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  • Unveiling Freedom: Prada's Spring/Summer 2024 Menswear Collection Redefines Body Architecture

    Photos promotion Prada Discover the fluid architecture around the human body in Prada's new collection for men. The Spring/Summer 2024 collection, curated by Miuccia Prada and Raf Simons, proposes absolute freedom of the body, expressed through the foundational garments that adorn it. Get ready to be enveloped by an innovative aesthetic where each piece is carefully designed to harmoniously adapt to the natural curves and movements of the male body. The perfect balance between form and function creates a unique wearable experience, redefining the standards of men's fashion. Be part of this stylistic revolution and dive into Prada's fascinating journey for Spring/Summer 2024. Follow the hashtags #PradaSS24, #MiucciaPrada, and #RafSimons to explore the essence behind this bold collection and discover how fashion can elevate your personal expression to new heights.

  • "Celebrity" Edition - Gabi Lopes celebrates 20 years of career: "I never imagined reaching this far.

    Actress recalls how she started working in the industry and shares plans for the future. JUNE ISSUE - GLOBAL Photos: @ glauberbassi | Glauber Bassi Model: @ gabilopess | Gabi Lopes Agency: @ Fordmodelsbrasil | Ford Models Brasil Stylist: @ fazziolijohn | John Fazzioli Beauty: @ evangellista_ | Eduardo Evangellista Assistant: @ milenavitoriaff | Milena Vitória Agent: @ jeangutti | Jean Gutti Hooks Team Fashion Director and Designer: Matheus Hooks Marketing Director: Matheus Lopes In this special edition, Hooks Magazine is pleased to interview Gabi Lopes, a multifaceted artist who is celebrating 20 years of a career filled with achievements and learnings. Gabi began her journey on TV, alongside the iconic Hebe Camargo, and since then has stood out as an actress, model, voice-over artist, presenter, producer, entrepreneur, and influencer. We spoke to the artist about her journey so far, the challenges she has faced, and her plans for the future. Gabi Lopes, with her vibrant personality and innate talent, says she never imagined reaching such heights in her career. Since childhood, she felt the calling to be an actress, and even without references or contacts in the industry, she pursued her dream with courage and determination. At the age of 8, after hearing a radio announcement, she decided that acting would be her path, and over these two decades, she achieved much more than she could have imagined. Check out the full interview: 1 - Congratulations on 20 years of your career! How would you describe this journey so far, and what were the most memorable moments for you? Summing up the last 20 years of my life in one word, I think it would be courage! I had a lot of courage to start this journey. I was the first generation of artists in my family, the first person in my family to truly pursue an artistic career. So, I didn't have references, recommendations, contacts. All I had was a dream, a desire, and a certainty. I had a strong certainty that I would succeed. I can't explain it, but since I was a child, I always felt that my path was to be an actress, I just didn't know that I would have this pleasant surprise over these 20 years of developing other careers, including that of an executive producer. But a word that describes me well is courage. When I was 8 years old, I heard a radio advertisement, called in, and I never imagined that 20 years later I would be here in any way. So, my journey has definitely been one of great achievements, a lot of production. There came a point where I started to understand that I needed to produce myself, even to play other roles and break free from that stereotype where I was always pigeonholed. That's when I became an executive producer. One of the most memorable moments was being part of "Malhação," which has always been a milestone in my country. As a young person, I know it was a dream come true. I won international awards as an actress, both in India and Los Angeles. I could never have imagined that! Those are some of the most memorable moments. 2 - From the beginning of your career on TV to the present day, you have had the opportunity to explore various areas such as acting, modeling, dubbing, hosting, and production. How do you balance these different facets of your career? Actually, there's something about my facets that I feel lacks understanding. When people see that I do many things, they think, "Wow, how does she manage to do it all?" But I don't do all of it at the same time! Just as I am an actress, my career is an acting career. It's like I switch characters literally. So, when I'm in a more fashion-oriented moment, like a fashion show, for example, I embody a more composed, calm personality. I'm there to showcase a product, above all, not to bring out my own personality. As a voice-over artist, it's a different realm where I exercise my voice more. As a producer, I discovered the business side and also being an entrepreneur, which is another facet I activate at the right moments. I always joke that I don't go to business meetings as an actress; I go as a businesswoman/executive producer. I don't go to an acting set as an executive producer; I go as an actress. I don't go to a voice-over session as a model; I go as a voice-over artist. So, I balance it according to my schedule, according to the demands I have, and it's like I activate these skins, but at the same time, it's all very natural. They're not multiple characters (laughs) with different personalities, quite the opposite, the personality is the same. What really differs is the focus of the day. I've always been like this, always doing many things. I'm a woman, right? We, women, on the same day, are mothers, organize our careers, and focus on personal growth, taking care of the household. So, women are already multifaceted, and I think my biggest reference is women. I ended up building my career around femininity. 3 - You mentioned that one of the difficulties of the actor/actress profession is depending on opportunities. How do you deal with the ups and downs of the industry, and what motivates you to persist and seek new challenges? I always mention this in various interviews, and it certainly won't be different here. I feel that the actor/actress profession, like many artistic professions, could be much more valued. As a result, various problems arise, and opportunities are scarce. Even though I work a lot, it's still almost impossible to do more than one job per month. There have been a few months where I managed to do it, but that's quite rare. I am a very energetic person, so that was something that happened. I started to realize that there were many ups and downs in the industry, and I couldn't just sit around doing nothing. I have a lot of energy, and I enjoy creating. That's when I became an executive producer, and I'm on my way to becoming a showrunner, developing my own projects. I also deal with patience, choosing good roles, being involved in good projects. So, I think what motivates me the most is having had this desire since I was born. I've always had this desire to be an actress, to explore my potential. Therefore, what motivates me the most is the pursuit of exploring my potential as a whole and not limiting myself to a place where people are already accustomed to the narrative of "an actress only acts." I'm increasingly stepping out of that place and building a multifaceted career to deal with the ups and downs of the art industry. Because if you talk to any actor, you'll see that, no matter how much you want to, there isn't work all the time. So, we create our own opportunities, or we develop ourselves in other fields. That doesn't make us any less of an actor or actress! 4 - During the early years of your career, you portrayed characters younger than your actual age. How was the transition to more adult roles, and how did it influence your growth as an actress? Actually, I had an image of being very childlike and young. I always played the daughter, the granddaughter, the young girl, the friend. So, it was quite funny, but that's because I started at the age of 8. It continued like that until I was around 24 or 25, and then I started maturing. It was a natural transition, and the industry started to understand that I was getting older, so they began inviting me to play different roles. I portrayed a kidnapper, a teacher, more mature romantic comedies. The market was truly opening up to these opportunities, and as a producer, I am also increasingly creating more mature roles for myself to act in and be seen differently. My evolution as an actress happened very naturally, slowly, you know? I truly evolved day by day, role by role. I started with very young characters, and then I met many incredible mothers, like Danielle Winits, Luana Piovani, Luciana Vendramini, and several other actresses who really opened up the space of motherhood and connection for me. Then I moved on to more mature roles, where I no longer had that support, but it was a different place, a solo search. In the end, my evolution occurred gradually as the roles themselves evolved. 5 - You mentioned the character Audra from "Maior que o Mundo" as one of the most impactful roles in your career. How was it to portray a character so different from what you were used to, and what were the challenges involved? Yes! Audra was the most remarkable character in my life in "Maior que o Mundo." It was really cool because it was a different role, something truly different from me. I have never experimented with cocaine in my life, but I portrayed a character who was not only addicted to cocaine but was at her peak, going through a severe overdose. So, for me, it was an extremely challenging role. I had to do a lot of preparation; I visited several rehabilitation clinics with former addicts, spoke to many doctors who explained to me what happens in the users' brains when they use this type of drug. It was truly a study, a place where I learned a lot. Even without having experienced it myself, I believe I was able to portray it faithfully because I conducted an in-depth case study. 6 - Over the years, what have been the most significant lessons you've learned in the entertainment industry, and how have they shaped your perspective as an artist? Over the years, I have grown in the entertainment industry, and I think that has been instrumental in my development as an executive producer and in my current pursuit of becoming a showrunner, developing stories. I began to understand all aspects, and that's what I find most interesting because when you start comprehending various aspects of your own profession, you gain more respect for all areas, and it helps you perform better in your role as an actress by understanding the others involved. So, I believe my perspective as an artist today is quite broad, both in terms of the artistic side, the unfolding of character creation, and the creation of characters through the theme of energy. I started to realize that energy has a vibration, and when a character is feeling something, they are also emitting a vibration. So, I began to create my characters based on scales of energetic and vibrational frequency available in scientific studies. This made me more expansive as an artist because I understood that those characters had a superficial aspect, which is what we learn in acting courses, but they also had a profound aspect, which various courses explain, which is this more energetic and imaginative place. And I think it helped me have a broader view of the profession because I had other areas integrated into it, you know? 7 - In the past two years, you have released seven films and also appeared in the series "Sintonia" in English. How does it feel to see your work being recognized both nationally and internationally? I love the question, it's incredible! In addition to the mentioned accomplishments, I also received an award for Best Actress at a festival in India, something I never imagined I could receive, an international award, IN INDIA! But I had also received one in Los Angeles when I was younger, for Best Actress. Regarding my career, I wanted to be an actress, period. It wasn't about being an award-winning or internationally recognized actress... It was about being an actress. So, today, seeing my work being recognized in other countries as well, and this year, in particular, I will be in my first international film, acting in Japan and in Japanese. I can't even explain what this means to me because I never aimed for it. As a child, we would play and say, "Oh, one day in Hollywood," but to actually see international awards recognizing my national work and being invited to international projects is truly something different. I honestly never imagined it. It is extremely gratifying for me and only shows me that I am on the right path. I think acting work has this notion of glamour that comes way ahead, but for those of us who have been working for years, like me, with 20 years of career, we have already understood that it is a craft. It is seen less as glamour and dreams and more as a craft. So, I am very happy and moved to continue pursuing my craft and my dreams. 8 - You mentioned having plans for the future, including international productions and acting in other languages. Could you share a little more about these projects and how you prepare to explore new territories in your career? Yes! This year, I will be acting in both Japanese and Italian, languages that I am already studying and have started taking courses in. I prepare myself first by studying the language. Even though I can memorize the lines, I like to actually study and learn the language so that I am prepared in case I need to communicate on set with the crew. I also study the culture of the country! For example, my Japanese lessons are tailored to the culture, so I am learning how people in Japan behave. There is a huge difference between our culture and theirs. For instance, they don't hug, which is something a bit different for them. You start to understand that you can't just act there, say your lines, you actually need to arrive there with a minimum understanding of that culture. Additionally, the team helps a lot in the preparation. The acting coaches assist in creating the character's atmosphere. 9 - How do you see the role of social media and the digital universe in the fashion and entertainment industry today? How do you utilize these tools to connect with your fans and promote your work? I give many talks on this topic! In fact, I have my own course called "From Likes to Profit." I look at social media as an extension of real life. We used to have a social life, and now we have a social network. The network is built on connections, while in life, we are much further apart from connecting with people. On the network, you are just one step away from everything. Just open a LinkedIn profile, and you can send a message. So, since social media entered our entire entertainment industry, I see connections being made much more easily. And for me as a producer, this is amazing, right? I connect with producers, directors, showrunners... I partner with them, work on projects, and bring things to life. So, the tools of social media serve to make me focus on being connected within that network of contacts in all areas, both for producing and acting. In fact, I have a story! In the Suzane Von Richthofen film, I played the character Carol, and when I announced it, a follower commented saying that they knew Carol. She was their former sister-in-law. It's very curious how the internet and social media provide us with this connection without distance, right? You can connect with your character, with a new market, with a distributor to present an idea... And, of course, you can connect with your audience to promote your work. Today, I see social media as an extremely useful tool that goes hand in hand with my work, both in entertainment and art. 10 - What advice would you give to young aspiring artists who want to pursue a career in the entertainment industry? The main advice I have for those who want to enter this field where I've been for 20 years is "Study!!!" Seriously, study, because I have been in this industry for 20 years, and I must have taken at least 30-40 courses, workshops, and trainings. I would never have just taken one course and left it at that. The first course I took was when I was 10 years old (laughs), and I couldn't just stop there, you know? It's even funny how the more we grow and evolve, the more our perspectives change, the more our minds expand, and ultimately, the more we understand the work of others as a whole. What I used to think about acting in the past was very different from what I think about acting today. Before, I didn't have this aspect of energy well-established, so I didn't even think about the character's energy, only about their personality. Today, a character has many layers to be brought forth, art is much deeper and more discovered than when I started 20 years ago. Currently, I implore: study! If you want to enter the artistic and entertainment field, study! "But I'm already an actor, I've studied, now I want to produce." Then, study production. "But I'm already a producer, and I really want to become a showrunner." Then, study screenwriting, study creation. Study languages, study about the human psyche, study psychology. It's not just about studying the arts. Study yourself, get to know yourself, recognize yourself, know your strengths, weaknesses, and where you need to improve... Study goes hand in hand with evolution. You don't evolve if you don't expand your awareness, and you don't expand your awareness without studying. It all starts with studying.

  • Park do Churrasco: Unique Experience and Excellent Service in Curitiba (Brazil)

    Photos promotion Press Press @gio.prates The newest sensation in Curitiba is a beautiful and completely different barbecue restaurant, Instagrammable, modern, and sophisticated. It promises a unique experience and excellent service! Designed to accommodate the whole family, where the traditional Korean barbecue is the attraction for adults (which has surpassed Asian borders and won over palates worldwide), and for children, fun is guaranteed in the kids' area with monitors to assist and ensure their safety, providing comfort for the parents. The entrance hall features pool tables and bistro-style tables, allowing customers to enjoy delicious and exclusive drinks, beers on tap, and a special wine menu with a variety of labels. The main dining area has 58 tables, each equipped with its own grill and a wide selection of spices, allowing customers to prepare their barbecue to their liking. In the buffet, in addition to a variety of premium cuts and skewers, salads, pasta, hot dishes, and an excellent Japanese food buffet are also served. A Sushi chef prepares fresh food right on the spot. There is also a delightful dessert buffet, including an ice cream machine where customers can serve themselves and enjoy unlimited servings. This brings even more fun for adults and especially for children. Park do Churrasco is a great choice for happy hours, gatherings with friends, business meetings, and even corporate events, where the experience is the main highlight. Address: Park do Churrasco Av. Comendador Franco, 5279 Uberaba, Curitiba - PR Brazil Opening Hours: Tuesday to Friday: 11:30 AM to 3:00 PM, 6:30 PM to 10:30 PM Saturday and Sunday: 11:30 AM to 10:30 PM http://www.parkdochurrasco.com.br

  • Pandora presents a collection that celebrates ancient symbols

    Inner connection and renewal inspire the new jewelry pieces from the Pandora Moments line. Photos Pandora - Promotion Another co A new season begins, bringing with it the opportunity to embark on a journey of inner connection. That is the inspiration behind Pandora's summer collection, Seek The Sun. The launch is filled with symbols inspired by the spiritual and animal world, aiming to illuminate the path of those who wear them. Among the highlights, the Split Sun and Moon Dangle Charm serves as a reminder that there must be light and darkness for the world to be in harmony. Opposites attract: in love, in friendship, and within oneself. This concept is also reflected in the new line of stackable rings. The Celestial Sparkling Sun and Celestial Blue Sparkling Moon jewelry pieces remind us that there is always a ray of light in the darkness. The two rings are harmoniously assembled, representing a poetic romance. The Hamsa hand, considered one of the most powerful protective items in the world, capable of attracting luck, health, and happiness, also appears in the collection. The Protective Hamsa Hand Dangle Charm or the Opalescent Blue Hamsa Hand Dangle Charm, with 14k gold plating, can be combined with the brand's bracelets or necklaces.   Throughout the world, some animals are considered spiritual guides that can protect and inspire, and the iconic charms from Pandora jewelry reinforce this ancient symbolism in the new collection. The bee pendant charm arrives as a symbol of wisdom, perseverance, and teamwork. The butterfly charm, with its wings made of blue Murano glass, is the ultimate representation of transformation, symbolizing rebirth and metamorphosis. The jellyfish charm, which changes color according to the wearer's body temperature, reinforces the idea of trusting one's instincts. The traditional handcrafted finish of Pandora's jewelry delivers the final touch, ensuring that each piece is unique and special.

  • Latin Value: Misci exalts Latin culture and production in Latin America

    Misci: Valuing Latin Culture in the 'Latin Value' Collection. Photos: Zé Takahashi Consolidating its global presence without losing its Brazilian essence, Airon Martin's brand reinvents Latin references in its refined design, presenting a collection that is an aesthetic manifesto. "My client is not only the one who consumes my products but also the one who consumes my idea, the idea of Brazil," declares Airon Martin, creative director and founder of Misci. The brand places the design process at its core, seeking the fluid and complex harmony between form, function, aesthetics, and raw material possibilities, while materializing the union of cultural and social elements from the Latin American context. In this way, the brand aims not only to cause structural impacts in its segment but also to assert perspectives in society. Airon's idea of Brazil is intrinsically linked to the strength of culture and creative economy as drivers of the country's recognition and potential. This idea is amplified in the current collection, titled "Latin Value." Going beyond the borders of Brazil, the creator proposes a valorization of Latin America. However, it is not an utopian or romanticized approach. On the contrary, it is a provocation, a critique, and an urgent call against views that underestimate this region of the world and reinforce its exploitation by central countries. The collection and its runway show start with the representation of the Latin American as the "cuckold," symbolizing the lack of value attributed to Latin American countries. This character does not recognize the richness of the culture and identity of their region, allowing it to be subjugated. Thus, in Misci's vision, this citizen is betrayed by not valuing what they possess, and this perspective is represented in the collection through horn-shaped elements. Prints and textures, always relevant features in the brand's collections, tell the story of the different chapters of "Latin Value" and the provocations they bring. A striking example is a jacquard fabric that reproduces the effect of a scratch-off ticket, alluding to the luck that not everyone has - a critique of the misguided notion of meritocracy that places effort and dedication as the only paths to success, which is insufficient in a Latin America marked by inequality. Typical elements of the continent, such as the oversized popcorn that refers to corn present not only in Brazil but also in the Andes, gain new dimensions in the prints. The prints also mix with jacquard textures, forming a unique meaning. For instance, the single-colored jacquard depicts deforested areas in Brazil. This piece, which was already part of the Mátria Brasil collection, now receives an imprint depicting reforestation, showing the redemption of Latin identity as a form of reparation for what has been exploited. Technical Sheet: Creative Direction: Airon Martin Styling: Thiago Biagi Makeup: Rodrigo Costa Hair: Carlos Cezário Runway Direction: Augusto Mariotti Executive Production: Estúdio Pastel Soundtrack: DJ Ubunto Sponsors: Heineken, Shopping Cidade Jardim Support: In Mode, Innovativ Tecidos, Italytex, São Paulo Fashion Week, RC Beauty, and Tangle Teezer

  • Fenty Beauty presents the perfect products to embrace the Barbie Core trend

    Photo Pinterest Rihanna's makeup brand offers products to embrace the pink tone that sets the season. The fashion and beauty world has been greatly inspired by the Barbiecore trend, which went viral on social media. With a focus on vibrant pink, it didn't take long for the trend to captivate fashionistas and make its way into the red carpet looks of Hollywood celebrities. Fenty Beauty has curated the perfect products to embrace the Barbiecore mood, the new beloved aesthetic. Barbiecore beauty is inclusive of all skin tones, body types, and genders, and Fenty Beauty couldn't miss out on it. The brand presents a range of products in pink shades that help create the perfect makeup to complement the looks of this trend. Fenty Beauty is available at Sephora physical stores and on the website. fentybeauty @badgalriri @priscillaono #fentybeauty

  • Especial comments - Jake Gyllenhaal stars in the Prada Linea Rossa Eyewear 2023 campaign

    Photos Prada - PR Press Pass - Photography Norbert Schoerner American producer and actor Jake Gyllenhaal stars in the new 2023 eyewear campaign for Prada Linea Rossa, captured in a series of images by photographer Norbert Schoerner. Echoing the imagery of Prada Linea Rossa's Spring/Summer 2023 collection, the campaign presents an unreal landscape, blending the natural and the urban, the instinctive with the considered. Urban and natural landscapes confront each other in impossible combinations, paradoxical visions that reflect the essence of contemporary life. Jake Gyllenhaal embodies the spirit of the modern explorer amidst these contrasting realities, the urban trail - the nature of the city - defining a new idea of contemporary adventure to discover the metropolitan terrain, the landscape of the 21st century. Gyllenhaal comments for Hooks, "I am honored to be a part of the Prada family once again, collaborating with the incredible Norbert Schoerner on the Prada Linea Rossa 2023 eyewear campaign. I love the Prada team. They are wonderful artists and collaborators, and we had a great time working together on this campaign. Remaining true to the brand's beauty, the new Prada Linea Rossa eyewear is incredibly designed and skillfully crafted." The images reflect the identity of the Prada Linea Rossa Impavid eyewear collection, the interweaving of different universes. The elements were inspired by high-performance sports - dynamic design, super lightweight structures, and technical details - to bring frames to life for urban living. The innovative Tuning lenses enhance the contrasts of colors in the sports environment and the city, respectively, for an enhanced and detail-rich vision.

  • INTERVIEW - COACH LAUNCHES FILM STARRING LIL NAS X

    By Matheus Hooks NEW YORK, NY - Coach has released today "Courage to Be Real" with a short film starring the brand's new global ambassador, Lil Nas X, featuring his latest single, "STAR WALKIN" - directed by Petra Collins. An appeal to encourage self-expression, Courage to Be Real is Coach's mission and message about embracing every aspect of who you are with confidence - and inspiring others to express themselves authentically as well. Collins' film and photography for the Courage to Be Real campaign tells the story of Lil Nas X's courageous evolution into the person he is today and the obstacles he has overcome along the way. Set in a dreamlike world informed by Collins' shared vision and American pop culture of Coach, through the lens of the next generation, the film follows Lil Nas X through rooms that represent key moments in his personal journey - from his early days in the suburbs of Atlanta, to achieving fame through music, to becoming the multi-hyphenate superstar he is today. In each room, Lil Nas X moves through doors that represent the struggles he has faced in life -- from fear, doubt, to the judgment of others -- and finally takes the stage, inspiring the world to transcend their limits and express who they truly are. What is your vision for the collection? "My vision for Coach has always been to create a fashion world where people feel free to express themselves as they are," said Coach's creative director, Stuart Vevers. "To bring this vision to life, I was thrilled to bring Lil Nas X and Petra Collins together with Coach for the first time -- two artists who have changed the world around them by being themselves. The film we created together is a new way of storytelling that not only feels unexpected and different for us, but also helps to create a community around the values we share with the next generation." How do you, as a singer who breaks standards in the industry, fit into this collection? "My entire career has been about breaking down doors, and this campaign represents everything I've overcome so far," said Lil Nas X. "It's about stepping into new chapters of life, new experiences, and new versions of myself, and it's rooted in authenticity and self-expression - two things that I really care about. It was a lot of fun collaborating with Stuart and Petra to bring this to life." The campaign marks Lil Nas X's first collaboration with Coach as their newest global ambassador, where he will bring Courage to Be Real to life through future campaigns. As an artist who has broken barriers and bravely paved the way for others, Lil Nas X joins a legacy of pioneers in the house's history - from founder Miles Cahn, who earned Coach the title of the "Original American House of Leather" with his invention of Glovetanned Leather, to its first head designer Bonnie Cashin, who revolutionized the leather goods industry in the 1960s and 1970s with her colorful and practical bags, to Stuart Vevers today, who has transformed Coach with his vision of reimagined heritage for the next generation. "At Coach, we want to inspire people to have the confidence to express themselves and explore all that they are - to have the courage to be real," said Sandeep Seth, Global Chief Marketing Officer and President of Coach North America. "The campaign we are unveiling today is the first chapter of our Courage to Be Real mission and embodies the values that Coach has stood for generations. Created with Lil Nas X, an artist who has fearlessly opened new paths for others, the film tells the story of the challenges many of us face on our journeys of self-discovery and how self-belief and the willingness to take risks can inspire others to do the same." Courage to Be Real will continue to come to life through future campaigns and narrative moments focused on the theme of courageous self-expression. It is also the first campaign presented as part of the house's expressive luxury positioning, defined by self-expression, inclusion, and emotional connection, revealed last month. A director's cut of the film will also be released this week by Collins on her social channels. Watch the film by clicking here LINK YOUTUBE : Link FILM & PHOTOGRAPHY CREDITS: Director & Photographer: Petra Collins Set Designer: Nicolas Des Jardins Creative & Fashion Director to Lil Nas X: Hodo Musa Stylist: Stella Greenspan Movement Director: Anna Collins Hair: Coree Moreno Makeup: Grace Pae Nails: Temeka Jackson Music: STAR WALKIN’ (League of Legends Worlds Anthem) by Lil Nas X Creative Agency: Marcel Worldwide Creative Strategy: Mandai Loop SOCIAL MEDIA: @Coach; #CourageToBeReal #CoachNY Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

  • Her comfort zone is not where she belongs. Get to know and be enchanted by Eduarda Domingues

    “LIFESTYLE” COVER EDITION - JUNE ISSUE Photographers @ guidorincon.ph @ aareiasphoto Hooks Team @ mathlopes @ directorhooks Eduarda Domingues is a model who is gaining more and more recognition every day. The young woman is also an investor and will soon become a biomedical professional. Originally from Pelotas, Rio Grande do Sul, she currently resides in Portugal and is affectionately called Duda. She is an example of persistence and courage. She is a woman dedicated to everything she sets out to do. Through her experiences, she has learned to assert herself and ignore unnecessary demands in her life. Today, she is much more self-confident and proud of it. She acknowledges that it takes a lot of willpower to achieve her dreams and goals, and she takes pride in not settling for her comfort zone. Duda was not afraid of change; she didn't hold onto places or people. She went after her dreams with courage, determination, and faith. Duda is extremely grateful to the women who contributed to shaping her into an empowered and dedicated adult. She makes sure to mention the important women who influenced her personality and character: her grandmother Cleia Maria Bohns Silva, her mother Mirian Bohns Silva, and her aunt Claudia Bohns Silva. She states that these women were true examples of strength and love. It is evident that she had inspiring role models. Check out the interview she gave to Hooks Magazine, discussing a bit about her life and future plans. Enjoy reading! 1 - Eduarda, to get to know you better, how would you define yourself in a few words? "I will choose three words that define me well: I am ambitious, determined, and very loyal." 2 - You are a woman who inspires many followers. How do you feel knowing about your relevance? "I feel very grateful to inspire other women. I love receiving messages from people in my hometown who are amazed and motivated to step out of their comfort zone when they see my perspective on life. I also know that it is a great responsibility to be a role model for so many people, and that motivates me as well. I strive to be a better person every day." 3 - In Brazil, you were studying biomedical science, right? Do you plan to finish that degree? Do your future plans involve returning to your studies? "That's right. I do plan to finish my biomedical science degree, but now in Europe. I hope to resume my studies in this field next year. I have identified a lot with this niche and I hope to complete it successfully." 4 - Eduarda, you are increasingly standing out in the modeling career. How did your interest in this fashion niche arise? How long have you been dedicated to this profession? "I have always had a great passion for fashion. I loved reading magazines that focused on fashion and watching TV programs that interviewed models, as well as enjoying watching fashion shows. I have always been very observant, detail-oriented, and these characteristics have been crucial in my journey. I have always enjoyed being in front of and behind the camera. When I was younger, I did some modeling jobs and even started a course in this field, but I gave up. At the time, I thought that only those who were really tall and very thin could be successful. During adolescence, I had many doubts and fears. Today, I want to explore more of the fashion world, and I know that I have the competence to do so." 5 - Could you tell us about some plans, projects, and ambitions you aspire to? "Of course. I have future plans to open my own aesthetics clinic and develop my own professional skincare and haircare products. I'm putting a lot of effort into making this expectation become a beautiful reality. I see myself in a few years living in a new country, with my family close by, my businesses thriving, and enjoying a peaceful life." 6 - It is evident that you are a very self-care-oriented woman. Do you have any complementary activities or hobbies? Which ones? Do you consider them to impact your life in any way? "I love taking care of myself, and I'm really enjoying this phase. I take care of my body, my thoughts, my nutrition, my skin—basically, anything that makes me a better person has my attention. Today, without a doubt, I am more attentive to areas that I didn't care about as much before." 7 - Have you always had this optimistic mindset and way of living? What tips would you give to those seeking a more carefree lifestyle? "No, I haven't always had this mindset. I always dreamed of living part of what I'm living today, but I never imagined that I would actually achieve it. I didn't have an easy childhood, but I had a lot of love, and from a young age, I always pursued my dreams. I worked for five years in a company, starting at a young age of 16, and I recognize that it taught me a lot, especially about wanting to grow. Moving to a different state took courage. I completely stepped out of my comfort zone because I wasn't as close to the people I love. I left Rio Grande do Sul and moved to Santa Catarina, then later to São Paulo, and now I live in Portugal. Today, I can confidently tell people that they shouldn't let fear dominate their desires. We shouldn't be afraid to leave any uncomfortable situation. The world is vast, and there are many opportunities for those who are brave and determined. To achieve goals, we should always have targets and plans and never give up. After all, no beginning is easy." 8 - Last question, but not least: If you could display a message on a billboard, what would it say? "The impossible is just a matter of opinion. Protect yourself and follow your dreams."

  • Micro Bags: The Trend Redefining the Concept of Miniaturization

    Photos from @mschf promotion The fashion industry is constantly surprising us with innovative trends, but it seems that the micro bags trend has gone beyond any expectations. After the success of the famous red boots by @mschf, which caused a sensation on social media a few months ago, the brand is back with a bold and ultra-modern creation. This time, they have launched a tiny neon version of the iconic On The Go tote bag by renowned @louisvuitton. This revolutionary microbag measures only a few micrometers and is so tiny that it can only be appreciated through a microscope. With meticulously detailed design, it is a true work of art in miniature scale. @mschf will surely provoke curiosity and admiration from fashion enthusiasts with this unique creation. To make the launch even more special, the microbag will be available this month as part of a batch in the Just Phriends auction, organized by renowned auction house Pharrell Williams. This event promises to be a spectacle for collectors and fashion enthusiasts, who will have the opportunity to compete for this exclusive piece to add to their collection. It's evident that this creation was made to go viral on social media and create a sensation. The question remains: who will bid the most to get their hands on this innovative fashion piece? We are excited to see how far the demand for this microbag will go and what the limits of this revolutionary trend that redefines the concept of miniaturization are. Get ready, as the fashion world is about to be conquered by a new wave of micro-accessories!

  • Winter 2023/2024 Trends: Leather and Tailoring

    by Matheus Hooks Photo Pinterest With the arrival of winter, it's time to explore the trends that will define our style this season. Two dominant trends that stand out on the runways and in the wardrobes of the most fashion-forward individuals are leather and tailoring. In this article, we will delve into these trends and discover how to incorporate them into your own winter style. The Revival of Leather Photo Pinterest Leather makes a strong comeback in the fashion scene this winter. Whether in jackets, skirts, pants, or dresses, leather is a versatile material that adds a touch of boldness and elegance to outfits. This season, it stands out in vibrant colors such as red, electric blue, and emerald green, in addition to the classic black and brown. Pieces like skinny leather pants, structured blazers, and midi skirts are perfect choices for creating sophisticated and contemporary looks. Textured leather and details like zippers and laces are elements that add a modern and distinctive touch. The Sophistication of Tailoring Photo Pinterest Tailoring has always been synonymous with elegance, and this season it takes center stage with a renewed focus. Impeccably tailored blazers and trousers are essential for creating sophisticated and professional looks. However, tailoring also becomes more relaxed and adaptable to casual styles. Oversized blazers and tailored pants paired with sneakers or ankle boots provide a modern and laid-back look. Additionally, the trend of women's tailoring brings pieces such as dresses and jumpsuits with precise cuts and feminine details, combining the sophistication of tailoring with the fluidity and delicacy of women's clothing. Style tips: Photo Pinterest - Combine a colorful leather jacket with a pleated midi skirt and a knit sweater for a balanced look that blends sophistication with urban style. - Try skinny leather pants with a silk blouse and a structured cut blazer for an elegant and modern look. - Wear an oversized blazer with tailored trousers and sneakers for a chic and relaxed outfit. - For a feminine touch, opt for a tailored dress with delicate details such as ruffles or floral prints. Photo Robert Kamau by Getty - disclosure Pinterest Winter 2023/2024 brings forth two powerful trends: leather and tailoring. Both offer a plethora of possibilities to create sophisticated, elegant, and modern looks. Whether you incorporate a vibrant leather jacket or invest in well-tailored pieces, you'll be ready to face the season in style. Remember to adapt these trends to your own personal taste and create unique combinations that express your individuality.

  • Fernanda Bicalho Shines in International Fashion Editorial

    Photos: Gudinni - @gudinni Clothing: Beme Clothing - @beme.clothing Shoes and Accessories: Gallitos - @gallitos_ Beauty & Hair: Aranza Galindo - @azagalindo Jewelry: @perlas_del_alma Hooks team Fashion Director: Matheus Hooks - @ directorhooks Marketing Director: Matheus Lopes - @ mathlopes Brazilian model Fernanda Bicalho has become a rising star in the international fashion scene. With agencies in Paris, Milan, and Mexico, this Sao Bernardo do Campo-born beauty is making waves across borders. Currently based in Mexico, Fernanda has exciting trips planned this year to Los Angeles, Milan, and Paris. Not only excelling as a model, Fernanda has also embraced her role as a digital influencer, representing various brands. Her passion for photography, video creation, and editing has added a new dimension to her career. Embracing this new phase of her life, she is determined to achieve all her goals with unwavering dedication. Stay tuned as Fernanda Bicalho continues to make her mark on the global fashion industry, captivating audiences worldwide with her undeniable talent and multifaceted pursuits.

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