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  • PUMA and Rihanna present the new Creeper Phatty in three earthy tones

    Photos Courtesy Puma x Fenty PUMA and Rihanna introduce the new FENTY x PUMA Creeper Phatty Earth Tone, a successful model from the partnership between the sportswear brand and singer Riri. The model continues to stand out for its luxurious materials, featuring a nubuck leather upper and gold details. The original Creeper was launched in September 2015, presenting a platform version of PUMA's iconic Suede. The silhouette was voted "Shoe of the Year" by Footwear News in 2016 and not only transformed sneaker culture but also highlighted the impact and relevance of PUMA over the last decade. The Creeper Phatty, its newest version, is larger, bolder, and more exaggerated, with an oversized design and stacked rubber sole. The new FENTY x PUMA Creeper Phatty Earth Tone offers three distinct colors, available in adult and children's sizes: taupe gray (Totally Taupe), fog green (Green Fog), and warm white. The FENTY x PUMA campaign, filmed by Philippa Price and featuring Rihanna as creative director, expands on the concept of 'creep'—trying to do something unnoticed. The campaign embarks on an exploration of the art of camouflage through carefully composed tone-on-tone images.

  • Farfetch presents Mother's Day campaign with a focus on accessories

    With the slogan 'A Farfetch gift is worth a thousand words,' the platform emphasizes the importance of expressing love through meaningful gestures Photos Courtesy Farfetch In a world where words often fall short in expressing the full extent of gratitude that exists in the relationships between mothers and children, FARFETCH, the leading global platform for the luxury industry, announces its Mother's Day campaign celebrating unconditional love, connection, and shared gratitude with all those who play a maternal role. With the slogan 'A Farfetch gift is worth more than a thousand words,' the communication with a humorous tone unfolds entirely digitally, featuring a series of videos on social media and a photoshoot focusing on the brand's offerings for the occasion, to be viewed on FARFETCH's own channels starting April 11th. Debora Capobianco , LATAM Marketing Director at FARFETCH, comments: 'The campaign 'A Farfetch gift is worth more than a thousand words' represents our endeavor to connect people with fashion in a unique and meaningful way. We want to be part of this special celebration with gifts that go beyond their material value, adding emotional significance to these items. We believe that each choice made on our platform not only celebrates style but also highlights our commitment to unique curation, reflecting our desire to offer an inspiring and aspirational fashion experience.' This year, the campaign directs its focus to accessories that complement each mother's unique personality. The strategic choice of these items is based on data from the previous year, in which these accessories were highlighted purchases. The platform also presents a series of content on Instagram and the website , along with a gift guide featuring the best global curation of brands and boutiques.

  • LOEWE Luminaries - A cutting-edge collection at Salone del Mobile 2024

    Exploring new horizons at the intersection of art and lighting Photos Courtesy LOEWE LOEWE, the renowned luxury fashion brand, proudly presents its most ambitious home collection to date at Salone del Mobile 2024. Under the theme "LOEWE Luminaries," the brand unveils an impressive commission of 24 luminaries designed by internationally recognized artists. For this prestigious event, LOEWE has joined forces with 24 artists who have a longstanding relationship with the house, resulting in an exclusive collection of floor, table, and pendant luminaries. These pieces will be showcased at the magnificent Palazzo Citterio from April 15 to 21, 2024. Each work in this collection reflects its creator's unique vision, exploring the properties of light in innovative ways. The materials used range from flexible bamboo to leather, ceramic, glass, and bronze, providing a wide range of interactions with light. Standing out among the designs is Genta Ishizuka's pendant luminary, winner of the LOEWE FOUNDATION Craft Prize in 2019, which evokes an amorphous organic cell. Additionally, renowned ceramist Dame Magdalene Odundo surprises with a leather pendant luminary, deviating from her traditional ceramic works. Enrico David presents a table luminary that encapsulates his fascination with the human form, while Hafu Matsumoto demonstrates his skill with bamboo in an impressively intertwined table luminary. Alvaro Barrington and Zizipho Poswa bring elements of their personal experiences into their creations, resulting in luminaries that evoke memories and cultural rituals. The complete list of participating artists includes talents from various parts of the world, such as Venezuela, the United Kingdom, Italy, South Africa, Germany, Japan, among others. In addition to the luminaries, LOEWE will offer an exclusive collection of home accessories, including ikebana vases and paperweights, all created in collaboration with the artists featured in the exhibition. These pieces will be available exclusively at Palazzo Citterio and the LOEWE Montenapoleone store, along with a selection of limited-edition candles created especially for the event, promoting LOEWE's ongoing commitment to sustainability.

  • PUMA x PlayStation unite sportswear and gaming in a new collaborative collection

    Photos Courtesy PUMA PUMA and Sony Interactive Entertainment are launching a collaborative collection to celebrate PLAYSTATION, a globally successful console that is at the heart of gamers. The PUMA x PLAYSTATION collab will hit stores in the coming months, featuring footwear and apparel for both adults and children. The standout feature of the collab is the new versions of PUMA's classic sneakers, the Suede and the RS-X, each available in two different colorways. The iconic Sony console logo is present on the tongue label of all models, along with a charm hanging from the lace. The release also includes clothing with PLAYSTATION-inspired prints, featuring holographic details and shine techniques. More information about the official release date and locations where the products will be available for sale will be announced soon by the brands.

  • Celebrities wear Anthony Vaccarello's Saint Laurent during the week

    At Hooks, you discover which pieces celebrities are wearing in their day-to-day lives and at major events. In partnership with Saint Laurent, we provide the links to the pieces here. Rosie Huntington-Whiteley in Tokyo on April 11th. Photo Courtesy Saint Laurent COTTON TWILL JUMPSUIT SMALL MANHATTAN IN GLOSSY LEATHER WITH CROCODILE EMBOSSED Nicole Richie before entering The Kelly Clarkson Show in New York on April 10th. Photo Courtesy Saint Laurent SL 276 MICA DRAPED LONG JERSEY VOILE DRESS BLAKE SLINGBACK PUMPS IN PATENT LEATHER

  • Michael Bucquet « The French Rocker » on exclusive cover and interview

    “FRANCE” COVER EDITION - APRIL 24 ISSUE Photographer: @the__little__joe Make up: @ornellafrosi Style: @the__little__joe & @michaelbucquet Hairstylist: @yazidhairstylist Élite model Agent: @aurelie_bachellier In the vibrant landscape of French music, emerges a figure blending the essence of rock with poetic lyricism and rebellious charm. Meet Michael Bucquet , the multifaceted artist, poised to unveil his latest single, "Coma," marking his solo journey after his stint on The Voice France . From the pulsating energy of rock to the realms of electronic music, rap, funk, and folk, Bucquet's musical odyssey knows no bounds. "Music is a world in itself," he shares, "and I want to explore as many places as possible." Inspired by diverse genres, he creates a sonic landscape that reflects his multiple influences and his relentless pursuit of artistic expression. But Bucquet's artistry transcends mere melodies. With experience in modeling and acting, he infuses his performances with a captivating allure, seamlessly blending sound and image to create a mesmerizing spectacle. "Music isn't just music," he asserts. "It's a show - a complete offering of sound, image, and emotion." At the heart of Bucquet's latest release, "Coma," lies a poignant narrative of heartbreak and departure, delivered with electrifying fervor. "Sadness doesn't have to be expressed only in a soft song," he explains. "Pain can also be channeled through anger and the need to let off steam." Check out the exclusive interview with the singer: 1. What inspired you to explore various musical genres, including rock, electro, rap, funk, and folk?   For me, music is a world in itself, and I want to explore as many places as possible. All styles of music are interesting, and there's a lot to learn outside your comfort zone. Whether you're a guitarist, a singer or a composer, to be enriched you have to be adventurous, put yourself in danger, discover and learn from others. I've done a lot of jam sessions to share with other musicians. The soaring and, hypnotic side of electro, the energy of rap, the gentleness of folk and the dynamism of funk have all helped me to flesh out my own music and broaden my palette.   2. How has your background in modeling and acting influenced your approach to music and performance?   Music isn't just music. For me, it's a show. You have to offer people something complete: sound, image, life, emotion, performance and passion. A lot of messages can be conveyed through clothes, behavior and stagecraft. Especially in rock, where attitude is everything. My experiences in front of the camera have helped me to let go of my complexes and be fully in character, to give the best of myself and push back my limits as a former shy child.   3. Can you share a bit about the creative process behind your new single "Coma"? What themes or emotions does it explore?   Coma is an introspective song on the theme of a painful break-up or departure. But rather than make it a slow, sad ballad, I chose to make it a punchy, dynamic song. With bass, guitar and vocals to the fore. And, of course, the strength of the lyrics. Sadness doesn't have to be expressed only in a soft song with piano or acoustic guitar. Pain can also sometimes be expressed through anger and the need to let off steam, and that's what I wanted to express on Coma, which has a sad theme, but with sounds that get the head moving.   4. How do you balance the poetic and rebellious aspects of your music, and how do they manifest in your songwriting?   I've always been a bit of a paradox. In my playlist, there are lots of soft, soothing songs, and right next to them, big, aggressive songs full of furious guitars. I need to express all the facets of my personality. My sultry, rebellious side, yes, but also my romanticism and sensitivity. I don't put up any barriers when I compose. Some songs are very soft, others very hard. So, I compose sounds that are sometimes very "rockstar" and others where I express my fragility and pain … Because the most important thing for me is to reflect who I am, what's happened to me in my life, to remain authentic and share it through music.   5. With your diverse artistic interests, such as cinema and painting, how do you integrate these influences into your music?   Cinema, painting and art in general have a major influence on my vision of things. Particularly in my image and music videos, where I refer to many films and sometimes even paintings to achieve certain shots and come up with certain ideas. The works of Scorsese, Nolan and Tarantino give me a lot of ideas and references. In terms of painting, it's Van Gogh, Manet or Da Vinci who inspire me, whether through their work or their lives. Van Gogh, seriously ... he was after all the poet cursed rocker of painting, don't you think, haha?   6. What can listeners expect from your upcoming music video for "Coma," and how does it tie into the overall narrative of your solo career?   With Coma, people will begin to discover the person I am today, and the artist I am becoming over time. Rocker? Yes, always, but not only. A mix of influences and ideas, accumulated over the last 10 years. Between strength and fragility, joy and sorrow, hope and despair. I hope that it will speak to people and that they will be able to identify with the lyrics and feel emotions. I've left my teenage rock behind to take my music a little further, enriched by all my adventures, good and bad. Coma is the cornerstone of a more authentic, sincere, mature and assertive solo career.

  • SAINT LAURENT PRODUCTIONS ANTHONY VACCARELLO CANNES FILM FESTIVAL 2024

    Saint Laurent Productions is proud to announce three long featured films in competition in the 2024 official selection of the 77th edition of the Cannes Film Festival: « Emilia Perez » by Jacques Audiard, « The Shrouds » by David Cronenberg and « Parthenope » by Paolo Sorrentino. Saint Laurent Productions is a registered subsidiary of the house, marks the first fashion house to count the full-fledged production of films among its activities. The division, envisioned by Anthony Vaccarello for Saint Laurent, is in line with Vaccarello's assured steering of the brand into the future, while echoing the cinematic breadth and nuances of his collections. JACQUES AUDIARD (PHOTOS COURTESY SAINT LAURENT) « EMILIA PEREZ » with Zoe Saldaña, Selena Gomez, Edgar Ramirez, Karla Sofía Gascón, Adriana Paz. Overqualified and undervalued, Rita is a lawyer at a large firm that is more interested in getting criminals off the hook than bringing them to justice. One day, she is given an unexpected way out, when cartel leader Manitas hires her to help him withdraw from his business and realize a plan he has been secretly preparing for years: to become the woman he has always dreamt of being. Production: Why Not Productions, Page 114, Saint Laurent Productions by Anthony Vaccarello, Pathé, France 2 Cinéma. DAVID CRONENBERG « THE SHROUDS » with Vincent Cassel, Diane Kruger, Guy Pearce, Sandrine Holt. Karsh, 50, is a prominent businessman. Inconsolable since the death of his wife, he invents GraveTech, revolutionary and controversial technology that enables the living to monitor their dear departed in their shrouds. One night, multiple graves, including that of Karsh's wife, are desecrated. Karsh sets out to track down the perpetrators. PAOLO SORRENTINO «PARTHENOPE» with Dario Aita, Celeste Dalla Porta, Silvia Degrandi, Isabella Ferrari, Lorenzo Gleijeses, Biagio Izzo, Marlon Joubert, Peppe Lanzetta, Nello Mascia, Gary Oldman, Silvio Orlando, Luisa Ranieri, Daniele Rienzo, Stefania Sandrelli, Alfonso Santagata. The long journey of Parthenope's life, from her birth in 1950 till today. A feminine epic, devoid of heroism but brimming with an inexorable passion for freedom, Naples, and the faces of love— all those true, pointless, and unspeakable loves. The perfect Capri summer, the lightheartedness of youth. Which ends in ambush. And then all the others-the Neapolitans, men and women, observed and loved, disillusioned and vital, their waves of melancholy, their tragic ironies and dejected glances. Life, be it ordinary or memorable, knows how to be very long. The passing of time offers up a vast repertoire of emotions. And there in the background, so close and so very far, is Naples, this ineffable city that bewitches, enchants, screams, laughs, and always knows how to hurt you. Production: Fremantle, The Apartment Pictures, a Fremantle Company, Saint Laurent by Anthony Vaccarello, Pathé, Numero 10.

  • Maybelline NY announces Ludmilla as the new spokesperson for the brand

    Unique, valuable, and protected, the singer makes her debut with the world's #1 makeup brand. Photos Courtesy Maybelline NY Singer, renowned for her musical versatility and winner of the 2022 Latin Grammy, Ludmilla is now also the spokesperson for Maybelline NY, the world's number 1 makeup brand. Maybelline NY, a brand that has always encouraged people to have confidence to express themselves at all times, joins forces with singer Ludmilla to write a new story in the makeup category in Brazil. To celebrate this moment, the new manifesto "Unique like You" reinforces the brand's superiority as the number 1 makeup brand in the world, with unique technology and diversity. Through this concept, Maybelline NY reaffirms its purpose of empowering consumers of all backgrounds to express their individualities and be themselves.   By having Ludmilla as the new face of the brand, Maybelline NY recognizes her not only as a talented artist but also as an influential figure who represents many Brazilian women. As her authenticity and reach are a reflection of the essence of Maybelline NY, a brand committed to offering high-quality and affordable products. "Ludmilla is the embodiment of representation for Brazil, being an inspiring reference and a highly important symbol of self-esteem for her community. As a black woman, bisexual, and icon of pagode and funk music, the artist challenges standards, breaks barriers, and inspires thousands of people to be authentic and confident in their own skin. Ludmilla paves the way for more people to feel seen, heard, and valued in their journeys – aligning with Maybelline NY's purpose of encouraging all women to express their individualities and be unique," says Belen Torrens, Director of Maybelline Brazil.   The partnership with the singer, which involves always-on entertainment activations, begins at the world's largest music festival, where Maybelline NY will be responsible for Ludmilla's makeup. She debuts at the festival as the first Afro-Latina woman to perform with her own show on the main stage. A unique moment for both the singer and the brand. "I believe beauty is a self-esteem process that is part of a daily evolution, and Maybelline NY connects deeply with that thought, reinforcing that all beauties are unique. That's why I was thrilled with the invitation to be an ambassador and represent a brand that is an international reference in the segment. I'm already looking forward to feeling beautiful at my upcoming shows and making the most of Maybelline NY's products," Ludmilla celebrates.

  • The main Saint Laurent bags worn by celebrities in their daily lives

    Find out which bags celebrities chose for their streetwear looks. Photos Courtesy Saint Laurent - Taylor Swift with 5 to 7 bag Known for its minimalist and elegant style, Saint Laurent is one of the top choices for celebrities in all moments, especially when it comes to streetwear looks. Despite being known for creating beautiful clothing pieces, the brand stands out mainly for its unparalleled bags. Whether leather or made of various materials, the bag becomes a celebrity's ally, ensuring minimal chic and practicality for all looks. Celebrities like Taylor Swift, Hailey Bieber, and Selena Gomez have been spotted numerous times wearing the brand's iconic bags. Below are some of our favorite combinations worn by the stars: Selena Gomez and her Le Anne-Marie Bag In Patent Leather Bella Haddid and her bag Jamie 4.3 Hailey Bieber and his Manhattan in Box Saint Laurent Leather bag Gisele Bündchen and her Puffer Medium Bag in Suede and Denim bag

  • Thaianne Malhano - Celebrating Authenticity in Fashion

    ‘LONDON’ COVER EDITION - APRIL 24 ISSUE Photos: @fotosyansalvatierra Make: @worneymakeup Production: @fotosyansalvatierra e @woneymakeup Design Director Hooks: @mathlopes Thaianne Malhano shines on our "LONDON" edition cover. With her unique charm and unparalleled authenticity, Thaianne has been making waves in the international fashion world. Though not born in London, Thaianne has chosen this vibrant city as her home. It is here, amidst the bustling streets and pulsating culture, that she found her passion for fashion and embarked on her inspiring journey. One of the most defining moments in her career was when she received the invitation to grace the cover of a London magazine. It was in that instant that Thaianne realized the power of her authenticity and personal style. Since then, she has been winning the hearts of people and earning the respect of fashion industry companies. In facing the challenges and pressures of the fashion world, Thaianne maintains her authenticity and passion for her work. She sets clear goals and surrounds herself with people who value diversity and originality, remaining true to herself at all times. Beyond her work in fashion, Thaianne is an advocate for healthy living and well-being. She prioritizes regular exercise, a balanced diet, and moments of relaxation to keep her mind and body healthy and balanced. Away from the cameras, Thaianne finds inspiration in her other passions, such as fitness and teaching. Check out an exclusive interview with the model: 1: What has been the most significant moment of your modeling career so far? The most significant moment for me was when I was invited by a magazine here in London to be on the cover. That's when I began to see that my unique personality and my way of working were gaining credibility from people and companies. I receive daily feedback of compliments and people wanting to hire me because I have a unique selling point. Today, the most important thing is to be yourself. People often try too hard to be something they're not. And when you're in a country that isn't your own, with a different culture, and you start making a difference in this professional field, it's incredibly gratifying. It showed that, in addition to having success in my career, I am contributing to a positive change in the fashion industry by promoting authenticity and diversity. 2: How do you deal with the challenges and pressures of the fashion industry while maintaining your authenticity and passion for your work? Challenges and pressures will always exist in our lives, so to maintain authenticity and motivation, I set clear goals. Without a clear direction, it's easy to lose authenticity and even passion for work. I start by defining what I want to achieve. My focus on what I want to accomplish is so strong that pressure and challenges make me want it even more, and when I go through something and manage to overcome it, it shows me how capable I am. Additionally, I always seek to surround myself with people who value authenticity and diversity in the fashion industry, which inspires me and keeps me connected to my passion for work. 3: What are your daily rituals or habits that help maintain your mind and body healthy and balanced? What helps me keep everything in harmony is exercising regularly, eating a balanced diet, planning a routine, nurturing relationships (always staying in touch with people you love and who make you feel good), managing stress, and taking breaks from work, which is essential for mental health. Additionally, I set aside time for meditation and reflection, which helps me maintain mental clarity and emotional balance. 4: Besides fashion, what are your other passions or interests that contribute to your creativity and inspiration? Since I was young, I've always enjoyed being in the gym taking care of my body, and it's really something you have to enjoy. I don't just mean keeping myself looking good for my own sake, but rather genuinely enjoying the interest in practicing the profession. My passion and interest lie in teaching (becoming a personal trainer), where I serve as a role model for many people, boosting my self-esteem and self-confidence to help and motivate others. Additionally, I'm passionate about travel and different cultures, which inspire me and broaden my worldview, contributing to my creativity in fashion and other areas of life. 5: How do you find meaning and purpose in your travels, beyond just exploring new cultures? Visiting a new destination allows me to explore horizons and encounter different realities, which translates into personal growth and one of the most impactful experiences of my life. Traveling for me means stepping out of my comfort zone, leaving routine behind, and living new experiences. Moreover, when you're forced to rely on yourself, without your family and friends, maturity is inevitable. I undergo a change within myself, improve my physical and mental health, recharge my energies, and encounter different stories and perspectives. All of this helps me find meaning and purpose not only in travels but in all areas of my life. 6: What is the most valuable advice you've received on your journey as a model and passionate traveler? Dive deep into your choices and never give up. And if you're afraid, go ahead even if you're scared. You only learn by doing, and fear prevents us from doing many things, which keeps us living in a bubble, getting used to what we have, and not living or pursuing our dreams. That was the most valuable advice, and thanks to it, I'm living and experiencing the best phase of my life. And of course, continuing the journey to be even prouder of the person I've become by pursuing everything on my own merit. This advice inspires me to face challenges, explore new horizons, and live with authenticity and passion in everything I do.

  • The Minimalist Trend: Neck-Hanging Bags

    Photo disclosure Pinterest In the world of fashion, minimalism is at its peak, extending beyond just clothing to accessories. One trend making waves in 2024 is the neck-hanging bag. Back in 2018, we saw this trend explode onto the street style scene during major fashion weeks worldwide. However, in 2024, it returns with a refined touch of minimalism. Mini bags are taking center stage, suspended around the neck in a non-functional yet stylish manner. Photo disclosure Pinterest This new approach transforms bags into true fashion statements, adding an element of surprise and sophistication to outfits. Neck-hanging mini bags are more than just practical accessories; they're a bold and contemporary fashion statement. Beyond their unique aesthetic, this trend offers an innovative way to wear bags, allowing them to be showcased as pieces of art. Smart combinations of colors and materials can turn this trend into a personal expression of style. Photo disclosure Pinterest So, if you're looking to add a touch of originality and elegance to your looks, try hanging a mini bag around your neck and stand out from the crowd. After all, in fashion, creativity knows no bounds. Photo disclosure Pinterest What are your thoughts on this minimalist trend? Share your opinion with us!

  • Only Polo Statement - The Art of Fugue

    Photos Courtesy Ralph Lauren Ralph Lauren’s Only Polo Campaign embraces the Art of Escape. From an appreciation for moments of retreat, to disconnecting to revel in life’s simple pleasures with friends and family, Only Polo celebrates the effortless and free-spirited ease of a Ralph Lauren summer. “What I do is about living. It’s about living the best life you can and enjoying the fullness of the life around you—from what you wear, to the way you live, to the way you love.” – Ralph Lauren Shot by Dan Martensen and set against a backdrop of blue skies and sandy beaches, the campaign features men, women, and children savoring the beauty and exuberance of endless summer moments. The Spring ‘24 collection brings Ralph Lauren’s vision to life, inspiring a joyful spirit by reimagining our most beloved styles in bright pigments and bold stripes. From the iconic Polo Shirt to our classic tailoring, pops of color in vibrant shades of blue, orange, yellow, and green alongside a playful mix of solids and stripes creates a vibrant optimism. Meanwhile the styling of rolled up chinos, deconstructed linens, relaxed layering and Polo Ball Caps convey the carefree sensibility of the season’s spirit. Launching on April 4th, 2024, the Only Polo campaign will be featured across global print and digital outlets, as well as on the Ralph Lauren digital platforms.

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