Núbia Gonçalves’ story is a powerful testament to resilience, courage, and entrepreneurship. Arriving in the United States with nothing but dreams and determination, she transformed her hard work as a house cleaner into the foundation of Pink Cleaning Company, now recognized as one of the leading names in residential and commercial cleaning in Upstate New York. Photo Disclosure by Press Núbia’s first steps on American soil were challenging, dedicating herself daily to cleaning services. Far from being an obstacle, this demanding routine was embraced with dedication, ethics, and a genuine love for what she did. It was during this period that she laid the solid foundations for the recognition and trust that would soon follow, standing out for her excellence in every detail. Her tireless effort soon translated into tangible results. With her first satisfied clients and the certainty that she could go further, Núbia brought Pink Cleaning Company to life. The company flourished, built on meticulous attention to detail, unconditional respect for clients, and a constant pursuit of innovation in its methods and services, setting itself apart in the market. Today, Pink Cleaning Company is not only a thriving business but also a synonym for quality and credibility in the competitive cleaning market of Upstate New York. Núbia Gonçalves’ journey goes beyond business success, becoming a powerful example of the strength and resilience of many women and immigrants who, through hard work, vision, and determination, turn challenges into great achievements and inspire entire communities. “I believe that the love and dedication we put into every task, no matter how simple it may seem, are the true pillars for building something lasting and meaningful,” says Núbia Gonçalves. “My story is proof that with courage and hard work, we can go beyond our own dreams and inspire others to do the same.” About Núbia Gonçalves and Pink Cleaning Company: Núbia Gonçalves is the founder and CEO of Pink Cleaning Company, a leading provider of residential and commercial cleaning services in Upstate New York. Her journey from house cleaner to successful entrepreneur is an inspiring example of entrepreneurship, dedication, and positive impact, highlighting the transformative potential of hard work and strategic vision.

'LEGACY' COVER EDITION - SEPT 2025 ISSUE Photographer: Edison Koo Some choose the safest path. And then there are those who decide to live each transformation intensely, even if it means facing the unknown. Eduarda Domingues belongs to the latter. Better known as Duda, she understood early on that staying in the comfort zone is not for those who want to grow — and she made that her lifestyle. With a blend of courage, faith, and determination, Eduarda didn’t hold on to what no longer made sense to her. She learned to face changes with maturity and to use them as fuel for her personal growth. Today, she takes pride in being a more confident woman — one who has learned to set boundaries, value her own voice, and believe in the power of her choices. Curious and restless by nature, Duda has become a true explorer of the world. She loves discovering new places, connecting with different people, and immersing herself in cultures that broaden her outlook on life. For her, every trip and every encounter are unique opportunities for growth and inspiration. Her journey is also marked by gratitude to the women who were her foundation and inspiration: her grandmother Cleia Maria Bohns Silva, her mother Mirian Bohns Silva, and her aunt Claudia Bohns Silva. With love and resilience, they shaped the essence of a young woman who was never afraid to be bold. This legacy of strength is reflected in every step Eduarda takes. Inspiring by nature, she awakens in others the courage to take risks, to believe in new paths, and to understand that dreams demand determination. Her story has already touched many women who follow her, serving as a reminder that no one needs to be limited by the expectations of others. What drives Duda is the certainty that the impossible is only a matter of opinion. Her projects, ambitions, and plans for the future are all aligned with a greater purpose: to live fully, with authenticity, surrounded by love and true achievements. In the Legacy edition of Hooks, Eduarda Domingues appears renewed, more mature and self-aware, proving that reinventing herself is, without a doubt, her greatest strength.

PHOTO DISCLOSURE PRESS Realtor 360, a training program created by Lucio Santana in partnership with Royal Mortgage USA, brought together more than 50 Brazilian real estate agents working in the U.S. market in Orlando, marking a new phase in the professional development of the field. Right at the opening, Lucio highlighted the key differentiator of the event: the practical use of Artificial Intelligence as a strategic ally in agents’ careers. “Today we are going to talk about A.I. We’re going to connect with you, the agents, bring new insights, and show that with just a few tools it’s possible to simplify your routine, boost performance, and transform lives,” he emphasized. PHOTO DISCLOSURE PRESS The event featured content on technology, strategic management, and professional positioning, in a dynamic format that combined practice, inspiration, and networking. Many participants even recorded stories during the training while applying the AI tools that were presented. As the program came to a close, Lucio celebrated the impact of the gathering: “We’ve just wrapped up Realtor 360, and it was a success. Being here with more than 50 agents, raising awareness, and building a strong, engaged community is truly rewarding. And there’s still time for you, agent, to be part of it. We’re preparing new training sessions and strengthening this community so that everyone can thrive together.” PHOTO DISCLOSURE PRESS More than just a day of learning, Realtor 360 marked the beginning of a 30-day journey of continuous development, focusing on Artificial Intelligence, CRM, behavioral profiling, marketing, sales, and finance — establishing a new standard for real estate agents who want to stand out in the U.S. market.

'MISS' COVER EDITION - SEPTEMBER 2025 ISSUE Photo: Ander Pontes / Advisors: @missfnbibrasil - @hispanoamerica_international / Production: @dsclinicacapilar - @hairbythay On the cover of the MISS edition of Hooks Magazine , Aline Geraldi represents more than titles and runways: she embodies the breaking of paradigms and the creation of a new perspective on what it truly means to be a beauty queen. As the first Miss Brazil FNBI and also crowned Miss Queen C. International , Aline turned each achievement into both a personal and collective milestone. For her, the crowns were not merely symbols of beauty, but turning points that reinforced discipline, resilience, and above all, the power to inspire other women. Mother of Sophia and Lucca, Aline stepped onto the stage with an even greater purpose: to show that motherhood does not limit dreams, but expands horizons. By balancing international pageants with family life, she challenged the stereotype that only single women could take that place. Her presence in the world of pageantry has become an inspiration for mothers who want to prove that life does not have to be fragmented into roles, but celebrated in its wholeness. Now living in the United States, Aline is writing a new chapter in her journey. Studying English and opening paths in entrepreneurship and fashion, she embraces this new beginning not as a renunciation, but as reinvention. Every challenge—from cultural adaptation to the longing for family, and the memories of profound losses—has been transformed into a stepping stone for her personal and professional growth. Her resilience shows that vulnerability can become strength, and that courage is the guiding thread of every triumph. For future generations, Aline hopes to be remembered as someone who defied stereotypes and proved that beauty may open doors, but it is purpose that sustains the journey. Her legacy is that of a woman who demonstrated that it is possible to be a mother, a beauty queen, a professional, and a dreamer—all at once—without ever giving up authenticity. Check out an exclusive interview with Aline Geraldi: You were the first Miss Brazil FNBI and also earned the title of Miss Queen C. International. How did these crowns transform not only your career but also your way of seeing life? The crowns came as recognition of a journey but, above all, as a turning point. They taught me that beauty is only the surface of something much greater—discipline, resilience, and the ability to inspire others. Each title amplified my voice, gave me authority in spaces where I might not have been heard before, and showed me that the true impact of a beauty queen lies in how she transforms the lives around her. And above all, being the first Miss Brazil FNBI who was also a mother showed all women that no matter what stage of life you are in, you must go after your dreams. Being a mother and, at the same time, representing Brazil in international competitions requires balance. How did you find the strength to reconcile motherhood, the runway, and personal challenges? Motherhood gave me a new perspective on life. If before I stepped on stage only for myself, after my children Sophia and Lucca, every step carried the weight and sweetness of a greater purpose. My strength came precisely from this duality: the runway demanded perfection, but motherhood reminded me daily of the essence of life—affection and genuine devotion. This balance, though often challenging, was also what made me more human and stronger, as well as an inspiration for many women. I broke the stereotype that a beauty queen could only be a single woman without children, and that mothers couldn’t pursue their dreams after motherhood. Today, you are in the United States, studying English and opening new paths. What does this “new chapter” represent for you in terms of reinvention and the future? Living in the United States means starting anew—not as someone erasing the past, but as someone who honors each stage and writes new pages with greater maturity. This chapter represents the courage to step out of my comfort zone, returning to a classroom to study English, and proving to myself that reinvention is possible at any stage of life. Studying, entrepreneuring, and dreaming in a new country is, for me, proof that identity and future can walk together on the same stage. Many young women see beauty queens as merely symbols of beauty, but your journey shows strength, resilience, and purpose. How would you like to be remembered by the next generations of women? I want to be remembered as someone who challenged stereotypes. Beauty may open doors, but it is purpose that sustains the journey. I hope my story inspires future generations to understand that it is possible to be a mother, a woman, a professional, and still a dreamer. If I can leave a legacy, let it be to show that we don’t have to choose between roles—we can be whole and pursue our dreams at any stage of life. What were the most challenging moments along this journey, from the stage to adapting to another country, and how did you transform each obstacle into strength? There were countless challenges: the rigorous preparation for competitions, society’s critical gaze, adapting to a new country, and missing my father Luiz and my mother-in-law Ana. But in each challenge, I learned to look beyond the problem and see opportunities for growth. Vulnerability gave me wisdom, and obstacles, when faced with courage, became stepping stones to reach new horizons. Today, living in the United States has proven to be the best choice not only for me but for my entire family. We are immersed in a new culture, rich in lessons, which has strengthened us in every detail of daily life. I am loving this experience: the diversity, the opportunities, and the energy of this country inspire me to dream even bigger. I feel that here I am writing a story of expansion, where each chapter is an invitation to evolve and flourish. What’s next for Aline Cristiane? What dreams and projects do you hope to pursue in this new phase of your life in the United States? What comes next is expansion. I want to consolidate my projects in the worlds of entrepreneurship and fashion, create space for new initiatives that combine purpose and impact, and continue being a voice that inspires women to reinvent themselves. I dream of leaving a mark that goes beyond aesthetics, building a journey defined by courage, transformation, and authenticity, while inspiring women on an international scale.

Photos Disclosure Coco Bambu Curitiba The all-you-can-eat buffet at Coco Bambu in Curitiba offers more than 40 options for lunch, including salads, hot dishes, pasta, meats, and unlimited shrimp. It costs R$ 82.90 from Monday to Friday and R$ 97.90 on Saturdays, Sundays, holidays, and special dates. The service runs daily during lunch hours and is available at the Shopping Crystal and ParkShopping Barigui locations. Shrimp: One of the highlights of the buffet, with different preparations served unlimited. Salads: A variety of fresh options to accompany the meals. Hot Dishes: Includes fish, meats, pasta, and other warm dishes. Feijoada: A complete feijoada is served on Saturdays. Coco Bambu Crystal: Rua Comendador Araújo, 731. Coco Bambu Barigui: Rua Prof. Pedro Viriato Parigot de Souza, 600.

Photos Dislosure Press Influencer and mentor Gaby Lucianno has established herself as one of the most relevant voices when it comes to self-esteem and female empowerment. Brazilian and currently living in Dubai, she has gathered over 1.1 million followers on social media and has already impacted the lives of hundreds of women around the world through her mentoring programs. Gaby’s work combines well-being, lifestyle, and self-confidence, always with the goal of helping women recognize their potential and live more authentically. Through personal development programs and one-on-one mentoring, she provides both practical and emotional tools to help her students achieve confidence, self-worth, and purpose. Photo Disclosure Press Her journey, marked by the courage to take her message from Brazil to the international stage, reflects the global reach of her work. In Dubai, Gaby Lucianno continues to expand her influence, becoming a reference for women from different cultures and reinforcing the idea that self-esteem is a universal pillar of transformation.

'BRASIL' COVER EDITION - SEPTEMBER 2025 ISSUE Photos: Max Carvalho The Brazil edition of Hooks Magazine celebrates the essence of the contemporary woman, featuring model Nara Lima on the cover — a face that embodies intensity, authenticity, and rebirth. More than a beauty icon, Nara is presence, poetry, and power, elements reflected in every frame of the editorial. Among the chosen looks, a striking red dress steals the spotlight. For Nara, this color is more than aesthetics: it is a symbol of life in full motion. Red represents courage and victory, but also freedom and feminine expression. It is the visual translation of the strength she carries and shares with the world, showing that intensity is not measured by noise but by presence. That strength comes from a path of reconstruction. Nara reveals that her greatest rebirth was the moment she decided to listen to herself, heal wounds, and allow herself to bloom again. This turning point brought clarity, faith, and the certainty that every victory is the fruit of self-love. Today, she carries lightness and confidence as the hallmarks of her journey. Faith in herself, as she highlights, has been the key to transforming obstacles into achievements. Each challenge became a driving force, each fall, a lesson. Nara believes we are “light in motion,” capable of persistence and of reaching everything we dare to dream. On the runway, in front of the cameras, or on the cover of a magazine, she sees fashion as a universal language. Every pose, every gaze, every aesthetic choice is a fragment of her essence revealed to the world. For her, being on a cover is a dance between intensity and delicacy, a way of showing that women are living art. And if elegance and intensity can walk side by side, Nara is the perfect example. To shine with authenticity, for her, is to illuminate the world without losing grace, letting the inner light guide every gesture. It is a vision that inspires not only fashion, but life itself. To women who seek to reinvent themselves, her message is clear: the strength is already within each one. “Reinvent yourself with courage and self-love,” she says. Because shining is not a privilege, it is a right — and living intensely is the most beautiful way to honor one’s own existence. Check out the exclusive interview: 1. The red dress worn in one of the editorial looks symbolizes strength, victory, and intensity. What does this choice represent for you as a woman and as a model? “The red is my flame, my embrace of life. It pulses with courage, celebrates every victory, and reminds me that intensity is not noise, it is presence. As a woman, it is my freedom; as a model, it is the poetry of my power, the way of saying that we can be strong and whole at the same time.” 2. Many women go through moments of deconstruction and reconstruction. What has been the greatest rebirth you have experienced so far? “The greatest rebirth happened when I decided to listen to myself, to heal, and to allow myself to bloom again. It was leaving behind what weighed me down and rebuilding my life with love, faith, and clear dreams. Today, every step I take is the result of that courage — and every victory carries the lightness of someone who has truly learned to value herself.” 3. In your journey, how have you found personal power to overcome challenges and transform obstacles into achievements? “My power was born when I realized that faith in myself moves mountains. Every obstacle became a lesson, every challenge a push to grow. Transforming difficulties into achievements is about understanding that we are light in motion: strong, persistent, and capable of everything we dream.” 4. How do fashion, beauty, and the art of posing for a cover help express your essence and your vision of the world? “Fashion and beauty are my silent voices. Every pose, every gaze, every choice of color and fabric is a piece of my soul speaking to the world. Posing for a cover is to dance between intensity and delicacy, to show that we are complex, powerful, and full of life — it is to be art, it is to be essence.” 5. What does it mean to you to shine with elegance without losing intensity and authenticity? “To shine with elegance is to walk with both firmness and lightness. It is letting authenticity illuminate every gesture, every word, without ever diminishing yourself. It is being intense, true, and full of grace, and knowing that the most beautiful light is the one that comes from within.” 6. If you could leave a message for other women who seek to reinvent themselves and reclaim their strength, what would it be? “Reinvent yourself with courage and self-love. Every rebirth is an opportunity to touch your deepest essence. The strength you are searching for already exists within you — awaken it, trust in your light, and shine without fear, because you deserve to live the full intensity of your own life.”

‘HEALTH’ COVER EDITION - SEPTEMBER 2025 ISSUE Photos: Vinicius Cunha @v1ncsc The HEALTH edition of Hooks Magazine is honored to feature Dr. Bárbara Benevides on its cover, a physician who has become a national reference in high-performance aesthetic dermatology. A graduate of the Faculty of Technology and Sciences (FTC), with postgraduate degrees in Dermatology from IPEMED and in Cosmiatry from the Albert Einstein Israelite Hospital, she is also a speaker for Evo Pharma and a lecturer at medical aesthetics congresses across Brazil. Recognized for her ethical, natural, and personalized approach to facial and body treatments, Dr. Bárbara stands out for combining science, safety, and sophistication, integrating aesthetic dermatology with integrative medicine. Her clinical practice is marked by signature protocols that blend cutting-edge technology, an individualized perspective, and high-standard results, always preserving natural beauty. In an interview with Hooks Magazine, the specialist shared her journey and vision of medicine. From an early age, she realized how deeply the skin impacts not only health, but also self-esteem and quality of life. This duality led her to choose dermatology as her career. Over time, her interest in aesthetics grew, adding to her conviction that treating the skin without considering the body as a whole would be incomplete. That is how her passion for integrative dermatology was born. The challenges faced throughout her career included balancing constant scientific updates with clinical practice, as well as breaking paradigms in the aesthetics market. She introduced a more refined, premium, and safe perspective on procedures. Among her achievements, she highlights her 10-year journey, national and international courses, lectures as a professor and speaker, and, above all, the trust of her patients, which she considers her greatest recognition. Her inspiration comes precisely from them. Each story of transformation and each smile after a treatment are the fuel that motivates her to go further. In addition, she finds inspiration in professionals who unite science, art, and ethics, elevating medical aesthetics to a level of sophistication and respect. This vision is reflected directly in her approach: each patient is unique and deserves an exclusive, personalized, and humanized treatment. Regarding the evolution of dermatology, Dr. Bárbara recognizes that technological advances have transformed the specialty, enabling more natural, less invasive, and increasingly safer results. Today, according to her, patients seek not only procedures, but a complete experience that combines exclusivity, applied science, and sophistication. This shift in paradigm has driven the creation of luxurious, signature protocols inspired by high-end brands, yet always grounded in solid science. Check out this exclusive interview: 1 – Dr. Bárbara, what motivated you to choose dermatology as a career, and how did your interest in aesthetic and integrative dermatology begin? From an early age, I realized how much the skin influences not only health but also people’s self-esteem and quality of life. Dermatology fascinated me precisely because of this duality: treating diseases while also promoting well-being and confidence. Over time, my interest in aesthetics grew naturally, as I noticed that many patients were seeking results that combined beauty with naturalness. Integrative dermatology emerged as a complement, since I believe that treating only the skin without considering the body as a whole would be incomplete. That’s why I combined science, technology, and balance to offer more sophisticated and personalized treatments. This is what makes me love working in this field. 2 – What were the biggest challenges you faced throughout your career, and which achievements do you consider the most significant so far? The biggest challenges were balancing constant scientific updates with clinical practice, as well as overcoming personal and professional obstacles without losing focus on excellence in medicine. Another challenge was breaking market paradigms by introducing a more refined, premium, and safe perspective on aesthetic procedures. Among my achievements, I highlight my 10-year journey in the field, the national and international courses I have taken, the lectures I’ve delivered as a professor and speaker, and, above all, the recognition of my patients, who trust my work and the results we build together. Ernande and Bárbara 3 – Who or what inspires you in your profession, and how do these inspirations influence your work and your approach with patients? My greatest inspiration comes from my patients. Each story, each transformation, and each smile after a treatment motivates me to keep striving for the best. In addition, I admire professionals who combine science, art, and ethics — those who elevate medical aesthetics to a level of sophistication and respect. These inspirations shape my approach: looking at each patient individually and offering exclusive, personalized, and humanized treatments. 4 – How do you perceive the evolution of dermatology over the years, and which changes have had the greatest impact on your clinical practice and style of care? Dermatology has evolved impressively. Today, we have technological resources and combined protocols that allow for more natural, less invasive, and much safer results. The modern patient seeks not just “procedures,” but an experience that blends exclusivity and science applied to beauty. This evolution has directly impacted my practice: I began creating signature, luxurious, and personalized protocols, inspired by high-end brands yet always grounded in solid scientific evidence. 5 – What advice would you give to young doctors or students who wish to pursue a career in dermatology? My advice is: never stop studying and keeping yourself updated. Medicine requires dedication, discipline, and a passion for science. More than mastering techniques, it is essential to develop the sensitivity to see each patient as unique. Ethics, responsibility, and love for the profession are the foundation of a solid career. And remember: the true difference lies not only in what we do, but in how we do it — with care, excellence, and purpose.

According to Bruno Avelar, writer, entrepreneur, and creator of “The Power of Networking” , authentic relationships are the foundation for boosting both career and business. Photos Disclosure by Press Networking is no longer just a differentiator — it is essential for professional success. In an increasingly competitive and connected landscape, Bruno Avelar, entrepreneur, author, and founder of O Poder do Network , the largest Brazilian networking event in the world, emphasizes that building strategic relationships can be decisive in the journey of any professional or company: “Having a solid network is not optional, it’s indispensable. Without relationships, there is no business.” For Avelar, effective networking goes far beyond simply meeting people — it involves genuine knowledge exchange, strengthening one’s reputation, and authentic visibility: “This visibility is fundamental and turns you into a trustworthy person with a strong reputation. Reputation is the key to building a successful network of relationships.” 5 Key Steps to Impactful Networking Based on the insights of Bruno Avelar, here are five essential practices to develop valuable connections: 1. Be present in the right places Show up in strategic environments, where the best people are, with the right posture and focus on making a strong impression. 2. Prioritize quality over quantity Superficial, interest-driven relationships can harm your reputation. Authenticity matters more. 3. Overcome fear and inspire confidence Insecurity blocks opportunities. Avelar emphasizes the importance of learning about the person you want to connect with and introducing yourself confidently. 4. Enhance your communication and personal storytelling A good story connects and makes you stand out — invest in clear and engaging communication. 5. Nurture relationships organically and continuously Networking is not transactional. True connections are built over time, with care and reciprocity. “Relationships are about giving, not asking,” Avelar highlights. The Foundation of Achievements Bruno Avelar shares that his own success is rooted in his network. He points out: “Speaking from experience, networking was the foundation of my achievements. We don’t accomplish anything alone, we need people in every area of life.” “I’ve always tried to be introduced by others rather than introducing myself, as this already builds trust, credibility, and authority. But remember: we should be intentional… yet never opportunistic.” In today’s world, where technology connects us but true bonds remain human, investing in networking is just as important as sharpening technical skills. With practical tips and experience-based guidance, Bruno Avelar shows that well-built relationships can open doors, boost initiatives, and transform careers.

Yellow September, a campaign dedicated to suicide prevention and valuing life, reinforces the importance of comprehensive mental health care both inside and outside the corporate environment. Attentive to this context, DLK Modas, a fitness fashion reference based in Nova Friburgo, in the mountainous region of Rio de Janeiro, has been adopting practical measures that place employee well-being at the heart of the company’s strategy. Photos DLK Modas Recently, the brand implemented a new work schedule model in the Shipping and Stock departments, areas that underwent logistical and location changes. To ease the impact of commuting and provide greater balance between personal and professional life, the teams now follow a reduced weekly workload. From Monday to Thursday, hours run from 7 a.m. to 4:15 p.m., with a lunch break, and on Fridays the workday ends at 1 p.m. In practice, this adjustment represents four hours less compared to the traditional 44-hour workweek. “More than just a change in schedule, this initiative reflects our attentive focus on the well-being of our teams. We want our employees to find in DLK not only a workplace, but also a space for care, balance, and growth,” highlights the company’s management. Another key pillar is the promotion of healthy habits. DLK maintains partnerships with local gyms, offering employees exclusive discounts. Physical exercise is globally recognized as an essential factor in maintaining mental health, as it helps reduce stress, improve mood, and increase energy levels. In addition, the company invests in the development of managers, who receive guidance to foster a healthy and welcoming work environment, encouraging dialogue and cooperation among teams. The Human Resources department also plays a close and ongoing role, listening to feedback, strengthening communication between departments, and implementing continuous improvements in the internal routine. This September, DLK is also taking this commitment beyond its walls through a special awareness project on social media. The campaign highlights the importance of valuing life and mental health, encouraging open dialogue and the search for support in difficult times. In this way, the company expands its social role, impacting not only its employees but also its clients and the digital community that follows the brand. For DLK Modas, mental health is a theme that goes beyond a one-off campaign: it is a permanent commitment. “We believe that caring for people is the best way to build a solid company that is prepared for the future,” concludes the management.

For Fall 2025, Calvin Klein tapped Spanish singer Rosalía to star in its new underwear campaign. Under the creative direction of photographer Carlijn Jacobs, the images move between striking black-and-white minimalism and surreal visuals—there are bathtub scenes, tunnels of light, and even a white snake woven into the artistic narrative. Photo Disclosure Calvin Klein “Calvin Klein underwear has been a staple in my wardrobe for years… It feels like a full circle moment,” said Rosalía. The collections featured include the Icon Cotton Modal, Heritage Cotton, and pieces like the Perfectly Fit bra & bikini—styles that merge the refinement of the brand’s classic cotton with modern touches of cut and comfort. On working with Carlijn Jacobs, Rosalía shared: “Ha sido maravilloso (trabajar con Jacobs); es una fotógrafa que admiro desde hace mucho tiempo. Trabajar con ella fue muy orgánico y me encantaría volver a colaborar con ella.” Photo Disclosure Calvin Klein (“It’s been wonderful working with Jacobs; she’s a photographer I’ve admired for a long time. Working with her felt very organic, and I’d love to collaborate again.”) Aesthetic and Symbolism The contrast of suggestive nudity, the simplicity of intimate apparel, and striking visual elements (like the snake or mirrored tunnel) creates a fusion of bold sensuality and artistic identity. The black-and-white palette underscores the brand’s timelessness, while the poses and creative atmosphere highlight a mature Rosalía—fully in control of her image and keenly aware of her cultural impact. Photo Disclosure Calvin Klein What makes this collaboration particularly meaningful are Rosalía’s own words, which point to something deeper than a simple fashion campaign: “La ropa interior de Calvin Klein ha sido un elemento básico en mi armario durante años. Amo la marca y es un honor estar en esta campaña; se siente como un momento muy especial, de círculo completo.” (“Calvin Klein underwear has been a staple in my wardrobe for years… It feels like a full circle moment.”) Photo Disclosure Calvin Klein Adding a personal touch, Rosalía revived an unreleased song—“De Madrugá”—for the campaign. The track, once performed live during her 2019 El Mal Querer tour but never officially released, provides the soundtrack to the promotional video, lending the project a nostalgic and intimate layer. What This Means for Fashion and for Rosalía Photo Disclosure Calvin Klein For Calvin Klein: The brand reinforces its tradition of pairing pop-culture icons with underwear campaigns that spark conversation about identity, sensuality, the body, and art. Choosing Rosalía—an artist celebrated for blending music, performance, and visual storytelling—expands that narrative to diverse audiences and a younger generation that follows her as a trendsetter. For Rosalía: Serving as the face of such an iconic label marks both a formal consecration in the fashion world and a moment of self-representation. She notes that Calvin Klein has long been a staple in her wardrobe, and this partnership feels like a cycle coming full circle—a symbol of growth. Featuring “De Madrugá” underscores that beyond the visuals, the collaboration carries artistic and emotional depth. In Contemporary Fashion: The campaign speaks to today’s trends of authenticity, empowerment, and intimacy—not merely through exposure, but through intentional visual narratives that embrace risk (like the snake) and disruption. It also highlights the convergence of fashion, music, and cultural identity. For Rosalía, who has collaborated across creative fields before, this moment elevates her visual presence to a new level of both aesthetic expression and personal meaning.

Photos Getty Images The MTV Video Music Awards 2025 lit up the UBS Arena in Elmont, New York, on September 7 with a ceremony that balanced nostalgia, innovation, and powerful performances. Hosted by LL Cool J, the evening celebrated the most influential names in music today while also honoring legends who paved the way. Lady Gaga: The Night’s Biggest Winner Photo Getty Images With 12 nominations and four wins, Lady Gaga once again proved why she’s one of the most transformative figures in pop music. She took home Artist of the Year, Best Collaboration for Die With a Smile with Bruno Mars, Best Direction, and Best Art Direction for her visually daring Abracadabra. Gaga’s triumph cemented her status as both a cultural powerhouse and a creative visionary. Ariana Grande Takes Video of the Year Photo Getty Images The coveted Video of the Year award went to Ariana Grande for Brighter Days Ahead, which also earned her Best Pop Video. With stunning visuals and Grande’s powerhouse vocals, the track stood as one of the most defining moments of the year in pop. Rosé Makes History for K-pop Photo Getty Images Rosé of BLACKPINK broke barriers by becoming the first solo K-pop artist to win Song of the Year, thanks to her emotional hit Apt. The victory marked a historic milestone not only for Rosé but for K-pop’s growing dominance on the global stage. Sabrina Carpenter Shines Bright Photo Getty Images One of the biggest moments of the night came for Sabrina Carpenter, who claimed Best Pop Artist and the prestigious Album of the Year award for Short n’ Sweet. With three wins, Carpenter solidified her place as one of the leading voices of a new pop generation. Rising Stars: Alex Warren and Tate McRae The VMAs also spotlighted fresh talent: Alex Warren earned Best New Artist, a breakthrough moment for the rising star. Tate McRae won Song of the Summer with Just Keep Watching, further proving her status as one of Gen Z’s favorite hitmakers. Special Honors: Celebrating Icons This year’s ceremony also paid tribute to music legends: Mariah Carey received the Video Vanguard Award, remarkably her very first VMA in more than three decades of stardom. Ricky Martin was honored with the inaugural Latin Icon Award, celebrating his influence on Latin music and global pop. Busta Rhymes became the first recipient of the Rock the Bells Visionary Award, recognizing his boundary-pushing contributions to hip-hop. Expanding Genres and Global Sounds Reflecting the diversity of today’s music, the 2025 VMAs introduced and celebrated a wider range of genres: Best Country: Megan Moroney – Am I Okay? Best Afrobeats: Tyla – Push 2 Start Best Alternative: Sombr – Back to Friends Best K-pop: Lisa (with Doja Cat & RAYE) – Born Again A Celebration of Past, Present, and Future From Gaga’s artistry to Rosé’s history-making moment, from Sabrina Carpenter’s rise to Mariah Carey’s long-awaited honor, the 2025 VMAs reminded the world why this award show continues to be one of music’s most talked-about stages. It was a night of icons reclaiming their crowns, newcomers claiming the spotlight, and genres from every corner of the globe stepping into the mainstream. The VMAs 2025 didn’t just celebrate the music of today — they offered a glimpse into the future of sound and spectacle.