top of page
HooksLogo.png

Search this site

1179 results found with an empty search

  • Alessandra Batista: The Successful Partnership in Dubai

    DUBAI COVER EDITION - MARCH ISSUE Photographer: Leon Cipriano: @leonciprianophoto New collection by @alessandrabatistaa and @mikkesalvatore for @trussprofessionalme @truss @trussprofessional @ph7.ae GOLDEN SAND - Inspiration for the Middle East Design Director Cover: @mathlopes Influencer Alessandra Batista is making her mark in Dubai with a successful international campaign alongside Mike Salvatore for the renowned brand Truss Hair. This unique journey, sponsored by Truss Hair and PH7 Beauty, combines elegance, sophistication, and excellence in a stunning setting in the heart of the Middle East. In Dubai, Alessandra had a clear goal: to highlight Truss Hair's excellent products in a series of strategic events. With PH7 Beauty as a partner, Alessandra had the opportunity not only to showcase these products but also to share her knowledge of beauty and wellness with local professionals. Alongside Mike Salvatore, Alessandra visited a variety of beauty salons in Dubai, establishing authentic connections and strengthening ties with the local beauty community. These moments not only enriched Alessandra's experience but also opened doors for future collaborations and partnerships. One of the highlights of Alessandra's journey was her participation in the thrilling Golden Sand campaign, celebrating the opening of the PH7 academy in Jumeira. This campaign not only promoted the academy but also solidified Truss Hair's presence as a leading brand in Dubai's beauty scene. With her commitment to excellence and passion for beauty, Alessandra has left an indelible mark in Dubai. Her journey is a testament not only to her influence as a digital personality but also to her ability to establish successful partnerships and positively impact communities worldwide. As Alessandra returns to Brazil, she brings with her not only unforgettable memories of her adventure in Dubai but also a unique opportunity for brands looking to associate with a renowned international influencer. Alessandra's story in Dubai is just the beginning of an exciting journey filled with possibilities for brands seeking to reach new heights of success and global visibility.

  • Beyoncé Reveals Insights into Her New Album "act II COWBOY CARTER"

    Photos Disclosure Beyonce Instagram As the release of her new album "act II COWBOY CARTER" draws near, Beyoncé shared exciting details about the creation process and the meaning behind her latest musical masterpiece. In a direct message to fans, Beyoncé expressed gratitude to supporters of her recent singles "TEXAS HOLD 'EM" and "16 CARRIAGES," highlighting the impact of her music on the community. The artist also celebrated a historic achievement as the first Black woman to top the Hot Country Songs chart, emphasizing her mission to break barriers and promote diversity in the music industry. Beyoncé revealed that the album "act II" had been in the making for over five years, born from a personal experience that inspired her to delve deeper into the history of country music. She shared how the criticisms she faced when entering this genre propelled her to challenge boundaries and create a work that transcends labels and stereotypes. As a spiritual continuation of her previous album, "RENAISSANCE," Beyoncé describes "act II COWBOY CARTER" as a musical journey that delves into the roots of American music, blending different influences and inspiring collaborations. With an invitation for fans to venture into a new chapter of her career, Beyoncé promises exciting surprises and a sonic experience that reflects her heart and soul. "This album is not just music; it's an experience," said Beyoncé. "I hope you can feel all the passion and dedication I put into every detail of this project." With "act II COWBOY CARTER" set to be released, Beyoncé continues to defy expectations and inspire a new generation of artists and listeners around the world. Get ready to embark on this unique and boundless musical journey.

  • Marina Ruy Barbosa signs Life collection inspired by technology

    "Azure" is the thirteenth creative partnership of the actress with the jewelry brand. Photos Courtesy LIFE With a futuristic design, Life – a collectibles brand – presents its 13th collection signed by its ambassador: actress, model, and entrepreneur Marina Ruy Barbosa. The new line, titled 'Azure,' consists of three earrings, two necklaces, two rings, and one bracelet, inspired by digital trends and the maximalism present on the runways. The brand explores the connection between the digital and physical worlds, which is increasingly prominent in jewelry and fashion, and delves into modernity in every detail of its pieces. Stone-on-stone setting, for example, brings an innovative touch to the collection, which also features colors inspired by vibrant and modern tones. The campaign captures a rarely seen casual side of the actress. Photographed in a street-style black and white look, it showcases the jewelry in a relaxed manner without losing sophistication and demonstrates the versatility of the pieces. 'This release is very special. In this thirteenth collection, we decided to create something different and modern: we sought inspiration in technology. Our idea is to take everyone on a journey through the world of trends, colors, and authenticity,' says Marina Ruy Barbosa. The novelty, which features 8 silver jewelry pieces with rhodium plating and brilliant cut, allows for different daytime and nighttime combinations, and they are excellent options for gifting.

  • SAINT LAURENT - summer 24 - #YSL53 BY ANTHONY VACCARELLO

    Art direction: Anthony Vaccarello Photographer: Juergen Teller Models: Penelope Ternes, Ajus Samuel, Eva Herzigova, Loli Bahia #YSL #SaintLaurent #YvesSaintLaurent #YSL53 @anthonyvaccarello

  • Anabelle Niciak in search of the Crown

    Photos Promotion Press @gio.prates At 9 years old, Anabelle shows a lot of determination and pursues her dreams with great tenacity. The Miss who has already achieved second and third place is now going after the crown in the next contest in Santa Catarina, organized by Beto Carrero World. Inspired by Misses Isabella Menin, Julia Horta, and Julia Gama, Anabelle also looks up to her friends, fellow contestants. She maintains a good relationship with them and ensures that friendship prevails when it comes to the competition. She divides her time between school, leisure with friends and family, and prioritizes her studies. She participates in the GD Talents Project to enhance her talent on the runways and in competitions. She manages to make time for everything! In the countdown to the big day, Anabelle says she is determined to chase her dreams with courage, never giving up.

  • MEW: The Rising Star of Dark-Pop

    "STARS" COVER EDITION - GLOBAL ISSUE Photographer: Glauber Bassi Production Photos: Milena Vitoria Clothes: LEONARDO VALENTINI Pants of the cover: SIMON CRACKER Design Director Hooks: Matheus Lopes Management: @gianninifabrizio / @parideclayton Mysterious and enigmatic, MEW emerges as a new species in the music world, blending elements of dark-pop with her unique style. Born Valentina Turchetto on July 25, 1999, in San Donà di Piave, Italy, and raised in Jesolo, Mew's journey into the spotlight has been nothing short of intriguing. With an Italian father and an Austrian mother, Mew's upbringing was rich in cultural influences. Initially pursuing a career as a hairdresser, Mew's path took a different turn when she discovered her passion for music. Working at the family's beachside ice cream parlor, she found solace in melodies and rhythms, eventually leading her to Milan , where she immersed herself in the world of music. Mew's journey into music was unexpected. Despite her early background in dance and assisting her sister in opening a dance school, it was her encounter with manager Paride Clayton Surace in 2020 that ignited her musical journey. Reluctant at first, Mew eventually embraced her calling and embarked on a path that would lead her to the renowned Italian talent show "Amici di Maria De Filippi" in 2023. Participating in "Amici di Maria De Filippi" proved to be a transformative experience for Mew, bolstering her confidence and refining her vocal abilities. With hit songs like "Mercoledì Mai" and "Vivo," Mew's music resonates with authenticity and emotion, delving into themes of love, introspection, and hope. In an exclusive interview with Hooks Magazine , Mew opens up about her creative process, her music style, and the challenges she faces in the industry. From her introspective lyrics to her captivating melodies, Mew's music captivates listeners and leaves a lasting impression. Check out exclusive interview with MEW: 1. What inspired you to transition from dancing to pursuing a career in music? I actually stopped dancing around the age of 17. Then, I only supported my sister during the opening of the dance school, working as a secretary. What really pushed me to pursue a music career was my current manager, Paride Clayton Surace, who contacted me in the summer of 2020. The story is funny because I had work and my private life on my mind, and I had absolutely no intention of making music. Paride insisted for months. After a short time, I went to Milan to meet him. Everything was born from there. 2. How did your experience on "Amici di Maria De Filippi" impact your journey as an artist? It certainly taught me to gain a lot of confidence in myself and my voice, making me understand my limits but also my abilities. I have strengthened my vocal technique a lot. I started to love performing in front of people, and I realized that being a singer is what I want to do in life. 3. Can you tell us about the creative process behind your songs "Mercoledì Mai" and "Vivo"? "Mercoledì Mai" was born during a session in Verona. It's almost a stream of consciousness... I talk about many mistakes I've made, but in the end, I justify everything with the phrase “Non Sono Una Santa” - "I'm not a saint." A very intimate song brought in a catchy key. “Vivo” was born in Rome, inside the Amici school. I knew love there. I fell in love with Matthew, another singer, my current boyfriend. We got to know each other deeply in that context, and I decided to put all the love I was feeling for him into music. In the song, I talk about the past, present, and hope for the future. 4. How would you describe your music style, particularly the fusion of dark-pop influences? My musical style is very real, dark because I often use sounds that don't fit into traditional pop, and because I often touch on darker themes. For example, in my latest single, "Posatenebre," I talk about depression. 5. What are some challenges you've faced in the music industry, and how have you overcome them? The thing that gives me the most difficulty, even now, is the constant pressure. I feel like I always have to give more than 100%, and when I can't, I get very down. I'm still working on it. In general, however, music always gives me great satisfaction. 6. Can you share any upcoming projects or collaborations you're excited about? I can tell you that I will sign with Universal Music Italy, that I will release a lot of music, and that I would like to do many live shows.

  • Miley Cyrus is the new spokesperson for Dolce&Gabbana's Spring-Summer 2024 eyewear campaign

    Dolce&Gabbana unveils its Spring/Summer 2024 eyewear campaign, photographed by Mert Alas.   Photos Courtesy Dolce&Gabbana The campaign features Miley Cyrus, the American singer, songwriter, actress, and artist, who also wrote the soundtrack accompanying the campaign video, inspired by the experience she had on set. A studio in Los Angeles, a red-hued bed with disheveled sheets, echoing a night to be remembered. Miley is there, with all her allure, caught in a frozen moment in time. Beside her, we can see the American model and actor Matthew Nozska. 'I am honored to be the face of the new Dolce&Gabbana eyewear campaign,' says Miley. 'I love the brand's iconic style, and their glasses elevate every look with a touch of sophistication and elegance.' The seductive essence of the morning after blends perfectly with sensual and graphic poses: Alas's lenses capture the essence of the protagonists, revealing their characters unfiltered, free from prejudices. That's the essence of Dolce&Gabbana's new eyewear collection.

  • Meet Miss Nicoly Lopes Lacerda

    Photos promotion press Gio Prates At just 8 years old, the 'Curitibana' began participating in pageants last year. She has already secured the crown at Miss São José dos Pinhais in the Mini category. Focused on the next competition to win the national stage, Nicoly ensures a beautiful presence on the runways. This is achieved through intense preparations for the pageants, combined with her naturalness and charisma. Nicoly dedicates herself a lot to her studies and still finds time to study English. Fun also plays a part in her daily life, and she emphasizes: '- Every preparation is also fun because after all, I am a child and everything turns into a game! Although she is a carefree child and has a positive outlook on pageants, like any work, there is also a negative side where the family does not always see the competition being as fair as it should be. Although it's a competition and there's rivalry in the midst, the family ensures that the friendships formed become true and unique! With the scheduled date for March 24, 2024, in Santa Catarina (Brazil) at Beto Carrero World, the competition will be fierce with girls from all over Brazil. Nicoly already thanks everyone for their support and for believing in her dream, ensuring that she will give her best in this long-awaited contest!

  • Nicole Bahls: Brazil's Sweetheart for the Cover of Hooks Magazine!

    Credits: Photo @waldirevora Beauty @heldermarucci Public Relations @rlassessoria Location @photo21sp Layout editing: @mathlopes Nicole Mariana Bahls is a Brazilian model, presenter, and actress born in Londrina, Paraná. It's needless to emphasize that the muse exudes beauty, possesses an enviable physique, besides being unique, and with an incredibly intense and contagious personality. She first appeared on television in 2007, participating in the "Musa do Brasileirão" contest, organized by "Globo Esporte" and "Caldeirão do Huck", representing the Paraná team, which she won. Freshly graduated in journalism after the contest, she started working at the Ford Models agency in Rio de Janeiro and then moved there, which was the starting point for her successful career. Soon after, she became even more publicly known in 2009 by joining the cast of Panicats on the TV show "Pânico na TV," where she became iconic and won a legion of fans. Nicole participated in two seasons of the reality show "A Fazenda," was also a reporter for "Pânico na Band," and took part in comedy shows such as "Dra. Darci" (2018) and movies like "Correndo Atrás" (2019). During Carnival, she has paraded for various samba schools like Beija-Flor and Império Serrano. It's evident that even at a young age, Nicole has achieved great feats in her professional career, and we're not stopping here! Today, the beauty has accumulated more than 10.9 million followers on her Instagram, where her goal is: "To transform the lives of other people and make their day happier, encouraging the audience to fight for the realization of their dreams." Undoubtedly, Nicole is an inspiring woman who drives us to seek the best in ourselves, showing that it's possible to get there as long as you dedicate yourself and persevere. Don't miss the incredible interview with this wonderful woman below! 1- You've been Musa do Brasileirão, Panicat, participated in two editions of A Fazenda, and now you're a successful digital influencer, among other incredible works that are part of your career. How does it feel to look back and see all this incredible journey you've traveled so far? It's a dream come true. I feel privileged and grateful for everything I've experienced and all the opportunities. I thank the fans I've gained through my work because without them, none of this would be possible since there's no artist without the love of the fans. I consider them as a large part of my family. 2- How did the Nicole Bahls artist come to be? Did you always dream of becoming a public figure, or did it happen naturally? Actually, it happened naturally. I was studying and started working very early, until then I led a normal life like any girl from the countryside. It was during this time that I entered a contest at school to win a modeling and mannequin course. This was the first step towards my artistic career, and over the years, I did some modeling work in my city until the opportunity arose to go to São Paulo. It was a long journey. 3- We've heard in interviews that you don't consider yourself a beautiful person, which is "crazy" coming from one of the most beautiful women in Brazil! Is that true? I appreciate it, but it's true. My mother always told me that I had to study and focus on some other profession. She said I wasn't tall enough to be an international model and didn't have the physique to be a photographic model, and she said I had to be nice. From then on, whenever I smiled, I remembered that my smile was what I had the best of. 4- You left Londrina in the interior of Paraná and moved to Rio de Janeiro. How was this adaptation? And do you think this change was the starting point for your career? Certainly, leaving Londrina was fundamental to achieving my goals. Unfortunately, there weren't many opportunities in Londrina, and as soon as I graduated from journalism school, my mother encouraged me to move to Rio de Janeiro. It was during this time that I won the Musas do Brasileirão contest and signed a contract with Ford Models. I love my hometown, but I'm passionate about the wonderful city. 5- Being a panicat was undoubtedly the big dream of many girls! What does the beloved Pânico program mean to you? Pânico was my first opportunity on television. I had already recorded a music video with singer Daniel, but on TV, my first contact was really on Pânico, where I learned and matured a lot. I am very grateful for the opportunity and for being part of this program that revealed several talents and undoubtedly left a lot of nostalgia. 6- Today, you have over 10 million followers on your Instagram. How do you deal with this exposure? And what tips would you give to those who aspire to be in that position someday? There's no formula for success; it happens through our dedication. But one tip is always to post interesting and fun content. I believe that we influencers should believe that we can transform the lives of others and make their day happier, encourage the audience to fight for the realization of their dreams, and always believe in the power of God because for Him, nothing is impossible. 7- Your background is in journalism. Do you like the course? Have you ever thought about working in the field? I love journalism; it was the college that gave me the foundation for everything. My career took another direction, but if an opportunity arises in this field, I find it very interesting. 8- If you could go back in time, what would you say to that version of Nicole? Without a doubt, to listen more to my mother's advice. 9- And last but not least: what is your voice? What would you like to shout to the world if given the opportunity? In a world so full of interests, I would say to people not to think only of themselves but to look more at others and help those who need it most. There is always someone close to us who needs help, be it a neighbor, a friend, a relative. There is always something we can do for others, so what I wish is for people to see this and for goodness to spread throughout the world. Bye, bye!

  • Lancôme signs makeup for Da’Vine Joy Randolph and Carey Mulligan for the Oscars

    Makeup artists reveal the products used for the celebrities to attend one of the most important events in the world of cinema. Credits: Christian Högstedt The winner in the "Best Supporting Actress" category for her performance in "The Rejects" had her beauty signed by Lancôme and executed by the brand's global Makeup Artist, Sheika Daley, who revealed that the actress's look was inspired by Hollywood glamour: "Da'Vine's Oscar look was inspired by Mae West. She really wanted to capture that old Hollywood glamour. We wanted her to shine brightly, illuminating Tinseltown." Credits: Getty As for Carey Mulligan, who was nominated for Best Actress, her entire skin preparation was done with the Lancôme Absolue line, opting for a modern yet timeless makeup. "It was so much fun collaborating with my team and thinking about the Oscar look. My skin looks amazing and radiant thanks to my makeup artist Nina Park, who used the Lancôme Absolue line. Everything came together so beautifully and effortlessly!" assured the actress. Beauty artist Nina Park shared a bit about the moment: "For the Oscars, I wanted to focus deeply on skin preparation and create a perfect golden glow. We decided to enhance Carey's natural beauty while adding subtle touches of modernity. Radiant skin with a luminous finish creating a luminous layer for makeup. I delicately defined the eyebrows to frame her face, while the eyes were sculpted with neutral tones to softly define. The goal was to achieve a balance to celebrate the iconic Balenciaga dress from the archive with modern makeup, creating a timeless look." Da’Vine Joy Randolph's Products: SKINCARE: - Lancôme Absolue Soft Cream Moisturizer - for skin preparation with a healthy glow - Lancôme Absolue The Serum - a thin layer to even out skin tone FACE: - Lancôme Teint Idôle Ultra Wear 24H Full Coverage Foundation - 520C and 445N - Lancôme Teint Idôle Ultra Wear All Over Full Coverage Concealer - 470 Suede Cool - Lancôme Dual Finish Foundation Powder - 510 Suede Cool - Lancôme Blush Subtil - 473 Keep Calm & Blush EYES: - Lancôme Hypnose 5 Color Eyeshadow - Smokey Chic - Idôle Liner - 01 Glossy Black - Lancôme Monsieur Big Mascara - Black - Lancôme Brow Define Pencil - 06 Brown LIPS: - Lancôme L'Absolu Rouge Intimatte Soft Matte Lipstick - 440 Got Me Blushing - Lancôme Juicy Tubes Lip Gloss Carey Mulligan's Products: SKINCARE: - Lancôme Absolue Soft Cream Moisturizer - Lancôme Absolue Eye Cream - Lancôme Absolue Golden Eye Massage Pearl FACE: - Lancôme Absolue Serum Foundation - 150 Ivore - Lancôme Teint Idôle Ultra Wear Care & Glow Concealer - 115C - Lancôme Long Time No Shine Loose Setting & Mattifying Powder - Translucent - Lancôme Blush Subtil Powder - 03 Sorbet de Corail - Lancôme X Louvre Richelieu Wing Palette EYES: - Lancôme Brow Define Pencil - 04 Light Brown - Lancôme Idôle Tint Liquid Eyeshadow & Eyeliner - 06 Canyon Clay - Lancôme Hypnôse 5 Color Eyeshadow - Beige Brûlé - Lancôme Le Stylo Waterproof Eyeliner Pencil - 03 Chocolat - Lancôme Hypnôse Drama Waterproof Mascara LIPS: - Le Lip Liner Pencil - 254 Ideal - L’Absolu Rouge Cream Lipstick - 274 French Tea

  • Tinseltown's Extravaganza: Oppenheimer's Oscars Nomination Celebration

    Photos Courtesy Saint Laurent Los Angeles, March 8 - In a glitzy affair fit for Hollywood royalty, a lavish dinner and cocktail party lit up the night to celebrate Oppenheimer's Oscar nominations. Dubbed "Saint Laurent x Vanity Fair x NBCUniversal," the event was a collaborative effort between the brand's Creative Director, Anthony Vaccarello, Vanity Fair's Editor-in-Chief, Radhika Jones, and the President of Universal Pictures & Universal Filmed Entertainment Group, Dame Donna Langley. The star-studded affair attracted a constellation of A-listers, including Hailey Bieber, Robert Downey Jr., Cillian Murphy, Zoë Kravitz, and the film's director, Christopher Nolan. Guests were treated to a glamorous evening filled with champagne toasts, gourmet delights, and enchanting conversations under the twinkling lights of Los Angeles. As the anticipation builds for Oppenheimer's potential triumph at the Oscars, this soirée served as a prelude to the glitz and glamour of Hollywood's most prestigious night. With every nominee and attendee exuding style and sophistication, the event was a testament to the magic of cinema and the art of celebration in the heart of the entertainment capital of the world.

  • The Designer Behind Poor Things Reveals the Inspiration Behind a Fashion Fantasy of Liberation

    In the film Poor Things, a surreal period science fiction creation directed by Yorgos Lanthimos, the costumes worn by Emma Stone to portray Bella Baxter are as extravagant and provocative as the work itself and follow a more steampunk-oriented aesthetic. But what is this, Evely? Steampunk is a fictional genre that emerged in the 1980s, and although it may not have as much impact as cyberpunk, it still has a significant influence on works of fiction, occupying a space between Victorian and futuristic aesthetics. From the outset, Bella's costumes suggest a unique blend of infantilization and liberating sexuality. Inspired by the evolving nature of children, the costume designer chose to keep her subtly stripped down, even when dressed. The chosen fabrics, such as quilts and ruffles, evoke a sense of childlike innocence, while references to female anatomy, such as blouses with suggestive cuts, add a layer of subversion to the look. The reinvention of basic Victorian elements is a striking characteristic of the costumes, providing a fun and modern approach to the period's aesthetics. A favorite piece is a peculiar cage, reminiscent of a mermaid's tail, constructed with tissue paper and even inspired by a contemporary jacket from the Moncler brand. This fusion of historical and contemporary influences results in a unique and visually captivating aesthetic. As Bella embarks on her journey, her costumes become even more wild, reflecting her gradual liberation from restrictive social norms. An example is her casual and bold approach to dressing in Lisbon, where she embraces the idea of wearing Victorian pieces in an unusual and provocative manner. The scene is a vivid representation of her transition to a freer and more authentic life. In contrast, the costumes worn during her stay in Parisian brothels are designed to challenge traditional expectations associated with these environments. Avoiding clichés such as black lingerie and corsets, the costumes feature oversized wool jackets with latex overlays, creating a color palette that diverges from typical brothel conventions. The choice of colors and materials stands out especially in a scene where Bella is depicted wearing a latex cloak in a tone similar to that of a condom, a visually striking representation of her journey. As Bella becomes more deeply involved in her academic studies and socialist activities, her look evolves to reflect her new identity and ambitions. Trading exuberance for a more sober and academic style, she adopts a proper suit but still maintains her characteristic irreverence by pairing the piece with Victorian boots and leaving her legs exposed. This visual transformation suggests her progression into a more serious and committed phase in her life. "Poor Things" won four awards: Best Actress, Best Makeup and Hairstyling, Best Production Design, and Best Costume Design. And it's with this spectacular work of art that I conclude here! I hope you've enjoyed. Kisses

bottom of page