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Photos Courtesy The Coffee The Coffee was founded in 2018 in Curitiba, the brainchild of entrepreneurial brothers Alexandre, Carlos, and Luis Fertonani, who drew inspiration from Japan to create a unique coffee shop model in Brazil. Combining the rich flavor of Brazilian coffee with Japan's signature technology and minimalist design, they crafted a modern and innovative experience. The "to-go" concept, still relatively unexplored in Brazil at the time, required some adaptation for the Brazilian public, who quickly came to appreciate the practical format and efficient service offered by The Coffee. The first store in Curitiba marked the beginning of exponential growth. With success in Brazil, the brand opened up for franchises and rapidly expanded, capturing international markets. In just five years, The Coffee now has over 200 locations in countries like Portugal, Spain, Mexico, the United Arab Emirates, and Thailand. The brand's international growth was driven by its innovative operations and distinct consumer experience, attracting interest from investors abroad. Each new location adapts to local cultural habits while maintaining the high-quality standards that define the brand. The Coffee's business model is one of the key reasons for its ongoing success. The company leverages technology integration, using tools like tablets and apps to streamline service and offer a practical, modern experience for customers. Recently, the brand expanded its menu to include an all-day brunch, attracting a clientele looking for not just coffee but a comfortable space to work and socialize. This versatile and welcoming environment, combined with high-quality products, appeals to consumers seeking a distinctive alternative in the coffee shop market. The future of The Coffee is focused on even more robust expansion, with an emphasis on Premium units that offer an enhanced experience, featuring larger spaces and diversified menus. The brand also plans to incorporate new digital interaction elements, reinforcing its commitment to innovation and staying aligned with modern consumer expectations. By combining quality with a continuous response to market demands, The Coffee has established itself as a successful brand both in Brazil and abroad, and it continues to expand and evolve with a global, forward-looking vision. Interview with Lorenza Vieira, Branding Coordinator at The Coffee: 1. How did the idea of combining the concept of Brazilian coffee with Japanese influence in technology and minimalist design come about? The idea came after several trips made by the founders to Japan, where they were struck by the culture of advanced technology and the country’s characteristic minimalist design. Inspired by this experience, they saw an opportunity to create a unique concept in Brazil, blending the quality of Brazilian coffee with a technological and aesthetic approach that would bring modernity and convenience to customers. This combination not only created a unique selling point but also offered a new experience for coffee consumers. 2. What were the biggest challenges you faced when opening the first location in Curitiba? When opening the first store, one of the biggest challenges was educating the public about the innovative concept, particularly the to-go model, which was still largely unexplored in Brazil. Additionally, building a strong visual identity and implementing self-service technologies required careful planning. Another challenge was ensuring that the quality of the coffee and the minimalist yet efficient service were well-received by the local audience, adapting the operation to make the experience appealing. 3. Was the expansion abroad planned, or was it a consequence of the success in Brazil? How was the internationalization process? The expansion abroad was a natural consequence of the success in Brazil, combined with the growing interest from investors and the founders' desire to bring the brand to other countries. The attractive business model, with a focus on innovation and customer experience, drew the attention of entrepreneurs in various markets. The internationalization process involved adapting operations for diverse markets, maintaining the brand identity and quality standards while also respecting local consumer preferences in each new market. 4. What makes The Coffee's business model innovative in the coffee shop market, and why do you believe it has become so attractive to investors and customers? The Coffee's business model stands out through its integration of technology, such as the use of tablets and apps to streamline ordering, and its minimalist design, which optimizes space and provides a striking visual experience. Additionally, the focus on a comfortable environment and a diverse menu—like the recent all-day brunch—meets the demand for social and workspace areas. These innovative elements are appealing to investors due to the model's scalability and to customers for its consistent practicality and quality. 5. How do you ensure consistency in customer experience and product quality, considering the brand's global expansion? To ensure consistency, The Coffee invests in strict training standards for staff and carefully selects ingredients. Each location follows established guidelines to guarantee that customers receive the same high-quality experience, regardless of the country. Additionally, the franchise structure and centralized support enable the maintenance of elevated standards, from product preparation and customer service to store ambiance. 6. What are the next steps for The Coffee? Are there plans to further expand the network or implement new elements in the customer experience? The Coffee plans to continue expanding its network, with a focus on Premium model locations that offer a more comprehensive experience for customers, including comfortable environments and expanded menus. The brand is also exploring the incorporation of new elements to further enhance the experience, such as exclusive products and an improved digital interaction, ensuring that The Coffee experience remains innovative and aligned with the expectations of modern consumers.

Photos Courtesy PUMA PUMA, in collaboration with musical artist, creative and designer A$AP Rocky, has just launched a collection inspired by night races, with shoes, clothing and accessories. After its initial launch, the Inhale Mesh returns in a striking new version, with hot-cut flames and a translucent gradient sole. In addition to this long-awaited style, Rocky is relaunching the Inhale Distressed, with an aged finish and personalized embroidery. "We continue to push the limits and raise our game with this collection," said A$AP Rocky. "We have been working on these pieces for a long time and I am especially excited to launch the second edition of our main items - the running suit and the Balaclava set," he adds. Straight from the files, this version of Inhale was inspired by night races and neon lights, with mesh upper and neoprene. Both Inhale and the pieces of the complete collection bring high-speed graphics and the iconic brands of A$AP Rocky and PUMA. The complete collection includes: Inhale Mesh A$AP ROCKY x PUMA Sneakers - A progressive streetwear classic, reinvented with mesh upper, hot flames cut around PUMA's Formstrip and a translucent gradient sole. Reflective details, FLACKO logo on the tongue and custom insole complete this street icon. Inhale Distressed A$AP ROCKY x PUMA Sneakers - This streetwear classic has been reinvented with neoprene upper, flames in thermal cutout around the Formstrip and translucent gradient sole. Reflective details, FLACKO logo on the tongue and custom insole complete the design. Long T-shirt with Gloves A$AP ROCKY x PUMA - With built-in gloves that have AWGE and PUMA graphics, this long T-shirt has an oversized fit and graphics inspired by car decals. A$AP ROCKY x PUMA 'Lightning' T-shirt - This loose-fit T-shirt gets the A$AP Rocky x PUMA touch, with stone wash and great racing-inspired graphics. T-shirt with Pocket A$AP ROCKY x PUMA - Loose modeling T-shirt with pocket on the left chest, ideal for carrying the keys on the track, with exclusive PUMA and AWGE graphics for this piece. A$AP ROCKY x PUMA Synthetic Leather Jacket - Reversible jacket with the PUMA Cat logo on the back on one side, and neon green satin lining with the phrase "DON'T BE DUMB" on the other. The jacket has a boxy cut, loose fit and is made of textured synthetic leather on one side, with smooth leather sleeves and padded satin on the other. A$AP ROCKY x PUMA Padded Balaclava - Inspired by the balaclavas used by pilots, it features a padded design with racing graphics and co-branding A$AP and PUMA.

Photo Courtesy Marc Jacobs Marc Jacobs is bringing a new twist to a beloved classic with his Wizard of Oz  capsule collection, launched in partnership with Warner Bros. Discovery. This limited-edition release arrives just in time to build excitement for the upcoming Wicked  movie, starring Ariana Grande and Cynthia Erivo. Known for his love of cinematic nostalgia and playful design, Jacobs has once again tapped into a cherished story, merging the magic of Oz with his unmistakable urban aesthetic. Photo Courtesy Marc Jacobs Longtime fans of the designer will recall Jacobs’ unforgettable homage to Dorothy when he sported ruby-red heels at the MTV VMAs, marking his reputation as a true fashion trailblazer. This capsule collection continues that legacy, featuring iconic Marc Jacobs pieces, such as The Tote Bag , The Snapshot , and The Sack Bag , each reimagined with elements from The Wizard of Oz . The collection embodies Jacobs’ signature style with a dose of charm, creating accessories and apparel that feel both nostalgic and contemporary. Photos Courtesy Marc Jacobs Pieces like the Rhinestone Kiki Mary Janes bring Dorothy’s iconic ruby slippers to life with a modern sparkle, while the “There’s No Place Like Home” hoodie and Toto bag charms add playful nods to the tale. Each item blends the whimsy of Oz with Jacobs’ clean, urban look, resulting in a line that is as chic as it is enchanting. Photo Courtesy Marc Jacobs Ranging from $95 to $550, the capsule collection offers perfect holiday gift options for anyone eager to revisit the world of Oz. The launch will be celebrated with exclusive window displays across select U.S. cities, as well as immersive pop-up experiences globally in Tokyo, Hong Kong, London, and Paris. Photo Courtesy Marc Jacobs Marc Jacobs invites fans to walk their own Yellow Brick Road, transforming the timeless allure of Oz into something fashion-forward and wearable. This collection captures the magic of The Wizard of Oz , reinterpreting it for the modern fashion lover.

Photos Disclosure Internet - Ariana Grande The announcement of Ariana Grande as Glinda in the upcoming Wicked movie adaptation was met with a mix of excitement and skepticism. Known for her love of the Wicked musical and its characters, Ariana seemed a natural fit to many. However, some fans expressed doubts, questioning whether she was right for the role. In anticipation of the film’s release on November 21, Ariana opened up about this response. During an interview on the podcast Sentimental Man , she addressed the initial doubts and discussed the nervousness that came with taking on such an iconic part. “I understand those feelings and the preconceived ideas about my casting,” she shared, adding that, as a fan, she might have reacted the same way. “After songs like Side to Side , I get why some people would say, ‘I’ve waited years for this movie, is this the right choice?’” For Ariana, the path to Glinda wasn’t just about her reputation but her passion for theater. She explained that she fully auditioned for the role, determined to earn her place in the cast. “It’s Wicked —one of the most beloved musicals. It’s a project you fight for, not one handed to you based on popularity,” she said, reflecting on her commitment to giving the character everything she had. For Ariana, playing Glinda is about proving herself beyond her past music and television fame. Photo: @katiatemkin A special detail noticed by fans at early screenings adds to this sense of coming full circle: Ariana chose to be credited as Ariana Grande-Butera, her full name. In a recent interview with The Streaming Service Podcast , she shared the thought behind the choice, explaining that it was the name she used as a child when she first watched Wicked on stage. “It felt right. I was honoring that 10-year-old version of myself,” she said. For Ariana, this name choice symbolizes a reconnection with her younger self and a way to bring her passion for the story into her performance. Photo: @katiatemkin With Wicked , Ariana invites audiences to see her in a new light, as she takes on one of her most beloved roles and, in her own words, “returns home” to her theater roots. By embracing both the fans’ doubts and her dedication to the project, she hopes her portrayal will honor Wicked and its legacy.

The stunning Fiori, Aura, Vivara, and Astrale lines feature jewelry inspired by the beauty of nature, the brilliance of the sun, and the latest jewelry trends. Photos Courtesy VIVARA To celebrate the many facets of every woman, Vivara is launching a new collection to shine this holiday season. Fronted by supermodel Gisele Bündchen, the collections “Fiori,” “Aura,” “Vivara,” and “Astrale” promise to deliver modernity and sophistication through timeless, versatile jewelry designed for day-to-night wear with personality. The collections are part of a campaign showcasing four distinct lines, each reflecting different fashion trends, including logomania, which has already appeared in other Vivara launches. This trend will make its way into stores with the Vivara collection, creatively and stylishly showcasing the brand’s strong identity, represented by the letter “V,” in classic, timeless designs reimagined with new compositions and added style. “We are very happy to have Gisele once again as the star of another campaign. We strongly believe in the power of jewelry to mark unforgettable moments and tell stories alongside our clients,” says Leonardo Bichara, Marketing and Sustainability Director at Vivara. The Aura, Fiori, Vivara, and Astrale jewelry collections are now available on the e-commerce site and in over 430 stores.

Photos: Sapo Alado Project - Paula Veloso, founder of the brand, with boxes of Cafellow Cafellow is an emerging brand in the Brazilian coffee scene, continually pushing forward with innovative and captivating solutions. Founded by Paula Veloso , Cafellow is more than just a coffee brand—it's a complete experience that fuses family tradition with a modern and creative vision. As the inheritor of a family that has cultivated coffee for over 50 years, Paula leveraged the legacy passed down by her grandfather and previous generations to create truly unique, novel products. Paula Veloso’s journey is truly unique. Raised in the world of coffee, she developed her passion through years of study and hands-on experience. Even as a teenager, Paula knew she wanted to work in international trade and connect her family’s coffee to global markets. At a young age, she represented her family in New York, building connections with importers and participating in international exhibitions. However, when the pandemic disrupted exports, Paula sought new experiences and spent four years working in the financial markets in both Brazil and the United States, broadening her entrepreneurial perspective. This blend of international and financial expertise ultimately fueled the creation of Cafellow. During her years working in offices, Paula noticed the lack of practical, delicious coffee options for those with active lifestyles. This inspired her to develop an alternative that could offer both quality and convenience: coffee in sachets. Convenient, quick, and sustainable, Cafellow’s corn-fiber sachets make it easy to brew high-quality, pour-over coffee without extra equipment—an innovative solution perfectly suited to the fast-paced lives of today’s consumers. Cafellow stands out with its colorful, nostalgic aesthetic, and its coffee breaks away from traditional norms. By combining unexpected ingredients and bold flavors, the brand steps outside the realms of espresso and bitter coffee, offering a medium roast that preserves the coffee’s natural sweetness and acidity. Cafellow aims to create an image that blends creativity and fun, positioning itself as a touch of magic and energy in its customers' daily lives. Consumer education has been a priority for Cafellow, especially given that it's a new product in the Brazilian market. The brand uses its packaging, social media, and website to explain the ideal preparation method for its coffee sachets, ensuring an unmatched flavor experience. To attract a younger audience, Cafellow introduced the “fellows” —charming mascots symbolizing creativity, determination, and sensuality, all key qualities of the Cafellow brand. Initially focused on the Brazilian market, Paula has watched the brand’s growth and plans to expand its product line with exciting new offerings and collaborations. Cafellow's future promises further innovations, unexpected flavors, and experiences that celebrate the legacy of Brazilian coffee, now reimagined for a new generation. Check out this exclusive interview with the brand's founder, Paula Veloso: 1. You come from a family with a legacy of over 50 years in coffee cultivation. What was it like growing up with this heritage, and what inspired you to create your own brand, Cafellow, focused on the Brazilian market? "Coffee cultivation has always been a big part of my life. I was born in Belo Horizonte but lived on the farm until I was three years old. During harvest season, my favorite thing was playing on the drying patio where the coffee would dry—definitely some of my best childhood memories! I’ve always been passionate about coffee. I was constantly interested and sought to learn from my grandfather. Even before college, I decided to take courses to deepen my technical knowledge. Since early in high school, I knew I wanted to go into foreign trade to work in coffee exports. At that time, most high-quality coffee was exported, and what we consumed in Brazil was ‘the leftovers.’ That was in 2017, but today, the scene has changed significantly, and specialty coffee culture is becoming more popular. After gaining experience in coffee exports and the financial market, I became certain that coffee was my passion. I also felt a strong ambition to be an entrepreneur and create something of my own, where I could fully explore my creativity. (Those two experiences were very institutional and structured, and I missed working on something innovative, outside the box, and fun.) That’s when I decided to create Cafellow, to bring my family’s coffee to the Brazilian market!" 2. Your journey is marked by experiences in the financial market, both in Brazil and New York, before founding Cafellow. How did these experiences influence your entrepreneurial vision and the construction of the brand? These two experiences were essential for the birth of Cafellow. Working in a bank for four years made me realize how difficult it is to find good coffee in offices (both in the U.S. and Brazil). The coffee served from office machines is always terrible and of poor quality. They usually have espresso machines too, but personally, I don’t like the taste of espresso—it’s too strong and bitter—and I noticed that many of my coworkers felt the same way; they only drank it for convenience. That’s when I started to question why there wasn’t an easy way to enjoy a good cup of coffee. I began to research and discovered the method of using sachets made from corn fiber, which is the perfect solution for making “filtered” coffee that is both extremely practical and flavorful. Living in the United States for five years helped me realize how traditional and conservative the coffee market in Brazil is, while there are many young, fun, and innovative brands that resonate with younger generations. When I was in college in New York, all my classmates had their favorite coffee brands, and I noticed this gap in the Brazilian market. Even as a coffee lover myself, I didn’t have a strong attachment to any brand. That’s why I decided to create a brand with a fun and nostalgic communication style, one that deserves to be a part of your daily routine and aims to be the favorite among young coffee enthusiasts! --- 3. Cafellow stands out by bringing innovation to traditional coffee, with unique flavors, a vibrant visual identity, and a nostalgic approach. How did you develop this unique identity for the brand? Brazil is the largest coffee-producing country in the world, and consequently, the coffee market is also very saturated. Cafellow emerged from a strong desire to differentiate itself through creativity, originality, and innovation! That’s why we chose a colorful visual identity, combining powerful ingredients with coffee and completely unique and surprising flavors. Our communication is nostalgic because we want to be a brand that brings magic as well as energy to our consumers. We understand that coffee drinkers consume it daily, and we want to be a brand that adds value to their routines: with fun and cheerful packaging, along with cool and creative content, always bringing entertainment and enjoyment to our consumers’ everyday lives. 4. The coffee market in Brazil is extremely saturated, and Cafellow seeks to differentiate itself with sachet coffee and the “fellows” as symbols. What have been the main challenges, and how do you see the public's reception of this innovative proposal? Our biggest challenge is definitely educating the market on how to consume the fellows. We are trying to redefine the term "chafe," which is associated very negatively in Brazil. I find it a fascinating challenge because it's the first time we are preparing coffee as if it were tea—it's very practical, but at first, it feels strange to change that habit. Additionally, Brazilians are used to drinking very strong coffee because for many decades, coffee in Brazil was of poor quality. To disguise this, the industry would roast it very dark, leading Brazilians to acclimate their palates to extra-strong coffee, believing that this is the traditional coffee flavor. But in reality, coffee is a sweet fruit, and the ideal beverage should have a balanced sweetness and acidity, which is very different from the bitterness of extra-strong coffee. The worst part is that many people tend to believe that the stronger the coffee, the more caffeine it contains, when in fact, the longer you roast the bean, the more caffeine it loses. So, we also need to educate consumers about flavor because our coffee is medium roast, which is milder than the traditional market coffee. 5. The brand focuses on practicality and quality for consumers with dynamic routines, especially in the workplace. What are the advantages of Cafellow's sachets, and how are you educating consumers for the ideal preparation? The preparation method is quite simple; it's the most practical way to make coffee. So, the educational effort is really just at the beginning to help people learn the three essential specifics for the best results: the amount and temperature of the water, and waiting 5 minutes for the infusion to occur so the coffee reaches the perfect intensity! To assist with this, we include the preparation method on all our packaging, both on the box and individual sachets. Our website has a page dedicated to explaining the method. We post at least three times a week on Instagram with videos or graphics that detail the preparation process, and we are also continuously teaching how to make it on TikTok. Additionally, I respond to every video I see posted on Instagram, asking what people thought and ensuring they made it the right way! --- 6. What are your goals for the future of Cafellow? Do you envision expanding the brand beyond Brazil or exploring new products and flavors that continue to bring magic and innovation to the coffee market? At this moment, our focus is entirely on the Brazilian market. We want to explore and deepen our national customer base as we see it as where we have the most room to grow, especially since we are the first brand to introduce this innovative sachet coffee method and focus on providing magic and fun for the new generations. We have many exciting plans for 2025, and we are committed to continuing to be the most innovative and fun coffee brand in Brazil! Therefore, we are producing highly elaborate and authentic content to provide entertainment with a lot of magic for our consumers. We will also have collaborations with incredible brands that we admire, events that promote sensuality, creativity, and determination. Plus, we will be developing our own new products, including a new fellow that will soon be introduced, featuring an unusual flavor combined with another powerful ingredient!

Photos: RP Studio @_rpestudio / Public Relations: Black Comunicação @blackcomunicacao These two beauties have been making waves in the media for some time now! And what do they have in common? Besides the breathtaking beauty that turns heads wherever they go, they share a journey filled with hard work and talent. As the saying goes, "One empowers many!" And I'm sure many women see themselves in them, feel inspired, and celebrate this incredible achievement alongside these two amazing women! A brief retrospective for those who don’t know them: Virginia Fonseca is truly an admired personality with a massive fan following, and what many may not know is that this star is actually American! Born in Danbury, Connecticut, she moved to Brazil at a young age, settling in Governador Valadares, Minas Gerais, where she spent most of her life. She also lived in Portugal for a while and then in Londrina, Paraná. Active on YouTube since she was 17, Virginia now has nearly 11 million subscribers on her channel and over 51 million followers on Instagram. Samara Pink, on the other hand, is the founder and CEO of Pink Lash. Those familiar with this successful franchise might not realize the challenges the brand faced to become one of the country’s leading lash extension providers. Samara and her husband, Thiago Stabile—also her business partner—overcame a long journey to get here. Their story began when the couple decided to move out and start their life together, facing numerous hardships like unemployment and financial strain. They struggled with furnishing their home and even shared a single phone to cut costs. Today, the two lead a thriving empire. One thing is certain: no one can pinpoint the exact formula for success. However, combining two complementary talents can be half the journey in any business venture. This is precisely what brought Samara and Virginia together in creating SK Aesthetic, an aesthetics clinic inaugurated on November 11, 2021, in São Paulo. SK Aesthetic features a team of specialists across multiple areas, including medicine, dermatology, dentistry, endocrinology, nutrition, and micropigmentation. This comprehensive structure also offers services like healthy weight loss, contact lenses, facial harmonization, and gynecological aesthetics. And today, exclusively here on Hooks, you’ll have the chance to get to know them a bit better in this exclusive interview! --- 1. What is it like to have built this empire by age 28? If you could tell your past self about where you’d be today, how do you think she would react? It’s amazing to think that hard work can take you to places that luck alone never could! I feel like I’ve lived many lives within these 28 years, and I’m immensely grateful for that. I’ve met incredible people along the way, celebrated immensely, and taken quite a few falls, but I got up from each one, stronger every time. If I told my younger self she’d be living all this, she’d probably be working twice as hard (laughs). I’ve always been very ambitious in achieving my goals. --- 2. Virginia, what does motherhood mean to you today? And how do you balance this role with the business world? Motherhood means the world to me—Maria is the purpose behind everything. If I used to give 100%, now it’s 10 times that. I see everything as an opportunity and feel deeply blessed, always aware that I’m working ten times harder to balance everything and move forward. Is this my dream? Then I give it my all to make it happen! I just need to keep a mindset of continuous growth, a well-organized schedule, a trusted team to hold things down when needed, and God’s blessing along the way. 3. Samara, tell us how the initial idea for the incredible SK Aesthetic project came about. I met Virginia through Pink Lash, my eyelash extension franchise. She came to get her lashes done, and from there, our friendship just grew stronger. We then started considering going into business together since we already had a strong trust, which is essential in the business world, and we complemented each other well. Opening a clinic was something I personally wanted to expand on, and since it was also a dream of Virginia's, we decided to make it happen. --- 4. Virginia, do you believe that all these experiences, combined with who you are, created the perfect blend that has made you such a unique person, admired by so many? I'm not sure if I’d say everyone loves me (laughs), but I’m thrilled to know that millions connect with me. My fans mean everything to me, and I feel incredibly supported and embraced by them. I’ve taken every experience in my life as a learning opportunity. I don’t like to keep making the same mistakes or following the wrong paths—I learn, grow, and improve. It’s a daily practice. Every place I’ve lived and every person I’ve met has added to who I am today. If it had been different, I wouldn’t be as true to myself. I put a lot of emphasis on honesty and authenticity, because without them, I’d lose my essence. --- 5. And last but not least: what is your message? What would you want to shout to the world? It’s incredibly rewarding to see our work reach millions of people, and with that reach comes more responsibility, as people are inspired by our choices. So, we strive to be as honest as possible. Beauty is confidence, and having the privilege to empower other women is truly amazing. We would shout: We came to make history!

Blake Lively Getty Images for LACMA On the evening of November 2, the Los Angeles County Museum of Art (LACMA) hosted its 13th Annual Art+Film Gala, one of the most anticipated cultural events in Los Angeles. Celebrating the themes of art and cinema, this year’s event honored two icons: visual artist Simone Leigh and filmmaker Baz Luhrmann. Eva Chow, LACMA’s trustee and co-chair of the gala, along with Leonardo DiCaprio, welcomed guests alongside Gucci’s Creative Director Sabato De Sarno and the brand’s Vice-CEO, Stefano Cantino. Gucci, as the event’s presenting sponsor, reinforced the connection between fashion and art in this stunning Hollywood setting. Kim Kardashian wears Princess Diana's cross necklace at LACMA Artwork+Movie Gala A highlight of the evening was the showcase of Gucci Note , Sabato De Sarno’s second eveningwear collection for the Italian house. The collection was designed to reflect the glamour and elegance of gala nights, perfectly in tune with the event’s spirit. Models and celebrities took to the red carpet in pieces from the line, bringing a burst of style and color. This year’s red carpet showcased daring yet sophisticated looks, with notable appearances by Charli XCX and Kim Kardashian, who wore iconic Gucci pieces, alongside Mia Goth and Mikey Madison, whose cape-adorned ensembles captivated the crowd. Emily Ratajkowski Getty Images for LACMA The evening continued with a sophisticated dinner crafted by Michelin-starred chef David Shim of COTE New York, the first and only Korean steakhouse in the U.S. to hold a Michelin star. Following dinner, Charli XCX delivered an exclusive performance, blending fashion, art, and entertainment in an unforgettable celebration. Cara Delevingne, wearing Gucci Getty Images for LACMA The Art+Film Gala represents more than a glamorous evening; it’s a celebration with a cause. The event raises funds to support LACMA’s curatorial and exhibition initiatives, expanding the museum’s reach and enhancing access to art. The 13th Annual LACMA Art+Film Gala was yet another successful edition, reaffirming the importance of supporting culture and creativity. With heartfelt tributes, dazzling performances, and an impeccable array of looks, the evening was a true testament to the magical convergence of fashion and art, creating an unforgettable experience for all. Kaia Gerber, wearing Gucci Getty Images for LACMA Sarah Paulson Getty Images for LACMA Laura Dern, wearing Gucci Getty Images for LACMA Anna Kendrick CraSH/imageSPACE/Shutterstock Greta Lee Getty Images for LACMA Viola Davis, wearing Gucci, and Julius Tennon Getty Images for LACMA

Photo: Breno Da Matta - Pingo Mattar and Silvia Figueiredo, Founders of Pingo Studios With the aim of transforming everyday objects into interactive art pieces, Pingo! Studios was born during one of the most challenging times of our era: the pandemic. Isolation deepened the founders, Pingo and Silvia's , relationship with the home environment, sparking a vision of how the home can reflect well-being, art, and creativity. With an approach that blends humor and art, they offer a new experience for homes, bringing in objects that not only decorate but also invite reflection and emotional connection. Pingo! Studios defines itself as a "creativity laboratory," a space where ideas flow spontaneously and the creative process involves collaboration, experimentation, and a careful eye for every detail. Pingo and Silvia designed the studio as a creative haven within São Paulo, where the team and partner brands come together in a constant exchange of ideas, creating pieces that are not only versatile but also provide moments of pause and contemplation. With a manifesto that celebrates the everyday and transforms it into something unique, the brand believes that the home is an extension of ourselves and that art exists in the small details. Pingo! Studios’ products, such as the iconic “Pingos” —small, multifunctional porcelain dishes—embody this philosophy. These pieces can be used in various ways, according to each person's creativity and needs. Whether as jewelry holders, decorative items, coasters, or even ashtrays, the Pingos offer a personal and unique expression, adaptable to any purpose. One of the brand's first collections, inspired by mushroom designs, carries deep significance for Pingo and Silvia. Mushrooms, featured in almost 80% of the products, symbolize renewal, movement, and the natural cycle of life, evoking a connection to ancestry and nature. For Pingo, the life cycle of mushrooms—which includes decomposition and renewal—is a powerful symbol of personal transformation and growth. This collection stands out not only for its aesthetics but also for the symbolic weight it carries, serving as a constant reminder of our relationship with the environment and with existence itself. In the founders' view, incorporating humor into each piece brings lightness to the home, while art awakens emotions and adds a special touch to the space. Pingo and Silvia believe that objects with an artistic purpose can be transformative, breaking the routine and bringing beauty into daily life. Rather than limiting these moments to special occasions, they encourage people to appreciate beauty in the small things, like setting a table with a special touch for breakfast or lighting a candle to relax at the end of the day. Exclusive interview with the brand's founders: 1. How was the process of creating the brand during such an intense time as the pandemic? What inspired you to develop objects that bring humor and art into homes? Pingo: Spending so much time at home led me to develop new hobbies, with art being one of them. I started studying fine arts, and gradually, my interest in this world grew. My aesthetic sensitivity deepened profoundly. The pandemic was a period of self-discovery and expression for me, both internally and externally; the environment gained new meaning, and my home became a temple, a sacred place. It was a period of fear and uncertainty for everyone, right? My antidote to those unpleasant feelings was finding beauty and joy in the small details of daily life at home; it fueled my hope. Gradually, I began creating my own images of hope. Pingo Studios goes beyond bringing beauty to homes; it also promotes interaction. After all, aesthetics aren’t just about looks—they carry depth. And few things are as profound as human connections filled with laughter and fun that games and humor provide. Silvia: It took us over a year to arrive at Pingo's "formula" to launch... But it was very natural; things fell into place. The “why” was very clear: you put energy into your home, and it gives back! During the pandemic, keeping the home cozy was essential. 2. You define the studio as a “creativity laboratory.” How does day-to-day life work in this space, and how do ideas turn into interactive and versatile pieces for the public? Pingo: At Pingo Studios, the environment encourages a constant exchange of ideas, experimentation, and collaboration between the team and partner brands. Ideas flow in a very organic way. Silvia: Even our physical office space is an oasis within São Paulo, and it greatly helps with this fluidity of ideas. --- 3. The brand’s manifesto talks about transforming the ordinary into something unique and unexpected. What role do humor and art play in the design of everyday objects? Pingo: By incorporating humor, each piece gains a sense of lightness and invites relaxation, while art adds an aesthetic dimension that evokes emotions and draws attention to a more sensitive perspective. Once we feel these sensations, the goal is for them to overflow from within you to the world. Drop by drop, a glass overflows. Silvia: Inviting friends over and pulling out that beautiful dinnerware set (that’s been locked away for five years) is wonderful and important. But what about setting a breakfast table for yourself every day? Lighting a candle? Our idea is that your everyday moments deserve the same beauty and attention! 4. The mushroom collection stands out as one of the brand’s main inspirations. How did this idea come about, and what do these elements represent for you in terms of connection with nature and ancestry? Pingo: Mushrooms are often associated with spiritual growth, enlightenment, and rebirth. Their life cycle, their ability to decompose and recycle, symbolizes the cyclical nature of life, death, and transformation. They serve as a powerful reminder of renewal and the potential for personal evolution. Additionally, Pingo Studios is part of a community of people and brands breaking taboos through awareness. --- 5. How do you view the relationship between art and daily life? In what ways do you believe that objects with an artistic purpose can transform people’s routines? Pingo: Pingo Studios creates objects that not only beautify spaces but also stimulate creativity and promote moments of emotional connection. By integrating art into daily life, people can find small doses of joy constantly. Our trademark, the Pingos (the porcelain dishes), embodies the concept of "your Pingos, your rules." Our clients use the Pingos in various ways: mounted on the wall, as coasters, jewelry holders, decorative pieces, and even as ashtrays in some cases. These pieces are versatile and adapt to each person’s purpose, allowing them to express their creativity and personality. Silvia: Life is so fast-paced! Sometimes we go weeks on a work/eat/sleep cycle, living on autopilot. The idea is that something simple, like a "simple saucer" at your breakfast, can make you pause and see beauty. It’s about having little points of escape throughout the house that bring you into the "now." Reading a phrase before you leave home that sparks reflection or smelling a scent that feels like a hug when you return from a long day... 6. What are the plans and next steps for the brand’s future? Are there new collections or themes you’re excited to explore? Pingo: The future plans for Pingo Studios are to keep innovating, staying committed to both aesthetics and functionality, while inviting people to experience art in unexpected ways in their daily lives. We aim to encourage conversations that are as creative as our products in human interactions. Silvia: We’re really excited about our upcoming 3-year anniversary collection, “if it’s not to overflow, I won’t even drop it” , coming in the first half of next year. It’s a collection with fewer colors, but it’s no less fun. It’s unlike anything we’ve done so far!

'HALLOWEEN' COVER EDITION - NOVEMBER 24 ISSUE Photos: Marcello Rossi - @marcello_rossi26 / Makeup: Carlotta - @itslottie.mua / Designer: Antonio Oliver - @antonio_oliverfashiondesigner Model Táty VIP impressed at Philipp Plein's Halloween event by embodying the iconic character Elvira from Elvira, Mistress of the Dark. Known for her striking style and extravagant look, the character came to life through Táty in a breathtaking ensemble, blending elements of mystery and boldness that define the famous Mistress of the Dark. With an impeccable production, Táty paid close attention to detail, incorporating the tight, low-cut black dress—one of Elvira's most iconic features—as well as the dramatic makeup and voluminous hairstyle reminiscent of the 80s character. At Philipp Plein's event, she drew admiring glances from guests who were impressed by the authenticity and style with which she captured the Halloween spirit and Elvira's gothic allure. The choice of the Elvira costume reflects Táty VIP's personality and her talent for creating unique and memorable moments. Always in tune with trends and with a keen eye for fashion and pop culture, Táty exceeds expectations, turning each appearance into an event. This Halloween has certainly joined the list of iconic moments for the model, further solidifying her image as a style and originality icon.

Photos Disclosure Press The exponential growth of e-commerce in Brazil, especially driven by the pandemic, has brought new challenges for companies regarding their tax obligations. The sector, which saw a 47% increase in April 2024, according to the Brazilian Association of Electronic Commerce (ABComm), continues to expand and demands special attention to compliance with tax regulations. For many entrepreneurs, staying in line with the country's complex tax rules has become essential for the success of online businesses. “E-commerce has expanded significantly, especially after the pandemic period, which has made tax issues related to the sector even more complex,” emphasizes Dr. Tiago Juvêncio, a specialist in Tax Law. He notes that recent government initiatives to intensify e-commerce oversight have increased the relevance of this issue, especially impacting companies in the technology, retail, and logistics sectors. In Brazil, the tax system is known for its complexity and high tax burden, making it one of the most costly in the world, as noted by the Central Bank. The main tax affecting e-commerce activities is the ICMS (Tax on the Circulation of Goods and Services), which covers the movement of goods and inter-municipal transport. With the growth of online sales crossing state borders, the ICMS Rate Differential was implemented in 2016. This differential establishes a split between the rate of the origin state and the destination state, increasing the complexity of calculating the amount owed. In addition to ICMS, other taxes such as PIS and COFINS also apply, as well as ICMS under the Tax Substitution regime (ICMS-ST), which may apply to transactions between legal entities. “Efficient tax management and proper tracking of tax obligations are essential for the success of any company,” emphasizes Dr. Tiago Juvêncio. “In e-commerce, this need is intensified, as well-structured tax planning is indispensable for achieving satisfactory economic results in this business model.” To remain competitive and avoid tax issues, e-commerce companies need to invest in tax planning and compliance. Recommended measures include investments in marketing, the use of advanced digital tools, and hiring legal consultancy to monitor tax matters. Implementing efficient administrative management is also essential for the continuity and growth of operations. In summary, the e-commerce sector in Brazil offers vast opportunities, but it also requires entrepreneurs to stay attentive to tax obligations. With proper tax planning and expert guidance, companies can navigate tax challenges and ensure their success in an increasingly dynamic and regulated market.

Photos: Victoria Versiani - @vicversiani / Courtesy Fati Studios In the independent fashion scene, Fati Studios emerges as a brand that combines innovation with respect for tradition. Founded in December 2023, the brand quickly gained recognition by offering the public not just clothing but a philosophy of life inspired by Nietzsche’s concept of “Amor Fati” — the acceptance of fate and life’s adversities. This is the foundation from which every Fati piece arises, aiming to transform fashion into personal expression by blending urban style with a vintage aesthetic. In its first year, the brand has already launched two memorable collections that embody its purpose. The first collection, Love Language , invites the audience on a journey of self-discovery and self-love. Featuring pieces carefully designed to enhance the silhouette, it offers exclusive cuts and prints that convey positive, authentic messages. The design reflects the beauty of simplicity and the appreciation of imperfections, with details ranging from Japanese phrases to subtle symbols of love. High-quality materials and comfortable cuts complete each look, making every piece unique and filled with meaning. In Stallion Sunset Gardens , Fati delves into the western universe, reinterpreting cowboy style through a modern, urban lens. Inspired by the freedom of country life and old west culture, the collection explores raw denim, leather details, and bold cuts to revisit the concept of the "urban cowboy." This blend of western and streetwear offers an authentic experience, capturing the free spirit that defines the brand's audience—those who see fashion as an extension of identity and a way to tell stories. Fati Studios stands out not only for its exclusive designs but also for its attention to detail. The entire creative process is done in-house, from print development to material selection, ensuring high quality and durability in each piece. The brand caters to a discerning audience seeking more than just clothing; they desire a visual expression of authenticity and freedom. Despite its initial success, Fati isn’t stopping here. The future holds new collections and challenges, including the launch of a summer line inspired by the Tropical Oasis , which promises to capture the essence and beauty of the Brazilian summer. Additionally, the founder is already considering expanding Fati Studios into new markets and styles, always with a focus on innovation and fidelity to the brand's spirit. Check out our interview with Pedro Brandão, founder of the brand: 1. How did the idea to found Fati Studios come about, and how does the concept of “Amor Fati” influence the brand’s collections and identity? I’ve always enjoyed dressing well and felt it greatly improved my self-esteem. In 2018, towards the end of my Advertising and Marketing degree, and influenced by a professor in Business Management, I had the idea of one day founding my own clothing brand. From that period until I actually began the process, I delved deeper into the fashion world, and one day, I came across the concept of Amor Fati . I connected deeply with it and felt it captured the primary message I’d always wanted to convey through fashion: a way to feel good and learn self-love through style. Additionally, Fati seeks to convey messages of love in its pieces and prints and to create cuts that flatter people's bodies and make them feel good. 2. What have been the biggest challenges and lessons since the brand’s creation in December 2023 through the launch of the first two collections? The biggest challenges so far have been in managing the business and resources. As an independent brand, I’ve had to learn a lot and solve problems across various areas, such as marketing, traffic, communication, website construction and management, social media, accounting, and organization. Additionally, I think the experience has significantly helped my creative process, improving me as a designer and encouraging me to refine the pieces even more by considering both the brand’s identity and consumer needs. 3. The first collection, “Love Language,” focuses on self-love and the beauty of imperfections. How is this message reflected in the designs and choice of materials? In this collection, we aimed to share messages of love with people, using phrases on prints, embroidery, and symbols in the designs, like the heart featured on some pieces and the phrase in Japanese, 愛の言葉 (meaning “words of love”), among others. Additionally, we focused on comfortable cuts and materials with a flattering fit to help people feel good wearing the clothes. 4. “Stallion Sunset Gardens” blends western style with urban streetwear. What inspired this combination, and how do you see the public’s reception of this concept? While looking for references for Fati’s second collection, I had the idea to create a collection inspired by western themes—a style that was trending in fashion and other media, which had always intrigued me. I researched the culture and attire of the Old West, reinterpreting it for a streetwear context. I imagined how the modern cowboy might dress, which inspired our jeans design, hoodies, color combinations, details, and references throughout the collection. I believe the public received it well because it’s based on pieces they’re already familiar with, but infused with the brand’s identity and the western theme. 5. Fati Studios stands out for its exclusive design and quality. How does the process of creating the pieces and selecting materials ensure this authenticity? The entire creation process is done internally, where we constantly strive to innovate and develop all the patterns, prints, and details ourselves. Additionally, all fabrics and trimmings are carefully selected, using only high-quality, durable materials, and each piece is prototyped and tested before production. I believe this allows us to better convey the brand's identity in each piece and offer a seal of quality for a discerning clientele in the Brazilian streetwear market, which is growing rapidly and continuously innovating. 6. How do you see the brand’s future? Are there plans to expand into new markets or launch collections that explore other themes or styles? I see Fati as a brand that, despite already gaining a significant following, is still in its early stages with plenty of room to grow and expand. We have a new summer collection in production, themed around Tropical Oasis , exploring the warmth, beauty, and true paradise that is Brazil. In the future, we plan to work on even more unique items like bags, new cuts, and pieces not yet explored, always aiming to innovate and deliver quality products. Our goal is to expand the brand continually, establishing ourselves in the national market and, hopefully, even abroad one day.