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  • Coverage of the red carpet of the OSCAR 2024 on Hooks Magazine in official partnership with E! ENTERTAINMENT live from Los Angeles

    Photos disclosure E! Entertainment The 96th edition of the most glamorous cinema award ceremony will bring together the stars of the moment at the Dolby Theatre in Los Angeles, and E! Entertainment shows all the details on LIVE FROM E!: OSCARS 2024, live at 4.pm . WHO ARE THE MOST ANTICIPATED STARS ON THE RED CARPET? Emma Stone (Poor Things), Bradley Cooper (Maestro), Cillian Murphy (Oppenheimer), Jeffrey Wright (American Fiction), Emily Blunt (Oppenheimer), Jodie Foster (Nyad), Robert De Niro (American Fiction), Ryan Gosling (Barbie), Lily Gladstone (Killers of the Moon), Paul Giamatti (The Rejects), Danielle Brooks (The Color Purple), Martin Scorsese (Killers of the Moon), Christopher Nolan (Oppenheimer), Sandra Hüller (Anatomy of a Fall), Carey Mulligan (Maestro), Robert Downey Jr. (Oppenheimer), Mark Ruffalo (Poor Things), among others, are ready to catch the attention of fans of the most iconic red carpet in the entertainment industry.

  • Global talent diversity in the spotlight at Moscow Fashion Week

    Photos Courtesy Moscow Fashion Week - Brand Garda Irene Against the backdrop of the famous walls of the Kremlin, Moscow Fashion Week, which took place from March 1st to today, March 8th, turns the Russian capital into a beacon for designers and global stars. Renowned Italian actress Ornella Muti and her multi-talented daughter, Naike Rivelli, were among the celebrities evaluating the fashion on display, along with Turkish actress Gizem Karaca (Safir) and Chinese Lily Ji (Pacific Rim: Uprising), bringing star power from their respective corners of the globe. Lily Ji A hallmark of this year's event was the unprecedented participation of designers from 47 Russian regions, a showcase reflecting unparalleled diversity in the country's fashion scene. This unique blend of regional creativity not only attracted foreign fashion designers but also perennially drew famous celebrities to Moscow. Under the spotlight: standout talents at Fashion Week Gapanovich pasha raw x mscfw2024 Alexandra Gapanovich, hailing from the cold climates of Murmansk in northern Russia, presented a collection rich in motifs from the northern region. The inspiration for this season—secret childhood compositions—was evident in the nostalgia-filled offerings. Puffy sleeve dresses, ruffled mini skirts, beanies, and floral prints transported attendees back in time. Gerda Irene Krutova Kseniya Moscow-based designer Irina Gerda unveiled a new collection embracing floral designs in colors and prints. The runway bloomed with body-conscious dresses and vintage-style jumpsuits, while transparency and mesh teased modern fabric. Accented with beads, embroidery, and upcycled silk bags, Gerda's ensembles championed craftsmanship heritage. Maison ESVE pasha raw x mscfw2024 Aspiring to inaugurate a new icon in grand style, Maison ESVE presented Naike Rivelli, backed by her mother, Ornella Muti, in a show that resonated with 80s glamour. Metals, catsuits, and daring silhouettes culminated in sophisticated black suits and embroidered dresses adorned with hibiscus. Collection accessories—a narrative of fringed beads and flower chokers—complemented the boldness on the runway. Yana Besfamilnaya From the Russian industrial city of Perm, Yana Besfamilnaya's designs mirrored the ever-changing urban landscape through eclectic layers and dynamic silhouettes. Her assembly of transparent ensembles, metallic skirts, and variegated miniskirts, juxtaposed with leather, knits, and anoraks, impressed with modernity, finished with a utilitarian touch of ropes and safety pins. ZA_ZA pasha raw x mscfw2024 Alexandra Koryakina-Nikolaeva, from St. Petersburg, through ZA_ZA, narrated the evolution of individuality amidst social influences. Her collection skillfully balanced romantic florals with smooth patent leather. Soft-toned loose dresses were enlivened by voluminous floral accessories, signaling the return of spring. Textured outerwear with accentuated sleeves announced a new definition of shape and texture. This edition of Moscow Fashion Week, more than ever, positioned itself not only as a fashion exhibition but as a dynamic platform where the multiplicity of Russian regional designs and international trends met celebrity, forging a fusion of trends and talents on the global stage.

  • SAINT LAURENT collection hiver 2024 BY ANTHONY VACCARELLO

    For Winter 2024 menswear, Saint Laurent builds on elements introduced in prior seasons, while changing their tone
 and content. Photos Courtesy Saint Laurent The classic, double-breasted suit associated with 1980s power dressing informs the opening looks. As the show continues, the formal silhouette dissolves, the couture jackets are made of crepe georgette lined with satin, without
 any reinforcement, reminiscent of the house's latest women's collection. Similarly, a predominantly somber palette lightens toward the finale's dusty range of hues: pale nudes, greens and violets, among other tones. Indirectly, the shift mirrors the personal sartorial evolution of the house founder, from earnest to brazenly stylish with a rare sensibility
 for color. Throughout, the tailoring is fluid, with an intentional slouch – an illusion of fabric turning liquid – running through
 the collection. In one instance, a black leather hat connects to a structured rubber peacoat in a reinterpretation
 of an 1960s archival reference, now paired to striking new effect over loose trousers. The season marks a return to the Bourse de Commerce, its stark concrete rotunda carpeted in black and adorned with
 a monumental arch of dark blooms – including calla lilies, anemones and orchids – in a nod to the historic shows
 of Yves Saint Laurent.

  • LOUIS VUITTON WINTER 2024

    Photos Disclosure Louis Vuitton Nicolas Ghesquière revisits his past over his 10 years as creative director of Louis Vuitton to reaffirm essential codes to his style. On the day of the show, he left a letter for those present in his studio, a thank you for the 10 years he has been creating for the brand. "This is a particular night. A meaningful night. Ten years ago, you came to my first Louis Vuitton show. I remember the feeling of 'beginning,' the immense joy I felt in being among you. That joy is still here. Ten years later, tonight is a new dawn... I wanted to continue this inspiring journey, open to the future and to the world, the philosophy of Louis Vuitton. It's a beautiful journey. I am continuing it. Thank you for sharing these last ten years of design with me. Ten years for a creator is the time to say things well. I thank Bernard Arnault for his trust. Thank you, Michael Burke. Thank you, dear Delphine Arnault. And thank you, today, Pietro Beccari. And I thank all those who make Louis Vuitton, those who have allowed me to build and express this story that always renews itself. You were with me on March 5, 2014, one morning. You are with me now today, this evening. Tomorrow. Nicolas, March 5, 2024" Check out more of the collection: Check out special guests from the fashion show:

  • LOEWE FW24 WOMEN’S RUNWAY COLLECTION

    PHOTOS COURTESY LOEWE ‘I think we live in a paradise. This is a Garden of Eden. Really. It is. It might be the only paradise we’ll ever know. And it’s just so beautiful. And you feel you want to paint it.’ Albert York A study on provenance and whether it is relevant today. An outsider’s view, looking in, set against the backdrop of Albert York’s small yet intense paintings. The tropes of class and wealth turned on their head, through LOEWE’s distinctive lens: at once with bluntness and abstraction. The aplomb of an Etonian morning suit; the beloved dog in mosaic on a ring, or on an entire dress; wooden carvings that turn into coat collars; a floral tapestry from the drawing room beaded onto dresses or printed onto trousers; a profusion of caviar beading not only on clothing, but also on biker boots and Squeeze bags. In exploring ideas of tailoring and couture —both languages of bespoke and prerogative, one masculine and the other feminine— get mixed. Faultless jackets and flowing slacks; neckties and sculptural short dresses; straight cuts and draping. To heighten the juxtaposition of hard and soft lines, the ordre de passage opens with flou. As a zero degree of dressing, it is interspersed with little pieces made from boxer shorts. A quintessentially LOEWE mindscape in which leather and the world around it matter: draped nappa blousons, leather aviator jackets, the Flamenco Purse in a new large size, and further drapes. Ostrich as a trompe l’oeil hyper real print. Buckles as decoration. Prints have a material quality: they create illusions of other materials, or represent checks that melt. Tartans are also rendered in mille feuille sliced chiffon, gaining further 3D materiality. Clothing with presence, that celebrates being in the moment and Albert York’s sentiment that the real paradise is the one we inhabit - and the privilege that being alive represents.

  • CEO of Blue Health, Izaias Pertelly, shares 5 crucial tips for entrepreneurs

    Press Release Photos Entrepreneur Izaias Pertelly, CEO of Blue Health, shared valuable tips for those who aspire to venture into the business world. From the importance of market research to adapting to cultural diversities, his guidance promises to steer those ready to embark on the journey of entrepreneurship. 1. Be curious and research constantly: Izaias Pertelly emphasizes the importance of deeply understanding the target market, identifying its pains and weaknesses. For him, continuous market research is essential to effectively guide business strategies. 2. Let go of personal preferences: The CEO of Blue Health highlights the need to view the business objectively, relying on metrics and data rather than personal preferences. He encourages entrepreneurs to adopt a scientific approach to ensure the success of their ventures. 3. Build a strong network of contacts: Izaias Pertelly emphasizes the importance of cultivating meaningful relationships, as they can provide valuable insights and even open doors to business opportunities. 4. Know tax and legal regulations: The CEO of Blue Health warns about the specificities of tax and legal regulations in each country and business model. He highlights the importance of being aware of these issues to avoid unpleasant surprises in the future. 5. Adapt your marketing strategies to cultural diversity: Izaias Pertelly emphasizes the importance of adapting marketing strategies to reflect the cultural diversity of the country. He encourages entrepreneurs to stay updated with current affairs and to find ways to incorporate them into their marketing strategies to efficiently and economically reach a new audience.

  • Maria Palaria: The Visionary Hatmaker Redefining Elegance

    "ROMANIA" COVER EDITION - GLOBAL ISSUE “Wear your hat with confidence or leave it at home”  Photographer: Oana Oachesu - @oanaoachesu / Styling: @irishaofficial / Make-up: @yasminnawad / Hair: @hair_by_costin_stefan - @bassamconceptsalon / Producer: @ruxandrra -@rueffectagency / Outfit: @zenonbrand / Design Director: @mathlopes Meet Maria Dumitrache , the brilliant mind behind the illustrious 'Maria Palaria' brand. From Bucharest, Romania, Maria is not just a hatmaker; she is a visionary artist, seamlessly blending tradition with innovation to create headpieces as exquisite as they are iconic. For Maria, hatmaking is not just an art; it is a passion deeply rooted in her life. Since 2016, she has been creating masterpieces that transcend trends, adorning the heads of discerning individuals and celebrities with her creations. Each hat tells a story, reflecting Maria's dedication to her craft and her relentless pursuit of perfection. Driven by her curiosity and creativity, Maria embarked on a journey of self-discovery that led her to the doorstep of an experienced hatmaker, who became her mentor and guide. Under his tutelage, Maria honed her skills, mastering ancient techniques while infusing her designs with a modern touch that sets her apart in the world of haute couture. From humble beginnings to global recognition, Maria's journey is a testament to her resilience, creativity, and commitment to excellence. Today, Maria Palaria stands out as a rising artist and graces the international cover of Hooks Magazine's "ROMANIA" edition. Check out below an exclusive interview with the artist: 1. What inspired you to pursue hat making as a career? Since I was a child, what I liked the most was to have creative activities. Singing and painting were my favourites. I was always praised at school for my creativity, which made me feel very special. Hats, on the other hand, were not my passion as a child, on the contrary, I did not like to wear anything on my head. The connection between me and hats happened out of the blue, without any clear explanation. It was like a dream that I had one night and from the next morning my mind was set only on that. I knew for sure that this craftsmanship was my meaning in life. 2. Can you tell us about your journey from studying physiotherapy to becoming a renowned hat maker? My family always guided me to choose a safe path for my career, but mathematics and numbers were never my strong points. I always felt that my hands had a strong and special energy, so I thought that if I choose physiotherapy, I can help people with my gift. That was something that brought me joy and enthusiasm, but it didn’t last long. I still felt like I wasn't using my hands as I was supposed to. Later I realised that my hands were actually meant to create art. Grey demin outfit: @croitoruofficial 3. How did you meet your mentor, the 90-year-old hat maker, and what was the most valuable lesson you learned from him? I already feel like I am going to get emotional answering this question. My mentor is the last and the oldest hatter in Romania. Coincidentally, he is the grandfather of a high school colleague that introduced me to him. From that moment, for a year I went to his hat studio almost every day. For 6 months, all that he allowed me to do was sew hats, saying that this craftsmanship is not for women. Over time, observing my determination and attention to details, he taught me how to make a hat from scratch. When I first started working on a hat, it felt like it was something I was already familiar with. For 6 months I observed how he worked on hats while I was sewing, so visually I knew exactly how to do it. Although it wasn’t easy, I felt like I’ve done that before and every day it just became easier. My mentor taught me one of the most important things I could learn in life: to fight for what I want, to be patient and never give up. At the same time, he taught me to trust myself. He told me that if you don't wear the hat with confidence, then you should leave it at home. I am grateful to my mentor and I pray for him every day. 4. What was the greatest challenge you faced when starting your brand, "Maria Palaria" and how did you overcome it? The biggest challenge was to educate people to wear hats. I remember how they would be amused to see me wearing hats on the street. This didn’t discourage me because I wanted to get a reaction, and I did. It just meant that I had started to do something noticeable. I used to go to fairs and do live demonstrations to attract their attention, this made me stand out and in short time, all the romanian celebrities wanted to wear my creations. It didn't take long untilI I became a popular hat maker throughout the country. The era of hats was long over In Romania, but I was going to bring it back to life. And that's exactly what I did. 5. How would you describe the style and aesthetic of your hat designs? My hats are not just an accessory, they represent a piece of each person's soul. That's why I created #hatswithastory. Each hat carries the story of the wearer and this way the hat becomes very personal. I make the hats according to everyone's physiognomy and style, no hat is the same as the other. We live in a world where people would rather follow trends than embracing their authentic self. It’s been 8 years since I started making hats, and this concept has been and still is very important to me. I want to highlight each person’s authenticity. 6. What role do traditional techniques play in your hatmaking process, and how do you incorporate innovation into your designs? The traditional techniques are what I find really special in this craftsmanship. In order to create a hat that will last for generations, you must execute the traditional techniques impeccably and pay attention to the smallest details. After achieving that, what is left is infinite creativity, but that is also the most challenging part. Inspiration can come instantly or it can be absent for a longer period of time. It's hard to come up with something new these days. But despite all that, I can say that over the years I have come up with new touches in the design of my hats, something that made me very proud and also inspired other hat makers. 7. How did the "Country" style become part of your life, and how do you think it has influenced your work as a hat maker? With this style being very popular nowadays, do you notice an increased demand for your hats that fit into this aesthetic? Although I was more focused on making customised hats, I also created several collections over time. The collections didn’t follow a specific trend, they represented chapters of my life. Three years ago I made a collection called "Western Love”, which included cowboy hats. The only hat that I actually have been wearing for some time now is a black cowboy hat, which I adapt very easily to any kind of outfit. That may even be my personal styles’ trademark. I’ve always been attracted to country music and western style, but I’m not sure most people could relate at that time. The collection was highly appreciated, but not many were courageous enough to wear that style. Now, because they are highly trending, most of the orders I receive are for cowboy hats. Beyoncé, I thank you for that! :) Black dress: @firatkaplanoofficiall

  • Schiaparelli's Fall 2024 Ready-to-Wear: A New Narrative of Modern Elegance

    Photos Disclosure Schiaparelli As twilight descended upon Place Vendôme, Schiaparelli unveiled its Fall 2024 Ready-to-Wear collection, captivating onlookers with a fresh interpretation of Western chic. Absent were the typical celebrity sightings, signaling a deliberate shift in focus for designer Daniel Roseberry. Drawing inspiration from the women who inspire him, Roseberry crafted a collection that exuded confidence and sophistication. From stretch jersey dresses with trompe l'oeil leotards to intricately beaded evening ensembles, each piece spoke to a narrative of empowerment and self-expression. Accessories played a pivotal role, with high-top sneakers and heels adorned with rhinestones adding a whimsical touch to the runway. In this showcase of modern elegance, Schiaparelli redefined the boundaries of style, inviting us to embrace individuality and authenticity with every step.

  • Cultural Fusion Unleashed: Off-White™ "Black by Popular Demand" Runway Extravaganza

    Photos disclosure Off-White™ Paris Fashion Week was set ablaze by Ib Kamara's Off-White™ Fall/Winter 2024 collection, a bold testament to the dynamic synergy between his Japanese travels and the vibrant cultural exchange shaping America's Black communities. "Black By Popular Demand" emerges as a jubilant ode to this fusion, where Off-White's iconic motifs intertwine with a playful reinterpretation of traditional lines, punctuated by an audacious mix of faux furs, metallics, and daring prints. Kamara's innovative spirit shines through, earning well-deserved accolades. Against a backdrop evoking childhood nostalgia with echoes of Kamara's beloved game, Ludo, the runway becomes a canvas for a manifesto of diversity, resilience, and boundless optimism. This transcendent showcase isn't just about fashion—it's a celebration of heritage, a symphony of cultures, and a testament to Off-White's enduring influence on the global stage.

  • Sabrina - Exploring Cultures, Style, and Entrepreneurship

    Dubai Edition Cover - February Issue Photographer: Diana Reentovich - @diannree_ph Stylist: Darya Kovalevskaya - @dashakova_style Makeup: @makeup_kis Design Director: Matheus Lopes - @mathlopes Sabrina, the influencer who is redefining the boundaries of content creation, graces the cover of the Dubai edition of Hooks Magazine International. Known not only for her spontaneous lifestyle but also for her foray into the world of investments, Sabrina embodies an authentic, positive, and entrepreneurial approach in everything she does. In an exclusive interview, Sabrina shared insights into her journey, values, and worldview. When asked about her venture into the world of investments, she revealed her insatiable curiosity and passion for exploring new opportunities. For her, being an investor goes beyond the pursuit of profit; it's an exciting way to broaden horizons and share knowledge with her online community. Sabrina is a fervent advocate for authenticity, positivity, and entrepreneurship. Her spontaneous lifestyle reflects her openness to new experiences and her constant quest for personal and professional growth. When faced with stereotypes about her travels, she emphasizes her genuine quest for new cultures and enriching experiences beyond superficial luxury. The challenges of launching her own store brand are immense but thrilling. Keeping the secret until the official launch has been a test of patience, but Sabrina is eager to reveal everything soon. For Sabrina, balancing her passion for fashion with her fascination for travel and cultures is an exciting part of her life. She finds inspiration in her travels around the world to incorporate into her own personal style, becoming truly authentic in everything she does. Exclusive Interview: Sabrina Reveals Insights into Her Inspirations and Values. 1: What inspired Sabrina to become an investor, besides being a successful content creator? Sabrina shares that her inspiration to become an investor stemmed from a desire to expand her horizons beyond content creation. Driven by curiosity and a passion for exploring new opportunities, she found the world of investments to be an exciting avenue for growth. Additionally, she recognized the opportunity to share her journey and knowledge with her online community, adding value in a different way. 2: What values does Sabrina seek to convey through her unique personality and spontaneous lifestyle? Sabrina emphasizes authenticity, positivity, and entrepreneurship as the core values she strives to convey. She believes in being true to herself and others, sharing her journey in a transparent and inspiring manner. Her spontaneous lifestyle mirrors her openness to new experiences and her relentless pursuit of personal and professional growth. 3: How does Sabrina deal with stereotypes that her travel life is merely about luxury and extravagance rather than a genuine exploration of new cultures? Sabrina tackles stereotypes by revealing the truth behind her travels. While she enjoys exploring incredible destinations, her objective extends beyond luxury and ostentation. She is genuinely interested in immersing herself in new cultures, learning from diverse perspectives, and sharing these experiences with her audience in an authentic manner. 4: What challenges and expectations does Sabrina face when launching her own store brand, keeping it a secret until the official release? The challenges and expectations of launching my own store brand are immense yet exhilarating. Keeping the project under wraps until the official launch has been a true test of patience, but I am excited to unveil everything soon. I am encountering challenges such as ensuring product quality, establishing a strong brand identity, and ensuring that the customer experience is exceptional from the outset. 5: How does Sabrina utilize her experiences in Dubai, one of the wealthiest cities in the world, to fuel her journey as an investor and digital influencer? Sabrina expresses that her experiences in Dubai have been incredibly enriching for her journey as an investor and digital influencer. This vibrant and dynamic city offers numerous networking, learning, and growth opportunities. Being immersed in such an entrepreneurial and innovative environment inspires her to think big and constantly seek new ways to positively impact her following community. 6: How does Sabrina balance her passion for fashion with her fascination for travel and cultures? Balancing my passion for fashion with my fascination for travel and cultures is an exciting part of my life. I love exploring different styles and trends around the world, and often find inspiration in my travels to incorporate into my own personal style. For me, fashion and travel are forms of expression and self-expression, and finding the balance between them allows me to be truly authentic in everything I do.

  • Mob Wife: discover the current aesthetic and learn how it "emerged"

    Francis Ford Coppola rarely comments on TikTok trends, so it was notable when he recently addressed the aesthetic known as Mob Wife. In a recent Instagram post, the renowned director of "The Godfather" made a connection between this style and the character Connie Corleone, portrayed by his sister, Talia Shire, in the movie. Photos disclosure Internet TikTok often inspires new aesthetic trends that gain popularity at an unprecedented speed, and its impact on everyday fashion choices is remarkable. But what is driving this recent valorization of women associated with the world of crime? How can we describe the "Mob Wife aesthetic"? The simplified version involves wearing a fur coat – whether real or synthetic – over an all-black outfit. However, its proponents argue that this aesthetic goes beyond clothes and requires a specific attitude to be genuine. Those closely analyzing the Mob Wife style incorporate red nails, bold lipstick, voluminous hairdos, and sunglasses flashy enough to rival a windshield. But where did this trend come from? Many users of the app suspect that the influence came from HBO, especially to coincide with promotional efforts for the 25th anniversary of "The Sopranos." In a statement, Jason Mulderig, a spokesperson for HBO, praised the trend as "a testament to 'The Sopranos' and its lasting impact on culture," but did not claim that the company created it. Wow, is this serious? I know I've talked a lot about Aesthetic here myself, especially since the emergence of cottagecore. But things have taken such a big proportion where people end up investing in pieces that make no sense with their personality, and that generates a huge problem! However, it's not the time to talk about this. And usually, TikTok's "aesthetic trends" follow a simple formula: they take an already established style (like older wealthy women wearing cardigans) and rebrand it with a flashy new name (Coastal Grandmothers). In this case, many people already dress in the style that was portrayed. And in "The Sopranos" 25 years ago - some of them now talk about this look being repackaged as a "trend." The big question is how many people outside this demographic group will adopt this style just because they saw it on TikTok. Is there something more behind it? Like the clean girl aesthetic and stealth wealth aesthetic, the Mob Wife appearance focuses on visible symbols of wealth, but this time it's those typically associated with the newly rich. Specifically, those whose wealth was acquired on the wrong side of the law. In the most popular portrayals, from "The Sopranos" to Lil' Kim, even when the woman is powerful in her own right, the Mob Wife is an accessory to an even more powerful man - her sexuality, beauty, and style reflect his power back to him. The mystery surrounding what she knows or doesn't know about her situation creates a dramatic aura: is she naive, unaware of her true power in her husband's criminal empire? Or is she cunning, looking the other way while enjoying his money? Still, in exchange for her discretion, she goes shopping. And for every influencer ordering a fur coat, there are other TikTok users who find these trends increasingly artificial and meaningless. "There's a certain aesthetic fatigue on social media." "Every little micro-trend is labeled. Each of these labels serves as an opportunity for influencers, brands, and even the media to capitalize on a trend and steer it toward their own interests." But what about you, is it your time to shine? Will you join in? Or is this already your style? Comment below!!! kisses.

  • Fashion Editorial - Hooks Portugal - After the nights, red nights in Portugal

    Photographer: Rafaela Ramos - @rafaelaramos24 Stylist: Rian Vittor - @rianvittor Model: Bruna Guedelha - @bruna.guedelha Assistant: Beatriz Valério - @beatrizzvalerio Makeup Artist: Natanael Tito - @tito.god Showroom: @companhiasolucoes Clothing: @LionofPorches / Glasses: @Lanvin

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