"STARS' EDITION COVER - MAY ISSUE PHOTOS - Alvaro Schimmel HOOKS TEAM FASHION DIRECTOR - Matheus Hooks MARKETING AND DESIGN DIRECTOR - Matheus Lopes Thaís Giraldelli, a visionary entrepreneur in the beauty field, has been capturing the spotlight as a pioneer in eyelash extensions in Brazil. Additionally, she is also a renowned influencer and speaker. Recently, we had the privilege of interviewing her, right after her participation in the second edition of the Beauty and Business Conference at the prestigious Harvard University in the United States. The talented influencer, who exudes confidence and beauty, was featured on the red carpet of the Cannes Film Festival. Dressed in a stunning embroidered gown by Patricia Bonaldi, the renowned Brazilian designer of the PatBO brand, Thaís completed her look with a dazzling set of jewelry from Laura Marchi Joalheria. During our exclusive interview, Thaís shared her experiences and perspectives on the Cannes Film Festival and her rising career. Here are the highlights of the interview: 1. How do you feel about the fact that this edition of the Cannes Film Festival featured the highest number of female directors? Thaís Giraldelli: "I feel that this is a reflection of the women's movement that is happening in all areas. Women are dedicating themselves to studying and specializing at a much higher rate than men. I believe we will see an increasing number of women in all sectors in the coming decades, which is a source of great pride." 2. What was your experience like participating in the second edition of the Beauty and Business Conference at Harvard University? Thaís Giraldelli: "When I was invited, I was so overwhelmed with emotions that I even cried. Since then, I spent months preparing for this moment. Speaking at Harvard is a significant achievement, and I treated this opportunity with the utmost care it deserved. The lecture was a success and certainly a milestone in my life and career." 3. Could you tell us a bit about the dress you wore on the red carpet of the Cannes Film Festival? Who designed it and what was the inspiration behind the design? Thaís Giraldelli: "The dress was designed by the talented Brazilian designer Patricia Bonaldi. Made of tulle and embellished with silver sequins, it perfectly matched my desire for an elegant, sparkling, and classic look." 4. In addition to the dress, you also wore a set of diamonds from Laura Marchi Joalheria. Could you tell us more about these pieces and how they complemented your look? Thaís Giraldelli: "The jewelry made all the difference! A diamond-studded necklace with a diamond pendant paired perfectly with the ear cuff and the ring - a true masterpiece - in white gold and adorned with diamonds. The pieces from Laura Marchi Joalheria added a touch of sophistication and glamour to my look, magnificently complementing it." 5. How do you feel about being invited to attend one of the most important events in the film industry, such as the Cannes Film Festival? Thaís Giraldelli: "I was extremely honored with this invitation. It is the dream of countless women to walk the famous red carpet. It is thrilling, and you truly feel like you're inside a movie! I hope to return next year and also share this experience with all the people who were rooting for me in Brazil." 6. What were your impressions when you saw other personalities like Marina Ruy Barbosa, Izabel Goulart, Bruna Biancardi, Alessandra Ambrosio, Rafa Kalimann, and Adriana Lima shining on the red carpet alongside you? Thaís Giraldelli: "They are incredible! I took inspiration from their looks to choose my own. After all, Cannes is not just a film festival; it is a fashion and trend event where we showcase dresses that could be on the runways of Fashion Week. They are completely disruptive and conceptual creations." 7. Besides participating in the Cannes Film Festival, do you have any other upcoming projects or events you'd like to share with us? Thaís Giraldelli: "I have many amazing things planned for this year. Who knows, maybe I'll be part of an event even bigger than the Cannes Film Festival? I promise to share everything with you all! Stay tuned!" -------------- "Thaís Giraldelli continues to captivate the world of fashion and beauty with her determination, talent, and charisma. Her presence at the Cannes Film Festival and her inspiring journey serve as an example for young entrepreneurs who aspire to follow their dreams. Be prepared for more remarkable achievements and impressive accomplishments from this visionary influencer." Matheus Hooks - Fashion Director Hooks International.

Black Soul for the First Time in Europe! At the Galleria San Babila in Milan, a unique event is about to captivate the world of fashion. Get ready for the BLACK SOUL exhibition, which brings to the forefront the beauty and richness of Afro-Brazilian culture, while showcasing models who have historically been underrepresented on runways and in editorials. Conceived by renowned fashion photographer Glauber Bassi, who is based in Milan, this exhibition promises to shed light on the black community of Salvador. With a solid international career and a background in the prestigious Istituto Europeo di Design, Bassi has contributed to major publications in the industry, including the iconic Vogue and Harper's Bazaar magazines. Invited by international model Carlos Cruz, known in the capital city of Bahia as the "king of the favela," Glauber Bassi turned his focus back to Brazil and brought forth the BLACK SOUL exhibition, which will be unveiled to invited guests in São Paulo. This exhibition goes beyond fashion; it is a true homage to the black soul of Salvador. The photographs were produced at iconic locations in the city, such as Pelourinho, Santo Antônio, and Gamboa. Incorporating Afro-Brazilian elements into the scene, such as straw, drums, basins, and ethnic graphics, the photographs highlight the cultural richness and traditions of this community. Each image is an artistic reinterpretation of Afro-Brazilian symbols, exploring vibrant colors and authentic expressions. The opening of the BLACK SOUL exhibition, which will take place soon, will be a moment of unity and celebration of diversity. The exhibition showcases the importance of representation in the fashion industry, highlighting models who have faced challenges in their careers due to a lack of inclusion and opportunities. Now, their voices and presence shine with pride, redefining standards and breaking barriers. The careful curation of BLACK SOUL was carried out by professionals dedicated to conveying the message of valorizing Afro-Brazilian culture. Each photograph is a testament to the beauty, strength, and legacy that the black community carries within. Don't miss the opportunity to experience this unique journey! The BLACK SOUL exhibition will be open to the public at the Galleria San Babila in Milan. Prepare to be enchanted, inspired, and to celebrate the Afro-Brazilian soul that manifests itself through fashion. Be part of this celebration of diversity and representation. BLACK SOUL is an invitation to recognize and appreciate the cultural and artistic contributions of the black community. It's an experience that goes beyond fashion and connects us to stories of resilience, self-expression, and empowerment. Come and join the journey through Afro-Brazilian soul and fashion in Milan. The BLACK SOUL exhibition awaits you!

"LIFESTYLE" EDITION COVER - MAY ISSUE Photos: Max - @ maaxcarvalho Beauty: @ prontas_paraosim @ karlatravelqueen Team Hooks: Fashion Director: Matheus Hooks - @ directorhooks Marketing and Design Director: Matheus Lopes @ mathlopes Writer: Nubia Dias - @ diasnubia Perfil oficial KARLA @karlalimaj Karla Lima is a Civil Engineering graduate, Product Owner, travel enthusiast, entrepreneur, digital content creator, and now, she proudly announces her new role as an author. This multifaceted woman has an admired journey, having achieved and fulfilled various dreams through her perseverance, focus, discipline, and courage. She hails from Araci, Bahia. Karla possesses a strong and admired personality. In an interview, she makes it clear that she is passionate about travel. She does not shy away from the challenges encountered along the way. With courage, audacity, and awareness of her ability to overcome obstacles, she forges ahead. This inspiring woman is also synonymous with empowerment. Karla is incredibly charismatic and empathetic. She feels fulfilled when she can help others and shares a great rapport with her followers. Through her Instagram, those who follow her know how eventful her life is, and she consistently shares her moments, thoughts, and itineraries with her audience. There is no doubt that Karla recognizes the importance of strong willpower to pursue dreams and goals, and she certainly possesses an abundance of determination in her life. We, at Hooks Magazine, feel incredibly honored to share more of the story and thoughts of this remarkable woman! Check out this amazing interview: 01 - To get to know you better, could you mention three words that best describe you? "I am a highly determined woman, disciplined, and intelligent. I consider these three characteristics to be crucial aspects of my personality as they have been with me since childhood. I am driven by an inner desire and a deep conviction that I can overcome obstacles to achieve my goals. Determination is the fuel that keeps me motivated, persistent, and focused even in the face of challenges and adversities. When I refer to intelligence, I don't just mean academic knowledge, although I have always enjoyed studying. I mean intelligence in terms of constantly seeking knowledge to broaden my horizons. This desire led me to explore traveling, learning about other cultures, languages, acquiring new skills, adapting, and expanding my repertoire. Discipline is my strength; it propels me to consistently take action towards my dreams. It is my constant companion, keeping me focused even in the face of distractions or setbacks. Being a disciplined person helps me resist the temptation of shortcuts and keeps me committed to my goals, principles, and values." 02 - Through your Instagram, it is evident that you are a woman who loves to travel. Have the trips you have taken contributed to your life in any way? How so? "I absolutely adore engaging in exciting, challenging, and out-of-the-ordinary activities. I have a spirit of exploration and am always willing to take risks in pursuit of new experiences and adventures. Traveling allows me to immerse myself in different cultures, traditions, customs, and ways of life, which greatly enriches my life by expanding my understanding of the world, providing a broader perspective, and fostering a deeper appreciation for human diversity. One of the most impactful experiences was when I visited the Middle East. I felt an incredibly strong connection with Egypt, a place filled with rich and fascinating stories, with an ancient civilization dating back thousands of years. The Egyptian culture, the ancient religion with its deities, the pyramids, the pharaohs' temples, the art, literature, and traditions all captivated me. When I was in the Sahara Desert, I felt an overwhelming sense of joy. The wind, the silence, the soft sand... everything was beautiful! In fact, I witnessed the most breathtaking sunset there; it was truly a spectacle. I was deeply moved by the experience. I understood why the people born and raised there do not leave their country and roots, despite the challenges they face. 'It is possible to suffer from the heat of the desert and still love it,' I thought." 03 - Karla, you have a YouTube channel, right? What kind of content do you focus on? Where did the inspiration come from? "Yes, I have a YouTube channel called 'Karla Travel Queen.' It revolves around what I love the most: traveling. On my channel, viewers can find a series of engaging and informative videos about travel destinations around the world, ranging from popular spots to hidden gems in unexpected places. For instance, I filmed a video exploring a secret tomb in Saqqara. My channel takes viewers on a true journey through different countries, showcasing their breathtaking landscapes, historical landmarks, architectural wonders, and unique cultural experiences." 04 - Speaking of travel, what experience would you recommend to someone who wants to travel? And what would you advise against? "I highly recommend solo travel as an incredible and enriching experience that everyone should try at least once in their life. When you embark on a solo journey, you open yourself up to a world of discovery, personal growth, and unparalleled freedom. I also recommend traveling to the Middle East, home to one of the world's oldest civilizations. The region is rich in history and offers the opportunity to explore awe-inspiring archaeological sites and monuments, as well as stunning natural landscapes. Explore Brazil as well. Our country is blessed with stunning natural beauty, from the vast white-sand beaches of the Northeast to the Amazon Rainforest, Pantanal wetlands, and the majestic Iguaçu Falls. It's evident that our country offers a variety of unique landscapes. Moreover, Brazilian culture is diverse and vibrant, with influences from indigenous, African, and European cultures. On the other hand, I advise against neglecting to invest in travel. Make financial planning a priority. Investing in travel is one of the best decisions you can make in life. Through travel, you gain experiences and memories, personal growth, cultural expansion, a break from routine, stress reduction, and an expansion of happiness. I believe nobody feels sad while traveling. It's also important to note that traveling to the Middle East without a tour guide is not recommended. Guides have extensive knowledge about the local areas, and your trip will be more enjoyable and hassle-free. However, Dubai, Abu Dhabi, and Doha are relatively easier regions to visit, as many people speak English there." 05 - Karla, you are an empowered woman who inspires many followers. How does it feel to know your relevance? "Every morning, when I look at myself in the mirror, I see an empowered woman staring back at me, her strength reflected in her eyes. I take pride in my journey and I know that the experiences and challenges I've faced were essential in shaping who I am today. I recognize the power within me and the responsibility I carry to inspire other women. When I receive messages of gratitude and admiration from my followers, my heart fills with joy. I know that my words and actions are positively impacting the lives of other women, encouraging them to embrace their own authenticity and believe in their potential. Every achievement, big or small, of my followers is a shared victory, a reminder that everyone can achieve their goals. I acknowledge that my purpose in life extends beyond my own personal journey. I want to share my experiences and lessons learned so that others may find guidance and courage to carve their own paths. To me, the true essence of life lies in helping and inspiring others." 06 - Is it true that you are releasing a book? Tell us more about this exciting news. "It is true! The long-awaited day has arrived! I am thrilled to announce the release of my book, 'A Life Without Sugar.' This book aims to 'open people's eyes' to the hidden dangers of excessive sugar consumption while providing the necessary tools to lead a healthier life. 'A Life Without Sugar' is the comprehensive guide that will help readers break free from this vicious cycle and regain control over their dietary choices. My book is based on extensive scientific research as well as personal experiences throughout my journey of over 2 and a half years without sugar. It covers a range of important topics, from the science behind the subject to practical strategies for gradually reducing and eliminating sugar from one's diet. I also explain a sugar detox action plan, which is a step-by-step guide to gradually reduce sugar dependence and adopt a more balanced eating approach. Readers will also have access to delicious and nutritious recipes, meal planning, and strategies for dealing with intense sugar cravings, empowering them to confidently embark on a sugar-free life." 07 - Did you ever dream that you could go this far? "I take great pride in what I have achieved so far, and I also know that I have much more to accomplish. A girl raised in the interior of Bahia, from a humble family, that many people didn't believe could reach where she is now. But I believed and I made it. I learned to turn my dreams, my expectations, into reality. Looking back, I am proud of every accomplishment I have achieved. Today, I am independent, a graduate in Civil Engineering, I have studied abroad, traveled to many countries, inspire people to travel, and am a reference when it comes to a healthy lifestyle. My dreams are infinite. Each goal I reach is just a step towards new challenges. I always allow myself to dream even higher, and I am always ready to embrace everything the future holds for me." 8 - Last question, but not least: If you could display a message on a billboard, what would it be? "Time is everything." Time is a limited resource we have in our lives; we cannot recover it or acquire more, which makes it extremely valuable. This phrase, for me, is a constant reminder of our own mortality. It reminds us that life is fleeting and transient, and we should make the most of every moment while we can. Time urges us to live intensely, to embrace the present. Therefore, appreciating and managing time well is essential for living a fulfilling and satisfying life."

Fashion designer chooses his best friend as inspiration for his latest collection Photo Ze Takahashi / @agfotosite São Paulo, May 29, 2023 – Last Sunday, on the 28th, fashion designer Walério Araújo brought the iconic figure of Elke Maravilha as inspiration to the runway of SPFW N55. Extravagant and modern clothing pieces were showcased in a spectacle that embraced the vibrant colors of the LGBTQIAP+ flag, a cause championed by the model long before it became a global topic of discussion. On the runway, the color palette ranged from red to black, representing the different phases of Elke's life story. Body suits, jumpsuits, blazers, dresses, and high boots were among the chosen pieces by the designer. The concept aimed to narrate a story of friendship and love translated into unique and timeless garments. Walério Araújo, known for his bold and audacious designs, found inspiration in his deep connection with Elke Maravilha, who was not only a muse but also his best friend. Elke's vibrant personality and commitment to inclusivity served as the driving force behind this collection. Photo: Marcelo Soubhia /@agfotosite Elke Maravilha, a Brazilian model, actress, and TV personality, was a pioneer in advocating for LGBTQIAP+ rights and diversity within the fashion industry. She fearlessly expressed herself through fashion and played a significant role in breaking down barriers and challenging societal norms. Walério Araújo's collection pays homage to Elke's legacy, capturing her essence through avant-garde fashion. The designs seamlessly blend eccentricity with elegance, reflecting the vibrant spirit and individuality that characterized Elke's persona. The SPFW N55 runway show became a platform to celebrate the extraordinary life of Elke Maravilha, reminding the audience of her influential presence in the fashion world and beyond. Walério Araújo's collection serves as a testament to their enduring friendship and mutual admiration. Photo Ze Takahashi / @agfotosite By choosing Elke Maravilha as his muse, Walério Araújo continues to push boundaries and challenge conventional standards in the fashion industry. His collection not only showcases his exceptional craftsmanship but also pays tribute to an iconic figure who left an indelible mark on Brazilian fashion and LGBTQIAP+ activism. As the fashion industry evolves, it is vital to remember those who paved the way for inclusivity and self-expression. Walério Araújo's tribute to Elke Maravilha at SPFW N55 stands as a powerful reminder of the importance of embracing diversity, both on and off the runway. Photo: Marcelo Soubhia /@agfotosite Stay tuned for more updates on this groundbreaking collection and the inspiring legacy of Elke Maravilha. Photo Ze Takahashi / @agfotosite

Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite Unveil fashion brand FORCA's bold concepts and audacious creativity in its dazzling debut at SPFW N55 São Paulo, May 28, 2023 – Last weekend, the creative force of stylist Vivi Rivaben and visionary visual artist and music producer Silvio de Marchi took over SPFW N55 with an explosion of authentic, urban and contemporary style. totally out of the ordinary. The Forca 003 - Substructure collection surprised everyone with its solid shapes, brutalist aesthetics and striking contrasts. Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite In its first appearance at SPFW, FORCA presented daring 50 looks, where the raw materials used included rubber, leather, latex, resin, tapestry, gauze and linen. To further increase the impact of the pieces, the brand had the outstanding presence of the renowned rapper Filipe Ret, who debuted with attitude on the catwalk. It is worth mentioning that, in less than a year of existence, FORCA has already dressed contemporary artists who are true references, such as Alok, Negra Li, Linn da Quebrada and Xamã. With its transgressive approach and avant-garde style, the brand conquered space in the fashion scene, challenging conventions and redefining the standards of contemporary fashion. Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite FORCA represents a new era in the fashion industry, where the concept of daring is combined with environmental responsibility. Stylist Vivi Rivaben and visual artist Silvio de Marchi not only create spectacular pieces, they are also committed to sustainable practices throughout the production process. Their dedication to using eco-friendly materials and conscious production techniques sends a powerful message that it is possible to be bold while preserving our precious planet. Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite In this innovative journey, FORCA proves that fashion can transcend conventional boundaries and defy expectations. With their Substructure collection, they establish a new visual language, exploring the possibilities of fashion as a form of artistic expression. The SPFW N55 witnessed the birth of a new trend, with FORCA leading the way to a future where fashion is synonymous with courage, originality and sustainability. Prepare to be amazed and inspired, as FORCA is here to challenge, empower and transform the way we look at fashion. Forca Studio SPFW N55 Photo - Gabriel Capelletti - @agfotosite

"BUSINESS" EDITION COVER - MAY ISSUE Website - lithairshop.com Tiktok - @l_it_hair Instagram - @l_it_hair Photos - Alejandro - @infiernno Make - Andy - @andresurdapilletamakeup Hair Wig - @l_it_hair Total look - @dolcegabbana Team Hooks Fashion Director - Matheus Hooks - @ directorhooks Marketing and design Director - Matheus Lopes - @mathlopes From Model to Businesswoman, Ana Namor Takes the Human Hair Wig Industry by Storm Ana Namor, born in Russia and currently residing in Mexico, embarked on a journey that has led her to become a successful entrepreneur in the wig industry. Her passion for sports and love for physical activities has always been evident since her childhood. Starting her career as a dancer, Ana's life took a dramatic turn when she witnessed an awe-inspiring aerial acrobatics show. Intrigued by the transformation process involving makeup, wigs, and extensions, she immersed herself in the world of hair styling and gradually honed her skills. Having captivated audiences with her stunning beauty, Ana embarked on a modeling career at the young age of 16. Balancing both her modeling endeavors and performances, she traveled to over 12 countries, gracing the grandest stages and clubs worldwide. Her talents and striking appearance were recognized in magazines across Russia, Bulgaria, and Turkey. Ana is dedicated entirely to her entrepreneurial ventures in the wig and human hair industry, which serves as the focal point of our interview below. Interview with Ana Namor, Founder of LIT HAIR 1. How did you decide to enter the human hair wig industry and establish your own brand, LIT HAIR? I used to work as a pro gymnast and performed in many shows all over the world. What always fascinated me was the makeover process, with the whole makeup, hair wigs, and extensions. You could become a completely different person in a matter of hours! Since then, I learned a lot about the hair wigs and extensions industry, as it was part of my daily life and work, both as an artist and a model. 2. What are the key differentiators of LIT HAIR's human hair wigs compared to other brands available in the market? I would say the quality of hair and client service that we provide. Most of the big brands in the market are using remy hair, which is the closest natural-looking hair made of synthetic materials. There is nothing wrong with remy hair, but they do differ from natural ones. They are heavier, and you cannot style them using hot tools or color them, etc. At LitHair, we only use 100% human hair that you can treat just the same as your own! 3. How do you ensure the quality of LIT HAIR's products, especially considering that they are shipped worldwide? I personally ordered and tried all the products that we are going to sell. The ones that I found not good enough, I simply don't work with. Because I myself know how it is to spend all day wearing a wig/hair extensions. 4. What are the main challenges you face in managing a business that serves international customers? I would say shipping, because that is something that cannot be controlled personally and includes third-party shipping companies that are used by all major brands. And of course, as a perfectionist, I want my customers to receive their products as soon as possible. 5. How do you select human hair suppliers to ensure only the finest materials are used in LIT HAIR's wigs? Same as I mentioned before, the only way to secure the quality is to check and revise it all personally by the team. We test them, we color them, we try to cut them and see how the product reacts. Plus, we stay in regular contact with the supplier directly to discuss the quality. 6. How do you stay updated on customer trends and preferences regarding human hair wig styles? Does LIT HAIR offer customized options? Social media spreads trends and new season ideas so fast nowadays. You don't need a special occasion or occupation anymore to let yourself wear a bold outfit or wig or change your look completely. We do have an entire color palette, and we can customize wigs and hair extensions of any color, including red, blue, or pink, and any length and style. Curvy red blonde? You got it! Kim Kardashian's perfect long silky dark? You got it! Anything! And it will all still be 100% human hair, which means you can wear and use it just the same as your own.

Image disclosure Instagram @ canaldragbox Visual Id @ joseffersson Thairone Cavalcanti and Eduardo Kunst, known as Tatá M. Shady and Olive Oil, are the creative duo behind the Brazilian YouTube phenomenon, the DragBox channel. Since March 2019, they have been captivating viewers with their irresistible blend of drag queen art, pop culture, and entertainment. In an exclusive interview, Thairone and Eduardo reveal how it all started as a fun joke and transformed into a overwhelming passion. With hilarious videos and commentary on RuPaul's Drag Race, they have gained a devoted fan base craving for more. Now, they are ready to surprise us even further with future projects and remind us of the importance of following our dreams and loving ourselves. Get ready to embark on a journey filled with glitter and empowerment alongside these stars of drag queen art and pop culture. Welcome to the magical world of the DragBox couple. Confira entrevista exclusiva: 1. How did the idea of creating the DragBox channel come about, and why did you decide to focus on topics related to drag queen art and pop culture? It all started as a big joke. Tatá used to do drag and invited me (Olive) to give it a try and see what I thought, and I absolutely loved the experience! We gradually developed a fondness for the drag world, makeup, and related things, and that's when we decided to create the channel, to give some "purpose" to our drag personas. Since we were getting into drag every week, why not film videos for YouTube while in drag, right? Haha. In the beginning, the channel started with videos commenting on the reality show RuPaul's Drag Race, which has always been a huge inspiration for us. We also shared a bit about our own experiences, always in a humorous way. But I can say that there was never a big plan regarding the type of content we would cover on the channel. Everything happened very naturally, following our hearts. This is how our most successful segment, "EAD com Dragbox," was born. It came about after a random conversation during a Drag Race review, discussing the metamorphosis of a butterfly, which ended up going viral on the internet. 2. How did you two meet? The first time we saw each other was at a karaoke night in João Pessoa, the city where we lived. We exchanged glances, but neither of us had the courage to make a move. Luckily, the next day we found each other on a dating app and matched. We were very fortunate because Tatá had already left João Pessoa and returned to her hometown in the countryside. However, her profile miraculously appeared to me, and we were lucky enough to have that match. Image disclosure @canaldragbox 3. How do you choose the themes and content to be covered in your videos? There are two ways we choose the themes for our videos. One of them is through the channel's recurring segments, which we do at least once a month. Examples include "EAD com Dragbox" (Learning with Dragbox), "Desmontando" (Unveiling), "Fofocas dos Inscritos" (Subscriber Gossip), "Quadro Culinário" (Cooking Segment), and so on. As for the non-recurring videos, we usually choose topics based on events or viral videos that happened during the week. If there's a funny video going viral, we always think of a script to create a video around it. 4. What has been the most memorable moment since the creation of the channel? There have been many memorable moments, but without a doubt, it was our participation in CCXP 2022 (Comic Con Experience). We were aware that our audience had grown, that there were people who liked us, but it was at that event that we realized the magnitude our work had reached. We had been recognized by fans on the street before, and it was always a great experience, but at CCXP, it was something surreal. We had never had so much interaction with people who follow our content and appreciate us for who we are, and that is incredible. Image disclosure @canaldragbox 5. What are the biggest challenges you face in managing a YouTube channel? There are some challenges, just like in any other job. It's not always smooth sailing. But undoubtedly, dealing with numbers is something that messes with our heads. Nowadays, we make a living from this, paying our bills with our work on the internet. So, the fear of not producing relevant content is always present because we're afraid of losing everything we've built. We're a bit more at ease with this now, and we've even brought up this topic in our therapy sessions, but it's still something we worry about. 6. What are the future plans for the channel? Any special projects in mind? We have an incredible project coming up called "EAD com Dragbox Ao Vivo" (Learning with Dragbox Live), where we'll have the experience of answering questions from our followers in real-time. We're still finalizing the details, but very soon we'll have more information about the location and format of the event. Image disclosure @canaldragbox 7. What are the main messages you want to convey to Dragbox viewers? Joy and love. We live in a world that can be quite chaotic, where people are increasingly anxious and depressed. So, knowing that our content also serves to bring comfort to people's hearts and make their day happier is priceless. We also like to make it very clear that we are a couple and always bring videos with that theme to soothe people's hearts and show that love does exist, and we can find someone who understands and accepts us just the way we are. 8. How do you believe Dragbox contributes to breaking stereotypes and prejudices regarding the LGBTQIAPN+ community? Currently, we have a very inclusive language within the channel, reaching audiences of all ages, from the youngest to the mothers and grandmothers of families. By entering the homes of Brazilian families in such an organic way, it is very important to break barriers. Sometimes, by watching us and enjoying our content, more conservative people start to understand how things work better and become more open to understanding other people within our diverse community. They start to respect and appreciate them more. Image disclosure @canaldragbox 9. Leave a special message for our readers, any message you believe is necessary. It's never too late to start over. We started the channel after already choosing our courses and careers, but none of that was an obstacle for us to dive into this new adventure that has now become our biggest dream.

"ART" COVER EDITION - MAY ISSUE Photos: Lucas Brandão @ lucasbrando Beauty: Jessyca Tommasi @ jessycatommasi Pros. House Mazzutti @ housemazzutti Team Hooks Fashion Director: Matheus Hooks - @ directorhooks Marketing and Design Director: Matheus Lopes - @ mathlopes Ita Mazzutti, renowned fashion photographer, has achieved a solid career over more than 15 years in the world of photography. With experiences on four continents - Americas, Europe, Asia, and Africa - Ita has captured the essence of Brazilian fashion in his digital gallery, capturing portraits of artists, models, and influencers. His journey is characterized by a loyal, courageous, and pioneering spirit that has gained him an increasingly larger audience and impact in the world, building a significant following in the digital era. Shy, reserved, and critical, getting to know Ita up close is to enter a creative and authentic mind. His photographic style is marked by shadows, warm light, and a classic gaze, expressing the challenges of artistic and social self-acceptance present in his works. His photographs transcend time and the contemporary, naturally conveying the identity of Brazilian fashion and the genuine features of men and women who were born to shine. With his work featured on numerous covers and editorials of Brazil's top magazines, Ita Mazzutti has emerged from a landscape where the physical meets the digital. In addition to his photography work, the artist also conducts in-person workshops for VIP groups of students, sharing his forward-thinking perspective on trends and his courage to break through any fear. In this exclusive interview, Ita Mazzutti reveals the challenges faced when directing fashion and advertising photo and video shoots, the importance of artistic and social self-acceptance in his work, his approach to creating authentic and timeless photo shoots, and how he manages to convey the identity of Brazilian fashion through his photographs. Check out the interview: 1. What are the main challenges you face when directing fashion and advertising photo and video shoots? "When it comes to advertising, I believe the challenge is to take all the client's references and briefing and put your own identity into the process and the result. It's not always easy to change something or try to alter the initial idea because it's about a brand. But with the collaboration of the entire team and those involved, the exchange of ideas and knowledge can lead to an incredible outcome." 2. How do you approach the creation of photo shoots that convey an authentic and timeless message, regardless of the profile of the model or celebrity involved? "I love the concept of capturing and creating in the way I believe to be beautiful. For me, this process involves art, beauty, and emotion, going beyond assembling all the references, moods, etc. I believe in photography as pure art, and I rely on feeling something in the moment and trying to create with everything I have in my mind, which I call 'a backdrop of memories'." 3. What is the importance of artistic and social self-acceptance in your photographic work? How do you deal with the challenges associated with this issue? "I believe that photographers, as well as other artists and professionals, always go through phases. One of them is self-acceptance, understanding your identity, knowing where you excel, but also acknowledging that there are moments of questioning. However, I see this positively because it makes us stop and think, and often that's where we step out of our comfort zone or resolve conflicts of artistic identity." 4. What are the main differences between photographing celebrities and photographing people outside the artistic sphere? Do you adopt different approaches for each of these contexts? "This is something I like to talk about. People tend to only see my work with models and celebrities and perhaps think that I don't work with anyone outside of that sphere. But I'm always trying to show that it's not the case. I love my work and have a passion for doing it with anyone, and sometimes working with people who are not part of the industry challenges me more and is where I recognize my ability to create something beautiful with all individuals. We can all feel that way, in fact, we should feel beautiful and photogenic, and my job is to convey that through photography, through my art." 5. How do you manage to convey the identity of Brazilian fashion through your photographs? What are the key elements you seek to capture to represent this identity faithfully? "I am extremely passionate about our country, given the vastness of different cultures, natural beauty, and people. And when it comes to Brazilian fashion, I see it this way: diversity, incredible talent, and amazing professionals. When I have pieces or collections in my hands that I can combine with my photography, whether for a campaign or personal work, it brings value and a result that fulfills me. Transmitting the identity of Brazilian fashion is about passion, love, joy, and beauty." 6. How have your experiences in different continents influenced your artistic vision and photographic style? "Thanks to my work, I have been to marvelous places that I might not have had the opportunity to visit otherwise. Encountering different cultures allows us to expand our ideas and knowledge socially and visually, and for photography, this is extremely important as we have this plurality in our hands. From a commercial and market perspective, it also helps us understand the various forms of delivery and results with brands and audiences in general." Ita Mazzutti continues to make his mark in the world of fashion through his creative and authentic vision. With each new challenge, he surpasses himself, utilizing his passion for art and multicultural experience to create works that transcend geographic boundaries and inspire people around the globe. His contribution to Brazilian fashion is undeniable, showcasing to the world the diversity and talent that permeate the country's fashion scene.

A fusion of music and fashion takes center stage as Dua Lipa showcases her debut collaborative collection with Versace in a grand Cannes affair. PHOTO VERSACE - RELEASE No pulsating heart of the French Riviera, where glamour and style converge, an electrifying partnership was brought to life. On Tuesday (23), amidst the dazzling lights and shimmering sea, pop sensation Dua Lipa debuted her highly anticipated fashion collaboration with none other than the legendary designer and creative director of Versace, Donatella Versace. The result? A magnificent collection christened "La Vacanza" that perfectly encapsulates the essence of vibrant Cannes and its vibrant denizens. PHOTO VERSACE - RELEASE Dua Lipa, known for her chart-topping hits and unapologetic style, showcased her multifaceted talents by venturing into the realm of fashion. Collaborating closely with Donatella Versace, the British songstress proved that her creative prowess extends far beyond the recording studio. "La Vacanza" stands as a testament to her innate fashion sensibilities and the shared vision with the iconic Italian fashion house. The collection radiates a captivating energy, drawing inspiration from the allure of vacation escapades and the carefree spirit of summer. As models sashayed down the runway, the audience was transported to a world of opulence and extravagance. Bold, vibrant prints and luxurious fabrics adorned each ensemble, embodying the synergy between Dua Lipa's artistic expression and the inimitable Versace aesthetic. PHOTO VERSACE - RELEASE From flowing maxi dresses to tailored suits, every piece exuded a sense of confidence and empowerment. The collection effortlessly blended sensuality with sophistication, celebrating the female form and embracing individuality. As Donatella Versace herself stated, "Collaborating with Dua Lipa was a true delight. Her passion for fashion shines through every design, and together we created a collection that captures the spirit of summer joy and timeless elegance." PHOTO VERSACE - RELEASE "The debut of "La Vacanza" marks a milestone in Dua Lipa's journey as a creative force, expanding her influence beyond music and into the realms of high fashion. The collaboration with Versace represents a harmonious fusion of two artistic powerhouses, a meeting of minds that has resulted in a collection that resonates with fashion enthusiasts and trendsetters worldwide." - Matheus Hooks (Fashion Director Hooks Magazine). PHOTO VERSACE - RELEASE As Cannes continues to be a hub of inspiration and creativity, Dua Lipa and Donatella Versace have undoubtedly left an indelible mark on the fashion landscape. "La Vacanza" serves as a testament to the infinite possibilities that arise when music and fashion intertwine, leaving us eagerly anticipating the next chapter of this extraordinary collaboration. PHOTO VERSACE - RELEASE PHOTO VERSACE - RELEASE

Braé Hair Care, a premium hair care brand, launched last Monday (22nd), the complete line of the best seller Essential. The event, which took place at Casa Mollde in São Paulo, was attended by celebrities such as Claudia Raia, Deborah Secco, Reis Rodrigues and Ana Paula Siebert. To present the shampoo, conditioner, leave-in and hydration mask line, the brand created a house with experiences and invited everyone present to reflect on “ What is Essential For You?” .. p> Deborah Secco and Claudia Raia Photo: André Ligeiro Among those present, Claudia Raia attended after the pregnancy of her third child, Lucca, exuding joy “Essential for me is being close to my family and enjoying my youngest child to the fullest” commented. The afternoon was also attended by hairstylists who are partners with the brand, such as Rafael Bertolucci, Ale de Souza and Thiago Fortes. The event brought concepts such as gigantism, art and neon, with 180º cameras, a suspended art gallery, live painting by artist Marie Balbinot and music by DJ Luisa Viscardi. Deborah Secco Photo: André Ligeiro Ana Paula Siebert Photo: André Ligeiro Reis Rodrigues Photo: André Ligeiro Thiago Fortes Photo: André Ligeiro

By Matheus Hooks SUPER MODEL" EDITION COVER - GLOBAL ISSUE Model: @albertonigianne @fordmodelsbrasil Photos: Gabriel - @ gabriel_bertoncel Beauty: @ evangellista_ Fashion stylist: Fabricio Rodrigues - @ frabicu Fashion Producer: Giovanna Toldo - @ gvnnmt Fashion Coord. - Leonardo Augusto - @ leoaugusttoo Robson batista - @ robson_retouch Production: Jean Gutti @ jeangutti Fashion Director (Hooks): Matheus Hooks - @directorhooks Marketing Director (Hooks): Matheus Lopes - @ mathlopes Fashion is a world of dreams and possibilities, where inspiring stories emerge from fortuitous encounters. In this issue, we are pleased to introduce the talented Gianne Albertoni, a multifaceted woman who conquered the hearts of the Brazilian public as a model, actress and presenter. Through an exclusive interview, Gianne shares with us her journey from humble beginnings to success on international catwalks and the entertainment stage. Discovering a Star When we look at the life of Gianne Albertoni , we see an impressive journey that began with an unlikely discovery. While riding her bike in Ibirapuera Park, Gianne was spotted by renowned multimedia artist Sergio Valle Duarte. At the age of thirteen, she took her first steps on the catwalks and, in a short time, became the youngest model to walk in international fashion weeks, paving the way for a successful career. A Life on the International Catwalks Gianne Albertoni conquered the catwalks of renowned brands such as Gucci, Prada, Dior, Dolce & Gabbana, Versace, Roberto Cavalli and Armani. With her imposing height of 1.80 meters, she left an indelible mark on the fashion world, walking for iconic brands and participating in all international fashion weeks. Her influence and talent led her to create campaigns that became references in the industry. A Complete Artist In addition to the world of fashion, Gianne has found her way into the performing arts. She studied theater and acted in several memorable productions. His highlight came with the play "Você Está Aqui", which was later transformed into a series on Canal Brasil. Gianne also shone on movie screens, participating in films such as "Carro de Paulista", "Malu de Bicicleta" and "Muita Calma Nessa Hora", where she played the unforgettable Elke Maravilha. His versatility and talent have been recognized by audiences and critics alike. A Distinguished Presenter Career Gianne Albertoni conquered the public as a presenter in successful programs, taking her charisma and knowledge to the small screen. She started her career presenting Fox Fashion, covering fashion weeks in São Paulo and Rio de Janeiro. It then shined on E! Entertainment Television, featuring programs such as E!Fashion Weeks, Associação Brasil and Eletrika!. Her journey led her to recognition on RecordTV, where she presented Hoje em Dia and won the Prêmio Jovem Brasileiro as Revelation and Highlight in the category of television presenter. To the Present and the Future Today, Gianne Albertoni continues her successful trajectory, diving into new projects and exploring different areas of interest. She is currently in charge of the podcast "Close Certo", where she has the opportunity to interview guests and learn about their stories and truths. This experience has been a true honor for Gianne, allowing her to authentically connect with her audience and explore diverse themes. In this “Super Model” issue of Hooks Magazine, we celebrate the extraordinary journey of Gianne Albertoni , a Brazilian artist who conquered her space in the world of fashion and entertainment, demonstrating that talent and dedication can turn dreams into reality. Her story reminds us that, regardless of our backgrounds, we can achieve great things when we believe in ourselves and embrace the opportunities that life offers us. Check out the exclusive interview with Gianne Albertoni: 1. How was your experience when you were discovered as a model at the age of thirteen? How did it change your life? “It was unexpected. It was a market far from my reality! I come from a simple family and starting to work as a model changed my life and that of my whole family.” 2. What were the challenges you faced walking the international catwalks at such a young age? “For me, it was like a fairy tale. I was very lucky to be surrounded by the best professionals in the business.” 3. What were your most memorable movies and plays? How was the experience of working on these projects? “In the theater, my first play where I did a monologue. At the cinema, I was very calm at that time when I played my first protagonist and of course I played the wonderful Elke Maravilha in Chacrinha's film.” 4. Today you present the podcast “Close Certo”, how is it being to be in front of this project? “A wonderful experience. Being able to talk and know the truth of each guest is an honor.” 5. How did you reconcile your career as a presenter with your journalism studies? What were the main lessons you learned during this period? “Working and studying is not easy for anyone. But I always knew that if you want to be good at what you do, you need to combine studies and practice. That's why I never stopped studying.” 6. What are your future plans and what projects would you like to carry out both in entertainment and fashion? “For the future I want to carry out my projects that are already in progress and create new ones.”

Advisor and publicist details 15 years of experience working alongside celebrities. Photos: Moises - @moisespazianotto < /u> With 15 years of behind-the-scenes experience in the artistic world, Ryck Leonavicius accepted the proposal to launch an e-book to narrate his trajectory marked by curious stories alongside celebrities and personal overcoming. "Backstage" is the title of the post. When they called me to write an e-book, I was surprised and flattered. It will be an opportunity to tell about the advisory work and the backstage of the artistic environment", he says, who will write the book alongside journalist Beatriz Bourroul. Advisor and public relations, Ryck has already worked with strong personalities in the Brazilian news -- Carla Perez, Scheila Carvalho, Aline Barros, Nicole Bahls and Adriane Galisteu are some of the names -- and intends to expand the frontiers of his work for the international market. The e-book is expected to be released by the end of the first half of 2023. Ryck will remember his first steps -- still in the 1990s, he was office boy for presenter Mara Maravilha, who, years ago, later, she became his first adviser. Conquering recognition and credibility is not a simple task. Even more so, in a segment with so many consecrated people. The professional beginning of most people is marked by difficulties and with me it was no different. trust, respecting the individuality of each one, I conquered my space. Everything came step by step", he says. With RL Assessoria, he has also worked with Lívia Andrade, Carla Perez, Simony, Fernanda Lacerda and Jesus Luz and wants to expand his horizons in the market. I want to see the company grow. The universes of music, fashion and gastronomy are some that I want to explore even more.