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‘STARS’ COVER EDITION - GLOBAL ISSUE Photos/Videos: Hallyson Bysmarck Style: Kelvin Mendes Make and hair: Gabriel Arcanjo Studio: @studionomaconecta General Direction Ivy: Kaio Cezzar Design Director Cover: Matheus Lopes Editor-In-Chief: Matheus Hooks Get ready to be enchanted by the stunning Ivy Moraes , the model and influencer who shines on the cover of the 'STARS' edition of Hooks Magazine, a global publication distributed in over 25 countries. Be prepared to dive into Ivy's life and fashion as she stands out as the new muse of Barroca Zona Sul for the 2024 Carnival! In an exclusive interview, Ivy shared how the opportunity to become the muse of Barroca Zona Sul arose. After receiving previous invitations, it was the warmth and unique story of the school that won her heart, leading her to accept the invitation to be the muse of Carnival in 2024. Addressing her combination of personal style with the vibrant colors of Barroca Zona Sul, Ivy revealed her love for Carnival and passion for the color pink, which she adores. Her relaxed and cheerful approach promises a celebration of fashion and culture during the parade. For the cover of Hooks, we created an edition with the theme of the Brazilian Carnival, with lots of sparkle and joy in the images. Check out the exclusive interview with Ivy Moraes below: 1. How did the opportunity to become the muse of @barrocazsoficial in 2024 arise? Actually, I had received some invitations some time ago. However, I never felt completely confident about parading, you know? But then, a friend came along, made me a heartfelt invitation, and told me about the school's history. I fell in love. So, I accepted the invitation to be the muse! 2. How do you plan to blend your personal style with the theme and colors of Barroca Zona Sul SP in the Carnival parade? Actually, I don't have something specific. I love Carnival, I love the celebration... The way we can play with outfits, create a mix of colors. Of course, always respecting the school's colors, which include one that I love: pink, a color I'm passionate about! 3. What does it mean to you to be recognized not only as an influencer but also as a Carnival icon? Well, I'm still learning a lot about Carnival, but I know I'll give my best, as I do in everything I undertake. I like to give myself wholeheartedly! And as for being an icon, I think there's still a lot to change, improve, but I have a great reference for that. Our drum queen, the wonderful Juju Salimeni, is a true inspiration. She is a real icon! 4. How do you plan to convey all the energy and joy of Carnival to your fans through your participation as a muse? Oh, with a lot of joy, a whole lot. Charisma, those who know me know I love a good time, haha. But above all, always aiming to contribute to the overall improvement of the school! 5. Tell us a bit about your preparation for the parade. What elements are most exciting you? Like in any preparation for something of this magnitude, I am doubling down on my care, such as training, samba lessons, nutrition, and aesthetics! 6. What do you hope your fans and the Barroca Zona Sul SP community experience during the parade and, consequently, in the Carnival of 2024? Well, I imagine something surreal because Carnival is beautiful, a true spectacle. Those who experience this know how enjoyable the contagious energy is. So, they can expect to live a spectacle!

The beloved series #andjustlikethat is making a stylish comeback! While the official release date for the new season remains under wraps, fans can rest assured that filming is in full swing. Our excitement isn't just for the return of the iconic characters but also for the fashion moments that have always been a hallmark of the series. Sarah Jessica Parker, reprising her role as the ever-chic Carrie Bradshaw, has been spotted on the streets of New York, turning the city into her personal runway. Known for her impeccable style, Parker has been seen wearing some of the season's most fashionable outfits, blending classic Carrie Bradshaw elegance with contemporary trends. One standout piece that has caught the attention of fashion aficionados is the #NewGucci Jackie bag, part of Sabato De Sarno's debut collection for Gucci's Spring/Summer 2024. This iconic bag, reimagined with modern flair, perfectly encapsulates the blend of timeless style and current trends that Carrie Bradshaw is known for. Whether paired with a sleek dress or a casual ensemble, the Jackie bag is already a must-have accessory for the fashion-forward. As we eagerly await the new season, the glimpses of Sarah Jessica Parker’s on-set wardrobe have us more excited than ever. From bold patterns to sophisticated silhouettes, it’s clear that the new season of #andjustlikethat will continue to inspire and set trends in the world of fashion. Are you excited for the new season? We certainly are! Stay tuned for more updates and fashion highlights from the series. Photos courtesy of Getty Images

Premiere of "The Apprentice" at the 77th Annual Cannes Film Festival in Cannes, France, on May 20. Bella Hadid MIDI DRESS WITH RUCHING IN SILFE LA SCANDALE 110 CUNHA SANDAL SELENA GOMEZ BLACK VELVET COLUMN GOWN WITH WHITE SATIN COLLAR Premiere of "The Shrouds" at the 77º Annual Cannes Film Festival in Cannes, France, on the night of May 20. ‌ PEGGY GOU ONE-SHOUBER DRESS WITH RUCHE IN JERSEY PATENT LEATHER DUNE SLINGBACK PUMPS ROSIE HUNTINGTON-WHITELEY DRESSED IN SILK CHIFFON PATENT LEATHER DUNE SLINGBACK PUMPS SANDRINE HOLT SILK SATIN DRAPED DRESS WITH GOLDEN FLOWER BROCH KITTEN SANDALS DAVID CRONENBERG POWDER GRAIN TUXEDO JACKET CASSANDRE T-SHIRT IN SILK WOOL HIGH WAIST SMOKING PANTS IN GRAIN DE POUDRE ANDY LEATHER SNEAKERS VIRGINIE EFIRA LONG SLEEVE DRAPED DRESS WITH V-NECK Belt with square buckle in patent leather VARNISHED LEATHER SANDALS ALL PHOTOS ARE FOR THE DISCLOSURE OF SAINT LAURENT - Getty

Photos: @lucascarvalhoph - Disclosure Press Gui Taschetti, CEO of Prado Communication , an advertising and communication agency, shares his experience as an entrepreneur and offers valuable tips for those who want to start their own business. Taschetti, who started his company while still working as an employee (CLT stands for " Consolidation of Labor Laws " in Portuguese, which is the Brazilian labor law), emphasizes the importance of having initial capital to invest in the business. "When I started my entrepreneurial journey, I had my steady job, which was a regular job, until I had my own money to open my agency," he states. "I only left my steady job when my company started to bring in the money that I deserved for my work." "The beginning for any entrepreneur is quite painful, you wouldn't believe it, you'll have to give up on many things," he reveals. "When I started, I didn't even have a CNPJ (tax identification number for legal entities ), I only had the company's WhatsApp and an Instagram page. I started from scratch, but it was necessary for things to work out!" he states. Taschetti also advises future entrepreneurs to seek knowledge and stay updated on market trends. "It's important to improve yourself, take courses, read books, and watch videos on the subject," he says. "It's also crucial to always be attentive to market innovations and changes in consumer behavior."

'MODEL' COVER EDITION - MAY 24 ISSUE Photos: Yan Salvatierra - @fotosyansalvatierra Makeup: Worney Makeup - @worneymakeup Ananda Gabriella , the stunning international model, graces the cover of the "MODEL" edition of Hooks Magazine International . With her adventurous spirit and meteoric career, Ananda is not only a style icon but also a storyteller, sharing her travel experiences around the world with her followers. In this special edition, we delve into Ananda's journey, exploring the experiences that have shaped her worldview and enriched her personal and professional life. When asked about the most transformative experience she had while visiting a new country, Ananda doesn't hesitate: "Exploring new places makes us realize how small we are in the grand scheme of the world, but also how big we can become by discovering the new cultures of different places." She highlights a trip to India as a turning point. Immersing herself in the local culture, with its unique traditions and values, expanded her understanding of diversity and the importance of keeping an open mind. "This experience changed my perspective on the world and made me more aware and empathetic towards different ways of living." Although she has explored many exotic destinations, Ananda reveals that the feeling of being at home is irreplaceable. "I think we can travel all over the world, but there's nothing better than our home." However, she fondly recalls Florence, Italy. The warm welcome from the locals, the delicious cuisine, and the historic beauty made her feel an immediate connection with the city. Exclusive Interview: 1: What was the most transformative experience you had while visiting a new country? How did it impact your life? "Exploring new places makes us realize how small we are in the grand scheme of the world, but also how big we can become by discovering the new cultures of different places. This experience transformed me from the inside out as a human being. For example, on a trip to India, immersing myself in the local culture, with its unique traditions and values, made me realize the diversity of life and the importance of keeping an open mind. This experience changed my perspective on the world and made me more aware and empathetic towards different ways of living." 2: Is there any place that made you feel immediately at home when you visited? What made this experience so special? "I think we can travel all over the world, but there's nothing better than our home. No matter how many new places you visit, nothing will be more comforting than your home. Remember, home is not just about your 'house,' but also about the people you love. For example, when I visited the city of Florence in Italy, the warm welcome from the locals, combined with the delicious food and historical beauty, made me feel an immediate connection, almost as if I belonged there. But even with all these wonderful experiences, the feeling of being at home, surrounded by the people we love, is irreplaceable." 3: Have you ever faced any challenges or unusual situations during your travels? How did you handle them? "Absolutely. When I went to a restaurant in France, I didn't particularly enjoy the local food and realized that when something doesn't appeal to us and it's part of their culture, we need to be at least polite, or they might feel very offended! The tip is: just smile and nod! On another occasion, I got lost in the streets of Tokyo without speaking Japanese. I learned the importance of staying calm and using technology to my advantage. With the help of a translation app and the kindness of the locals, I managed to find my way back and turned a moment of panic into a memorable story." 4: How do you spend your free time between photo shoots and commitments in different cities? Do you have a favorite place to relax? "Interestingly enough, the best place is always where I can lie down, with my company, and say my prayers, grateful for the opportunity of another trip or another place I was able to visit, fulfilling the dreams of little Ananda who never knew she could become so big. Additionally, I love finding small cafés and parks in the cities I visit. In Paris, for example, there is a small café near the Luxembourg Gardens where I love to spend my free time, reading a book or simply watching life around me." 5: Traveling can be an incredible learning opportunity. What is the most valuable lesson you have learned on one of your trips? "No matter where you go, always research a bit about the culture beforehand. If you don't know the native language, learn to say the basic words so they feel comfortable when you need help. Remember, you are in their country. By being minimally polite and speaking the basics, anyone will be willing to help you. On a trip to Japan, I learned that even a simple 'please' and 'thank you' in the local language can open doors and create genuine connections with people. This lesson of humility and respect for local culture is something I carry with me on all my travels." 6: Is there any city or country that positively surprised you, even though it's not a well-known destination? What did you discover there? "In fact, a visit to a childhood friend in Lisbon was never about the city itself, but rather about being close to people who make you feel good and recharge your energy amidst the hustle and bustle of daily life. However, Lisbon surprised me with its charming architecture, delicious cuisine, and the warm hospitality of its residents. I discovered small historic neighborhoods like Alfama, where I could explore narrow streets and uncover the true essence of the city. The positive surprise wasn't just from the physical beauty of the place, but from the sense of belonging and comfort I felt being surrounded by loved ones in such a wonderful setting."

Photos disclosure Instagram @marinaruybarbosa Highlighting the elegance of celebrities on the red carpet at the Cannes Film Festival! Marina Ruy Barbosa shone on Sunday, leaving everyone in awe of her presence. The Brazilian actress, who had already walked the red carpet on Friday (17th), returned to the event to attend the premiere of "Horizon: An American Saga" by Kevin Costner. For this occasion, Marina chose a stunning gold dress by Miss Sohee, with puffed details and a long train that highlighted her natural elegance. Her red hair was styled in a sophisticated bun, complemented by a silver necklace from Chopard. On the red carpet, Marina waved and blew kisses, charming fans and photographers with her charisma and grace. The actress’s stylist was Pedro Sales @pedrosales_1 - Hair by Jacob Rozenberg @jacobrozenberg and Makeup by Iván Gómez @ivangomez. Did you like the look?

The most anticipated cinematic event of the year will feature stunning looks and big names on the red carpet. Livia Nunes on the red carpet for the film Kind of Kindness (Photo: @gersonlirio) Livia Nunes shone at the 77th edition of the Cannes Film Festival, where she walked the red carpet for the film Kind of Kindness , by four-time Oscar-nominated Greek filmmaker Yorgos Lanthimos. For the occasion, Livia chose a Dior Haute Couture Vintage dress by Marc Bohan FW 1982-83 and Ara Vartanian jewelry. The styling was by Pedro Sales. Livia Nunes (Photo: @gersonlirio) Cannes is known for its charming narrow streets surrounded by turquoise-blue sea, as well as for its culture rich in historical landmarks, cinema, graphic arts, and fashion. "The International Film Festival has so many personalities expressing themselves through art, which enchants and inspires me. It’s an honor to be here again," says Lívia Nunes. Credits: Stylist: Pedro Sales Hairstylist: Brady Lea | @thebradylea Makeup: Andrew Denton | @andrewdentonmakeup Jewelry: Ara Vartanian Photos: @gersonlirio

The initiative celebrates the heritage and legacy of its founder with products inspired by his inventions and the brand's advertisements from the 1970s. Image [Courtesy] Within the fall-winter collection, the "Do you speak Lacoste?" capsule presents a key offering focused on coolhunters and Generation Z. This new collection playfully engages with the brand's heritage and French spirit, balancing respect for tradition with a zest for modernity. The initiative delves into the history of the Crocodile and René Lacoste's inventions to better shape the brand's future, maintaining the same distinctive language that positions it as a label that connects generations. "Do you speak Lacoste?" is translated into various languages representing the brand's key markets. Image [Courtesy] The special products were based on five of René Lacoste's patents: the polo collar, tennis racket, tennis ball machine, and golf club served as the starting point for the drop. The collection features various classic products from the brand, adorned with different historical images and compositions. The standout element is the striking print inspired by Lacoste advertisements from the 1970s, which encapsulates the brand's rich history and legacy. Image [Courtesy] The main colors are white, classic green, navy, and gray. However, light blue, khaki, salmon, yellow, and brown also feature prominently in the capsule. Inventions and iconic phrases narrate the story of Crocodile culture and the entire Lacoste universe, which permeates the brand. The new items are now available on Lacoste's e-commerce platform and in physical stores worldwide.

Photos: @eltondavel Styling: @s.tephaniewenger Mua: @marthamake PR: @ray_capecod Music has always been present in Carol Favaro's life, but she never imagined she would become a DJ in the USA. In a relaxed chat, the artist reminisces about her journey, from her early attempts to her consecration on international stages. "I always loved music, but I never imagined I would become a DJ," confesses Carol. "I even tried playing the guitar, but it wasn't my vibe," she jokes. The passion for DJing came naturally, driven by DJ friends and the desire to create her own events. "I started playing, organizing my own parties, but I wasn't a professional yet, you know?" she recalls. It was with the support of a special friend, DJ Rodrigo from Orlando, that Carol's career began to take shape. "He helped me a lot in the beginning, gave me tips, and encouraged me to keep going," she says. "After that, things started to flow. I would do the shows, and people would already start cheering: 'Go DJ Carol!'" she reminisces. One of the most memorable moments of Carol's career was a show in London, during her tour across Europe, for over 1,500 people. "Everything went wrong in this show, my first big show," she reveals. "My computer had a problem, and I was very nervous." But, like any resilient artist, Carol overcame the challenge and turned the night into a memorable success. "Afterwards, everything went well, the music started flowing, and it was a beautiful show," she says. Press Release Photos - @djcarolfavaro

Photos Launchmetrics Spotlight - Collection Gucci Cruise 2025 Stepping onto the London runway, Sabato De Sarno carried the weight of anticipation on his shoulders. Unveiling his inaugural Cruise collection for Gucci, the pressure transcended the typical nerves of a fashion showcase. With Kering, the brand's parent company, already citing a year-on-year revenue decline and Gucci grappling with a notable downturn in the Asia-Pacific region, the stakes were undeniably high. For Cruise 2025, De Sarno drew inspiration from the romantic allure of London, a city he intimately knows and from which he has drawn creative sustenance throughout his career. In an interview with The Guardian, he depicted London as a nexus where diverse energies and ideas intersect, nurturing a singular environment for creativity to blossom. The collection itself mirrors De Sarno's vision of romanticism, interpreted through the lens of minimalism and refinement. Departing from the ornate creations of his predecessor, De Sarno's designs emanate a sense of understated elegance, infused with subtle nods to sensuality and wistful nostalgia. A poignant reference emerged from a 1991 Princess Diana ensemble, effortlessly blending an oversized varsity jacket with a sleek pencil skirt. For De Sarno, this encapsulated London's essence: a fusion of seemingly disparate elements converging in seamless harmony. Photos Launchmetrics Spotlight - Collection Gucci Cruise 2025

Actress consecrates herself as an Italian brand ambassador with the limited edition release of a best seller Emma Roberts in Unlimited Double Touch lipstick launch campaign Kiko Milano, the Italian brand renowned for high-performance makeup and cosmetics, has announced its new ambassador, actress Emma Roberts. Known for her work in American Horror Story, It's Kind of a Funny Story, and Holidate, the actress solidifies her role as ambassador with the launch of the limited edition of one of the brand's favorite products: Unlimited Double Touch. One of Kiko Milano's best-selling liquid lipsticks is applied in 2 steps: first, you apply the long-lasting lipstick, which ensures up to 16 hours of intense finish, high pigmentation, lip comfort, and quick drying, and then apply the colorless base, which acts as a gloss, providing a shiny finish to the lips, as its formula has emollient action. The packaging features two applicators, one for each product, suitable for each texture: the velvety applicator, for the lipstick, ensures precision and confidence when applying makeup, while the brush applicator, for the gloss, ensures the application of the exact amount of product at once. The product is dermatologically tested and is the perfect lip combo for those who love a matte lipstick and for those who love Kiko Milano's glowy effect! The new limited edition line of Unlimited Double Touch features six new shades, inspired and made to be worn in evening looks, with bright colors and lots of confidence, such as intense, vibrant reds and purples, highly pigmented. The addition of six more color options brings the line to 30 shades, offering consumers options for any and every occasion. "I'm very excited about this partnership with Kiko Milano, as their new global ambassador, and to join the brand on its journey to become the first global Italian beauty brand," says Emma Roberts. "The way Kiko Milano embraces beauty is truly inspiring and infinitely creative. They have more colors in one store than I've ever seen in my entire life! Not to mention their exclusive collaborations and limited edition releases. I love the brand's mission to instill confidence in people through beauty. To me, that's what true beauty is all about. Plus, the joy that Kiko brings to its growing fan base through products and services is beautiful. Who wouldn't want to be a part of all that?" concluded the actress.

At the invitation of the Colombian singer, Pabllo took to the stage of the tour that passed through São Paulo on Friday (10). Photos Gabriel Renné After performing with Madonna in Rio, Pabllo Vittar once again took to the stage with an international singer. The Brazilian drag queen participated in Colombian singer Karol G's performance on Friday (10) at the Centro Esportivo Tietê in São Paulo. They performed together the hit 'Sua Cara,' a 2017 collaboration between Anitta, Pabllo, and Major Lazer. 'It was delightful to sing 'Sua Cara' with Karol G! I'm passionate about this song, and it holds a very important place in my career. I was very happy with Karol's invitation!' says Pabllo. According to the dictionary, the word 'success' means achievement and a good outcome. For music lovers, it can refer to a big hit, a track that dominated the charts and stayed on everyone's lips, or even one of the greatest collaborations in the history of Latin artists, like 'Sua Cara.' The song released by Pabllo Vittar, Anitta, and Major Lazer in 2017 was one of the most played in Brazil that year and crossed borders, conquering other countries like Portugal and the United States. On Friday (10), Pabllo Vittar showed that the single is a timeless work, driving thousands of people crazy when she took the stage at Karol G's Mañana Será Bonito Tour at the Centro Esportivo Tietê in São Paulo for a unique performance of 'Sua Cara' with the Colombian singer. 'It was delightful to sing 'Sua Cara' with Karol G! I'm passionate about this song, and it holds a very important place in my career. I was very happy with Karol's invitation!' says Pabllo. This isn't the first time the Brazilian drag queen has performed 'Sua Cara' with international artists. In 2017, she stopped the Rock in Rio festival by surprising the audience at Fergie's show to perform the hit together. The partnership with Karol G comes just a few days after Pabllo shone with the queen of pop, Madonna, at the historic concert held by the American artist in Copacabana.