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Photos Disclosure Rabanne Rabanne is known for its famous ambassadors who embody the avant-garde spirit of the Maison and reinvent it for each new generation. Thus, the brand announces Troye Sivan as the global ambassador for its makeup line, one year after the launch of the Beauty collection. GRAMMY-nominated singer, songwriter, and actor Troye has established himself as a global figure in the worlds of music, fashion, and LGBTQIA+ representation. With prominent roles in various Hollywood films, he has also worked on several high-fashion collaborations and appeared on runways around the world. With an audience of 39 million followers on combined social media platforms, Sivan is fiercely loyal and connected to his global network of supporters. This collaboration follows the famous Rush video, in which he wore Rabanne, and his appearance at the Spring/Summer 2024 show, wearing the designs and makeup of the Maison's new season. Having spent his childhood in Perth, Australia, Troye's rise began with a pair of EPs – TRXYE (2014) and Wild (a year later). Since then, he has released his debut album Blue Neighbourhood, his second album Bloom, the 2020 EP In A Dream, and most recently, his third studio album, Something To Give Each Other. As such, he has been acclaimed by TIME as “the perfect pop star” and received two GRAMMY nominations. He has also received six ARIA Awards, a Billboard Music Award, three MTV Europe Music Awards, and two GLAAD Media Awards. "Revelation," his collaboration with Jónsi for BOY ERASED, was nominated for a Golden Globe for Best Original Song for a Film and was shortlisted for an Oscar. Troye recently completed the European leg of his SOMETHING TO GIVE EACH OTHER tour, which will continue around the world in the coming months. This fall, the singer will be touring the United States alongside Charli XCX for their SWEAT tour. Troye will make his debut as Rabanne’s global makeup ambassador in a new campaign for NUDES: a cutting-edge beauty collection inspired by the Maison's famous fashion fabrics, captured in innovative makeup textures that perfect the skin with camera-ready radiance. The campaign, photographed by Louise and Maria Thornfeldt, sees Troye appear in a makeup environment created by Rabanne's Creative Director of Beauty, Diane Kendal. Under the spotlight, the singer embodies the campaign manifesto #NoFilterBeauty with timeless yet fresh looks designed to galvanize the next generation with greater self-empowerment as they discover their true selves. “I’ve always been drawn to Rabanne’s effortless vibe. I love playing and expressing myself, and I’ve actively worked over the years to unlearn any constraints imposed on me when it comes to fashion and beauty. Rabanne feels very right to me personally, and their approach to fashion and beauty aligns with mine.” – Troye Sivan, Rabanne global makeup ambassador.

Exclusive Cover "Legacy" - Global Issue Photos: Gutyerrez Erdmann- @gutyerrez Look: WELLUSED - @_wellused Earring : @viviennewestwood Director Design Cover: Matheus Lopes - @mathlopes Diego Matheus Carlota Rocha, better known as Matheus Hooks, is a graphic designer by training who has always loved writing and being part of the fashion world. At the age of 15, Matheus created a blog called " Hook's Blog " "Hooks" was a nickname given by a friend who called him Captain Hook (a character from the "Peter Pan" cartoon). Creating this blog was a way for his mind, which had never felt accepted or equal to other children since childhood, to escape. It was then that he realized there was a world where people could express themselves freely - the "fashion universe," as he calls it, became his safe haven. On the blog, he posted photos of fashion shows like the "Victoria's Secret Fashion Show" and texts about his vision of this universe. However, life went on, and he needed to consider the reality he lived in. With religious parents who were pastors, he found himself with few career options. After 15 years old, he had various parallel professions to the blog, always in the fashion world, ranging from Visual Merchandising to TV interviewer at Vogue events, always writing about the events he covered and working with brands. At the age of 20, he immersed himself in the world of magazine writing, working for physical magazines as a writer, columnist, and fashion director. When he realized that his blog was gaining great visibility and collaborating with major brands like "Deezer" and "Cheetos," he decided to transform " Hook's Blog " into a fashion magazine. "Ganchu" became "Hooks," derived from English. With this new name, the magazine grew and became a favorite among celebrities, who promoted it to millions of followers from the start. To illustrate the magazine's growth, just one cover featuring Kat Graham (Hollywood actress - The Vampire Diaries) gained over 50,000 followers. International focus has always been part of the magazine's identity since its inception. From the beginning, partnerships and collaborations were established with artists and brands beyond its immediate sphere. The first cover of the magazine featured a duo of Australian singers known as the "No Frills Twins." Today, the magazine has partners in more than 30 countries around the world, releasing covers, editorials, interviews, and articles from various places weekly, reaching thousands of people with different ideas, thoughts, and experiences. In 2024, Hooks reached the milestone of 820 thousand followers on Instagram and 1.1 million followers across its two TikTok accounts. Additionally, the magazine's videos have accumulated over 32 million likes. The magazine's fame on social media has never been the founder's focus, but he explains in an interview what makes the difference: "Being a reference in what we do attracts people who identify with us; our content is made with passion, without mincing words, without gossip, just unique and accurate content," said Matheus Hooks. Check out the exclusive interview: 1. How did your journey in the fashion industry start, from the Blog do Ganchu, about 12 years ago? Well, 12 years ago, obviously, the internet didn't have all these possibilities as it does today, but there were some writing platforms. I started with a blog on Blogger and Tumblr, and later I opened my own website. I grew up in Curitiba, a city that, at the time, didn't have as much representation in the fashion industry, so I often tell my acquaintances from that time who worked in fashion that we were pioneers in the city. I myself attended the first editions of fashion shows that no longer exist in the city today, or some are already well established. I always sought out opportunities, so I presented myself for event coverage through the Ganchu blog, created store displays to earn money, and also wrote about brand launches. All of this, of course, took time to give me financial returns, so I continued with parallel jobs, had clothing stores, worked in Visual Merchandising in malls, and even had a sewing workshop. In the middle of this years-long journey, I met some friends who worked in fashion journalism, and it was at that moment that I found myself, with artistic graphic design and writing, eventually transforming my old blog into a fashion magazine. 2. Could you share some insights about your transition from fashion blogger to reporter and fashion director in magazines? Basically, as a blogger, I presented an idea and used my image to express what I thought and supported. Today, it's not so different; I still do that, but it's Hooks Magazine that appears, not just Matheus Hooks. I never liked appearing so much with my image, so with the magazine, I can express my art, use my ideas for something bigger, without needing to promote my "face." I worked as a reporter at events in Curitiba, where I learned many things, but it was for a short time; shortly after, I began working with magazines, writing, conducting interviews, and directing fashion. 3. What inspired the transformation of Blog do Ganchu into an online magazine, especially during the challenges brought by the COVID-19 pandemic? The pandemic changed my perspective on many things, and one of them was the connection we lost with things and people in person. I had several thoughts about it and used that moment to try to connect digitally. At that time, Hooks brought in professionals from the psychology field for Lives on the Instagram profile, where we discussed this tragic moment in our history and how we could overcome it together. In the live broadcasts, we also featured professionals from fashion, beauty, skincare, and even experts in movies and series, all to entertain our audience, who were distressed. 4. As the founder, what are the main milestones and achievements that stand out for Hooks Magazine over the past four years? Personally, it was my overcoming of various issues. Three years ago, I became ill with panic attacks due to work exhaustion. At that time, I worked until late hours, sometimes even until 8 PM without stopping. Because when you have something as unique in your hands as Hooks Magazine is to me, you want to do everything to reach other people all the time. However, after receiving psychological treatment, I learned that everything has its time. In the years that Hooks has been in the fashion market, it has already achieved significant milestones that I couldn't have imagined 12 years ago. Hooks Magazine has collaborated with big names in the fashion world, which is very gratifying. Dua Lipa, Lil Nas X, Kendall Jenner, Kat Graham, and many other international artists have already been featured in Hooks. We have covered countless Fashion Weeks around the world in person, with the support of our official magazine partners. And I can't forget the digital milestones; in 2024, Hooks reached the milestone of 704 thousand followers on Instagram and 1.1 million followers across its two TikTok accounts. Additionally, the magazine's videos have accumulated over 32 million likes. 5. With partnerships in more than 30 countries, what challenges and successes have you encountered in establishing global collaborations with companies and artists? The biggest challenge, for sure, was the language barrier and also the culture. I love my country, Brazil, very much, but to establish connections around the world, I often had to conceal that fact. Unfortunately, for many countries, Brazil is considered a "developing" location. However, we've conducted business in languages you wouldn't even imagine, we've even managed in Russian, but of course, with the help of the digital world, these connections became "easier." 6. Hooks Magazine is recognized for its commitment to providing factual content instead of gossip. How do you maintain this commitment in the fashion journalism landscape? Well, we are a fashion and entertainment magazine. Take the biggest magazine of all time, "Vogue," for reference. Do you see them publishing celebrity gossip? Most of these "gossips" aren't even confirmed, and journalism is about research and fact-checking, not speculation. The purpose of Hooks is to bring a world that often only reaches a very privileged elite to people in general who like to follow trends, events, and releases. Hooks is about art, design, fashion, and truth. 7. In your career, there are surely people who have inspired you and supported you, would you like to give special thanks to anyone? Certainly, you know, I grew up in a Christian family, with loving parents. Of course, we had problems in my adolescence with my sexuality, but everything had a final purpose. I would like to extend my special thanks to my father Paulo, my mother Rosa, my brother Jackson, who has been my life companion since childhood and has always supported me, and to my sister-in-law, who has been a part of my life since childhood as well. Along this path, I've had special people who helped me in the world of fashion. I thank Evely Oliveira, a friend and partner who was with me in the most difficult moments of tears and crises. I am grateful to a friend of many years, who taught me a lot, named Chris Preta. To friends who supported me since school, Alessandra Bergamaski and Gizah Tissot, I love you like sisters! To friends whom destiny has taken out of my trajectory, but for whom I am grateful, Marcos, Lucas, and others, you know who you are, haha. Special thanks today to Matheus Lopes, who is the current commercial director of Hooks; this guy changed the history of the magazine! So, from the bottom of my heart, I thank you; I will always be grateful. After shedding a few tears while writing these acknowledgments, I will say goodbye by thanking this beautiful tribute from the magazine! I couldn't include all my thanks here, but if you know you've been with me, know that I am grateful!

Considered a must-have by the artist, the product comes in purple; The global launch is available on the brand's website. Photos Disclosure Stanley Stanley, an innovative brand known for stylish thermal products for food and beverages, is partnering with Olivia Rodrigo - a three-time GRAMMY®-winning singer and songwriter - to launch a limited edition 1.18L Quencher cup. As an authentic fan of the brand and having featured the Quencher as one of her must-have items, the stars have aligned for this unmissable collaboration. Developed in Olivia's favorite color purple and adorned with red and silver stars, the celestial design embodies the soft-grunge essence of the GUTS tour - the artist's current work - in the Stanley x Olivia Rodrigo Quencher.

Photo Disclosure Pabllo Vittar surprises with every move, and today the artist made history in the global music scene by reaching the Global Top 50 on Spotify, becoming the first drag queen to achieve this feat. Photo Disclosure The song “Alibi” by Sevdaliza, Pabllo Vittar, and Yseult is dominating the charts and today reached #47 on Spotify Global. PV now has over 6 million monthly listeners on the platform and 12 million followers on Instagram. It is worth noting that the artist recently released "Batidão Tropical Vol. 2," taking fans on a sonic journey with the rhythms that are a reference and part of the artist's background, in a true celebration of diversity and Brazilian culture. LEARN MORE ABOUT THE SINGER SEVDALIZA Sevdaliza, born Sevda Alizadeh, is a 36-year-old Iranian-Dutch artist who began her musical career in 2014. Originally from Tehran, the capital of Iran, she moved to the Netherlands as a refugee, giving her a unique multicultural identity. Throughout her journey, Sevdaliza has faced significant challenges, including being denied a visa to enter the United States during Donald Trump's administration. Since the start of her career, Sevdaliza has released several EPs and two studio albums, "ISON" (2017) and "SHABRANG" (2020). Her songs, predominantly sung in English, also feature elements of the Persian language, reflecting her rich cultural heritage. While "Alibi" is currently climbing the charts and gaining popularity, Sevdaliza's biggest success to date is "Ride Or Die, Pt. 2," a collaboration with Villano Antillano and Tokischa. Released in April, this track has accumulated 110 million streams on Spotify, making it the artist's most popular song on the platform. Tokischa, one of the collaborators on the track, previously worked with Luísa Sonza on the song "La Muerte."

Photo Disclosure Saint Laurent Revealed on the occasion of Fall 24, the Niki oversized bag embodies the modern and authentic spirit of today’s Saint Laurent. Its graphic and supple lines, vintage textured leather, a sophisticated chain and its Saint Laurent monogram complete the unique allure of the Niki oversized bag. Available in black and light musk soft lambskin.

'LONDON' COVER EDITION - JULY 24 ISSUE Photos: Arina Orlova - @arinaeagle In this special edition, we are pleased to feature Gabriela Rank on the cover. With her striking presence and unmistakable style, Gabriela embodies the sophistication and modernity that define our edition dedicated to the British capital. In an exclusive interview, we explore the world of Gabriela Rank, from her fashion choices to her travel experiences, offering an intimate glimpse into her life and career. Gabriela Rank is known for her refined and classic approach to fashion. When discussing how she selects her pieces for important events, Gabriela reveals that she always invests in timeless items. For her, quality and comfort are paramount. In a world where trends are fleeting, Gabriela believes that classic pieces are the true wardrobe staples, providing a solid foundation for any occasion. Her goal is to feel comfortable and confident, allowing her personality to shine regardless of the event. Travel plays a crucial role in Gabriela's life, not only professionally but also personally. She shares that her most challenging travel experiences have also been the most enriching. Adapting to different cultures and absorbing the best of each has transformed her world view, broadening her horizons and enriching her life. These varied cultural experiences have allowed Gabriela to grow as both a person and a professional, making her more resilient and adaptable. Gabriela is also known for her ability to capture the essence of the people and places she photographs. She approaches each photo session with a keen eye for the best angles and interaction with the environment. Light and surrounding elements are carefully considered to ensure that each photo captures not only her image but also the essence of the moment. This meticulous approach is what makes her work visually captivating and deeply personal. Check out the exclusive interview: 1: How do you choose your outfits for an important event, and what are the key elements you always look for in a garment? I always invest in timeless pieces. Trends come and go, but classic pieces remain as true wardrobe staples. My main criteria are quality and comfort. It is essential that I feel comfortable and can breathe easily, regardless of the event. 2: What was the most challenging travel experience you've ever faced and how did it impact your personal and professional life? I've had numerous different cultural experiences, and in each one, I've managed to adapt and absorb the best each had to offer. These experiences have transformed me for the better, broadening my worldview. 3: What are your golden tips for maintaining healthy and radiant skin, especially during frequent travels? Taking care of your skin is crucial. My routine includes plenty of hydration, both by drinking lots of water and applying quality moisturizing creams. Additionally, I never skip using sunscreen to protect my skin from sun damage. 4: What is your approach to capturing the essence of people and places in your photographs? In every photography session, I carefully consider the best angles and how the environment interacts, including light and surrounding elements. This ensures that each photo captures not only the image but also the essence of the moment. 5: How do you adapt your lifestyle and routine to different cultures and environments during your travels? Before visiting any place, I make a point to read and research about the local cultures and customs. Understanding and respecting these cultural differences is crucial. I keep an open mind and never judge differences, as I believe they enrich our experiences. 6: Where do you draw inspiration for your photo shoots and fashion projects, and how does it reflect in your work? My inspiration comes from various sources: trends I follow on Instagram, magazines, specialized websites, and sometimes, with valuable input from designers and personal stylists. Together, these influences shape a style that is both current and personal to me.

'CELEBRITY' COVER EDITION - GLOBAL ISSUE Producer : Zoid Creative Co. | @zoidcreative / Studio : Zoid Estúdio | @zoidestudio / Agency : ADR Agência | @adragencia / Creative Direction : Rafaela Guitel | @guitelrafaela / Executive Producer : Isabella Yogui | @bellayoguio / Photography : Felipe Adati | @feadati / Cover Video : Breno Rodriguez | @rodriguezbreno / Backstage : Lucas Calixto | @lukascalixto / Stylist : Giovanna de Vitto | @giovannadevitto / Beauty : Luciano Rodrigues | @lcfrbeauty / Hair : Raphael Gazpar | @raphaelgazz Special Thanks : @caito.caito.caito / Editor-In-Chief Hooks : @directorhooks / Marketing Director : @mathlopes / Fashion Director Hooks : @evelyoliveira On social media, where millions of people connect, one figure stands out not only for her impeccable style but also for the strength she exudes in each post. Emily Garcia , one of Brazil's most renowned digital influencers, has not only amassed an army of over 20 million followers but also won the hearts of all who admire her journey marked by overcoming challenges and triumph. From a young age, Emily radiated a unique light that set her apart. Her path to the catwalk began at age 11 when, despite her family's financial difficulties, she attended Desirré Soares' modeling course with determination. The obstacles were many, but her passion and talent drove her to compete in "Juvenile Girl," the first of many contests that would come to define her career. The awards soon followed, culminating in the title of "Miss Teen Earth" in 2017, a milestone that opened doors to an international modeling career. However, it was not all smooth sailing: Emily faced tough battles against depression, a result of criticism and hate on social media. Periods of withdrawal ensued, but with the unwavering support of her family, she reemerged stronger than ever. Stardom brought not only recognition but also the opportunity to change lives. With her growing success, Emily did not hesitate to give back, providing comfort and stability to those she loves. Gestures like gifting her parents a new car and supporting friends and family have become hallmarks of her generosity. Her passion for fashion and desire to inspire led her to create her own brand, "Emily Beachwear," a swimwear line that reflects her inclusive and authentic vision. Despite the intense routine, the birth of her son Miguel brought a new purpose to her life and pushed her to resume her career with even more vigor. Over the years, partnerships with renowned brands have solidified her influence in the market. Companies like Hidrabene, Shein, and Méiluz have recognized not only her reach but also her unique ability to genuinely connect with her audience, sharing not just products but also life experiences. Dress: @fauvebrand  | Belt: @gigi_studio  | Gloves: @acervodasprima  | Flats: @arezzo Emily is not just an influential voice on social media; she is a beacon of hope for millions who, like her, face challenges and fight for their dreams. In her own words: "If I can be for someone what I didn't have when I needed it most, then every difficulty will have been worth it." Check out the exclusive interview: 1- Emily, first of all, it is a pleasure to have you with us today! You have achieved a high level of success. Looking back at your childhood, when did you realize you wanted to pursue a career as a model and digital influencer? The pleasure is all mine to be part of this amazing team and wonderful work. Initially, the career of an influencer came as a consequence of my work as a model, which is indeed what I dreamed of. Since I was little, I always wanted to be in the artistic field; it was already a desire that lived inside me, whether as a model, actress, or even singer. When I was young, neighbors and family members always commented, "This girl has the makings of a model, even the way she walks is like she's on a runway," or "She has a very photogenic face, she'd be great in campaigns and magazines." These comments only fueled the desire that already lived within me. At the age of 12, I took a modeling course in my city and participated in various beauty contests, accumulating several titles and crowns. At the time, it was the Miss Teen category, as I was too young to compete in the adult contests. I won Miss Teen Londrina (city), then Miss Teen Paraná (state), followed by Miss Teen Brazil (national), and finally, Miss Teen Universe. Representing Brazil, I went to Ecuador in search of the international title and won it. Campaigns and jobs started to appear, and by the age of 16/17, I already had my financial independence, even if it wasn't much, it was something for me! Also, at that time, the influencer Rezende needed a young, charismatic, and beautiful girl to make appearances on his YouTube channel. Coincidentally, a member of his team was a photographer from one of the contests I had participated in and recommended me. After appearing on his channel, my social media presence grew increasingly as I continued to win over the audience. 2- Your mother has always been a great support for you, especially during difficult times. How would you describe her importance in your journey? My mother was a pillar to keep me from giving up; she was always there by my side, holding my hand through thick and thin. My father didn't believe it would work out and thought it was "money thrown away" because we had to take from what we didn't have to buy a "pair of shoes" for a fashion show or clothes for events. So, my mother was the one seeking sponsorships, knocking on doors! She was with me through every moment, and she is a big part of my success. Today, I give back with great gratitude by doing the minimum: honoring my parents, fulfilling their dreams, and always doing my best. In fact, I even do things for them before doing them for myself. The first money I managed to save, I bought a better car for my parents because at that time, theirs was almost breaking down from all the running around my mother did for me. Dress & Corset: @fauvebrand 3- You faced criticism and haters on social media, which resulted in a period of depression. This shows how vulnerable we can be to the negative aspects of the internet and how important it is to have support and take care of our mental health. How did you manage to overcome this situation and come back stronger? Yes, I had a critical phase in terms of mental health, which resulted in deep depression. I was bedridden, unable even to get up to take a shower, unable to eat properly, which led to significant weight loss, and I couldn't work, causing my income to plummet. The reason was that my Instagram following was growing rapidly. Consequently, as the compliments increased, so did the criticism. I wasn't prepared to handle it. It was something I absorbed deeply, causing me immense harm. I had to acknowledge my condition, and with the help of my family, I sought treatment from psychologists, psychiatrists, therapies, and medications. This is how I started to recover and gradually build resilience. My faith also played a crucial role in helping me get back on my feet and fortify myself. The fact is that I have always been a 100% transparent person, not following any "character" or wearing any mask, very authentic, with mistakes and successes but always very transparent. However, today, after years on the internet, I am much more resilient and balanced regarding this. 4- Motherhood has brought a new purpose to your life. How has being Miguel's mother influenced your perspective on work and personal life? Motherhood has definitely brought a new purpose and maturity to my life. Let's say that when a child is born, we mothers "are reborn." Before motherhood, I was more "reckless," sometimes even irresponsible... Today, I know that I have a little being who is my life, totally dependent on me, which makes me wake up every day with a desire to always evolve and become a better human being. I work hard to always provide the best for him. 5- You have always had a passion for fashion, which inspired you to create your own swimwear brand, "Emily Beachwear." What has been the most rewarding and the most challenging part of this venture? I've always loved bikinis, so I wanted to step out of my "comfort zone" and take on this new challenge of "entrepreneurship." I sought to create something from scratch that reflected my identity while incorporating inclusivity for all body types, etc. I felt fulfilled seeing the models wearing something that was "mine," you know? However, the most challenging part, and this is no surprise, is that entrepreneurship is not as simple and easy as some people "think." It requires resilience and a lot of focus because there are indeed many challenges, especially when starting from scratch. Emily wears/ Dress: @acervodasprima  | Sunglasses: @balenciaga  by @protusgroupbr | Necklace: @minhavotinha  | Sandals: @arezzo 6- Throughout your career, you've partnered with major brands. Which collaboration was the most significant for you and why? I believe it wasn't the largest, but certainly the most significant was a campaign with SHEIN. We developed a collection "SHEIN x Emily Garcia", featuring pieces that resonated with my lifestyle and personal style, available in various sizes, including plus size. Unlike anything I've done before, these were not just promotional looks; they were designed exclusively for me. It was incredible to embrace inclusivity across sizes. What I find most fulfilling are the daily photo shoots or filming sessions, where I can showcase the modeling skills I've honed over the years and see my passion for fashion come to life in my daily work. 7- And last but not least: What is your voice? What would you like to say to the world if you had the opportunity? I see that many people, when they gain fame and recognition, forget all the difficult past they had, and they don't remember that it was this troubled past that got them to the moments of glory nowadays. If there's one thing I don't forget, it's the battles and hardships that brought me to where I am today. I believe that my life's resilience is what makes so many people interested in following my journey and connecting with me. I want to be a life inspiration to many people, whether it's believing in love again, knowing the power that family has to change our lives, or always striving to be surrounded by people who want the best for you and your happiness, regardless of anything.

'BUSINESS' COVER EDITION - JULY 24 ISSUE Photos: Paty Brandão - @bokehelumiere Beauty: Ander Machado - @andermachadooo PR: Giovanna Prates - @gio.prates Design Director Cover: @mathlopes Janaina Fernanda Packer is a Business Mentor, Leader Coach, Life Coach, and Behavioral Analyst, working in the Health Sector through PACKER Consulting & Training for 16 years. In addition to the aforementioned qualifications, she holds a Master's degree from UFPR, an MBA in Strategic Business Management from FGV, as well as other specializations and complementary training. She is a Lecturer in Postgraduate Programs and Vice President of Mueller Group in Santa Catarina (BR). In an exclusive interview, she tells us about the immeasurable opportunities in her personal development process and career planning. Coming from a small town in Santa Catarina, she discovered what life truly entails after moving to Curitiba and leaving her parents' home. She learned firsthand about the burdens and rewards of her choices. For her, it is necessary to have the maturity to withstand all kinds of "seas." As Franklin D. Roosevelt once said, "A smooth sea never made a skilled sailor." Jana initially dedicated herself to studying Pharmacy and Biochemistry. No one in her family was in the health sector; instead, they were all in the fields of exact sciences and business management. For her, it was a different calling from what she was accustomed to in her routine. Then came the undergraduate degrees, postgraduate studies, specializations, and focuses on Quality and Research, followed by a Master's degree and teaching, and eventually training in Strategic Business Management. This marked the beginning of the process that has led to her current success in Business Mentoring for companies in the Health Sector. Here are some highlights from our interview: "You can't reap without sowing, achieve incredible results without investing properly, or delight without understanding. So start by understanding what your client truly needs in order to serve them with excellence. Connect and build a bond before thinking about exceeding expectations and delighting them!" "Throughout my journey, I felt the pain of colleagues who were amazing at managing their routines but struggled with administration. The excuses were numerous. That's why I pursued this knowledge! Understanding the past, executing the present, and strategically positioning the future with sustainable management adapted to the new context we live in." Specializations and MBAs, along with conversations with professionals, have taught her a lot about the practical aspects of managing small, medium, and large enterprises. As the owner of Packer Consulting and Training, a company focused on professionals and businesses in the health sector, her Business Mentoring Program has been a success, driven by a well-structured career plan devised by a visionary woman who is ahead of her time! "I understand the pain of a budget that seems never-ending! Questions and reflections are met with great empathy. I am passionate about people. I realized that people are the solution, not the problem." Today, as the Vice President of an incredible group with remarkable and family-oriented collaborators, Jana feels grateful and blessed to be able to embrace each company in a unique and personalized way. Whether a company arrives amidst turbulent seas or calm waters, she will undoubtedly help you applaud the sunset, illuminating your decisions in a well-founded, healthy, consistent, and sustainable manner. Finally, she leaves a message for the readers of Hooks Magazine: "Show up, do your best, and take your place! Stop fighting for someone else's spot while they take yours! Claim your destined place! Come with me, and let's enjoy learning along the way! You won't be alone in this!"

PUMA and Paloma Spain Unveil New Gender-Neutral Collection Photos Courtesy PUMA PUMA and Paloma Spain present a new collaborative gender-neutral collection, celebrating queer identity, the athletic culture of the 80s, and the disco brilliance of the 70s. This collection seamlessly combines the elegance of Paloma Spain with PUMA's heritage in sportswear. Inspired by the nostalgic allure of the 70s, the new PUMA campaign with Palomo Spain offers a behind-the-scenes look at a promotional photoshoot. Set in a studio reminiscent of Hollywood's golden era, the backdrop perfectly aligns with the proposed narrative. The campaign models exude natural charm as they rehearse their movements under perfect lighting, juxtaposed with the shadows of the production crew. The new PUMA x Palomo Spain collection features a fusion of retro and contemporary touches, with premium fabrics, distinctive logos, and finishes, as well as a rich palette of warm colors. Highlights include the Nitefox Loafer and a new version of PUMA's classic silhouette, the Palermo. PUMA and Palomo Spain have reimagined the Palermo with an asymmetrical color block in shades of red. The collaboration also features a revamped version of the Nitefox, transformed into the Nitefox Loafer. This design combines a robust sole with a traditional moccasin upper, adorned with tassel fringes and an elegant silver buckle featuring the collection's logo. Among the clothing pieces, the T7 jacket and pants set stands out, crafted from premium jacquard knit fabric, reminiscent of previous PUMA x Palomo Spain collaborations. The collection is rounded out with tops, t-shirts, and accessories. "I am very excited about the pieces. I love white looks. I think you look like a smarter, more elegant version of yourself when you’re dressed all in white. The long pants and the long-sleeved knit tracksuit are delightful," said Alejandro Gómez Palomo, founder and creative director of Palomo Spain. The PUMA x Palomo Spain collection is now available at PUMA.

‘FASHION’ COVER EDITION - JULY 24 ISSUE PH: @photzmuller Beauty: @joaocerqueiramakeup Styling: @joaoproduction_ Advisor : @kaiocezzar_ Fashion Video: @vitaoteaser Design Director: @mathlopes Influencer Erika Schneider , graces the cover of the 'FASHION' edition of Hooks Magazine , bringing a unique and inspiring perspective on the fashion world. In an exclusive interview, Erika shared her experiences and insights, revealing a deep and evolving relationship with the fashion industry. The shoot for Hooks showcases the influencer's most fashionable side, highlighting a sensual and modern aesthetic. Erika chose an urban approach with a futuristic touch, demonstrating how fashion can be versatile and expressive. "It was wonderful," she says about the experience, highlighting the excellent work of the production team. This shoot reflects her good taste and ability to incorporate different elements into her visual compositions. Over the years, Erika has developed an intimate and informed relationship with fashion. She understands that fashion goes beyond merely acquiring clothes; it is a form of expression and a cultural, historical, and economic phenomenon. By participating in fashion weeks around the world, she has realized how these events reflect the particularities of each place, something she is eager to share with her followers. Her personal style, widely praised, is an extension of her life philosophy. For Erika, style isn't just about clothes, but about all the choices we make, from the music we listen to, to the places we visit. "The look is just a reflection of all that," she states, encouraging her followers to seek authenticity and dress according to what they want to convey each day. Among all the pieces and accessories from the magazine shoot, Erika highlights her preference for a particular pair of boots. "They convey a very fashion-forward style," she comments, emphasizing the importance of creating combinations that are in harmony with the environment. Exclusive Interview: 1. Erika, your latest fashion shoot was a huge success. What did you enjoy most about this experience and how was it working with the production team? It was wonderful. We opted for a sensual and fashionable vibe. Fashion allows for that. In fact, fashion allows for almost anything. It was a very tasteful shoot, very urban with a slight futuristic touch. 2. Fashion has always been a great passion of yours. How would you describe your relationship with fashion over the years and how has it evolved? I started to research more and understand the context of fashion. It’s not just about buying clothes. It’s a vector of expression and economic, historical, anthropological, and cultural transformation. I've been learning more and more and want to share this with my followers. For example, fashion weeks—I've had the opportunity to participate in several—and each country’s is different. They are a reflection of each place. 3. Your style in the shoot was highly praised. Where do you draw inspiration from to compose your looks and how do you define your personal style? I've always enjoyed talking about style. It’s not just about clothes. Style is how we communicate through our choices, whether it’s a song, an outing. I believe the look is just a reflection of all that. The important thing is not to follow what’s trending but to choose what suits you and what you want to convey each day. 4. What were the main challenges you faced during the production of this shoot and how did you overcome them? I didn’t face any obstacles. On the contrary, I love participating in tasteful shoots. 5. Do you believe that fashion has the power to influence and empower people? How do you use your platform to promote this idea among your followers? Fashion is all about empowerment. When we wear something that doesn’t suit us, it affects our behavior and self-esteem. I aim to convey to my followers that they should feel free to choose what they like to wear, to make good combinations that reinforce their style and uniqueness. 6. Finally, what is your favorite piece of clothing or accessory from the photoshoot and why? Is there a special story behind this choice? I loved all of them, especially the boots. They convey a very fashionable style. To wear them, you need to create combinations that also harmonize with the environment.

Art Direction: Anthony Vaccarello Photographer: Gray Sorrenti Models: Bella Hadid, Rosé Park, Liu Wen, Frederic Bittner, Dominic Sessa, Kiko Mizuhara, Penelope Ternes #YSL #SaintLaurent #YvesSaintLaurent #YSL55 @anthonyvaccarello

PHOTOS COURTESY LANCÔME Lancôme, a renowned perfume house, proudly presents its latest creation: the Absolue Les Parfums collection. This exclusive line features 11 new fragrances dedicated to the iconic Rose Centifolia, cultivated in the heart of their own estate. The Vision of Master Perfumers Fanny Bal and Dominique Ropion “This composition is as clear as morning dew. A pure, delicate, and sunny rose, created instinctively,” say master perfumers Fanny Bal and Dominique Ropion. Inspired by the first rays of the sun reflecting on the morning dew, they have captured the essence of an optimistic rose that shines with a lily of the valley accord. This fragrance dances alongside jasmine from the estate, offering a clean, luminous, fresh, and floral blend that evokes infinite possibilities. Le Domaine de la Rose: Cultivating an Inimitable Rose Lancôme’s estate is a sanctuary where nature thrives in its wild state, providing the perfect environment for cultivating the Rose Centifolia. Absolue Les Parfums is the first haute-perfumery collection dedicated to this rose, revealing an exclusive fragrance unlike any you have experienced before. Reinventing the Iconic Perfume Ingredient Lancôme’s master perfumers have moved beyond the classic olfactory pyramid, developing a new method of constructing a perfume: the halo construction. In this innovative approach, the rose becomes the heart of an olfactory symphony. Each fragrance in the Absolue Les Parfums collection is born from the fusion of Lancôme’s exclusive rose with an emblematic natural element from the rose estate. A Unique Olfactory Experience With Absolue Les Parfums, Lancôme invites perfume lovers to embark on a unique sensory journey. This collection is not only a celebration of the Rose Centifolia but also a tribute to the art of perfumery. Comprising 11 exceptional fragrances, each promises an unparalleled olfactory experience, transforming everyday moments into pure indulgence and luxury. Discover the new Absolue Les Parfums collection and allow yourself to be enveloped by the elegance and sophistication that only Lancôme can offer.