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“CELEBRITY” EDITION - GLOBAL ISSUE Photos: Max Carvalho - @maaxcarvalho Hair Jéssica Cardoso and Renata Santti: Bruno DViana - @brunodviana Hair Juliana Motta and Camilla Pudim: Nathalia Percilio - @nathaliapercilio Marketing and Design Director: Matheus Lopes - @mathlopes Fashion Director Hooks: Matheus Hooks - @directorhooks Welcome to the "CELEBRITY" edition of Hooks Magazine International, where fashion and makeup meet the shine of the biggest social media stars! Today, we are thrilled to introduce our four incredible guests who have dominated the fashion and beauty scene with undeniable style, charisma, and talent. With the incredible work of photographer Max Carvalho , we managed to put four super talents on a single cover. Check out who our guests are: Firstly, we have the stunning Jéssica Cardoso , a true social media sensation hailing from Brasília(BR). She has won the hearts of over 4 million followers on Instagram, taking them on a journey from her "outfit of the day" posts to exciting makeup tutorials. With her versatility and passion for content, Jéssica is an exceptional content creator. Next, we bring you Juliana Motta , a digital influencer who skyrocketed to internet stardom at the age of 18. Her YouTube channel, filled with makeup tutorials, tricks, DIYs, and recipes, has captivated over 3.6 million TikTok followers and more than 1.9 million on Instagram. Juliana is an inspiration to many seeking beauty and style tips. The third star in our constellation is Renata Santti , a renowned content creator and professional makeup artist. She earned her title in the first season of the "Bloggers' Race" program and has since gathered a fanbase of over 1.7 million followers on Instagram and 4.9 million on TikTok. Renata embodies glamour and makeup expertise. Last but certainly not least, we have Camila Pudim , the creative mind behind the "Bold Lipstick" channel since 2013. With a healthy dose of audacity and a series of successful videos, including makeup challenges, Camila has amassed a massive audience on platforms, with over 14 million TikTok followers and surpassing 3.5 million on Instagram. She is the embodiment of innovation in beauty. Now, let's dive into an exclusive interview with Jéssica, Juliana, Renata, and Camila: Jéssica Cardoso 1. Jéssica, how do you see the relationship between fashion and makeup influencing the beauty scene on Instagram? I believe these two aspects have strengthened and interconnected over the years on social media, and I might be a bit biased, don't you think? They are two things I love. Contrary to what many people may think, I believe they are forms of expression, ways to convey emotions, art, and most importantly, tools for self-esteem. We can use fashion and makeup to feel more and more confident and empowered to pursue our dreams and achieve everything we desire. Honestly, I see them as two artistic forms of self-expression, and there's a solid relationship between them. Sometimes, I feel like one complements the other, even though they are distinct; they are intricately linked in the beauty scene. 2. You began your career by sharing "outfit of the day" posts. How did this journey lead you to focus on makeup videos and build your audience? I've always had a passion for taking photos, and my best friend was getting into photography around the same time I was diving into the internet. I think we combined our passions and went for it! Hahaha, I'm very grateful to him and that phase of my life, but deep down in my heart, I know I found my calling in makeup. My very first video was about a hairstyle, and I still remember it; it's still on Instagram. Later on, a friend encouraged me to make makeup videos. She said, "Best, you're amazing, make makeup videos, you'll go far." I'll never forget that support because honestly, I hadn't posted makeup videos before due to fear, shame, and not considering myself good enough. That's why I always tell people who follow me: "Post it anyway, and if people laugh, let them laugh. Believe in yourself, even if no one else does, and keep going, you can do it." I believe this whole journey has taught me never to give up on my dreams. Today, I'm deeply grateful for makeup, "outfit of the day" posts, photos, singing videos, and all the phases I've been through and am going through. I love each one of them, and I know that by pursuing what I love, I've managed to get to where I am today, alongside all the people who follow me and whom I deeply love. Juliana Motta 1. Juliana, known as the " queen of makeup challenges ," how do you think makeup challenges contribute to your popularity? Hello! Firstly, I'd like to thank you for the kindness and for inviting me to be part of this special edition of Hooks. It's an honor for me to share a bit of my story and work with all of you. Well, regarding your question, I believe they have contributed a lot, but I can't sum them up as everything that I've become on the internet today. I now have over 10 years of a well-established career on the web, and I can say that I'm extremely passionate about everything I do, haha. When I set out to create any type of content, I always strive to innovate and become a reference in my niche. So, just like the content I produce today, during the time when I was known as the 'queen of makeup challenges' ( I'm forever grateful for everything I experienced during that time, it was incredible!!! ), I also became a reference in the beauty niche after working hard on each piece of content individually. That's where I find the enchantment of my followers... in being able to inspire and entertain them while also always teaching a new makeup tip to my princesses ( as I call them <3 ). 2. You began your career by recording makeup videos. What tricks or techniques do you enjoy sharing the most with your followers? I love makeup tips! Even with all my expertise as a professional makeup artist, I treat each follower like true friends, I'd even say BFFs, you know? Haha. Today, I have two types of favorite techniques. First, there are those that I bring from the professional field and teach in a didactic way so that they can learn too, such as color theory and visagism... advanced techniques that I present in a friendly "tip" language, and they love learning them! I also enjoy quick and practical tips, ranging from how to clean a brush quickly to how to fix makeup smudges in 5 seconds! I love exploring every level of makeup, and I love boosting the self-esteem of all my followers with each one of them. Renata Santti 1. Renata, what was it like competing in and winning the first season of the reality show "Corrida das Blogueiras" (Bloggers' Race)? How did this experience influence your career as a makeup influencer? I started creating content for the internet in 2017, and in 2018, "Corrida das Blogueiras" ( Name of the program in Brazil ) was announced. Until then, we weren't sure what this reality show would be like since it was the first season. But from the beginning to the end, from the recordings to the final episode airing months after filming, it was an experience that changed my perspective on my field. I had the opportunity to work with big names like Diva Depressão and Lorelay Fox , and experiencing the behind-the-scenes of it all was inspiring. Since then, they have always supported me a lot, and I am very grateful to "Corrida das Blogueiras" for everything. It's a project from which I still reap benefits and it opens doors for me to this day. 2. You've become a reference in creating incredible transitions in makeup. Can you share some tips or secrets for creating these impressive transitions? There aren't many secrets, and each person ends up developing their own technique based on the equipment they have available. But it's important to have a vision for the video you want to create. From the beginning, I got used to creating the script in my head, but putting the ideas on paper can be very helpful. Writing down each transition and taking notes, especially when the video has many transitions, can be beneficial. It's also a good idea to test some transitions before the official recording to ensure that everything turns out perfectly! Camila Pudim 1. Camila, you're known for your irreverent and genuine sense of humor. How does this unique approach contribute to your success as a makeup content creator? I love the world of makeup and I love humor, and I think the combination of the two comes naturally to me. I strive to be as authentic as possible in any content I create and let my personality shine through to establish my unique identity. People really enjoy having that humorous side of me in the videos, and it resonates with them. 2. How did you discover your talent for makeup artistry? Is there a special inspiration that led you to start sharing your art with the world? My journey with makeup actually developed quite slowly. When I started doing makeup for real at the age of 17, I watched makeup tutorials to learn the basics and guide myself. Gradually, I improved, learned techniques that suited me, and practiced a lot. In 2020, I began doing artistic makeup, which was a significant challenge because I hadn't taken any courses. However, I learned a lot through practice and by tackling increasingly complex characters. Every day, I learn something new and fall in love with makeup and its transformative and liberating power all over again.

Composed of 77% skincare ingredients, such as hyaluronic acid, the foundation evens out skin tone, conceals imperfections, and absorbs excess skin oil. Global ambassador @UrNotChrisLee opts for long-lasting matte yet weightless coverage in ALL HOURS - Photos Disclosure YSL Beauté Known for its long-lasting performance (24 hours), Yves Saint Laurent Beauté's All Hours foundation arrives in Brazil with an even more innovative formula, composed of 77% skincare ingredients, such as hyaluronic acid. The new foundation provides complete hydration throughout the day and skincare benefits day after day, even after removal. With a luminous matte finish, All Hours evens out the skin tone, leaving a natural finish, covering imperfections, and absorbing excess skin oil, making it sweat and humidity-proof. To achieve this, YSL Beauté has developed its first Skin-Fusing technology, providing full coverage and maximum comfort. Mineral pigments are encapsulated with an ultra-fine formula, forming a fabric-like structure inspired by skin texture, for full coverage with a natural finish that lasts 24 hours without shine, thanks to neo-skin powder. In addition to the skin technology, the brand has also expanded its shade range, making it more diverse. Through cutting-edge technology and a spectrophotometer, YSL Beauté has developed an algorithm that scientifically creates the ideal color range in which each skin tone, from light to dark and intermediate, perfectly matches the All Hours foundation shade. The range of shades is also the result of an extensive Global Beauty study with 3,000 participants worldwide. Reiterating its commitment to the environment and society, throughout the development of the new foundation, YSL Beauté supported the creation of a cooperative consisting of 33 women to cultivate all the plants in the Ourika Community Gardens in Morocco, including the jasmine petals present in the All Hours formula. This social program aims to empower the local residents to promote their financial independence. In addition to creating job opportunities for a women's cooperative, these gardens allow the brand to observe and harvest some of the precious ingredients vital to the composition of its beauty products, tailoring them to YSL's unique heritage. Each raw material is sustainably selected, cultivated, and carefully extracted to meet the strictest standards of efficacy.

Hooks Magazine - September "FASHION" Edition Photos: Wolney Bruno Alves - @brunopixel.fr Model and Make: Alessandra Campbell - @camp.alessandra_ Look: @ivypark Shoe: @renecaovilla Marketing and Design Director: Matheus Lopes - @mathlopes Editor-in-chief: Matheus Hooks - @directorhooks Alessandra Campbell , a young black and transgender model, shines on the cover of the September "FASHION" edition of Hooks Magazine International. A stunning photo captured in front of the iconic Eiffel Tower during a Parisian night frames our star with an aura of elegance and empowerment. Alessandra shared with us the beginning of her career, which started less than 2 years ago. She overcame self-imposed barriers and decided to enter the world of fashion, even in the face of stereotypes and prejudices. Campbell's mission is to break taboos and standards in the fashion industry. She strives to represent and empower black and transgender women, filling a gap that is still evident in the industry. She faced challenges such as the language barrier and the lack of representation in her modeling journey. However, her determination keeps her focused on overcoming these obstacles and paving the way for future generations of black and transgender models. Alessandra Campbell is an example of determination and empowerment in the fashion industry. Her presence is an inspiring reminder that the beauty of women is diverse, and inclusion is essential for the evolution of this industry. CHECK OUT NOW EXCLUSIVE INTERVIEW: 1. Alessandra, can you share with us how the beginning of your career as a model was as a young black woman? Well, this is the beginning of my career as a model. It all started just under 2 years ago when I did a test shoot for a friend in her store. Since then, something that had been dormant in me was awakened. Because I'm shy, I always avoided exploring this world. I created barriers in my head, thinking it wouldn't be possible due to my curves, the industry's required stereotypes, being a black and transgender woman. But thanks to the evolution of the times we live in, the inclusion of different body types and genders gave me motivation and strength to enter the field. So, I came to live in Paris, the fashion capital, to explore more about this industry. 2. How did the idea of embracing a look inspired by Beyoncé for the Hooks Magazine cover come about? Well, the idea of going for this look came from a post on my muse Beyoncé's social media, who, luckily for me, is a symbol of representation for us, black women. Fortunately, some of the outfits she wore during the Renaissance World Tour are from her Ivy Park collection. When I saw this outfit, I was enchanted, and when I confirmed that it was from her brand, I thought, "Wow, this dress against the Parisian nights and the lights of the Eiffel Tower would look incredible for the cover of Hooks Magazine." 3. What taboos do you wish to break through your career as a model? These days, there's a lot of talk about inclusion, but there's still a lack of it in the fashion world. When you look for references of black transgender women in the fashion industry, they're scarce. I know we're making progress, but we still have a long way to go. Currently, we have one transgender representative in the industry, Valentina Sampaio, who serves as a role model and makes us believe that we're capable. However, we need much more than just one representative to truly achieve this inclusion. I'm determined to dive headfirst into breaking this exclusion and filling the gap as the Brazilian black transgender model in the fashion industry. 4. How do you see your career contributing to showcasing the beauty and empowerment of black women? My decision to enter the world of fashion also came with the intention of bringing more inclusion, breaking stereotypes, and standards. I believe that empowering black women in the fashion industry is essential to make it more inclusive. When searching for references, we shouldn't limit ourselves to just one or two but instead seek diversity in colors, genders, and body types. After all, the beauty of women is diverse. I see this lack on my social media, in the numerous heartfelt messages from many women who consider me an inspiration. They claim to feel lost when searching for references and even feel inferior for not identifying with the limited or standardized representations currently available. When they discover my work, they feel more included and represented, and that makes me very happy. I hope to reach many more women with my presence in the fashion industry. 5. What challenges have you faced throughout your journey as a model? It's challenging to be in another country without speaking the native language fluently, relying solely on basic English skills. Limited communication can be a hindrance, especially when you're seeking opportunities. Nowadays, there's a lot of talk about inclusion, but progress is slow. So, my body type is relatively new in the fashion industry, and people are hesitant about the new. Some embrace inclusion and provide opportunities, while others don't. I try to stay positive and not take things personally. I always strive to give my best in the work I do to showcase my potential and break the image people have due to the limited visibility that the media provides to society. I believe that if the media offered more visibility and we had greater representation, it would be less challenging. 6. Beyoncé is a significant inspiration for many people. How do you believe your career can inspire other young black individuals? For everything we dream of, we need references to have a starting point and move forward with optimism, believing it's possible. My inspiration is no secret to anyone: it's Naomi Campbell. Not just for her beauty but also for a combination of qualities, as she uses her visibility to make an impact and bring hope to young people who dream of becoming models. I hope to contribute significantly, just like her, by bringing more visibility to my community, breaking stereotypes and taboos, showcasing the beauty and talent of transgender and black women, and instilling hope in the new generations. When they see my image, I hope they believe that they are also capable and that, in a way, I've paved the way for them to move forward if their choice is a career in the fashion industry. 7. What are your plans and goals for the future in the fashion and entertainment industry? I hope to work with prominent brands and be in front of the lenses of the industry's most renowned photographers. In the future, I also aspire to build an admirable career to take my image worldwide. I came to Paris in search of knowledge and opportunities. I know they don't fall from the sky, so I'm fully committed to this path, studying other languages, refining my runway skills and expressions at a modeling school, and creating a presentable portfolio. I believe that knowledge and preparation are everything to solidify our dreams and, in doing so, pave the way for future opportunities.

It will take place at the Eiffel Tower to celebrate female empowerment. As the official partner of Paris Fashion Week, the brand puts its signature on a runway show with powerful speeches and iconic ambassadors. Photo courtesy L’Oréal Paris L’Oréal Paris, the world's number one beauty brand, is pleased to announce "Le Défilé – Walk Your Worth," a runway show celebrating empowerment, unity, and resilience of women, taking place at the Eiffel Tower in Paris on October 1st, Sunday, at 9:00 PM (Paris, France time). The runway show, free and open to the public, will share inspiration and excellence with consumers worldwide through a live broadcast on Instagram (@lorealparis), on the sites brand's account, and for the first time, on Roblox.   For the sixth time since 2017, "Le Défilé – Walk Your Worth" will celebrate sisterhood among women, featuring L’Oréal Paris ambassadors Marie Bochet, Cindy Bruna, Camila Cabello, Nikolaj Coster-Waldau, Viola Davis, Elle Fanning, Luma Grothe, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, Soo Joo Park, Aishwarya Rai, and Yseult, along with Brazilian ambassadors Taís Araujo and Larissa Manoela, coming together to deliver a united feminist message. Celebrating the synergy between beauty expertise and fashion, the runway show will take place in the heart of the world's fashion capital, at the esplanade of the iconic "Iron Women" film, serving as a spectacular stage for a tribute to women's empowerment. The diverse list of international brand ambassadors walking the event includes Marie Bochet, Cindy Bruna, Camila Cabello, Nikolaj Coster-Waldau, Viola Davis, Elle Fanning, Luma Grothe, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, Soo Joo Park, Aishwarya Rai, and Yseult. To represent the strength of Brazil, ambassadors Taís Araujo and Larissa Manoela will make their debut in the event. Event Details: Date: 01/10/2023 Location: Eiffel Tower Esplanade Time: 9:00 PM, local time in Paris, France

Animale's circular fashion movement celebrates five editions with a new campaign. Photos disclosure ANIMALE For five years, this project has been driving circular fashion through the reimagining of pieces based on quality and durability, characteristics that are in the brand's DNA. The initiative is built on the concept of reimagining and extending the lifespan of clothing, and it is gaining increasing prominence in Animale's ESG agendas. The goal is to promote circularity in fashion and, in doing so, create positive socio-environmental impacts while fulfilling the commitments made by the brand. Starting this Tuesday, the 12th, the campaign is collecting gently used pieces from any women's brand, with composition tags, which can be exchanged for credits in the current collection.   The campaign for the new edition launches Club Animale Vintage and celebrates the achievements thus far. It features the participation of three prominent partners: Luciana Tranchesi, Maria Braz, and Stephanie Ribeiro, along with other influential women who are part of the brand's style team. They all come together for a unique purpose: to invite customers to be part of this movement and expand this collective unity so that the project can achieve even greater results. Each guest shares their insights and contributes to the momentum of this significant movement, which is built on the quality and durability characteristics of the label's products. Luciana played a key role in rallying and extending the participation of everyone. Top influencer Maria Braz brought her fresh perspective to discussions about vintage and contemporary fashion. Stephanie, who also took part in the campaign for Women's Month, addressing the brand's commitments to the ESG agenda, now returns to share incredible stories she created with clothing that will, in turn, have new chapters and experiences with others.   The results are impressive: since its first edition, more than 160,000 clothing items have been donated to various non-governmental organizations (NGOs), positively impacting over 190,000 people, including children, adolescents, and women in vulnerable social situations. For the third year in a row, the generated profits will be directed to the Dona de Si Institute and invested in the Fashion Lab, a social project focused on empowering female talents in creative sewing. Since its inception, 260 hours of training have been provided, with six exclusive workshops led by top brand professionals covering topics such as sewing, entrepreneurship, and income generation. A total of $53,329.92 , raised from Vintage Bazaar sales in 2021 and 2022, have already funded the training of 93 women in sewing classes at the Fashion Lab. As for items from other brands, they will be donated to partner NGOs that organize internal bazaars and invest the proceeds in their own social initiatives, such as Gerando Falcões, Fundação Angélica Goulart, Associação dos Amigos da Infância com Câncer, Amigos do Bem, and Redes da Maré.

Fenty Beauty, Rihanna's makeup brand, unveils three new releases this September, which complement each other for the creation of a complete, versatile, and stunning Fenty Face. Photos disclosure Fenty Beauty EAZE DROP BLUR + TINT STICK FOUNDATION Flawless and creamy, with a smooth and sensory texture that effortlessly blends into the skin. Unlike traditional stick foundations, the Eaze Drop Blur + Tint Stick picks up where skincare ends. It's the foundation that can be used anytime, anywhere, smoothing the skin and leaving it looking even and hydrated. It can be applied with just your fingers, without brushes or other application tools. The new Eaze Drop Blur + Smooth Tint Stick offers a more natural approach with light and buildable coverage for illuminated and well-cared-for skin. Just like its original liquid formula, this release comes in 25 long-lasting shades, designed to withstand sweat, humidity, and transfer, ensuring your Fenty Face remains flawless. With no settling into fine lines and no "cracked" effect, the product's smooth sensation is thanks to the presence of Murumuru Butter, Sodium Hyaluronate - a potent derivative of hyaluronic acid - and the Quickblur Complex, an exclusive technology of the brand. In addition to all its benefits, the packaging of the Eaze Drop Blur + Smooth Tint Stick is lightweight and 100% recyclable, with a design intended to be used to the last drop. To avoid wasting the product or the packaging, simply twist the base until you hear the "click" sound to dispense the product. HOW TO USE: After your skincare routine, remove the cap of the Eaze Drop Blur + Smooth Tint Stick and twist the base of the packaging until you hear the "click" to release the product. Simply glide the product onto your skin - once or twice - and blend it with your fingers (use a brush or sponge if you prefer). When the product is completely used up, recycle the packaging without rinsing or scraping. SHADOWSTIX LONGWEAR EYESHADOW STICK   This collection of eyeshadows in stick format is easy to apply to the eyes and highly pigmented. With options in both matte and shimmering shades, it easily adapts to all skin tones and defines any eye shape. Inspired by Rihanna's makeup routine, where she always aims to create a naturally defined eye look, the new Fenty Beauty Shadowtix Longwear Eyeshadow Sticks are available in an extensive range of 16 colors, including eight glitter shades and eight matte shades, all developed with consideration for all skin tones and eye shapes. Creamy and super pigmented, all the colors in the Shadowstix collection, both matte and glittery, complement the shades of Fenty Beauty Pro Filt’r foundation for well-defined eyes and eyeshadow that harmonizes with each person's skin tone. With just one swipe, the creamy and long-lasting formula delivers high-impact color that doesn't crack, melt, transfer, or lose intensity throughout the day. The exclusive chiseled tip provides control during application and offers various usage options – its angled tip maximizes precision, making it easier to create depth and dimension in the eye crease, and it can also be used on the waterline. The retractable packaging matches the shade of the eyeshadow, making it easier to choose the color without having to open the packaging or search for the shade name. HOW TO CREATE YOUR FENTY EYE LOOK: To achieve the real method used by Rihanna when creating any eye look, follow the four steps below: 1. Brighten the eyes: Even out the skin tone and brighten the eyes with Bright Fix Eye Brightener or Pro Filt’r Instant Retouch Concealer. 2. Contour the area: Apply Match Stix Contour Skinstick or Cheeks Out Freestyle Cream Bronzer to the crease to start defining and creating symmetry. 3. Build the Fenty Eye Look: Create dimension and depth with Shadowstix Matte shades and highlight and accentuate with Shadowstix Shimmers. 4. Finish: Add Hella Thicc Volumizing Mascara and finish with Diamond Bomb All-Over Diamond Veil. CHEEKS OUT FREESTYLE CREAM BLUSH (SHADES: PEACH FACE, BIG MELONS, PINK PROMISE, RAISIN STANDARDZ, AND RIRI) The effect of sun-kissed skin during summer is now timeless with the new shades of Fenty Beauty's Cheeks Out Freestyle Cream Blush. These unique and exclusive colors, once part of a special edition, are back in the portfolio to stay. From "Riri" – a universal pink inspired by Rihanna, the brand's founder – to warmer coral tones and unexpected color nuances, these releases complete any makeup look and provide options for all occasions and all skin tones. Formulated with the concept of versatility, the beloved Cheeks Out blush is light as air and oil-free, instantly adapting to the skin, creating a natural, healthy, and luminous color effect. With easy application and never "too much," its formula enhances any face with a youthful glow. Rihanna created the Cheeks Out Freestyle Cream Blush to highlight all skin tones and be an essential daily product. Even with vibrant and pigmented colors, the blush maintains its multifunctionality with a soft and lightweight appearance – perfect for days when you want a natural look. The non-sticky and sweat-and-water-resistant formula adapts to the skin without interfering with your makeup. How to use: Apply with your fingertip and gently tap or use the Fenty Face Shaping 125 Face Contour Brush for a natural and healthy look on your face and even on your lips. Apply as much as you prefer to achieve your desired vibrancy. Fenty Beauty is 100% Cruelty-Free.

Photos disclosure Carolina Herrera / Promotion Internet The lights dimmed, anticipation filled the air, and the runway at NYFW came alive as Carolina Herrera unveiled its vision for the summer of 2024. At the helm for five remarkable years, Wes Gordon, the creative genius behind the brand, showcased his ability to seamlessly marry tradition with contemporary aesthetics. The show opened with an iconic Carolina Herrera white shirt, an ode to the brand's timeless elegance. This classic piece set the stage for what was to come, demonstrating that some elements are eternally fashionable. But as the show unfolded, it revealed a thrilling twist. Long and voluminous midis, adorned with bold floral prints, showcased the brand's commitment to its iconic style. It was a fusion of Carolina Herrera's signature look with a fresh, vibrant energy. The unexpected delight came with the introduction of youthful exuberance. Short hemlines and crop tops, playfully revealing midriffs, took center stage. These daring choices were elegantly balanced with sleek pencil skirts and the allure of sequins, injecting a modern spirit into the collection. The crescendo of the show was marked by elegant lace dresses, featuring intricate transparency that spoke of sophistication. It was a reminder that Gordon, with his confident creative flair, is not afraid to push the boundaries while staying true to the essence of Carolina Herrera. In a world where fashion evolves relentlessly, Wes Gordon's five-year journey at the helm of Carolina Herrera demonstrates that the brand continues to be a beacon of grace and style. This NYFW presentation was not just a runway show; it was an exploration of fashion's future, proving that the house of Carolina Herrera remains firmly at the forefront of innovation and elegance.

Doctor Specialist in Physical Medicine and Weight Loss Treatments. "BRASIL" COVER EDITION - SEPTEMBER ISSUE Photos Jorge Scherer A graduate of the Federal University of Rio Grande do Sul in Medicine, Dr. Lucas Gelatti is a specialist in Physical Medicine and Rehabilitation and a renowned expert in weight loss treatments. Career "I've always had a strong affinity for physical activity and the field of physical medicine, including neurology, rheumatology, and orthopedics. This motivated me to pursue physical medicine, where I also discovered acupuncture as a specialty that could benefit my patients. However, I realized that my patients needed more, which led me to seek further knowledge and pursue a Postgraduate degree in Obesity and Sarcopenia Sciences. Since then, I've been able to provide a more comprehensive approach to my patients' care." Also a reference in weight loss treatment, he emphasizes that losing weight is not the same as losing fat. "What we aim for in a weight loss process is the loss of fat with minimal muscle loss because losing weight at the expense of a lot of muscle mass is not ideal. Muscles play important roles in metabolism, so their loss can lead to metabolic, inflammatory, and even brain-related problems, considering that muscles produce a substance called BDNF, which is a growth factor for neurons." Miracle diets? "Miracles don't exist. What we often have are diets with different appearances, but essentially what will work is a diet with calorie restriction because losing weight without expending more energy than one is consuming is not possible. Some types of diets may benefit specific types of patients, for example, the ketogenic diet for type 2 diabetics." Dr. Lucas and Luana Regarding quality weight loss, Dr. Lucas explains that the most important aspect is for the patient to lose weight while primarily reducing fat with minimal muscle loss. "This provides a significant metabolic benefit to the patient, especially when we consider maintenance. By maintaining an adequate muscle mass, the patient can sustain a slightly higher energy expenditure, allowing them to adhere to the diet maintenance during the post-weight loss period." We must not romanticize obesity. "When I say this, I mean that we need to face it for what it is. Obesity is a chronic disease that leads to other very serious chronic illnesses, even risking death. Obesity has been on the rise in Brazil, and this is due to several factors, one of which is the quality of information. Despite having a lot of information available, there is a lack of quality." Cheat day, can it work? "What we commonly refer to as a 'cheat day' can be a double-edged sword. The positive aspect of it is breaking the monotony of the diet, which can often help the patient adhere to the weight loss process. However, when the patient sees this 'cheat day' as a completely free day where they can eat and drink whatever they want without any control, it can undermine all the efforts of an entire week." Lucas Gelatti completed the Medical Residency Program in Physical Medicine and Rehabilitation at the Hospital São Lucas of PUC RS and pursued a specialization in acupuncture at CESAC – RS, earning the title of Specialist in Acupuncture from AMB.

Rosé wore Saint Laurent by Anthony Vaccarello in New York on September 11th! Check out the pieces now: Pants V-WAIST LONG BAGGY JEANS IN VINTAGE BLUE DENIM Bag LARGE LE 5 À 7 SUPPLE IN SMOOTH LEATHER Photo and information provided by our partner YSL International.

Photos Promotion Ralph Lauren On a night that captured the soul of New York, Ralph Lauren made a spectacular return to the city's Fashion Week, embodying it in every way. The setting was a masterful fusion of the Colorado ranch, a part of his life, and the grandeur of the Big Apple, which he embraced passionately. The venue was transformed into an oasis of elegance, with impeccable white armchairs, chandeliers suspended by thick ropes, and empty golden frames adorning the walls. It was a warm embrace of western rusticity wrapped in the sophisticated hug of the metropolis. This night resonated with the essence of New York because Ralph Lauren is New York. A son of the Bronx who left his indelible mark on the city's fashion for decades, whose ventures like the Polo Bar and the uptown cafe have won over the new generation. His designs brought an exciting twist to the brand's classics, all designed to shine in New York nights. On the runway, denim, a constant in his fashion, was reinvented with pearl embroidery, sequins, and floral prints, or enveloped in layers of chiffon and tulle. Ralph Lauren is New York, and New York is eternally sophisticated. His return to the city he has always represented reinforced his position as a timeless icon of global fashion, reminding everyone that elegance and creativity find an eternal home on the bustling streets of New York.

At New York Fashion Week The 1970s, with a generous touch of tropicality, serve as the starting point for the brand's Summer 2024 collection. Photos Courtesy PatBo Titled "Tropicalia", the collection celebrates the fusion of exquisite artisanal skills and the vibrancy of the decade. Each piece transports the artisanal expertise back to the seventies, emphasizing meticulous craftsmanship and attention to detail that characterize the PatBO signature. The collection's highlights include fully embroidered looks with crystals, wooden beads, and feathers in earthy tones, reminiscent of the characteristic style of the seventies, blending it into a rustic-couture fusion. In addition to hand embroidery, techniques like richelieu are incorporated into modern tailoring, including in denim enriched with contemporary feather and gemstone embroidery. Metallic lace in shades like Apricot and Dry Rose, evoking a vintage feel, enriches the color palette, while the corset influences flowing dresses. The beachwear couture features jersey with foil, combining oversized flowers and handcrafted gemstones. As the only Brazilian brand on the official New York Fashion Week calendar, PatBO reinforces its commitment to Brazilian hand embroidery. Creative director Patricia Bonaldi emphasizes: "We are local to become global," emphasizing the brand's commitment to Brazilian creative expression, reflected in the "Tropicalia" collection. The runway highlights the power of Brazilian creativity and the ability to tell narratives through fashion design. It's an invitation to experience the magical fusion of the energy of the 1970s and tropical exuberance, in a celebration of authenticity and elegance. To further reinforce national strength, the brand has partnered with Brazilian collaborators such as Braé Hair Care, Bruna Tavares, and Simple Organic, who contribute to the beauty of the runway, while renowned decorator Luiza Fiorito creates an exclusive decor project for the catwalk. Patricia Bonaldi at the end of the runway show Credits: Creative Direction: Patricia Bonaldi Stylist: Caitlin Burke Casting Direction: Stefanie Stein Set Design: Luiza Fiorito Makeup: Bruna Tavares Hair: Braé Skin Care: Simple Organic Jewelry: Diamond Design Shoes: Piazza Photography: Leo Faria and Christy Barley Video: Fabricio Barreto Soundtrack: Max Blum

Photos Promotion Schutz Schutz, the global brand of the Arezzo&Co group, launches its Fall 23 campaign today. Inspired by the lifestyle of women with attitude who are always on the move, the brand has teamed up with the renowned South Korean DJ Peggy Gou to make the current favorite song, "(It Goes Like) Nanana," the campaign's hit. With authentic design, the new collection has been developed for women who aren't afraid to express their true style and personality. The pieces, notably the over-the-knee boots and ankle boots, are perfect for the Schutz woman who doesn't confine herself to just one space. The campaign was photographed in an industrial setting, with a strong styling, in line with the collection's concept.