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Photos Getty Images As awards season accelerates toward its most glittering moments, the desert once again became Hollywood’s most elegant gathering point. On Saturday night, the 37th Annual Palm Springs International Film Festival Film Awards transformed Palm Springs into a crossroads of cinema, couture, and cultural power, welcoming the industry’s most talked-about talents for an evening defined by artistic excellence and fashion bravura. Among the standout attendees were Timothée Chalamet, Teyana Taylor, Miley Cyrus, and a constellation of Hollywood’s brightest names, all arriving with the quiet confidence of a season just beginning—and the promise of trophies yet to come. The ceremony honored remarkable performances in films such as Marty Supreme, Sinners, and other critically acclaimed works that are already shaping this year’s awards conversation. But in true Palm Springs style, cinema shared the spotlight with fashion. The red carpet felt less like a traditional awards arrival and more like an extension of Paris Fashion Week, with stars debuting fresh-off-the-runway looks from Givenchy, Balenciaga, and other luxury houses that continue to define modern glamour. Sleek tailoring, sculptural silhouettes, and confident gender-fluid statements dominated the evening, reflecting a Hollywood increasingly unafraid to blur boundaries both on screen and on the carpet. Timothée Chalamet embodied effortless cool, delivering a look that balanced cinematic romance with fashion-forward restraint. Teyana Taylor once again proved her status as a style force, commanding attention with a bold, architecturally striking ensemble that fused strength and sensuality. Miley Cyrus, ever the shapeshifter, leaned into refined edge—proving that reinvention remains her most powerful signature. The Palm Springs Film Awards have long been regarded as a strategic pause before the intensity of the season peaks—a space where celebration feels intimate, and style choices feel intentional rather than performative. This year’s edition reinforced that legacy, merging awards-season gravitas with runway-level fashion credibility. As the lights dimmed on the desert evening, one message was clear: the road to Oscar night is officially underway. And if Palm Springs is any indication, this season will be defined not only by extraordinary performances, but by fearless self-expression—on screen, on stage, and under the stars.

'LEGACY' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @g.make.hair / Styling: @callmebylacerda / Studio: @nasulstudio There is a clear difference between those who simply occupy space and those who build permanence. Dr. Kaísa Justo belongs to the latter. Her medical career, which began in the 1990s in Santa Maria, Rio Grande do Sul, the city where she was born, was not shaped by the rush for immediate results or by the appeal of pre-established standards. It was built over time, through technical rigor and a perspective that moves beyond medicine to reach art, aesthetics, and human sensitivity. A plastic surgeon by conscious choice, Kaísa carries a rare signature in today’s market: surgical precision combined with a deep reading of individuality. For her, plastic surgery is not about transforming bodies, but about revealing more aligned versions of who a person already is. This philosophy stands in contrast to the industrialized logic that dominates much of contemporary aesthetics. “Beauty is not perfection. It is authenticity,” she says. Before becoming a surgeon, Kaísa was a creator. Still a child, she found in manual activities a territory of expression and focus. Sewing, handicrafts, macramé, crochet, Northeastern lace, among others. The hyperfocus that today translates into technical excellence began there. Her first dream was fashion. She even earned a scholarship to study in Milan, which was interrupted due to her family’s lack of financial resources. Medicine came later, but it never erased this sensitive foundation. Adapting to medical school was not easy. It was upon returning to the program that Kaísa encountered a decisive reference: pediatric surgeon and professor Yvelise de Verney. More than technique, she presented a model of medical and human conduct. Under her guidance, Kaísa entered the operating room early and learned that medicine is also built through ethics and an attentive gaze toward others. The affinity with surgery was immediate, although the specialty itself was still uncertain. Kaísa initially devoted herself to pediatric surgery, but daily contact with childhood suffering, combined with motherhood, made that path emotionally unviable. It was at this point that another essential name emerged in her journey. During her medical residency, surgeon Oscar Leite played a decisive role by recognizing that her true talent lay in Plastic Surgery. He was the one who supported this transition, reinforcing that plastic surgery represents medicine in its most complex form, where technique, reconstruction, and responsibility walk side by side. This foundation became a defining advantage. Kaísa understood that mastering technique alone was not enough. It was necessary to develop an aesthetic eye capable of perceiving nuances that do not fit within rigid protocols. Each body and each face as a unique work of art. Her visual sensitivity has become a method. A trained eye to observe gestures, listen to subjective desires, and translate expressions such as “I want something delicate” or “natural” into precise surgical decisions. For her, operating means seeing and executing with the same level of attention. In a market driven by trends and highly visual results, Kaísa chose to go against the current. Her clinical practice is built on three pillars: Personalization, Ethics, and Longevity. This often means saying no, deconstructing external references, and educating patients about proportion, limits, and healthy aging. She does not believe in copying faces or manufacturing generic bodies. In her view, surgery must age well, respect anatomy, and preserve identity. The greatest compliment, she says, is when no one notices there was surgery at all, only that something feels more harmonious, more confident, more genuine. This stance requires maturity, something only time and experience can teach. Being a woman in medicine already brings structural challenges. Being a woman, a physician, and autistic demands even greater self-awareness. For years, Kaísa believed she needed to adapt herself to fit expectations, until she understood that authority is born from authenticity. Autism, lived in silence for a long time, is now part of her narrative with responsibility. Not as victimhood, but as awareness. A condition that imposes real limits, yet also enhances focus, deep analysis, and meticulous attention to detail. After decades of practice, Kaísa has built a solid legacy. For her, the future is not about rupture, but about deepening. Expanding that legacy means inspiring a more humane approach to medicine, passing values on to future generations, including her son who followed the same career path, and reaffirming that technical excellence can coexist with sensitivity, ethics, and femininity. She does not wish to be remembered solely for aesthetic results, but for the emotional and identity-driven impact she has created. A surgeon who restored not only form, but confidence and inner alignment. It is from this perspective that the conversation that follows is shaped. In this interview, Dr. Kaísa Justo speaks about aesthetics, identity, fashion, medical responsibility, and the legacy of a career designed to stand the test of time. Your trajectory in Plastic Surgery is marked by technical precision, but also by a very clear aesthetic vision. At what point did you realize that your visual sensitivity, something that goes beyond medicine, would be a real differentiator in how you build results and connect with your patients? The realization that my visual sensitivity would be a differentiator came gradually, but it became very clear when I understood that plastic surgery goes far beyond correcting or transforming. It is about harmony, balance, and expressing who the patient truly is. During my training, I realized that every body and every face carries unique traits, almost like a work of art waiting to be valued. Medicine teaches us anatomy, proportions, and measurements, but it was my artistic sensitivity that allowed me to see nuances that are not found in charts or protocols. This became evident when I noticed that my patients returned not only satisfied with the physical result, but with the feeling of having been truly seen and respected in their individuality. The real turning point came when I understood the emotional impact of personalized results. I was not following standards, but creating aesthetic strategies that honored personal stories and identities. I came to understand that beauty is not perfection, it is authenticity. And that operating is about aligning technique and art. You often say that Plastic Surgery is not about transforming bodies, but about revealing more aligned versions of who a person already is. How does this philosophy influence your clinical decisions and the way you approach each case, especially in an increasingly standardized market? This philosophy guides all of my work. In an increasingly standardized market, maintaining this position is an ethical commitment to individuality, self-esteem, and patient health. From the very first consultation, I avoid following trends or external references. My role is to understand who that woman is, how she sees herself, and what aspects of her appearance do not reflect that perception. Surgery then becomes a tool for alignment, not for distortion. I avoid excessive interventions and prioritize results that age well, respect anatomy, and preserve identity. Many times, this means educating patients, declining requests, or dismantling unrealistic expectations. True beauty lies in singularity, and my work is to protect that. Throughout your career, you have built medical authority without giving up your personal identity. How was the process of understanding that image, positioning, and narrative are also strategic tools, especially for a woman physician in a historically rigid field? This understanding was deep and personal. As a woman, a physician, and an autistic person, I had to deal with very rigid expectations regarding behavior and image. At first, I thought I needed to fully adapt. Over time, I realized that true authority is born from authenticity. My autism brought me focus, aesthetic sensitivity, attention to detail, and deep listening. Accepting this as part of my identity was liberating. Image, to me, is not about appearance, but about message. From the way I dress to the clinic’s design and the tone of communication, everything reflects who I am as a professional. My narrative was never built as an empty strategy, but as an extension of my essence. By embracing my singularity, my authority grew stronger. There is a very fine line between aesthetic desire and medical responsibility. How do you balance the pressure for highly visual results with the ethics, care, and longevity of outcomes that you defend as a professional? This balance happens when health, ethics, and harmony come above any immediate aesthetic demand. My commitment is to educate, guide, and, when necessary, say no. I do not work to meet trends, but to create results that respect the body, individuality, and time. I refuse procedures that compromise the patient’s integrity. Long-lasting, natural results will always be more valuable than fleeting visual impact. Your clinic reflects a careful approach to experience, detail, and atmosphere. Do you see the physical space, the service, and even communication as extensions of your surgical work? What is non-negotiable for you when it comes to the patient experience? Absolutely. My clinic is an extension of my philosophy of care. Every detail was designed to convey warmth, calm, and sophistication. The environment needs to make the patient feel safe from the very first moment. The pond with fish symbolizes tranquility and deceleration. What is non-negotiable is genuine care. The patient must feel respected and protected at every stage. You are a woman who occupies multiple roles: physician, entrepreneur, leader, and aesthetic reference. At what moments along this journey did you need to reposition yourself, not technically, but emotionally, in order to sustain growth without losing yourself? There were many moments of emotional repositioning. As a woman, mother, physician, and autistic person, I had to let go of the idea of perfection. In the beginning, I tried to fit into standards that did not respect my nature, which led to exhaustion. Growth came when I embraced my singularity and understood that being whole is more important than being available all the time. Respecting my limits, learning to say no, and taking care of my emotional energy were essential to growing in a sustainable way. Now speaking about fashion, something few people know but that has been part of your story from an early age. You have sewn since you were very young and once handcrafted a sequined dress, one sequin at a time. What did fashion teach you about patience, construction, and attention to detail that you now bring into plastic surgery? Sewing profoundly shaped who I am. Creating that dress, sequin by sequin, taught me that there are no shortcuts when excellence is the goal. Fashion taught me patience, respect for the process, and absolute attention to detail. In surgery, it is exactly the same. It is the small adjustments that create extraordinary results. Creating something custom-made means respecting identity, whether it is a dress or a body. Just like in haute couture, where nothing is truly made-to-measure without deep listening and careful observation, your procedures also seem to stem from an individual understanding of the body. Do you see your work as closer to an artisanal logic rather than an industrial one? Completely. My work is artisanal. Each patient is unique, and every procedure is born from listening, observation, and respect for individuality.I do not believe in ready-made solutions or mass production. Plastic surgery, to me, is a careful construction, much like haute couture. With a career built over decades in medicine and plastic surgery, you have already established a solid, recognized, and consistent legacy. Looking ahead, how do you wish to expand and deepen this legacy, not only as a plastic surgeon, but as a woman who transformed aesthetic sensitivity, technical excellence, and strategic vision into a respected, authorial, and deeply feminine personal brand? My desire is to expand this legacy by inspiring a more human, ethical, and personalized approach to medicine. I want to pass this vision on to future generations, including my son, who chose the same career path. I want to be remembered for authentically uniting technique, sensitivity, and feminine identity, creating results that go beyond aesthetics and touch people’s self-esteem and essence. And lastly, but no less important, what is your voice? What would you like to shout to the world if you had the opportunity? My voice celebrates uniqueness. As an autistic person, I deeply believe in neurodiversity and in the beauty that exists in differences. If I could shout one thing, it would be: honor who you are in your entirety. Body, mind, history, and identity. True beauty lies in authenticity. Buy your copy of the edition.

Photos Getty Images and ShutterStock Brigitte Bardot, the legendary French actress, model, singer, and cultural icon, has died at the age of 91. A defining figure of postwar cinema, Bardot was far more than a screen siren — she was a symbol of liberation, rebellion, and a new way of occupying space as a woman in art and society. Born in Paris on September 28, 1934, Brigitte Anne-Marie Bardot began her artistic path far from movie sets. Trained as a classical ballerina at the Conservatoire de Paris, her discipline and elegance first caught attention through fashion. At just 15, she appeared on the cover of Elle, launching a modeling career that soon led her to the film industry. Her screen debut came in 1952, but global recognition followed in 1956 with And God Created Woman, directed by Roger Vadim. The film was revolutionary for its time — and so was Bardot. Her portrayal of Juliette, a young woman driven by desire rather than convention, challenged traditional representations of femininity and sexual morality. The role transformed her into an international star and cemented her as an emblem of youthful freedom and sensual independence. Throughout the late 1950s and 1960s, Bardot dominated European cinema, appearing in nearly 50 films. She collaborated with some of the most influential directors of the era and became closely associated with the French New Wave. Her performance in Jean-Luc Godard’s Contempt (1963) remains one of her most iconic, blending vulnerability, introspection, and cinematic modernism. Visually, Bardot reshaped beauty standards. Her tousled blonde hair, winged eyeliner, bare feet, and effortless attitude gave birth to what would become the enduring “French girl” aesthetic — a style language rooted in natural sensuality and nonchalant confidence. This image transcended cinema and continues to inspire fashion runways, beauty trends, and pop culture decades later. At the height of her fame, Bardot made an unprecedented decision. In 1973, at just 39 years old, she retired permanently from acting. Turning her back on celebrity culture, she relocated to Saint-Tropez and redirected her passion toward a cause that would define the second half of her life: animal rights. In 1986, she founded the Brigitte Bardot Foundation for the Welfare and Protection of Animals, becoming one of the world’s most visible advocates against animal cruelty. Her activism spanned campaigns against seal hunting, animal testing, and inhumane farming practices. While outspoken and at times polarizing, her commitment to animal welfare was unwavering and reshaped public debate in France and beyond. Bardot’s life was not without controversy. Her outspoken political views and public statements often drew criticism and legal consequences. Yet her cultural impact remains undeniable. She inspired artists from Jean-Luc Godard to Andy Warhol and influenced generations of filmmakers, designers, and performers. At one point, her likeness was even chosen as Marianne, the national symbol of the French Republic — a testament to her role in representing freedom, modernity, and national identity. Brigitte Bardot leaves behind a legacy that transcends cinema. She transformed how women could be seen, desired, and heard on screen. She embraced contradictions, rejected expectations, and lived on her own terms — from global stardom to radical withdrawal, from sex symbol to activist. In redefining glamour, rebellion, and autonomy, Bardot became not just a star of her era, but a figure who continues to resonate across generations.

Photo Courtesy Artemisi The relationship between fashion and performance has never been more strategic. In an era where wardrobe becomes an extension of artistic narrative, visual choices carry cultural weight and symbolic power. It is within this context that Artemisi asserts its growing international presence, chosen by PP Krit, one of Asia’s most influential names in music and entertainment, to dress his tour across China. Appearing on stage, the brand expands not only its global visibility but also its ability to communicate with contemporary audiences through a distinctive and forward-looking aesthetic. Renowned for his refined visual identity and for crafting an image that transcends trends, PP Krit found a natural creative alignment with Artemisi. The selected pieces reflect an approach to fashion that combines strong visual impact, aesthetic engineering, and a futuristic vision. These elements resonate with the artist’s powerful stage presence and the grandeur of global performances. The singer’s choice signals a broader movement within the industry. There is a growing interest in independent fashion houses that operate beyond the traditional fashion capitals, yet deliver innovation, craftsmanship, and conceptual depth on par with the world’s most established luxury names. On stage, Artemisi moves beyond the role of costume and becomes a visual language, shaping a bold, technological, and emotionally charged performance narrative. Photo Courtesy Artemisi This moment aligns with a phase of consistent international expansion for the brand. In 2025, Artemisi was selected to present its creations in Japan and to participate in a global BRICS event in Moscow, reinforcing its presence within high-profile cultural and fashion agendas. These milestones highlight a brand that understands luxury as experience, storytelling, and future-oriented vision rather than geography. Another chapter in Artemisi’s international trajectory is marked by the choice of Bulgarian singer Galena, a celebrated figure in her country, who wore the brand in a highly visible setting alongside some of the world’s most respected fashion houses. Artemisi’s design was exhibited next to names such as Schiaparelli and Maison Margiela, positioning the brand within an elite global context and generating strong local and international attention. Behind this expanding narrative stands Mayari Jubini, the creative force driving Artemisi’s distinct identity. Recognized for transforming fashion into artistic expression, Jubini’s work exists at the intersection of art, technology, and haute couture. Her designs incorporate materials and techniques that extend far beyond traditional textiles. These include 3D printing, resin, metal, wood, hand painting, embroidered crystals, and even motorized structures, all contributing to a redefinition of contemporary luxury. Founded in 2019, Artemisi has built a signature rooted in high-impact visuals and technical precision, earning both industry recognition and adoption by global artists and public figures. More than dressing bodies, the brand creates visual experiences that speak to the future and to a new generation of creators, performers, and luxury consumers.

“BEAUTY” COVER EDITION - DECEMBER 2025 ISSUE Photos: Karina Rocha / Hair: Jeff Moslinger / Make: Jhon Oliver Bianca Zuber did not build her career on haste or trends. Graduating in Dentistry in 2013, she began her professional path through the most traditional route of the field, where technique, precision, and predictability usually set the pace. Even so, from the very beginning, her perspective went beyond functionality. It was not only teeth that drew her attention, but the face as a whole and what it communicates even before a single word is spoken. Facial aesthetics was always present as a form of language. In 2014, when she completed her first course in the area, this inclination gained depth and direction. What began as interest became a conscious choice. In 2016, the opening of her first clinic in Campo Largo marked the start of a practice that combined technical expertise, careful observation, and a growing understanding that working with faces requires more than mastering procedures. It requires human insight. Over the years, her work shifted almost entirely toward facial harmonization, until it became her exclusive focus. Not as a break from dentistry, but as a natural progression. For Bianca, harmonization has never meant transformation. Her work is guided by naturalness, elegance, and the appreciation of individual beauty. The ideal result does not draw attention to the procedure, but to presence. It does not erase features; it reveals identity. In 2024, the opening of a clinic in Curitiba expanded this vision. Today, Bianca Zuber leads two clinics fully dedicated to facial harmonization, in Campo Largo and Curitiba, spaces designed to welcome, care for, and respect the essence of each patient. More than expansion, this step reflects a solid, ethical, and consistent journey. In this interview, Bianca speaks about the face as a territory of identity, about ethics in a world saturated with unrealistic standards, about motherhood, female authority, and the quiet responsibility of those who work directly with people’s image and self-esteem. Check out the full interview: 1. Facial harmonization is often associated with aesthetics, but you see the face as a territory of identity. What does it reveal beyond appearance? I have never seen the face as just aesthetics. The face is a territory of identity. It carries history, fatigue, strength, joys, and pains that words cannot fully express. Before any needle, I observe: how this person occupies their own space, how they express themselves, where time has left a heavier mark. The face reveals who the person is and, often, who they have stopped allowing themselves to be. 2. In a world dominated by filters and unrealistic standards, what is today the greatest ethical responsibility of those who work with the human face? In a world dominated by filters and unrealistic standards, the greatest ethical responsibility of those who work with the human face is not to erase people. It is not to turn insecurity into dependency, nor desire into excess. My role is not to create unreal versions, but to restore truth, proportion, and coherence. It is to remember, every day, that beauty is not standardization, it is presence. 3. There is a fine line between enhancing and distorting. How do you recognize this limit, and what makes you say no in certain cases? The line between enhancing and distorting exists, and it is very clear to those who truly listen. I recognize this limit when I realize that expectations do not come from the mirror, but from comparison. When the request is not born from personal discomfort, but from an attempt to fit in. Saying no is an act of respect for the patient and for my own ethics. 4. When does technique stop being protocol and become sensitivity? Technique stops being protocol the moment I understand that no face is the same as another, neither on the outside nor on the inside. Sensitivity is not born in courses; it is born in listening, in silent observation, in mistakes that teach more than successes. Today, my hands work together with my intuition, and that only came with time, experience, and the courage not to be automatic. 5. Did motherhood change anything in your professional perspective? Motherhood changed everything. It changed my view of time, of the body, and of care. After becoming a mother, I understood that every woman who comes to me carries much more than an aesthetic concern. She carries responsibilities, fatigue, and sacrifices. That made me more human, more patient, and more aware of the impact my work has on each woman’s self-esteem and life. 6. How do you build female authority in a field shaped by such rigid aesthetic expectations? Building authority in this scenario requires consistency, positioning, and truth. I did not need to shout to be heard, nor masculinize myself to be respected. I built my identity through study, results, posture, and clear boundaries. Respect does not come from rigidity; it comes from coherence between what you do, what you say, and what you accept. 7. If harmonization were not about aesthetics, but about presence, what would you want your patients to take with them? If harmonization were not about aesthetics, but about presence, I would want my patients to take lightness with them. To look at themselves with more kindness. To feel secure enough to exist without hiding. To leave my office not only more beautiful, but more confident, more self-possessed, and more whole. 8. And last but not least: what is your voice? What would you like to shout to humanity if you had the chance? My voice is that of silent truth. If I could shout something to the world, I would say: you do not need to transform yourself to be enough. You only need to recognize yourself. Buy the physical edition of this cover:

A woman of many talents, Paola Gabardo is a model, international beauty queen, legal advisor, and DJ. Photographer: @mariizi.fotografia / Studio: @mammuestudio / Makeup: @andermachadooo / Hair: @brunolisant / PR & Management: @gio.prates Paola began her career as a model, representing Brazil at the Miss International competition in 2009. However, her passion for music led her to become a successful DJ, performing at renowned events such as Café de La Musique in Jurerê Internacional and the Playboy Mansion Party. Her musical style blends House, Deep, and Tech sounds, with subtle vocal elements. Among the many events she performed at throughout the year, Paola was also graciously invited to play at the Red Bull Tetris event. Photo Disclosure By Press As a constant and influential presence at Red Bull events, she works as a DJ and actively participates in the brand’s activations, connecting sports and music. A model for the brand Água Viva, she stands out by showcasing her physical attributes and an impeccable body. A reflection of daily self-care for both body and mind. Mens sana in corpore sano. Happily married, Paola radiates positive energy, happiness, and unwavering love, a reflection of her current phase in life. With a devoted and attentive husband, Paola has been living true fairy-tale days. It has been this way since her wedding, worthy of a storybook romance, held at the Castelo do Batel in Curitiba. Photo Disclosure By Press Photo Disclosure By Press Recently returned from an international trip, the couple demonstrates strong chemistry and connection, as well as friendship, complicity, and unity — elements that make all the difference in a marriage. Photo Disclosure By Press In her mansion, a work of art filled with vibrant colors and gold leaf stands out for its striking beauty, created by the talented visual artist Ale Baggio. The piece, gifted just a few days ago, has been drawing significant attention from her followers and from guests who visit her home. 2026 already has a calendar full of commitments and great hope for a prosperous and promising year.

Photos Disclosure Press Ignoring trends such as consumer exhaustion, large-scale artificial intelligence, and the new test of corporate purpose could put companies on a path to obsolescence as early as 2026. The analysis comes from Legacy Strategist Alê Vazz, a Brazilian based in London who works with CEOs and founders on building long-term strategies. According to Vazz, the greatest risk for the coming year is not economic growth or competitiveness, but a mindset that insists on repeating old patterns in a landscape that has changed radically. “The danger of 2026 is not slower growth. It’s continuing to play the wrong game,” he says. International reports already point to 2026 as a major inflection point for the global market, driven by a combination of factors such as consumer burnout, the rise of the so-called “joyconomy,” the real stress test of corporate purpose, the rapid advance of artificial intelligence, and increasing pressure for social and environmental impact. For the strategist, “more of the same” may become a serious strategic risk in the months ahead. Five forces that will define corporate survival or obsolescence in 2026 Vazz highlights key forces that are already shaping decision-making within large corporations: Consumer exhaustion and the economy of small pleasures:  widespread fatigue is driving demand for experiences with less noise and more meaning. Purpose under scrutiny:  empty narratives will be quickly exposed and penalized. AI at scale:  efficiency is no longer a differentiator but a baseline expectation; the real risk now is becoming an undifferentiated brand. ESG as a minimum requirement:  no longer a competitive advantage, but a basic condition for survival. The search for significance:  talent, investors, and consumers are demanding coherence and real impact. The strategist warns that brands entering 2026 operating with a 2016 mindset will already be behind. “It’s not about being more visible. It’s about remaining relevant when the noise fades,” he notes. Legacy as the new strategic axis For Vazz, thinking in terms of legacy rather than purpose alone will be the dividing line between brands that endure and those that disappear. “Legacy is the ultimate test of purpose. It’s asking whether, 20 years from now, we will feel pride or shame about what we built.” He points out that leading companies are already moving in this direction, from the strategic use of AI to free up long-term thinking capacity, to concrete succession plans and decisions that sacrifice short-term gains to protect the future. What CEOs and founders need to do now Among the urgent actions highlighted by the specialist are: defining the desired impact for the next decade; aligning narrative, product, and operations; placing succession at the center of strategy; using AI to strengthen identity, not standardize it; reviewing decisions through a long-term lens. About the specialist Alê Vazz is a Legacy Strategist based in London, specializing in guiding Brazilian CEOs and founders in building lasting impact. With international experience in branding and positioning, he connects global trends to practical decisions, helping leaders transform success into significance. Known for his permanence-driven approach, Vazz works with companies committed to creating legacies that withstand economic cycles and shifting market trends.

Photo Disclosure By Press The luxury second-hand market is experiencing accelerated growth in Brazil, driven by more conscious consumers, the search for iconic pieces, and the professionalization of the sector. Within this context, Renovando Luxo, a company led by entrepreneur and influencer Kamilla Agacci Boing, is opening its first physical store in São Paulo, marking a decisive step in its more than ten-year journey. The brand’s story began in a simple and organic way. Kamilla, still at the beginning of her career, decided to part with some personal items through Facebook groups. For her, it made no sense to keep a closet full of high-value pieces that were not being used. The success of these initial resales caught the attention of friends, who began asking her to mediate the sale of their own items as well. From this movement emerged the DNA of Renovando Luxo, built on careful curation, appreciation of each item’s story, and a refined perspective on smart consumption. Over time, the company grew in a structured way and became a reference in the segment. Today, it has its headquarters in the southern region of the country and a solid base of consumers who value authenticity, provenance, and conscious luxury. The preparation for the opening of the São Paulo store represents a new chapter in this expansion process. Renovando Luxo’s growth takes place within an extremely favorable context. According to a study by Deep Market Insights, the Brazilian luxury resale market generated 751 million dollars in 2024, with projections to exceed 3 billion dollars by 2033. The projected annual growth rate is approximately 16.9 percent. This expansion mirrors the movement of the luxury sector as a whole in the country. According to research by E-commerce Brasil, the Brazilian luxury market recorded revenues of 98 billion reais in 2024, maintaining an average annual growth of 12 percent. A report by Bain & Company also points out that fashion and personal items are the strongest segments of this market among higher-income consumers in Brazil. The brand’s arrival in São Paulo directly reflects this rise. Kamilla states that she has always wanted to bring Renovando Luxo to a city where fashion is strong and where luxury consumption is lived authentically, in an environment conducive to the growth of purpose-driven second-hand. She highlights that São Paulo embraced the brand even before the official opening, with daily acquisitions and an intense, piece-by-piece curation process already underway. The entrepreneur explains that the new space was designed to be more than just a store. The goal is to create an experience that celebrates stories, values true curation, and shows that luxury is also about awareness, longevity, and care. Through direct contact with the São Paulo audience, Kamilla has noticed clear trends. The São Paulo woman is practical, well-informed, and clear about what she is looking for. She seeks classics such as Hermès, Chanel, and Dior, as well as standout pieces that naturally elevate a look. Another observed point is the maturity of local consumers in relation to the second-hand market. They value provenance and recognize the work behind curation, which are essential factors for the sustainable growth of the sector. This new phase positions Renovando Luxo as one of the natural leaders of the segment in Brazil. The brand combines a robust digital operation, a structured headquarters in the South, and now a physical presence in the largest fashion and luxury consumption hub in Latin America. With more than a decade of transforming resales into new stories, Kamilla Agacci Boing celebrates the moment and looks toward new horizons. She says she began by reselling a few pieces on Facebook and that witnessing the business’s maturation is a source of pride. Entering São Paulo symbolizes, for her, the beginning of an even more promising cycle.

Photos Disclosure By Press In a market flooded with fast trends and disposable collections, DLK has carved out an uncommon path in the fitness fashion universe. The brand achieved national growth by building its identity on strong values and an emotional narrative that speaks directly to the Brazilian woman in motion. Founded by Arianny Vianna, the company presents itself not merely as a producer of workout apparel, but as a brand that interprets behavior, energy, and identity. The core proposition is built around a concept that has become almost a manifesto: dressing for movement is not about dressing for the gym; it is about dressing for life. For DLK, the customer experience begins before the workout, in front of the mirror, in the relationship with one’s own body, and in the intention that guides the day. This emotional, almost spiritual perspective has become one of the brand’s competitive differentiators, as it sees clothing as a catalyst for focus, self-confidence, and a sense of belonging. This vision, however, is not expressed through motivational discourse, but through business strategy. While much of the market operates driven by the frenetic flow of trends, DLK structures its creative process around enduring values: authenticity, aesthetic longevity, and performance with meaning. The logic is simple, yet rare in the sector: create less noise and more identity. By prioritizing collections that speak to one another and build a distinctive visual language, the brand began to stand out not only for its products, but for its consistency. This positioning helped attract the attention of highly influential figures in the Brazilian market, with whom DLK has carried out projects and activations over the past few years. Deborah Secco, Lorena Improta, Erika Schneider, Virgínia Fonseca, Mel Maia, and other personalities have crossed paths with the brand, contributing to the expansion of its presence and reinforcing its identity on the national scene. Another factor that drove the company’s growth was the understanding that women who train demand more than textile technology. They seek an emotional state, genuine comfort, and an aesthetic that elevates how they perceive themselves. DLK transformed this demand into a method: from pattern-making to color studies, everything is designed to support the routines of women who balance work, personal life, fatigue, and self-care. The brand also projects its role beyond the product itself. By acknowledging its influence on behavior, self-esteem, and well-being practices, DLK positions itself as an active agent within a culture that values movement, health, and confidence. In a country entrepreneurial by nature, where the body and rhythm are part of everyday life, the brand has claimed a symbolic space by connecting fitness fashion to emotional strength and life narrative. Today, as it achieves national recognition, the company takes on a new kind of responsibility: to lead with purpose and preserve the essence that has set it apart since the beginning. It is not about following trends, but about sustaining a distinctive language capable of standing the test of time and continuing to represent Brazilian women in all their complexity.

Photos Disclosure Press Digital influencer and health and fitness specialist Cau Saad represented Brazil in a special immersion promoted by automaker BYD in China. The initiative was part of the brand’s global movement, which has been strengthening its market presence and expanding initiatives focused on electric mobility, technology, and sustainability. Prior to the trip, Cau had already taken part in BYD activations in Italy and Brazil this year, further strengthening her relationship with the automaker and aligning her image with values such as environmental awareness, quality of life, and a sustainable future. “It was exciting to represent Brazil in this BYD immersion in China. I believe that mobility, health, and environmental awareness go hand in hand. My mission has always been to promote well-being and quality of life, and I felt honored to bring this message into the world of electric mobility and sustainability as well,” said Cau Saad. During the immersion, Cau visited BYD’s global headquarters, attended presentations on innovation and technological development, tested electric vehicles, and took part in discussions about the future of sustainable mobility worldwide. With a strong digital presence and an audience that values health, an active lifestyle, and socio-environmental responsibility, Cau Saad reinforces BYD’s role in bringing electric mobility closer to real people and inspiring more conscious and sustainable choices.

Photo Courtesy Netflix Set to premiere on December 18, 2025, the highly anticipated fifth season of Emily in Paris marks a stylish turning point for the series. While Paris remains part of Emily Cooper’s world, the spotlight now shifts to Italy, with Rome emerging as the new fashion and emotional epicenter. The change of scenery signals more than a narrative twist — it represents a maturation of style, identity, and storytelling. A New Fashion Chapter Begins in Italy Photo Courtesy Netflix Known for its playful Parisian maximalism, Emily in Paris now embraces a more cinematic and sensual aesthetic inspired by Italian fashion and culture. The new season draws from the elegance of classic Italian cinema, blending timeless silhouettes with modern styling. Expect richer color palettes, refined tailoring, silk scarves, structured coats, and accessories that feel intentional rather than impulsive. Italy brings a different rhythm to Emily’s wardrobe — one that values craftsmanship, confidence, and effortless glamour. The streets of Rome become a living runway, where historical architecture meets contemporary luxury, reinforcing fashion as both art and lifestyle. Emily’s Evolution: Style with Substance Photo Courtesy Netflix As Emily navigates new professional and personal challenges abroad, her fashion choices reflect growth and self-awareness. The bold experimentation of previous seasons gives way to a more assured, grounded approach to style — still expressive, but now deeply connected to place and emotion. Speaking about this transformation, Lily Collins, who stars as Emily Cooper: “She’s bolder, braver, stronger, and more adventurous — figuring out her life, love, and work in a new city and a new country.” According to Collins, this season allows Emily to fully immerse herself in the culture around her, rather than simply observing it. Fashion becomes an extension of that immersion — less about standing out and more about belonging. Italian Influence on the Wardrobe Photo Courtesy Netflix Season 5 highlights the influence of iconic Italian fashion houses and heritage craftsmanship. The styling pays homage to legendary Italian muses while remaining firmly contemporary. The looks are designed to move with the city — chic flats for cobblestone streets, elegant tailoring for professional settings, and statement pieces that capture the romance of Roman nights. This wardrobe shift also mirrors Emily’s internal journey. As Lily Collins explained in interviews, Emily is no longer just experimenting with fashion — she is living in it, allowing clothing to reflect her confidence, emotional depth, and evolving priorities. More Than a Setting: Italy as a Mood Rome is not merely a backdrop; it becomes a character in its own right. The season leans into the philosophy of la dolce vita — slowing down, savoring moments, and embracing beauty in everyday life. This atmosphere influences everything from the narrative pace to the styling choices, offering viewers a more intimate, luxurious viewing experience. “This season is about presence — being where you are, emotionally and creatively,” Collins hinted, reinforcing the idea that Emily’s journey is now as much internal as it is geographical. A Fashion-Forward Future With its Italian focus, Emily in Paris Season 5 promises a refined yet passionate chapter — where romance, ambition, and fashion intersect under the Roman sun. As the series continues to influence global style conversations, this new era positions Emily not just as a fashion risk-taker, but as a woman who understands the power of elegance, culture, and authenticity.

'CHRISTMAS' EDITION COVER - GLOBAL ISSUE Photos: @hallysonbysmarck / Curation: @reinalldodecarvalho / Decoration: @on.decor.oficial / Table Styling: @suamesasuasvontades / Artist’s Publicist: @kaiocezzar_ / Designer Cover and Editor-In-Chief: @directorhooks In this special Christmas edition, Hooks Magazine opens the doors to Juju Salimeni’s home to reveal not only her stunning décor, but also the essence of a celebration that, for her, goes far beyond the sparkle of lights. Photographed in front of her impressive tree in the living room, Juju invites us into a Christmas that is at once aesthetic, emotional, and deeply human. The mansion located in Alphaville, Barueri (Brazil) — now the setting of our editorial — is fully prepared to welcome the presenter and entrepreneur’s family. And, as Juju makes a point of emphasizing, decorating the house is only the surface of something much deeper: “I hope for a Christmas filled with love, joy, and unity. Many times, we forget the true essence of Christmas. The date is about sharing love and reflecting on what you can do differently to make someone else’s life better — and your own as well.” At a time when the world seeks to rediscover meaning and reconnection, Juju offers a powerful reminder: Christmas is made of gestures, generosity, and the small lights we ignite within ourselves. “It’s also a time to spread positive words, to forgive, and to be supportive. I wish everyone an unforgettable Christmas,” she adds. And just as unforgettable is the décor created exclusively for her by renowned designer Reinaldo de Carvalho . The chosen theme — Butterfly Garden   — seems to perfectly reflect the presenter’s current moment: transformation, delicacy, and rebirth. The tree, standing over three meters tall, is the showpiece of the room. It features around 250 ornaments in varying sizes and shades, branches and details in a pink palette, warm white LED lights, and touches that make the eye wander through every centimeter. The standout elements are a pink bear and the butterflies resting among the branches, as if they were messengers of a new cycle. The composition extends throughout the home: sophisticated arrangements on the coffee table, an impressive wreath, and lights adorning the façade, creating a warm and magical atmosphere from the very first step inside. Juju welcomes Christmas with intention, beauty, and purpose — exactly how she approaches every phase of her life. By posing for Hooks Magazine in front of the tree that symbolizes her story, her affections, and her hopes for the future, she becomes the perfect reflection of what we aim to celebrate in this edition: moments that illuminate, people who inspire, and stories that transform.