Mayari Jubini: The Fashion Revolution Between Craftsmanship and Futurism with Artemisi
- Matheus Hooks/ Editor-In-Chief
- 2 days ago
- 5 min read
Mayari Jubini’s journey reads like a tale of overcoming obstacles and creative genius. At just 30 years old, the designer behind Artemisi has already dressed names like Katy Perry, Demi Lovato, Anitta, and Xuxa, transforming bodies into living sculptures that challenge conventional fashion.
Her brand? A bold fusion of haute couture, technology, and handcrafted art, where steel, wood, resin, and crystals coexist with 3D printing and kinetic engines.
From Brasil to the World
Mayari built her creative identity far from the traditional fashion centers. Her turning point came when she decided to ignore trends and dive into her own aesthetic: high-tech futurism with artisanal roots. Global recognition arrived with looks on international celebrities and breathtaking shows at São Paulo Fashion Week — earning Artemisi awards such as "Runway of the Year" and "Beauty of the Year."
Katy Perry wearing looks by Artemisi. Photos Disclosure Internet
Fashion as a Sensory Experience
Photos Disclosure Artemisi - Photographer - @johnnymoraesph
At Artemisi, a look is never just clothing. It can be a steel structure molded over months to achieve ergonomics, a piece adorned with 70,000 hand-applied crystals, or a dress that transforms with mechanical movements. "Each creation is a problem solved with innovation," explains Mayari, who approaches design as poetic engineering. Her unconventional materials require unique formulas — like the 3D pieces, which undergo anatomical studies to become wearable.
The Future is Authenticity
Celebrities wearing looks designed by Artemisi — Deborah Secco, Anitta, Demi Lovato, and Dulce Maria.
While fast fashion mass-produces, Mayari proves there is room for handmade creations with a technological soul. "Creating worlds is the new luxury," she says, whose brand has already been featured in publications from the US, Japan, France, and beyond. The next chapter? International expansion and surprising collaborations, driven by demand from global clients.
Why Artemisi Matters
Mayari Jubini doesn’t follow rules — she redefines them. Her looks are expressions of a Brazil that dares to invent the future, blending tradition and avant-garde. In an increasingly homogeneous fashion landscape, Artemisi is a reminder: true innovation is born when art, technique, and boldness come together.
3 Signatures of Artemisi:
Technology with soul: 3D printing plus hand-painted details.
Unusual materials: Steel, resin, and wood become a second skin.
Celebrities as collaborators: From Demi Lovato to Katy Perry, artists seek her disruptive signature.
We conducted an exclusive interview with Mayari; check it out below:
1. Mayari, your journey began in a community in Cariacica, and today you dress global icons with creations that blend art, technology, and artisanal luxury. What moment do you consider the true turning point in your career?
Artemisi’s trajectory had several turning points, each revealing a new dimension of our identity. One was when I created a collection fully aligned with what I truly believed in aesthetically — which is the aesthetic I work with today — a fusion of the future, high fashion, and technique.
Another decisive moment was when I dressed Demi Lovato for the first time. That marked the beginning of our international presence, which later expanded with names like Katy Perry, Usher, among others.
And of course, the fashion shows were also extremely significant; they resonated in many countries and showed the world even more who we are.
2. Artemisi is known for blurring the lines between fashion, art, and technology. How does a look from the brand come to life — from concept to celebrity’s body?
I grew up surrounded by art — it’s not just an influence, it’s part of who I am. That’s why every look is born as an extension of this intimate and visceral relationship with artistic creation. Nothing is generic. Each piece is thoughtfully and specially crafted.
For me, creation is a deep and intense process. I revisit everything that has touched me throughout my life and transform it all into an aesthetic — the world of Artemisi. It’s a dive that materializes into shapes, textures, and material choices that dialogue with technology and handcrafted work.
I’m truly happy to see that this universe is desired by artists and personalities worldwide. I have immense respect for everyone who approaches Artemisi because I know it’s not just about wearing a garment — it’s about collaborating in building an image, a symbol.
3. What has been the biggest technical challenge you’ve faced in a creation?
Since I’m always challenging myself — exploring innovative techniques and unconventional materials — challenges are a constant part of my process. They’re not exceptions; they’re almost the rule.
A striking example was in the last fashion show, with a look that combined fashion and kinetic art. It was powered by a motor specially developed for the piece, made of wood, laser-cut, and finished by hand. As it moved, elements of the look formed new visual patterns. It was a complex work that demanded technical precision and artistic sensitivity.
Another major challenge was a piece made entirely of steel. It took months of development, molding such a rigid material ergonomically.
There was also a look with over 70,000 crystals applied manually, one by one.
4. The use of unconventional materials like steel, wood, resin, and 3D printing redefines what we understand as “clothing.” How do you balance innovation and functionality in your creative process?
This is one of the central points in my creative process. Functionality is something I consider very rigorously — not just as a complement, but as an essential part of the technique. When I create a look, I’m not just building an aesthetic: I’m solving a problem, finding unprecedented solutions for forms that don’t yet exist.
Each innovative piece demands a new formula. There are no ready-made paths when working with innovation and unconventional materials.
For example, with the 3D-printed pieces, there’s a whole ergonomic and technical study to ensure the structure molds perfectly to the body.
I unite concept and experience. That’s why every Artemisi piece is, at once, sculpture and engineering.
5. In a world dominated by fast fashion, your artisanal and highly technological approach goes against the grain. How do you see the future of fashion in light of this contrast?
I believe Artemisi’s success happened precisely because of that — I didn’t follow others’ paths; I wanted to create my own.
I reached a market niche that was exactly looking for what I’ve always loved to create — a unique and innovative universe.
Today, more than ever, true creation — the kind that dares to be different — will be the new luxury. Fast fashion, with its logic of repetition and speed, will have to reinvent itself. The future belongs to those who create worlds.
6. What’s the next step for Artemisi? Can we expect collaborations, expansion, or new immersive experiences?
Yes, definitely. Artemisi’s next steps are strongly tied to the brand’s internationalization. We’ve been seeing increasing interest from international personalities, which is naturally guiding our expansion beyond Brazil. All the latest custom-made looks I’ve created were purchased by artists from abroad — one from Thailand, another from the United States, and another from Colombia, for example.
In addition, we’re constantly developing new creations and experiences. And very soon, we will be launching a very special collaboration.
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