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Photo Courtesy Cartier - BTS GROUP - credits The Bardos © Cartier In 1924, Trinity was born. 100 years later, Cartier is celebrating the anniversary of this icon in a new campaign film. More than a piece of jewellery, it is a symbol of unity and diversity. Linked by Trinity’s interlocking rings, Cartier ambassadors Paul Mescal, JISOO, Yara Shahidi, Jackson Wang and Labrinth, embody all forms of love and the infinite possibilities of connection: family, friends, infinite, indefinite. Like the three rings of Trinity, they move independently, but harmoniously, to advance with grace through an infinite landscape, accompanied by a soundtrack from Labrinth. As part of this orchestration, the composer brought together their voices as one, inviting us to reflect on the diversity of connections that we establish. “The bonds we make, no matter what shape they take, friendship, passion, family, when a bond is there, it brings us closer, sometimes for a life time, sometimes just a brief moment of time, but that’s not important… if a bond forms, just once, it has the power to bind us for life.” PAUL MESCAL Paul Mescal - Credits Nathaniel Goldbgerg & Cartier Irish actor Paul Mescal is known for the nuance and sensitivity of his work, on stage as well as in front of the camera. Following his breakout role in Normal People, he has since been nominated for Best Actor at the Oscars as well as many other accolades. “Trinity to me embodies friendship, love and kindness. It's an absolute honour to be a part of this campaign" – Paul Mescal JISOO Jisoo - Credits Nathaniel Goldbgerg & Cartier Since her debut, JISOO has emerged as a prominent global artist, achieving countless milestones. With more than 77,6 million followers on Instagram, this global pop star makes history and brings together an entire generation across the world: from the singer of one of the most successful bands BLACKPINK to a talented and iconic actress. “For me, Trinity is a part of our lives, it links to the idea of diversity and allows me to embrace all my facets – and to encourage new generations to do so.” - JISOO YARA SHAHIDI YARA SHAHIDI Credits The Bardos ©️ Cartier Award-winning American actress, producer, and breakout star of ABC’s Emmy and Golden Globe-nominated series black-ish. She has quickly established herself as an impressive multi-hyphenate and one-to-watch in Hollywood. The Harvard graduate is also known for her social engagement and activism, particularly her fight for on-screen diversity. In 2023, she played the role of Tinkerbell in the film Peter Pan and Wendy, and starred in Sitting in Bars with Cake, which she also executive produced. “Trinity is an emblem of connectivity and love which is so fitting, as my own life is a result of the deep love I’ve felt from my community of support.” – Yara Shahidi JACKSON WANG Jackson Wang - Credits Nathaniel Goldbgerg & Cartier Musician, performer, fashion designer, and creative director, has amassed over 97 million followers across social media platforms. He’s the founder of TEAM WANG and the first Chinese artist to perform at Coachella two years in a row. “I hope everyone can find their own standard of happiness and satisfaction. I try to establish emotionallinks that resemble Trinity’s values.” – Jackson Wang LABRINTH Labrinth - Credits Nathaniel Goldbgerg & Cartier Labrinth is an English singer, songwriter and record producer. Having released 3 widely successful studio albums (Electronic Earth, Imagination & the Misfit Kid, Ends & Begins), Labrinth took on the role as composer of HBO’s hit series Euphoria, for both Season 1 and Season 2. He has won awards from the Emmys, Ivor Novellos, and Brits as well as having received multiple Grammy nominations. As a producer, Labrinth has collaborated with many internationally renowned artists, and is part of the super-group LSD, alongside Sia and Diplo. “To feel, to love and to craft as a collective is a truly amazing experience. The collaboration in itself, joining diverse worlds and creating exchanges is a true symbolism of the universality of Trinity.” -Labrinth

BUSINESS COVER EDITION - MARCH ISSUE Photos: Leandro Muller Design Director Hooks: Matheus Lopes Our Business Woman highlight goes to Viviane Bordin , a renowned international model, influencer, and successful entrepreneur. With an impressive career spanning over two decades, Viviane not only shines as a model but also stands out as a visionary entrepreneur. From the beginning of her journey at the age of 18, Viviane has clinched prestigious titles such as Miss Paraná and has been featured in renowned magazines like VIP, PLAYBOY, and MAXIM . However, her trajectory goes beyond the catwalks and magazine covers. Married and a mother of twins, Viviane masterfully balances her personal and professional life, prioritizing quality time with her family. Her dedication to her family is an essential part of who she is, reflecting in her careful and compassionate approach to business. As an entrepreneur, Viviane is the mind behind successful ventures like the digital magazine Diamond , the platform Only Diamonds , and the online stores Viviane Bordin Store , operating both in Brazil and the USA. Her ventures reflect her values of innovation, quality, and commitment to excellence. In an exclusive interview, Viviane shares her journey from model to entrepreneur, emphasizing the importance of determination, commitment, and respect in pursuing success. Her business vision goes beyond the conventional, encompassing new markets and challenging paradigms. Furthermore, Viviane has expanded her reach into the health and wellness market, launching Playbody , a slimming capsule, and her workout e-book. Her commitment to a healthy lifestyle and her passion for offering quality products are evident in every initiative she undertakes. Check out the full interview with Viviane Bordin: 1-Viviane, you've built an impressive career as both a model and an entrepreneur. How was the transition from model to businesswoman, and what motivated you to create your own ventures? "The modeling career tends to be short, so the transition is necessary. From the beginning, I was very concerned about entrepreneurship and securing my future. When you have focus and goals, it becomes easier because you know where you want to go, and that's how it happened. The motivation comes from experience and knowledge about the 'said' job market." 2- You're the founder of the digital magazine Diamond, the platform Only Diamonds, and the online stores Viviane Bordin Store. How do these ventures reflect your values and vision for the market? "The digital market has grown and transformed very quickly. We had to keep up with this evolution to achieve plausible results, and that's how it happened. Since I was already working in the sensual market and noticed that Brazil lacked magazines in this segment, especially after Playboy announced its closure in Brazil and in some other countries like Europe, for example. The same goes for Onlydiamonds, as many Brazilians don't have access to an international credit card and couldn't subscribe to OnlyFans, the world's number one paid content platform. As for the online stores, it's needless to say that the ease of online shopping makes people less hesitant to buy. The world has become digital, and we had to keep up in the same proportion. Addressing the market's needs, agility, and customer attention regardless of the segment." 3- In 2022, you sold the Diamond Group, which includes Diamond Brazil magazine. What were the main challenges and lessons learned from this transition? "In fact, when I sold the platforms, I had already overcome the challenges. I had expanded the magazine to Europe and the USA. I moved with my family to the USA to closely follow this expansion. I really had giant plans for Diamond Brazil, but in a tempting proposal and, speaking in terms of numbers $$, I didn't hesitate to sell and turn the page on the sensual market in my life. I have vast experience, but it's over. All my gratitude to this experience, which made me grow even more. Today, I have, I can say, KNOW-HOW to work with e-commerce, whatever it may be." 4- In addition to the mentioned ventures, you also launched Playbody, a slimming capsule, and your workout e-book. How was the process of developing these products, and what is your goal in expanding your presence into the health and wellness market? "Exactly, I'm passionate about a healthy lifestyle. It's a part of me and my daily routine, so the desire to work in this field came strong. I tested several products in the USA and was amazed by the results. Thus, I brought exclusive formulas with incredible and positive results to Brazil. The workout e-book, which includes suggestions for healthy eating, came to complete the package: exercise and nutrition combined with supplementation, in this case, slimming capsules for weight loss, well-being, and longevity." 5- With the success of Diamond Brazil in Brazil and the expansion to the United States in 2022, how do you see the future of the adult content industry and what are your plans to continue innovating in this market? "The adult content industry, the famous 'black niche', has no end! Just some transitions and significant changes in the way to sell this product. It's a big challenge due to the networks that increasingly complicate the media around the sale of this material. To get involved in such a project, you really need a lot of experience and patience. So much so that I have no more plans for this market! It's a closed chapter in my life! My focus is on health and wellness products." 6- Your career is marked by a differentiated and respectful approach to female sensuality. How do you balance this representation with your business vision? "I faced several challenges, but I always saw them as positive elements for my career and the growth of my group. I positioned myself where I was practically the only woman in a market dominated by men. The key to achieving my goals was determination, commitment, organization, and respect for the profession. Undoubtedly, with these principles, I managed to be respected and recognized professionally, built a solid career, and carved out my space." Follow Viviane Bordin on Instagram and keep up with her life of successful ventures:

'BRASIL' COVER EDITION - MARCH ISSUE Atelier: @bohoatelie.br Photographer: @claudiologattho Hairstylist: @femottaoficial Clinic: @venzini.clinic In this edition of Hooks Magazine International, we delve into the vibrant world of fashion and creativity with the captivating Lauriene Cordeiro , also known as Lauren Pires . With her distinct style and multifaceted talents, Lauriene graces our cover as a true embodiment of Brazilian elegance and innovation. Hailing from the heart of Brazil, Lauriene Cordeiro has carved her path in the fashion industry with unwavering determination and a keen eye for style. Her Instagram profile stands out for its editorial organization and elegance, showcasing her impeccable fashion sense. After spending two transformative years in Paris, Lauriene speaks fondly of her immersive experience in the fashion capital. "Paris is the city of fashion," she shares, "It's amazing how they play and immerse themselves in designs. Fashion is my weakness, and the streets of Paris are a runway!" As the official model of Boho Atelier, Lauriene's journey in the world of haute couture has been nothing short of remarkable. Boho specializes in creating exclusive handmade dresses, each one a unique masterpiece. With a wardrobe filled with Boho creations, Lauriene's dedication to her craft is evident in every photoshoot, where she adds her unique style to create unforgettable moments. In addition to her role as a model, Lauriene is also a fashion student with aspirations of becoming a renowned designer. Her journey in the fashion world has been inspired by her sense of style and the encouragement she received from those around her. "I want to stand out and inspire," she shares, reflecting on her goals in the industry. Despite facing setbacks, including being close to participating in reality TV shows, Lauriene's resilience and determination remain unwavering. With an independent spirit cultivated since a young age, Lauriene's journey is a testament to her strength and perseverance in the face of adversity. While Lauriene continues to carve her path in the fashion world, Hooks Magazine International celebrates her as a beacon of creativity, elegance, and empowerment. Join us as we uncover the essence of Lauriene Cordeiro, a true rising icon, in the following exclusive interview. 1: How was the experience of living in Paris for two years? What were the most remarkable aspects of this experience? It was a unique experience! There's nothing quite like learning another language, another culture, another country, haha. The education that Europeans have is on another level. Today, I can say that French is my second language. I confess it wasn't easy to learn, but I adopted the method of the singer Anitta, haha: "date someone who speaks the language you want to learn." I didn't date a Frenchman just to learn a new language, but I must admit it helped me learn faster. Paris is the city of fashion; that's what stood out to me the most. It's incredible how they play and immerse themselves in designs. Fashion is my weakness; I'm biased, and the streets of Paris are like a runway! 2: You mentioned that you have 32 tattoos. Is there one in particular that holds special meaning for you? Could you share a bit about it? I have the Eiffel Tower tattooed, marking the first place I visited outside of Brazil: Paris. I also have one in honor of my mother, who passed away six years ago. Others were made just to cover scars, and some are part of something memorable from the places I've visited, like Ibiza or Rio de Janeiro, for example. I could talk for hours about the meanings of my tattoos because each one has a different significance, haha. 3: What is your work routine like as the main model at a Boho atelier ? What do you enjoy most about this fashion environment? Boho is a high-end couture atelier. They produce exclusive dresses, many of which are handmade. I have an entire closet filled with Boho pieces, many of them unique items I haven't had the opportunity to wear yet. I photograph for the atelier every week, capturing wonderful collections tailored to perfection. Some dresses are for brides, others are classic or contemporary! I'm bold, and I love pouring myself into every shoot, making it different and remarkable in some way. The atelier created a look with my name on it, which left me pleasantly surprised and, in a way, affirmed how good I am at my job! 4: In addition to your work as a model, you're also studying fashion. What are your inspirations and goals in this field? People always used to ask me if I had a stylist, who put together my looks, where I bought my clothes, who made them... I've always had a different style and I always stand out wherever I go. I'm never vulgar. Although few people can distinguish between sexy and vulgar, many suggested that I take a fashion course, invest in this area, and that sparked my curiosity and desire to learn more and more, especially when I discovered fashion in Paris. I intend to focus on a fashion career and give it my all. I want to stand out and be an inspiration. 5: You mentioned that you were called to participate in a reality show several times. Could you share a bit about that experience and why it didn't work out in the end? Actually, it was several different reality shows. In two of them, I even made it to the fifth phase of selection, but I don't know why I wasn't chosen. I'm wonderful haha, outgoing, and really sincere, kkk. I'm sure I would have stood out the most on the show. The experience of almost getting in was great, I spent some time confined, participated in parties, and some recordings... 6: How is your relationship with independence, considering that you have been living alone since you were 13? What are the challenges and rewards of being so independent from an early age? Being independent is already natural for me. I learned very early on what it means, and I had to mature earlier, which made me more determined. I learned everything through the experience of each action and choice, and I believe I have achieved many things since then! Many people say I seem older (not because of my appearance), but because of my maturity and behavior, even in conversation! There were difficult challenges, and I confess there were moments when I wanted to give up everything, especially when I lost my mother. But over time, I found myself again and continued to conquer this world and take advantage of the opportunities that life offers me.

Milan, March 22nd 2024 Photos Disclosure VALENTINO Maison Valentino and Creative Director Pierpaolo Piccioli are announcing their joint decision to end their collaboration. Since assuming the role of sole Creative Director in 2016, Pierpaolo Piccioli has significantly shaped the Maison’s trajectory with his vision, dedication, and innovative spirit, influencing a pivotal chapter in the company’s history. “I am grateful to Pierpaolo for his role as Creative Director and for his vision, commitment and creativity that have brought the Maison Valentino to what it stands for today.” Jacopo Venturini, CEO Valentino ------ “We extend our deepest gratitude to Pierpaolo for writing an important chapter in the history of the Maison Valentino. His contribution over the past 25 years will leave an indelible mark.” Rachid Mohamed Rachid, Chairman Valentino ----- Pierpaolo piccioli (Photo: Disclosure) “Not all stories have a beginning or an end, some live a kind of eternal present that shines so bright that it won’t produce any shadows. I’ve been in this company for 25 years, and for 25 years I’ve existed and I’ve lived with the people who have woven the weaves of this beautiful story that is mine and ours. Everything existed and exists thanks to the people I met, with whom I worked, with whom I shared dreams and created beauty, with whom I built something that belongs to all, and that remains immutable and tangible. This heritage of love, dreams, beauty and humanity, I carry it with me, today and forever. This is the beauty that we have created: life, hope, opportunity and gratitude, and my people, my heart, and the love that gives you all the possibilities of the world, especially those that you could not imagine alone. Thanks to Mr. Valentino and Giancarlo Giammetti who have blessed me with their trust, thanks to every single person who made this possible in one way or another, it was a privilege and an honor to share my journey, and my dreams, with you.” Pierpaolo Piccioli

In a campaign starring Gisele Bündchen, the brand incorporates fashion trends into jewelry with a mix of silver, gold, and diamonds. Photos Courtesy VIVARA Vivara, a Brazilian jewelry brand with over 60 years in the market, presents its new campaign starring Gisele Bündchen. The first phase of the campaign, a special warm-up for Mother's Day, features three exclusive launches: the Arpege, Sonata, and Opera lines, which highlight the brand's focus on fashion trends and lifestyle pillars, increasingly present in its creations. The new releases offer various combinations and bring options for all tastes. In the Arpege line, minimalist and timeless design takes center stage, while in the Opera line, the jewelry pieces from the collection feature silver and gold with diamonds in a mix of rings, earrings, pendants, necklaces, and bracelets in a refined and elegant mood. In the Sonata line, classic yellow gold takes on modular shapes that bring movement and the necessary versatility for both daytime and nighttime compositions. In the promotional videos and photos of the campaign, Gisele appears in black and salmon looks, bringing lightness to her movements and highlighting the jewelry. The action, marked by the model's self-expression, merges with the brand's universe, reinforcing the iconic color, salmon, and bringing with it the concept of sophistication and fashion information, a striking characteristic of Vivara and the übermodel herself.

Photos: Luis Perez/Louis Vuitton In this cycle of renewal and creativity, Louis Vuitton unveils its latest expression of luxury and innovation with the highly anticipated Spring 2024 men's collection. A milestone in fashion history, this collection not only redefines the boundaries of contemporary men's style but also celebrates a revolutionary collaboration between two cultural icons: Louis Vuitton and the visionaries Pharrell and Tyler, The Creator. In a world where fashion transcends the confines of clothing and becomes a form of art, this collaboration is a symphony of creativity and camaraderie. William, in his role as LV's creative director, and Tyler, in his first foray as a collaborator with the luxury house, join forces to create a unique visual narrative. The collection is a testament to the fusion of Louis Vuitton's timeless heritage and the cutting edge of contemporary culture. From three-dimensional graphic suits to lightweight embossed jackets and bespoke pieces, each element is a statement of individuality and style. LV's iconic Keepall bags are reinvented with multicolored floral prints, while accessories perfectly complement each ensemble, elevating it to new heights of elegance. The collection is now available!

Photo Courtesy of Courregès The haute couture universe is brimming with anticipation as Nicolas Di Felice steps in to lead the presentation of Jean Paul Gaultier's latest collection. Di Felice, the creative director of Courrèges, has been chosen to oversee the upcoming haute couture runway show for the renowned fashion house. In a recent interview with WWD, the designer expressed his gratitude for the opportunity, eagerly looking forward to delving into the brand's iconic archives. Following his retirement from the catwalk in January 2020, Jean Paul Gaultier conceived the innovative idea of inviting different designers to helm the haute couture collections for his eponymous brand. Previous collaborators have included Chitose Abe, Glenn Martens, Olivier Rousteing, Haider Ackerman, Julien Dossena, and Simone Rocha. Now, it's Nicolas Di Felice's turn to reinterpret the extensive legacy of the renowned French designer. Photo Disclosure Getty Images "Growing up in a small village where fashion magazines were scarce, Gaultier was always a household name," shared Nicolas with WWD. Born in Belgium, the designer's fascination with fashion began in childhood, after watching a musical program and becoming enchanted by the band's costumes. Later, he pursued his passion, graduating from La Cambre College in Brussels. Nicolas's journey in the fashion industry began in 2008 when he was hired by Nicolas Ghesquière at Balenciaga. He subsequently worked at Dior under Raf Simons before reuniting with Ghesquière at Louis Vuitton. It was at Louis Vuitton where Di Felice honed his skills, eventually rising to the position of senior womenswear designer. In 2020, Di Felice assumed the role of creative director, receiving an invitation from Courrèges to lead the brand. Tasked with revitalizing the iconic label known for its futuristic aesthetic in the 1960s, Nicolas Di Felice wasted no time in updating the brand's iconic codes. "Nicolas has reimagined Courrèges' style, bringing new influences to the table. From the beginning of his career, he has always been bold and creative," praised Gaultier. Nicolas Di Felice's unique collection for the brand of the iconic French designer will debut during the haute couture season, scheduled for June 24th to 27th in Paris. This collaboration promises to blend Gaultier's iconic legacy with Di Felice's innovative vision, setting the stage for an unforgettable haute couture experience. Stay tuned as Nicolas Di Felice continues to make his mark on the world of high fashion.

Photo Disclosure Beyoncé - Alternative cover of the COWBOY CARTER album Beyoncé never disappoints her fans, and her latest release, the special edition vinyl of "COWBOY CARTER," is no exception. What caught everyone's attention is the alternate cover featuring Queen B herself, but there's more than meets the eye. In the image, Beyoncé is seen wearing a "miss" sash that subtly references her family name, "BEYINCÉ." This clever nod to her heritage holds deeper significance, as revealed by her mother, Tina, in 2020. Tina shared the story behind the unique spelling of their surname, tracing it back to a mistake on both Beyoncé's and her brother's birth certificates. According to Tina, the original surname "BEYONCÉ" with an accent mark was altered to "BEYINCÉ" with a "0" due to a typing error. This seemingly innocent mistake carried undertones of racism, reflecting a time when authorities questioned and attempted to diminish names perceived as too "foreign" or "unconventional." Reflecting on the implications of these "errors," Tina remarked: "It must have been terrible for my mother not to have her children's names spelled correctly. They thought, 'How dare you have a French name? We'll ruin that for you.' And that's why we all have different names." The revelation adds a layer of meaning to Beyoncé's chosen alternate cover for the vinyl release, highlighting not only her personal journey but also the ongoing struggles against systemic biases and the importance of embracing one's heritage. As fans eagerly await the release of the special edition vinyl, Beyoncé continues to use her platform to celebrate identity and resilience, inspiring millions around the world.

Photo Disclosure Saint Laurent For those who follow Hooks Magazine, you know we're always on top of the latest fashion trends and showing what the celebrities are wearing! This time, international model Gisele Bündchen was spotted in Miami wearing our favorite brand. The model sported the Saint Laurent by Anthony Vaccarello PUFFER MEDIUM BAG IN SUEDE AND DENIM. Photo Disclosure Saint Laurent

Photos: Disclosure FILA FILA has unveiled its latest campaign celebrating the iconic Settanta Jacket, presented by the brand's global ambassador, Hailey Bieber. The campaign pays homage to a key piece that has bridged the worlds of tennis and fashion since its debut in 1976. Hailey Bieber, known for her simple style and global influence, leads the campaign, bringing a modern allure to the rich heritage of the Settanta. The campaign showcases the iconic jacket in various settings, blending its Italian design from FILA with contemporary elements. "The Settanta is more than just a piece of clothing; it's a symbol of FILA's enduring legacy in sports and lifestyle," said Todd Klein, global president of the FILA brand. "Hailey Bieber's representation of the jacket highlights its timeless appeal, making it an integral part of this moment for the brand." Adding her voice to the campaign, Hailey Bieber shared, "It's exciting to represent a brand with such a rich heritage. This collection reimagines the iconic Settanta Jacket, and I'm thrilled to help introduce it to a new generation." The campaign features a variety of styles that showcase the iconic design of the Settanta, including its distinctive stripes. Each item is designed to honor FILA's legacy while embracing the future of sports lifestyle.

The #24for24 project is an initiative by Instagram that highlights the profiles selected by Instagram to showcase to the rest of the world. Livia Nunes | Photo: Disclosure The Instagram team is traveling the world to photograph the 24 influencers who stand out the most on the platform. Vibrant names in fashion are there, such as memphy, yamepi_01, @ jennypark , and Veronika Slowikowska. It girl Livia Nunes is one of the 24 influencers participating in the #24for24 project, a list of profiles that Instagram will showcase worldwide to its followers. These will be 24 creators, young, unique, who make a difference and are shaping the cultural zeitgeist. Livia Nunes is known for her visionary eye not only in fashion and art but also in the compositions of her posts and campaigns, where, for the most part, she is both the subject and the creative director. Livia Nunes | Photo: Disclosure Livia has amassed 1.1 million followers on Instagram (@livia), in addition to 690k on TikTok. In 2024, the trend of the paparazzi aesthetic from the 2000s, combined with 3D augmented reality and creatively directed videos by her, is flooding social media timelines. Livia Nunes | Photo: Disclosure In 2023, Livia Nunes participated in the fashion weeks of Copenhagen, Milan, and Paris, as well as making her debut at Haute Couture Week in July. Livia Nunes | Photo: Disclosure Among her main influencer campaigns are those carried out with the Danish brand (di)vision, Dior, Arezzo, Calvin Klein, and her lectures at Iguatemi Talks and Getúlio Vargas University. She was also nominated for the Latin American Fashion Awards and the TikTok Awards as an influencer in the Fashion category, and was elected as a standout in the Forbes Under 30 in the category of Plastic Arts, Photography, and Fashion.

"I tried several times to send my resume to salons, but nobody wanted to hire me." Photo Credits: Lucas Mennezes Graphic Design: Matheus Hooks Life has its challenges, as we all agree. However, few possess the wisdom to turn difficult moments into real opportunities. Mari Maria is one of those women who make us reflect, as to achieve success, all it takes is to take the first step. In just a few minutes with the CEO of the Mari Maria Makeup brand, we realize that beauty and elegance are just some of the numerous qualities that Mari carries on her path to success. Indeed, her "freckles" were one of the incentives for her to seek ways to emphasize beauty in cosmetics and also to shield herself from the bullying she suffered during childhood. Mari recalls using her mother's makeup to try to hide what would become her differentiator in the future. Without pretension, she began to share her ideas on the Internet and currently boasts more than 50 million followers on her social media platforms. Married to entrepreneur Rudy Loures and mother to the little ones Noah and Davi, Mari Maria granted an exclusive interview to Hooks Magazine, revealing how she became a global force in the beauty market, an example of a woman, mother, and entrepreneur, making it to the top 10 of the highest-paid influencers in the world for 2022 according to the British platform Cosmetify. Read the full interview below: Talita Akemy (Hooks Magazine): We already know you through social media and know your story. But now we want to know what was your start, what made you start to become interested in makeup? Mari Maria: Since I was very young, I've always liked makeup, but there came a time when I wanted to work in this universe, but I didn't see how. I tried several times to send my resume to salons, but nobody wanted to hire me. I started doing makeup for my friends and then started doing makeup on myself to gain more experience, after all, if you like makeup, you have to gain experience on someone, right? And every day I would do my makeup and take pictures. Until one day my husband said, "why don't you record it and I'll edit it for you." And that was the first time I recorded. He edited it and in the beginning, it was very simple, but we were happy. We released the first videos, which were more difficult, and then we started to get the hang of it. Talita Akemy (Hooks Magazine): Did you ever imagine reaching where you are? What dream do you still want to achieve? Mari Maria: We never imagine. Since it's something very new, I think every achievement we have is very great. When I had 100 people watching me, I was very happy. The launch of Mari Maria Makeup was a milestone for me. So with every achievement we think, "I've come this far, I want to see more, can I do it?". And we keep fighting to break down the barriers which are the most difficult in our area, because we have to open people's minds, since the influencer, although being part of many people's lives for quite some time, sometimes isn't recognized and doesn't receive the necessary attention. Talita Akemy (Hooks Magazine): And speaking a bit about your brand, what is your creative process like? What do you think when launching a product? Mari Maria: I test a lot of products from brands that end up hiring me abroad and want my feedback. So, I end up knowing about the novelties abroad and see that it matches a lot, because today the world is globalized. People are looking to satisfy the same desires and challenges regarding makeup. So, we start to see new formulations and ideas, we join them with what's new in Brazil, we test them, and we discover many possibilities. The creative process starts when I'm testing other products from brands that want to innovate in the market, that's the focus of my creative process. We go to the factory and start opening the formulations we want, mixing the products. This always works out very well. Talita Akemy (Hooks Magazine): Do you have any advice for those starting out on social media? Mari Maria: My advice is to start, because if you put too many obstacles like: "I need the perfect camera and all the makeup," maybe you won't be able to. If you know how to do a nice eyeliner, film it with your cell phone. Everyone has their own differential and beauty, each one is unique and there's plenty of room. I'm a big advocate of this democratization. I love seeing people doing their makeup and I learn a lot, because it's an exchange, right? For example, if I do an eyeliner on myself that I saw someone else doing, will it look good? And if I pull it a little more? So, this way, there's always an exchange. I think social media is much more inclusive, so if I were to give advice, it's that everyone can start, there's room for everyone. Credits: Lucas Mennezes And of course, as the cover of Hooks Magazine, we couldn't miss the chance to invite Mari Maria for a super challenge. This time, she joined the game and showed that she is up to date with the various fashion and makeup trends. See everything by clicking here .