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COVER BUSINESS EDITION - MAY 24 ISSUE Photographer: Bruno Tomasoni - @brunotomasoni Make: Paula Algomes - @paulaalgomesbeauty Hair: Ana Brito @anaabritooficial If in the past the profession of image consulting was seen as something distant from the general public, more restricted to celebrities, now the scenario is different. The profession has naturally grown in recent years, as people have come to understand more the importance of conveying the correct message in their daily lives - as well as how this impacts our self-esteem - and today it is booming. "In these current times, when we are much more present in the online universe than in person, we need to convey the appropriate image to break this lack of contact and connect with those on the other side," says image consultant Juliana Bacellar. "Most people used to think that this market was something frivolous, but in the last 2 years, after the pandemic, demand has doubled," she continues. As the co-founder of JB Academy , a school for image consultants, Juliana emphasizes that the web, amidst so many offerings, can mask a person's image. "There's so much 'buy this' and 'do that' that the consumer closes off and no longer knows what they're even acquiring. You buy that piece online, but when you look in the mirror, you don't recognize yourself. We can only have self-esteem when we truly know who we are. We need to stop and understand the lines of our body. It's necessary to know, for example, if that color works for you and discover your style. So, when all this fashion information bombardment comes, you'll be able to filter it all out." With 15 years of experience, she has already trained over 5,000 students worldwide. The courses at JB Academy - which she runs alongside her partner, Berta Lia Varaschin , an expert in marketing (the duo also oversees JB Store , a licensed brand of image consulting products, and JB Essencial , a clothing line) - range from basic training to advanced courses for those already working and seeking further improvement, including mentorships and lectures - all available online. In the modules, there are techniques such as personal coloring, visagism, body type analysis, visual language, and outfit assembly, among others. "I always say that every consultant graduating from the school needs to thoroughly understand the method and apply it to themselves first." In addition to the courses, JB Academy - which holds the title of the largest exclusive Brazilian Personal Image school and the only school in the Image Consulting area certified by the International Federation of Image Professionals (FIPI) - also maintains partnerships with names such as Arlindo Grund, Alexandre Taleb, and Professor João Braga.

On Monday, May 6th, the most important red carpet in the fashion world arrives, and as always, E! Entertainment will provide exclusive front-row access to the arrival of the biggest stars of the moment on LIVE FROM E!: MET GALA 2024, fully LIVE from 6 p.m. Once again, the display of style, avant-garde, and glamour will be present on the most important red carpet of the year, giving freedom to the maximum creative expression of the most acclaimed designers of the moment. The most impressive looks will be revealed during the broadcast, as well as the most intimate and emotional confessions during the arrival of today's biggest stars. WHAT WILL BE THE THEME OF THE MET GALA 2024 RED CARPET? The theme of the Met Gala 2024 red carpet will be “Sleeping Beauties: Reawakening Fashion.” with the dress code "Garden of Time." Therefore, in its most literal interpretation, many floral prints and botanical allusions are expected to transform the entrance display into a huge garden, in the most metaphorical aspect. Styles are also expected to introduce the time variable, the frivolity of beauty traditionally represented by flowers, or the concern for sustainability and eternal fashion, as a great rebirth. WHO WILL BE THE CO-HOSTS OF THIS 2024 EDITION? Latin America will be represented by Bad Bunny and Jennifer Lopez as one of the main hosts, along with actor Chris Hemsworth and actress Zendaya, together with the event's visionary and leader, Anna Wintour, who will welcome the luxury guests. WHO ARE THE MOST ANTICIPATED STARS? About 600 stars and special guests are expected. However, the list of participants is famous for its secrecy, as it is only revealed upon arrival, never in advance, except for the hosts' names. However, Anne Hathaway, Lily Gladstone, Ayo Edebiri, Gisele Bündchen, Rihanna, Kendall Jenner, Kim Kardashian, and many other stars and celebrities are expected to appear on the most important and anticipated red carpet of the year. Don't miss the LIVE coverage of the MET GALA 2024 red carpet, next Monday, May 6th, from 6 p.m. only on E! Entertainment.

Photo from personal archive - Press Release Luciana Barros, an 11-year-old Brazilian model, was awarded in the 'Child Model' category at the World Fashion Festival Awards, considered the Oscar of fashion in the Middle East. The award ceremony took place last Sunday (28) in Dubai, United Arab Emirates, and was attended by prominent figures from various parts of the world. The event also honored designers and other personalities from the fashion industry. Photo from personal archive - Press Release Born in Salvador, Bahia (BR), Luciana started walking the runway at the age of 4 and has since demonstrated skill and a strong connection with the catwalks, increasingly gaining prominence in the fashion industry. She has participated in numerous fashion shows in Brazil, Dubai, and in the last season walked at Milan Fashion Week, in addition to being selected several times for Kids Model International. Photo from personal archive - Press Release Currently, Luciana resides in Europe with her mother. They live in Milan, Italy, where the model is focused on internationalizing her career and also on her studies. She is bilingual and draws inspiration from supermodel Gisele Bündchen.

Hooks Magazine: "Lifestyle" Edition, April 24 Photo: @diannree_ph / Makeup: @makeup_kis / Stylist: @dashakova_style / Design Director: @mathlopes Maria Luiza , the lifestyle influencer who captivates her followers with her stunning beauty and commitment to health and well-being, graces the cover of this month's "Lifestyle" edition of Hooks Magazine. In an exclusive interview, we delve into Maria's world, discovering the experiences that have shaped her perspective and the secrets behind her radiant appearance. For Maria Luiza , traveling is more than just exploring exotic destinations; it's a journey of self-discovery and connection with nature. Her most memorable journey to date was to Thailand , where she found herself surrounded by the untouched beauty of Phi Phi Island. In this natural paradise, she found inspiration and renewed her appreciation for the cultural diversity of the world. When asked about how she balances her pursuit of beauty with the value of health and well-being, Maria Luiza reveals her holistic approach. In addition to aesthetic care, she prioritizes a balanced diet and regular physical activity, showing that true beauty comes from within. In addition to her career as a model, Maria Luiza finds inspiration in love, nature, human evolution, and the innovations of technology and science. These elements motivate her to overcome the challenges of modern life, demonstrating that true beauty lies in the connection between mind, body, and spirit. Check out the exclusive interview now: 1: Hi Maria Luiza! Tell us, what was the most memorable trip of your life and why was it so special to you? The most memorable trip of my life was in 2020 when I visited Thailand and explored Phi Phi Island. It was special because it was the first time I was on a paradisiacal island, surrounded by the lush natural beauty of the region. I was able to create a unique connection with nature and experience fascinating moments. 2: We know you're very connected to aesthetics. How do you balance your pursuit of beauty with valuing your health and well-being? For me, balancing the pursuit of beauty with valuing health and well-being is a holistic process. In addition to aesthetic care, I prioritize a balanced diet and regular physical activity. 3: In your daily life, what is that routine or lifestyle habit that makes all the difference for you to feel good about yourself? In my daily life, maintaining a complete skincare routine and dedicating time to meditation and yoga are essential habits that make all the difference in my well-being. Additionally, I value moments of digital disconnection to recharge and maintain mental balance. 4: Traveling can be a transformative experience. Have you had any experiences during a trip that changed your worldview or profoundly impacted your life? Yes, traveling is one of my passions, and I've had enriching experiences that changed my worldview. Meeting different cultures, traditions, and religions during my travels has broadened my perspective and taught me to value the diversity and cultural richness of the world we live in. 5: Share with us a beauty secret or personal care routine that you love and that is part of your daily life. A beauty secret that I love and is part of my routine is regular hair hydration with quality and diverse products. Additionally, I practice weekly body exfoliation to keep my skin smooth and radiant. These kinds of care significantly contribute to my self-confidence and well-being. 6: Besides your career as a model, what else inspires and motivates you to move forward every day, even in the face of the challenges of modern life? Love inspires me, nature inspires me, the evolution of the human being inspires me, and certainly, technology and science inspire me a lot to overcome the challenges of modern life.

Your Favorite Shrimp Dishes at Irresistible Prices, Only at Coco Bambu Restaurant! Photos Disclosure Coco Bambu The ' Jangadeiro' Festival Arrives with a New Dish Launch! Sicilian Shrimp Shrimp Coco Bambu Shrimp Coco Brasil Happy Hour Festival Innovative, Truly !!! Snack Platter and Unlimited Draft Beer! And All-You-Can-Eat Menu with Soft Drinks!! Remember that Coco Bambu serves both dine-in at the restaurants and through Delivery on the Coco Bambu App. Park Shopping Barigui Ground Floor, Store 181 Shopping Crystal Level L2 (Curitiba - Parana - Brazil) @gio.prates @cocobambucuritiba Come to Coco Bambu!!!

Dazzling Under the Spotlight: A Fashion Night in Los Angeles On a vibrant night in Los Angeles, where the city lights blend with the sparkle of the stars, Bailey Hornacek , a fashion-loving woman, takes center stage. In our exclusive editorial, we dive into the essence of Californian elegance, capturing every dazzling moment as she moves through the streets of the City of Angels. With a gaze that blends the classic with the contemporary, Bailey personifies the creative soul of Los Angeles, where style and sophistication meet in perfect harmony. Every piece of her wardrobe is carefully selected, expressing her individuality and passion for fashion in a unique way. Photography by Pooya Nabei - www.pooyanabei.com / @pooyanabei Stylist : Boyd Sloan / @boydsloan Model : Bailey Hornacek / @baileyhornacek represented by Muse Hair : Tania Becker using @oribe / @taniabecker MU : Christine Victoria / @christine.victoria ------ Credits Look Cover: Top : Gert-Johan Coetzee / @gertjohancoetzee / @thepop.group - Pant : Saint Laurent / @ysl - Earrings : Bottega Veneta - Glasses : George Keburia / @georgekeburia / @tata_kartvelishvili - Shoes : Claudio Merazzi / @claudio_merazzi_brand / @pr_solo Dress : Safiyaa / @safiyaa_official - Coat : TATA PR Archives / @tata_kartvelishvili - Earrings : Ivy Jewelry / @Ivy.Jewelry.Ca / @CLDStyle - Shoes : Kaud / @kaudofficial / @tata_kartvelishvili - Rings : Zynnia Collective / @ZYNNIACOLLECTIVE / @CLDStyle - Bag : Rula Galayini / @rulagalayini Suit : Alabama Blonde / @alabamablonde / @thepop.group - Shoes : Rogers Pearson / @rogerspearsonofficial / @TheHerGroup - Earrings : Studio Cult / @StudioCult.Co / @CLDStyle Suit : Vassia Kostara Brand / @vassiakostarabrand / @tata_kartvelishvili - Necklace : Ivy Jewelry / @Ivy.Jewelry.Ca / @CLDStyle - Earrings : Gemma Azzurro Jewelry / @GemmaAzzurroJewelry / @CLDStyle Top & Pant : Monaco & Colombia / @monacocolombia / @TheHerGroup - Belt : Valentino / @maisonvalentino - Earrings : Gemma Azzurro Jewelry / @GemmaAzzurroJewelry / @CLDStyle - Shoes : Kokhia / @kokhia.mc / @tata_kartvelishvili Jacket : Dalood / @daloodtbilisi / @tata_kartvelishvili - Short : George Keburia / @georgekeburia / @tata_kartvelishvili - Necklace : Fashiondrug By Anahit / @fashiondrug_by_anahit / @pr_solo - Shoes : Gianvito Rossi / @gianvitorossi - Earrings : Alexis Bittar / @alexisbittar Coat : Vassia Kostara Brand / @vassiakostarabrand / @tata_kartvelishvili - Tights : Gucci / @gucci - Shoes : Valentina Rangoni / @valentinarangoni / @CLDStyle - Earrings : Mahrukh Akuly jewelry / @MAHRUKH.AKULY.JEWELRY / @CLDStyle Jacket : Current Air / @current_air - Top & Btm : Rita Vinieris / @Ritavinieris - Earrings : Ivy Jewelry / @Ivy.Jewelry.Ca ( Showroom: @CLDStyle ) - Shoes : Gucci / @gucci Jacket : Current Air / @current_air - Top & Btm : Rita Vinieris / @Ritavinieris - Earrings : Ivy Jewelry / @Ivy.Jewelry.Ca ( Showroom: @CLDStyle ) - Shoes : Gucci / @gucci

Photos disclosure Press Ander Ander Machado has been working in the beauty industry for over 15 years, ever since he decided to pursue his passion for makeup. His initial inspiration came from various talented makeup artists he saw in fashion magazines. He was also inspired by people close to him who worked in the field and encouraged him to follow this path. In addition to his beautiful work at the renowned Torriton salon, Ander has a career as an influencer, a result of his talent and charisma. With nearly half a million followers on the Instagram social network, he has amassed an impressive portfolio of work with diverse and well-known profiles, both within and beyond the Curitiba community. Those who follow him witness daily the affection his followers have for him, through his insights and Stories where they tag him with heartfelt messages. 'I started on social media by sharing my work and beauty tips with a larger audience. I value authenticity and transparency in my posts, always aiming to inspire and assist my followers in the best way possible,' says Ander, adding, 'I have a close relationship with my followers because I highly value their feedback and am always open to answering questions and interacting with them. They are an important part of my journey in the beauty industry.' When it comes to his favorite brands, he makes it clear that he values those known for the quality of their products and their commitment to sustainability and animal welfare. He has even been invited to participate in the reality show " Taming Fire ," where he made it to the top 3 finalists. His professional dream is to continue growing in the beauty industry, refining his skills, and perhaps one day having his own line of products or a renowned beauty space. In his personal life, his dream is to find a balance between his career and personal life, allowing him to travel the world and experience new cultures and places. "I feel very fulfilled working in beauty because I love what I do and have the opportunity to help people feel more confident and beautiful. Knowing that I also serve as an inspiration to many people is gratifying and motivates me to continue sharing my work and knowledge," he says. One saying he carries with him is: "- Beauty is in the eye of the beholder," because he believes that true beauty comes from within and is reflected in how we treat others and ourselves," emphasizes the beauty expert. Ander works at the Torriton Beauty and Hair salon, located in one of the chicest neighborhoods of Curitiba (PR Brazil). Address: 5739 Sete de Setembro Phone: +41 3242 3963 @andermachadooo

Iconic and artistic, new campaign focuses on the greatness of the crocodile Photos Disclosure Lacoste This year, Lacoste reaches new heights with its grand campaign, Play Big. By exploring different places with elevated artistic treatment, 2024 is undeniably a big year for the Crocodile and its fashion sport. With the launch, Lacoste reinforces its brand power decidedly focused on the future, adapting to the times by playing a key role in this evolution, always with boldness, spirit, and style. Like its mascot, which from time to time continues to move, Lacoste follows suit by making the world a playground for its fans, inspiring them to create their own game: that's what Play Big is all about. The initiative aims to be a powerful call to action that captures the breadth of the iconic Crocodile's impact, embracing the inner courage of each ambassador present in the campaign and the unstoppable spirit of the label, which pioneers the fusion of fashion and sport. And to bring this artistic piece to life, Lacoste has invited four of the most talented creative minds in the industry, with a unique affinity for color, light, and form: contemporary artists Imruh Asha and Ibby Njoya, renowned photographer Willy Vanderperre, and Antonio Sánchez, celebrated for his Birdman soundtrack. Together, they have reinvented this icon with a remarkable blend of precise engineering, textile art, and craftsmanship, turning it into a grandiose work of art, eight meters long and nearly three meters tall, with its jaws wide open. THE CROCODILE: THE PULSE OF THIS ART For the campaign, Lacoste chose to highlight a giant crocodile, the brand's icon, in vibrant representations: colorful, playful, and large-scale, perfectly illustrating the savoir-faire and intelligence of the French fashion house. As a pioneer of fashion sport, it was essential to reference tennis, elevating textile materials such as mesh, cotton polo, and knit to create a strong connection between fashion and the brand's characteristic craftsmanship. Thus, the colossal sculpture of the crocodile is made entirely of traditional materials from the sport. AMBASSADORS: THE HEART OF THIS REPRESENTATION Play Big finds its pulse in the uniqueness and attitude of six prominent global ambassadors: Novak Djokovic, Venus Williams, Pierre Niney, Jeon So-mi, Ahn Hyo Seop, and Wang Yi Bo - each of whom is recognized as an inspiring figure in their particular territory. The chosen ones embody the audacity, unlimited creativity, and confidence that are the very essence of the brand. The star of the campaign, the unmistakable mascot, interacts uniquely with each ambassador, reflecting their individual style, personality, and driving force. "At Lacoste, we take great pride in harnessing our rich heritage while simultaneously maintaining a spirit of innovation. And as we constantly strive to reinvent ourselves, this new Play Big campaign is an occasion to reaffirm the power of our Crocodile, our roots in fashion, and our rightful place in the world of sport, especially tennis," says Catherine Spindler, Deputy CEO of Lacoste. Opening the list is tennis legend Novak Djokovic , the most victorious player in the history of the game. He sets the tone and remains steadfast, calmly holding the animal's jaws. Demonstrating the power and fearlessness that have taken him to unprecedented levels in the sport, the athlete's relaxed demeanor reflects his unparalleled mastery on the court. Venus Williams , another revolutionary figure in tennis, is captured in a playful pose within the open jaws of the crocodile. Her unwavering grace and commitment to excellence are reflected in her confident posture, symbolizing the power of two forces in a grand encounter. Venus faces the animal with the same charisma she brings to opponents on the court. Pierre Niney , a celebrated French actor, brings tradition and modernity to life, embodying the elegance of the brand. His deep connection with Lacoste, fueled by his love for tennis, is evident as he casually tosses a tennis ball into the crocodile's mouth, reviving an iconic image and representing a historic campaign. Meanwhile, South Korean singer and model Jeon So-mi injects vibrant energy into the campaign. Meeting the reptile in a charismatic and modern way, So-mi's playful poses and youthful energy perfectly encapsulate the spirit of authenticity of the brand. Meanwhile, South Korean actor Ahn Hyo Seop reminisces about his childhood memories of the French brand as he fearlessly poses inside the jaws of the crocodile. His calm yet bold posture reflects his meteoric rise in the world of cinema, while his red polo shirt subtly matches the sculpture's red tongue, creating a chameleon effect. Lastly, one of Asia's most influential young artists, Wang Yi Bo , showcased his talent in various fashion expressions, leading the trend with a unique attitude towards the campaign. With one leg raised high, he symbolizes grace, audacity, and the necessary balance in his various roles. His life philosophy, liberation through movement, resonates with the brand's goals, both on and off the sports field. "It's special to continue celebrating our journey in 2024 by showcasing our greatness and the power of bringing so many inspiring people close to the Crocodile. We continue to strengthen our brand presence in the region by complementing the campaign with local names. It's a great opportunity to further amplify our powerful positioning here," says Pedro Zannoni, CEO LATAM Lacoste.

Photos courtesy Saint Laurent Saint Laurent opens a store in Guadalajara Mexico with Anthony Vaccarello’s new design concept that reflects Saint Laurent’s latest interpretation of modern luxury. Both raw and refined, the façade features corduroy and washed concrete walls inspired by architecture from the 1970s. Inside, several marbles are used including giallo siena for benches, golden spider and blue lumen for tables, and blue mare and black cosmic for niches. Signature features found within the space include marble and metallic counters, marble and glass display tables, black mirror finishes, floating shelves and concrete walls, as well as custom rugs and wooden louvers which add a soft touch to the space. The store is decorated with unique furniture, including three sculptures by Mexican artist Jose Dávila, a Percival Lafer sofa, a Móveis Cimo sofa, Móveis Cantù chairs, Jacobean Work chairs, Celina Decorações ottomans, armchairs and table, and a Eugenio Escudero table. Saint Laurent’s complete offering will be available in the store, including Women and Men’s ready-to-wear, handbags, shoes, and accessories. The store is Saint Laurent’s largest in Mexico. The store is located at Avenida Adolfo Lopez Mateos Norte 95, Italia Providencia, Guadalajara 44648, Jalisco.

Model opens their heart in a new Mother's Day campaign Photos Giovanni Bianco - Courtesy Vivara In a new video released by the jewelry brand with over 60 years in the market, the mother of Benjamin, 14, and Vivian, 11, opens her heart: "Being a mother teaches the poetry of everyday life, where the heart speaks louder." In a new campaign celebrating Mother's Day by Vivara, the model spoke about motherhood in a rare moment. "The strength of a mother only exists because it comes from the strength of another mother," she said. In the campaign video, Gisele appears in a satin dress amidst pages and books, highlighting the jewelry in gentle poses and movements. The Vivara collection celebrates essence, tradition, and excellence through its pieces, as well as redefines the brand icon by continuously innovating through different interpretations of the V.

'BRASIL' COVER EDITION - APRIL 24 ISSUE Photos: Ciero - @ovulgojesus Design Director Cover: @mathlopes Lizy Donato is a content creator who has been making waves in the world of fashion and entertainment. Her journey into fashion didn't begin early, but at the right moment, when she felt the call to spread her wings, explore the world, and leave her unique mark wherever she went. With a strong and resilient personality, Lizy is not fazed by criticism. She doesn't concern herself with what others will say or think; after all, "insects don't attack turned-off lamps." This inspiring mindset reminds us of the importance of staying true to ourselves, even in the face of challenges. But Lizy's true secret to a fulfilling life lies in her family. It's the love and support from those she loves most that make her live with happiness, wisdom, and a profound love for fashion and life. Discover more about Lizy Donato's fascinating journey and uncover how her passion for fashion is fueled by inner strength and the familial bonds that inspire her every day. From her unique trajectory to her perspectives on the fashion world, every step of Lizy's journey is a lesson in authenticity and determination. She doesn't just follow trends; she defines them with her striking presence and unmistakable style.

The businesswoman and influencer will stay in the 'land of drizzle' until next week Photos Press Disclosure Kamilla Agacci Boing arrived in São Paulo on Thursday (18) for an intense schedule of commitments. During her stay in the 'land of drizzle', Kamilla will participate in meetings, events, have a photoshoot, and attend the Chart fashion show, one of her favorite national brands. Passionate about the fashion world, Kamilla anticipates that she is excited to attend the fashion show next week. "I'm eager to see what Chart is preparing for this runway. They always manage to surpass themselves each season. I'm a big fan of the brand," she explained. Originally from Santa Catarina, Kamilla is an influencer and entrepreneur. She is the founder of Renewing Luxury , the largest luxury 2Hand store in the country (BR), founded over ten years ago. With around 200 thousand followers on social media, she shares her daily life and also discusses fashion, motherhood, and travel.