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SHUI: The Streetwear That Transforms Like the Power of Water
Photo Disclosure SHUI In a fashion landscape where everything feels more of the same, SHUI emerges as a breath of fresh air. Founded in...
Matheus Hooks/ Editor-In-Chief
6 days ago5 min read
Leticia Bradshaw Ledger shines at Ferragamo's exclusive fashion show
The personality attended the lunch and fashion show for the Italian brand's Spring-Summer 2025 collection Photographer: Paula Zorzi -...
Matheus Hooks/ Editor-In-Chief
Apr 41 min read
A New Era for Loewe: Jack McCollough and Lazaro Hernandez Take the Creative Lead
Photo Disclosure Internet Just five days after Jonathan Anderson officially stepped down as Loewe’s creative director, the Spanish...
Matheus Hooks/ Editor-In-Chief
Mar 242 min read
Juju Salimeni: Between the Glamour of the Avenue and the Discipline Behind the Scenes
CELEBRITY COVER EDITION - GLOBAL ISSUE Photo: Mari Araujo - @picsmarioficial / Beauty: Carol Franca - @bycarolfranca / Hair: Douglas -...
Matheus Hooks/ Editor-In-Chief
Mar 13 min read
Calvin Klein Returns to the Runway with Intelligent, Seductive Minimalism
Photo Courtesy Calvin Klein After six years away from the runway, Calvin Klein Collection made a triumphant return to New York Fashion...
Matheus Hooks/ Editor-In-Chief
Feb 82 min read
Gucci and Sabato De Sarno: A Short-Lived Era and What’s Next for the Iconic Brand
Photo Getty Images Fashion moves fast, and shake-ups in the industry happen in the blink of an eye. On Thursday, Gucci announced the...
Matheus Hooks/ Editor-In-Chief
Feb 62 min read
The Rise of Luxury Gyms and the Athleisure Concept: Meet CHASE, the Brazilian Pioneer in the Luxury Fashion and Wellness Market
Photos Courtesy CHASE In recent years, a new phenomenon has taken over the fashion and wellness market: the fusion of the fitness world...
Evely Oliveira
Jan 214 min read
Pyde Studio: Fashion as an Expression of Singularity and Purpose
Photos: Marcos Calomeno Pyde Studio emerged in 2020 as a response to a search for meaning in the world of fashion. Its founders, already...
Matheus Hooks/ Editor-In-Chief
Jan 166 min read
APHASE: THE TIMELESS MINIMALISM THAT CELEBRATES THE POWER OF COMMUNITY
Photo Collection Sports Community / Photographer Mateus Aguiar With approximately one year in the market, Aphase has already established...
Matheus Hooks/ Editor-In-Chief
Dec 17, 20244 min read
Schutz launches High Summer 25 inspired by the stories of an unforgettable summer
The new collection bets on pieces that combine animal print, boho aesthetics and gypsy attitude Photos Courtesy Schutz Schutz's High...
Matheus Hooks/ Editor-In-Chief
Nov 19, 20241 min read
Headscarves: The Timeless Accessory for Every Season
Hailey Bieber Coachella 2024 Hailey Bieber style Fila Hat / Rhode skin Peptide lip treatment Headscarves are experiencing a major fashion...
Matheus Hooks/ Editor-In-Chief
Nov 18, 20242 min read
Marc Jacobs Makes History as Vogue’s First Guest Editor, Turning the December Issue into a Celebration of Youth and Creativity
Kaia Gerber fronts US Vogue's December issue. (Steven Meisel) Marc Jacobs, the renowned American designer, made history as the first...
Matheus Hooks/ Editor-In-Chief
Nov 12, 20241 min read
Julia Adam: The Model and TV Personality Who Conquered Chile
‘CHILE’ COVER EDITION - NOVEMBER 24 ISSUE Location: Valle Nevado Ski Center Photographer: Ignacio Rojas - @nachonal Style: Macarena...
Matheus Hooks/ Editor-In-Chief
Nov 11, 20244 min read
Julia Ottoni: Empowerment and Positioning
‘FASHION’ EDITION - NOVEMBER 24 ISSUE Photos: Sabrina Luz - @sabrinaluzph The "FASHION" edition of Hooks Magazine features Julia Ottoni...
Matheus Hooks/ Editor-In-Chief
Nov 9, 20243 min read
PUMA and A$AP Rocky launch collection inspired by night races with Inhale Distressed and Inhale Mesh
Photos Courtesy PUMA PUMA, in collaboration with musical artist, creative and designer A$AP Rocky, has just launched a collection...
Matheus Hooks/ Editor-In-Chief
Nov 8, 20242 min read
A Night of Glamour: The 4th Annual Academy Museum Gala Shines in Los Angeles
Photos Getty Images On Saturday night, October 19, Los Angeles was the backdrop for pure glamour as stars graced the red carpet for the...
Matheus Hooks/ Editor-In-Chief
Oct 21, 20242 min read
Babi Montello: The Art of Transforming Style and Self-Esteem
'FASHION' COVER EDITION - SEPTEMBER 24 ISSUE Photos: Levi Cruz - @oficiallevicruz Hair: Talita Alves dos Santos - @tatasanntoro Looks:...
Matheus Hooks/ Editor-In-Chief
Sep 27, 20243 min read
VMAs 2024: The Best Looks and Winners of the Night
Photos Disclosure MTV VMA The 2024 MTV Video Music Awards, held at the UBS Arena in New York, was one of the most anticipated events of...
Matheus Hooks/ Editor-In-Chief
Sep 12, 20243 min read
Karen Fukuhara: A Heroine on the Rise in Hollywood
‘STARS’ COVER EDITION - GLOBAL ISSUE Photography by Pooya Nabei - www.pooyanabei.com - @pooyanabei / Stylist : Alvin Stillwell...
Matheus Hooks/ Editor-In-Chief
Aug 24, 20247 min read
Beauty Beyond Borders: Ariane Souza Reveals the Secrets of an International Modeling Career
‘MODEL’ COVER EDITION - AUGUST 24 ISSUE Photos: João Cássio Jr - @joaocassioph Make and hair : Andre Campos - @andrevelmont Stylist:...
Matheus Hooks/ Editor-In-Chief
Aug 19, 20244 min read
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