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- Clara Funke: The Visionary Behind Scarpa Intimates
‘NORTH MACEDONIA’ COVER EDITION - DECEMBER 24 ISSUE Photographer: @redcentralproduction / Make e Hair: @blagojce_mua / Stylist: @caioconationi / Extensions: @z.hairextensions / Nails: @neolution.mk Hooks Magazine proudly features Clara Funke, the founder and CEO of Scarpa Intimates, as the highlight of our "North Macedonia" edition. A visionary entrepreneur and a prominent figure in the world of intimate fashion, Clara has built a brand that transcends sophisticated design: Scarpa Intimates redefines lingerie as an expression of self-confidence, authenticity, and female empowerment. Founded with the purpose of transforming an everyday garment into a symbol of inner strength, Scarpa Intimates has garnered admirers worldwide. Each piece reflects Clara's passion for quality and exclusivity, offering women not just beauty but an invitation to celebrate their individuality. Rooted in a personal desire to reimagine lingerie, Clara Funke embarked on her journey with a clear mission: to create something that blends elegance and comfort while highlighting the unique strength of every woman. From the first sketch to the official launch, the entrepreneur faced the challenges of a competitive market head-on, overcoming each obstacle with resilience and turning Scarpa Intimates into a brand celebrated for its authenticity and excellence. In less than a year, Scarpa Intimates has achieved remarkable milestones. Its debut at Paris Fashion Week was a defining moment, shining an international spotlight on the brand and cementing its commitment to innovation. Yet for Clara, the impact extends far beyond the runways: Scarpa Intimates represents a global movement, inspiring women to embrace their uniqueness and celebrate the diversity of bodies and cultures. The success of the brand reflects Clara's vision of intimate fashion: pieces that not only adorn but empower. Her dedication to creating collections that prioritize both comfort and aesthetics aligns with her mission to inspire women to feel incredible every single day. By combining impeccable design with a strong social purpose, Clara Funke transforms lingerie into art and self-confidence into a way of life. With plans for international expansion, Scarpa Intimates is preparing to bring its message of elegance and empowerment to new markets. Clara aims to introduce even more inclusive collections, catering to diverse body types and cultures. For her, the brand's future is intrinsically tied to building a global community where women can connect, inspire one another, and share their stories. Read our exclusive interview with Clara Funke: Hooks Magazine: What inspired you to create Scarpa Intimates? Clara Funke: Scarpa Intimates was born from my personal journey toward self-confidence. I’ve always believed that lingerie is much more than an intimate piece; it’s an extension of every woman’s personality. I wanted to create something that combines comfort, elegance, and that special touch that makes each of us feel powerful. My greatest inspiration has been real women who seek beauty in every moment of their lives. Hooks Magazine: What was the biggest challenge at the beginning of your brand? Clara Funke: The biggest challenge was overcoming the insecurities that arise when you’re starting something so personal and innovative. It’s daunting to step into a competitive market, but I believed in my purpose. I worked tirelessly to understand what my clients truly desired and, from there, built a brand that reflects what I stand for: quality, authenticity, and passion. Hooks Magazine: How do you see the role of Scarpa Intimates in women’s lives? Clara Funke: I want Scarpa Intimates to be a reminder that every woman deserves to feel amazing every single day—whether it’s for a special moment or simply for herself. My mission is to offer pieces that celebrate individuality and strengthen each client’s confidence. When you wear something that makes you feel beautiful, you empower yourself from the inside out. Hooks Magazine: How do you balance business with your personal life? Clara Funke: I believe balance is about setting priorities. I love my work, but I also know the importance of taking time to recharge. I make it a point to dedicate time to my family and myself. It keeps me creative and motivated. Honestly, when you love what you do, work becomes an extension of your passion for life. Hooks Magazine: What does the future hold for Scarpa Intimates? Clara Funke: I have plans to expand internationally and bring more diversity to our collections, including sizes and designs that cater to different body types and cultures. I also want to continue building a community where women can share their stories and inspire one another. The sky is the limit when you have a clear purpose and the drive to make it happen. Hooks Magazine: What advice would you give to women who dream of becoming entrepreneurs? Clara Funke: Believe in yourself and your vision, even when it feels impossible. Entrepreneurship demands courage, resilience, and patience, but it’s also incredibly rewarding. Don’t be afraid to make mistakes—those mistakes will be your greatest teachers. Surround yourself with people who believe in you, and always remain open to learning. Above all, never underestimate the power of a determined woman.
- Knowledge Without Borders: How the Globalized World Drives Your Growth
On September 14, 2024, at the São Paulo Book Biennial, lawyer Cibele dos Santos Tadim Neves Spindola launched the co-authored book The Power of a Story . The work presents an inspiring account of her journey, emphasizing the importance of never giving up on dreams. In addition to this project, she is the author of The Intermittent Employment Contract , published by Literare Books, and co-author of ASD: Stories, Cases, and Accounts of Autism Spectrum Disorder . Photos Disclosure Press Writing books is just one of the many activities undertaken by this 38-year-old entrepreneur, recognized for her strategic vision and dynamism. Shortly after the launch of her most recent book, Dr. Cibele returned to the United States, where she is improving her English, pursuing a Doctorate in Business Administration at Florida Christian University, and expanding her knowledge of International Law. Additionally, she seeks to experience American daily life firsthand and understand the legal processes related to immigrant legalization. Studying abroad goes far beyond learning a language; it is an immersion into distinct cultures that allows one to understand new perspectives and broaden personal and professional horizons. This experience fosters the development of essential skills such as adaptability, resilience, and empathy — attributes increasingly valued in the global job market. Learning different ways of thinking and working inspires innovative solutions to challenges, strengthens international networks, and opens doors to opportunities that might otherwise be out of reach. In an increasingly connected world, this experience is a transformative investment that benefits not only one’s career but also their worldview. “The international field is growing rapidly in Brazil, and many foreigners seek our services to resolve legalization processes, marriages, and other immigration-related issues,” explains Dr. Cibele. Visionary and determined, she founded the Tadim Neves Advocacy office 13 years ago in a small room in the eastern zone of São Paulo. The business grew rapidly and now has three branches, having served over 12,000 clients in Brazil and abroad.
- The Paths of Depression: Dr. Danilo de Melo Highlights Key Signs and Explains Risk Factors and Treatment
Often misunderstood, depression is a mental illness that has become increasingly common in people's daily lives. The latest mapping conducted by the World Health Organization in 2023 reveals that Brazil has the highest prevalence of this disorder in Latin America (5.8% of the population), ranking second only to the United States (5.9%). Photos Disclosure Press For a more in-depth and clarifying interpretation, Dr. Danilo de Melo highlights the most significant signs of the condition, shedding light on the main risk factors and the most appropriate treatments. "First, it is essential to differentiate depression from other common human emotions. Sadness, for example, is a natural part of life and arises in response to challenging or difficult situations. It is temporary. Depression, on the other hand, transforms this sadness into something intense and persistent, interfering with even the most basic daily activities," explains the psychiatrist and psychotherapist. Among the primary signs are excessive fatigue, sudden loss of motivation, distress, unusual irritability, changes in sleep patterns, appetite fluctuations, and even anxiety. Therefore, it’s essential to pay close attention to these manifestations. "These signs can appear either individually or collectively, so vigilance is crucial. As for risk factors, in addition to genetic predisposition, stress, chronic health conditions, chemical imbalances in the brain, and socioeconomic factors such as poverty and violence—all of these can contribute to the onset of depression," adds Dr. Danilo. A detailed clinical evaluation becomes the most accurate method for diagnosing the condition. When it comes to treatment, a combination of medication and therapy is quite common. “Medications, contrary to popular belief, do not cause dependency or euphoria in patients. Emotional reorganization is effectively complemented by psychotherapy,” concludes Dr. Danilo. It is important to note that depression often requires ongoing treatment. Physical exercise has become a significant ally both during and after the patient’s clinical state. The condition impacts not only work performance but, more importantly, the most common daily activities, such as the individual’s social interactions.
- OLIVIA RODRIGO IS THE NEW FACE OF LANCÔME: BEAUTY, ATTITUDE, AND AUTHENTICITY
Photos Courtesy Lancôme Olivia Rodrigo, the voice of a generation, is making waves once again—this time in the world of fashion and beauty. Following the massive success of GUTS , her second album that topped charts and surpassed billions of streams, the singer has partnered with Lancôme as their newest ambassador. This collaboration is not just about beauty; it’s a celebration of Olivia’s authenticity and her ability to connect with audiences worldwide. A PARTNERSHIP OF POWER “It’s an honor to be part of this family,” Olivia shared, expressing her excitement about joining the Lancôme legacy. Known for empowering women and celebrating individuality, the brand found in Olivia the perfect muse—someone who embodies charisma, confidence, and a distinctive sense of style. “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” said Rodrigo. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.” The campaign shines a spotlight on the L’Absolu Rouge Drama Matte , a lipstick that perfectly aligns with Olivia’s bold yet approachable vibe. “We wanted to create something that captures Olivia’s essence: modern, youthful, and unapologetically authentic,” shared Lancôme’s creative team. The result? A stunning visual story with bold, vibrant lips taking center stage, paired with Olivia’s signature fresh, natural energy. THE POWER OF L’ABSOLU ROUGE DRAMA MATTE The Drama Matte is more than just a lipstick—it’s a statement. With an impeccable matte finish and a formula designed for all-day hydration and comfort, it’s the ideal choice for anyone looking to express themselves with style. “It’s the perfect balance between intense pigmentation and a soft, comfortable wear,” says Lancôme. Known for her authenticity in music and fashion, Olivia is the ideal face for this sophisticated yet accessible product. The campaign features a minimalist look, focusing on her lips to highlight the lipstick’s bold color. It’s a reflection of her personality: simple, striking, and effortlessly impactful. A GEN Z ICON Beyond her music, Olivia Rodrigo is a powerful force for change. Her GUTS World Tour sold out arenas worldwide, and she launched the Fund 4 Good , a global initiative advocating for reproductive rights and fighting gender-based violence. Now, as the face of Lancôme, Olivia cements her role as a Gen Z icon. This partnership goes beyond a beauty campaign—it’s a celebration of diversity, individuality, and female empowerment. A NEW ERA IN BEAUTY Olivia Rodrigo’s entry into the Lancôme family marks the beginning of a new chapter in the brand’s history. She represents a beauty that transcends traditional standards, embracing individuality and self-expression. In her own words, “Beauty is about how we express ourselves, and that’s what I want to share with the world.”
- Nicole Aleixo: The Model Who Combines a Passion for Travel and Photography
'LONDON' COVER EDITION - DECEMBER 24 ISSUE Photos: George Lucas Nicole Aleixo, a young model, is making her mark in the fashion world while deeply exploring two of her greatest passions: traveling and photography. Growing up surrounded by a rich cultural environment, she was always fascinated by the natural and urban landscapes around her. This connection with her surroundings became the starting point for her journey as a model and a world explorer. For Nicole, every trip is much more than a simple change of scenery; it’s an opportunity for learning, personal growth, and artistic inspiration. Passionate about photography, she uses her lens to capture unique moments that convey the essence of each place she visits. “Photography is my way of eternalizing not just places but also emotions and stories. Every shot is a memory I want to carry with me forever,” she shares. With a rising career, Nicole has already had the chance to visit iconic destinations around the world, from the paradisiacal beaches of the Caribbean to the charming historic streets of Europe. Each trip, she says, represents a cultural exchange that enriches both her personal life and professional endeavors. “Traveling allows me to immerse myself in different cultures and see the world from a broader perspective. It’s an experience that transforms me and helps me grow in every way,” she says. Nicole’s talent also shines through on her social media, where she shares photographs that captivate her followers. Her Instagram feed is a true gallery of stunning images: exotic landscapes, spontaneous moments from her adventures, and behind-the-scenes glimpses of her life as a model. Her posts inspire not only through their aesthetics but also by conveying a lifestyle that blends freedom, authenticity, and purpose. However, Nicole isn’t content with just the glamour of her photos and travels. She dreams of using her influence to champion important causes, such as sustainable fashion and conscious tourism. “I believe we have a responsibility to preserve the incredible places we visit. We should set an example of respect for nature and local cultures,” she emphasizes. With determination, sensitivity, and a keen eye for detail, Nicole Aleixo proves that beauty goes far beyond appearances. She inspires her followers to live fully, explore the world, and appreciate the small and grand stories that every journey has to offer. Her journey, which blends elegance, creativity, and purpose, reflects the profound impact that passion and authenticity can have on people’s lives. Nicole Aleixo is not just a model; she is a storyteller, a global citizen, and an example of how to merge work, passion, and purpose into an inspiring journey.
- APHASE: THE TIMELESS MINIMALISM THAT CELEBRATES THE POWER OF COMMUNITY
Photo Collection Sports Community / Photographer Mateus Aguiar With approximately one year in the market, Aphase has already established itself as a brand that goes beyond trends, focusing on creating pieces that balance functionality, aesthetics, and high-quality materials. Led by founder and creative director Rafael Galeano, the brand has been gaining traction in the Brazilian fashion scene by offering items that not only keep pace with modern life but also carry strong emotional and cultural appeal. Photo Collection Sports Community / Photographer Mateus Aguiar Aphase's new "Sports Community" collection, inspired by vintage sports lifestyles, goes beyond merely reviving past styles. It taps into something deeper: the power of sports communities in fostering social bonds and promoting collective well-being. "Sports communities hold immense relevance in our lives, whether in sports or daily life. This social connection is something we strive to reflect in our creations and in how we engage with our customers," notes Galeano. Photo Collection Sports Community / Photographer Mateus Aguiar With techniques that include exclusive dyeing, natural wear, and carefully crafted textures, the collection reflects a nostalgic aesthetic that dialogues with modernity, promoting a design that celebrates both individuality and collectivity. Photo Experimental Collection - Drop3 / Photographer Diego Rodrigues In this exclusive interview, Rafael Galeano shares the challenges, inspirations, and values that guided Aphase's first year, as well as his perspectives on the brand's future. Interview with founder and creative director Rafael Galeano: 1. Aphase has stood out for its timeless pieces and minimalist design. What inspired you to adopt this approach in creating the brand, and how do you balance trends with aesthetic durability? The inspiration for creating Aphase is closely linked to clothing I would like to wear, reflecting my own personal style in each collection. We aim to create pieces that go beyond fleeting trends and can easily be integrated into different styles and occasions. To achieve this, the functionality and aesthetics of these products need to always be in harmony. We also need to select and develop materials that ensure the longevity of these items, allowing customers to enjoy them for many years. Photo Experimental Collection - Drop3 / Photographer Diego Rodrigues 2. The new collection explores vintage sports lifestyle and the power of the community behind sports. How was this inspiration translated in terms of design and material choice? In a way, the pieces in our collections have always existed at some point in history, and what we did was reinterpret them. By using techniques such as dyeing, distressing, and wear, along with the versatility of cotton bases, we were able to convey this vintage aesthetic in the products. 3. You mentioned the importance of sports communities in forming social bonds and encouraging physical activity. How does Aphase reflect these values in its collections and its relationship with customers? Communities play a huge role in our lives, not just in sports but in almost everything we do daily, whether in leisure or professional life. For a brand today, it’s extremely important to understand this—not only to retain customers and make them feel part of something greater but also to shape the brand’s identity, and that’s what will set you apart from the rest. Photo Collection Sports Community / Photographer Mateus Aguiar 4. What were the biggest challenges faced by Aphase in its first year, and how did you handle them to consolidate the brand's identity? I can confidently say that the biggest challenge, not just in the beginning but always present in our journey, is the production of the pieces. Anyone who has had or currently has a brand knows the difficulty of manufacturing high-quality products in Brazil, especially with prices that are reasonable for a startup. Another major challenge in our first year was establishing ourselves alongside brands that have been in the market for much longer and are doing incredible work. To make this possible, we had to structure our identity and our proposal very well, along with the design and product quality. 5. The concept of timelessness is central to Aphase. How do you see the relationship between sustainable fashion and conscious consumption in the context of your creations? I believe the starting point is to focus on pieces that remain relevant and desirable over time. When you prioritize well-made and versatile pieces, it reduces the need for frequent purchases. One crucial aspect in our creations is maintaining harmony between collections. Even if they have different themes, older pieces can complement newer ones, creating a more durable and sustainable wardrobe. Photo Collection Sports Community / Photographer Mateus Aguiar 6. Looking to the future, what are your plans for Aphase in terms of expansion, new collections, or collaborations? Is there anything specific you would like to explore? One of our dreams is to open our own physical store in the city of São Paulo. More than just thinking about sales, having more direct contact with our customers is something that greatly contributes to the growth of a brand. We also want to explore many other universes through collaborations with various segments. Bringing together different visions and ideas for the sake of creativity is something that can only add value. Photo Experimental Collection - Drop3 / Photographer Diego Rodrigues
- Gabriela Manssur shines at her wedding to Ivan Sartori, wearing an exclusive Charles Hermann gown in São Paulo
Photos Disclosure Press Prosecutor Gabriela Manssur touched everyone’s hearts at her wedding to businessman Ivan Sartori, held in an intimate celebration that brought together family, friends, and prominent figures, including São Paulo’s mayor, Ricardo Nunes. For the occasion, Gabriela chose a stunning gown designed exclusively for her by renowned fashion designer Charles Hermann. The dress, crafted entirely from Chantilly lace, was enriched with a second layer of Swiss lace, hand-embroidered with thousands of Swarovski stones and crystals. The gown embodied tradition and luxury, hallmarks of the Arab culture that inspired the bride. To complete her look, the veil or cape accompanying the attire — was also made of Chantilly lace, embroidered with the same meticulous care and rich details. “Gabriela has always valued artisanal craftsmanship and wanted a dress that symbolized her personality and heritage. Every detail was designed to reflect her story and roots,” explained Charles Hermann, renowned for his unique creations for special occasions. The union of Gabriela and Ivan highlights the importance of balancing tradition and modernity. The gown, one of the standout elements of the ceremony, will undoubtedly be remembered by all in attendance as a symbol of elegance and sophistication.
- TIFFANY & CO. AND ANYA TAYLOR-JOY: A HOLIDAY CELEBRATION OF LOVE AND ELEGANCE
Tiffany & Co. Campaign Holidays 2024, With Love, Since 1837 with Anya Taylor-Joy - Photo: Carljin Jacobs. The magic of the holiday season takes on a new dimension as Tiffany & Co. unveils Anya Taylor-Joy as the face of its Holidays 2024 campaign, With Love, Since 1837 . Set against the snowy backdrop of New York City, the campaign celebrates acts of love, from eternal bonds to meaningful new beginnings, all wrapped in the Maison’s signature elegance. "It is an honor to be the face of Tiffany & Co.'s high jewelry campaign. The House has such a long-standing history for its design and craftsmanship, and I am excited to be a part of their exceptional legacy," said Anya Taylor-Joy. Tiffany & Co. Campaign Holidays 2024, With Love, Since 1837 with Anya Taylor-Joy - Photo: Carljin Jacobs. Directed by Jonas Lindstroem, the campaign’s film is a tribute to the city where Tiffany was born. In a captivating opening scene, Anya Taylor-Joy, dressed in a sleek black dress, steps through a discreet doorway inspired by the vault at The Landmark . She invites viewers to follow her through “the city where love never sleeps,” as she explores iconic landmarks like the Brooklyn Bridge and Fifth Avenue, all under Manhattan’s dreamy snow-covered skyline. One of the standout moments features Taylor-Joy walking across the Brooklyn Bridge, adorned in designs from the HardWear by Tiffany collection, symbolizing new heights and bold connections. The film concludes with the actress gazing at the iconic windows of Tiffany’s The Landmark store, as a nostalgic vintage melody transports her into a winter wonderland that celebrates the festive season against a glittering urban backdrop. Tiffany & Co. Campaign Holidays 2024, With Love, Since 1837 with Anya Taylor-Joy - Photo: Carljin Jacobs. Captured through the lens of Carlijn Jacobs, the campaign’s still images highlight the brilliance of Tiffany & Co.’s designs. Taylor-Joy stuns in pieces from the T by Tiffany collection, inspired by the vibrant spirit of New York, and the Knot by Tiffany collection, a symbol of close connections and meaningful ties. Each vignette in the campaign reflects the Maison’s timeless craftsmanship and unparalleled artistry that have defined it since 1837. Tiffany & Co. Campaign Holidays 2024, With Love, Since 1837 with Anya Taylor-Joy - Photo: Carljin Jacobs. More than just a campaign, With Love, Since 1837 is a celebration of the holiday spirit and the enduring connection between Tiffany & Co. and New York City, its creative birthplace. With her innate elegance and captivating presence, Anya Taylor-Joy brings this story to life, proving that, like love itself, the beauty of Tiffany & Co. is eternal and unmistakable.
- HOW TO WEAR RED THIS CHRISTMAS WITHOUT LOOKING OVERDONE
Photos Disclosure Pinterest Red has long been a classic, and this season, cherry red proves itself as a timeless shortcut to looking effortlessly stylish. From mini dresses to statement accessories, it’s a shade that continues to light up festive wardrobes. Arguably the most Christmassy color of all, red offers a perfect blend of tradition and modernity, making it a fail-safe choice for elegant yet impactful holiday looks. For a chic and contemporary take, balance the vibrancy of red with neutral tones and varied textures. Pair a cashmere red sweater with a neutral sequin skirt—think champagne, silver, or soft beige. This combination blends cozy sophistication with a touch of festive glamour. Complete the look with delicate strappy sandals and minimal jewelry, like subtle earrings or a sleek clutch, to let the red take center stage without overwhelming the outfit. If you prefer a more understated approach, introduce red through accessories. A cherry red handbag, shoes, or even a headband can add a festive pop of color to neutral outfits, such as a black or white dress. This subtle incorporation keeps the look fresh and modern while embracing the holiday spirit. For those who love to go bold, a cherry red dress is always a showstopper. Opt for clean lines and timeless silhouettes, like structured designs or flowing fabrics, to keep the look polished. For added texture and depth, velvet or satin are excellent choices that feel luxurious and perfectly in tune with the season’s festivities. The key to wearing red at Christmas without looking overdone lies in thoughtful details: select a shade that complements your skin tone, mix textures with balance, and keep accessories harmonious with the overall look. Red is the color of celebration, and there’s no better time to embrace it with elegance and confidence than during the holidays.
- NATTY: THE FACE OF AUTHENTIC INFLUENCE
'INFLUENCER' COVER EDITION - DECEMBER 24 ISSUE Photographer: Cláudia Buss In the latest edition of Hooks Magazine, Natty shows us how she turns every moment of her life into a special celebration, and her 32nd birthday was the perfect example. With a Sicilian lemon theme, the party combined sophistication and lightness in an atmosphere carefully designed to reflect her vibrant and welcoming personality. Every detail, from the citrus floral arrangements to the color palette of yellow, green, and white, was thoughtfully chosen to convey joy and naturalness, creating an environment where guests felt completely at ease. Organizing an event of this scale, while maintaining her busy routine as an influencer, was a challenge that Natty overcame with total dedication. Over three months, she was involved in every major decision, prioritizing the quieter moments in her schedule to plan the celebration. With the support of a trusted team, she managed to balance preparations with her work and social media commitments. For her, the secret to an unforgettable party lies in the energy of the people, the music, and, of course, the quality of every detail, from the impeccable catering to the six musical acts that lit up the night, including Kamisa 10, one of the event's highlights. More than just a party, Natty’s birthday reflects her commitment to authenticity and care in everything she does, including the partnerships she chooses as an influencer. Whether in events or on social media, she only supports brands and campaigns that genuinely align with her life and values. Moreover, she makes a point of promoting people and projects that matter to her, even when it’s not a commercial partnership. For Natty, honesty with her followers is non-negotiable, which further strengthens the trust and connection she has with her audience. Even in a constantly evolving digital market, Natty stays true to her essence. She believes that behind the screens are people seeking real connections, and this is her greatest motivation. In this interview, Natty opens up about her routine, challenges, and the unique way she connects with her audience, proving that being an influencer goes far beyond creating beautiful content, it’s about genuinely touching people. Check out the exclusive interview: 1. How do you view the impact of your actions and content on your audience's behavior and choices? Is there a message or cause you find essential to convey? I believe everything we post has weight and influences people, so I always strive to be as clear as possible. The world is already filled with so much negativity, so I want my profile to be the beacon of light they need. Through my story, I always highlight the power of the choices we make every day, whether for our health or our mindset. I believe that when we take care of and develop our mentality, we progress in life. That was my turning point, and I always share this with my followers. 2. Being an influencer means always staying connected and creating fresh content. What strategies do you use to reinvent yourself and keep your audience engaged? My content is rooted in my life. If I’m living it in real life, I have plenty of content to share. So I make everything a grand event, haha. I mean, who doesn’t love parties, right? Whether it’s a trip to the movies, a birthday, a charity event, a travel adventure, or a social initiative — when I fill my life with meaningful actions, I naturally overflow with content on social media. My life in motion is my secret. 3. Many dream of becoming influencers but may not fully understand the challenges. What were the biggest challenges you faced on this journey, and how did you overcome them? When good things happen, lots of people congratulate you. But when something goes wrong, like the end of a 10-year relationship, or controversial moments like playing "jogo do tigrinho" or appearing on the cover of Sexy Magazine, you have to deal with a flood of opinions about the fragment of the story that reaches them. With visibility and reach, it’s like a game of telephone where the story grows and changes as it spreads. But if you know your values, are certain of who you are, your purpose, and are surrounded by people who truly know you, it becomes easier. What really matters? The opinions of people who don’t know you or those who are fighting alongside you? Focus on the good you’re doing, because, in the end, even if you follow the opinions, standards, and expectations, people will still talk. “She married an older man just for money.” “Wow, now that she’s single, she’s with everyone.” “Did you see she’s dating a younger guy now?” Haha, I’ve gone through all three phases, and they’ll always have something to say. 4. With so many followers and a busy schedule, how do you find time to take care of yourself and maintain your authenticity? I give 100% to everything I do. When I’m working, I’m fully focused on work. I stick to my routines for health, diet, exercise, therapy, and quality time with family, these are non-negotiable. But when I’m living in the moment, I’m not worried about social media; I truly live the experience. Capturing those moments for social media comes as a secondary step. What helps me a lot is having people around me who make my activities easier. From marketing to group management and other time-consuming tasks, their support allows me to balance everything. 5. Partnerships with brands are an essential part of being an influencer. What do you consider when accepting a campaign or associating your image with a company? I won’t attend an event or promote a brand unless I genuinely connect with it or it fits naturally into my life. I also don’t hesitate to promote people who are part of my story or life, even if it’s not a paid partnership. My audience deserves my honesty. They’re not just followers; many have become part of my life. I take the content I create for them very seriously. 6. The digital world is constantly evolving. How do you stay prepared to keep up with these changes and remain relevant in the market? The market may be digital, but behind every screen, there are real people. That’s why I prioritize authenticity in my content, always sharing my life, my struggles, and my achievements. People connect with people, and that’s ultimately what matters. By maintaining this human perspective, it doesn’t matter how much the market changes, people will continue to feel connected to you. 7. Your birthday party seems like a special event. What was the process for choosing the theme and decor? Is there a message or emotion you wanted to convey with each detail? The choice of a Sicilian lemon theme came from a very personal desire to create an atmosphere that combined sophistication with lightness and relaxation. Every detail of the decor was designed to convey warmth and freshness, from the citrus-toned floral arrangements to the lighting. I wanted my guests to feel at home, free to enjoy every moment. The color palette of yellow, green, and white brought the invigorating energy I was aiming for. The main message was precisely this: to celebrate life with joy and authenticity. 8. Organizing a party takes time and dedication. How did you balance the event preparations with your routine as an influencer? What is essential for making a celebration unforgettable? As with everything, I gave 100% to ensure everything turned out perfectly. Organizing a party of this scale while maintaining my routine as an influencer was truly a challenge, but I had an incredible team that helped me at every step. I dedicated a few hours each day over three months to oversee every detail, always prioritizing the most important decisions during quieter moments when I wasn’t busy with social media. For me, the essential elements of an unforgettable party are the energy of the people and the music, which is why I made sure to have six incredible performances, including Kamisa 10. I also invested heavily in the quality of the service, from the catering to the lighting. This created a relaxed environment where everyone could enjoy themselves fully, which was exactly what I wanted for my 32nd birthday.
- Thais Hutchison shines once again on the cover of Hooks Magazine in a special Christmas edition
'CHRISTMAS' COVER EDITION - DECEMBER 24 ISSUE Photographer: @dannyphoto Make-up artist: @jei.granados Ending the year with style, sophistication, and plenty of personality, Thais Hutchison , a renowned model and influencer, stars in the highly anticipated Christmas special edition of Hooks Magazine. Known for her magnetic presence and authenticity, Thais once again takes the spotlight, reaffirming her position as one of the leading figures in the international fashion and lifestyle scene. This Christmas edition celebrates not only the glamour characteristic of the season but also Thais' remarkable journey in the fashion world. From a young age, she was drawn to the camera and found in modeling a way to express her creativity and passion for the fashion industry. What began as a dream has transformed into a successful career, where Thais masterfully balances her roles as a professional model and digital influencer. For Thais, gracing the cover of Hooks Magazine once again is both an honor and a personal and professional milestone. The Christmas edition, in addition to showcasing impeccable visuals and festive looks, also reflects the model's effort and dedication at every step of her journey. “This cover represents more than fashion; it celebrates resilience, authenticity, and the message that dreams can indeed come true with hard work and determination,” Thais shared during the photoshoot. Despite her radiance and success, Thais’ journey has not been without challenges. Navigating the competitive fashion industry requires emotional balance and a strong sense of purpose. She believes that staying true to herself is essential and credits much of her strength to the unconditional support of friends and family. Additionally, practices such as meditation, physical exercise, and therapy have been fundamental in maintaining her mental health and focus amid numerous demands. More than just a model, Thais is a mindful influencer who uses her platform to promote causes she considers vital, such as body acceptance, sustainability in fashion, and conscious consumption. For her, being a public figure is an opportunity to inspire and educate her audience, encouraging them to make more informed and meaningful choices. The special Christmas edition of Hooks Magazine not only celebrates Thais' style and elegance but also highlights her authentic essence and inspiring values. With this cover, she concludes 2024 on a high note, reaffirming her status as a fashion icon and a source of positive influence, while gearing up for a 2025 filled with new projects and achievements.
- Matthieu Blazy Takes Over as Chanel’s Creative Director: A New Era Begins
Photo Getty Images Chanel has officially announced Matthieu Blazy as its new creative director, marking the start of an exciting chapter in the maison’s history. The designer, who will formally assume the role in April, is set to present his highly anticipated debut collection during Paris Fashion Week in September. Following months of speculation since Virginie Viard’s departure, Blazy’s appointment signals a blend of renewal and tradition for the iconic brand. “I am thrilled and honored to join the wonderful house of Chanel. I look forward to meeting all the teams and writing this new chapter together,” Blazy shared in an official statement, expressing his enthusiasm for leading one of the world’s most prestigious fashion houses. A Talent Celebrated by Chanel’s Leadership The announcement was accompanied by statements from Chanel’s leadership, highlighting their confidence and excitement about Blazy’s creative vision. Alain Wertheimer, Global Executive Chairman, and Leena Nair, Global CEO, emphasized the significance of this appointment: “His vision and talent will reinforce the energy of the brand and our position as leaders in the luxury sector. Under Bruno Pavlovsky’s guidance, we are confident that Matthieu Blazy will continue to shape the future and write a new chapter in Chanel’s creative history.” Bruno Pavlovsky, Chanel’s President of Fashion, echoed these sentiments, praising Blazy’s ability to reinterpret the house’s timeless codes: “He will be able to play with the house’s codes and legacy through ongoing dialogue with the studio, our ateliers, and our maisons d’art. His bold personality, innovative and powerful approach to creation, as well as his dedication to craftsmanship and beautiful materials, will take Chanel in new and exciting directions.” Blazy’s Legacy and Contributions to Fashion Born in Paris in 1984, Matthieu Blazy brings a wealth of experience to the role, with a career that spans Céline, Maison Margiela, Calvin Klein, and, most recently, Bottega Veneta. At the Italian label, his creative direction was celebrated for its impeccable craftsmanship, daring collaborations, and star-studded campaigns that captured the attention of both critics and consumers. A graduate of La Cambre in Brussels, Blazy has worked alongside influential figures like Raf Simons and Phoebe Philo, developing a design ethos that balances a deep respect for tradition with a forward-thinking approach.












