Image - Balmain Advertising The world's biggest pop star is back with a new tour. Beyoncé, who hasn't performed solo in seven years, kicked off her "Renaissance" world tour last Wednesday (10) at Friends Arena in Stockholm, Sweden. The tour, which was announced in February of this year to promote her latest album "Renaissance" (2022), is the singer's ninth career tour and the second in stadiums since the Formation World Tour in 2016. Queen Bee as imagined by Mugler ( Beyonce.com ) The setlist for the nearly three-hour performance included 36 songs, with "Dangerously in Love 2" as the show opener. Beyoncé thrilled the audience with her hits, including "Crazy in Love," "Partition," and "Love on Top," as well as newer tracks like "THIQUE" and "AMERICA HAS A PROBLEM," delivering an incredible stage presence and a mega production. Promotion/Advertising Balmain The audience was impressed by the singer's innovation and creativity in her performances. One of the songs that caught attention was "COZY," which featured robotic arms in the artist's costume. Another amazing moment occurred during "ALIEN SUPERSTAR," when Beyoncé wore a shiny, painted outfit. The remix of "BREAK MY SOUL" with Madonna's "Vogue" got fans even more excited. In addition, the show featured some surprises, such as a tank on stage, a dress that transformed with ultraviolet light, and even a flyover of the stadium on a platform. Promotion/Advertising Balmain The renowned newspaper The Guardian gave the show a rating of 5, calling it "the greatest pop show on Earth." So, would you like to attend a show from the tour? If you haven't had the opportunity to watch a show by the queen Beyoncé yet, this is your chance to check out the "Renaissance World Tour" and be moved by all the grandeur and talent of the artist. It will be an unforgettable experience for pop music fans! Check out the full setlist below: - Dangerously in Love 2 - Flaws and All - 1+1 - I'm Going Down - I Care - I'M THAT GIRL - COZY - ALIEN SUPERSTAR - Lift Off - CUFF IT - ENERGY - BREAK MY SOUL - Formation - Diva - Run the World (Girls) - MY POWER - BLACK PARADE - Savage (Remix) - Partition - CHURCH GIRL - Get Me Bodied - Before I Let Go - Rather Die Young - Love on Top - Crazy in Love - PLASTIC OFF THE SOFA - VIRGO'S GROOVE - Naughty Girl - MOVE - HEATED - THIQUE - ALL UP IN YOUR MIND - Drunk in Love - AMERICA HAS A PROBLEM - PURE/HONEY - SUMMER RENAISSANCE Photos that leaked from the visual book sold at the "Renaissance World Tour." A fan of the singer bought the book and took pictures, simply "UNIQUE".

Photos disclosure Carolina Herrera Carolina Herrera continues a flourishing exploration of contemporary femininity with the launch of Good Girl Blush Eau de Parfum, a bold explosion of contrasts that forms a unique expression of floral femininity. This new chapter in the Good Girl story is an exciting counterpoint between the energy and blunt power of two different extractions of a sensual vanilla base and the pastel romance of a peony note, at the center of which are two distinct uses of a bright and radiant ylang-ylang. The radiant beauty Karlie Kloss returns as the embodiment of Good Girl and all that she represents. In a specially designed pink dress for the campaign, her radiant energy and mischievous smile delicately reveal the contrasts of Good Girl Blush and its sustainably sourced ingredients. The central principle of the Good Girl personality is a spirit of duality. An olfactory expression of the inner universe contained in every woman, it is her ability to be both sensual and strong, instinctive and intelligent, romantic and empowered. For this new edition, perfumer Quentin Bisch worked with his colleagues Shyamala Maisondieu and Christophe Raynaud, finding instant visual inspiration in Good Girl's iconic stiletto bottle, which is interpreted in pastel pink with a dynamic golden heel: "It instantly brought to mind the vanilla pod. The heel is the strength of the shoe, and I imagined vanilla as the strength of the fragrance." Using different extractions of the same ingredient was an ingenious way to deepen the Good Girl story. The perfumers not only created a sunny explosion of fragrance by contrasting the ingredients with each other but also found a way to create complementary notes within each ingredient. "We were already working with the gourmand side of vanilla in previous incarnations of Good Girl, so using an additional powder extraction was the ideal way to articulate a blush," says Quentin Bisch. When it comes to Ylang Ylang, "we had the brightness of the flower petal itself and, using an additional absolute, we were able to play with the deeper, narcotic, and sensual side of this seductive flower." To create the petal effect that Peony brings to the voluminous floral bouquet of Good Girl Blush, the perfumers worked with scientific molecules mixed with recycled rose water. Remaining true to the natural scent of Peony, this technique allows its note in the fragrance to reach its full blooming potential while also strengthening the long-lasting durability on the skin. The symbiotic game between facets becomes a dance between ingredients and, for perfumers, Ylang Ylang as the other flower in the heart of the fragrance was a natural progression from the white jasmine that played such an important role in the original Good Girl. All fragrances in the Good Girl line feature explosively empowered femininity in the form of the stiletto that can break glass with its absolute strength, and in the world of perfume, white Ylang Ylang is considered the exotic sister of the jasmine flower. Seductively sunny with some spicy facets, it evokes distant journeys and escapist fantasies: a luminous and radiant reinvention of Good Girl. It is a timely reminder not only of the distance these precious ingredients travel to be transformed into perfume but also of the experience of local producers, who in the case of Good Girl Blush's vanilla and Ylang Ylang, come from Madagascar and the Comoros Islands in Africa. For this fully vegan formula, Carolina Herrera partnered with perfume industry leaders Givaudan and their sustainability program, Sourcing4Good. A foundation whose actions have a direct impact on the workers who provide the ingredients, it is a joint effort whose investment in extraction resources and processes brings a fragrance like Good Girl Blush to life. SERVICE 30ml - starting at $104.75 50ml - starting at $152.25 80ml - starting at $189.75 Available for purchase at Sephora.

COVER "MAN" EDITION - MAY ISSUE - GLOBAL PHOTOS: Carlos Cajueiro - @ ccajueiro MODEL: L aellyo Mesquita - @laellyomesquita LOOK: @laellyomesquitastore MARKETING AND COVER DESIGN DIRECTION: @mathlopes and @ directorhooks TEXT: Nubia Laélio Benedito Mesquita Rocha is a senior fashion designer at LM Store. He is originally from Picos, Piauí, and is a man who dreams and accomplishes. Talking about Laéllyo Mesquita is talking about authenticity. He says that his biggest inspiration for creating LM Store came from his own family, especially his mother. In addition to being an exceptional seamstress, she always encouraged him to pursue his goals. Today, he feels proud to reap the rewards of all the dedication he has put into his dream. In his mother's studio, he grew up seeing many fabrics, patterns, and threads, and thus Laéllyo became interested in and created material that could offer comfort, style, and beauty. This is how LM Store was born, a brand that has already dressed personalities such as Xuxa, Joelma, Neymar, Marcus Magela, Anitta, Solange Almeida, among others. The entrepreneur shares some news: he and his team are preparing a big surprise for their admirers. The LM Store physical store will be inaugurated in the first semester of 2023. In an interview, he reveals that LM Store was created and developed based on his own dissatisfaction with clothes and all the support he received from his mother. Customers who choose LM Store clothing are looking for comfort, style, and quality, which brings him joy and motivation. With his style, he expresses his personality. His looks serve as inspiration for many people. He emphasizes that feeling comfortable with clothing is of great importance. In addition to good taste, he values quality in his pieces. He makes it clear that, at LM Store, the public will easily choose the most beautiful pieces of clothing, as well as accessories. We had the opportunity to learn more about this authentic man and LM Store, which is already a success. Come with us! 01 - If someone were to describe you, what do you think they would say about you? "Laéllyo is a hardworking man who believes deeply in his dreams and has always had a lot of faith in God. He strives every day to achieve his goals and bring some happiness to the lives of others. He is someone who fulfills his life purpose and enjoys sharing his story to help/inspire many people." 02 - From your Instagram, it's clear that you're very focused on fashion. Was it your interest in fashion that led you to create your brand, LM Store? Tell us more about this business. "My mother is an exceptional seamstress, so I believe my love for sewing came even while I was in her womb. I grew up witnessing my mother sewing in her atelier, watching her develop and create clothes, and I fell in love and became enchanted with it all. Thus, I had the best inspiration I could have, and the love for fashion was born. Through my designs, I seek to convey important elements such as self-esteem, confidence, and personality." 03 - Did you always have this desire to have your own brand? What were your inspirations? "It's an old desire. I realized that, to buy my own clothes, I would go to stores and never find something that I truly liked or that was my size. It was hard to find pieces for someone who weighed 150 kg. So, when I went to buy clothes, there simply weren't any, or there were very generic pieces and nothing stylish. Then, I noticed an excellent opportunity since my mother had the atelier. I decided to develop clothes that I like, stylish clothes, and since then the pieces have enchanted the public even more, who has good taste and values quality. And I am happy to say that the store will feature exclusive clothes and accessories, with the quality that everyone already knows." 04 - Laellyo, you are very stylish. How does it feel to know that you are a style reference? "I feel very happy. Knowing that I am a reference for many Brazilians is rewarding, it gives me the happiness to work every day and want to do my best so that my style and brand reach more and more people. Today, thank God, the fashion world understands that we are plural people and offers a diversity of clothes for people of all body types, but it wasn't always like this in the past." 05 - Did you ever dream that you could go so far? "I always aspired to be recognized and noticed for my work. So, I can say that I have already achieved that dream and I feel very blessed. Being able to see my brand being used by so many people and celebrities is the realization of a dream!! There was always a lot of work and love involved. Opening the physical store is the realization of a dream and also a desire of many followers and admirers of my work. They saw the creations on artists and asked me when the pieces would be available for sale. So, I entered a phase of analyzing the market, studying more about branding, marketing, and management to create not only a product, not only a store, but THE store, and I succeeded." 06 - In your journey, what are you most proud of? "I have dressed great names from the media and feel a lot of gratitude for each artist who is impressed with my art, who compliments me, who not only wears but also orders pieces for others. For me, it is a sign that I am on the right path and will always continue moving forward, validating the gift I received from God. I am also proud to be a guy from the interior of Piauí and to have achieved so many accomplishments and recognition not only in Brazil but also around the world with my t-shirts, my art." 07 - Regarding LM Store, what plans/projects/ambitions could you reveal to us? "This year the store's opening will take place, still in the first semester of 2023. I can already guarantee that everything, absolutely everything, is amazing!! Through clothing, you can express each person's identity, that is, personality can be expressed. I can also reveal that there will be perfume launches and several other products to add even more value to the brand. Everything was planned with a lot of dedication and love so that customers can feel more authentic and joyful." 08 - Last question, but not least important: If you could display a message on a billboard, what would it be? "Thank you! I am only grateful to God, family, and friends. I am grateful to all who believed and also to those who did not believe in me, because it strengthened me so that I never thought about giving up on my dreams."

The amber floral fragrance features natural ingredients with a refillable packaging and has Emma Watson as its ambassador. Photos released by FSB Comunicação Capturing the elusive and constantly evolving essence of multidimensional and paradoxical women, Prada Beauty presents Prada Paradoxe Eau de Parfum, its new refillable amber floral fragrance that celebrates the multidimensionality of women and their constantly evolving expression. Symbolizing the woman who is never the same while remaining unapologetically herself, Paradoxe has British actress and activist Emma Watson as its ambassador. Belonging to the amber floral olfactory family, the novelty embraces the enigmatic facets of iconic ingredients, such as Ambrofix™, typically used in men's perfumes, to reveal new sensorial experiences. True to the creative spirit of the brand and under the creative direction of Miuccia Prada and Raf Simons, the fragrance was created by Givaudan's master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu to reconcile timelessness and avant-garde, nature and innovation. Paradoxe features a timeless floral fragrance of a bouquet of white flowers intertwined with an avant-garde olfactory signature of Ambrofix™, typically used in men's perfumes, and Serenolide™, a new and revolutionary musk molecule that redefines intensity by creating an intense and immediately perceptible trail. Composed of three distinctive and sustainable origin notes: Moroccan neroli bud essence, vanilla infusion, and Calabrian bergamot heart, Paradoxe also features a new multi-stage bioconversion process for the development of Ambrofix™, allowing amber to be naturally derived from sugarcane instead of sage, requiring 100 times less agricultural land than traditional means of extraction.   Top notes: Calabrian bergamot heart, mandarin essence and pear accord. Heart notes: Moroccan neroli bud essence, Tunisian orange blossom and sambac jasmine. Base notes: Amber accord (Ambrofix™), Laos Benzoin Resinoid, premium bourbon vanilla infusion from Madagascar, white musk accord (Serenolide™). The refillable Paradoxe bottle reinvents the brand's most iconic code: its triangular logo. Revolutionizing traditional perfume bottle architecture, and encapsulating Prada's codes of sophistication and avant-garde with a touch of eccentricity, the Paradoxe bottle is designed to stand on its side. Minimalist and elegant, yet powerfully familiar, the bottle's triangular design is softened by rounded angles, while the delicate coral pink of the fragrance juice contrasts with the black cap and the Prada crest printed on the glass. In addition, each Paradoxe box features a QR code, in the shape of the brand logo, inviting consumers to explore more about the brand and fragrance through augmented reality, filters and behind-the-scenes content.   Going beyond beauty, Paradoxe features an innovative, easy, and clean refill system that does not require a funnel. First, the spray valve can be easily removed, and then the 100ml refill is connected to any size bottle of the fragrance, starting the 100% automatic refill process without losing a drop of the perfume. Reinforcing the brand's commitment to sustainability, both the fragrance bottle and the refill bottle, as well as the packaging of Paradoxe, are recyclable, and the box also has the FSC™ MIX certification, attesting that 70% of the raw materials used in the packaging come from FSC-certified forests, and 30% from controlled sources of wood. Compared to the use of three 50ml spray bottles of the fragrance, the 50ml spray and its 100ml refill bottle together help avoid the use of 40% less materials in total, including a 39% reduction in the use of cardboard, a 29% decrease in the use of glass, 46% less plastic, and a 67% reduction in the use of metals. Paradoxe Eau de Parfum, from Prada Beauty, is available in four sizes, 10ml (limited edition), 30ml, 50ml, 90ml, with suggested prices of $39.88, $89.50, $344.98, and $167.94, respectively. The 100ml fragrance refill has a suggested price of $149.90. Please note that these prices are converted from Brazilian Real to US Dollars using an exchange rate of R$4.99 per 1 dollar, and do not include any taxes or additional fees that may apply.   @pradabeauty#PradaParadoxe #PradaBeauty #PradaFragrances #NeverTheSameAlwaysMyself

Check out the review from our director Matheus Hooks. Internet promotion photos - Instagram "Queen Charlotte - A Bridgerton Story" is a prequel that manages to surprise by bringing familiar elements and at the same time innovating in terms of story and message. As the director of the magazine, I can affirm that this series, created by Shonda Rhimes and based on the books by Julia Quinn, is a true delight for fans of the first season of Bridgerton. The plot brings everything that made the original series successful: handsome shirtless men, palace intrigues, complex romances, and sexy scenes that will surely make the audience sigh. But in addition to that, "Queen Charlotte" presents us with a touch of reality and social criticism that makes all the difference. This makes the series not only a work of entertainment, but also a reflection on issues that still accompany us today. The main character, played by Golda Rosheuvel, returns to tell her story of struggle for the lineage, since none of her thirteen children have heirs. This is a dilemma that certainly many monarchs faced in the past, and it shows the tension between the responsibilities of power and the personal life of the nobles. "Queen Charlotte" is also a sequel to the second season of Bridgerton, and its six episodes introduce us to the origin of Charlotte, a young German aristocrat played with charisma by actress India Amarteifio. Charlotte is brought to the court of King George III, played by Corey Mylchreest, to marry him without ever having seen him before. What Charlotte doesn't know is that the king has dark secrets that could threaten her future. The characters in the series are based on real historical figures. King George III ruled the United Kingdom between 1760 and 1820, making him the monarch who spent the most time in power in the country. Charlotte, supposedly a descendant of Afonso III, king of Portugal, and his mistress Madragana, is portrayed in the series as possibly being biracial, which brings up important issues about representation and inclusion. Ultimately, "Queen Charlotte" is a prequel that, despite some initial expectations, manages to remain relevant and surprise the audience. It is a story of love, power struggle, and social criticism that will certainly please fans of the original series and attract new admirers. It is great to see that the subsequent stories of "Bridgerton" have exceeded expectations and delivered even more than expected. The series "Queen Charlotte: A Bridgerton Story" is a brilliant example of quality production, with exciting scenes and a narrative that addresses important themes such as feminism and racism. It is impressive how the series manages to bring up complex and relevant topics in a story about the English crown. Watching "Queen Charlotte: A Bridgerton Story" is an exciting experience that is best enjoyed with headphones or in a quiet environment. The soundtrack is especially striking and helps intensify the emotions felt throughout the series. It's worth highlighting the two most touching scenes: 1 - The King and Queen's dance in the sixth episode. The way Charlotte encourages her husband to overcome his fears and dance before the people is a powerful and emotional moment that brought me to tears. 2 - The scene at the end of the season where she talks to the old and confused king in his own head. Especially in this part, I was already crying a lot because I had thought he was dead, and when I saw her talking to him, just like she did when she was young, it was one of the most beautiful moments. It is undeniable that "Queen Charlotte: A Bridgerton Story" is one of the most beautiful and emotional series I have watched in 2023. I congratulate everyone involved in the production for their excellent work in bringing this wonderful story to life in such an engaging and impactful way. Highly recommended for all those seeking a truly emotional and inspiring viewing experience.

Photo release on the internet. American singer Katy Perry was one of the main attractions of the Coronation Concert, an event held at Windsor Castle to celebrate the coronation of King Charles III and Queen Camilla. The performance, which had around 20,000 spectators from the UK and was broadcasted to more than 100 countries, marked the first time the East Terrace of Windsor Castle hosted a live show. Katy Perry began her presentation with the song "Roar," followed by "Firework," two of her greatest hits. The artist had already worked with the king in a charity institution and stated that she intends to continue collaborating with him in activism causes. Photo release on the internet. The American artist, known for her extravagant and colorful looks, opted for a more elegant and sophisticated style for the occasion with the help of renowned designer Vivienne Westwood. Perry started her journey in the British capital with a bespoke lilac suit paired with elbow-length gloves and jumbo-sized pearls, which was a hit on social media. For the show at Windsor Castle, the pop star chose a corseted baroque-style dress made of gold metallic leatherette that exuded grandeur and elegance. The dress was created by the British brand Vivienne Westwood and was inspired by a bridal look from the 2006 Gold Label collection. The draping and 18th-century silhouette of the dress were designed to highlight Perry's beauty and elegance, perfectly matching the atmosphere of the Coronation. Katy Perry's look at the Coronation Concert was a success among fans and fashion critics, who highlighted the star's elegance and sophistication. The choice of Vivienne Westwood to create the wardrobe for the American artist was spot on, showcasing the brand's ability to create unique and sophisticated pieces that perfectly match the personality of its clients. Without a doubt, Katy Perry's performance and striking look will be remembered for a long time by fans of music and fashion. Perry’s Coronation Concert look is based on a bridal gown from a 2006 Vivienne Westwood Gold Label collection. Photo release on the internet. Opinion of fashion journalist Matheus Hooks.

COVER CELEBRITY EDITION - MAY ISSUE - GLOBAL Photos : Gabriel Gardinni - @gabrielgardinni Beauty: Jessica Natália - @jessicanataliamakeup Stylist: Wild Fashion - @wildfashionproducoes Press: Juliana Maddeira - @julianamaddeira Team Hooks Fashion Director and design: Matheus Hooks - @directorhooks Marketing Director: Matheus Lopes - @mathlopes Creative Director Hooks: Jonathan Coelho - @jonathancoelho__ Eslovênia Marques, better known as Eslô, is a fashion influencer, model, and beauty queen who gained fame after appearing on Big Brother Brazil 22. With over 3 million followers on Instagram, she is a reference in the marketing field and uses her social media platforms to talk about important topics such as feminism and racism. After the end of the reality show, Eslô's life changed completely. She is involved in many professional projects and tries to make the most of the opportunity that the program has given her. Eslô has a degree in Marketing and uses that formation in her current career, having a vision not only as an influencer but also of what companies propose when they want something to be promoted on her profile. Balancing her career with her personal life and her relationship with Lucas Bissoli is not easy, but communication and dialogue between the two help a lot. She has been through challenging moments in her career, such as the criticism she received in the beginning, but with the help of therapy and people who make her feel good, she managed to get back on track and focus on the good things she can provide to her audience. Check out now the exclusive interview we did with the Brazilian influencer. 1. How did you feel when you were chosen to participate in Big Brother Brasil 22? "So, it's very crazy because you think that you're never going to be the chosen one. There's that question: 'Why me?' But I think authenticity is the word. BBB today looks for authentic people who are themselves. I believe that I was myself in the interviews and on the show, and I think that's what makes BBB what it is." 2. How has your routine been since the end of the reality show? "It's been crazy, my life has changed. I try to make the most of everything. I have a lot of professional projects going on and I try to focus my energy on them. After all, the show gives you an opportunity and if you don't grab it, it goes unnoticed. I put all my energy into it, chasing everything I want for this moment." 3. You often use your social media to speak about important issues such as feminism and racism. How did this desire to take a stance on these topics come about? "My social media is literally my life. I like to share topics that I find important and relevant to my life, things that have marked my story. Not only topics, but all the content I share. I believe that the more your social media reflects your true self, the more people will follow you and want to stay engaged. Each person's truth makes them unique." 4. Besides your career as a digital influencer, you are also graduated in Marketing. How do you use this education in your current career? "Graduating in Marketing has helped me 100% in everything I do today. In fact, I started studying Marketing precisely for that: so that I could have a vision not only as an influencer, but also of what companies propose when they want something to be advertised on my profile." 5. Had you ever thought about pursuing a career as a model or beauty queen before winning Miss Pernambuco? "I never really thought about anything! Everything in my life happened naturally, I discovered things as I went along. Regarding the question of being a model and beauty queen, I believe that since I was a little girl, I always showed signs that I wanted that. So, time only made me develop and be sure that I wanted to enter the world of fashion and beauty pageants." 6. What are your professional plans for the future? "Besides wanting to establish myself more and more as an influencer, I have a lot of dreams. I want to be a reference as a fashion influencer and have my own company. I have many goals to be achieved." 7. What is it like to balance your career with your personal life and your relationship with Lucas Bissoli? "Balancing isn't always easy, but when the person wants to and has the desire to make it work, things start to flow. That's how it is with my career and personal life with Lucas. We have very good communication and dialogue, and that helps a lot." 8. What is your biggest dream as an artist and digital influencer? "I have several dreams. As an influencer, I want to become one of the biggest influencers with credibility, someone that people truly trust and look up to. I will fight very hard for this." 9. What was the most challenging moment of your career so far? How did you deal with it? "As incredible as it may seem, I didn't think it would affect me and be a challenge, but the criticisms at the beginning were very easy to deal with. Later on, they started affecting me a lot, but I managed to get back on track with a lot of help, therapy, and by being with people who make me feel good. The internet has something very good, but it also has something very negative. If you focus on that, you'll end up attracting more negativity. So, I try to really focus on the good things that I can provide to my audience and on what the internet can offer me." 10. What would you say to people who want to pursue a career similar to yours? What are the main skills and characteristics needed to succeed? "Undoubtedly, the main one is to persist. I believe there are several important characteristics for those who want to grow in this field, but persistence is the most fundamental."

Photo Greg Williams - DISCLOSURE The Maison Cartier is pleased to announce actress Elle Fanning as its latest Global Ambassador and the new face of the Grain de Café collection. To mark the beginning of her partnership with the Maison, Ms. Fanning will wear the Grain de Café collection this evening to New York’s exclusive Met Gala. The Grain de Café collection was first launched in 1938 by legendary Creative Director Jeanne Toussaint. It became an iconic collection of jewellery in the 1950s, during which time it was adopted by the newly-crowned Princess Grace of Monaco, adding further to its aura of glamour and sophistication in the global imagination. Deeply anchored in Cartier’s DNA and stylistic grammar; the shining goldwork of the creations is reminiscent of the Riviera sun and bathes its wearer in the same warm glow. Studded with diamonds or rubellite, it takes the pure shape of a coffee bean to make the ordinary precious. It seemed a natural fit that Elle Fanning would be chosen to become the face of this upcoming campaign inspired by the personality and talent of Grace Kelly, inextricably linked to the French Riviera and the golden age of cinema. « I am so proud to become Cartier’s Global Ambassador. The Grain de Café collection embodies so much of what makes Cartier’s style and savoir-faire unique; from exquisite goldwork to the precious transformation of an everyday object. It is an honour to become the face of a creation that brings together elegance, glamour and radiant femininity. » - Elle Fanning « To embody the beauty, heritage and sense of sunlight captured within the Grain de Café collection, we selected Elle Fanning for her talent, determination and range, which have allowed her to take on a variety of roles in the world of cinema. As our new Global Ambassador, she brings a luminous on-screen presence to the Grain de Café collection and campaign that recalls its most famous wearer, Princess Grace of Monaco. » - Arnaud Carrez, Senior Vice President, Chief Marketing Officer

Promotional photos On April 30th, the journalist, advertiser and public relations professional Giovanna Prates , better known as GiO ( @gio.prates ) to national and international celebrities, brought a new party concept directly from Beverly Hills to Curitiba. Her daughter Mariah Prates Minami celebrated her 12th birthday in great style! The hotel chosen by her was the Presidential Suite of the Grand Mercure Curitiba Rayon. The journalist, advertising professional, and public relations specialist Giovanna Prates, better known as GiO (@gio.prates) among national and international celebrities, brought a new party concept directly from Beverly Hills to Curitiba on April 30th. Her daughter Mariah celebrated her 12th birthday in style! The hotel chosen by her was the Presidential Suite of the Grand Mercure Curitiba Rayon. The first party of this kind was announced by Kendall Jenner (entrepreneur, TV personality, and top model, member of the Kardashian Family) in Los Angeles. The Presidential Suite of the Grand Mercure Curitiba Rayon has 101 square meters, finely decorated with a dining room that can accommodate up to 8 people, a living room with a spacious and comfortable sofa, a coffee table, large armchairs, and a chaise. It also features air conditioning, a guest bathroom, a work station, window protection, and sound insulation. The closet has robes and slippers with a coat of arms, a safe, a minibar with a variety of drinks and snacks, a Nespresso coffee maker, capsules, an electric kettle, and complimentary sachets. The bathroom features a whirlpool tub, a hairdryer, and special L'Occitane amenities. The bedroom has a king-size bed, an armchair, bedside lamps, and cable TV. An enjoyable and cozy atmosphere that appeals to everyone, of all ages. The celebration had about 18 guests, including 3 adults and the rest pre-teens from 11 to 13 years old. "At this age, family members have no idea what to do and how to celebrate this special and significant date for us. They are in a transition phase, from child to adult, where children's events are no longer interesting and adult events are not suitable for their age," says GIO, recounting the difficulty of finding the right and appropriate celebration for her daughter. "This celebration was undoubtedly a success! They gathered, talked, danced, and had fun in a different place, never celebrated before!" The party's decoration featured balloons from Balony Decor, which decorated the entire suite, from the living room to the bedroom, following the color scheme chosen by the birthday girl: lavender, silver, and purple. As it was held in a luxury 5-star hotel, moons and stars were part of the composition. The cake was decorated with glitter in the theme of the party, filled with stars and a prominent moon, and had a sweet milk and white brigadeiro flavor. The sweet treats, such as Ninho with Nutella, Churros, Belgian Brigadeiro, White Brigadeiro, Paçoca, 2 Loves, and Creme Brulé, were provided by BasketGift. The savory snacks were provided by Jerônimo Burger, who entertained the guests with crinkle-cut fries and delicious cheeseburgers with rosé sauce, mayonnaise, smash bun, selected meat, cheddar cheese, lettuce, and tomato without agrotoxins, sourced directly from Fazenda Madero and Cozinha Central de Ponta Grossa. The support and pieces from Studio Festas brought charm and elegance to the table, along with the acrylic plaque with LED lights, superimposed on the silver curtain. The themed favors with fresh "bem casados" (a type of Brazilian sweet) were made by JM Patisserie. For those who wish to hold a similar party and enjoy this incredible experience, here are the contacts for the hotel and its respective vendors. BALONY DECOR 419132-3313 @balonydecor BASKETS GIFTS 4136423624 @basketsgiftsbra JERÔNIMO BURGER 41988482544 @jeronimoburger STUDIO FESTAS 41992022016 @studiofestas JM PATISSERIE 41984657876 @jessicam.patisserie FOTOS: ILTON CORREIA JUNIOR @iltonncorreia GRAND MERCURE CURITIBA RAYON 04135320150 @grandmercurecuritiba

COVER ITALY EDITION - MAY ISSUE - GLOBAL Photos: Liya - @dontmoveandsmile - @elleffe.studio Model: Sthefany Mendes @sthefanymendesff Team Hooks: Fashion Director: Matheus Hooks - @directorhooks Design and marketing: Matheus Lopes - @mathlopes Interview: Nubia Sthefany Mendes is a renowned fashion model and influencer. Originally from Manaus, AM, she is also known as Sther by those closest to her. Currently, she resides in Milan, Italy. She is a woman who loves to travel and has visited several countries. She plans to visit many more, as for her, life is made of moments, and collecting the best moments makes life happier. As a successful influencer who works with her image, Sther always seeks good habits and reveals some of them in this interview. She also strives to have optimistic thoughts rather than pessimistic ones. She has a strong personality and attitude and is proud of her journey, never stopping to strive to be her best version. The young woman knew how to take advantage of the resources that the internet provided her and is aware that her shared content reaches many people, especially the female audience. Sther is very grateful for everything she has already achieved and for what she will still achieve. She has a lot of willpower and moves forward towards her dreams and goals. There is no doubt that she knows that the achievements she has accumulated so far are the results of her dedication and effort in her work. We had the opportunity to learn a little more about this authentic and determined woman. Come with us and enjoy this interview! 01 - If you could describe yourself in a few words, what would they be? "It's a question that makes me thoughtful. But, modesty aside, I consider myself an analytical, decisive, and strong woman." 02 - Sther, on your Instagram, you share a lot about your daily life as well as your travels. Have the trips you've taken contributed to your life in any way? How? "Traveling is truly my passion! In travel, experiences become transformative, not only because we have the chance to see different places and meet people, but mainly because we can explore our self-knowledge and identify characteristics in our personality that previously went unnoticed precisely because of unique situations to which we are subjected during a trip. I love the expansion of cultural and emotional horizons. One of the best things about traveling alone is appreciating a completely different world, with diverse cuisines and very different languages, as well as approaches to social etiquette, changing pace, climate, knowledge of religions and customs." 03 - Could you name some places you've visited? And which one did you like the most? Why? "I am a bit biased to speak because I am completely in love with many places I have visited. However, following the history of Rome while being there left me super fulfilled. It is surreal to look at a monument built about 1,951 years ago in front of us, the feeling is as if we were transported back to the ancient society of the Roman Empire, this is the famous Colosseum that began to be built in 72 under the reign of Vespasian and was completed in 80 during the mandate of Emperor Titus. History will always be my weak point and it's no wonder that it is one of the 7 wonders of the world. I was fascinated by so much information and beauty gathered in one place." 04 - What is a place you have not yet visited but still intend to? "There are many countries that I still dream of visiting, and I will. But as I love to learn more about the history of a place, Egypt is on my priority list for the next destinations." 05 - Sther, you are very stylish. How do you feel knowing that you are a reference of style for the female audience? "Since I was very young, I have had a fascination for the fashion universe. I found myself watching fashion shows like Paris Fashion Week, Victoria's Secret, among others. With the development of social media, especially Instagram, I started to follow global trends and, in my daily life, I began posting my looks and receiving satisfying feedback. That was when I started to stand out and have more visibility. Although it is still a bit recent, I am happy to be a source of inspiration for my followers and friends, I feel grateful, but I have intentions of expanding more in this niche." 06 - You are a woman who not only follows standards. Have you always had personality in your style? "Yes, since I was young I liked to put together my own looks, daring in combinations and colors, which is not much different now. I have my own style, but I also love to be up to date with the current trends. I don't just dress because most people are wearing it, I guide myself by my style, quality, and if I feel good. Therefore, I have always had my own personality both in style and in life." 07 - Could you mention your biggest inspirations in life and professionalism? "Life is the purest reason for inspiration. Everywhere, there are people and situations that, with the right outlook, can be the subject of a great story. Our interior is the purest source of wisdom. When the outside world is not enough to inspire you, seek what is within you." 08 - It is noticed through your Instagram that you are very vain. Could you reveal to us some self-care practices that you practice? "I practice some self-care habits, and I can mention a few. Every morning, I am grateful to God for the day. Then I pay attention to physical care with excellent skincare products. For mental and social care, I take charge of watching some emotional intelligence platforms. Not every day is incredible, but the secret is to know how to nourish the soul with positive thoughts." 09 - Do you have daily habits? What tips would you give to someone who wants to improve their routine to have a more productive week? "Yes, I do. I love my routine, that is, my habits. It may seem silly, but starting the day following the protocols that I will write down below can have excellent results: Wake up earlier. Drink about 2 liters of water. Be thankful for the day. Stretch. Take a good shower and a great breakfast. Avoid your phone while taking breaks. Plan your day and be happy." 10 - Last question, but not least important: if you could display a message on a billboard, what would it be? "No one can step into the same river twice, for when they step in again, they do not meet the same waters and their own self has also changed."

The 2023 Met Gala was an incredible night for fashion and for those who admire the legacy of iconic designer Karl Lagerfeld. Celebrities from all over the world gathered at the event to pay tribute to the late designer and his works inspired many of the stunning looks that paraded through the red carpet. It was a remarkable moment for brands like Chanel and Fendi, which became synonymous with Lagerfeld's unique style, and of course we saw many looks of these incredible brands on the night of the event. But we also saw some bold and innovative looks from other brands and designers who honored Lagerfeld's legacy in their own way. In addition to the amazing looks, it is important to remember that the Met Gala is much more than just a stunning fashion night. The event raises funds for the Anna Wintour Costume Center of the Metropolitam Museum of Art, which is an amazing place to visit for anyone who is a fan of fashion and history. Overall, the 2023 Met Gala was an incredible event that honored the work of one of the greatest designers of all time and gave us a lot to talk about in relation to the most talked about looks. It's exciting to see how fashion continues to evolve and be inspired by big names like Lagerfeld, and we can't wait to see what the future holds for this incredible world. Let's go in opinion and what do we know about the most talked about looks? Dua Lipa Courtesy photos E! Entertainment Among the most acclaimed choices of the night was the iconic look of singer Dua Lipa, who honored supermodel Claudia Schiffer wearing one of the most striking dresses of her career. The dress chosen by Dua Lipa for the Met Gala was a Chanel model designed by Lagerfeld in 1992 for a parade of her muse, Claudia Schiffer. With unique details and an unforgettable aesthetic, Lipa's look was a perfect tribute to Lagerfeld and his inspiring muse. On social networks, the singer's look was one of the most talked about and praised of the night. At the age of 27, Lipa showed that she has a refined vision of fashion and a unique ability to choose pieces that mark her presence at major events such as the Met Gala. Dua Lipa's choice to honor Claudia Schiffer and Karl Lagerfeld at the Met Gala 2023 was a true tribute to the history of fashion and those who shaped it. With a bold and elegant style choice, she left her mark at the event and honored Lagerfeld's memory in a way that will certainly be remembered for a long time. Billie Eilish Courtesy photos E! Entertainment Billie Eilish once again rocked the look and showed all her fashion attitude by choosing the theme “Karl Lagerfeld: A Line of Beauty” for one of her looks. The black lace dress of talented Irish designer Simone Rocha was the key piece of this memorable production. With an imposing turtleneck and a totally sustainable composition, the dress was made with reused fabrics and expertly patched to create a piece of tulle with lace edges. The cotton tweed harness, adorned with jet crystals, further enhanced the beauty of the look. The singer knew how to perfectly combine the Gothic dress with jet crystal tulle gloves and socks, which were meticulously beaded by hand. Billie Eilish proved once again that it is a true reference of style and environmental awareness. A true fashion show! Rihanna Courtesy photos E! Entertainment Pop diva Rihanna surprised everyone with a stunning look at the long-awaited Met Gala event. The singer chose a long white dress from the renowned Valentino brand, which had a five-meter long tail and an impeccable design. To complement her elegant and sophisticated look, Rihanna opted for a coat that featured one of the most iconic codes of the Chanel brand, 30 camellias, made from 500 petals, making it clear that the singer understands very well about fashion and its details. I couldn't miss the final touch, the Cartier jewels. According to the international news portal Page Six, the pop star's look also featured several Cartier jewels valued at more than U$ 25 million, about R$ 124 million. The choice of jewelry added even more value and sophistication to the artist's look. Rihanna, once again, gave a show on the red carpet and left her trademark in fashion. A true fashion icon! Anitta Courtesy photos E! Entertainment Antta is a reference when it comes to style and elegance. And she once again left everyone jaw-dropping when she appeared wearing a look totally signed by the famous designer Marc Jacobs. The look chosen by the influencer was a true work of art, combining unique and very sophisticated pieces. The Tiffany brand jewelry, known for its exceptional quality and incomparable beauty, was chosen to complement the production. But it wasn't just that! To complete the look, Antta chose a Roger Dubuis brand watch, recognized worldwide for the precision and luxury of its products. Gisele Bündchen Courtesy photos E! Entertainment Brazilian supermodel Gisele Bündchen always rocks in the choices of her looks, and was no different in her participation in the Met event. The diva opted for a dress from the renowned Chanel brand, created by Karl Lagerfeld himself. The white model chosen by Gisele mixes transparencies and vertical stripes, providing an elegant and sophisticated look. The dress is also accompanied by a cape made of flowing feathers, which adds a unique touch to the production. It is worth remembering that this dress has already been used in an editorial of Harper's Baazar of Korea in 2007, which proves that the supermodel's style has always been ahead of its time. Gigi Hadid Courtesy Video E! Entertainment The famous model Gigi Hadid always surprises with her bold and sophisticated choices, and in her last appearance she did not disappoint. For the event in question, the model opted for a completely black dress, made to measure by the renowned Givenchy brand. The dress chosen by Gigi presented a bold and elegant design, combining transparent black fabric covered over one of the model's shoulders, extending on a dramatically long train. The strapless bustier underneath provided a sensual and sophisticated look. The transparent skirt, in turn, had cutouts on the hip and a furrowed center, adding a touch of elegance and style to the production. To complete the look, Gigi used black pumps, a pearl and diamond choker and pearl earrings, which added a touch of sophistication and luxury to the production. Lil Nas X Courtesy photos E! Entertainment Music star Lil Nas X surprised everyone by arriving at the most important fashion event of the year wearing a bold and bold look. The singer chose to wear a combination of unique pieces that differentiated him from all the others present. Lil Nas X chose to use only a thong and cover her body with a silver dye adorned with applications of pearls and stones, giving a touch of sophistication and elegance to her production. To complete his look, the singer added a mask in the same tone as the painting, leaving only his eyes on display. This bold choice not only complemented the singer's look, but also added a touch of mystery and sophistication to his appearance. Anne Hathaway Courtesy photos E! Entertainment Actress Anne Hathaway did not disappoint when choosing a look that paid tribute to a fashion icon. For this year's event, she recreated Versace's famous pin dress by Elizabeth Hurley, which made a big impact in the 1990s. Hathaway put his own touch on the piece, choosing a white version with strategic cutouts that showed his slender silhouette. The look was complemented with a puffy hairstyle that added a touch of retro glamour and emphasized the bold aesthetics of the dress. With this choice, Hathaway has once again proven that he has an impeccable sense of style and knows how to honor iconic fashion in a modern and authentic way. Doja Cat Courtesy photos E! Entertainment American rapper Doja Cat spared no effort to dazzle at this year's MET Gala. The artist dared to choose a dress with cat ears and adopt facial prostheses that further enhanced her feline characteristics. The shiny silver piece, created by the iconic designer Oscar de la Renta, had a dramatic train of ruffles that added even more impact to the look. In addition, Doja Cat chose some stunning jewelry to complement the look. Jenna Ortega Courtesy photos E! Entertainment Thom Browne was the designer behind Miguel Ortega's Victorian high fashion look, which featured a lace corset at the waist, perfectly matching the dramatic silhouette of the skirt. Pure black knee-high socks and black and white heel brogues completed the preppy look. The skirt swept the carpet in ruffles that added a touch of drama to the overall appearance. Review of looks made by fashion director Matheus Hooks - @directorhooks

New York, April 2023 - Florence Pugh is the new Valentino DI.VA . Photos courtesy Valentino Her eclectic personality shines in the new Advertising Campaign shot by renowned Steven Meisel in New York. Florence Pugh enters the world of values of Maison Valentino and Pierpaolo Piccioli who perceives identity as an essential element of his creative process that portrays an imaginary made of self-expression. The actress reveals her body with an insouciant attitude and fierceness, that make her unique. She steps into Valentino designs making them become alive, aware that a moment represents a time, a place, a feeling. Despite her impressive talent, the actress brings new relevance to the contemporary scenario with her vitality and humanity. Florence has been embraced across the globe for her extraordinary talent in conveying complex characters on screen as well as an outspoken advocate for being your authentic self and embracing non-conformity. The new Valentino Advertising Campaign is an Encyclopedia of Feelings. Florence has the power to express a character maintaining her identity. The range of emotions she is able to represent through her body language and facial expressions makes her presence both personal and universal. She has been photographed by Steven Meisel in an authentic way: from crying, to screaming and laughing - a series of portraits that amplify different emotions that are relatable and compelling. The storyboard of the campaign continues with a series of shots featuring also new talents. Florence takes on the role as the leading actress in the images that depict a group of individuals engaging in a lively conversation, with animated expressions and gestures. The white photographic background conveys a timeless scene that portrays a snapshot of everyday life. The subjects could be scenario to socialize and connect, such as friends catching up over coffee, colleagues chatting during a break at work. The images capture the energy and warmth of human interaction and emotions that Florence magnifies and embodies into a character. She is convincing no matter what persona she embodies with the kaleidoscope of emotions, characteristics, personalities and essence of each individual brought to life in such an extraordinarily real way. Florence acts with the new Valentino Garavani Rockstud23 bag within the campaign. Trademark of the Maison, the iconic pyramid-shaped stud - inspired by Roman palace doors - are daringly reinterpreted through new and bold refined designs of the Valentino Garavani Rockstud Accessories. The values that they celebrate are even stronger: identity and non-conformist attitude shift towards an aristo-punk vibe. The heritage is not just a glorious past, it is also the Valentino recent past. I mean...it’s Rockstud! Pierpaolo Piccioli continues his process of resignification of the iconic codes of the Maison, where reality and dream, high and low, punk and aristocracy, couture and street cohabit. #Rockstud23 #Rockstud *DI.fferent VA.lues = DIVA. The contemporary Valentino DI.VA is a multifaceted character of codes and inner values. Valentino’s Creative Director, Pierpaolo Piccioli continues his conscious and progressive way of making culture by creating an authentic relationship with the DI.VAs, becoming a real cultural comeback.