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- Gaby Lucianno: A Brazilian Inspiring Women to Reclaim Self-Esteem and Purpose from Dubai
Photos Dislosure Press Influencer and mentor Gaby Lucianno has established herself as one of the most relevant voices when it comes to self-esteem and female empowerment. Brazilian and currently living in Dubai, she has gathered over 1.1 million followers on social media and has already impacted the lives of hundreds of women around the world through her mentoring programs. Gaby’s work combines well-being, lifestyle, and self-confidence, always with the goal of helping women recognize their potential and live more authentically. Through personal development programs and one-on-one mentoring, she provides both practical and emotional tools to help her students achieve confidence, self-worth, and purpose. Photo Disclosure Press Her journey, marked by the courage to take her message from Brazil to the international stage, reflects the global reach of her work. In Dubai, Gaby Lucianno continues to expand her influence, becoming a reference for women from different cultures and reinforcing the idea that self-esteem is a universal pillar of transformation.
- Nara Lima: Rebirth in Every Step
'BRASIL' COVER EDITION - SEPTEMBER 2025 ISSUE Photos: Max Carvalho The Brazil edition of Hooks Magazine celebrates the essence of the contemporary woman, featuring model Nara Lima on the cover — a face that embodies intensity, authenticity, and rebirth. More than a beauty icon, Nara is presence, poetry, and power, elements reflected in every frame of the editorial. Among the chosen looks, a striking red dress steals the spotlight. For Nara, this color is more than aesthetics: it is a symbol of life in full motion. Red represents courage and victory, but also freedom and feminine expression. It is the visual translation of the strength she carries and shares with the world, showing that intensity is not measured by noise but by presence. That strength comes from a path of reconstruction. Nara reveals that her greatest rebirth was the moment she decided to listen to herself, heal wounds, and allow herself to bloom again. This turning point brought clarity, faith, and the certainty that every victory is the fruit of self-love. Today, she carries lightness and confidence as the hallmarks of her journey. Faith in herself, as she highlights, has been the key to transforming obstacles into achievements. Each challenge became a driving force, each fall, a lesson. Nara believes we are “light in motion,” capable of persistence and of reaching everything we dare to dream. On the runway, in front of the cameras, or on the cover of a magazine, she sees fashion as a universal language. Every pose, every gaze, every aesthetic choice is a fragment of her essence revealed to the world. For her, being on a cover is a dance between intensity and delicacy, a way of showing that women are living art. And if elegance and intensity can walk side by side, Nara is the perfect example. To shine with authenticity, for her, is to illuminate the world without losing grace, letting the inner light guide every gesture. It is a vision that inspires not only fashion, but life itself. To women who seek to reinvent themselves, her message is clear: the strength is already within each one. “Reinvent yourself with courage and self-love,” she says. Because shining is not a privilege, it is a right — and living intensely is the most beautiful way to honor one’s own existence. Check out the exclusive interview: 1. The red dress worn in one of the editorial looks symbolizes strength, victory, and intensity. What does this choice represent for you as a woman and as a model? “The red is my flame, my embrace of life. It pulses with courage, celebrates every victory, and reminds me that intensity is not noise, it is presence. As a woman, it is my freedom; as a model, it is the poetry of my power, the way of saying that we can be strong and whole at the same time.” 2. Many women go through moments of deconstruction and reconstruction. What has been the greatest rebirth you have experienced so far? “The greatest rebirth happened when I decided to listen to myself, to heal, and to allow myself to bloom again. It was leaving behind what weighed me down and rebuilding my life with love, faith, and clear dreams. Today, every step I take is the result of that courage — and every victory carries the lightness of someone who has truly learned to value herself.” 3. In your journey, how have you found personal power to overcome challenges and transform obstacles into achievements? “My power was born when I realized that faith in myself moves mountains. Every obstacle became a lesson, every challenge a push to grow. Transforming difficulties into achievements is about understanding that we are light in motion: strong, persistent, and capable of everything we dream.” 4. How do fashion, beauty, and the art of posing for a cover help express your essence and your vision of the world? “Fashion and beauty are my silent voices. Every pose, every gaze, every choice of color and fabric is a piece of my soul speaking to the world. Posing for a cover is to dance between intensity and delicacy, to show that we are complex, powerful, and full of life — it is to be art, it is to be essence.” 5. What does it mean to you to shine with elegance without losing intensity and authenticity? “To shine with elegance is to walk with both firmness and lightness. It is letting authenticity illuminate every gesture, every word, without ever diminishing yourself. It is being intense, true, and full of grace, and knowing that the most beautiful light is the one that comes from within.” 6. If you could leave a message for other women who seek to reinvent themselves and reclaim their strength, what would it be? “Reinvent yourself with courage and self-love. Every rebirth is an opportunity to touch your deepest essence. The strength you are searching for already exists within you — awaken it, trust in your light, and shine without fear, because you deserve to live the full intensity of your own life.”
- Dr. Bárbara Benevides: Science, Sophistication, and Humanity in Aesthetic Dermatology
‘HEALTH’ COVER EDITION - SEPTEMBER 2025 ISSUE Photos: Vinicius Cunha @v1ncsc The HEALTH edition of Hooks Magazine is honored to feature Dr. Bárbara Benevides on its cover, a physician who has become a national reference in high-performance aesthetic dermatology. A graduate of the Faculty of Technology and Sciences (FTC), with postgraduate degrees in Dermatology from IPEMED and in Cosmiatry from the Albert Einstein Israelite Hospital, she is also a speaker for Evo Pharma and a lecturer at medical aesthetics congresses across Brazil. Recognized for her ethical, natural, and personalized approach to facial and body treatments, Dr. Bárbara stands out for combining science, safety, and sophistication, integrating aesthetic dermatology with integrative medicine. Her clinical practice is marked by signature protocols that blend cutting-edge technology, an individualized perspective, and high-standard results, always preserving natural beauty. In an interview with Hooks Magazine, the specialist shared her journey and vision of medicine. From an early age, she realized how deeply the skin impacts not only health, but also self-esteem and quality of life. This duality led her to choose dermatology as her career. Over time, her interest in aesthetics grew, adding to her conviction that treating the skin without considering the body as a whole would be incomplete. That is how her passion for integrative dermatology was born. The challenges faced throughout her career included balancing constant scientific updates with clinical practice, as well as breaking paradigms in the aesthetics market. She introduced a more refined, premium, and safe perspective on procedures. Among her achievements, she highlights her 10-year journey, national and international courses, lectures as a professor and speaker, and, above all, the trust of her patients, which she considers her greatest recognition. Her inspiration comes precisely from them. Each story of transformation and each smile after a treatment are the fuel that motivates her to go further. In addition, she finds inspiration in professionals who unite science, art, and ethics, elevating medical aesthetics to a level of sophistication and respect. This vision is reflected directly in her approach: each patient is unique and deserves an exclusive, personalized, and humanized treatment. Regarding the evolution of dermatology, Dr. Bárbara recognizes that technological advances have transformed the specialty, enabling more natural, less invasive, and increasingly safer results. Today, according to her, patients seek not only procedures, but a complete experience that combines exclusivity, applied science, and sophistication. This shift in paradigm has driven the creation of luxurious, signature protocols inspired by high-end brands, yet always grounded in solid science. Check out this exclusive interview: 1 – Dr. Bárbara, what motivated you to choose dermatology as a career, and how did your interest in aesthetic and integrative dermatology begin? From an early age, I realized how much the skin influences not only health but also people’s self-esteem and quality of life. Dermatology fascinated me precisely because of this duality: treating diseases while also promoting well-being and confidence. Over time, my interest in aesthetics grew naturally, as I noticed that many patients were seeking results that combined beauty with naturalness. Integrative dermatology emerged as a complement, since I believe that treating only the skin without considering the body as a whole would be incomplete. That’s why I combined science, technology, and balance to offer more sophisticated and personalized treatments. This is what makes me love working in this field. 2 – What were the biggest challenges you faced throughout your career, and which achievements do you consider the most significant so far? The biggest challenges were balancing constant scientific updates with clinical practice, as well as overcoming personal and professional obstacles without losing focus on excellence in medicine. Another challenge was breaking market paradigms by introducing a more refined, premium, and safe perspective on aesthetic procedures. Among my achievements, I highlight my 10-year journey in the field, the national and international courses I have taken, the lectures I’ve delivered as a professor and speaker, and, above all, the recognition of my patients, who trust my work and the results we build together. Ernande and Bárbara 3 – Who or what inspires you in your profession, and how do these inspirations influence your work and your approach with patients? My greatest inspiration comes from my patients. Each story, each transformation, and each smile after a treatment motivates me to keep striving for the best. In addition, I admire professionals who combine science, art, and ethics — those who elevate medical aesthetics to a level of sophistication and respect. These inspirations shape my approach: looking at each patient individually and offering exclusive, personalized, and humanized treatments. 4 – How do you perceive the evolution of dermatology over the years, and which changes have had the greatest impact on your clinical practice and style of care? Dermatology has evolved impressively. Today, we have technological resources and combined protocols that allow for more natural, less invasive, and much safer results. The modern patient seeks not just “procedures,” but an experience that blends exclusivity and science applied to beauty. This evolution has directly impacted my practice: I began creating signature, luxurious, and personalized protocols, inspired by high-end brands yet always grounded in solid scientific evidence. 5 – What advice would you give to young doctors or students who wish to pursue a career in dermatology? My advice is: never stop studying and keeping yourself updated. Medicine requires dedication, discipline, and a passion for science. More than mastering techniques, it is essential to develop the sensitivity to see each patient as unique. Ethics, responsibility, and love for the profession are the foundation of a solid career. And remember: the true difference lies not only in what we do, but in how we do it — with care, excellence, and purpose.
- Networking: The Essential Path to Opportunities
According to Bruno Avelar, writer, entrepreneur, and creator of “The Power of Networking” , authentic relationships are the foundation for boosting both career and business. Photos Disclosure by Press Networking is no longer just a differentiator — it is essential for professional success. In an increasingly competitive and connected landscape, Bruno Avelar, entrepreneur, author, and founder of O Poder do Network , the largest Brazilian networking event in the world, emphasizes that building strategic relationships can be decisive in the journey of any professional or company: “Having a solid network is not optional, it’s indispensable. Without relationships, there is no business.” For Avelar, effective networking goes far beyond simply meeting people — it involves genuine knowledge exchange, strengthening one’s reputation, and authentic visibility: “This visibility is fundamental and turns you into a trustworthy person with a strong reputation. Reputation is the key to building a successful network of relationships.” 5 Key Steps to Impactful Networking Based on the insights of Bruno Avelar, here are five essential practices to develop valuable connections: 1. Be present in the right places Show up in strategic environments, where the best people are, with the right posture and focus on making a strong impression. 2. Prioritize quality over quantity Superficial, interest-driven relationships can harm your reputation. Authenticity matters more. 3. Overcome fear and inspire confidence Insecurity blocks opportunities. Avelar emphasizes the importance of learning about the person you want to connect with and introducing yourself confidently. 4. Enhance your communication and personal storytelling A good story connects and makes you stand out — invest in clear and engaging communication. 5. Nurture relationships organically and continuously Networking is not transactional. True connections are built over time, with care and reciprocity. “Relationships are about giving, not asking,” Avelar highlights. The Foundation of Achievements Bruno Avelar shares that his own success is rooted in his network. He points out: “Speaking from experience, networking was the foundation of my achievements. We don’t accomplish anything alone, we need people in every area of life.” “I’ve always tried to be introduced by others rather than introducing myself, as this already builds trust, credibility, and authority. But remember: we should be intentional… yet never opportunistic.” In today’s world, where technology connects us but true bonds remain human, investing in networking is just as important as sharpening technical skills. With practical tips and experience-based guidance, Bruno Avelar shows that well-built relationships can open doors, boost initiatives, and transform careers.
- DLK Modas Reinforces Its Commitment to Employees’ Mental Health During Yellow September
Yellow September, a campaign dedicated to suicide prevention and valuing life, reinforces the importance of comprehensive mental health care both inside and outside the corporate environment. Attentive to this context, DLK Modas, a fitness fashion reference based in Nova Friburgo, in the mountainous region of Rio de Janeiro, has been adopting practical measures that place employee well-being at the heart of the company’s strategy. Photos DLK Modas Recently, the brand implemented a new work schedule model in the Shipping and Stock departments, areas that underwent logistical and location changes. To ease the impact of commuting and provide greater balance between personal and professional life, the teams now follow a reduced weekly workload. From Monday to Thursday, hours run from 7 a.m. to 4:15 p.m., with a lunch break, and on Fridays the workday ends at 1 p.m. In practice, this adjustment represents four hours less compared to the traditional 44-hour workweek. “More than just a change in schedule, this initiative reflects our attentive focus on the well-being of our teams. We want our employees to find in DLK not only a workplace, but also a space for care, balance, and growth,” highlights the company’s management. Another key pillar is the promotion of healthy habits. DLK maintains partnerships with local gyms, offering employees exclusive discounts. Physical exercise is globally recognized as an essential factor in maintaining mental health, as it helps reduce stress, improve mood, and increase energy levels. In addition, the company invests in the development of managers, who receive guidance to foster a healthy and welcoming work environment, encouraging dialogue and cooperation among teams. The Human Resources department also plays a close and ongoing role, listening to feedback, strengthening communication between departments, and implementing continuous improvements in the internal routine. This September, DLK is also taking this commitment beyond its walls through a special awareness project on social media. The campaign highlights the importance of valuing life and mental health, encouraging open dialogue and the search for support in difficult times. In this way, the company expands its social role, impacting not only its employees but also its clients and the digital community that follows the brand. For DLK Modas, mental health is a theme that goes beyond a one-off campaign: it is a permanent commitment. “We believe that caring for people is the best way to build a solid company that is prepared for the future,” concludes the management.
- Rosalía + Calvin Klein: When Iconic Sensuality Meets the “Full Circle”
For Fall 2025, Calvin Klein tapped Spanish singer Rosalía to star in its new underwear campaign. Under the creative direction of photographer Carlijn Jacobs, the images move between striking black-and-white minimalism and surreal visuals—there are bathtub scenes, tunnels of light, and even a white snake woven into the artistic narrative. Photo Disclosure Calvin Klein “Calvin Klein underwear has been a staple in my wardrobe for years… It feels like a full circle moment,” said Rosalía. The collections featured include the Icon Cotton Modal, Heritage Cotton, and pieces like the Perfectly Fit bra & bikini—styles that merge the refinement of the brand’s classic cotton with modern touches of cut and comfort. On working with Carlijn Jacobs, Rosalía shared: “Ha sido maravilloso (trabajar con Jacobs); es una fotógrafa que admiro desde hace mucho tiempo. Trabajar con ella fue muy orgánico y me encantaría volver a colaborar con ella.” Photo Disclosure Calvin Klein (“It’s been wonderful working with Jacobs; she’s a photographer I’ve admired for a long time. Working with her felt very organic, and I’d love to collaborate again.”) Aesthetic and Symbolism The contrast of suggestive nudity, the simplicity of intimate apparel, and striking visual elements (like the snake or mirrored tunnel) creates a fusion of bold sensuality and artistic identity. The black-and-white palette underscores the brand’s timelessness, while the poses and creative atmosphere highlight a mature Rosalía—fully in control of her image and keenly aware of her cultural impact. Photo Disclosure Calvin Klein What makes this collaboration particularly meaningful are Rosalía’s own words, which point to something deeper than a simple fashion campaign: “La ropa interior de Calvin Klein ha sido un elemento básico en mi armario durante años. Amo la marca y es un honor estar en esta campaña; se siente como un momento muy especial, de círculo completo.” (“Calvin Klein underwear has been a staple in my wardrobe for years… It feels like a full circle moment.”) Photo Disclosure Calvin Klein Adding a personal touch, Rosalía revived an unreleased song—“De Madrugá”—for the campaign. The track, once performed live during her 2019 El Mal Querer tour but never officially released, provides the soundtrack to the promotional video, lending the project a nostalgic and intimate layer. What This Means for Fashion and for Rosalía Photo Disclosure Calvin Klein For Calvin Klein: The brand reinforces its tradition of pairing pop-culture icons with underwear campaigns that spark conversation about identity, sensuality, the body, and art. Choosing Rosalía—an artist celebrated for blending music, performance, and visual storytelling—expands that narrative to diverse audiences and a younger generation that follows her as a trendsetter. For Rosalía: Serving as the face of such an iconic label marks both a formal consecration in the fashion world and a moment of self-representation. She notes that Calvin Klein has long been a staple in her wardrobe, and this partnership feels like a cycle coming full circle—a symbol of growth. Featuring “De Madrugá” underscores that beyond the visuals, the collaboration carries artistic and emotional depth. In Contemporary Fashion: The campaign speaks to today’s trends of authenticity, empowerment, and intimacy—not merely through exposure, but through intentional visual narratives that embrace risk (like the snake) and disruption. It also highlights the convergence of fashion, music, and cultural identity. For Rosalía, who has collaborated across creative fields before, this moment elevates her visual presence to a new level of both aesthetic expression and personal meaning.
- The 2025 MTV VMAs: A Night of Icons, Breakthroughs, and Global Sounds
Photos Getty Images The MTV Video Music Awards 2025 lit up the UBS Arena in Elmont, New York, on September 7 with a ceremony that balanced nostalgia, innovation, and powerful performances. Hosted by LL Cool J, the evening celebrated the most influential names in music today while also honoring legends who paved the way. Lady Gaga: The Night’s Biggest Winner Photo Getty Images With 12 nominations and four wins, Lady Gaga once again proved why she’s one of the most transformative figures in pop music. She took home Artist of the Year, Best Collaboration for Die With a Smile with Bruno Mars, Best Direction, and Best Art Direction for her visually daring Abracadabra. Gaga’s triumph cemented her status as both a cultural powerhouse and a creative visionary. Ariana Grande Takes Video of the Year Photo Getty Images The coveted Video of the Year award went to Ariana Grande for Brighter Days Ahead, which also earned her Best Pop Video. With stunning visuals and Grande’s powerhouse vocals, the track stood as one of the most defining moments of the year in pop. Rosé Makes History for K-pop Photo Getty Images Rosé of BLACKPINK broke barriers by becoming the first solo K-pop artist to win Song of the Year, thanks to her emotional hit Apt. The victory marked a historic milestone not only for Rosé but for K-pop’s growing dominance on the global stage. Sabrina Carpenter Shines Bright Photo Getty Images One of the biggest moments of the night came for Sabrina Carpenter, who claimed Best Pop Artist and the prestigious Album of the Year award for Short n’ Sweet. With three wins, Carpenter solidified her place as one of the leading voices of a new pop generation. Rising Stars: Alex Warren and Tate McRae The VMAs also spotlighted fresh talent: Alex Warren earned Best New Artist, a breakthrough moment for the rising star. Tate McRae won Song of the Summer with Just Keep Watching, further proving her status as one of Gen Z’s favorite hitmakers. Special Honors: Celebrating Icons This year’s ceremony also paid tribute to music legends: Mariah Carey received the Video Vanguard Award, remarkably her very first VMA in more than three decades of stardom. Ricky Martin was honored with the inaugural Latin Icon Award, celebrating his influence on Latin music and global pop. Busta Rhymes became the first recipient of the Rock the Bells Visionary Award, recognizing his boundary-pushing contributions to hip-hop. Expanding Genres and Global Sounds Reflecting the diversity of today’s music, the 2025 VMAs introduced and celebrated a wider range of genres: Best Country: Megan Moroney – Am I Okay? Best Afrobeats: Tyla – Push 2 Start Best Alternative: Sombr – Back to Friends Best K-pop: Lisa (with Doja Cat & RAYE) – Born Again A Celebration of Past, Present, and Future From Gaga’s artistry to Rosé’s history-making moment, from Sabrina Carpenter’s rise to Mariah Carey’s long-awaited honor, the 2025 VMAs reminded the world why this award show continues to be one of music’s most talked-about stages. It was a night of icons reclaiming their crowns, newcomers claiming the spotlight, and genres from every corner of the globe stepping into the mainstream. The VMAs 2025 didn’t just celebrate the music of today — they offered a glimpse into the future of sound and spectacle.
- Giorgio Armani: A Titan of Timeless Elegance
The End of an Era Photo Julien De Rosa - Disclosure Getty On September 4, 2025 , the fashion world lost one of its most iconic figures. Giorgio Armani passed away at his home in Milan at the age of 91. Known as “Re Giorgio,” Armani revolutionized men’s elegance, turning Italian fashion into a global symbol of sophistication and timeless style. The Rise of a Visionary Giorgio Armani Young Born in Piacenza, Italy, on July 11, 1934 , Armani initially pursued a career in medicine before discovering his passion for fashion. After serving in the army, he worked as a window dresser at the La Rinascente department store in Milan, where he cultivated his design skills. In 1975 , he founded his own label, Giorgio Armani S.p.A., which quickly became synonymous with luxury, innovation, and understated elegance. Reinventing Men’s Style Photo Archive Giorgio Armani Armani pioneered soft, unstructured tailoring that departed from rigid traditional cuts. His minimalist yet sophisticated approach redefined men’s suiting, making it more comfortable and accessible without sacrificing elegance. This innovation left a profound mark on popular culture, especially in cinema, where his designs were famously featured in American Gigolo (1980), starring Richard Gere. Expansion and Legacy Photo Disclosure Armani Under Armani’s leadership, the brand expanded into fragrances, cosmetics, home furnishings, and luxury hospitality. Despite amassing a fortune estimated at over $12 billion , Armani kept his company independent, maintaining meticulous control over every aspect of the brand—from design to marketing. Recognition and Tributes Armani’s legacy is celebrated worldwide. In 2025, France’s First Lady, Brigitte Macron, paid tribute to the designer, highlighting his contribution to fashion and his influence on contemporary culture. Cities such as Milan and New York have hosted exhibitions honoring his work and vision. A Timeless Vision Giorgio Armani was more than a designer; he was a visionary who transformed fashion into an art form that is both timeless and accessible. His vision and dedication have left an indelible mark on the industry, inspiring generations to come. As Armani once said: “Elegance is not about being noticed, it’s about being remembered.” A Final Curtain in Milan His departure will be mourned worldwide. While tributes continue to pour in, Milan prepares for a private farewell, honoring a designer who redefined fashion and lived by an uncompromising vision. Career and life strengths: Aspect Highlight Signature Contribution Pioneered soft, unstructured tailoring for men and women; minimalist, timeless elegance that combined comfort, refinement, and luxury. Cultural Impact Defined modern style in cinema ( American Gigolo ), Hollywood red carpets, and global fashion culture; influenced generations of designers and audiences. Empire Built a multibillion-dollar brand spanning ready-to-wear, haute couture (Armani Privé), accessories, fragrances, cosmetics, home furnishings, restaurants, and luxury hotels. Work Ethic Maintained creative leadership and oversight of his company until the end; known for meticulous attention to detail and independence from external investors. Origins Born in Piacenza, Italy (1934), started in medicine, transitioned to fashion after serving in the army, became Milan’s style visionary. Humanity & Philanthropy Engaged in humanitarian causes, supported the arts, education, and refugee initiatives; known for generosity and cultural influence. Film & Celebrity Influence His designs became symbols of glamour and sophistication in movies and celebrity wardrobes worldwide, elevating fashion as storytelling. Innovation in Fashion Introduced gender-neutral aesthetics, casual luxury, and approachable elegance; redefined suiting and evening wear for modern lifestyles. Legacy & Inspiration Inspired generations of designers, stylists, and fashion enthusiasts; legacy lives on through the Armani Group and his philosophy of enduring elegance. Global Recognition Honored internationally, with exhibitions, awards, and tributes in Milan, Paris, New York, and beyond; respected by peers and fashion institutions.
- Miss São Paulo 2024, Milla Vieira prepares to launch her beachwear brand with Brazilian DNA
Photos: Glauco Meneghelli Winner of Miss São Paulo 2024 , Milla Vieira is about to take a new step in her journey: the launch of Vieera Brazilian Swim , a beachwear brand created with the purpose of combining sophistication, comfort, and the unique energy of Brazil. The idea was born during the period the model lived in Canada. “When I arrived there, I felt the need to take a little bit of Brazil with me. I didn’t want to abandon my roots, but rather show the world what we have best: this unique Brazilian essence that blends warmth, beauty, and personality,” she reveals. It was in this environment of creative freedom that Milla began sketching the brand’s first designs. Milla’s experience as Miss São Paulo also played a direct role in shaping the project. “The Miss universe taught me the importance of valuing the body and self-esteem. I wanted to create pieces that embrace curves and showcase real beauty — not only of Brazilian women but of women from all nationalities. Luxury, quality, and designs crafted with meticulous attention to detail.” More than just swimwear, Vieera Brazilian Swim carries a message of empowerment. “I want every woman to feel beautiful, comfortable, chic, and completely at ease with herself when wearing my pieces,” says Milla. This vision is deeply connected to her own personal journey. After winning the pageant, the model faced online attacks and episodes of anxiety. “I lost a lot of weight, needed psychological support, and fought to regain it. But I understood that it didn’t matter whether I fit into a certain mold or not. I chose to love myself for everything I am.” Today, Milla faces imperfections with acceptance and humor. “The hate gave me two choices: to hate myself for the so-called ‘flaws’ or to see them as marks of my individuality. I chose the second option. I learned to love every part of myself, including the imperfections.” This perspective is reflected in the brand’s concept, which embraces handmade as a synonym for exclusivity and care. “It’s not just about luxury. It’s the artisanal affection of something crafted by hand, designed to be unique — just like the person who wears it.” Her future plans are ambitious: keeping production in Brazil while expanding sales to Canada and the United States. “I want to take Brazil to the world, always celebrating our identity,” she says. Milla also shares a message for other women: “Love. May every woman feel amazing — amazing about loving herself. Confidence is something you build, shaped by self-knowledge and authenticity, without the obligation to please anyone.”
- Post Malone Brings the Wild West to Paris: Debut of His Fashion Label Austin Post
No rodeos spared: a horse on the runway finale and a color palette that redefines Western style as contemporary luxury. Photos by GASPAR J. RUIZ LINDBERG - Disclosure Austin Post Paris welcomed a new “cowboy” on the night of September 1: Post Malone — also known as Austin Richard Post — debuted his own fashion label, Austin Post, with the show “Season One: At First Light.” The presentation took place at Hôtel de Bourdon – Maison Pozzo di Borgo, a palatial space once owned by Karl Lagerfeld, and ended with a cinematic touch: a model riding a horse down the runway. “I think that the product that me and the team have created is really special and speaks to me, and I’m super f—ing excited,” said Post Malone. The Aesthetic The collection translates Americana codes — washed denim, suede and velvet jackets, fringe details, turquoise jewelry, wide-brimmed hats, and high-heeled boots — into silhouettes designed for today’s urban streets of Paris. Drawing inspiration from Dallas and the American Southwest, Post Malone’s hometown influences are reimagined with Parisian craftsmanship. The boots were produced in exclusive collaboration with Lucchese Bootmaker, a Texas-based heritage brand. “I’m 30 years old, man,” he enthused. “And it’s actually tough stuff. So, you know, I’ve worked in the denim and the denim is made in the United States.” The Show More than just a showcase of garments, the presentation acted as a statement: bringing rodeo culture to Paris without caricature, using robust materials and movement — especially in the fringes and star-embroidered accents on pants and jackets. The horse finale sealed the narrative and quickly became the viral highlight of the day. Context This debut aligns with Post Malone’s ongoing “country phase” — from his genre-inspired album to Western-inspired campaigns — and positions him among musicians creating their own fashion labels, alongside artists like A$AP Rocky and Justin Bieber. GQ had teased the project and aesthetic concept days before the show. Why It Matters Cultural translation: Western style is recontextualized as American luxury with a Parisian finish. Wardrobe building: Emphasis on denim, leather, and boots signals an ambition beyond statement pieces, aiming for lasting wardrobe staples. High-impact imagery: The grand finale performance boosts digital reach and establishes brand identity from day one. Show Essentials Label: Austin Post Collection: Season One: At First Light Date: September 1, 2025 Location: Hôtel de Bourdon – Maison Pozzo di Borgo, Paris Boot collaboration: Lucchese Bootmaker Signature moment: runway finale with a horse Editorial Verdict A cinematic and confident debut with a clear identity. Austin Post stakes its claim where many struggle: transforming roots-inspired references into global desire — and doing it with undeniable fashion storytelling.
- Bárbara Falcão: Shine, Art, and Reinvention
‘CELEBRITY’ COVER EDITION - SEPTEMBER 2025 ISSUE Photographer: Lucas Santana - @lucassantanafoto / Style: Juan Patrick / Manager: Marlon Henrique - @marlonpordec Few names manage to bring together the strength of tradition, the enchantment of art, and the boldness of reinvention. Bárbara Falcão is one of them. More than just a Carnival muse, she has become a symbol of power, elegance, and movement. Now, gracing the cover of the CELEBRITY edition of Hooks Magazine, Bárbara begins a new chapter in her journey. The return to Sapucaí Sapucaí has always been the stage for unforgettable moments in Bárbara’s career. This year, her return to the avenue carries a special meaning. As muse of Unidos do Jacarezinho, she relives the thrill of the parade, bringing with her the intensity of someone who carries art in both body and soul. Every step and every gesture reflect her deep connection with popular culture and with Brazilian Carnival. A new sound, a new cycle Her return to Sapucaí is only one part of her artistic renewal. Bárbara is preparing to launch an unprecedented musical project that promises to surprise with its freshness and boldness. The proposal bridges Brazil and the world in an international collaboration that sparks both curiosity and anticipation. She proves that her art knows no boundaries, blending rhythms, cultures, and stories in a unique way. The strength of the woman behind the artist Beyond the stages, Bárbara is a mother, entrepreneur, and CEO of INTHIA COMPANY . Her journey goes far beyond the spotlight. She leads, inspires, and paves the way for new generations of artists, establishing herself as a symbol of reinvention and female power. Every step in her business career reinforces her ability to transform talent and creativity into concrete opportunities. Reinvention and Legacy Every stage of Bárbara’s career is marked by courage and transformation. This return represents more than just an artistic move — it is also symbolic. It marks a new chapter of creativity, emotion, and global connection. The audience is invited to follow an artist who turns her story into legacy, proving that it is possible to unite tradition, innovation, and leadership. Editor’s Note: “Sapucaí” refers to the Sambadrome Marquês de Sapucaí, the iconic avenue in Rio de Janeiro where Brazil’s most celebrated Carnival parades take place. “Musa” is a title given to prominent female figures who embody beauty, charisma, and artistic presence in Carnival performances. Unidos do Jacarezinho is a traditional samba school, one of the community-based organizations that create and perform the Carnival parades.
- Isabele Belo: the business style that transforms fashion into a global enterprise
'BUSINESS' COVER EDITION - AUGUST 2025 ISSUE Photographer and production: @_dmconcept_ On the cover of the BUSINESS edition of Hooks Magazine , Isabele Belo represents the perfect intersection between fashion and entrepreneurship. A fashion model and visionary businesswoman, she is the face behind LIBERTY FSHN , a brand that was born from a bold idea and evolved into an international business with a clear purpose. The starting point was simple: to bring to the market something that combined authenticity, personality, and a striking sense of style. Alongside her business partner, Isabele began by testing the acceptance of the pieces in a new market, and the immediate success proved there was space for a type of fashion that speaks with confidence, sophistication, and just the right touch of sensuality. The journey, however, was not without challenges. She recalls that the early stages required resilience in the face of international logistics, customs processes, and strict deadlines. It was necessary to study every step, create organized processes, and establish solid partnerships. This learning experience turned what once seemed like obstacles into a strategic advantage: today, the brand operates efficiently across different fronts, maintaining a strong focus on quality and customer experience. Isabele’s background as a model also played a crucial role. Living closely with the pace of runways and campaigns, she developed a sharp eye for trends, aesthetics, and fit. This experience directly influenced LIBERTY FSHN’s identity, which bets on pieces designed to naturally enhance the body and convey the image of a bold, confident, and elegant woman. What sets the brand apart in the highly competitive fashion market is its clear philosophy: sophistication with intelligent sensuality . A style that celebrates female strength without losing elegance, translated into collections that merge style, comfort, and versatility. For Isabele, dressing goes far beyond aesthetics — it is a way of expressing power and freedom. Balancing her career as both model and entrepreneur is no simple task, yet she ensures that the two paths constantly feed into one another. The creative eye she honed in fashion is essential to the brand’s campaigns and productions, while her business experience brings consistency and strategic vision to her professional choices. The future of LIBERTY FSHN is nothing short of ambitious. The opening of a physical store is already on the horizon, with the goal of delivering a full brand experience that combines space, service, and style. Beyond that, international expansion remains a clear objective, positioning the brand as a reference for bold and sophisticated women’s fashion in diverse markets worldwide. Isabele, how did the idea of creating LIBERTY FSHN with your friend come about and how did you turn this vision into an international business? My friend and I noticed that many Brazilian women living abroad often struggled to find clothes with that authentic and distinctive Brazilian style — pieces with more color, sensual fits, and personality. That’s when we had the idea of starting to export clothes from Brazilian brands, offering something that truly represented our identity. We began in a very simple way, testing how the market would respond, and it worked out amazingly well. Today, LIBERTY FSHN is a reflection of that: a brand born from the feeling of missing home that grew into an international business with a clear purpose. What was the biggest challenge in bringing pieces from Brazil to Dubai while also selling across the country? The biggest challenge at the beginning was, without a doubt, the export process. Dealing with international logistics, customs, taxes, and deadlines was something completely new for us. We had to study a lot, understand how each stage worked, and look for trustworthy partners. On top of that, adapting operations to serve the entire country efficiently required organization, strategy, and patience — but it became an invaluable learning experience. How has your experience as a fashion model influenced the style choices and identity of the brand? My journey as a model has always kept me very close to the fashion world, to trends, and of course, to aesthetics. I have to admit, I’ve always been a big shopper — I love buying clothes, experimenting with styles, and staying up to date. That helped me understand what truly enhances a woman’s body and what catches the eye. My friend and I wanted to bring a touch of sensuality that reflects the Brazilian woman: bold, confident, but never over the top. Sensuality, yes — but with elegance. That was exactly what we felt was missing outside of Brazil. What makes LIBERTY FSHN stand out in the fashion market, and what message do you aim to convey through your collections? What really sets LIBERTY FSHN apart is this combination of sensuality and sophistication — that famous “sexy without being vulgar,” which is so characteristic of Brazilian women. We want our pieces to transmit self-confidence, power, and freedom. Each collection carries a message of female empowerment, of dressing for yourself, of feeling beautiful and comfortable at the same time. It’s fashion with soul, with identity, and with respect for the diversity of bodies and styles. How do you balance your life as both a model and an entrepreneur, managing two careers that demand so much dedication? Nowadays, I’m able to balance both roles quite well. Of course, it requires organization, but since my business is within the fashion universe, everything connects naturally. My experience as a model complements my creative vision and helps with productions, campaigns, selecting pieces, and communicating the brand. These two careers don’t compete — they actually strengthen each other. What are the next steps for the brand, and how do you envision the future of LIBERTY FSHN in the international fashion scene? Our next big step is opening a physical store — a space that represents everything LIBERTY FSHN has built so far: style, Brazilian identity, and authenticity. The idea is to create a full brand experience for our clients, with warm customer service and an environment that breathes Brazilian fashion. Looking ahead, we want to expand further, take our collections to other countries, and strengthen the brand as a reference in bold yet elegant women’s fashion on the international stage. We’re just getting started.












