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- Heritage Awakened: Louis Vuitton and Pat McGrath Reinvent Beauty as Legacy
Photos Disclosure Louis Vuitton Louis Vuitton makes a bold move with the debut of its first-ever makeup collection, La Beauté Louis Vuitton , under the creative direction of legendary Dame Pat McGrath . In a synergy that bridges heritage and innovation, the Maison translates its century-old codes into coveted objects of beauty that transcend cosmetics — becoming symbols of art, luxury, and memory. The campaign, fronted by House Ambassador Hoyeon , brings this vision to life. At its center is the standout 896 Monogram Rouge , a burnished, fiery red lipstick that fuses the strength of the Monogram canvas with the timeless sophistication of classic femininity. Pat McGrath’s Vision The iconic makeup artist speaks of freedom, diversity, and the emotional power of beauty. “La Beauté Louis Vuitton is my gift of freedom… I want to make sure everybody is completely happy. It is not one nude that works for all. No.” – Pat McGrath “I have been creating makeup looks for Louis Vuitton for many years. We have a shared vision of beauty and collaborate in a way that feels entirely natural.” – Pat McGrath And when it comes to the purpose behind the line, her words capture its essence: “The objective was to create products that you would never want to let go of — a versatile colour wardrobe designed to suit every moment, mood and occasion.” – Pat McGrath The Collection’s Icons • LV Rouge : 55 luxurious lipsticks in satin and matte finishes, enriched with shea butter, hyaluronic acid, and recycled floral waxes. • LV Ombres : 8 eyeshadow palettes blending three timeless neutrals with one bold accent shade. • LV Baume : 10 translucent balms that bring hydration with a subtle wash of color. Each product is refillable , affirming Louis Vuitton’s commitment to sustainable luxury. Packaging as an Heirloom Designed by Konstantin Grcic , the refillable packaging elevates beauty into artistry. A magnetic clasp inspired by the Monogram flower nods to the Maison’s travel heritage, transforming every piece into a collectible object. Why Heritage Awakened Matters This is more than a collection — it’s a manifesto. By merging the audacity of a classic red lipstick with the rich brown tones of Louis Vuitton’s iconic canvas, Heritage Awakened declares that beauty, like fashion, can be timeless, fearless, and built to carry legacy forward.
- Miutine by Miu Miu: Sweet Rebellion with Emma Corrin
Miu Miu has never been a brand that plays it safe. Balancing delicacy with irony, playfulness with sophistication, the Italian maison thrives on provocation. Now, under L’Oréal’s beauty wing, the house unveils Miutine, a new fragrance — a gourmand chypre with a rebellious twist, inviting us to embrace authenticity with a smile. And to embody this spirit, the campaign stars none other than Emma Corrin, a long-time muse of the brand. Photos Disclosure MiuMiu The fragrance that breaks the rules Crafted by master perfumer Dominique Ropion, Miutine is the olfactory definition of charm in rebellion. The scent blends the indulgence of gourmand with the structure of a classic chypre, creating a sophisticated tension between sparkling citrus notes, a floral heart, and an earthy base enriched with brown sugar and wild strawberry. The highlight is the rare French variety Mara des Bois, which brings a jam-like, sweet yet textured sensation. The bottle, meanwhile, echoes the maison’s heritage — a caramel matelassé finish crowned by a bold black-and-white collar detail, recalling an elegant piece of jewelry. Emma Corrin: The face of Miutine A Miu Miu muse since 2020, Emma Corrin now takes center stage in the campaign directed by Hailey Benton Gates. In a surreal library setting, Corrin defies gravity, leafing through dictionaries in search of the word “Miutine” and tossing perfume bottles into the air as if they were floating pearls. “Miutine is about freedom. It’s sweet and fun, but also strong and sophisticated. When I wear it, I think of an intense summer’s day, the kind that stays with you,” Corrin shared in an interview. For the actress, the fragrance goes beyond a mere accessory. “I feel like Miutine carries the humor and independence I admire. It has this gorgeous mix of strawberry, gardenia, and vanilla that makes me smile while giving me a sense of confidence.” A fragrance with a literary spirit Currently preparing to play Elizabeth Bennet in a new adaptation of Pride and Prejudice, Corrin also links the character to Miutine’s essence: “Elizabeth has always been a rebellious and witty heroine, and I believe she would wear this perfume. It has that balance of charm, freshness, and audacity.” For a generation that loves irreverence More than a beauty launch, Miutine is a style statement. It arrives perfectly in sync with Gen Z, a generation that craves authenticity and playfulness even in fragrance. The trend is undeniable: gourmand perfumes are skyrocketing across social media, and Miu Miu taps into that with a creation that’s not just sweet, but ironic, whimsical, and deeply sophisticated. “What I love most about Miutine is that it doesn’t try to please everyone — it’s confident, bold, and full of humor. Exactly how I want to feel,” Corrin concludes.
- Weekly Horoscope – from August 18 to 24
Dear readers, this week brings clarity and renewal. With Mercury finally moving direct, we can express our feelings with more confidence and allow our intentions to resonate with authenticity. The beginning of Virgo season, marked also by a New Moon in its mutable energy, favors organization, well-being, and mindful new beginnings. It is an opportunity to transform ideas and emotions into small gestures that nurture both soul and body. Aries Domestic creativity and time for yourself heal like medicine. Whenever you feel instability, remember: home and art reconnect you with your essence. Tip: A relaxing bath with petals or aromatic oils — a gentle embrace for your inner self. Taurus Your harmony with beauty and discipline is at its peak. Affection blossoms, so express yourself through simple, nurturing gestures. Tip: Exfoliate your body with sugar and almond oil — nourishment that unveils your powerful calm. Gemini You seek clarity and connection in your bonds. Try to bring communication with lightness and presence. Tip: Lip balm and a soft playlist — communicate with care. Cancer Your sensitivity sharpens, and your intuition asks you to listen to yourself without haste. Tip: Chamomile face mask and a calm nighttime ritual — the skin’s memory embraces the soul. Leo Your moment to shine has arrived, but with awareness and elegance. It is time to balance personal radiance with emotional grounding. Tip: A luminous body mist or illuminating oil — your presence deserves to be celebrated with softness. Virgo The season unfolds, and you feel called to subtle yet tangible care. Organization brings peace. Tip: Begin a minimalist skincare ritual with cold water and a light cream — it clears both body and mind. Libra Harmony and responsibility meet, inviting balanced expression. Tip: Mix geranium essential oil into your moisturizer — your skin will thank you for the sensitive balance. Scorpio Intense week ahead. You may find yourself amid inner conflicts, but you are strong enough to turn challenges into authenticity. Tip: Wear a light and bold perfume that reflects your deep essence with ease. Sagittarius The focus is on self-care: external journeys require inner recharge to continue with energy and purpose. Tip: Walk barefoot outdoors with a citrus body oil, bringing freedom and presence to both body and soul. Capricorn Emotional connections find harmony, especially when you open up with confidence. Collaborate with your sensitivity. Tip: Relaxing facial ritual with a calming cream. Caring for your skin is caring for your authentic expression. Aquarius You are in a process of self-guidance. Sharing your learnings can be an act of collective care. Tip: Clean your mirror with a mint spray. Refresh your vision and your purpose. Pisces Your close-range magnetism finds expression in love and emotional beauty, trust in your own light. Tip: Take a fragrant bath with jasmine or lavender to celebrate your cycle of giving and nurturing. Astrological Transits of the Week (August 18–24, 2025) Mercury Direct in Leo Communication gains clarity and authenticity. It is now easier to express intentions, resume projects, and act with confidence. Venus–Jupiter Conjunction in Cancer Between August 11 and 14, Venus and Jupiter aligned, releasing emotional generosity, self-esteem, and a desire for self-nurturing that still resonates this week through the lunar energy in Cancer. Virgo Season & New Moon in Virgo Starting August 22, the Sun enters Virgo, inviting simplicity, organization, and practical self-care. On August 23, the New Moon in Virgo opens doors for new conscious beginnings and intentional rituals. Moon Transits Through Emotional Signs At the start of the week, the Moon is in Cancer, amplifying sensitivity and the need for nurturing. Midweek, the Moon moves into Leo, radiating courage and clarity, and by the end of the week, it enters Virgo, reinforcing practical care. Challenging Aspects Involving Saturn and Internal Structures Retrograde Saturn in Pisces continues emphasizing the need to balance responsibility and compassion, signaling a deep and necessary spiritual review. Aspects Formed by Mars, Saturn, and Uranus Last week, Mars in Libra formed tension with Saturn and harmony with Uranus, bringing diplomatic energy but requiring patience. This influence still resonates, affecting ways to act with balance and assertiveness.
- Anahí Rodrighero: courage, strength, and determination in fashion and business
'FASHION' COVER EDITION - AUGUST 2025 ISSUE Photographer: @gustavoviolaboaretto / Makeup: @felipehiratamakeup / Production: @gabipolary / Look: @_anystore The FASHION edition of Hooks Magazine celebrates women who transform style into purpose, fashion into power, and business into legacy. Our cover is Anahí Rodrighero, a name that resonates authenticity and inspiration in the fashion scene, proving that dressing is far beyond following trends, it is about building stories and revealing one’s own strength. For Anahí, fashion and self-esteem go hand in hand. Choosing an outfit is not just an aesthetic act, but a gesture of self-confidence and self-awareness. “Our clothes speak even before we open our mouths,” she states. This perspective reflects her intimate relationship with dressing, which is more than an expression, it is a tool for emotional and social impact. Among her key pieces, the classic tailored blazer holds a place of prominence, serving as her confidence talisman. Earrings, indispensable accessories in her daily routine, complete this ritual of dressing as a statement of power. Anahí also uses fashion as an ally in moments of vulnerability. On days when she needs an extra boost of security, she turns to color psychology, balancing dress codes with sensitivity and strategy. Her philosophy is clear. Personal style is not a fixed label, but a construction in motion, shaped by phases, experiences, and transformations. “We all have our essence, but style reinvents itself according to our desires and experiences,” she shares. This dynamic perspective keeps her true to her identity even amid the pressure of ever-changing seasonal trends. The impact fashion has on her energy is evident even in small gestures. Switching from pajamas to a workout outfit, Anahí feels vitality renewed, as if the clothing has the power to reframe her day. This awareness makes her message even more powerful. Fashion is not vanity, it is a tool for well-being and personal empowerment. At the forefront of a journey defined by courage, strength, and determination, words that best capture her style and personality, Anahí Rodrighero demonstrates that dressing is also an act of positioning oneself in the world. Her presence on the cover of the FASHION edition reinforces Hooks Magazine’s mission to highlight talents who transform fashion into a reflection of freedom, authenticity, and power. Read the full interview: 1- Any, for you, what is the deepest connection between fashion and self-esteem? For me, dressing goes far beyond clothing. It is the way we present ourselves to the world. Our outfits speak even before we open our mouths, and this is directly connected to our well-being, confidence, and self-esteem. 2- Is there any piece of clothing or accessory that you consider your “confidence amulet”? When I want to feel confident, the piece that gives me that is the classic tailored blazer. And an accessory? Earrings! They are a must. 3- How do you choose an outfit on days when you need an extra boost of emotional confidence? I use color psychology a lot when I want to express myself, and I believe that each environment and occasion requires its own dress code. 4- In your opinion, is personal style something we are born with or something that is built over a lifetime? We all have our unique essence and identity, but personal style is built and constantly reinvented according to our desires, phases, and experiences. 5- Have you ever experienced a moment when an outfit completely changed your state of mind? Absolutely! Every day, when I take off my pajamas and put on a workout outfit in the morning, it feels like my energy is renewed. 6- How do you deal with the pressure of trends without losing your own identity? Trends come and go constantly, and recognizing what suits your own body and shape is essential to avoid frustration among so many new styles, because what works for someone else will not always work for you. 7- What advice would you give to someone who wants to use fashion as a tool to feel more confident? Dare! Try new styles, explore your own identity, and consider each situation and moment when choosing your outfit. 8- If you could translate your style into three words that also define your personality, what would they be? COURAGE STRENGTH DETERMINATION
- Scarves: The Accessory Making a Major Comeback
Photos Disclosure Pinterest In fashion, the smallest details often make the biggest impact. Right now, no accessory is commanding more attention than the scarf. Once seen as a seasonal essential, scarves are reemerging as a statement piece, redefining the way style insiders approach versatility and elegance. From silk classics tied effortlessly around the neck to bold oversized designs draped across shoulders, the scarf has officially reclaimed its place as the ultimate must-have. What makes scarves so alluring today is their adaptability. They can be knotted as a headpiece for a vintage-inspired look, wrapped as a belt to cinch the waist, or even styled as a chic top for summer evenings. This multifunctional charm makes them more than just accessories; they are style solutions. Fashion houses and independent designers are exploring playful patterns, saturated colors, and luxurious fabrics, proving that the scarf is no longer confined to practical use but celebrated as a creative medium of self-expression. The resurgence of scarves is also aligned with a broader movement in fashion: the desire for timeless, sustainable pieces. Unlike fleeting trends, scarves transcend seasons and generations. Many style enthusiasts are rediscovering vintage treasures in thrift shops or repurposing heirloom silk squares passed down through families, giving them a new life with modern styling. This sense of continuity between past and present is what makes the scarf so powerful. It connects heritage with innovation. On the runways, scarves have been spotted tied into handbags, layered over tailored blazers, or transformed into dramatic headwraps, blurring the line between accessory and centerpiece. Off the runway, influencers are showing how a simple scarf can elevate even the most minimal outfits, turning jeans and a white shirt into a polished, editorial-worthy look. The rise of scarves is not just about fashion. It is about attitude. To wear one is to embrace creativity, to play with identity, and to express personal style in an effortless yet intentional way. As fashion leans toward individuality and sustainable choices, the scarf emerges as the perfect symbol of this era: endlessly adaptable, timelessly chic, and always transformative. This season, one accessory is rewriting the rules of style. And it all begins with a single piece of fabric: the scarf.
- Dr. Magno Liberato – National Reference in Oral and Maxillofacial Surgery
Committed to delivering results that transform not only faces but life stories 'HEALTH' COVER EDITION - AUGUST 2025 ISSUE Photographer: Mauricio Leandro - @leboarding / Press: @duo.strategy Dr. Magno Liberato, an oral and maxillofacial surgeon, is recognized as one of the leading names in the specialty in Brazil. A reference in the treatment of bone, muscle, and joint diseases of the face, he handles highly complex cases ranging from orthognathic surgery and facial feminization to permanent facial prostheses. With a solid and multidisciplinary background, he brings experience from prestigious institutions such as the Brazilian Red Cross Hospital in São Paulo, the Felippu Institute of Rhinology and Skull Base Surgery, and the Albert Einstein Israeli Hospital. He is also a specialist in disorders such as bruxism, headaches, snoring, and sleep apnea, combining technical precision with a humanized approach to transform his patients’ lives. Check out the exclusive interview: Did you know from the start that you would pursue oral and maxillofacial surgery, or was it a path that evolved over the course of your training? What first sparked that passion in you? It was a Tuesday, during my second year of college and the first class in surgery. I walked into the classroom, and the professor already had the first slide projected on the board with the name of the specialty and six photos of different surgeries. Right there, in that moment, I knew what I wanted to do for the rest of my life. It was love at first sight — something so complex and yet so transformative in a patient’s life (and in mine). What was the most challenging obstacle you faced on your path to establishing yourself as an oral and maxillofacial specialist — personally or professionally — and how did it shape you? A lot of studying. A lot. I understood, and still do, that the outcome of a surgery is my responsibility, and I must be as prepared as possible to meet the expectations of those who entrust their health to me. Is there a case — whether due to its technical complexity or emotional significance — that has deeply marked your career? What makes it unforgettable for you? The most complex cases are directly connected to patients who are emotionally shaken by their facial appearance or by functional issues caused by defects in that region. They arrive with great hope that everything will be resolved. And when we achieve what they long for, the tears of emotion appear — and that makes the moment truly unforgettable. Looking back, what is the greatest achievement in your career that makes you proud? And what remains your biggest dream within the field of oral and maxillofacial surgery? My greatest achievement is seeing my patients happy. Sometimes I receive messages like “look at this picture I took, I look so beautiful” or “I’ve never been breathing and sleeping so well.” That is the true achievement for me. And my dream is clear: to reach as many people as possible with the message that there is a solution for the problems they face. And it doesn’t necessarily have to be with me — but it needs to be addressed. How do you balance the precision required in the operating room with your emotional well-being? Is there any practice or habit outside of work that revitalizes you? It’s impossible for me to give my best to a patient if I’m not at my best. So I train every day, meditate, pray, and have a wonderful family and an amazing girlfriend who support me and help me be a better person. This way, I’m happier — and I bring that joy wherever I go. What message would you give to those who dream of pursuing this specialty, especially for those who still hesitate because of fear of the challenges? Fall in love with it. Before being technically skilled, before being a diligent student, you have to truly love it. Only when you feel this strong passion within yourself should you move forward. And this applies to anything in life. Outside the operating room, who is Dr. Magno? What values guide your personal life, and how do they reflect in the professional you are today? Magno is a fun, easygoing person who always seeks the best, both personally and professionally. My non-negotiable value is honesty. I cannot do what is wrong, and it’s not out of fear of judgment, but because of principles.
- Dylan Keith: Between Lenses and Runways, the Art of Living Fashion
'MAN' COVER EDITION - AUGUST 2025 ISSUE Photographer: Yash Singh @yashxsinghofficial / Production: @Balenciaga / Location: Malibu, CA / Retoucher: @dylankstore Dylan Keith is both the face and the eye behind powerful imagery. A model and photographer, at 28 years old and based in London, he has built a lifestyle where discipline, travel, and creativity go hand in hand. His routine blends daily training, a clean diet, and international business — always with the goal of delivering the very best in every project. His passion for photography began at the age of 13, when his father gave him his first camera. What started as a game with friends quickly turned into a profession, and by the time he was 18, he was already earning from his shots. With divorced parents, he left home at a young age to live on his own. It was in independence — and through mistakes — that he sharpened both his artistic eye and personal strength. As a model, Dylan has not only attended the 2025 Cannes Film Festival in France but also continues to make his mark at the British Fashion Awards annually. He has graced the runways of Milan Fashion Week 2022 and London Fashion Week 2023, and took on the role of photography director for London Fashion Week 2024. His work has been featured in Vogue Magazine, praised by Ellie Goulding, and published twice in Playboy Italia — a true milestone. Among his passions are photography, music, singing, training, and traveling. More than just creating beautiful images, Dylan strives to tell stories filled with authenticity, impact, and identity — whether he’s in front of the lens or behind it.
- Brazilian Fernanda Lo Re reveals how living in Dubai transformed her style
Photo Disclosure Press Wherever she goes, Fernanda Lo Re carries a style that is both classic and strategically thought out. “I’ve always been deeply connected to fashion, but always respecting my own style,” she says. For her, dressing goes far beyond aesthetics — it’s about positioning, respecting the people you meet, and even protection. “Clothing communicates long before we say a single word,” she reflects. A fan of the high-low approach, she mixes accessible pieces with more sophisticated ones, translating the balance and personality that define her journey. Her perspective on fashion gained new layers when she moved to Dubai, a city she describes as a “crossroads of cultures” where elegance is almost an unspoken rule. “Here, even for a trip to the mall, your posture is different. Not necessarily wearing fully covered outfits, but always with more elegance. My classic style fit in naturally.” Before arriving in the United Arab Emirates, Fernanda lived in Singapore, where laid-back casual was the prevailing aesthetic. The move to Dubai redefined not only her wardrobe but also her concept of appropriateness and presence. Life in the Middle East also made her rethink her choices. Casual shoes like flip-flops, common in Singapore, gave way to more sophisticated models, often from luxury brands. “It’s a mindset shift that follows the pace and the proposition of the city,” she explains. While for many Dubai is synonymous with ostentation, for Fernanda, local luxury works as fuel. “The city seems to say: ‘You can get here too.’ It fuels dreams and mindset. Luxury is part of daily life and changes your perspective as an entrepreneur, as a woman, and as a human being.” This immersion in the capital of the luxury market brought her closer to the backstage of major brands. “Today, I understand how fashion houses build positioning and how that influences behavior worldwide. More than wearing a brand, it’s about understanding the value it communicates and how that can open doors.” When it comes to image, Fernanda is categorical: “My standards have completely changed. What used to feel enough no longer represents me. Living in Dubai has refined my vision. It’s not vanity, it’s strategy.” For her, fashion and business go hand in hand. “A good watch isn’t just an accessory — it shows how much your time is worth. It’s symbolic. People treat you differently when you convey value.” And even while immersed in Dubai’s refinement, the entrepreneur carries the lightness of Brazil in her heart. “From Brazil, I miss the smile, the spontaneity, the good humor. In the business world, warmth, empathy, and presence matter — a lot. Being elegant is also about being kind.”
- Miley Cyrus Stars in Gucci’s New Fragrance Campaign: A Bloom of Self-Love and Empowerment
Photos Courtesy GUCCI Gucci’s latest fragrance campaign for Flora Gorgeous Orchid features the multifaceted artist Miley Cyrus in a stunning visual narrative crafted by creative director Sabato De Sarno. The campaign unfolds in a dreamlike world where reality and fantasy coexist—a setting that perfectly reflects the delicate essence of the perfume: a luminous blend of vanilla orchid, ozonic accords, and gourmand notes that exude both sensuality and confidence. Set against the iconic backdrop of Los Angeles, the imagery captures Cyrus hiking in heels toward the Hollywood sign, dancing among flowers, and embodying the playful spirit and self-love at the heart of the brand. Miley Cyrus shared her deep connection to fragrance as a form of self-expression, noting that: “A scent is a connection to memory… the vanilla reminds me of my younger self and the floral notes always make me think of my grandmother.” On the importance of loyalty and meaningful collaboration, she reflected: “Loyalty is often lost in our industry. It’s important for me to create long-lasting relationships built on a strong foundation to support our journey together.” Behind the Scenes: The Fragrance and the Fantasy The new Flora Gorgeous Orchid perfume is described as both timeless and sophisticated , combining nostalgic sweetness with modern allure—qualities distilled into the campaign through dreamy visuals and Cyrus’s unapologetic authenticity. “The scent is ageless. It smells so sweet and innocent but there is also something sophisticated and sexy about it… light and easy but present and recognisable,” said Miley.
- Miss São Paulo 2024, Milla Vieira, recalls the tension after a tsunami warning in Hawaii and shares a travel album with her fiancé
Photos Disclosure Press Miss Universe São Paulo 2024, Milla Vieira, experienced days of anxiety upon arriving in Hawaii with her fiancé, Canadian real estate agent Shawn Getty. What was supposed to be a romantic and peaceful trip began with a scare: the couple arrived on the island amid news of a possible tsunami triggered by an earthquake off the coast of Russia. "The first few days were really tense. We arrived with many news reports circulating about the tsunami risk, so it was impossible not to feel anxious," Milla shared. Despite the uncertainty at the beginning of the trip, the alerts were managed and the situation was normalized by local authorities. With the scare behind them, Milla enjoyed the following days soaking up the tropical climate alongside her fiancé. The couple stayed amidst paradisiacal landscapes, captured romantic moments on cinematic beaches, and savored traditional Hawaiian cuisine. “Hawaii is magical. The energy, the people, the food, everything is so intense. It’s impossible not to fall in love with this place,” said the model, who shared her travel photo album, delighting fans and followers. The trip took place just a few months before the couple’s wedding, which will be held in Punta Cana, Dominican Republic. Milla has been personally dedicating herself to the preparations for the ceremony, which promises to be straight out of a fairy tale.
- Draw Clout – Fashion, community, and purpose in constant rhythm
Photo: Yuri Pinheiro - @yupinheiro In a landscape where many brands speak loudly to be heard, Draw chooses subtlety. Founded in 2022 by Gabriel Lopes, the brand was born from a desire to express a lifestyle that blends aesthetics, movement and authenticity. From the very beginning, Draw did not aim to follow trends but to build a personal and timeless narrative. With inspirations ranging from the industrial charm of London’s SoHo to the vintage sports universe of the 2000s, Draw transforms lived experiences and memories into minimalist pieces with strong symbolic meaning. Each T-shirt, for example, carries some of the visual references and desires of the founder himself, who grew up watching football matches, Formula 1 races, and the Olympics. Photo: João Falcão - @falcao.ft Gabriel says he never tried to create something just to please the market. The idea has always been to dress, in an honest way, the way he sees the world. That truth in the process naturally created a connection with an audience that shares the same codes and values. Creative, urban youth, passionate about sports and drawn to pieces that speak softly but say a lot. Today, the brand's t-shirts are more than just basics. They are symbols of identity and belonging. Draw's aesthetic is clean, but nothing is left to chance. Every color, cut, or composition carries intention and purpose. According to Gabriel, the question that guides every new creation is simple: “Ten years from now, would I still wear this?” If the answer is yes, the piece makes it into the portfolio. Photo: João Falcão - @falcao.ft This pursuit of timelessness connects with another important aspect of the brand. Draw doesn’t just want to dress people. It wants to live alongside them. That is how the Fashion Run Club was born. A free running group that brings together people interested in wellness, performance, and lifestyle. The monthly meetups in Rio de Janeiro have already become part of the calendar for those who closely follow the brand. More than just an initiative, the FRC has become a movement. A gathering place for those who run, take care of themselves, and find inspiration. Gabriel shares that the idea for the running club came while he was designing a print. Reflecting on movement and the streets sparked the desire to create a real experience with the brand’s community. The result was an organic success that brought together fashion, health, and connection. Draw has grown from being just a brand to becoming a platform for meaningful relationships. Photo: João Falcão - @falcao.ft Even with operations exclusively online through its official website, Draw has been reaching audiences beyond Brazil. Its clear visual identity and well-crafted storytelling allow the brand to connect with people anywhere in the world. According to Gabriel, this happens because the codes that define Draw are universal for those who live with purpose, appreciate design, and value self-care. In August 2025, Draw celebrates three years of existence. The date will be marked by a special event that honors the brand’s journey, strengthens its connection with the community, and points toward the next steps. Among them are the expansion of the Fashion Run Club to other states and countries, the launch of the brand’s first collaboration, and the start of international shipping. Photo: Yuri Pinheiro - @yupinheiro Interview with Gabriel Lopes: 1. Since the launch of Draw in 2022, the brand has stood out for its aesthetic that blends conceptual streetwear with a sporty lifestyle. How do you see the evolution of this visual identity over the past three years? To be honest, it happened very naturally. I always wanted the brand to reflect the way I live and, in some way, convey my visual references to people — even the material things I aim to achieve one day. I’ve always believed that this would create a genuine connection with people. Photo: João Falcão - @falcao.ft 2. Draw was born from very personal references such as London’s SoHo and vintage sports from the 2000s. How do these inspirations transform into product language without losing authenticity? Turning these inspirations into products is almost like a translation process. We always aim to capture the feeling and lifestyle behind those references. This even helps us when creating campaigns, as we try to convey the universe we are talking about to our community. Photo: Yuri Pinheiro - @yupinheiro 3. The Fashion Run Club is a project that goes beyond fashion and connects with wellness, performance, and lifestyle. How did the idea of creating this community come about, and what impact do you feel it has on the relationship between the brand and its audience? The idea came at a time when we were looking for ways to bring Draw beyond e-commerce and take the brand to the streets. We wanted to get closer to the people who buy from us, and at the same time, create a space where they could connect with each other. It was during this period that I was designing a t-shirt print and suddenly realized that this could become exactly the movement I was looking for. That’s how the FRC was born, as a natural extension of the brand, combining fashion, lifestyle, performance, connection, and wellness. Photo: Yuri Pinheiro - @yupinheiro 4. In times of visual overload, Draw embraces minimalism and timelessness. How do you approach the challenge of creating desire with pieces that, at first glance, seem understated? Being minimalist and timeless has always been our goal. One question we always ask ourselves when creating a piece is, “Would I still wear this t-shirt in 10 years?” If the answer is yes, we move forward. We believe desire is born from identification, belonging, and aesthetic clarity. That is the real challenge today, in a world where there is often an attempt to grab attention at any cost. Photo: Yuri Pinheiro - @yupinheiro 5. Draw is a Brazilian brand with a global DNA. What is it like to think about design and communication that speak both to the local audience and to an international one? One thing we have noticed throughout our journey is that through our visual communication which carries strong references from the sports universe we have naturally managed to break out of the local bubble and reach people from different parts of the world. Approaching design and communication with this mindset challenges us to be authentic but also allows us to express ourselves in a way that anyone anywhere who shares the same visual codes and values can identify with. Photo: Yuri Pinheiro - @yupinheiro 6. With three years of journey and an increasingly engaged community, what is the next step for Draw? Are there plans for expansion, collaborations, or new creative territories? We are still very young. As I answer this interview, Draw hasn’t even completed three years yet. But definitely, our next steps are already well defined. Among them are continuing to grow our engaged community, expanding the FRC movement to other states and countries, broadening our product range, starting worldwide shipping, and without a doubt, launching our first collaboration.
- Hooks Magazine Horoscope from August 10 to August 17, 2025
Dear reader, get ready for a week of clarity and emotional expansion. Mercury finally goes direct in Leo, renewing our ability to express our feelings with courage and authenticity. The conjunction of Venus with Jupiter in Cancer brings generosity, heightened affection, and confidence in both caring for others and being cared for. These transits invite us to integrate self-care with radiance and conscious intimacy. Astrological Transits of the Week (August 11 to 17, 2025) Mercury Direct in Leo (from 08/10) After a period of revisions and misunderstandings, communication flows more clearly. This is a favorable moment for important conversations, negotiations, and expressing creative ideas with confidence. Venus Conjunct Jupiter in Cancer (08/11 to 08/14) An aspect of emotional expansion, generosity, and warmth. It stimulates relationships, family connections, and intimate beauty. Also favorable for projects involving aesthetics, art, and personal care. Sun in Leo (until 08/22) Keeps the focus on personal radiance, authenticity, and celebrating your essence. This is a time when having the courage to show your true self brings positive results. Saturn Retrograde in Pisces An energy of structural review, especially in emotional, spiritual, and boundary-related matters. It’s time to understand where more discipline is needed and where more compassion is required. Mars in Libra Directs energy toward partnerships, diplomacy, and balanced conflict resolution. Good for collaborations, but caution is needed with indecision. Full Moon in Aquarius (08/12) A moment of collective revelations and awareness about your role within a community or group. Brings insights and clarity about social relationships. Aries You may feel intense transformations this week, with challenges that break down old structures so that the new can flourish. It’s a time to rebuild with awareness and presence. Tip: Take a refreshing bath with rosemary and coarse salt, letting go of what no longer serves you and preparing the ground for rebirth. Taurus Hope is renewed, and you connect to what is beautiful and meaningful. It’s a week of inspiration, optimism, and inner radiance. Tip: Apply a soothing body oil with lavender. Gamini Your expression lights up, and your mind becomes clear — you shine with ease and authenticity. Words flow and inspire. Tip: Apply a highlighter to your temples or collarbones; bring the Sun within you and to the world around you. Cancer Intuition finds its voice, and you are invited into inner silence. Connecting with your depths brings healing and understanding. Tip: Apply a night cream scented with chamomile before bed and meditate in the inner darkness of your heart. Leo A cycle comes to a close with harmony and fulfillment. You feel connected to your own wholeness, ready to celebrate who you are. Tip: Spray a body mist with golden or shimmering particles to celebrate your completeness with an aura of light. Virgo You move forward with focused motivation and clear direction. This is your moment to advance with discipline and awareness. Tip: Finish your skincare ritual with cold water and apply a soothing gel — clarity for both body and mind. Libra Emotional balance, beauty in just the right measure, and serene presence define this week. Your energy aligns with subtle harmony. Tip: Mix a few drops of geranium essential oil into your daily moisturizer — softness and balance for your skin. Scorpio The new emerges as an invitation: allow yourself to move forward without knowing the entire path. Renewal is born in surrender. Tip: Wear a light, fresh fragrance to accompany you on this journey. Sagittarius You access your inner strength with tenderness and self-control. Courage is expressed with confidence and heart. Tip: Give yourself a facial self-massage using a firm cream. Strength is also conscious touch and gentle care. Capricorn Withdrawal brings wisdom. A moment of conscious silence strengthens your path and your presence. Tip: Light a sandalwood candle at dusk and breathe deeply. Take care of your soul before giving yourself to the world. Aquarius A deep calling awakens you: it is time to listen to your truth and align your life with your most intimate purpose. Tip: Clean your mirror with a gentle spearmint spray, reflecting your new vision with freshness and clarity. Pisces Cycles move and you open yourself to what is coming with confidence, lightness, and surrender to the flow of life. Tip: Take a sweet flower bath, like jasmine or lavender, and celebrate the beauty of movement and change.












