Photos Courtesy Puma x Fenty
PUMA and Rihanna introduce the new FENTY x PUMA Creeper Phatty Earth Tone, a successful model from the partnership between the sportswear brand and singer Riri. The model continues to stand out for its luxurious materials, featuring a nubuck leather upper and gold details.
The original Creeper was launched in September 2015, presenting a platform version of PUMA's iconic Suede. The silhouette was voted "Shoe of the Year" by Footwear News in 2016 and not only transformed sneaker culture but also highlighted the impact and relevance of PUMA over the last decade. The Creeper Phatty, its newest version, is larger, bolder, and more exaggerated, with an oversized design and stacked rubber sole.
The new FENTY x PUMA Creeper Phatty Earth Tone offers three distinct colors, available in adult and children's sizes: taupe gray (Totally Taupe), fog green (Green Fog), and warm white.
The FENTY x PUMA campaign, filmed by Philippa Price and featuring Rihanna as creative director, expands on the concept of 'creep'—trying to do something unnoticed. The campaign embarks on an exploration of the art of camouflage through carefully composed tone-on-tone images.
