“Rare” by Selena Gomez: A Fragrance That Speaks from the Inside Out

In the beauty world, few names resonate with as much authenticity as Selena Gomez. Founder of Rare Beauty, multitalented artist, and a symbol of courageous vulnerability, Selena has just taken a new olfactory step with the launch of Rare Eau de Parfum — the brand’s first fragrance, born with a higher purpose: to touch the soul before it even touches the skin.

“I wanted to create something that felt warm and comforting, but also unexpected. I love the balance between sweet and spicy, and the ginger adds a bold touch,” Selena shared, revealing part of the sensory vision behind the composition.

With notes of bergamot, Egyptian jasmine, patchouli, vanilla, and musk, the new fragrance breaks away from the expected and embraces the idea that being rare doesn’t mean being perfect — it means being real. That’s why, beyond its striking olfactory identity, the bottle itself becomes a statement of accessibility.

“I thought about people like me who have dexterity issues. Sometimes it’s even hard to open a water bottle. So we created a bottle with a large sprayer where you can rest all your fingers. It was developed with hand therapists — and anyone can use it, it’s really comfortable and functional,” she revealed.

It’s not just about design — it’s about inclusion. The bottle features no removable caps and is shaped with ergonomic lines to make it easier to use for those with limited mobility — something the founder herself understands intimately, having lived with lupus.

“I’m alive, and that’s what matters. It’s not as sad as it sounds,” she says with a soft smile, echoing the brand’s core philosophy: beauty with purpose, not perfection.

Launched globally in July and arriving at Sephora in August, Rare Eau de Parfum has already been described by consumers and influencers as “a sophisticated hug” or even “a scent that feels like someone who loves you is near.” It’s a fragrance with a soul — and that’s what makes it truly rare.

“It was essential for me that the bottle be easy to hold and apply. I know how frustrating it can be when a product looks beautiful but is hard to use. We went through several prototypes to get this just right,” Selena said, reaffirming that every detail carries intention.

In a saturated landscape of celebrity fragrances, Selena Gomez delivers something that goes far beyond marketing. Rare Eau de Parfum is about feeling good, with yourself, in your body, in your own time.

Because, as she herself once sang:

“You don’t have to be like everybody else…”