Livia Rafaelle: From Influence to Empire

‘INFLUENCER’ COVER EDITION - MARCH 2025 ISSUE

Photography: Rebeca Ramos - @studiorebecaramos / Looks: @use.liviarafaelle / Model: @rafaellelivia

Livia Rafaelle embodies the new era of influencers: strategic, authentic, and with a sharp business vision. Gracing the cover of the ‘INFLUENCER’ edition of Hooks Magazine, she has transcended the role of content creator, building her own empire — solidified through Use Livia Rafaelle, her fashion brand that has quickly become a coveted name among thousands of followers.

With over 2.9 million followers on her personal profile and more than 1 million on her brand's account, Livia not only dominates the digital world but also strengthens her position as a businesswoman. Her entrepreneurial journey was no stroke of luck. From her early days as a photo model, already immersed in the sales world, she realized the power of her influence. A simple product recommendation would spark immediate results, leading to the question that transformed her career: why not create her own brand? The dream of entrepreneurship, once a distant idea, took shape with the encouragement of a friend — marking the beginning of a journey that merged her passion for fashion with her natural business acumen.

In just one year, 'Use Livia Rafaelle' achieved impressive numbers. The million-dollar revenue recorded in December symbolizes not only a financial milestone but also the confirmation that consistency and daily commitment were crucial for this growth. Even when faced with setbacks, such as technical system issues during key sales periods, Livia remained focused. For her, the secret has always been clear: the strategic repetition of her actions — showcasing her pieces every day and creating desire among her audience.

More than following trends, Livia understands the exact moment to launch them. The essence of her brand lies in her ability to capture what’s trending and, most importantly, in how she positions herself as the main showcase for her products. An item sitting in stock can turn into an absolute bestseller the moment she wears it, reinforcing the direct link between her image and her clients' desire to buy.

The transition from influencer to entrepreneur happened naturally, but not without effort. Her close connection with her audience has become a powerful asset, turning her daily life into a source of inspiration for thousands of young women who not only follow her but aspire to embrace the lifestyle she promotes. This genuine bond strengthens her brand and solidifies her authority — both on social media and in the business world.

Check out the exclusive interview now:

1: Livia, how do you combine the power of your influence on social media with managing your brand, Use Livia Rafaelle?

I believe I turned lemons into lemonade! I was already working with stores and sales as a photographic model. I started to realize how powerful my influence was just by recommending products, and I thought: why not have my own brand or store?

2: Have you always dreamed of becoming an entrepreneur, or was this a step that naturally evolved as your influence grew?

I’ve always had this dream, but I didn’t think about it much until a friend came along and gave me the idea — that was the turning point. It was the best thing I ever did! Now, I make money even while I sleep and doing what I love.

3: In December, your store made over one million in revenue. Can you share some of the challenges and strategies that helped you reach this unprecedented milestone?

It’s a number I never imagined reaching in just one year of having my store — honestly, not even in my wildest dreams did I think I’d experience this. We faced several setbacks and, if it weren’t for those issues, including technical problems with the system, we would have earned even more. But consistency leads to results — in any area. It’s that daily dedication that makes people desire our products. And, of course, December is a great month for sales.

4: Was the transition from influencer to entrepreneur challenging? What skills did you learn from social media that helped you stand out in the business world?

I'm constantly evolving, and I believe my daily life inspires many girls — this makes them want to wear my products. Every day, I strive to be better and to reinforce the value of my store.

5: What are the main pillars of your brand, Use Livia Rafaelle, that make it so appealing to your followers and customers?

Consistency — showing my pieces every day sparks interest. The "trendy factor" — I always pick up on what’s hot in our space. And most importantly: wearing the pieces myself. It’s amazing how, even if an item has been sitting in stock, the moment I wear it, the girls go crazy.

6: How do you see the future of your brand and the role of influencers in business growth, especially with the success you’ve achieved so far?

I hope my brand grows more and more each day. I want to become a new Boca Rosa, Virgínia, or maybe even a Kylie Jenner — both national and global references. Only God knows the future, but I’m working hard and planting the seeds to reap great rewards.