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  • Lipedema: Why Understanding the Condition Changes the Way It Is Treated

    For Dr. Yara, talking about lipedema is, above all, talking about women who have spent years trying to understand their own bodies. Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio Many were told that they needed to eat less, exercise more, and lose weight. And many of them were already doing all of that. Lipedema is a chronic condition that primarily affects women and often causes a disproportionate distribution of fat, especially in the legs. Pain, tenderness, a feeling of heaviness, and a tendency to bruise easily can also be part of the condition. Even so, for a long time, many women ended up attributing these characteristics simply to excess weight. It was from this reality that the doctor began to look at lipedema from a broader perspective. “Lipedema doesn’t begin and end in the legs,” she explains. For her, there is an inflammatory process, diseased tissue, as well as metabolism, circulation, and one pillar that cannot be overlooked: hormones. This way of looking at the condition also changes how treatment is approached. Lipedema is not simply a matter of weight loss. Nutrition and physical activity remain part of a healthy routine, but they do not, on their own, explain everything that happens to a patient with lipedema. This is precisely where many women spend years without finding answers. They try diets, increase their exercise, and strive to lose weight, but continue to live with symptoms and a body-fat distribution that does not correspond to the effort they are making. Without understanding the condition, it is easy to believe that the problem is simply a lack of discipline. For Dr. Yara, this interpretation needs to change. “I don’t treat just weight or fat. I look at inflammation, hormones, nutrition, muscle, the gut, sleep, circulation, and emotional health.” The list reveals an approach to treatment that does not focus on a single factor. Each of these elements can be part of that patient’s story, and understanding them helps create a more individualized approach to care. This is also why the doctor believes in a team-based approach. Lipedema may require different forms of care and follow-up over time, depending on each woman’s symptoms and needs. The goal is not to find a single answer, but to understand what that particular patient needs and which strategies may help her. Another point she considers essential is timing. The sooner the condition is understood and these pillars begin to be addressed, the greater the opportunity to manage its symptoms and progression. Proper diagnosis and follow-up can make a difference precisely because they allow women to understand what is happening to their bodies. Instead of spending years trying to address weight alone, they begin to look at their symptoms and their condition from a different perspective. But there is an even more personal reason behind the doctor’s decision to treat lipedema. It is not just about physical results, but about what happens to a woman throughout this process. “Because what moves me the most is not simply seeing a leg change. It is seeing that woman experience less pain, understand her body, and recognize herself in the mirror again.” Perhaps that is the most important part of her approach. The change is not only in what can be seen. It is also in the woman who comes to better understand her own body, stops blaming herself for something she could never explain, and finds a path to care that is better suited to her reality. This is the perspective behind Dr. Yara’s approach: treating lipedema not simply as a matter of weight or appearance, but as a condition that needs to be understood in all its complexity and addressed through different pillars of care.Because before any treatment, there is a woman trying to understand her own body. And, above all, looking at the woman before looking at the leg.

  • From Rules to Freedom: How Menswear Is Redefining the Codes of Style

    Influencer Moisés Lopes discusses the evolution of menswear, the growing popularity of bags among men, and the importance of building a style rooted in identity and authenticity Photo Ravaneli Souza For a long time, menswear was surrounded by rules about what a man could or could not wear. Colors, silhouettes, and accessories were often associated with rigid ideas of masculinity. In recent years, however, this landscape has been changing. Fashion has increasingly become connected to individual expression, making room for men who want to experiment with different styles without necessarily adhering to traditional codes. For influencer Moisés Lopes, one of the main transformations behind this movement is precisely the freedom of expression. “Today, men understand much more that fashion goes beyond clothing: it is a way of showing personality, identity, and lifestyle,” he says. According to him, this change is also connected to increased representation. “As a Black and gay man, I see this change as something very positive because representation has created space for different ways of being and expressing oneself.” In Moisés’s view, the result is a more diverse, authentic menswear culture that is connected to individuality. Bags Are No Longer Taboo One of the symbols of this transformation is the bag. An accessory that was once associated almost exclusively with women’s fashion has gained space in men’s looks and is now also regarded as a style element. Moisés believes the resistance is fading. “I’m loving seeing men wearing bags without the burden of thinking that it’s ‘something for women,’” he says. For him, the accessory has gone beyond its practical function and has become part of the construction of one’s visual identity. Even so, the influencer points out that the process is not yet complete. “We still have a long way to go before this is truly seen as something ordinary, without judgment or prejudice.” According to him, change depends on understanding that fashion should be a space of freedom, where each person can choose how they want to present themselves. The growing presence of bags in environments traditionally associated with more rigid forms of masculinity also highlights this transformation. Moisés cites soccer players as an example: “It is a world historically marked by a very rigid culture of masculinity,” yet today it also features men naturally wearing bags and other fashion accessories while traveling, at training camps, and during competitions. Trends Are Not Rules With trends moving at such a fast pace on social media, another challenge is finding the balance between keeping up with what is popular and maintaining your own identity. For Moisés, the answer lies in understanding trends as inspiration rather than an obligation. “Not everything that is trending will suit your personality, and that’s okay,” he says. In his view, true personal style emerges when clothing manages to communicate something about the person wearing it. His advice for anyone who wants to improve the way they dress is simple: experiment. But without turning trends into rules. “The most important thing is to wear what makes you feel good and confident. When there is authenticity, it naturally shows, and no trend is stronger than that.” The New Codes of Masculinity The transformation of menswear also reflects a broader change in the way masculinity itself is perceived. For Moisés, traditional codes were shaped over decades by a culture that determined which clothes, colors, and accessories were considered acceptable for men. “This caused many men to stop wearing certain clothes, colors, or accessories because they were afraid of being judged,” he explains. Today, he sees a generation that is more open to experimentation and less concerned with using clothing as a way of proving masculinity. “They understand fashion as a form of expression rather than a way to prove masculinity.” Despite the progress, Moisés emphasizes that prejudice still exists, especially when a man moves away from traditional standards. For him, the next step is to expand this freedom until choosing an outfit is no longer accompanied by concern about other people’s opinions. “Fashion should be about identity, not about limiting who you are.” Dressing for Yourself, Not for Others In the influencer’s view, one of the biggest mistakes men make when it comes to style is trying to please others. Fear of judgment can prevent men from experimenting with pieces that might better represent their personalities. It is in this context that Moisés once again advocates for bags as an accessory worth trying. More than a trend, they represent, for him, a shift in the very codes of menswear. This evolution can even be seen in environments that have historically reinforced more rigid standards of masculinity. The presence of bags and accessories in the looks of soccer players, for example, shows that these barriers are also gradually being challenged. For Moisés, the future of menswear lies precisely in this process of deconstruction: fewer rules, less fear of judgment, and more room for each man to choose how he wants to present himself. After all, if clothing is an extension of personality, perhaps the biggest trend in menswear is precisely no longer needing to fit into a single definition of what it means to be a man.

  • Finally Married: The Art of Transforming Dreams into Unique Ceremonies

    A Journey That Started from Scratch Photos Disclosure Press Few professionals enter the wedding industry through a linear path, and Cris, partner at Finally Married, was no exception. After leaving her former job in 2013, she found herself at home, restless and searching for a sense of purpose. “I’ve always been a restless soul. I started getting frustrated with staying at home,” she recalls. That was when she decided to start a business alongside her retired mother. After a visit to Sebrae and an idea that required little investment, a flower shop was born. But the universe had other plans. At the same time, Cris had taken a professional makeup artist course and quickly discovered that makeup was not for her. “I still don’t even know how to do my own makeup,” she admits, laughing. It was inside the flower shop, however, that everything changed: a client asked for help with the flowers for her wedding. Cris took on the challenge, partnered with a well-known decorator, delivered the project, and the bride loved it. The following week, a wedding photographer knocked on her door with a simple proposal: put together a complete wedding planning and décor package. The fee was R$590. At the time, it seemed like a lot of money. “I started learning a little about it, and I really grew to love it. Then I took courses, specialized in event production, and started working in the field.” Five years later, Cris was already earning more than her husband, Dilson, through her company. The solution was a natural one: she invited him to join her. The timing could not have been more chaotic: their partnership began just one month into lockdown, at the height of the pandemic. “God always found a way. The universe, I don’t know, everyone calls it whatever they want. But it always worked out.” During the pandemic, the two reinvented themselves. The truck they used to transport décor became a delivery and freight vehicle. Meanwhile, Cris spoke with brides, understood their concerns, and found ways to keep moving forward. Enfim Casados not only survived, but grew. So, What Exactly Is a Wedding Planner? For someone who has just gotten engaged and has never heard of the world of wedding planning, Cris’s explanation is straightforward: “We are a team of wedding planners, which is different from traditional wedding consulting. Our approach is to offer a more strategic and personalized perspective. The wedding has to make sense for the couple and fit within their budget. It has to make them happy aesthetically, in the moments they experience, and through the food. We need to understand their priorities and create the wedding based on those priorities.” Traditional wedding planning, she explains, follows a standard that works for many people, but not for everyone. At Enfim Casados, each couple has a different timeline, a different budget, and a visual project developed by Dilson, giving them maximum visibility before the big day. “The icing on the cake is the wedding project. It gives the bride as much visibility as possible so she can say: this is exactly what I imagined, I feel confident, I can go get ready in peace and enjoy my day.” In addition, the company takes on only one wedding per date, with no second team. The person who accompanies the bride throughout the planning months is the same person who will be by her side during the getting-ready process and at the reception. “The idea is that you’ve walked alongside one person throughout that journey. That person is there with you, giving you confidence, being with you while you get ready, and being with you at your wedding. Walking together means creating that wedding together, step by step, with no limit on meetings and no limit on venue visits.” How to Choose the Right Wedding Planner When it comes to finding the right wedding planner, Cris believes the first mistake a bride can make is limiting her decision to price. “The cost of her wedding is very important. We do consider the price, of course, but together with the couples, we also evaluate the value that service brings to their wedding.” Over the years, a certain profile has naturally emerged among the company’s clients. “I notice that they ask for my opinion a lot about the dress, about the favors. They argue with their maid of honor, and I get mad along with them. They try to convince the groom to book a band, and I’m right there with them.” According to her, what these brides have in common is the desire to experience the process with peace of mind, without being put on a production line and treated as just another client among many. “The bride who fits our profile is organized, wants to control her budget, but also wants someone who respects what she dreams of.” Vendor Curation: Science and Sensibility One of the pillars of Enfim Casados is its careful curation of vendors. Recommendations are based on a proven track record: delivering results that made the bride happy, the ability to follow a brief, and a willingness to work as a team on the day of the event. “If there’s a problem with another vendor on the day, it’s our problem too. We really value teamwork. So that’s the kind of vendor who becomes a recommendation from us.” When a vendor disappoints, they are no longer recommended, and in extreme cases, if the couple still chooses to hire them, they are required to sign a commitment agreement. Cris shares a striking example: a decorator who sold brides a specific lighting setup but hired a cheaper alternative to increase her profit margin. On the day of the event, the installation arrived incorrectly. “She knew it was wrong, but she thought: it will be cheaper, and the bride will go ahead with it.” There are also cases of vendors who started out well but gradually became less attentive over time. “The person reached the point of not even knowing the wedding date during the week of the wedding. She thought it was on Friday.” From that point on, Enfim Casados only honored the contracts already signed with that company and stopped recommending them. The Most Surreal Unexpected Situation and How It Was Resolved Every wedding professional has that one story. Cris’s involves devotion, a race against time, and a great deal of creativity. The bride was extremely devoted to Our Lady of Grace. The wedding favors were handmade rosaries created by the groom’s grandfather. The reference image for the saint was one meter tall. During the week of the event, Cris confirmed with the decorator: was everything okay with the statue? The answer was yes. On the day of the setup, a 25-centimeter statue arrived, placed on top of another 25-centimeter pedestal. “It looked like a Greek column with a tourist standing on top taking a picture. It looked terrible.” Cris thought about what to do for exactly five minutes. Then she acted. She asked the decorator for a refund so she could buy a new statue, but the decorator refused to help. She began calling vendors in search of a statue of the appropriate size. She found one in a neighborhood far from the ceremony venue, while the wedding was taking place on the other side of the city. She called the groom, who authorized the purchase and provided his driver. Dilson rushed through the back of the venue and replaced the statue before the bride entered. When she walked through the doors of the venue, her eyes lit up. “My God, how beautiful!” the bride said. She only discovered what had happened during the reception, when she found the original statue hidden in a corner of the support room. The groom eventually told her everything. And the story has an even more beautiful ending: the saint purchased in that last-minute rush was later used again at a friend of the bride’s wedding and affectionately became known as the “wedding saint.” The decorator, meanwhile, never returned the money or offered any explanation. A Split-Second Decision That Changed Everything At an outdoor wedding, the ceremony was about to begin. It was drizzling. The musicians who had been hired refused to play, claiming that the humidity could damage their instruments, even though a large umbrella was available to protect them. The processional was ready. The bride had dreamed of Plan A. And Cris made a decision: “You can leave.” She turned to the DJ who was present, who had the complete playlist, and confirmed that he could take over. The musician left, unhappy with the decision. But just as the violin bow began to move, she changed her mind and the rain stopped. The ceremony took place under an open sky, and the bride walked down the aisle to live music. “I knew that if she left, the bride could hold me responsible. It was a very serious decision,” Cris admits. It was this same wedding that went viral on social media, with the emotional moment when the groom’s grandparents walked into the ceremony together. The Wedding No One Forgets Among so many stories, there is one that remains etched in the memory of the entire team: the wedding of Gabi (a fictional name). A bride during the pandemic, Gabi was diagnosed with an extremely aggressive form of cancer in her spine before the restrictions even began. The disease spread to her lungs and later to her brain. With the wedding already scheduled, she would also have to undergo brain surgery. When Cris learned about the situation, she took an action that says a great deal about who she is. She contacted all the vendors, explained what was happening, and told them that, as far as she was concerned, the wedding had already been paid for. “She didn’t need to pay anything else. We wanted her to use that money for her surgery.” Vendor after vendor was contacted. Many donated their services, offered discounts, or contributed whatever they could. A basket was put together with a note that read: “Use this money for your treatment.” Gabi was able to have the surgery. On her wedding day, she was radiant, with her short hair beginning to grow back and her eyes shining. She danced on the dance floor, had fun, and was deeply loved. Every vendor cried during the ceremony. “If you looked around, you couldn’t see a single person who wasn’t crying.” Gabi returned from her honeymoon, underwent her tests and, unfortunately, never left the hospital again. She passed away eight months after her wedding, at the age of 29. “I think it was the most emotional wedding I have ever witnessed. I had to stop and refocus so I could pay attention to the work again because it was so emotional.” Destination Weddings: Challenge and Reward Finally Married also works on international weddings, and the challenges are proportional to the scale of the project. There are cultural barriers, language issues, and the absence of WhatsApp as a quick communication tool. Timelines are prepared in three languages: Portuguese, English, and Italian. The team arrives one day early and goes over the entire plan again with the catering team and the venue. “There’s the cultural aspect. There’s the language issue, and when we’re talking about something outside the country, especially in Italy, no one is speaking their native language. So there’s a possibility that we’re not being understood. We say it once, twice, three times.” But the reward is proportional to the effort. “When you’re traveling abroad and hear someone speaking Portuguese, you immediately want to talk to them. Imagine someone organizing a wedding, understanding what you like and what you want, in another country.” There are also details that brides who choose venues based on their daytime beauty may overlook, such as nighttime lighting, which is frequently forgotten. “We send each other stories of venues from other weddings abroad and say: they didn’t think about the nighttime lighting again.” These details can only be properly handled through the extensive experience Enfim Casados has accumulated. Where Should Someone Who Has Just Gotten Engaged Begin? Finally Married’ answer is straightforward: start with the wedding planner. “Because without hiring one, the bride may book a venue thinking it’s the place of her dreams, only to discover that the band can’t play there, that the catering doesn’t serve what she wants, that she needs a generator, a tent, additional staff.” The wedding planner, Cris explains, is the person who will conduct a real financial analysis, understand what fits within the budget and what goes beyond it. They are the person who helps make decisions based on numbers, not just emotion. “Sometimes, a perfect place isn’t perfect for you or for your budget. Sometimes, a beautiful photographer isn’t right for you if their style isn’t what you’re looking for. And couples don’t have this perspective, and that’s okay. They don’t need to have it when they have good planning support alongside them.” When it comes to unexpected issues during the final month before the wedding, Cris is reassuring. “A month before, even during the week of the wedding, is better than on the day itself. If we’re seeing something now, it’s because we’re reviewing everything for the third or fourth time, making sure no loose ends have been left behind so that the day can be perfect.” And she concludes with a phrase that summarizes the company’s philosophy: “Every well-executed wedding is a well-planned wedding.” The Most Special Moment of All When asked about the most special moment of a wedding, the answer is unanimous: the bride’s entrance. “It’s the moment when we’re the most tense and the most focused on everything that’s happening, because we need to make it happen,” Dilson explains. While he stays with the groom at the front, watching his reaction and waiting for the moment to tell him to turn around, Cris remains with the bride backstage. “Some brides have trembling bouquets, and I just look at them and tell them they look beautiful, that everything is going to be okay. Sometimes, we adjust the father’s tie. Some people are more introverted, some cry, some thank me at the door,” Cris describes. “I feel a little like a bride myself when I put myself in her place at that moment. There is a connection when the bride looks at the face of the person she hired two years ago and sees that person standing there beside her. That feeling of security.” When the ceremony ends, there is a collective sense of relief. “Everyone takes that deep breath. Now everything feels lighter.” What Remains After the Party Ends Throughout all these years, between unexpected situations resolved behind the scenes, vendors who disappointed and others who exceeded every expectation, weddings that moved the entire team and stories that stayed with them forever, Cris and Dilson came to a simple yet profound conclusion. A wedding lasts one day. The planning takes months. The memory lasts a lifetime. And the person who walks alongside a couple through this process is not merely a service provider. It is someone who will know before the family does when the bride has argued with her maid of honor, when the groom is unsure about the band, when the budget has become tight and they need to choose what truly matters. “We enter people’s lives in a very particular way,” Cris says. “It’s a relationship of trust that goes far beyond the contract.” That is why, when it comes to choosing a wedding planner, she believes the decision needs to go beyond beautiful photos on Instagram or the most affordable price. “You’re going to spend months alongside this person. They will know about your insecurities, your fears, your arguments. They will be with you during the most vulnerable and most beautiful moment of your life at the same time, which is walking down the aisle.” The question Cris suggests every bride ask herself is not about a portfolio or a price list. It is simpler than that: Do I trust this person? Do I feel safe with them? “Because on the day, when something unexpected happens — and it always does — you need to look to your side and know that this person will take care of it. Without having to tell you what went wrong.” Dilson adds, with the same serenity of someone who has experienced many days like these: “We don’t sell a service. We deliver a day. And that day never comes back.” It is this awareness that leads Finally Married to continue refusing double bookings, building long-term relationships with their couples, and treating every wedding as if it were the only one, because for the people living that moment, that is exactly what it is. And it is for all these reasons, and because of everything they are and believe in, that this wonderful family was the best choice I could have made for my wedding, which I will share more about later. Thank you so much, Cris and Dilson, for opening your hearts and sharing your stories to educate all the anxious brides who have not yet begun planning their weddings. I am certain that you have made a great difference in their lives as well.

  • Following the brand’s repositioning, Camila Dias relaunches the fragrances that marked the beginning of Benuá’s story

    Gênesis, Zayah, and Zakhar return to the catalog in a special one-year anniversary edition of the brand, featuring a new visual identity and the same formulas that won over thousands of customers Photos Marllon Oliveira One year after entering the fragrance market, entrepreneur and influencer Camila Dias celebrates Benuá’s first anniversary with a meaningful relaunch. The fragrances Gênesis, Zayah, and Zakhar, which marked the beginning of the brand’s story, return to the catalog with a new visual identity while maintaining exactly the original formulas that won over thousands of consumers. “They say that a scent has the power to transport us back in time. Perhaps that is why, for months, I received messages from people asking when Gênesis, Zayah, and Zakhar would return. It wasn’t just about perfume. It was about reliving memories,” says Camila Dias. Launched on August 8, 2025, Gênesis was the first fragrance developed by Camila and marked the beginning of a project that quickly gained recognition among fragrance enthusiasts. Throughout that first year, the company expanded its portfolio, strengthened its presence in the market, and underwent an important repositioning process, adopting the name Benuá and a new visual identity. Now that this transition is complete, the brand’s first three fragrances return to the shelves in redesigned packaging, but with the same scent that allowed so many people to create memories through them. “Ever since the fragrances were taken off the market, I have received messages almost every day asking when they would return. It is incredibly moving to realize that people don’t just miss the fragrance, but the memories it represents. Perfume has this power to preserve moments. Bringing Gênesis, Zayah, and Zakhar back is a way of celebrating everything we have built so far without giving up our essence,” says Camila Dias. The relaunch comes at a time when brands founded by content creators are seeking to establish their own identities, strengthening their presence far beyond social media. In Benuá’s case, this movement reinforces a positioning that brings together perfumery, emotional memories, and sensory experiences. For Camila, revisiting the brand’s first creations also means reflecting on her own journey. “When I look at these fragrances, I remember everything I experienced over the past year. There were many challenges, lessons, and achievements. Benuá has changed on the outside and matured as a brand, but its essence remains exactly the same. And I think that is what people feel when they experience our fragrances.” More than celebrating one year of history, the return of the original collection symbolizes the beginning of a new chapter for Benuá: a brand that continues to evolve without losing the emotional connection built since its very first launch.

  • DR. FELIPE GASPARINI: THE SCIENCE OF KNOWING WHEN TO TRANSFORM

    'BEAUTY' EDITION COVER - AUGUST 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio Dr. Felipe Gasparini sees Dermatology as the intersection of science, precision, and sensitivity. Between the discipline he learned through judo, his scientific training, and advances in Dermatology, his practice is grounded in an increasingly rare conviction: not everything that can be transformed needs to be changed. By the age of 16, Felipe had already earned his black belt in judo. Later, he became part of the Brazilian National Team. High-performance sports taught him discipline, preparation, and consistency, but also something less obvious: how to remain under pressure without losing clarity.In Medicine, this background encountered a different kind of challenge.Science became an early part of this journey. During medical school, Felipe dedicated himself to research and scientific work, an experience that broadened the way he approached medical practice. This was followed by international experience in Dermatology and specialization at UNIFESP, shaping a perspective guided less by the urgency to provide answers and more by the need to investigate, question, and understand. This approach takes on particular importance in a specialty that is evolving at an extraordinary pace. Contemporary Dermatology offers increasingly sophisticated technologies and therapeutic possibilities. For Felipe, however, the most important question still comes before choosing any resource: what truly makes sense for that person?It is a simple question, but one that requires knowledge to answer.Technology expands the range of possibilities. Science provides evidence. Experience allows for the recognition of nuances. And clinical judgment turns all of this into a decision. It is at this intersection that science also meets aesthetics.The face is not merely an anatomical structure. It carries expression, time, identity, and the way each person recognizes themselves in the world. An apparently objective concern can therefore carry much deeper expectations. Before considering an intervention, there is something that needs to be understood: what that person is truly seeking. That is why listening holds such an important place in his practice.Felipe sees naturalness not as a specific aesthetic, but as the result of a well-indicated intervention capable of respecting proportions, individual characteristics, and identity. The goal is not to create a new version of someone, but to care for what already exists without erasing its origin. This perspective becomes even more relevant at a time when filters, algorithms, and aesthetic references are making visual standards increasingly homogeneous. Access to images has increased, but the diversity of what we consider beautiful has not always kept pace with this movement. In this context, preserving identity can be just as sophisticated as transforming it.Perhaps there is a quiet connection between the athlete and the physician. In judo, strength without control is not excellence. Technique requires strategy, preparation, and an awareness of the right moment. In Dermatology, that same logic finds another language: doing more does not always mean caring better. And the more Medicine expands what it can do, the greater the responsibility becomes for what we choose to do.It is within this space that Felipe finds his own definition of excellence. Not only in the technical ability to intervene, but in the discernment to know when, how, and why to intervene.Because a truly sophisticated result does not need to announce the procedure. It does not need to erase expression, history, or identity. It may be precisely the one that preserves, with precision and sensitivity, what makes each person unique. At 16, you had already earned your black belt and later went on to join the Brazilian National Judo Team. High-performance sports teach that results are the consequence of discipline, repetition, and the ability to remain composed under pressure. Looking at the physician you have become, which principles you learned on the mat continue to guide your decisions today? Judo was the first great school of my life. Long before Medicine, I learned that discipline is a daily choice and that consistency always outweighs quick fixes. On the mat, I understood that it is possible to remain calm even under pressure, to respect the time each process requires, and never to underestimate the importance of preparation. Today, I realize that these principles continue to shape every decision I make as a physician. Dermatology requires technical knowledge, but also emotional balance, responsibility, and the ability to make clear decisions, especially when every choice has a direct impact on someone's life. Sport taught me that excellence does not come from an extraordinary moment, but from the quiet repetition of the right actions over time. Before dedicating yourself fully to Dermatology, your career included research and scientific work. Science teaches us that every answer begins, first, with a good question. How does this way of thinking influence the way you guide a patient who expects an immediate answer, but whose best decision may require time, investigation, and prudence? During the six years of medical school, scientific research was an integral part of my education and profoundly changed the way I learned to approach the profession. Science teaches us that a good answer begins, above all, with a good question. We learn to question, investigate, and recognize that the first hypothesis is not always the correct one. I bring this reasoning into the office every day. Not every diagnosis should be rushed, and not every expectation can be met immediately. Often, the best care requires time, investigation, and the reassurance of recognizing that prudence is also part of Medicine. I believe research makes us more critical professionals, more humble in the face of uncertainty, and, above all, more responsible for the decisions we make. When clinical practice is grounded in science, the patient receives much more than a quick answer; they receive a decision built on knowledge, reflection, and confidence. Dermatology is experiencing a period of extraordinary evolution, driven by new technologies and therapeutic possibilities. In a scenario where innovation and trends often go hand in hand, how did you develop the discernment to recognize what truly represents an advancement for the patient? Innovation has always sparked my interest, but I believe it only makes sense when it concretely improves the patient's experience and outcomes. In a specialty that evolves so rapidly, it is natural for many new developments to generate enthusiasm. Even so, I have learned that innovation and value do not always move at the same pace. I have the privilege of being part of Grupo Adriana Vilarinho, an environment that encourages constant learning, scientific discussion, and daily contact with cutting-edge technologies. This experience reinforced an important conviction: true advancement does not lie in using the latest resource, but in understanding when it genuinely makes sense for that particular person. In the end, technology is a tool. The real differentiator remains clinical judgment, individualization, and the ability to choose the most appropriate treatment, not necessarily the newest one. There is often a gap between what a patient wants to change and what they truly need. Throughout your experience, how has the practice of listening transformed your understanding of beauty, self-esteem, and, above all, the boundary between enhancing a feature and preserving someone's identity? I believe a consultation begins long before the physical examination. It begins when the patient realizes that they are truly being heard. Over time, I came to understand that the initial concern rarely tells the whole story. Often, behind an aesthetic concern, there are expectations, insecurities, and experiences that need to be understood before any treatment is proposed. This act of listening completely changed the way I understand beauty. Today, I believe it is not about transformation, but about preserving identity. My work has never been about creating a new face, but rather about enhancing what makes each person unique. When technique respects individuality, the result stops drawing attention to the procedure and instead draws attention to its naturalness. The more resources Medicine offers, the greater the responsibility seems to be to decide when not to use them. After everything the profession has taught you, what defines a truly successful outcome for you today? For a long time, I thought a good outcome was related solely to the technical quality of the procedure. Today, I believe it begins long before the procedure itself. A truly successful outcome is one in which there is a proper indication, aligned expectations, and absolute respect for the patient's individuality. I have also learned that professional maturity means knowing when to say “no” when necessary. Medicine offers extraordinary resources, but they only have value when used with discernment. For me, the greatest recognition comes when a patient looks in the mirror, notices the change, and at the same time continues to see their own story reflected there. To close, is there a principle you carry beyond Medicine, something that sports, science, and life itself have taught you and that you now consider essential to the way you choose to live? If there is one principle I strive to cultivate every day, it is the awareness that there is always room to grow. Sport taught me discipline. Science taught me curiosity. Medicine taught me humility. Perhaps this is the combination that most influences the way I choose to live. To keep learning without losing the ability to listen, to pursue excellence without giving up sensitivity, and to understand that knowledge only finds its true value when it is placed at the service of people. In the end, I believe our greatest achievement is not only in what we build professionally, but in the way we make others feel along the journey. And for me, that will always be the noblest aspect of Medicine. Buy the printed BEAUTY edition featuring Dr. Felipe Gasparini now by clicking below:

  • Bella Hadid Officially Partners with Alo and Celebrates a Relationship Built Over More Than a Decade

    Photographed by Mert Alas & Marcus Piggott Bella Hadid is entering a new chapter in her fashion career as she officially becomes the face of Alo’s new global campaign. Photographed by Mert Alas & Marcus Piggott and styled by Mimi Cuttrell, the model stars in the brand’s Pre-Fall 2026 collection, reinforcing a partnership that, according to her, began long before any contract was signed. Known for making athleisure an extension of her personal style, Bella says the collaboration represents something genuine, built over years of wearing the brand’s pieces in her everyday life. The model celebrated the announcement with an emotional statement. “Newest @alo baby girl! Blessed to be the face of a brand I’ve been lovin, livin, and styling my looks with for over ten years now… Feels like family to work with such a beautiful team that truly has made me feel like family for so many years now… and to shoot with my sweetest best friends @mertalas & @macpiggott always makes my days feel so so happy… Health is wealth baby! Love you all.” The message perfectly captures the spirit of the campaign: a partnership rooted in authenticity, friendship, and well-being. For Bella, representing Alo is simply the continuation of a story that had already been part of her life long before the cameras arrived. “Success Means Something Completely Different Today” Throughout the campaign, Bella also reflected on how her definition of success has evolved over the years. “Success means something completely different to me today than it did a few years ago. I used to think success meant constantly working, always saying yes, and always chasing the next opportunity. Now it’s much simpler. It’s being able to wake up and truly enjoy my life, take care of myself, spend time with the people I love, and be present for the moments that really matter.” According to the model, this shift in perspective has allowed her to feel more connected to herself. “The more I listen to myself and live in a way that feels true to who I am, the more grounded and confident I feel.” Wellness as a Lifestyle Bella explains that her daily routine has also changed. Rather than pursuing an increasingly hectic schedule, she has learned to value moments of rest, movement, and self-care. “As I’ve gotten older, I’ve realized how important it is to create space for myself. Whether it’s slowing down, moving my body, or simply taking a moment to reconnect, these small rituals have become such an important part of how I take care of myself.” She adds that this philosophy has always been closely connected to Alo. “To me, that’s what wellness means, and it’s always been something I’ve associated with Alo. That’s why this partnership felt so authentic—it reflects a part of my life that has existed for many years.” In the campaign, Bella showcases some of the key pieces from the Pre-Fall 2026 collection, including coordinated activewear sets, leggings, tops, micro shorts, and versatile designs created to transition seamlessly from workouts to everyday life while embracing the minimalist aesthetic that has become Alo’s signature. More than introducing a new collection, the campaign solidifies a partnership that has grown organically over time. By bringing together one of the world’s most influential models and a brand that has long been part of her daily life, Alo places authenticity at the heart of its message. Bella Hadid perfectly sums up this new chapter with the phrase that has become the campaign’s motto: “Health is wealth.”

  • Check Out Exclusive Behind-the-Scenes Photos from Arezzo's New Mini-Series Starring Sarah Jessica Parker

    The brand unveils exclusive behind-the-scenes images from its latest production starring the actress, premiering in August and marking a new chapter in the partnership between Sarah Jessica Parker and Arezzo. Credits: Luiza Ferraz Arezzo has exclusively released the first behind-the-scenes images from its newest production, starring Sarah Jessica Parker. The photos offer an exclusive look at the filming of "Obsessed with Shoes. In Every Scene.", the brand's new mini-series set to premiere in August, continuing its successful collaboration with the actress. Captured during filming in New York City, the images reveal Sarah Jessica Parker between takes, offering a glimpse into the atmosphere of the production and the everyday moments that shape the story's narrative. Credits: Photography: Mylena Saza Creative Direction: Cophy Styling: Rita Lazarotti Film: Carlos Queiroz Behind-the-Scenes Photography: Luiza Ferraz Hair: Serge Norman Makeup: Mariel Barreira Executive Production: Boathouse Intermediation: Mood Marketing (Brazil) & Mayflower (United States)

  • Sun, Style & Sea - Hariany Almeida For Hooks

    Sun-soaked days, salty air, and effortless elegance. Photos / Creative Direction: @mouracarlos / Video: @raphaellcamargo / Beauty: @hariany / Publicist: @kaiocezzar_ For the new STARS Edition of Hooks Magazine, Hariany Almeida embraces the spirit of the Euro Summer, where fashion meets freedom against the backdrop of the Mediterranean-inspired coastline. Blending timeless beachwear, golden light, and a sophisticated editorial aesthetic, this cover celebrates a season defined by confidence, style, and unforgettable escapes. Discover the exclusive editorial and immerse yourself in the summer issue of Hooks Magazine.

  • Less Filters, More Authenticity: How Lucas the Cleaner Connected More Deeply with His Audience

    Content creator based in the United States says he stopped chasing perfect videos in favor of a more spontaneous and authentic style of communication, allowing him to connect more genuinely with his audience. Photos by: Sue cervelin In a digital landscape that, for years, was dominated by polished productions, meticulously edited photos, and a constant pursuit of perfection, a movement in the opposite direction has been gaining momentum. The Sprout Social Index 2025, one of the leading studies on digital consumer behavior, identifies authenticity as one of the key factors driving meaningful connections between creators and their audiences. It also highlights that original, spontaneous content is generating stronger engagement than highly produced posts. One creator who has experienced this shift firsthand is Lucas Galhano, better known on social media as Lucas the Cleaner. After building an audience of millions by sharing his work and daily life in the United States, he decided to rethink the way he creates content. Today, rather than striving for visual perfection, he prioritizes more natural and authentic glimpses into his everyday life. "The era of the perfect life, the perfect photo, and flawlessly edited skin no longer convinces anyone. People who live real lives know that it's not real. What truly resonates today is ordinary people living authentic lives," he says. According to Lucas, this shift has also brought a greater sense of ease to his routine as a content creator. The pressure to achieve perfect lighting, polished editing, and highly produced videos has given way to a more natural style of storytelling that feels closer to everyday reality. "I no longer worry about heavily edited content, perfect lighting, or things like that. I'm focusing much more on a vlog-style approach and showing everyday life as it really is because I believe that's what creates a much stronger connection with my followers. As a result, I no longer feel the pressure to post something new every single day at the expense of staying true to who I am." The transformation also extended to the way he manages the exposure of his personal life. While he once shared virtually every detail of his business and daily routine, today he takes a more intentional approach to deciding what to make public. "I used to share everything—my business, my revenue, my clients. Then I realized that it wasn't doing me much good. Today, I still value being authentic, but I only share what genuinely adds value for my audience and what also feels right for me. When it comes to travel, for example, I often post about it only after I'm already on my way back." Lucas believes this evolution has allowed his audience to get to know the person behind the videos. Early in his career, most followers saw him simply as the professional showcasing cleaning projects and dramatic home transformations. Over time, however, he began sharing moments with his wife, his daughter, and other aspects of his personal life, creating a deeper and more meaningful connection with his audience. "At the beginning, I unintentionally became a character. People only knew me through the cleaning videos and the before-and-after transformations. No one knew my wife, my daughter, or what my daily life was really like. There was a lot of speculation. Once I started sharing more of my personal life, everything became more genuine. Today, people know Lucas as a husband, a father, an entrepreneur, a comedian, an influencer—and also as a cleaner." For Lucas, influencing people on social media goes far beyond entertainment. He says his goal is to show Brazilians that it is possible to build new opportunities abroad without losing their identity. "I want to show that Brazilians can earn their place anywhere in the world through authenticity, respect, and responsibility. I also make a point of showing that professions like cleaning—often undervalued in Brazil—can become thriving businesses in countries like the United States. Brazilians can learn a new language, reinvent themselves, build a new story, and, above all, never lose sight of who they truly are." By replacing the pursuit of perfection with a more spontaneous and authentic style of communication, Lucas believes he has found an even more effective way to connect with his audience. In an increasingly competitive digital landscape, he argues that authenticity is no longer just a desirable quality—it has become one of the most valuable assets for creators seeking to build a loyal and engaged community on social media.

  • Wedding Guest Fatigue or the Disappearance of Community

    Photo Disclosure Pinterest Recently, one of my brides sent me an article titled "Wedding Guest Fatigue." The piece explores a growing trend in modern weddings: rising costs, multiple pre-wedding events, and an increasing number of expectations placed on guests. Black-tie dress codes with specific color palettes, destination weddings in other countries—or even continents—wedding gifts, bachelor and bachelorette parties, welcome parties with their own dress codes, engagement dinners, and much more. Not to mention couples who expect specific gifts or significant financial contributions from guests with large families, who may not always be in a position to afford all of these expenses. Previous generations usually celebrated with, at most, a bachelor or bachelorette party, the wedding itself, or a bridal shower. Most of the planning was handled by the couple and a few family members who were willing to help. It is understandable that people feel overwhelmed by the growing number of commitments and expenses surrounding weddings today. But I would like to shine a light on another side of this conversation. Have you noticed that, especially since the pandemic, our sense of community seems to be fading? Along with it, so have many of the social courtesies and interpersonal etiquette that once felt natural. When I was a child, for example, it was unthinkable to visit someone's home for the first time empty-handed or attend a birthday party or wedding without bringing a gift for the host. I can remember countless occasions when family friends offered to drive someone to the airport simply because that was what people did for one another. So is "guest fatigue" really something that should be blamed solely on engaged couples? Or is it also a reflection of this increasingly detached way of relating to one another? I am not referring to couples who demand expensive gifts, black-tie attire, and additional financial contributions from guests who clearly cannot afford them. Those excesses exist, and they deserve to be questioned. But this discussion also forces us to reflect on how we care for our closest friendships and relationships. When was the last time you inconvenienced yourself to help someone you care about? Offered a ride? Set aside time to listen to a friend who needed to vent? Attended an important event even though you didn't really feel like going? These small "sacrifices" are part of living in a community. Sometimes, attending your friend's daughter's birthday party is more important than staying home to recover from a long day at work—especially if you already said you would be there. Twenty years ago, when bachelor and bachelorette parties, weddings, baby showers, and bridal showers already existed, would people have complained so much about attending one of the most meaningful celebrations in the life of someone close to them? And, by the same token, would couples have been so disconnected from their guests' financial realities that they would expect investments beyond what many could reasonably afford? I will leave you with that reflection, but I would also like to make one request: don't let one of Latin America's greatest treasures disappear. Be present. Welcome others. Allow yourself to be welcomed. Celebrate those you love, and let yourself be celebrated in return. Share your life with other people. Because, in the end, a human soul is nothing without being touched by another human soul.

  • Beyond Dubrovnik: Karen Lopes Reveals Six Unexpected Places to Discover in Croatia

    Photo Dislosure Press Passionate about travel and discovering destinations beyond the traditional tourist trail, influencer Karen Lopes believes that the true essence of Croatia extends far beyond its most famous postcards. From stone villages and crystal-clear beaches to landscapes that appear untouched by time, she has selected six places that deserve the attention of travelers seeking an authentic experience in the European country. 1. Rovinj: The Charm of the Adriatic at a Slower Pace With narrow cobblestone streets, colorful façades, and sunsets worthy of a painting, Rovinj, located on the Istrian Peninsula, is one of those destinations that captivates visitors effortlessly. “It is the kind of place where you can wander without rushing, discover art galleries, and end the day at a waterfront restaurant,” Karen recommends. Photo Dislosure Press 2. Vis Island: Croatia's Best-Preserved Hidden Gem Closed to visitors for decades due to its strategic military importance, Vis remained virtually untouched for years. Today, it offers a peaceful retreat for travelers seeking pristine beaches, turquoise waters, and a relaxed atmosphere far removed from mass tourism. 3. Motovun: A Medieval Hilltop Village Surrounded by Vineyards Perched atop a hill, Motovun captivates visitors with its remarkably preserved medieval architecture and sweeping views across the Istrian countryside. Renowned for its truffles and award-winning wines, the town seamlessly blends exceptional gastronomy, rich cultural heritage, and breathtaking scenery into one unforgettable destination. Photo Dislosure Press 4. Mljet National Park: Nature at Its Purest Less famous than the renowned Plitvice Lakes, Mljet National Park captivates visitors with its saltwater lakes, scenic hiking trails surrounded by unspoiled vegetation, and a centuries-old monastery set on a small island. "It is a place that brings an immediate sense of peace from the moment you arrive," the influencer says. 5. Primošten: A Gem Between the Sea and the Vineyards With its historic old town encircled by ancient stone walls and crystal-clear beaches, Primošten perfectly balances tradition with natural beauty. The surrounding vineyards add even more character, creating one of Croatia's most picturesque landscapes. 6. Rastoke: The Village of Waterfalls Before reaching Croatia's famous national parks, Rastoke is well worth a stop. Known for its historic houses built over flowing rivers and cascading waterfalls, the village offers an almost cinematic setting where nature and architecture exist in perfect harmony. Photo Dislosure Press For Karen Lopes, traveling is also about discovering places that have the power to surprise. “Croatia has so much more to offer than its iconic destinations. It’s the small towns, unspoiled islands, and breathtaking landscapes that encourage you to slow down and truly embrace every moment. In the end, it’s often these lesser-known places that become the most unforgettable memories of the journey,” she says.

  • Same-Sex Couples Drive Growing Demand for International Surrogacy Programs

    Advances in Assisted Reproductive Technology and Greater Legal Certainty in Some Countries Expand Parenthood Opportunities for Same-Sex Couples Photo Disclosure Surrogacy has increasingly become an option for male same-sex couples who wish to build a family and have a child who shares a genetic connection with one of the parents. According to Tammuz Family, a company specializing in international surrogacy programs, demand for these services has grown steadily in recent years. This trend is driven by advances in assisted reproductive technology, the availability of countries with well-defined legal frameworks for surrogacy, and the growing recognition of diverse family structures. "We have seen a growing demand for surrogacy programs among same-sex couples. More and more families are finding these programs to be a realistic path toward fulfilling their dream of parenthood," says Ana Paula Del Padre, Tammuz Family's representative in Brazil. Because surrogacy regulations vary from one country to another, the first step in the process is selecting the destination where the program will take place. This decision takes into account medical, legal, and administrative considerations. The next stage involves selecting both the egg donor and the gestational carrier, each of whom undergoes comprehensive medical, psychological, and legal evaluations. The in vitro fertilization (IVF) procedure is then performed. Throughout the pregnancy, the intended family receives specialized guidance and support. After the child's birth, the necessary legal procedures are initiated to establish parentage and obtain the baby's official documentation. "The process requires professional guidance from the very beginning. After choosing the country, the egg donor and gestational carrier are selected. Once fertilization and pregnancy have been completed, the legal procedures are carried out to establish parentage and ensure the family can return to Brazil safely with their child," explains Ana Paula. Ana Paula Del Padre, representative of Tammuz Family no Brasi Participation From the Family Planning Stage The opportunity to be involved from the earliest stages of family planning allows intended parents to actively participate throughout the journey to parenthood. With ongoing advances in assisted reproductive technology and the regulation of surrogacy programs in several countries, male same-sex couples now have greater opportunities to build their families. "Today, these couples can experience parenthood from the very beginning, starting with the planning of the pregnancy. This possibility broadens the ways families can be formed while recognizing the legitimate desire to build a family," says Ana Paula Del Padre. According to the Tammuz Family representative, the process also helps broaden society's understanding of the many ways parenthood can be experienced. "A family is built through love, care, responsibility, and a lasting commitment to raising a child. Being involved in every stage of the process makes this journey even more meaningful for intended parents," she adds. Legal Guidance Brings Greater Security to the Process For Brazilian families pursuing surrogacy abroad, legal guidance plays a fundamental role in ensuring that every stage of the process is conducted safely, efficiently, and in full compliance with applicable regulations. Because each country has its own legal framework, specialized legal support begins during the planning phase, helping families understand the required procedures and prepare the documentation related to parentage and the child's birth. "Legal guidance allows families to understand every step of the journey in advance, giving them greater confidence throughout the process. Our role is to advise intended parents and ensure that every procedure complies with both the laws of the chosen country and Brazilian legal requirements," explains Larissa Mocelin Vaz, Legal Affairs Representative at Tammuz Family. After the child's birth, families continue to receive assistance with obtaining the baby's official documents, completing the legal recognition of parentage, and preparing for their return to Brazil. "When the process is carefully planned from the outset, intended parents can experience this important moment with greater peace of mind and focus their attention on welcoming their child and beginning their new life as a family," Larissa adds. As access to assisted reproductive technologies continues to expand and structured surrogacy programs become available in countries with clear legal regulations, same-sex couples are gaining new opportunities to fulfill their dream of parenthood. The growing demand for these programs also reflects an increasing recognition that families can be formed in many different ways, all united by the same principles of love, care, responsibility, and an unwavering commitment to a child's well-being.

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