT and treadmill running, NikeSkims promises to deliver pieces that enhance the female form while maintaining the high-performance standards Nike is known for. “This partnership brings together the best of both brands to revolutionize the industry with innovation and inclusivity,” says Heidi O’Neill, President of Nike. Jens Grede, CEO of Skims, adds, “We are setting a new standard in activewear.” NikeSkims will go beyond apparel, offering footwear and accessories designed with insights from the Nike Sport Research Lab and powered by Nike’s digital ecosystem, which connects the brand to millions of women worldwide. Photo Disclosure Kim Kardashian “Every detail was designed to cater to women of all shapes and sizes,” says Kim Kardashian. Kim Kardashian’s involvement is far from incidental. Skims has not only redefined shapewear but also cemented its presence in sports, having designed the undergarments for Team USA at the Tokyo Olympics and becoming the official underwear provider for the NBA and USA Basketball. With NikeSkims, that presence expands, merging the fitness and streetwear worlds into collections poised to dominate both gyms and streets. The first NikeSkims drop is set for Spring 2025 in the U.S., with a global rollout planned for 2026. More than just a collection, this partnership represents the future of activewear: inclusive, innovative, and bold. And if there’s one thing Nike and Kim Kardashian do best, it’s setting trends.

Photo: Thamires Seus - @submergir Amid the whirlwind of 2021, when the world seemed to have come to a halt, Winona was born—a brand whose DNA fuses art, fashion, and resilience. Founded by Victória Vacari de Brum in Pelotas, Brazil, Winona emerged from a personal reconnection with art during the pandemic, transforming illustrations into clothing pieces that express memories, culture, and ideals. Photo: Maria - @_dudaboninii The beginning was modest, almost unassuming. With dental school on pause, Victória immersed herself in drawing, a habit she had nurtured since childhood. The idea of printing her creations on T-shirts started as an experiment, encouraged by friends who saw potential in those pieces. In August 2021, the first collection was launched, and although success wasn’t immediate, each sale represented a step toward something greater. The decision to learn screen printing and master the textile production process gave the brand an artisanal and passionate touch, solidifying its identity over the months. Photo: Maria - @_dudaboninii The turning point came with the Ringer Tee, a retro-cut piece inspired by the 1970s that became the brand’s signature. Victória shares that her fascination with vintage style was sparked by a Pink Floyd T-shirt, igniting a desire to bring the past into dialogue with the present. “Over time, I realized I was creating something that inherently reflected Winona’s identity – without needing our name printed on it, just through the cut and colorful collars,” she says. But not everything was linear. In 2023, Winona faced its greatest challenge: losing its Instagram profile, the brand’s main communication channel. The setback was profound, and Victória even considered giving up. However, what kept the brand alive was the realization that Winona was more than just a business – it was a part of her essence, a space for artistic expression. With support from the community and friends, the profile was rebuilt, and the experience brought a new perspective: “Today, I’m certain that I only managed to start over because Winona is much more than a brand; it’s a space for artistic expression and ideals.” This vision is reflected in Winona’s future, especially with the launch of a collection inspired by Latin America, with a focus on Brazil. For Victória, fashion is also a form of resistance, and this new collection seeks to honor national cinema, music, and culture. “I want to highlight our cinema and music, which have resisted for decades. We’ll have pieces inspired by genres like MPB, bossa nova, and samba, as well as a tribute to Walter Salles’ film Still Here,” she reveals. Photo: Maria - @_dudaboninii More than just clothing, Winona provokes. The brand believes that fashion is political and uses its creations to spark discussions about identity, culture, and ideals. “I aim to inspire reflection and dialogue by bringing these topics to the brand’s platform and reinforcing that wearing a T-shirt goes far beyond style – it’s an act of expression.” Looking ahead, Winona remains committed to exploring the new without losing its connection to the past. Victória plans collaborations that resonate with the brand’s essence and strengthen its role as a bridge between art, fashion, and resistance. Winona’s story is just beginning, but its impact is already being felt—one vintage detail at a time. Victoria Vacari, CEO Interview with the Founder of Winona, Victória Vacari de Brum: 1. When did you realize that a hobby could turn into a business? I’ve always been very interested in art – I took illustration classes as a child, and during the pandemic, while completely isolated with my parents in the Amazon, in Rondônia, I started creating again. I began sharing my illustrations with friends, and to my surprise, they showed interest in buying them. That was the moment I realized it could be more than just a hobby – there was a real opportunity to turn my art into a business. Photo: Maria - @_dudaboninii 2. The Ringer Tee became the brand’s signature. What inspired you to invest in this retro cut, and how do you think this piece connects your audience to Winona’s essence? The first pieces I created were inspired by 1970s bands – Winona’s very first T-shirt, for example, was based on a Pink Floyd merch tee from a U.S. concert. That sparked my interest in the fashion context of that era, and I realized I could revive that style and connect it to other realms, such as cinema and contemporary pop music. Over time, I noticed I was creating something that inherently evoked Winona’s identity – without needing our name printed, just through the cut and colorful collars. 3. In 2023, the brand faced the loss of its Instagram profile, a crucial moment. What motivated you to keep going, and what did you learn from that experience? To be honest, I wasn’t very strong during that time. My biggest motivation came when I realized I hadn’t just lost a profile or a job, but a part of myself – the part that took years for me to reconnect with: my art. Today, I’m certain that I only managed to start over because Winona is much more than a brand; it’s a space for artistic expression and ideals. And this comeback was only possible because I had the support of friends and the community, who, even without the profile, continued to send me messages and shop through the website. That support showed me that Winona had already become bigger than any social media platform. Photo: Thamires Seus - @submergir 4. The new collection has Latin America, especially Brazil, as its central theme. What inspired this choice, and how will national culture be represented in the pieces? As I mentioned earlier, Winona’s first collections were heavily influenced by bands and cinema, which inevitably brought more international culture into focus. However, given the current context – especially with the resurgence of extremist politics – I felt the need to create a collection that honors our culture. I want to celebrate our cinema and music, which have resisted for decades. This collection will feature pieces inspired by the genres that shaped Brazil’s musical identity, such as MPB, bossa nova, and samba. Additionally, we’ll have a special piece inspired by Walter Salles’ film Still Here, celebrating over 126 years of Brazilian cinema, which is only now beginning to receive the recognition it has always deserved abroad. Gustavo P. Macedo 5. You mention that fashion is also political. How does Winona aim to provoke reflection and engage with cultural and social issues through its creations? In recent years, we’ve seen a rise in the visibility of hate speech, and my purpose with Winona has always been to use the brand’s reach to show that fashion goes beyond aesthetics – it is also a way to express not just identity, but individual ideals. I aim to provoke reflection and dialogue by bringing these issues to the brand’s platform, encouraging discussions and new perspectives on these matters. Additionally, I make a point of showing the meaning behind every piece we sell, reinforcing that wearing a T-shirt goes far beyond style – it’s an act of expression. Our pieces carry a political context and an ideal behind them, giving voice to messages that need to be heard. Photo: Thamires Seus - @submergir 6. Looking ahead, what are the next steps for Winona? Are there any new projects or collaborations we can expect? Our goal is to continue following current trends while always bringing back what was once in fashion – especially when there’s essence and meaning behind it. I believe that revisiting the work of great artists who used music, cinema, and art as forms of expression, and bringing that inspiration into our collections, is also a political act. We want to merge contemporary fashion with retro references, continuously deepening this identity and leaving our mark on the world. Photo: Maria - @_dudaboninii

‘LONDON’ COVER EDITION - FEBRUARY 2025 ISSUE Photographer: Jose Andres Gil - @joseandresgil Debora Anselmo graces the cover of the London Edition of Hooks Magazine with the same confidence that has propelled her to carve out a place in the international fashion scene. Her journey is defined by discipline, dedication, and a keen eye for the ever-evolving industry. From the very beginning, fashion was more than just a dream – it was a clear objective. Fascinated by the power of clothing to tell stories and reflect cultures, Debora embraced the challenges of an unpredictable career. Far from her family and constantly adapting to new markets, she found the strength to grow, build a support network, and stand out. Versatile and forward-thinking, Debora understands that staying relevant requires more than just presence – it demands preparation, curiosity, and a willingness to explore new paths. Beyond managing her own image, she keeps a close eye on trends, seeks experiences that expand her repertoire, and embraces opportunities that push her limits. Behind-the-scenes routines don’t always reflect the glamour of high-profile campaigns: hours of intense work, constant travel, and relentless pressure. Yet, Debora balances the demands of her profession with daily self-care, maintaining a routine that prioritizes her physical and mental well-being without sacrificing precious moments with friends and family. With the same determination that has brought her this far, Debora is already setting her sights on new horizons. In addition to continuing to build her international career, she aspires to venture into the fashion or beauty industries, bringing her authenticity to projects that reflect her experience and vision. Exclusive Interview: 1: What motivated you to pursue a career in fashion, and how did your journey as a model begin? I have always been fascinated by the world of fashion and how it allows for the expression of different personalities and cultures. My career began with both challenges and excitement. I started young, working in various markets, and quickly learned that beyond beauty, discipline and professionalism are essential to stand out. 2: What have been the biggest challenges in your profession, and how did you overcome them? The unpredictability of the profession has been one of the biggest challenges. As a model, you never know exactly when the next job will come, which demands a great deal of resilience. Being far from family and adapting to different cultures can also be tough. However, I learned to turn these challenges into growth opportunities by building a strong support network and staying focused on my goals. 3: The fashion industry demands constant adaptation. How do you stay relevant and seize new opportunities? I am always striving to evolve—whether by taking care of my image, studying new trends, or exploring other areas within the fashion world. I believe versatility is key to staying relevant, so I am always open to new experiences and collaborations that can expand my career. 4: A model’s routine can be intense. How do you balance work, self-care, and social life? I’ve found balance by prioritizing my physical and mental health. I try to maintain a workout routine, eat well, and make time to relax. I also deeply value time with friends and family, even from a distance. This balance helps me stay focused and energized for the demands of the profession. 5: Many people only see the glamour of the profession, but what goes on behind the scenes that most don’t see about being a model? The glamour is real, but the work behind it is intense. There are long hours of preparation, constant travel, strict diets, and immense pressure to always be flawless. Additionally, the industry is highly competitive, so it takes a lot of determination to stand out. 6: What are your next career goals, and what professional projects do you still want to pursue? In addition to continuing my work as a model, I am exploring new paths within the fashion world and entrepreneurship. I have a strong desire to create something of my own, whether in fashion or beauty, that reflects my identity and experience in the industry. I also want to keep expanding my international career and collaborate with brands I admire.

Photo Disclosure Sabrina Carpenter Press Sabrina Carpenter, a rising star in the pop music scene, has once again demonstrated her artistic versatility by collaborating with the legendary Dolly Parton on a reimagined version of her 2024 hit “Please Please Please.” Released on Valentine’s Day as part of the deluxe edition of her album “Short n’ Sweet,” this duet infuses the original pop track with a refreshing country flair, showcasing the seamless blend of Carpenter’s contemporary style with Parton’s timeless country influence. Photo Disclosure Sabrina Carpenter Press Carpenter said she was "so honored” to collaborate with music icon Parton. “Dolly and me singing in a pickup truck!!!!!!,” Said Sabrina Carpenter. “I am so honored to have one of my biggest idols on a song that means so much to me. 'Short n’ Sweet' deluxe is out now! Go watch and listen!!!!” Photo Disclosure Sabrina Carpenter Press The accompanying music video, filmed in Nashville, is a masterful narrative that subtly references Carpenter’s past relationship with actor Barry Keoghan. In the original video, Keoghan portrayed Carpenter’s love interest, entangled in a tumultuous storyline. The new rendition takes a creative twist, featuring Carpenter and Parton as dynamic partners-in-crime. The duo embarks on a rebellious journey, with scenes depicting them driving through backroads and a mysterious man, reminiscent of Keoghan’s character, restrained in the truck’s cargo area. This artistic choice not only adds depth to the video’s narrative but also serves as a clever nod to Carpenter’s personal experiences, blurring the lines between art and reality. Photo Disclosure Sabrina Carpenter Press Musically, the collaboration is a triumph. Parton’s seasoned vocals complement Carpenter’s youthful energy, creating a harmonious blend that breathes new life into the track. The song features a notable lyric modification, changing from the original explicit plea to a more nuanced line: “I beg you, don’t embarrass me, like the others.” This alteration adds a layer of maturity and introspection, reflecting Carpenter’s growth as an artist and individual. Photo Disclosure Sabrina Carpenter Press This partnership signifies a pivotal moment in Carpenter’s career, bridging generational gaps and musical genres. Collaborating with an icon like Parton not only elevates Carpenter’s artistry but also introduces her to a broader audience. It’s a testament to her willingness to evolve and experiment, qualities that are essential for longevity in the ever-changing music industry. Photo Disclosure Sabrina Carpenter Press In conclusion, the “Please Please Please” duet is more than just a song; it’s a narrative journey that encapsulates personal growth, artistic exploration, and the power of collaboration. Photo Disclosure Sabrina Carpenter Press Carpenter’s ability to intertwine her personal experiences with her art, while embracing the influence of a country music legend, sets a promising precedent for her future endeavors. As she continues to navigate her career, this release stands as a bold statement of her artistic identity and resilience.

Zoë Kravitz - Photo Courtesy Saint Laurent Under the creative direction of Anthony Vaccarello, Saint Laurent presents Love Letters, a new Saint Laurent Editions book that delves into the intimate nature of personal correspondence. Zoë Kravitz - Photo Courtesy Saint Laurent Love letters are deeply private exchanges — fragments of longing, devotion, and desire shared between two people. The project explores the power of words, their urgency, and the emotions they evoke when read. The book serves as the foundation of this exploration, featuring a printed QR code that leads readers to a platform where selected letters come to life through voice. Zoë Kravitz - Photo Courtesy Saint Laurent Charlotte Gainsbourg reads the letters of Victoria Woolf to Vita Sackville-West, while Vassili Schneider brings to life the correspondence between Mozart and his wife Vienna, as well as poet Arthur Rimbaud and Paul Verlaine. The videos that complete the project, directed by Mitch Ryan, visually interpret the intimacy and sense of closeness of love letters, capturing their emotional depth. Featuring Zoë Kravitz, Rosé, and Cooper Koch, the films bring to light the words of Sid Vicious to Nancy Spungen, Oscar Wilde to Lord Alfred Douglas, and Leo Tolstoy to Valeria Arsenev. Cooper Koch - Photo Courtesy Saint Laurent To extend this narrative beyond the page, Saint Laurent offers a selection of pieces celebrating love, including a vinyl featuring Metronomy’s Love Letters, remixed by Enfant Sauvage, alongside two readings by Rosé. Zoë Kravitz - Photo Courtesy Saint Laurent Select stores — Saint Laurent Rive Droite in Los Angeles, Saint Laurent Babylone in Paris, the flagship in Seoul, and the Meatpacking store in New York—will also feature phone booths where visitors can listen to love letters being read aloud. Cooper Koch - Photo Courtesy Saint Laurent At its core, Love Letters is an intimate reflection on connection, longing, and the unspoken emotions carried within words meant for just one other person. Cooper Koch - Photo Courtesy Saint Laurent

On Friday, February 14, 2025, Saturday Night Live (SNL) commenced its 50th-anniversary celebrations with the star-studded “SNL50: The Homecoming Concert” at New York’s iconic Radio City Music Hall. Hosted by former cast member Jimmy Fallon, the event featured an eclectic mix of musical performances and appearances by SNL alumni, creating an unforgettable evening that paid homage to the show’s rich legacy. Photo Getty The concert boasted a diverse lineup of artists, including Lady Gaga, Miley Cyrus, Bad Bunny, The Roots, Arcade Fire, Backstreet Boys, Bonnie Raitt, Brandi Carlile, Chris Martin, and David Byrne. Each performer brought their unique flair to the stage, delivering renditions of classic hits and SNL-inspired collaborations. Notably, Lady Gaga teamed up with Andy Samberg for a soulful rendition of “D— in a Box,” kicking off an epic Lonely Island medley that delighted the audience. Photos Getty In addition to the musical acts, the evening was graced by appearances from original SNL cast members Chevy Chase, Garrett Morris, Jane Curtin, and Laraine Newman. They shared heartfelt memories and humorous anecdotes from the show’s early days, reflecting on its evolution over five decades. The event also saw a reunion of numerous alumni, including Adam Sandler, Amy Poehler, Chris Rock, Eddie Murphy, Tina Fey, and Will Ferrell, each expressing their gratitude and reminiscing about their time on the iconic show. Photos Getty Images The “SNL50: The Homecoming Concert” not only celebrated the show’s past but also set the stage for the upcoming “SNL50: The Anniversary Special,” scheduled to air on Sunday, February 16, 2025. This milestone weekend underscores SNL’s enduring impact on comedy, music, and culture, bringing together generations of talent to honor its storied history.

'HEALTH' COVER EDITION - FEBRUARY 2025 ISSUE Photos: Trumpas - @trumpas_ / Credits: Duo Strategy - @duo.strategy With an internationally established career, Dr. Edgar Lopez has become a global reference in HD liposuction and breast surgery. A cardiovascular and plastic surgeon, he holds hundreds of international certifications and is a member of renowned medical organizations, such as the American Society for Aesthetic Plastic Surgery (ASAPS). Now, he graces the cover of Hooks Magazine to share his vision on the evolution of plastic surgery and the transformative impact of aesthetics on the lives of his patients. A Passion That Became a Legacy From an early age, medicine was a natural path for Dr. Edgar Lopez. "I've always had great admiration for the ability of surgery to transform lives. My goal was to combine science with art," he says. His fascination with surgery led him to seek specializations around the world, refining techniques and raising standards. His commitment to plastic surgery goes beyond a profession – it’s an obsession. "I breathe body," he declares. For him, the passion for his craft is reflected in his intense dedication to improving his techniques and his continuous desire to positively impact the lives of his patients. Born in Peru, Dr. Edgar Lopez has now lived in Brazil longer than in his home country. This multicultural experience enriched his view of plastic surgery, allowing him to absorb different techniques and perspectives throughout his career. "Brazil became my home, and Brazilian plastic surgery is one of the most advanced in the world. Here, I was able to fully refine my skills," he highlights. With an impeccable curriculum and refined techniques, Dr. Edgar has become one of the leading figures in global plastic surgery. His expertise is recognized not only for the volume of procedures performed but for his commitment to patient safety and well-being. "For me, each patient is unique. My commitment is to ensure that every procedure enhances their natural beauty, respecting their individuality," he explains. Lipo HD and Breast Surgery: The Revolution of Body Contouring Plastic surgery has evolved significantly in recent years, and Dr. Edgar Lopez is at the forefront of these changes. He is one of the leading specialists in HD liposuction, a procedure that redefines the body silhouette, highlighting the muscles in a natural and harmonious way. "Lipo HD is not just about removing fat; it's about strategically sculpting the body, enhancing every anatomical detail," he emphasizes. In addition to HD liposuction, Dr. Edgar is one of the top specialists in breast surgery, offering solutions that balance aesthetics and functionality. "Each surgery I perform aims to harmonize the beauty and health of the patient. The goal is to create a sophisticated and proportional result, respecting individual characteristics," he explains. His involvement with plastic surgery is so intense that even his hobby is related to his work. "Do I have a hobby? My hobby is looking at before-and-after photos of my patients. I love seeing the transformation," he reveals. The joy of transforming lives and witnessing the progress of his patients is what motivates him daily. International Recognition and Global Impact With a career marked by excellence, Dr. Edgar Lopez is frequently invited to lecture and teach his techniques at medical conferences around the world. "I believe sharing knowledge is essential for the advancement of plastic surgery. My mission is to inspire and empower other surgeons to achieve excellence in their procedures," he says. Throughout his journey, Dr. Edgar has worked with and exchanged experiences with some of the most renowned professionals in global medicine and plastic surgery. "Exchanging knowledge with great names is essential for professional growth. Every mentor and colleague I've met along the way has added something valuable to my practice," he highlights. This network of continuous learning has propelled him to become a reference in the field of plastic surgery. His contribution to the field goes beyond surgical practice. He dedicates part of his career to training new professionals, raising the standard of global plastic surgery. "Medicine constantly evolves. Staying updated and willing to learn is essential to offering the best to patients," he emphasizes. The Future of Plastic Surgery and the Commitment to Excellence For Dr. Edgar Lopez, the future of plastic surgery lies in personalization and the pursuit of increasingly natural results. "The goal is not to transform, but to enhance. The patient should recognize themselves and feel good about who they are," he underscores. He believes that the evolution of techniques and technologies will allow for less invasive approaches with faster recovery, ensuring patient satisfaction and safety. His relationship with his patients is built on listening. "The idea of our whole journey is to have fewer complaints and more compliments. That's our focus," he explains. This commitment to excellence and patient satisfaction is what drives his career. Photo Julie Campanholi "I know where I want to go. I want to perform more surgeries and stay healthy to keep operating," says Dr. Edgar Lopez, showing that his journey is far from reaching an end. With a brilliant career and an inspiring trajectory, he continues transforming lives, establishing himself as one of the leading names in global plastic surgery. "Plastic surgery is not just about aesthetics, but about self-confidence, health, and well-being. And that is the true transformation we aim to provide," he concludes.

Photo Disclosure Press Born in Recife, Pernambuco, André Carvalho and Raphael Carvalho are inspiring examples of Brazilians who have conquered the American market with courage, resilience, and entrepreneurial vision. Both leaders in the commercial cleaning industry in the United States, they have built careers marked by innovation, determination, and a commitment to values that go beyond financial success. André Carvalho: Leadership with Purpose Photo Disclosure Press Since 2002 in the United States, André Carvalho began his journey with the dream of becoming a soccer player but discovered his true calling in leadership and people development. Today, he is recognized as a successful entrepreneur, mentor, and author, with a track record of transforming businesses and lives through his empathetic and innovative approach. André is married to Sandra and is the father of Adrianni and André Jr. He believes that success is measured not only by business growth but by the positive impact it has on the people around him. His purpose goes beyond numbers: André is an architect of transformed lives, dedicating himself to inspiring others to reach their best versions. Raphael Carvalho: A Vision of Impact and Transformation Photo Disclosure Press Raphael Carvalho also found the ideal environment for entrepreneurship and leadership excellence in the United States. With a degree in Business Administration and experience at prestigious institutions like Columbia Business School, he applied his extensive practical and academic knowledge to build, alongside his brother, a commercial cleaning business that now operates in multiple U.S. states. Raphael is married to Monique and is the father of Cecilia, Clarice, and Raphael Jr., keeping his family at the center of his life. In addition to being a successful entrepreneur, he dedicates himself to mentoring other entrepreneurs and empowering Brazilians, aiming to transform the immigrant community in the United States into a model of achievement and social impact. A Common Mission: Inspire and Transform Together, André and Raphael Carvalho are not only successful entrepreneurs but leaders who use their stories to inspire and transform. By combining innovation, empathy, and faith, they show that success goes beyond financial results—it’s about the positive impact they have on people's lives. The journey of these two entrepreneurs from Pernambuco is an example that with purpose and determination, it is possible to overcome barriers and build legacies that transcend borders.

Photo Disclosure HBO ORIGINAL The highly anticipated third season of The White Lotus has finally arrived, this time set against the breathtaking backdrop of Thailand. Alongside familiar faces and intriguing new characters, one debut, in particular, is stealing the spotlight: BLACKPINK’s Lisa, who is stepping into the world of acting for the very first time. The singer attended the season premiere in Los Angeles, stunning on the red carpet in a sinuous Schiaparelli gown from the Fall/Winter 2024 collection. She was joined by her co-stars, including Jason Isaacs, Patrick Schwarzenegger, and Shalini Peiris, as they celebrated the HBO release. In an exclusive interview, Lisa opened up about the challenges and excitement of exploring a new creative field: “This is my first experience as an actress, so I didn’t know what to expect on set, but everyone was so collaborative — that helped me a lot.” Despite her confidence on stage, stepping into a new role brought unexpected nerves. “On my first day of filming, I was so nervous. I was sweating. I thought, ‘I can’t remember my lines.’ I totally blanked,”she admitted. In the new season, Lisa plays a staff member at the luxurious Thai resort, the latest setting for the wealthy guests’ chaotic dramas. Her character promises to be a key figure amidst the intrigue, adding fresh energy to the show’s signature exploration of privilege, power, and social tension. Beyond Lisa’s acting debut, The White Lotus continues with its sharp social commentary, stunning visuals, and unpredictable plot twists. And for those already hooked, HBO has confirmed the show’s renewal for a fourth season. Season 3 of The White Lotus premieres on HBO on February 16, promising a captivating new chapter filled with exotic landscapes, clever dialogue, and, of course, Lisa’s exciting new on-screen journey.

'BRASIL' COVER EDITION - FEBRUARY 25 ISSUE Photos: @photzmuller / Make and Hair : @bycarolfranca / Look: @bykelmendesoficial / Press : @alemesquitav / Personal Artist Manager: @kaiocezzar_ In the special 'BRASIL' edition of Hooks Magazine , entrepreneur and Carnival muse Kamila Simioni graces the cover, marking a new chapter in her life as an icon of this celebration that is quintessentially Brazilian. In an honest conversation, Kamila shares her personal and professional journey, revealing a deeper, more transformative side of the Carnival experience, and how her newfound passion for the parade has uniquely shaped her life. Kamila has always been known for her sharp business acumen and leadership in the corporate world. However, it was when she truly connected with Carnival, the art, and the emotions behind this grand celebration that she discovered an entirely new world. The change wasn’t just one of perspective; it was a complete surrender—going from a woman who never saw herself part of the revelry to living Carnival with her soul and heart. "Today, the Simioni Carnival is pure dedication, emotion, and passion for the avenue," she says. This transformation is visible in every detail of her preparation: both physically and mentally focused, Kamila commits to rigorous physical training and deep studies of the history and culture behind the world’s largest open-air spectacle. The process, which includes intense rehearsals and mastering the samba steps, is reflected in her vibrant and passionate presence on the streets. Among the most memorable moments of her journey as a muse, Kamila highlights the unbeatable energy of rehearsals and the adrenaline rush of stepping onto the parade route. "Feeling your heart beat to the rhythm of the drums was surreal, it gives you chills and transforms you," she recalls. For those who dream of experiencing Carnival with the same intensity, her advice is direct and sincere: "Go all in, without fear! Carnival is not just about glitter and parties, it's about living intensely." With a renewed vision and unmatched commitment, Kamila Simioni is the muse who, in addition to shining on the avenue, reinvents herself and captivates everyone around her with her energy, dedication, and passion for Carnival culture. The BRASIL edition of Hooks Magazine celebrates not only her outer beauty but the personal transformation of a woman who found in samba and Carnival tradition a new way to connect with the world and herself. Kamila is undoubtedly one of the most intense and authentic figures in this fascinating world of Brazil's most awaited celebration. Whether on the stage of life or the avenue, Kamila Simioni turns Carnival into a spectacle of soul and heart. And, as she herself says, "There are no limits for those who dive in headfirst, without fear of being happy!" CHECK OUT THE EXCLUSIVE INTERVIEW WITH SIMIONI: Carnival is one of the most awaited celebrations of the year in Brazil. What does "Simioni's Carnival" mean to you, and how do you usually experience this time? Many people may think I’ve always been part of the revelry, but the truth is, I’ve never been one for crowds, parties, or drinking. My Carnival has always been more peaceful—traveling, enjoying the countryside, and resting... But now, everything has changed! I’ve discovered the grandeur, the spectacle, and the art behind this celebration. Today, I am part of this universe, and I can say: the "Simioni Carnival" is pure dedication, emotion, and passion for the avenue! Have you always been passionate about Carnival, or did this connection grow over the years? How did this strong involvement come about? I was never really connected to Carnival because I only saw the side of parties and excess, and that never attracted me. But when I had my first real contact with the culture, the energy, and the spectacle that Carnival represents, it was a shock! The passion came all at once. Today, I understand that Carnival is much more than it seems. It's art, tradition, emotion, and surrender. I'm completely in love with it! What are the most memorable moments you’ve experienced in Carnival? Any unforgettable experiences? Every moment as a muse has been an explosion of emotions! From the first rehearsal to the backstage, samba lessons, costume fittings, and the energy of the people... Everything is memorable! But stepping onto the avenue during the rehearsals was surreal. Only those who live it know what it’s like to feel your heart beat to the rhythm of the drums. It’s something that sends chills down your spine and transforms you forever! Carnival is synonymous with energy, sparkle, and intensity. How do you prepare physically and mentally to make the most of it? I’ve always been very disciplined with my body, but now, the game has changed! I’ve intensified my training, adding cardio to my routine, and focused even more on building endurance because holding the samba on the avenue requires preparation! Mentally, I’ve thrown myself into it: studying, training, connecting with the history of Carnival… I want to live this with authenticity, and that requires much more than just a prepared body – it has to come from the soul! Do you have any ritual or tradition that must never be missing from your Carnival? Something you make sure to keep every year? Since this is my first Carnival within this universe, I don’t yet have any rituals... But something tells me that, after this experience, one might emerge! Maybe a spiritual ritual, maybe something more symbolic... I’ll let time show me. For those who dream of experiencing Carnival the way you do, what would be your best advice to live this celebration to the fullest? Throw yourself in! For real, without fear! Carnival is not just about glitter and parties, it’s about living intensely, feeling the energy, and allowing yourself to fully experience it. I threw myself in body and soul, stepped out of my comfort zone, and today I’m living one of the most intense moments of my life. So, if you truly want to experience it, dive in headfirst and without fear!

Photo Getty Images Thom Browne never simply presents clothes; he stages fables. And on the final official day of NYFW Winter 2025, his runway transformed into an arena for yet another theatrical spectacle. At its center, a cage housed a miniature of two men, while delicate paper folds recreated birds pecking at the ground or frozen mid-flight on the ceiling. The setting echoed with birdsong and the melancholic melody of Little Bird by Ariella Glaser, setting the stage for a show that felt less like a fashion presentation and more like a meditation on confinement and liberation. Photo Getty Images A Thom Browne show is instantly recognizable: the designer’s fixation on the traditional men’s suit and his relentless pursuit of its evolution remain at the heart of his work. But this time, rather than deconstructing, he seemed to sculpt it into something fluid and unrestricted. The silhouette took on an exaggerated hourglass shape, with cinched waists and angular shoulders that reshaped the rigid workwear aesthetic. Heavy wools met delicate ruffles, and his signature cement gray palette gradually gave way to surprising hues—burgundy, military green, soft pink, and baby blue—creating a dance between structure and softness. Photo Getty Images At its core, the collection questioned the gendered boundaries of fashion. Pleated skirts mimicked a meticulous arrangement of neckties, basketball jerseys became flowing dresses, and American football shoulder pads turned into ornamental elements on knitted sweaters. Fabrics spoke a hybrid language: classic checks like Prince of Wales and Vichy coexisted with embroidered sequins and miniature floral motifs, while military boots were paired with satin skirts, and shoes featured suede gaiters. It was a fearless patchwork of ideas—one that did not just blend styles but actively rejected convention. Photo Getty Images Thom Browne’s message is never just about impeccable tailoring; it’s about the way he transforms garments into statements. This collection seemed to embrace not just gender fluidity but the very rejection of gendered expectations. In the final act, a regal princess gown, worn beneath a shimmering blazer, sealed the narrative with a fitting metaphor: in nature, among birds, both males and females captivate with their feathers. And in Thom Browne’s world, allure has no labels—only the freedom to take flight.