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Photos Courtesy Kylie Cosmetics Kylie Jenner, the beauty mogul known for turning everything she touches into gold, has achieved yet another remarkable feat in 2024 with the launch of her perfume "Cosmic." Released in March of this year, Cosmic quickly became the best-selling perfume of the year, further solidifying Kylie's influence in the global fragrance market. At just 26 years old, Kylie was already a powerhouse in the cosmetics industry, but the success of Cosmic has taken her empire to new heights. The inspiration for this latest fragrance, as Kylie revealed, came from the scent memories of her mother, Kris Jenner. “She gravitated toward one in particular, which was very floral. That’s a core fragrance memory for me—I can smell it right now,” Kylie shared. This deep connection to her mother’s scent played a pivotal role in the creation of Cosmic. Kylie further explained that fragrance, which was once just “something fun to do,” has now become a fundamental part of her identity. This personal evolution is reflected in Cosmic, making it not just another product in her expansive line, but a piece of her life and memories. Developed by renowned perfumer Nicole Mancini, Cosmic is an eau de parfum that blends notes of star jasmine, blood orange, golden amber, red peony, and vanilla musk, resulting in a warm floral sweetness, perfect for both day and night. Mancini shared that creating this fragrance was a meticulous process, taking two years and 15 attempts to achieve the ideal combination that finally received Kylie's seal of approval. The perfume bottle itself, carefully designed to fit perfectly in the palm of your hand, carries Kylie’s personal signature. “It was molded to fit perfectly in the palm of your hand,” she noted, emphasizing her attention to detail and desire to create a product that resonates on a personal level. This launch not only reinforces the ongoing impact of influencers in the fragrance market but also highlights Kylie's ability to transform personal experiences into products that deeply resonate with her followers. Although this is not her first venture into the world of fragrances, Cosmic marks a new chapter in Kylie's career, where perfumery is not just a fun branch of her empire, but an integral part of her identity. This evolution reflects Kylie's growth as a businesswoman and cultural icon, always in tune with the demands and desires of her audience.

‘BUSINESS’ COVER EDITION - AUGUST 24 ISSUE Photo Cover: Allex Veras - @allex .veras - Other Photos : Clarissa Trembulak - @clarissatfotografia Design Director Hooks: @mathlopes In this August "BUSINESS" edition of Hooks Magazine, the cover features Alana Knakiewicz, a visionary in the beauty sector who is redefining industry standards. At just 28 years old, Alana has established herself as a notable reference in the ever-expanding global beauty industry, one of the most lucrative and sought-after sectors. Alana's journey is an example of courage and determination. When she decided to leave her hometown to start a business in a new metropolis, she faced significant challenges, from adapting to a new environment to building a name in the market. However, her bold spirit and dedication helped her overcome each obstacle, turning difficulties into growth opportunities. The entrepreneur didn’t stop there. Alana is currently developing her own line of cosmetics, an initiative that promises to revolutionize the market. Her line was created after careful testing and an innovative approach, offering products that not only enhance beauty but also provide benefits and sophistication with each application. This launch is more than a commercial project; it is the realization of a dream that combines her passion for beauty and self-care with a desire to empower other women. With a philosophy centered on self-esteem and self-care, Alana believes that personal well-being is essential for women's happiness and security. Her approach is directly reflected in how she develops her products and interacts with her clients, offering more than just cosmetics – an experience that elevates confidence and a sense of empowerment. Now, check out an exclusive interview with the entrepreneur: 1. Alana, you left the countryside of Paraná (a state in Brazil) to start a business in Rio de Janeiro. What were the biggest challenges you faced during this transition, and how did you overcome them? The biggest challenge was adapting, taking risks, being far from my family, starting from scratch, building a name, and gaining customer loyalty! Since I've only been here for six months, I'm still in this transition process. Challenges arise every day, but as Joshua J. Marinho says, "Challenges are what make life interesting, and overcoming them is what gives life meaning." I overcame these obstacles by believing that every growth experience pushes you out of your comfort zone, and that’s part of the process. 2. At just 28 years old, you are already a reference in the beauty market. What do you believe has led you to achieve this level of success at such a young age? First, being an example and inspiration! Then, it’s about boldness, dedication, and willpower. I’ve always been very determined and focused on what I wanted and still want for myself. So, when I set my mind on something, I start mapping out strategies to achieve my goals and purposes! 3. You are developing your own line of cosmetics. What inspired you to launch this line, and how are you ensuring it stands out in such a competitive market? Since I worked with various brands and cosmetic lines, I noticed there was a strong demand, and I realized I could develop my own line. I conducted tests, and they were a success. I’m still in the development process, taking things slowly and with caution. The formula is innovative, and besides enhancing beauty, it brings benefits and sophistication wherever it’s applied. The product I offer, used by 90% of women, provides a unique touch that goes beyond just being a simple gloss or serum, promoting self-care and a sense of empowerment. 4. You have always valued self-care and believe that high self-esteem is essential for women’s happiness and security. How does this philosophy influence the way you develop your products and interact with your clients? Self-esteem and self-care say everything about us, and they directly affect our well-being and quality of life. If you’re not feeling good about yourself, it will have a significant impact on all areas of your life, whether it’s romantic, professional, or social. Applying lipstick, using a cream, keeping your hair hydrated, and wearing sunscreen are all ways to treat yourself with care, and these actions can change your energy, emotional state, and spirit. 5. The beauty industry offers career opportunities, autonomy, and financial independence for many women. How do you see the role of female entrepreneurs in transforming this sector and promoting women’s independence? I have a team of women who resell these products, including women in the beauty industry (salons, studios, and spaces), as a way to earn extra income alongside their services. This “extra” income, if they dedicate themselves, can become their primary salary. For instance, they can take advantage of their leisure time to offer the product, making sales in a very organic way. Another example: after a client gets a micropigmentation, hydra gloss, or even a lip filler, they can offer the gloss as a home care treatment to enhance the results. If they prefer to focus solely on sales, it’s an opportunity to become self-employed, gain financial freedom and independence, and also help other women feel more beautiful with a touch of care. 6. As a perfectionist and detail-oriented entrepreneur, how do you handle the pressures and expectations of the market to ensure your work continues to positively impact the lives of your clients? I’m very demanding, from the formula to the packaging, because I only sell what I would buy myself. I only sell what I would personally consume. I’m very critical and always seeking feedback to continuously improve the products, with the goal of perhaps making them internationally recognized. I hope to transform many lives by showing that every woman has the potential to achieve whatever she desires and to feel beautiful with her natural appearance.

Billie Eilish. EMMA MCINTYRE/GETTY The handover celebration of the Paris 2024 Olympics to LA28 was marked by an impressive musical spectacle, bringing together some of the biggest names in contemporary music. On Sunday, August 11th, following the Closing Ceremony in Paris, renowned artists like Billie Eilish, Red Hot Chili Peppers, and Snoop Dogg took the stage to officially kick off the countdown to the Los Angeles 2028 Olympic Games. Photo Courtesy Ralph Lauren Billie Eilish, the Grammy and Oscar-winning sensation, captivated the audience with her powerful voice and unmistakable style, delivering an energetic and unique performance. She was joined by the legendary Red Hot Chili Peppers, a band that has left an indelible mark on rock history, proving once again why they are considered music icons. Snoop Dogg, one of the greatest representatives of West Coast rap, also delivered an unforgettable performance, celebrating his Southern California roots and highlighting the vibrant spirit of Los Angeles. In addition to the electrifying performances, the multi-talented artist H.E.R., who has won Grammy, Oscar, and Emmy awards, moved everyone with her live rendition of the U.S. national anthem, directly from Paris. Her talent and passion added a solemn and meaningful touch to the event, reinforcing the connection between the two host cities. The ceremony was more than just a musical showcase; it was also a significant milestone on the road to LA28. Casey Wasserman, chairman of LA28, emphasized the importance of the moment: "This is the biggest moment in LA28’s history to date, as the Olympic flag passes from Paris to Los Angeles. We’re thrilled to showcase the best of Los Angeles with local artists and are grateful to Billie, H.E.R., Chili Peppers, and Snoop for their collaboration on what will be an incredible show for a global audience, giving fans a taste of what’s to come in 2028." The event also featured the illustrious presence of tennis champion Venus Williams, who hosted the "Countdown to LA28." The legendary athlete brought her passion and charisma to the event, helping to create an atmosphere of anticipation and excitement for what promises to be one of the most memorable editions of the Olympic Games. With top-tier performances and the infectious energy of Los Angeles, the LA28 handover ceremony was the perfect prelude to what lies ahead in 2028. The world now eagerly awaits how the City of Angels will welcome athletes and spectators from around the globe, with the promise of an unforgettable Olympic celebration.

Photos Disclosure Disney Miley Cyrus made history once again by being named a "Disney Legend," becoming the youngest recipient of this honor since the award's inception in 1987. The Disney Legends ceremony, held last night in Los Angeles, marked the conclusion of the D3 convention and was an incredibly emotional moment for the singer and actress. Best known for bringing the iconic character Hannah Montana to life, Miley was introduced to the world through the eponymous series, which became a cultural phenomenon and launched her into global stardom. Upon receiving the award, Miley couldn't hold back her tears, expressing her deep gratitude and emotion. In a heartfelt speech, she dedicated the honor to the character that changed her life and to the fans who have supported her throughout her journey. "This award is dedicated to Hannah and all her incredible and loyal fans, and to everyone who made my dream come true," the star said, in a moment that will undoubtedly go down in Disney history. Having her mother, Tish Cyrus, and her sister, Brandi, by her side on stage made the occasion even more special, highlighting the strong family bond that has always been a cornerstone in Miley's life and career. At 31 years old, Miley Cyrus continues to surprise and inspire, solidifying her legacy not only as a versatile and talented artist but now also as one of Disney's greatest legends.

“BRAZIL” COVER EDITION - AUGUST 24 ISSUE Photos: Sávio Tavares - @savio.foto Make: Ageu - @ageubeauty Stylist: Erickson Ramos - @ericksonramoss Design Director Hooks: @mathlopes On the cover of the “BRAZIL” edition of Hooks Magazine International, Luana Araújo is not just a digital influencer; she is the face of a new era of authenticity and empowerment. With a captivating approach and a natural talent for communication, Luana stands out in an increasingly saturated content landscape. She uniquely combines fashion, beauty, and lifestyle, creating a space where lightness and truth converge. From a young age, Luana has always been communicative and creative, traits that naturally led her to the digital world. Her passion for sharing moments and creating authentic connections became the foundation of her career as an influencer. It’s no surprise that her content resonates with so many people—she embodies joy and spontaneity in a world that often gets lost in trends. However, the path to success was not without challenges. Luana has always remained true to herself, and it is this authenticity that has allowed her to build a loyal and engaged following. Content creation for her flows naturally, as an extension of her daily routine. From her workouts to the habits she practices, everything becomes content that inspires and motivates. Yet, the biggest challenge lies in maintaining that authenticity while balancing the expectations of her followers and the pressures of social media. Luana knows that her impact goes beyond smartphone screens. She has seen people using her photos as references in salons or plastic surgery consultations, a clear sign of her influence. These experiences reinforce the responsibility she carries and inspire her to continue encouraging her followers to strive for the best version of themselves. A healthy lifestyle is one of the pillars of her content. Luana believes that self-care is essential and loves sharing this lifestyle with her followers. More than just a trend, she promotes a philosophy of well-being that transcends aesthetics and touches on the essence of self-empowerment. Check out our exclusive interview with Luana: 1. Luana, have you always been a creative and communicative person? How have these traits influenced your decision to become an influencer? “Yes, I’ve always been very communicative; I love exchanging ideas and talking about a wide range of topics. From a young age, I enjoyed sharing good things and creating fun and lighthearted moments. This naturally led me to want to influence others because I realized I could do it in an authentic and fun way.” 2. What are the biggest challenges you face in creating authentic and relevant content for your followers? “I would say that everything flows quite naturally because I love sharing my daily life. My workout routine, my daily habits—all of this becomes content. The challenge is maintaining authenticity while positively influencing those who follow me.” 3. Could you share a personal experience or story that deeply impacted the way you see the role of an influencer in society? “I didn’t see myself as an influencer until I realized that my posts had become a reference. I’ve seen people take my photos to the salon to request the same hairstyle as mine or ask a plastic surgeon for a nose like mine. This made me recognize the impact I have and motivates me to continue encouraging and inspiring others.” 4. How do you handle the pressure of social media and the constant desire to stay connected? What strategies do you use to maintain a healthy balance between your personal and professional life? “I love being connected; sometimes I prefer talking to people online rather than those next to me. But I recognize that the pressure, especially from haters, can be challenging. I always remind myself that no one is perfect and that I can't please everyone. I try not to let it get to me and stay focused on what truly matters.” 5. What causes or topics do you most enjoy addressing on your social media, and why? “Healthy living is the main one. I believe that investing in ourselves is essential, and I love sharing this lifestyle with my followers.” 6. For those just starting out as influencers, what advice would you give to stand out and build an engaged and loyal community? “Always be yourself and stay authentic. It's important to remember that your followers are part of your journey. This genuine connection is what builds an engaged and loyal community.”

The brand also launches a bold rebranding, embracing red as a symbol of transformation and empowerment, reinforcing its bold, trendy, and sexy identity. Photos Courtesy Schutz Schutz, the full-look brand under the Azzas 2154 group, is entering a new phase with an audacious rebranding and introduces actress Bruna Marquezine as the star of the Summer 25 campaign. In this new chapter, the label revisits its past with iconic campaigns and begins a new era, betting on the color red as a symbol of transformation and empowerment, while bringing back its bold, trendy, and sexy essence. The new positioning was developed in collaboration with the Italian consulting agency Masciottii, known for its work with major brands like Tod's, Etro, and Bluemarine, and who brought an even more global and strategic perspective to the brand as it seeks to rediscover its essence and reconnect with its target audience. As part of its strategy, the brand also introduces the Schutz Gang, a squad of influencers and opinion leaders who lend their voices and presence to the brand, representing diversity and female strength, pillars that are further emphasized in this new chapter. Personality and attitude are evident in every creation, from the sinuous cutouts to the curved heels. The campaign pieces, featuring bold elements like fire and the striking Ultra Red hue, showcase all shoes produced in Italy. The 'Summer 25' collection is now available.

Photos Courtesy COLCCI - Credits at the end of the article Denim has always been a staple at Colcci, and it's the star of the AMC Têxtil group. Created exclusively for this segment, Colcci Jeans is the new brand launched to consolidate the power and versatility of denim. Starring the übermodel Gisele Bündchen, the first campaign promises to be a milestone in the brand's history, reflecting the perfect blend of elegance and innovation—hallmarks of Colcci's signature style. The campaign was photographed at the iconic Belmond Copacabana Palace hotel in Rio de Janeiro, with creative direction by Daniel Mafra, product direction by Adriana Zucco, photography by Lufré, and styling by Rita Lazzarotti. About Colcci Jeans Colcci Jeans is a new brand where denim takes center stage. With a provocative look and a laid-back, young, and authentic connection, the brand expresses a collection with a contemporary core. The word ‘Contemporary’ translates the true essence of Colcci Jeans, offering urban, avant-garde, and ageless denim full of personality. The collection is comprehensive, encompassing lines such as Studio, Atelier, and Industry—three segments that complement each other through innovative shapes, artisanal processes, and indispensable basics. Colcci's jeans are already recognized in the market for their impeccable fit and innovative wash techniques, using high-quality fabrics. The new Colcci Jeans brand is powerful, diverse, and breathes the captivating universe of denim. Photos: Lufré Beauty: Henrique Martins Video: Fernando Young Styling: Rita Lazzarotti Location: Belmond Copacabana Palace Creative Direction: Daniel Mafra Product Direction: Adriana Zucco

USA COVER EDITION - AUGUST 24 ISSUE Designer: Jesse J Collection - @thetrendhaus / @jessejcollections Photos: @daniel_sinoca_photo_art Production: @igormagalhaesofc Design Cover Director: @mathlopes In this month's USA edition of Hooks Magazine International, we highlight Ediane Crawford, a dynamic entrepreneur and lifestyle expert who embodies resilience, innovation, and an unwavering commitment to excellence. Ediane's journey is a testament to the power of hard work and perseverance. Ediane Crawford's story begins in 2009 when she moved from Brazil to the United States with the dream of building a better life and creating successful businesses. Her journey was marked by numerous challenges, including overcoming language barriers and navigating a new cultural landscape. Despite these obstacles, Ediane's determination and entrepreneurial spirit never wavered. Ediane's approach to business is grounded in a deep commitment to her clients and the community. She has built her reputation on delivering exceptional results and maintaining transparency in all her dealings. This strategy of open communication not only strengthens her relationships with clients but also fosters a collaborative and trusting environment within her teams. Ediane's leadership style, characterized by an open-door policy and candor, has been crucial to her success, allowing her to navigate the complexities of entrepreneurship with confidence. Persistence is the cornerstone of Ediane's philosophy. She is relentless in her pursuit of knowledge and excellence, constantly seeking to improve and expand her skill set. This dedication has carried her through the toughest times, including the early days of her ventures, when she faced significant financial and operational challenges. Her commitment to learning and adapting has been crucial in overcoming these obstacles and achieving sustainable growth. We conducted an exclusive interview with Ediane; check it out below: 1. Ediane, what inspired you to enter the beauty and lifestyle industry? Was there a specific moment that made you decide to pursue this career? "I have always loved fashion and everything related to the beauty industry; moving in this field has always felt natural. I stepped away from the beauty industry for a while, but I may invest in it again in the future, possibly in other countries around the world. In the near future, I plan to spend a good part of my time in another country. I will need to balance my entrepreneurial life with a special invitation to become an actress and, who knows, by sharing my story, inspire more people on the path to success. I also want to remember that I have always been focused on entrepreneurship and investing in the real estate sector, where I have been active since I was 22. Another area that I am very interested in and plan to invest in is the construction sector, and I am already starting studies for a major project in Brazil, taking advantage of the appreciation of the dollar. I am a visionary woman in entrepreneurship who likes to invest in diverse areas. God is always ahead of me to help and guide me." 2. Can you share a funny or unusual story from when you first started your businesses? What was the most important lesson you learned from that experience? "I remember a situation from my early days as an entrepreneur when I made a fatal mistake starting a business. I had bought a business without thoroughly investigating and assessing the risks, and the company I purchased had previously filed for bankruptcy. It was a tough blow, but it taught me a valuable lesson: we must conduct thorough research before investing any money. Situations like these help us grow and become stronger as entrepreneurs. Before making any decisions, get to know the business you're investing in deeply." 3. What was the main vision and purpose behind founding your companies? How do you maintain these core values while expanding your business? "When founding a company, every entrepreneur must have a clear vision and understanding of the business, with objectives and goals that benefit the job market and generate income for employees, fostering growth for the investor and transforming the industry with new products and solutions aimed at improving and developing a particular sector. After establishing and developing these core values, as my businesses expand, I incorporate the goals and values that my companies uphold, always respecting, preserving, and enhancing the qualifications and comfort of my employees, motivating them, and implementing social responsibility practices within the corporate environment. In summary, maintaining the core values of a company while expanding the business requires commitment, awareness, and effective communication from both sides. Anyone willing to embark on entrepreneurship needs to remain vigilant to ensure that their actions and decisions align with their vision and objectives, even during the continuous growth of their business." 4. What strategies do you use to communicate your company's values to your employees and clients? "I have always learned to maintain open and transparent communication with employees, clients, and partners. Clarity in the company's objectives and the qualification and appreciation of employees are essential to ensure that the company's vision and purpose are understood and shared by everyone. Seeking feedback and actions that can improve work, satisfying and making employees partners in the company, is fundamental. Similarly, implementing innovative methods and providing employee training to promote everyone's growth are crucial." 5. What is the number one principle that guides you through the highs and lows of being an entrepreneur? Can you give us an example of how it has helped you overcome challenges? "Resilience is the ability to handle challenges, overcome obstacles, and adapt to changes positively. Being resilient means not giving up in the face of difficulties, learning from mistakes, and moving forward. Even when things don't go as planned, we need to continue and improve more each time. An example of how resilience can help an entrepreneur overcome obstacles: imagine your company is facing financial difficulties due to an unexpected economic crisis. Instead of becoming discouraged or giving up, you should be resilient and look for creative and effective ways to reduce costs, diversify the products or services offered, find new paths and strategic partners to keep the company afloat. By maintaining a positive, adaptable, and determined mindset, a resilient entrepreneur can find practical solutions to overcome challenges and continue progressing toward their goals. Resilience is an essential attribute for navigating the ups and downs in the business world and achieving long-term success." 6. Can you share a bit about the difficult moments you faced at the beginning of your journey? What gave you the strength and motivation to continue, even when things were tough? "I had to overcome many obstacles and still face many challenges as an entrepreneur. At the beginning of my journey and even now, I encounter numerous challenges, uncertainties, fierce and often unfair competition, and professional ethics issues, among others. We are not always 100% prepared to deal with these issues, as they can be draining and require a lot of perseverance and determination. I have a significant advantage in this: when I want something, I pursue it with great focus and determination. This helps me a lot. Many entrepreneurs find motivation from personal sources, such as family. The support and encouragement from loved ones, like parents and children, can be a powerful source of inspiration to overcome difficult times. My children, Ariel and Sofia Crawford, as well as my father, have been and always will be my greatest inspirations and motivations. When I manage my businesses, I know that everything I do is aimed at providing a better future for my family and leaving a legacy with many successful and motivating stories that will drive me and give me the strength to overcome adversities. In addition to family, I believe in values, passion for what we do, the importance of the mission and vision, and, above all, confidence in our abilities, determination, and strength to achieve our goals."

Photo Courtesy Netflix Netflix has given fans exciting news about "Emily in Paris" season four, announcing that it will be divided into two parts. Part one is set to premiere on August 15, followed by part two on September 12. This season started production in January 2024 and wrapped up in May, a shift from the usual summer filming schedule due to the Summer Olympics in Paris. With filming completed earlier than usual, viewers are being treated to an earlier release date. Photo Courtesy Netflix The third season of "Emily in Paris" concluded with a series of jaw-dropping moments that left audiences eagerly anticipating what's next. In the season finale, Camille (Camille Razat) catches Gabriel (Lucas Bravo) expressing his gratitude to Emily (Lily Collins) for her help in potentially earning a Michelin star. Overwhelmed with excitement, Gabriel spontaneously suggests that he and Camille get married on the spot, and she agrees. However, mid-ceremony, Camille confesses that she cannot go through with the wedding because their relationship is based on her breaking a pact with Emily, acknowledging that Gabriel has always been in love with Emily. Photo Courtesy Netflix This revelation leads Alfie (Lucien Laviscount) to end his relationship with Emily, urging her to follow her heart with Gabriel before he leaves the wedding. In a dramatic twist, Emily admits her long-standing feelings for Gabriel, and he reveals that the rushed wedding plans were driven by Camille's pregnancy. Season four will undoubtedly delve into the aftermath of these revelations. How will Emily handle the complexities of her love life and career in Paris? With the series known for its mix of romance, humor, and unexpected turns, fans can expect more captivating adventures, stylish moments, and the enchanting backdrop of Paris. Photo Courtesy Netflix A significant draw of "Emily in Paris" has always been its vibrant focus on fashion. From the beginning, the show has been a showcase of haute couture, with Emily and her friends donning eye-catching, trendsetting outfits in every episode. This season is set to continue this tradition, promising a dazzling array of fashion moments that will inspire viewers and set new style trends. Emily's wardrobe, curated with a keen eye for detail and a love for bold, adventurous fashion, is a character in its own right, reflecting her journey and the dynamic city she calls home. Photo Courtesy Netflix Mark your calendars for the release of part one on August 15, and get ready for more excitement with part two on September 12. "Emily in Paris" season four promises to deliver another season filled with drama, romance, and the irresistible charm of the City of Light, all while serving up the stunning fashion looks that fans have come to adore. Photo Courtesy Netflix

Photos: Getty Images / Blake Lively Wearing: Versace FW02 Blake Lively channeled the iconic Britney Spears at the New York premiere of her new film, @itendswithusmovie, wearing an archival Versace Fall 2002 dress. The adaptation of Colleen Hoover's bestselling book, "It Ends With Us," hits theaters this Thursday, August 8th. The premiere marks the beginning of a series of promotional events featuring the star of the film, Blake Lively, who has been impressing with her carefully curated looks. For the promotional tour, flowers have been the centerpiece of Blake's style, fittingly as she portrays Lilly Bloom, a florist, in the movie. The actress has been opting for a blend of vintage and contemporary pieces, standing out at every appearance. Blake wears Brand p é r o LTD NO.67 hot pink handwoven wool jacket with tiny clusters of hand-embroidered florals scattered all over the textile. / Limited Edition Jacket Finding p é r o | spring - summer 2019 - Photo Disclosure Instagram @ilovepero Among Blake's notable outfits are a 1994 Vivienne Westwood dress and a 1997 Dior ensemble, alongside pieces from recent collections. Unlike most celebrities, Blake does not have a stylist. From the start of her career to the present day, she has chosen her own outfits, showcasing her impeccable sense of fashion and personal style. The choice of the 2002 Versace dress for the New York premiere was a brilliant tribute to the Britney Spears era, evoking both nostalgia and glamour. Blake Lively not only captured the essence of the early 2000s but also demonstrated how vintage can be reinvented in a modern and elegant way. With her ability to mix pieces from different eras and styles, Blake Lively continues to be a fashion icon and an inspiration to many. The premiere of "It Ends With Us" is not just a cinematic event but also a fashion spectacle, thanks to Blake's bold and authentic fashion choices.

Rihanna Takes Us Back to School with the FENTY x PUMA Creeper Phatty 'In Session' Photos Disclosure PUMA Fashion icon Rihanna is back, ready to redefine your back-to-school wardrobe with her latest creation: the FENTY x PUMA Creeper Phatty ‘In Session.’ This new release elevates the original Creeper design with an oversized silhouette and a stacked gum sole, available now in triple-black and classic red and white corduroy. The Creeper Phatty is a bold statement piece, designed to be the standout feature of any outfit. With its fresh colors and materials, it’s perfect for pairing with your most stylish back-to-school looks. Rihanna herself emphasizes the intentional choice of these new elements: “Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black-on-black corduroy reminds me of my very own childhood, a uniform-approved shoe with the twist I always wished I had.” What's the idea behind the school theme? "Everyone at school will be wearing the Creeper Phatty and this campaign plays with that vision," said our girl Riri. How were the colors and materials for the collection chosen? "We chose these colors and materials on purpose for the back-to-school season. The black-on-black corduroy reminds me of my childhood, a uniform-approved sneaker with the touch I always wanted," she added. A Star-Studded Campaign Rihanna’s creative vision comes to life in a campaign shot by Philippa Price. She stars as “the good gal” alongside Euphoria star Chloe Cherry, who embodies “the emo girl,” and the legendary Anjelica Huston, cast as the principal. The campaign also features a diverse cast of characters like “the theater kid,” “popular girl,” “nerd,” and “class pet,” each adding their unique flavor to this nostalgic yet fashionable narrative. The In Session collection offers a range of colors and sizes suitable for all ages, making it the perfect addition to any wardrobe. The triple-black monochromatic colorway can dress up any varsity fit, while the red and white combination pairs effortlessly with jeans and a varsity sweater for a classic yet iconic look. The FENTY x PUMA Creeper Phatty In Session is available now at PUMA.com, PUMA stores, and global retailers including Foot Locker, JD Sports, and Zalando. Make sure to grab a pair and set the trend this school year with the latest from Rihanna’s innovative FENTY x PUMA line.

Photo Disclosure Samsung After her winning performance at the Paris 2024 Olympic Games, Team Samsung Galaxy athlete Rayssa Leal (Brazilian street skateboarder) surprised fans by attending the Olympic™ rendezvous @ Samsung | Square Marigny. Fans gathered as she explored the space, posed for photos, and left her mark with an autographed skateboard and helmet, now on display at the venue during Paris 2024. Samsung Newsroom, with coverage in Hooks Magazine, spoke with Rayssa Leal, bronze medalist in the women's street skateboarding competition, to revisit some of the highs and lows of her journey to the Olympics and learn how Galaxy was a fundamental part of her experience. Q: How do you feel about seeing street skateboarding represented on such an iconic stage as the Olympics? Leal: For us skateboarders, it was very exciting. Seeing the start of street skateboarding at the Olympics is amazing, and I hope the sport grows even more. The Olympics are an important chapter in our history, and I am very happy to be a part of it. The street skateboarding scene has evolved greatly — and the level this time was much higher than at the Tokyo 2020 Olympic Games. I am especially proud of all the skateboarders and grateful to everyone who made this happen. Photo Disclosure Samsung Q: What was going through your mind during the competition? Leal: I was nervous and afraid of not doing well. Still, I was proud of myself for making it to the final. My tricks and my family were on my mind — but the crowd was what moved me the most. Photo Disclosure Samsung Q: What is your favorite feature on the new Galaxy Z Flip6 Olympic Edition1, given to all athletes competing in Paris 2024? Leal: The Auto Zoom feature2 is incredible. I'm having a lot of fun making various social media posts. This feature will help skateboarders and content creators because we can skate, make videos, and take perfectly framed selfies. Q: What were you listening to during the competition? Leal: Although I have many songs on my playlist, I choose the music depending on the situation. In the semifinals, I listened to Brazilian trap and rap to give me energy. During the finals, I listened to relaxing music so I wouldn’t be too nervous during the competition. Photo Disclosure Samsung Q: Any tips for Team Samsung Galaxy athletes who are still competing? Leal: Go for it! We know it's all or nothing, so this is our chance. If we want it, we can make it! Breathe and stay calm because, after all, we worked hard to get here. Being here is already a victory, so take it easy! I would also like to say something to Sky Brown from Great Britain — I know many thoughts must be running through your mind right now. Just take a deep breath before the first trick and go for it. Photo Disclosure Samsung Q: What do you hope fans take away from your journey in Paris 2024? Leal: I hope they felt my determination. Even sometimes when we think things aren't going well, a moment makes all the difference. Smile, have fun, and do what you love. Everyone should remember that there's a first time for everything.