Unique, valuable, and protected, the singer makes her debut with the world's #1 makeup brand.
Photos Courtesy Maybelline NY
Singer, renowned for her musical versatility and winner of the 2022 Latin Grammy, Ludmilla is now also the spokesperson for Maybelline NY, the world's number 1 makeup brand.
Maybelline NY, a brand that has always encouraged people to have confidence to express themselves at all times, joins forces with singer Ludmilla to write a new story in the makeup category in Brazil. To celebrate this moment, the new manifesto "Unique like You" reinforces the brand's superiority as the number 1 makeup brand in the world, with unique technology and diversity. Through this concept, Maybelline NY reaffirms its purpose of empowering consumers of all backgrounds to express their individualities and be themselves.
By having Ludmilla as the new face of the brand, Maybelline NY recognizes her not only as a talented artist but also as an influential figure who represents many Brazilian women. As her authenticity and reach are a reflection of the essence of Maybelline NY, a brand committed to offering high-quality and affordable products.
"Ludmilla is the embodiment of representation for Brazil, being an inspiring reference and a highly important symbol of self-esteem for her community. As a black woman, bisexual, and icon of pagode and funk music, the artist challenges standards, breaks barriers, and inspires thousands of people to be authentic and confident in their own skin. Ludmilla paves the way for more people to feel seen, heard, and valued in their journeys – aligning with Maybelline NY's purpose of encouraging all women to express their individualities and be unique," says Belen Torrens, Director of Maybelline Brazil.
The partnership with the singer, which involves always-on entertainment activations, begins at the world's largest music festival, where Maybelline NY will be responsible for Ludmilla's makeup. She debuts at the festival as the first Afro-Latina woman to perform with her own show on the main stage. A unique moment for both the singer and the brand.
"I believe beauty is a self-esteem process that is part of a daily evolution, and Maybelline NY connects deeply with that thought, reinforcing that all beauties are unique. That's why I was thrilled with the invitation to be an ambassador and represent a brand that is an international reference in the segment. I'm already looking forward to feeling beautiful at my upcoming shows and making the most of Maybelline NY's products," Ludmilla celebrates.
