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Photo Disclosure Press - Sergio Santoian Augusto Bergamo is a name on the rise in the world of digital marketing, especially within the healthcare sector. With a career marked by challenges and achievements, Bergamo reflects on his journey and emphasizes the vital role of social media in the digital positioning of healthcare professionals. From a young age, communication played a central role in Augusto's life. “I used to produce school plays, writing scripts and acting,” he recalls. His passion for audiovisual media and journalism led him to work with major brands, such as Nestlé Grego and Burger King. “It was during journalism school that I truly understood the vast scope of communication,” Bergamo shares. After specializing in film and TV direction, he found fertile ground for his creativity in social media. Transitioning to the digital world wasn’t easy. “Without a doubt, the lack of financial resources was one of the biggest challenges,” he reveals. Armed only with an old laptop, Bergamo began by gradually producing organic content and establishing key connections. “My impact grew once I realized I was truly changing the reality for these professionals,” he explains. His approach to offering not just posts but also personalized mentoring was a turning point. One success story Bergamo is proud to share is with Daniela Rissato, founder of one of Brazil’s largest e-commerce platforms. “I planned and executed Daniela’s digital presence, using her profile as a sales funnel for her women’s clothing website,” he explains. In the medical-hospital sector, he highlights the work with Drs. Julieta and Ana Corbett, whose careers were transformed through strategic mentoring. “Today, Dr. Ana Corbett is the scientific director of one of the largest companies in the medical-hospital industry,” he notes. For Bergamo, social media is essential for the digital positioning of healthcare professionals. “Professionals with digital authority hold the power of choice, potentially earning more through various business ventures beyond their medical practice,” he asserts. He points out that a lack of strong digital presence can lead to lost opportunities and diminished quality of life. Bergamo’s background in journalism and film/TV has been crucial to his work as a digital strategist. “Anyone can create content with captions and graphics, but extracting the essence of a person and helping them convey their best through gestures, voice tone, gaze, setting, and themes is something few can achieve,” he observes. This sensitivity in video communication is, according to him, the “cherry on top” that distinguishes his work. Recently, Bergamo founded a training institution for doctors, located in a prime area of São Paulo. “Our facilities are carefully selected to provide an inspiring and conducive learning environment,” he describes. The institution offers an exceptional educational experience, combining comfort, state-of-the-art technology, and a welcoming atmosphere. Looking ahead, Bergamo has ambitious goals. “I want to help more people, to unlock their potential on a larger scale. I need to bring my lessons to a broader audience through lectures, TV programs, podcasts, and by training more professionals,” he states. For him, the key to building a strong and authentic digital presence lies in “refining not only the digital aspects but also the core pillars in establishing a practice,” he concluded.

Photos Disclosure Press The influencer and businessman Mário Henrique, who went through several aesthetic procedures in the search for the ideal body, revealed to his followers that he found lasting results by uniting mind, body and soul in his weight loss trajectory. "It's no use just having surgery, I've already been that person and it didn't help," reflects Mário, reinforcing that just seeking thinness is not the same as seeking health. Mário describes his experience sincerely, mentioning that he performed about ten lipos and several surgeries, but that he realized the need for deeper care. "I thought that changing my body would solve it, but the true transformation process was taking care of my mind. The brain is our temple; if we don't take care of the head, the body will never respond sustainably," he shares. Now, Mário encourages his followers to seek change in a complete way. "Before looking for a perfect body, you need to take care of your mind, allow yourself to evolve inside. Do therapy, focus on what brings you peace - all this is part of it. Today I see that self-care is much more than aesthetics, it's about how we feel internally, every day."

‘NEW YORK’ COVER EDITION - NOVEMBER 24 ISSUE Photos: Ariane Gorib - @arianegoribstudio Press: Igor Magalhães In this special edition of Hooks Magazine, with vibrant New York as a backdrop, we present Cauane Rocha , image consultant and fashion influencer. Cauane is a professional dedicated to translating the personality of her clients through colors, textures and styles that speak for them. With her refined and sensitive approach, she helps people express who they are and feel more confident – in all aspects of their lives. From the beginning, his curiosity for fashion and the impact of colors led Cauane to explore the world of the image in a deep way. She believes that the choice of colors and the pieces we wear is a powerful reflection of our identity, influencing our confidence and our energy. In her trajectory, the fascination with the psychology of colors and forms of personal expression became the foundations of her career, a path that she describes as a journey to help people find, through fashion, a new level of self-confidence and authenticity. Serving customers in New York and New Jersey, Cauane sees the nuances of style between these regions, which reveal distinct personality characteristics. New York, with its bold sophistication and sharp urbanity, inspires looks more aligned and attentive to global trends. New Jersey, according to Cauane, offers a lighter atmosphere, where the casual and comfortable gain space. However, both cities have something in common: the desire to print personality in the look, something she believes is essential for a strong and authentic image. For Cauane, one of the great challenges of his clients is to align the personal and professional image without losing the essence. She works to find this balance, helping people express themselves with truth and achieve their goals, whether in a corporate environment or in their personal lives. Instead of shaping her clients into rigid standards, she advocates an image consultancy that celebrates self-knowledge and authenticity. The influencer, always connected with the fashion world, also shares her perceptions and advice with thousands of followers. On her social networks, she inspires those who are discovering their own style, encouraging them to experiment and value what really makes sense to each one. According to Cauane, it is in self-knowledge that the most significant choices are born, and it is he who creates a basis for the personal style that becomes a unique signature. As for the trends for next year, Cauane reveals to us a colorful horizon inspired by nature. Earthy tones blend with emerald greens, deep purples and sunny yellows, bringing life and balance. Utility pieces and natural fabrics promise to gain even more space, and Cauane emphasizes the importance of adapting trends to what makes sense for each person, whether choosing colors in harmony with skin tone or incorporating style in a personalized way. Check out the exclusive interview now: 1: How did you discover your passion for image consulting and decide to turn it into your career? I believe that my passion for image consulting was born from my observation of how the clothes and colors we wear can impact our trust and the perception of others about us. I've always had an intense curiosity about the language of colors, styles, and how all this can align with our personality. I decided to turn this into a career when I realized that I could help people better express who they are and feel more confident, aligning the image with lifestyle and goals. 2: In your experience, how can the choice of colors influence people's confidence and self-esteem on a daily basis? The choice of colors plays a fundamental role in the way we feel. More vibrant colors can bring energy and convey optimism, while softer colors provide calm and sophistication. By identifying the colors that enhance each person's skin tone and style, she feels more beautiful, valued and authentic. This undoubtedly raises self-esteem and confidence to face daily challenges, both personal and professional. 3: Do you work with clients in both New Jersey and New York – what are the main differences in style and image that you observe between these regions? Yes, I serve customers in both regions, and there are interesting nuances between them. In New York, the style tends to be more daring, urban and sophisticated, with a lot of focus on neutral colors and more structured looks. In New Jersey, I notice a preference for a more casual and comfortable look, but always with personality. NJ allows more lightness and less formality, while NY often requires a look more aligned and attentive to global trends. 4: What are the main challenges people face when trying to align their image with their personal and professional goals? One of the biggest challenges is to reconcile authenticity with adequacy. Often, people feel that they need to completely change their style to fit into a professional environment or to achieve a specific goal, which can result in discomfort and insecurity. I believe that the role of image consulting is to find a balance, maintaining elements that reflect the essence of the person, but that are also aligned with the environment or the objective. 5: As an influencer, you share a lot about fashion and style. What advice would you give to someone who wants to start finding their own personal style? My main tip is: self-knowledge. Understand what your fashion references are, but also observe what makes you feel comfortable and confident. Try it, test different combinations and pay attention to how you feel with each of them. Over time, you will realize that certain colors, pieces and styles speak more about who you are. Find a foundation that is your signature and add personal touches to make the look unique and authentic. 6: What are the color and style trends for next year, and how would you advise your customers to adapt them to the unique style of each one? For next year, we will see an interesting mixture of earthy and vibrant tones, such as emerald greens, deep purples and sun yellows. In terms of style, comfort is still on the rise, with utility pieces and natural fabrics. My advice is always to prioritize what makes sense to you: if a fashionable color does not favor your skin tone, it can be used in accessories, for example. And, for the styles, it is possible to adapt the essence of the trends to your own style, valuing what makes you feel good.

Demi Moore wears Loewe — Photo: Getty Images Demi Moore , a name that echoes through generations of Hollywood glamour and reinvention, turned 62 this Monday (11.11), and her style radiates a kind of sophistication that seems to grow richer with each passing year. While she garners critical acclaim for her role in The Substance , where her performance as Elizabeth Sparkle has critics buzzing about a potential Oscar nomination, Demi is also redefining the beauty and boldness of aging in an industry fixated on youth. Alongside this success, she’s back in the spotlight to promote Landman , embracing a press tour wardrobe that is anything but ordinary. Demi Moore wears Gucci — Photo: Getty Images In a Hollywood dominated by fleeting trends, Demi has carved out a look that is unwaveringly chic yet unafraid to surprise. Her recent fashion choices are as nuanced and dynamic as her performances, balancing comfort with poise, and grounded timelessness with a contemporary twist. She’s mastered the art of mixing powerful, classic tailoring with unexpected, daring details. A blazer might be oversized or asymmetrical, a tailored suit might come with an unexpected pairing of baggy pants, and a simple floral dress might bloom with embellishments or be layered under a striking overcoat. Demi’s Signature Look: A Marriage of Structure and Ease Demi Moore — Photo: Getty Images What defines Demi’s style at this stage in her career isn’t simply the elegance she exudes but the subtle playfulness she brings to each look. Rather than following trends, she curates pieces that feel authentic and strong, embracing both her power and femininity. Here are some signature elements of Demi’s style that have made waves during her recent appearances: 1. Blazers and Jeans: The classic combo gets a Demi twist with structured blazers over relaxed denim. It’s a pairing that feels approachable yet undeniably polished, echoing her confident, grounded energy. 2. Tailored Sets with a Twist: Demi often opts for structured ensembles, whether a pantsuit or a skirt set, but always with a modern cut or unexpected detail. These looks show her rootedness in classic style with an eye for reinvention. 3. Asymmetrical Blazers Paired with Midi Skirts: Her asymmetrical blazers add intrigue and dynamism, paired beautifully with flowy midi skirts. This blend of structured and soft shapes captures her fearless approach to style—strong, but with a touch of romance. Demi Moore wears Chanel — Photo: Getty Images 4. Floral Dresses with Statement Overcoats: Demi is known to add whimsy through floral-adorned dresses that she pairs with striking overcoats, creating a layered look that’s both delicate and dramatic. 5. Relaxed, Contemporary Suiting: Demi’s suiting veers into the realm of the contemporary, whether it’s oversized or features a modern cut, proving that sophistication can also be a little edgy. 6. White Shirt, Blazer, and Super Baggy Pants: Embracing an ultra-relaxed fit, Demi pulls off the effortlessly cool look of oversized pants with a crisp white shirt and blazer, a nod to her comfort-first style philosophy. Demi Moore wears Fendi — Photo: Getty Images Demi’s style today is a powerful reminder that elegance doesn’t have to be bound by convention. In an ageist industry, she’s redefining what it means to grow older with poise and flair. Her looks aren’t merely beautiful; they’re reflections of a woman who has seen the ebbs and flows of life and emerged with her spirit—and sense of style—intact.

Saint Laurent, under the creative direction of Anthony Vaccarello, continues to captivate the fashion world with pieces that blend classic elegance and contemporary boldness. Recently, two high-profile personalities, supermodel Gisele Bündchen and British singer Charli XCX, were spotted in exclusive Saint Laurent creations, each showcasing their unique charisma and presence. Let’s dive into the details of these stunning appearances. Gisele Bündchen in Miami with the Calypso Bag Photo Courtesy YSL On November 4, 2024, Gisele Bündchen was seen in Miami, FL, carrying an accessory that stole the show: the CALYPSO LARGE in Grained Leather by Saint Laurent. This bag exudes sophistication and practicality, making it the perfect choice for the supermodel’s dynamic lifestyle. With its sleek design and grained leather finish, the bag is ideal for elevating any chic and modern look. Product Details: Material: Grained leather Spacious and elegant design Versatile for day and evening wear For more details on this bag, visit the official Saint Laurent website and check out the high-resolution photo to appreciate all the nuances of this must-have piece. Charli XCX in New York with a Full Saint Laurent Look Photo Courtesy YSL On November 11, 2024, singer and songwriter Charli XCX appeared in New York, NY, in a striking, iconic look. Embracing a full Saint Laurent ensemble, Charli combined a cool, urban style with a bold attitude, in true Vaccarello spirit. Pieces Worn: Cotton Drill Jumpsuit – a utilitarian jumpsuit that balances comfort and style. Biker Leather Belt – a modern touch adding an edgy vibe to the look. Voltaire in Box Saint Laurent – a structured bag that adds a sophisticated touch to the singer’s urban style. These pieces reflect Charli's rebellious, modern spirit and embody Vaccarello’s vision for the Saint Laurent woman. Check out each item’s details and view high-resolution photos on the official Saint Laurent website . Both Gisele and Charli, in different cities and settings, highlight the global, universal appeal of Saint Laurent by Anthony Vaccarello, proving that luxury fashion can be versatile, daring, and iconic all at once.

'INFLUENCER' COVER EDITION - NOVEMBER 24 ISSUE Photo: André Giorgi From a Difficult Past to Global Success Bonny’s journey could be the plot of a movie. At just 24 years old, the influencer has established herself as one of the biggest personalities on TikTok, known not only in Brazil but around the world. Her live streams have brought her earnings exceeding 1.74 million dollars, and, in an unprecedented achievement, Bonny became the only Brazilian in the global Top 8 on the platform. In just a few minutes of streaming, she managed to earn an impressive 37,391 dollars, securing her title as the Brazilian record holder for single-day earnings from live streams. From a Childhood Marked by Challenges to a New Path Born in the countryside of Rio Grande do Sul, Bonny faced the loss of her mother in a car accident at the age of three and grew up under the care of her grandparents. At the age of five, she suffered an attempted kidnapping that forced her family to move to the countryside, where, even in the midst of difficulties, she always dreamed of having a better life. Adolescence brought new challenges: at the age of 17, Bonny was diagnosed with a rare bowel disease, which required expensive and constant treatments. His grandparents used all the savings to ensure his health, which left the family in a complicated financial situation. The Turn: The Invitation to the World of Lives At the age of 19, Bonny found an unexpected opportunity in the world of lives. Despite the initial difficulties in attracting followers, she quickly learned how to captivate the audience and turn her broadcasts into a real show. With great determination, Bonny began to stand out and, by focusing on TikTok at the age of 23, saw her work gain an unimaginable proportion. Success on TikTok: International Achievement and Financial Record By devoting herself intensely to TikTok, Bonny won a loyal audience and obtained a recognition that placed her among the biggest influencers on the platform. She was also internationally awarded at TikTok Live Fest Global in Miami, where she received the "Global Best Creator" trophy from the hands of Terry Crews, becoming a global reference. SuperNova: Creating an Agency for a New Generation of Streamers With the consolidated success, Bonny founded SuperNova, an agency to help new streamers turn their lives into a source of income. The agency offers mentoring and training for those who want to make streaming a promising career. "I want others to have the same chance that I had to build a successful life," says Bonny. An Example of Overcoming and Inspiration Bonny's journey serves as inspiration for thousands of people who dream of achieving success in the digital world. With a story of overcoming that has gone through great challenges, she stands out for her humility and gratitude, wishing to provide a better life for her grandparents and for those who believe in her potential. The Future: From Brazilian Record Holder to TikTok Global Icon With a loyal audience and a consolidated career, Bonny is now a world reference for the next generation of influencers. His name is marked in the history of digital entertainment, proving that with grit and vision, anyone can realize their dreams and leave a mark on the world.

Kaia Gerber fronts US Vogue's December issue. (Steven Meisel) Marc Jacobs, the renowned American designer, made history as the first guest editor of Vogue, taking the helm for the December issue. This marks a significant milestone in the magazine’s rich history, as it has never had a guest editor before. Anna Wintour, the esteemed editor-in-chief of Vogue, approached Jacobs earlier this year with the vision to shape the magazine’s final issue of the year. Wintour recognized the emotional period following the US presidential election, which ultimately resulted in the reelection of former President Donald Trump. Recognizing the need for a fresh voice to emerge during this time, Wintour sought Jacobs’ expertise to lead the magazine’s editorial direction. In his editor’s letter, Jacobs described the process of crafting the December issue as akin to designing a runway collection. He carefully selected model Kaia Gerber to grace the cover, embodying the themes of dance, youthful exuberance, and creative expression. The cover features two distinct shots, one captured by the renowned photographer Steven Meisel and the other painted by the talented artist Anna Weyant.

Excess is the theme of Diesel's Holiday campaign Photos Courtesy Diesel Diesel reveals its Holiday 2024 campaign: an abundance of ostentatious conviviality that encourages the rejection of containment and the adoption of joy and excess. Especially when it comes to decoration. Under the creative direction of Glenn Martens, with art direction by Christopher Simmonds and photography by Marili Andre, Diesel's Holiday 2024 campaign captures the joy of the holidays in an insane way. The images depict a fabulous, extravagant and flashy display of Christmas decorations. As a counterpoint to all the visual chaos and exuberance, disinterested models wear looks from the Diesel SS25 pre-collection. The dirty and worn washes, and the zippered details and pockets of the utility denim are highlighted by shiny knitwear and tie-dye T-shirts. Metallic denim and mini dresses are perfect for the holiday season. Coated denim and soft denim are superimposed on utilitarian underwear and bodysuits, creating a sexy contrast. Pop prints and puffer jackets are combined with the Scrunch bag and the 1DR Camera bag. The D-Hammer boots and the Venus Ten&Half stiletto heels anchor the vibe in a hedonistic extreme. Vert and Streamline watches, Oval D belts with rhinestones, Oval D jewelry and Close Up sunglasses in collaboration with Essilor Luxottica finish each style like the star on top of a Christmas tree. Buy everything for everyone on your list and take everything for you too. More, more, more. There is no such thing as being too much.

Photos Disclosure Press Lisbon hosted this week the Empreenda Summit Portugal, an event that brings together leaders and innovators from various areas to discuss the future of business. Among the highlights was the CEO of Blue Saúde (Health), Izaias Pertrelly, who participated as a speaker, presenting the case of the health plan operator focused on artificial intelligence and prevention, a model that has become a reference in Brazil and begins to attract the attention of the European market. During his presentation, Izaias shared Blue Saúde's growth path, including the development of the first artificial intelligence supercomputer focused on private health in Brazil, the creation of autonomous mini clinics in São Paulo, as well as pioneering initiatives, such as the negative readjustment of the plans, an unprecedented measure in the sector. "It was amazing to present our case at the Empreenda Summit, showing how Brazil is leading in technology applied to private health, serving as a reference for Portugal and Europe. Sharing not only our results, but also our vision of the future was an extremely rewarding experience," said the CEO. Izaias also highlighted the importance of an innovative and preventive approach in the health market, reinforcing Blue Saúde's commitment to make access to health more efficient and accessible. The company's participation in the event solidifies its positioning as a reference in intelligent health, placing Brazil at the global forefront of the sector.

‘CHILE’ COVER EDITION - NOVEMBER 24 ISSUE Location: Valle Nevado Ski Center Photographer: Ignacio Rojas - @nachonal Style: Macarena Hamilton - @macahamilton Makeup: Humberto Moya -  @humbertomoyav In this special edition of Hooks Magazine, our cover star is Julia Adam , the international model and TV personality who transformed her career by winning over the hearts of Chilean audiences. Julia, who began her journey on the runways, found her true stage on television, where she has become one of the most beloved and recognized figures in Chile. With charisma, authenticity, and an adaptable spirit, she has turned cultural challenges into opportunities for learning and deep connection with her audience. Her journey in Chilean television began unexpectedly, after being discovered by a scout who brought her to São Paulo, where she worked with major agencies before the chance arose for a new adventure in Chile. There, Julia quickly rose to fame with her appearance on the reality show Amor a Prueba , an experience that opened numerous doors in television and brought her immediate visibility. However, like any major change, the adaptation was not easy. Julia needed not only to master the language but also to understand the lifestyle and subtleties of Chilean culture, which often calls for a more reserved approach. Through this, she learned to adjust her personal style to reflect the local culture, earning admiration from the public for her ability to reinvent herself without losing her essence. Julia enthusiastically describes Chilean television, which has a unique proximity to the public. The compact size of the country and the genuine affection of viewers create a direct connection between TV personalities and people. This exchange, according to Julia, is one of the most rewarding characteristics of her career, and she recognizes the importance of each fan who accompanies her over the years, considering them a fundamental part of her trajectory. Check out our exclusive interview: 1. Julia, how did your modeling career begin? Was there a moment or opportunity that marked the start of your success? My career began when a scout discovered me in a small town in Mato Grosso and brought me to work in São Paulo at François Agency. From there, I moved to Mega, which led me to Chile… where my television career began. The biggest opportunity I had was participating in my first reality show in Chile, Amor a Prueba, which completely changed my story. 2. You've gained significant recognition in Chile. What were the biggest challenges and lessons from this experience? I think the biggest challenge in working in television in a country that isn’t your own is getting to know the artists, sometimes having to interview people whose career significance I wasn’t aware of, or understanding the inside jokes… every day, I learn something new, and I'm always surprised. 3. How was the adaptation process of living and working outside of Brazil? Did you encounter any difficulties in adapting to Chilean culture? I had to adapt not only to the language but also to the culture. In 2014, during my first television appearance, I was completely prohibited from speaking about my bisexuality. I was also judged for wearing a thong bikini. Chile wasn’t ready yet for a Brazilian; people were surprised by my open-mindedness, for better or worse. I believe that the joy of Brazilian people and our sincerity are what keep me relevant in Chilean television to this day. 4. Chilean TV differs from Brazilian TV in many ways. How do you see these differences? What has surprised you the most about the way TV is done in Chile? Nothing compares to Brazilian television; our people have a much more open-minded mentality than the rest of Latin America. But Chilean TV is also very interesting. What surprises me the most here is how close “celebrities” are to the people. With only 19 million inhabitants, it’s a small country, and the closeness between television and the public is beautiful. The channels often receive many visitors. I feel very fortunate to be able to connect with the people who have followed me for so many years—they’re an important part of my life. 5. Regarding the audience and culture, how do you handle the fact that Chileans are known to be more reserved? Does this difference impact your performance on TV? I feel like I’m a completely different person when I’m in Brazil or any other part of the world. In Chile, in front of the cameras, I try to behave in a more “reserved” way, so to speak. This bothered me a lot at first, but now I consider myself adapted. After all, I’m the “outsider,” and I need to respect and adapt to their customs. 6. What would you say you've learned, both personally and professionally, from working in television outside of Brazil? Is there anything you carry forward in your career? I’d say I’ve made so many mistakes—countless, really—and it’s thanks to those mistakes that I’ve become the strong woman I am today. I’m not afraid to make mistakes, but I do fear not learning from them. I’m someone who’s very open to others' opinions and enjoys listening, but I’m also not easily swayed. As Raul Seixas said, “I’d rather be this walking metamorphosis.” Thank you.

'HEALTH' COVER EDITION - NOVEMBER 24 ISSUE Photos Disclosure Press In this special edition of Hooks Magazine, we present Dr. Élide Reis, cover of the 'Health' section and an example of dedication, determination and overcoming. Medical vascular surgeon and graduated from the Bahian School of Medicine and Public Health in 2005, Dr. Élide is a recognized specialist in vascular surgery and vascular ultrasound, with titles conferred by the Brazilian Society of Angiology and Vascular Surgery and the Brazilian Society of Radiology. She has built a trajectory of success over the years, overcoming obstacles and opening doors for future generations of black women in medicine. Dr. Élide is driven by a purpose: to promote health and well-being, dedicating herself to the modern and minimally invasive treatment of varicose veins, in addition to comprehensive care for all circulatory diseases. In her office, she sees patients who often arrive with low self-esteem, out of shame of their legs marked by varicose veins, and witnesses the transformation that these treatments provide. For her, more than treating diseases, her work allows these women to recover the freedom to dress as they want, free from the insecurities that limited them. The trajectory so far has not been easy. Coming from a humble family, Dr. Élide has always had a solid emotional foundation, and since she was young she was determined to achieve her goals, no matter how challenging they were. The beginning in medicine was marked by financial difficulties, which almost prevented her from completing the course. At the time, without access to student financing, her family had to sell the house so that she could continue studying. Only later, with the conquest of FIES, he managed to relieve part of this pressure, reparting the funding over nine years after graduation. The residency in vascular surgery also brought its own challenges, requiring not only technical knowledge, but a lot of resilience to stand firm in the face of pressures. As a black woman in an area traditionally occupied by white men, Dr. Elide had to face prejudice, but this experience strengthened her determination. Her example has already inspired many young black women and students, who see in her an inspiration that they can also achieve their dreams, whether in medicine or in other areas. The future is promising for Dr. Élide. His plans include the expansion of his vascular surgery clinic, with the aim of serving an even greater number of patients and helping more people live without leg pain and with renewed self-esteem. She wants to expand her legacy, continue promoting health and show that black women can be whatever they want to be. On the cover of this issue, we celebrate this dedicated professional who turned challenges into strength, and who uses this strength to change lives and inspire a new generation. Check out the exclusive interview: How do you define your work? I promote health and well-being. I offer modern and minimally invasive treatment for varicose veins, as well as care for all circulatory diseases. I fulfill dreams and raise the self-esteem of patients who feel ashamed to wear short clothes because of varicose veins, giving back the freedom to wear what they want. How would you define yourself in a few words? A determined, persistent and hardworking woman. What paths did you take to get to where you are today? I come from a humble family, with few financial resources, but well structured emotionally. I always fought a lot, I was very studious and responsible, and I had all the support of my parents to be able to study and achieve my goals. We made this great dream come true together. In addition to the initial financial difficulties, I always had to face prejudice for being a black woman who chose an area where there are so many white men in the spotlight. Was there any time when you thought about giving up your career? Yes, at first, when I couldn't get the student financing, we almost couldn't pay for medical school so that I could continue my studies. It was necessary to sell the house where we lived so that I could keep studying. Later, we got the FIES, and I paid this financing for nine years after graduation. The medical residency in surgery also demands a lot from the young doctor and it is not easy to always stay confident; sometimes it makes you want to give up. How do you think it influences people's lives? With my work, I help improve the health and self-esteem of many people. Many people who know and follow my trajectory have me as inspiration, because I am a black woman and a good professional in an area predominantly occupied by white people. Many young black women and students mirror me to get where they want. What are your plans for the future? Expand my vascular surgery clinic, serve a greater number of patients, help more people feel less leg pain and improve self-esteem. I want to continue inspiring young black women to be whatever they want to be.

‘FASHION’ EDITION - NOVEMBER 24 ISSUE Photos: Sabrina Luz - @sabrinaluzph The "FASHION" edition of Hooks Magazine features Julia Ottoni as a cover, an expert in image positioning and archetypes who revolutionized her career and inspires thousands of women. With a digital journey started in 2010, Julia accumulated experience in advertising agencies and social media management. However, it was by diving into the study of image positioning and applying the theory of archetypes that his career took off. Today, with more than 136,000 followers on Instagram and 89,000 subscribers on YouTube, Julia leads a group of more than 15,000 students in 27 countries. Its strategic and authentic positioning methodology on social networks has transformed the lives of thousands of women, helping them achieve challenges and leverage their businesses. Julia defines her work as a journey of self-knowledge and purpose, guiding women to activate their personal power and value their unique identity. With a reach of 30 million views, Julia inspires a new generation of entrepreneurs to live lighter and more prosperous lives. For Julia, the secret of success is to live the process and transform lives through knowledge. Your message for those who want to follow their profession is simple: be authentic, live the process and empower others. Julia Ottoni is an inspiring example of how image positioning and archetypes can transform careers and lives, reminding us that true power lies in being authentic and empowering others. Check out the exclusive interview with Julia: How do you define your work? Today I lead and direct a group of entrepreneurs (from areas of expertise such as health, aesthetics, architecture...) and help them increase the turnover and profit of their businesses with my methodology of strategic and authentic positioning on social networks, which is based on the theory of archetypes. How did you choose your current profession? I started in digital producing my own content in 2010. After reaching my first 100,000 followers (still not making money at the time) I started working in advertising agencies and then providing services such as Social Media (social media manager) independently for liberal professionals. Over these years I realized that even having followers and experience in the area I was not valued financially as I deserved (both when I worked for companies and when I sold my services independently). And after starting to study about image positioning, I understood that it was not enough to be good, but that I also needed to look good. I learned to generate perception of value and create connection on social networks and at the time of sale. And after applying this to my new social network (I started one totally from scratch) and billing infinitely more than before, I saw in practice that this really worked! That's why I decided to teach everything I know to other women who also deserve to live all this! How was your life before and how is it now? Before I lived a limited life, I had a routine that wore me out and did not bring an equivalent financial return. He was all day "killing" demands and worked only for the money. Today I have a light routine, with obligations, of course, but now every activity, every hour of work is for a greater purpose. My eye brightness is back and the financial return is 10x higher than the energy I put into daily work. How do you think it influences people's lives? I make women's professional lives lighter and prosperous, I help them make dreams come true, and the main thing: I guide them on the way to understanding who they are and activating their greatest personal power, their identities. How would you define your work methods? The basis of positioning creation is always the archetypes. They are patterns of human behavior that are in our collective unconscious. Therefore, when used, they generate instant identification and connection. These patterns have a strong connection with the 4 fundamental human desires (belonging, power, security and fulfillment), and therefore they are perfect for generating a desire to buy in the customer. From the choice of their archetype, we leave for the practical application, bringing them through visual symbols that represent them and that are easy to be interpreted in the same way by our unconscious. Do you have a message for those who want to follow their profession? To teach about positioning first you need to live it in practice. Don't be a stage entrepreneur. Live the process, and then transform lives through your knowledge.