Artificial Intelligence revolutionizes the real estate market: Lucio Santana leads Realtor 360 training in the USA

Realtor 360, a training program created by Lucio Santana in partnership with Royal Mortgage USA, brought together more than 50 Brazilian real estate agents working in the U.S. market in Orlando, marking a new phase in the professional development of the field.

Right at the opening, Lucio highlighted the key differentiator of the event: the practical use of Artificial Intelligence as a strategic ally in agents’ careers. “Today we are going to talk about A.I. We’re going to connect with you, the agents, bring new insights, and show that with just a few tools it’s possible to simplify your routine, boost performance, and transform lives,” he emphasized.

The event featured content on technology, strategic management, and professional positioning, in a dynamic format that combined practice, inspiration, and networking. Many participants even recorded stories during the training while applying the AI tools that were presented.

As the program came to a close, Lucio celebrated the impact of the gathering: “We’ve just wrapped up Realtor 360, and it was a success. Being here with more than 50 agents, raising awareness, and building a strong, engaged community is truly rewarding. And there’s still time for you, agent, to be part of it. We’re preparing new training sessions and strengthening this community so that everyone can thrive together.”

More than just a day of learning, Realtor 360 marked the beginning of a 30-day journey of continuous development, focusing on Artificial Intelligence, CRM, behavioral profiling, marketing, sales, and finance — establishing a new standard for real estate agents who want to stand out in the U.S. market.