"MEXICO" EDITION COVER - MAY ISSUE Photos: José Indart - @joseindart Stylist: Lau - @laustyling Beauty - Jorge Chaparro - @mua_jchaparro Team Hooks Design and Marketing: Matheus Lopes - @mathlopes Fashion Director: Matheus Hooks - @directorhooks Writer: Nubia Dias - @diasnubia Simone de Almeida, the model, has been increasingly standing out for her beauty, charisma, dedication, and professionalism. She is also an investor and loves topics related to the financial market, always attentive to this niche. Hailing from Tramandaí, RS, she is considered one of the most relevant highlights in the fashion industry. Despite her young age, Simone is already gaining notoriety in the fashion world. Her beauty is noticed and admired by everyone. She emphasizes that gratitude is essential to becoming happier, more satisfied, and fulfilled. Simone knows that she still has a lot to conquer, but she is already grateful for everything she has achieved so far. She recognizes that her accomplishments thus far are the result of her hard work. Having the freedom and ability to fulfill her desires and dreams motivates her even more each day. She promises not to stop anytime soon. In an interview, Simone reveals that she has always had an artistic gift in her life, being fascinated by fashion, music, and acting. Get to know more about this young and successful model and investor! We, at Hooks, had the privilege of talking to her. 01 - Simone, you have been increasingly standing out in the fashion world. Tell us a bit about how your interest in fashion began. Did you always aspire to a modeling career? "My interest in fashion started in childhood. Since I was little, I loved looking at magazines, watching fashion shows on TV, posing for photos, and things like that. I have always loved cameras. When I was a child, my mother even took me to do a photo shoot because she already saw my potential. Today, I can see this talent more clearly in myself. I have also always enjoyed singing and acting, and I'm looking to improve and start studying to enhance my acting skills. I have always been enchanted by both the world of fashion and performances." 02 - If you could describe yourself in a few words, what would they be? "I am a mature woman who knows what I want and where I want to go. I am very determined, dedicated, intelligent, and I am also powerful. I know my worth." 03 - Was it because of your career that you made the decision to live outside of Brazil? Was it easy to make that decision? Tell us more about this important decision in your life. "I always wanted to live abroad because my hometown is small, and I didn't see much of a future as a model there. The opportunity to go to Mexico arose through a childhood friend who already worked as a model in Brazil and Mexico. She proposed that I go with her to Mexico and have that experience. She helped me with everything, and I am very grateful for her support. She went above and beyond to assist me and see me grow in this industry. I haven't been living here for long, but I am grateful for everything I have been achieving. Being in Mexico provides me with growth and learning opportunities." 04 - Currently, you are living in Mexico, right? What reasons led you to choose this country? Are you satisfied with that choice? "Yes! I live in Mexico. I feel that it is a country full of joy, hospitality, and the people have a wonderful energy. As I mentioned, the interest in living here came from the encouragement of a friend. The culture, landscapes, people, and cuisine captivated me. Today, I am very satisfied with this choice." 05 - Simone, what are you most grateful for in your life right now? "I am grateful for how far I have come. I have been able to fulfill some dreams that I never imagined I could achieve! My journey has had challenges, triumphs, frustrations, and many accomplishments. Even the 'small steps' have been important in my life, and I value them as well. From the simplest decision to the decision capable of causing significant impacts, they are all important." 6 - Is there any project/plan that you could share with us exclusively? It would be great to know! "I am about to fulfill one of my biggest dreams, which is buying my house in Brazil. The purchase of this house means a lot to me, and everything is falling into place." 07 - Last question, but not least: if you could display a message on a billboard, what would it be? "Never stop shining and always stay true to yourself."

Saint Laurent opens its first store in Belgium, in Brussels, Anthony Vaccarello’s hometown. Located in the heart of Brussels, boulevard de Waterloo, the new store presents Anthony Vaccarello’s new vision of architecture. The collections are complimented by floating displays of precious marble, rough exposed plaster, black glass, mirrored surfaces and marble on the walls. The stained gray, white flooring is peppered with pops of color, a deep blue and vivid orange. The ground floor hosts a planted patio within the store, whilst the first floor is dedicated to the VIP room, also a presentation of vintage furniture specially selected for this store. The store offers collections for men and women as well as accessories and shoes. The store is located: 56 Boulevard de Waterloo 1000 Brussels, Belgium

Tour locations and dates: Christie’s London Christie’s Paris Christie’s New York May 23– June 2 - June 27 – July 6 - September 30 – October 6 Steven Meisel (b. 1954), Madonna, New York, 1992, archival pigment print Estimate $150,000–250,000 Christie’s is pleased to announce its participation in the ongoing anniversary celebration initiated by Madonna and Saint Laurent’s re-issue of ‘SEX’ the boundary pushing 1992 photography book by Madonna and Steven Meisel. As part of the project Christie’s will present Madonna x Meisel – The SEX Photographs an auction of over 40 works, as editions of one, in a live sale taking place in New York on October 6, 2023. Upon its release in 1992, Madonna’s book became a controversial, cultural sensation around the globe, due to its erotic content and liberated views of sexual self-expression. Envisioned by one of the most influential musicians of all time, ‘SEX’ contained iconic imagery by Steven Meisel as well as written text by Madonna where she introduced her persona, Dita. The book remains the best and fastest selling coffee table book of all time. In 2022, Madonna and Saint Laurent’s Creative Director Anthony Vaccarello marked the 30th anniversary with a first time ever re-edition of the notorious book with 800 limited edition copies and a first-time gallery exhibition at Miami’s Art Basel. Darius Himes, Christie’s Deputy Chairman, International Head of Photographs comments: “The much-deserved hype and white-hot energy given off by Madonna in the early 1990s was conveyed and immortalized through Steven Meisel’s photographs. He knew how to capture the allure and sexuality of pop’s reigning queen in a way that was unrivalled. In the intervening 30 years since her infamous SEX book was released – shot exclusively in collaboration with Meisel – what has become clear is how truly iconic those photographs remain. They sit at a moment in art history of the late 20th century that both summarizes a moment, playful and prescient, and hints at the future of public stardom driven by image- conscious figures. These images are nothing short of brilliant.” Ahead of the auction a curated selection of photographs will be traveling to London (May 23 - June 2) and Paris (June 27 – July 6). A portion of the proceeds for the sale will benefit Raising Malawi, in support Malawi’s orphans and vulnerable children with critical resources. ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized the way fashion and society merge and interact. Since its inception, Yves Saint Laurent has held influence both inside and outside the fashion industry, embracing different forms of art. Over the years, its founder, the couturier Yves Saint Laurent secured a reputation as one of the 20th century’s foremost designers and personalities. Under the creative vision of Anthony Vaccarello and the leadership of Francesca Bellettini, the brand has built solid foundations for its development and is pursuing its evolution to continue enhancing its influence. Saint Laurent’s status as a leading fashion House is fully established and recognized by a very distinctive identity and strong codes. Saint Laurent competes globally with the most-high-end exclusive luxury brands and occupies a leading position. ABOUT RAISING MALAWI Established in 2006 in response to the orphan crisis created by the AIDS epidemic, Raising Malawi has supported Malawi’s orphans and vulnerable children with critical resources including education, medical care, food, shelter, and psychosocial support. Raising Malawi has run extensive programs in its sixteen years, including founding the arts program at Jacaranda School, constructing 14 primary schools and 1 secondary school in rural villages previously lacking physical school structures. Raising Malawi built the Mercy James Centre for Paediatric Surgery and Intensive Care, which has revolutionized children’s healthcare in Malawi via the creation of a free-standing state- of-the art paediatric surgery & intensive care facility on the Queen Elizabeth Central Hospital grounds. Raising Malawi has proven over time its ability to grow and adjust to meet the needs of Malawi’s most vulnerable youth and will continue to do so for decades to come. ABOUT CHRISTIE’S Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai). Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. Christie’s has sold 8 of the 10 most important single-owner collections in history, including the Paul G. Allen Collection—the most valuable collection ever offered at auction (November 2022). In recent years, Christie’s also achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvator Mundi, 2017), for a 20th century artwork (Andy Warhol’s Shot Sage Blue Marilyn, 2022) and for a work by a living artist (Jeff Koons’ Rabbit, 2019). Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace. Following the groundbreaking 2021 sale of the first digital art NFT ever offered by a global auction house (Beeple’s Everydays), Christie’s recently launched the first fully on-chain auction platform dedicated to exceptional NFT art. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including the use of hologram technology to tour life-size 3D objects around the world, and the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats. Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability by reducing our carbon emissions by 50% and pledging to be net zero by 2030, and actively using its platform in the art world to amplify under-represented voices and support positive change. Browse, bid, discover, and join us for the best of art and luxury at: www.christies.com or by downloading Christie’s apps. * Pleasenotewhenquotingestimatesabovethatotherfeeswillapplyinadditiontothehammerprice–seeSectionDoftheConditionsof Sale at the back of the sale catalogue. * Estimates do not include buyer’s premium. Sales totals are hammer price plus buyer’s premium.

Photos: André Keke - @andrekekestudio Team Hooks Design and Marketing Director : Matheus Lopes @mathlopes Fashion director and writer : Matheus Hooks @directorhooks Since childhood, Raphael Oliver has felt a fascination for feminine beauty and the world of makeup. Influenced by his uncles, he began exploring photography as a hobby but soon realized that something was missing to make his images shine even brighter: makeup. Determined to improve his skills, he started studying on his own, analyzing magazine covers and makeup catalogs, and ventured into doing the first makeovers on close friends. Throughout his professional journey, Raphael Oliver worked in advertising and photography, but makeup has always been present in his life. It was in a beauty salon that he had his starting point as a professional makeup artist, and with dedication and passion, he became a master of the art of makeup, exploring techniques of light and shadow, colors, textures, and effects, being internationally recognized as one of the greatest experts in the field. With the launch of the R.O Master Class in 2017, Raphael Oliver was able to bring his knowledge and makeup techniques to people from different parts of the world, further expanding his recognition as an educator and beauty market specialist. In 2021, he took an important step in his career by launching the online training program "Master of Makeup," a comprehensive program that prepares professionals in makeup techniques, career development, photography, and marketing, further solidifying the Raphael Oliver Academy and spreading his knowledge worldwide. In an interview, Raphael Oliver shares his story of how he discovered his passion for makeup and photography, his learning process, and how makeup has become such an integral part of his professional life. 1. How did you become interested in makeup and photography? I remember being around 15 years old and admiring the covers of cosmetics catalogs. Those photos of beautiful, well-made-up faces always radiating happiness and satisfaction intrigued me. Having two photographer uncles in my maternal family, I started taking photos of my friends as a kind of play, and that's where my journey in what would later become my profession began. 2. When did you realize that makeup was the missing element in your photographs? I realized that, like a painting, photography captures a moment in someone's life, and for a good photo, at least a bit of makeup was necessary. Powder to reduce shine, mascara, blush, lipstick, and eyeliner were the first products I acquired to start doing makeup on my friends and clients. It became clear to me the power of makeup in transforming and enhancing their beauty. Gradually, my interest in makeup grew even more than my interest in photography. 3. How did you start studying makeup and doing your first makeups? I started by trying to replicate the makeup styles I saw on magazine covers, using the few products I had. Even this small step was important in gaining experience with makeup. When I moved to the capital of Tocantins, Palmas, in 2010, to study Marketing, I started working at a photography studio, where I did makeup for clients. Some of them were pregnant women who just wanted to capture the moment, sometimes with little or no preparation. I did their makeup to help, knowing that it would make a difference in the photo shoot. Over time, encouraged by friends, I did a test at a beauty salon to work as a freelance makeup artist on weekends, and that's when I truly started my career as a makeup artist. Some time later, I took my first beginner makeup course at a makeup school in São Paulo, where I learned about products and their correct application, as well as color theory and other topics. From there, I began my journey as a self-taught artist in search of my personal style. After a few years, I honed the style I do today, which is a more dramatic social makeup, something I enjoy and chose to pursue. 4. What was the biggest challenge you faced throughout your journey as a makeup artist and educator? Well, in the early days of my career, I had a lot of doubts. At that time, there was very little discussion about the makeup artist career as a whole (and, in fact, there is still very little today). I heard and saw a lot of focus solely on makeup techniques, but not much about how to become a successful entrepreneurial professional, gain recognition, and have sustainable income. My challenge, like that of many makeup artists, was knowing how to work in a way that attracts clients. Basically, I asked myself, "Okay, I have the makeup technique, but now what?" "How do I attract clients and make money in this profession?" The answer came after many years of study and experience. Today, something I advocate for is that makeup artists study and take an interest in everything that encompasses the career, not just the technique. 5. How did you become a master in professional makeup? Share the pivotal moment in your career. In the beginning, it happened somewhat by chance. I would always post the results of the makeups I did on my clients on social media, and that started to catch the attention of people in my city, state, and later on, from other parts of Brazil. As a result, I began receiving messages from people interested in learning from me. My first contact with education was through a course I taught in Belo Horizonte - MG, at the invitation of a local makeup school. From there, a spark ignited in my heart, showing me that I had a purpose in the educational field. Years later, when I was hired to teach my first masterclass in Dubai, I knew for sure that I had chosen the right path and that all the work I had done had been worthwhile. 6. How did the idea of creating the Raphael Oliver Academy come about? And what courses are offered by the Academy? For about 8 years, I worked serving clients in other people's beauty salons and also in my own salon. During that time, I balanced my passion for education on alternate days. However, I realized that I wanted to focus primarily on the educational field. In 2018, I sold my beauty salon in Palmas - TO and decided to move to São Paulo - SP to be more accessible to my students, who came from different states in Brazil and some countries in Latin America. With the pandemic, my partner and I decided to create the Raphael Oliver Online Academy to offer online courses to people worldwide who couldn't come to me but needed professional makeup content like what I provide. We created the "Master of Makeup" training program, which is a comprehensive method that teaches everything from products, customer service, color theory, advanced makeup techniques, marketing, career, and photography. It's a complete method to transform makeup artists into successful entrepreneurs. Currently, we have students from over 16 countries in the academy, and our courses are offered in English, Portuguese, and Spanish. In addition to the "Master of Makeup," we offer career mentoring and a specialization in water-resistant, sweat-proof, and friction-resistant makeup. We are now working on expanding the courses offered, creating new opportunities for makeup artists worldwide to study with us. 7. What sets the academy apart from other makeup schools? I believe our biggest differentiator is the fact that I am an educator with 13 years of experience in makeup, photography, and marketing. Our course offers a comprehensive view of the profession, going beyond the technical knowledge of makeup and guiding students in structuring their careers. Another important point is that through my travels around the world, I have gained a lot of knowledge and broadened my perception of makeup from different countries and cultures, bringing the best to my work. We can say that we offer an international makeup approach aligned with the best industry practices. Additionally, our courses are highly versatile, covering bridal makeup, colorful looks, cut creases, eyeliner techniques, makeup for dark skin, and much more. Students can find absolutely everything in a single platform. 8. Besides discipline, what do you believe is the secret to your success as a makeup artist and educator? The makeup world is highly dynamic; everything changes rapidly. New trends emerge all the time, and I am restless. I am always experimenting with new techniques, new products, challenging myself, and surprising my audience. Therefore, I believe the secret to my success lies in being an up-to-date professional, studying, and constantly seeking improvement. That is the foundation of my success. 9. Leave a message for our readers. Well, I will share a piece of advice I would give to myself if I could go back in time when I was starting out: Study! Seek knowledge wherever you can find it. Do not settle for the status quo! You can write a different story for yourself, even if nobody is watching, even if nobody believes. If it makes sense to you, pursue it, do not be afraid, take risks, pay the price. Be strong, and you will see that it is possible to achieve your dreams.

On May 17th, we celebrate the International Day Against LGBTphobia, a highly significant date for the LGBT+ community and its allies worldwide. This day has been established as a symbol of resistance and awareness, aiming to combat discrimination and promote equal rights for all individuals, regardless of their sexual orientation or gender identity. The origin of the International Day Against LGBTphobia dates back to a historic event. On May 17th, 1990, the World Health Organization (WHO) removed homosexuality from the International Classification of Diseases. This decision was a crucial step towards destigmatizing the LGBT+ community and challenging the discriminatory views prevalent in society. Since then, activists and advocates for LGBT+ rights have used this date to denounce the violence, prejudice, and discrimination faced by the community in different parts of the world. The International Day Against LGBTphobia seeks to strengthen solidarity among social movements and raise awareness in society about the importance of combating all forms of LGBTphobia, be it physical, verbal, or institutional. On this day, various activities and mobilizations are carried out to promote awareness and fight for LGBT+ rights. Marches, demonstrations, debates, lectures, exhibitions, and awareness campaigns are organized in different countries, involving both members of the LGBT+ community and their allies and supporters. The central objective is to create an inclusive and safe environment for all individuals, regardless of their sexual orientation or gender identity. It is essential to promote acceptance, respect, and equal rights so that everyone can fully live their lives without fear of discrimination or violence. The International Day Against LGBTphobia is an opportunity for us to reflect on the progress made and the challenges that still persist in the fight for LGBT+ rights. It serves as a reminder that everyone has the right to love, be respected, and live according to their identity, free from prejudice and discrimination. Only through joint and continuous actions can we build a more inclusive, fair, and equal society for all individuals, regardless of their sexual orientation or gender identity.

"MODEL" EDITION COVER - GLOBAL DISCLOSURE Model: Ariella - @ariellamoura Photos: Thom. - @thomfoxx Beauty: William Lopes - @willozill Creative Direction: Jean Gutti - @jeangutti Agency: Ford Models - @fordmodelsbrasil Team Hooks Fashion Director: Matheus Hooks @directorhooks Creative Director and design: Matheus Lopes @mathlopes Writer: Núbia Dias @diasnubia Ariella Moura is a renowned model from the Ford agency. She is originally from Belo Horizonte, MG and is affectionately called Ari. Even when she was young, she says she already understood herself as a woman and knew that her essence was never masculine. The 24-year-old from Minas Gerais has already collected several achievements. In 2019, she was crowned Miss Trans Brasil and took second place in Miss International Queen. In addition to her stunning beauty, she is very friendly, dedicated and authentic. The young woman now has a new goal: to compete in Miss Universe Minas Gerais and win that title as well. She acknowledges that, having participated in many beauty pageants, she has gained a high profile. The competition will bring together the beauty of many women, but she makes it clear that she promises to do her best, just as she has been doing up until now. The beauty also aspires to represent Brazil in the world's largest trans beauty pageant. She recognizes and values this opportunity and intends to bring knowledge to many people, undoing some of the prejudices imposed by society. Being in Miss Universe is of great value to Ari. She hopes to represent other trans women in the best possible way. The model spoke with Hooks and we had the opportunity to learn a little more about this powerful woman. Come with us and be enchanted! 1 - Ariella, as a model, do you think your gender identity influences your career? Could you tell us about some challenges and opportunities you have experienced? "Not currently. Fortunately, the fashion industry is evolving more quickly than other niches, but it hasn't always been this way. There are still many clients who don't want to associate me with their brand, but I think they are the ones who lose out. I try to focus on those who believe in me and want to see me shine. I want partnerships that make me feel good and that want the best for me." 2 - You have participated in many beauty pageants, right? In 2019, you were crowned Miss Trans Brazil. How was that experience? "It was incredible! Many people devalue beauty pageants and only see the glamour of the stage, but being a beauty queen goes beyond physical appearance. The pageants taught me a lot about leadership, persistence, and discipline. It was a valuable experience." 3 - You are a very admired woman. Could you leave a message for people who are still discovering themselves and facing difficulties related to gender identity and/or sexual orientation? "It's a challenge! Unfortunately, society still condemns us, devalues us, and makes us invisible, but we have to stay strong and focused because the only opinion that should matter is our own." 4 - You inspire many followers. How do you feel knowing your relevance? "I love knowing that several girls look up to me! I confess it is a great responsibility, but I love knowing that I am part of my followers' lives, even without knowing them personally. It is gratifying to know that I have a positive impact on their lives." 5 - Ariella, on your Instagram, you share your moments, your travels, and have visited many countries. Have the trips you have taken contributed in any way to your life? How so? "Definitely! I believe that knowledge has no boundaries, and by meeting new people and experiencing new cultures, we tend to evolve, and in doing so, we break down many limiting beliefs that we unfortunately learn from childhood. Traveling allows us to live new experiences, learn more about ourselves and the world." 6 - Last but not least, if you could display a message on a billboard, what would it be? "Persist in your dreams! Nothing is impossible for those who are persistent. It takes a lot of willpower to pursue our dreams and goals. If something goes wrong, learn from your mistakes, go out there and do it again, but don't give up."

photos promotion Carolina Herrera Carolina Herrera continues a flourishing exploration of contemporary femininity with the release of Good Girl Blush Eau de Parfum, a bold explosion of contrasts that forms a unique expression of floral femininity. This new chapter in the Good Girl story is an exciting counterpoint between the energy and blunt power of two different extractions of a sensual vanilla base with the pastel romance of a Peony note, at the center of which are two distinct uses of a bright and radiant Ylang Ylang. The brilliant beauty Karlie Kloss returns as the embodiment of Good Girl and all that she represents. In a specially designed pink dress for the campaign, her radiant energy and mischievous smile delicately reveal the contrasts of Good Girl Blush and its sustainably sourced ingredients.   The central principle of the Good Girl personality is a spirit of duality. An olfactory expression of the inner universe contained in every woman, it is about her ability to be both sensual and strong, instinctive and intelligent, romantic and empowered. For this new edition, perfumer Quentin Bisch worked with his colleagues Shyamala Maisondieu and Christophe Raynaud, finding instant visual inspiration in Good Girl's iconic stiletto bottle, which is interpreted in pastel pink with a dynamic golden heel: "It instantly brought to mind the vanilla bean. The heel is the strength of the shoe, and I imagined the vanilla as the strength of the fragrance." Using different extractions of the same ingredient was a clever way to deepen the Good Girl story. The perfumers not only created a sunny burst of fragrance by contrasting the ingredients with each other, but also found a way to create complementary notes within each ingredient. "We were already working with the gourmand side of vanilla in previous incarnations of Good Girl, so using an additional powder extraction was the ideal way to articulate a blush," says Quentin Bisch. When it comes to Ylang Ylang, "we had the luminosity of the flower petal itself and, by using an additional absolute, we were able to play with the deeper, narcotic and sensual side of this seductive flower." To create the petal effect that Peony brings to the voluminous floral bouquet of Good Girl Blush, the perfumers worked with scientific molecules mixed with recycled rose water. Remaining true to the natural Peony scent, this technique allows its note in the fragrance to reach its full blooming potential while also strengthening the long-lasting effect on the skin.   The symbiotic game between facets becomes a dance between ingredients and, for perfumers, Ylang Ylang as the other flower at the heart of the fragrance was a natural progression from the white jasmine that played such an important role in the original Good Girl. All of the fragrances in the Good Girl line present an explosively empowered femininity in the form of the stiletto that can shatter glass with its absolute strength, and in the world of perfume, white Ylang Ylang is considered the exotic sister of the jasmine flower. Seductively sunny with some spicy facets, it evokes distant journeys and escapist fantasies: a luminous and radiant reinvention of Good Girl. It is a timely reminder not only of the distance these precious ingredients travel to be transformed into perfume, but also of the experience of local producers, who in the case of vanilla and Ylang Ylang in Good Girl Blush, come from Madagascar and the Comoros Islands, in Africa. For this fully vegan formula, Carolina Herrera partnered with leaders in the perfume industry, Givaudan, and their sustainability program, Sourcing4Good. A foundation whose actions have a direct impact on the workers who provide the ingredients, it is a joint effort whose investment in resources and extraction processes brings a fragrance like Good Girl Blush to life. SERVICE 30ml - starting from $85.19 50ml - starting from $123.98 80ml - starting from $154.47 Available for purchase at Sephora.

The fashion universe is full of terms and expressions in different languages. For those who are not in the industry, it can be difficult to understand the technical language used by professionals. With the 55th edition of São Paulo Fashion Week coming up, it's important to familiarize yourself with some of the most commonly used terms in the fashion world. From the famous "Pret a Porter" to "Haute Couture", we explain each one for you. Additionally, we discuss the importance of English in the field and how it can be useful for those who want to specialize or just stay up-to-date in the fashion world. With that in mind, we've selected the 20 most used terms and words in the fashion world to help you better understand this universe. 1. Pret a Porter: Means "ready to wear" in French and refers to clothes produced in large scale and sold in stores. 2. Grife: Refers to a high-quality and prestigious fashion brand. 3. Fast Fashion: It is the business model in which brands produce and launch new collections at an accelerated pace, following the latest trends. 4. Outfit: Means "set of clothes" in English and refers to the combination of clothing items, shoes, and accessories that form a complete look. 5. Fashion designer: Is the professional responsible for creating and developing fashion clothes and collections. 6. Fashionista: Is the term used to refer to people who are always up to date on the latest fashion trends and dress in a creative and stylish way. 7. Trendsetter: Is a person who influences fashion, creating new trends and styles. 8. Capsule Collection: Are small clothing collections that are released in limited editions, with versatile pieces that can be combined in various ways. 9. Print: Is the English word for pattern, which can be floral, animal, geometric, among others. 10. Denim: Is the fabric used in the manufacture of jeans, being one of the most popular and versatile in fashion. 11. Couture: Means "tailoring" in French and refers to the meticulous and artisanal work of creating custom-made clothes. 12. It Bag: Is a designer bag that becomes popular and desired by many people, usually being an icon of style and status. 13. Avant-garde: Means "vanguard" in French and refers to an experimental and innovative style of fashion. 14. Fashion Week: Are the fashion weeks that take place in major cities around the world, where brands and designers present their new collections. 15. Cropped: Is an English word that means "cut", referring to clothing items that are shorter than usual. 16. Dress Code: Is a set of dress rules that are established for a specific event or environment. 17. Off-White: Is an urban fashion brand created by designer Virgil Abloh, known for its minimalist and sophisticated aesthetic clothing and accessories. 18. Oversized: Is a fashion trend in which clothing items are larger and looser than usual, creating a comfortable and relaxed look. 19. Street Style: Is a fashion style that is inspired by culture. 20. Haute Couture: This French term means "high fashion" and refers to custom-made fashion for exclusive and wealthy clients. The pieces are handmade with the most luxurious fabrics and elaborate details. The most famous haute couture houses include Chanel, Dior, Givenchy, Valentino, and Versace. To be considered a haute couture house, the brand must meet the stringent criteria established by the Chambre Syndicale de la Haute Couture, including the production of seasonal collections, creating custom-made pieces, and holding private runway shows for buyers. The world of haute couture is an extremely exclusive and often inaccessible world for most people, but its influence is felt throughout the fashion industry.

PROMOTION HAVAIANAS Being a mother is a task that requires a lot of strength and unconditional love, and no one knows this better than the brand Havaianas. To celebrate Mother's Day, the brand called on muses Sabrina Sato and her mother, Dona Kika Sato, to star in their new campaign. And they couldn't have chosen a better duo to represent all mothers who love to be well-dressed and comfortable at the same time. With a radiant smile and lots of attitude, Sabrina and Dona Kika show that Havaianas is the right choice for any occasion. The campaign, which will be featured on the brand's digital channels, seeks to bring all the essence and connection of the two muses to show that Havaianas is the best option to give as a gift to mothers who love comfort, style, and sophistication. "We are loving having Sabrina as the muse of Havaianas and seeing her provide the same feeling for her mother, in such a light and fun way, especially on such a special occasion! For the campaign, we prepared a shooting with the duo and brought the products that we believe are the perfect options to please mothers who love to dress well and don't give up comfort and style, just like Dona Kika. She is already part of our 'by proxy' squad and has incorporated the role of Havaianas muse very well. Sabrina, watch out!" comments Mariana Rhormens, Marketing Director of Havaianas Brazil. For Sabrina, the opportunity to share this special moment with her mother was an incredible experience. "My mother has always been one of my biggest supporters and encouraged me to pursue all my dreams, even when they were different from what many expected. There is no greater pride than seeing her as a muse for Havaianas, a brand that symbolizes our Brazil, on such a special day for us. It was a wonderful gift for one of the most inspiring women I know! And she rocked it! She delivered style, modernity, and sophistication in the campaign, very chic!" And Dona Kika couldn't be happier with the result. "I had already asked Sa for this Mother's Day gift, to become a Havaianas muse. And they agreed! I feel honored to participate in this campaign with my daughter for a brand that I am a fan of and is part of my daily life. Have you ever seen a Japanese person not love sandals?" she jokes. With this campaign, Havaianas reinforces its commitment to offer products that not only are comfortable, but also make mothers feel powerful and confident. After all, being a mother is a tough task, but it's also one of the greatest joys in life. Technical Sheet - HAVAIANAS -- Sabrina Sato Photoshoot Title: Sabrina Sato Photoshoot Agency: AlmapBBDO Advertiser: Alpargatas Client: Havaianas Campaigns: Mothers, Drops 1 and Drops 2 Creation: AlmapBBDO Almap CEO: Filipe Bartholomeu Account: Maysa Lopes, Marcelo Porto, João Rabello, Giovanna Antacli, and Jessica Cesso Client Approval: Ana Bogus, Mafê Albuquerque, Mariana Rohrmens, Juliana Soncini, Juliana Spina, Graziella Silva, Maria Eduarda Manga, Luiza Prado, Lara Schwartz, and Camilly Carvalho Planning: João Gabriel and Tais Conceição dos Santos CDMO: Rafa Alves Media: Melissa Carvalho, Frederico Garcia, Vickie Gerolomo, and Arieli Campos Art Buyer: Tereza Setti RTVC: Vera Jacinto, Diego Villas Bôas, Tatiana Angelim Executive Production: Carlos Eduardo Schimdt Executive Production Assistant: Babi Coelho Production Coordination: Gabriela Assunção Base Production: Eduardo Ferraro Set Producer: Thiaguinho Plate Assistant: Robinho Plate Assistant: Franklin Siqueira Creative Director: Camila Bossolan Photographer: Lufre Photo Assistant: Gabriel Gimenes Photo Assistant: Matheus Mata Video Director: Thiago Vieira DOP: Fernando Young Camera Assistant: Flavio Borges 2nd Camera/Logger: Carlos Henrique Electrician: Manoel Batista Electrician Assistant: Ícaro Batista Electrician Assistant: Vinícius de Oliveira Sound: Murilo Alexandre TP: Azeredo Neto Video Producer: Marco Monteiro Video Producer: Lourenço Almeida Sabrina Stylist: Pedro Sales Styling Assistant: Daniele Magalhães Styling Assistant: Luiz Fernando Kika Stylist: Ronny Macedo Kika Wardrobe Assistant: Lucia Helena Sabrina Makeup: Silvio Jorge Makeup Assistant: Yanthi Brignol Kika Makeup: Ricardinho Vieira Nail Stylist: Roberta Munis Wardrobe Assistant: Flaviana Soares Seamstress: Vera Lúcia Set Design: Daniela da Silva Set Design: Felipe Alecrim Set Design: Givanildo Silva Set Design: Ed Lucas Santos Sabrina's Team: Sabrina Sato Sabrina's Team: Karina Sato Sabrina's Team: Lucas Cecilio Sabrina's Team: Jean Fucs Kika's Team: Kika Sato Kika's Team: Sanderson Rodrigue

Promotional photo Instagram @ imbiaben At 20 years old, Bia Ben became a successful digital influencer after going viral on social media. With over 1.3 million followers on Instagram and 33.4 million likes on TikTok, Bia shares her daily life and routine with her son Benjamin, who has already started working with significant brands in the feminine and children's beauty industry alongside his mother. But Bia's journey to success began after a difficult moment in her life. When she was 17, her husband Samuel was brutally murdered in Rio de Janeiro, leaving her alone with their still-infant son, who was only three months old at the time. She fell into a deep depression, but found the strength to carry on in God and her son. Today, the influencer has already partnered with important brands and is being considered for possible roles on television. Bia Ben shows a real life and encourages female empowerment on her social media, leaving an important legacy for her followers. We, from Hooks International Magazine, came to Brazil for an exclusive interview with the artist, check it out now: 1- Currently, you have over three million followers on social media. How do you feel about the sudden fame you have achieved? I feel very grateful and very happy. I know that it is something that God already had for my life, so I know that what I have achieved is mine and what I am going to achieve is very big. And do you believe that I don't consider myself a famous person? Actually, I consider myself a known person in some places. I believe that with the work I am doing, one day I will get there. And fame itself doesn't interest me that much, what matters is the message and legacy that I will leave, through my postures and actions. But I feel very grateful and happy, not only for my followers, but also for my mother, who raised me as a person, because it is my essence that makes me conquer everything I have achieved.   2- How was dealing with the loss of your husband and how did it influence your trajectory as an artist? When Samuel died, I was 17 and we were about to get married, the papers were already at the registry. It was a huge shock because I had Benjamin, who was only 3 months old. I saw myself alone at that moment. When I was 6, my father was also murdered. It was like a trigger that brought all that pain over his loss again. In a way, I entered a bubble and became very sad and upset about everything that had happened. I have a very strong connection to the spiritual world, and I remember that God spoke to me at that moment. And around me, when God spoke to me that it was time for me to stop suffering. I remember when I was 12, I participated in a talent show and won singing "Feeling Good" by Nina Simone. I had to say what I would like to be when I grew up and I said I wanted to be as big as Oprah Winfrey. It was in that moment of great sadness that God spoke that I needed to rise because my moment of pain was over and that I would be the next Oprah. That was when I got up and realized everything I could achieve through the essence that God had placed in me. The loss of Samuel was very heavy, it was very difficult to bear, but in a way, it matured me a lot. 3- How do you balance motherhood and your career as a digital influencer? From the beginning, I always had Benjamin with me in my videos, and actually, my career as a digital influencer is not something I created separate from my life. My career as a digital influencer is my life, you know? What I show on Instagram, TikTok, Twitter, and all my social media is what I live, it's my evolution. For example, I was a girl who lived in the favela, didn't have money, was very poor and sometimes didn't have anything to eat. Today, I see that I have had immense growth compared to what I used to live. So, that's what I show on social media: my life, my evolution, and my growth. I am happy because there is still a lot to come. So, I will continue sharing my journey, dragging these people along, because they identify with me and have me as a reference. When they look at me, they think: "if Bia could do it, then I can do it too."   4- We, as fashion magazine, need to ask you: How do you see fashion and the role of social media in its influence on the female audience? Fashion fascinates me. I like that very personal fashion, when someone creates something because it's very much them, and in my opinion, it looks really good. I like fashion because it brings you various aspects, and the clothes say a lot about us, so I know that through my look, I can express who I am. Recently, I've been able to imprint a bit more of my identity on my style, and I'm very happy about it because I realize that I influence people. Currently, I have a more street style, I like loose-fitting clothes, low-waisted, and I enjoy a more 2000s vibe. And I like those clothes that are so wonderful because they're simple and they highlight what you have best. 5- How do you choose the brands you work with, and what are your criteria for that? So, whenever I have to choose brands to work with, there are brands that we already like, that we've heard of, that we already know. And there are new brands that introduce themselves, and we study the entire brand strategy, all the content, the entire proposal that the brand conveys and its idea. My criterion is quite basic: if that brand aligns with what I have as an ideal for my life, then great, I'll do it. For example, if it's a hair brand that's related to my hair, I have this issue of testing the products beforehand because I like selling the truth, and I like being sure of what I'm passing on to my followers because I believe that the truth is what matters. My criterion is that if that brand pleased me, I believe it will please the people who are following me.   6- What are your tips for other mothers who want to start a business on the internet? The first point is that yes, you can start a business on the internet, and you can grow a lot. I think the biggest tip I can give to anyone who wants to start a business on the internet is: be yourself and have your essence. Because a person's essence makes them stand out from others, because if you follow a formula, you end up being like everyone else. So you need to know what your essence is, what you have to show that is good, unique, personal, I think that's what captures the audience. And in this question of being a mother and starting a business, I confess it's not easy because sometimes we feel absent from our children, but the main thing you can do to have a good relationship with your child and make them understand everything you're going through is to involve them. For example, I talk to Benjamin a lot. So I think it's in that sense, you have to have your essence to show people that you need to stand out by being unique, and including your child in your work. Don't suffer alone and try to save money because they won't understand and think you're the culprit. So if you go through a crisis, explain to them: "look son, now we're going through difficulties, so mommy won't be able to buy such and such a thing," and he will become much more your friend and partner. 7- How do you deal with haters and negative criticism on social media? I think I never uplifted a hater, I never gave much confidence, because there are criticisms that are constructive, and these criticisms I normally receive from people who are close to me, who really know me, know my negative and positive points. So, usually, when I receive criticism, it's from my mother, from people who work with me. People who only follow me on the internet don't know anything about me and there are things they say that I can't take as truth. We tend to focus more on the negative, but I have evolved a lot, and whenever I have something good that I know how to do, I invest in it, and I improve my flaws daily. But never invest in what's bad in you, invest in what you think is good, that makes you soar. 8- How do you choose the clothes you wear in your social media posts? Actually, I don't make choices, everything I do on my social media is spontaneous and very natural. But it can happen to create some script, but normally I have a creativity that is very fast, and I already execute it. 9- What can your fans expect from you in the near future? I definitely want to sing, I'm working on it, but there are many things I want to do like acting and presenting, so these are paths that we are building until they become closer to living. I'm very happy because I realize that I'm in constant evolution, and that's important. I confess that evolving is not easy, because evolution is change and it's much easier for humans to stay in comfort. My life is not comfortable, because all the time I'm taking risks and putting maybe things that bring me stability at stake, but I always think positive. One of the things that helps me a lot is to put a lot of good energy into everything I do, so I believe I have many things I can do and I consider myself a person of multiple talents. I'm always open to listening to advice from elders, and in the end, I realize that I can grow and evolve. 10- Finally, I would like you to leave an inspiring message or quote for our audience, something that you consider important to highlight. Everyone, thank you very much for your participation. I was very happy, and for those of you who are reading this, I want to say that YES, everything you dream and build can happen. You just have to believe in yourself, believe in your essence. And you know, at the moment when I was the saddest in my life, at rock bottom, thinking my life was going to end there, I had God's support. He said I could do it and put something in me that was unique. And that's it, everyone has something inside them that is unique because we are all so different, and your essence is just yours, and that's what will make you grow and stand out. So believe in yourself, believe in your ability. If you don't know, learn, always try to evolve all the time, because that's what life is, evolving until the day we die. And I feel very happy with everything I've managed to achieve, and I know that you can achieve whatever you want. So believe in yourself, be yourself, don't change for anyone, and when people say no to you, say yes to yourself. A kiss on your hearts.

LONG VELVET DRESS WITH HOLY BACK NUIT SANDALS IN CREPE SATIN AND RHINESTONES Image: Disclosing INDEX CONECTADA Laura Harrier wore Saint Laurent by Anthony Vaccarello at the premiere of "White Men Can't Jump" in Los Angeles, CA, last night, May 11th, 2023. Laura Harrier, the talented Hollywood actress, shone on the premiere night of "White Men Can't Jump" in Los Angeles, CA, this last Thursday, May 11th, 2023. The stunning movie star chose a magnificent look, wearing an elegant Saint Laurent dress designed by the renowned fashion designer Anthony Vaccarello. Laura Harrier's dress featured a stunning design, with a classic silhouette that highlighted the natural beauty of her slender figure. The sleeveless model had a deep neckline and a long skirt that fell smoothly to the floor, perfectly displaying her high-heeled shoes. The luxurious, soft and shiny fabric further highlighted the actress's beauty, combining with her impeccable skin and her perfectly styled hair in an elegant updo. As she walked down the red carpet, Laura Harrier enchanted the crowd with her elegance and grace, proving once again that she is one of Hollywood's most stylish and glamorous stars. Certainly, the look she chose will be remembered by everyone as an example of sophistication and refined style.

Make: @_andremattos Photo: @itamazzutti Look and video: @lucasbrando Team Hooks cover: @ mathlopes @ directorhooks @ nubiadias Fernanda Szytko, a very light, happy and fluid woman. She is originally from Itaberá, SP and affectionately called Fe. She is a multifaceted woman, and in her Instagram bio, she makes it clear: "sometimes model, sometimes fitness, sometimes investor". And even with all these tasks, she remains strong, admired and respected for being very confident in herself. She is a very grateful woman for everything she has lived, is living and will still live. For her, adding gratitude as a fundamental element to life is important. According to her, being grateful makes her happier, more satisfied, and fulfilled. Fernanda emphasizes that we should not remain inactive, and goals require actions, not just mental desires. Fear may arise at times, but it should not be powerful enough to create a blockage. In her journey, she has been through many difficult moments, but giving up was never an option. She makes it clear that the difficulties she has faced were her best teachers. After becoming a mother, she reveals that she felt more empowered and complete. And regardless of the activity she is performing at the moment, she seeks to have mindfulness in the present moment and always does everything very happily and excitedly. "Fe" spoke with Hooks and revealed more about being this superwoman in today's world. Come with us. 01- Fernanda, could you mention what are the three words that best describe you? "Summing myself up in three words, I prefer: hardworking, loyal, and motherly." 02- What is your dream life like? Could you describe it to us? "It's the life I live. A life where I can enjoy full health, have my family always close by, and thanks to all my efforts, I have achieved my financial stability." 03- You are a multifaceted woman. How do you manage to balance so many roles and tasks? "Since I was young, I always knew that to get what I wanted, I would need to take action, in other words, I always knew that my dreams depended only on me, so I always went after what I wanted. My days have always been busy, I like to perform various tasks, yes, being always on the move makes me feel more alive, more useful. I also count on the support of fantastic people who help me a lot, and I am very grateful to have them in my life." 04- Could you tell us the best advice you've ever received? "Don't sell your freedom for anything in the world. This sentence makes total sense to me. Our freedom must be non-negotiable." 05- Do you have habits in your daily life? What tips would you give to someone who wants to improve their routine to have a more productive week? "I do have habits, yes, I'm someone who loves routine, I realize that I can organize myself better. To have a productive week, one should not focus on just one area. Thus, good nutrition, good workouts, and good studies form a set that will result in more energy, which will contribute to a more productive and joyful week." 06- What kind of person do you want to be known as when your name is mentioned? "I want to be known as a woman who lives life in the most light and beautiful way possible, and also as a very grateful person for everything I have." 07- From your Instagram, it is noticeable that you are very vain. Could you reveal some self-care practices that you follow? "True, I really like to take care of myself. I do daily skincare, I also do physical exercises, I go to the gym regularly, I prefer healthy foods. My actions are planned for the long term." 08- Last question, but not least important: If you could display a message on a billboard, what would it be? "As long as you are what others want, you will not be anything."