Draw Clout – Fashion, community, and purpose in constant rhythm

Updated: Aug 11

In a landscape where many brands speak loudly to be heard, Draw chooses subtlety. Founded in 2022 by Gabriel Lopes, the brand was born from a desire to express a lifestyle that blends aesthetics, movement and authenticity. From the very beginning, Draw did not aim to follow trends but to build a personal and timeless narrative.

With inspirations ranging from the industrial charm of London’s SoHo to the vintage sports universe of the 2000s, Draw transforms lived experiences and memories into minimalist pieces with strong symbolic meaning. Each T-shirt, for example, carries some of the visual references and desires of the founder himself, who grew up watching football matches, Formula 1 races, and the Olympics.

Gabriel says he never tried to create something just to please the market. The idea has always been to dress, in an honest way, the way he sees the world. That truth in the process naturally created a connection with an audience that shares the same codes and values. Creative, urban youth, passionate about sports and drawn to pieces that speak softly but say a lot.

Today, the brand's t-shirts are more than just basics. They are symbols of identity and belonging. Draw's aesthetic is clean, but nothing is left to chance. Every color, cut, or composition carries intention and purpose. According to Gabriel, the question that guides every new creation is simple: “Ten years from now, would I still wear this?” If the answer is yes, the piece makes it into the portfolio.

This pursuit of timelessness connects with another important aspect of the brand. Draw doesn’t just want to dress people. It wants to live alongside them. That is how the Fashion Run Club was born. A free running group that brings together people interested in wellness, performance, and lifestyle. The monthly meetups in Rio de Janeiro have already become part of the calendar for those who closely follow the brand. More than just an initiative, the FRC has become a movement. A gathering place for those who run, take care of themselves, and find inspiration.

Gabriel shares that the idea for the running club came while he was designing a print. Reflecting on movement and the streets sparked the desire to create a real experience with the brand’s community. The result was an organic success that brought together fashion, health, and connection. Draw has grown from being just a brand to becoming a platform for meaningful relationships.

Even with operations exclusively online through its official website, Draw has been reaching audiences beyond Brazil. Its clear visual identity and well-crafted storytelling allow the brand to connect with people anywhere in the world. According to Gabriel, this happens because the codes that define Draw are universal for those who live with purpose, appreciate design, and value self-care.

In August 2025, Draw celebrates three years of existence. The date will be marked by a special event that honors the brand’s journey, strengthens its connection with the community, and points toward the next steps. Among them are the expansion of the Fashion Run Club to other states and countries, the launch of the brand’s first collaboration, and the start of international shipping.

Interview with Gabriel Lopes:

1. Since the launch of Draw in 2022, the brand has stood out for its aesthetic that blends conceptual streetwear with a sporty lifestyle. How do you see the evolution of this visual identity over the past three years?

To be honest, it happened very naturally. I always wanted the brand to reflect the way I live and, in some way, convey my visual references to people — even the material things I aim to achieve one day. I’ve always believed that this would create a genuine connection with people.

2. Draw was born from very personal references such as London’s SoHo and vintage sports from the 2000s. How do these inspirations transform into product language without losing authenticity?

Turning these inspirations into products is almost like a translation process. We always aim to capture the feeling and lifestyle behind those references. This even helps us when creating campaigns, as we try to convey the universe we are talking about to our community.

3. The Fashion Run Club is a project that goes beyond fashion and connects with wellness, performance, and lifestyle. How did the idea of creating this community come about, and what impact do you feel it has on the relationship between the brand and its audience?

The idea came at a time when we were looking for ways to bring Draw beyond e-commerce and take the brand to the streets. We wanted to get closer to the people who buy from us, and at the same time, create a space where they could connect with each other. It was during this period that I was designing a t-shirt print and suddenly realized that this could become exactly the movement I was looking for. That’s how the FRC was born, as a natural extension of the brand, combining fashion, lifestyle, performance, connection, and wellness.

4. In times of visual overload, Draw embraces minimalism and timelessness. How do you approach the challenge of creating desire with pieces that, at first glance, seem understated?

Being minimalist and timeless has always been our goal. One question we always ask ourselves when creating a piece is, “Would I still wear this t-shirt in 10 years?” If the answer is yes, we move forward. We believe desire is born from identification, belonging, and aesthetic clarity. That is the real challenge today, in a world where there is often an attempt to grab attention at any cost.

5. Draw is a Brazilian brand with a global DNA. What is it like to think about design and communication that speak both to the local audience and to an international one?

One thing we have noticed throughout our journey is that through our visual communication which carries strong references from the sports universe we have naturally managed to break out of the local bubble and reach people from different parts of the world. Approaching design and communication with this mindset challenges us to be authentic but also allows us to express ourselves in a way that anyone anywhere who shares the same visual codes and values can identify with.

6. With three years of journey and an increasingly engaged community, what is the next step for Draw? Are there plans for expansion, collaborations, or new creative territories?

We are still very young. As I answer this interview, Draw hasn’t even completed three years yet. But definitely, our next steps are already well defined. Among them are continuing to grow our engaged community, expanding the FRC movement to other states and countries, broadening our product range, starting worldwide shipping, and without a doubt, launching our first collaboration.