The End of an Era Photo Julien De Rosa - Disclosure Getty On September 4, 2025 , the fashion world lost one of its most iconic figures. Giorgio Armani passed away at his home in Milan at the age of 91. Known as “Re Giorgio,” Armani revolutionized men’s elegance, turning Italian fashion into a global symbol of sophistication and timeless style. The Rise of a Visionary Giorgio Armani Young Born in Piacenza, Italy, on July 11, 1934 , Armani initially pursued a career in medicine before discovering his passion for fashion. After serving in the army, he worked as a window dresser at the La Rinascente department store in Milan, where he cultivated his design skills. In 1975 , he founded his own label, Giorgio Armani S.p.A., which quickly became synonymous with luxury, innovation, and understated elegance. Reinventing Men’s Style Photo Archive Giorgio Armani Armani pioneered soft, unstructured tailoring that departed from rigid traditional cuts. His minimalist yet sophisticated approach redefined men’s suiting, making it more comfortable and accessible without sacrificing elegance. This innovation left a profound mark on popular culture, especially in cinema, where his designs were famously featured in American Gigolo (1980), starring Richard Gere. Expansion and Legacy Photo Disclosure Armani Under Armani’s leadership, the brand expanded into fragrances, cosmetics, home furnishings, and luxury hospitality. Despite amassing a fortune estimated at over $12 billion , Armani kept his company independent, maintaining meticulous control over every aspect of the brand—from design to marketing. Recognition and Tributes Armani’s legacy is celebrated worldwide. In 2025, France’s First Lady, Brigitte Macron, paid tribute to the designer, highlighting his contribution to fashion and his influence on contemporary culture. Cities such as Milan and New York have hosted exhibitions honoring his work and vision. A Timeless Vision Giorgio Armani was more than a designer; he was a visionary who transformed fashion into an art form that is both timeless and accessible. His vision and dedication have left an indelible mark on the industry, inspiring generations to come. As Armani once said: “Elegance is not about being noticed, it’s about being remembered.” A Final Curtain in Milan His departure will be mourned worldwide. While tributes continue to pour in, Milan prepares for a private farewell, honoring a designer who redefined fashion and lived by an uncompromising vision. Career and life strengths: Aspect Highlight Signature Contribution Pioneered soft, unstructured tailoring for men and women; minimalist, timeless elegance that combined comfort, refinement, and luxury. Cultural Impact Defined modern style in cinema ( American Gigolo ), Hollywood red carpets, and global fashion culture; influenced generations of designers and audiences. Empire Built a multibillion-dollar brand spanning ready-to-wear, haute couture (Armani Privé), accessories, fragrances, cosmetics, home furnishings, restaurants, and luxury hotels. Work Ethic Maintained creative leadership and oversight of his company until the end; known for meticulous attention to detail and independence from external investors. Origins Born in Piacenza, Italy (1934), started in medicine, transitioned to fashion after serving in the army, became Milan’s style visionary. Humanity & Philanthropy Engaged in humanitarian causes, supported the arts, education, and refugee initiatives; known for generosity and cultural influence. Film & Celebrity Influence His designs became symbols of glamour and sophistication in movies and celebrity wardrobes worldwide, elevating fashion as storytelling. Innovation in Fashion Introduced gender-neutral aesthetics, casual luxury, and approachable elegance; redefined suiting and evening wear for modern lifestyles. Legacy & Inspiration Inspired generations of designers, stylists, and fashion enthusiasts; legacy lives on through the Armani Group and his philosophy of enduring elegance. Global Recognition Honored internationally, with exhibitions, awards, and tributes in Milan, Paris, New York, and beyond; respected by peers and fashion institutions.

Photos: Glauco Meneghelli Winner of Miss São Paulo 2024 , Milla Vieira is about to take a new step in her journey: the launch of Vieera Brazilian Swim , a beachwear brand created with the purpose of combining sophistication, comfort, and the unique energy of Brazil. The idea was born during the period the model lived in Canada. “When I arrived there, I felt the need to take a little bit of Brazil with me. I didn’t want to abandon my roots, but rather show the world what we have best: this unique Brazilian essence that blends warmth, beauty, and personality,”  she reveals. It was in this environment of creative freedom that Milla began sketching the brand’s first designs. Milla’s experience as Miss São Paulo  also played a direct role in shaping the project. “The Miss universe taught me the importance of valuing the body and self-esteem. I wanted to create pieces that embrace curves and showcase real beauty — not only of Brazilian women but of women from all nationalities. Luxury, quality, and designs crafted with meticulous attention to detail.” More than just swimwear, Vieera Brazilian Swim  carries a message of empowerment. “I want every woman to feel beautiful, comfortable, chic, and completely at ease with herself when wearing my pieces,”  says Milla. This vision is deeply connected to her own personal journey. After winning the pageant, the model faced online attacks and episodes of anxiety. “I lost a lot of weight, needed psychological support, and fought to regain it. But I understood that it didn’t matter whether I fit into a certain mold or not. I chose to love myself for everything I am.” Today, Milla faces imperfections with acceptance and humor. “The hate gave me two choices: to hate myself for the so-called ‘flaws’ or to see them as marks of my individuality. I chose the second option. I learned to love every part of myself, including the imperfections.” This perspective is reflected in the brand’s concept, which embraces handmade  as a synonym for exclusivity and care. “It’s not just about luxury. It’s the artisanal affection of something crafted by hand, designed to be unique — just like the person who wears it.” Her future plans are ambitious: keeping production in Brazil while expanding sales to Canada and the United States. “I want to take Brazil to the world, always celebrating our identity,”  she says. Milla also shares a message for other women: “Love. May every woman feel amazing — amazing about loving herself. Confidence is something you build, shaped by self-knowledge and authenticity, without the obligation to please anyone.”

No rodeos spared: a horse on the runway finale and a color palette that redefines Western style as contemporary luxury. Photos by GASPAR J. RUIZ LINDBERG - Disclosure Austin Post Paris welcomed a new “cowboy” on the night of September 1: Post Malone — also known as Austin Richard Post — debuted his own fashion label, Austin Post, with the show “Season One: At First Light.” The presentation took place at Hôtel de Bourdon – Maison Pozzo di Borgo, a palatial space once owned by Karl Lagerfeld, and ended with a cinematic touch: a model riding a horse down the runway. “I think that the product that me and the team have created is really special and speaks to me, and I’m super f—ing excited,” said Post Malone. The Aesthetic The collection translates Americana codes — washed denim, suede and velvet jackets, fringe details, turquoise jewelry, wide-brimmed hats, and high-heeled boots — into silhouettes designed for today’s urban streets of Paris. Drawing inspiration from Dallas and the American Southwest, Post Malone’s hometown influences are reimagined with Parisian craftsmanship. The boots were produced in exclusive collaboration with Lucchese Bootmaker, a Texas-based heritage brand. “I’m 30 years old, man,” he enthused. “And it’s actually tough stuff. So, you know, I’ve worked in the denim and the denim is made in the United States.” The Show More than just a showcase of garments, the presentation acted as a statement: bringing rodeo culture to Paris without caricature, using robust materials and movement — especially in the fringes and star-embroidered accents on pants and jackets. The horse finale sealed the narrative and quickly became the viral highlight of the day. Context This debut aligns with Post Malone’s ongoing “country phase” — from his genre-inspired album to Western-inspired campaigns — and positions him among musicians creating their own fashion labels, alongside artists like A$AP Rocky and Justin Bieber. GQ had teased the project and aesthetic concept days before the show. Why It Matters Cultural translation: Western style is recontextualized as American luxury with a Parisian finish. Wardrobe building: Emphasis on denim, leather, and boots signals an ambition beyond statement pieces, aiming for lasting wardrobe staples. High-impact imagery: The grand finale performance boosts digital reach and establishes brand identity from day one. Show Essentials Label: Austin Post Collection: Season One: At First Light Date: September 1, 2025 Location: Hôtel de Bourdon – Maison Pozzo di Borgo, Paris Boot collaboration: Lucchese Bootmaker Signature moment: runway finale with a horse Editorial Verdict A cinematic and confident debut with a clear identity. Austin Post stakes its claim where many struggle: transforming roots-inspired references into global desire — and doing it with undeniable fashion storytelling.

‘CELEBRITY’ COVER EDITION - SEPTEMBER 2025 ISSUE Photographer: Lucas Santana - @lucassantanafoto /  Style: Juan Patrick / Manager: Marlon Henrique - @marlonpordec Few names manage to bring together the strength of tradition, the enchantment of art, and the boldness of reinvention. Bárbara Falcão is one of them. More than just a Carnival muse, she has become a symbol of power, elegance, and movement. Now, gracing the cover of the CELEBRITY edition of Hooks Magazine, Bárbara begins a new chapter in her journey. The return to Sapucaí Sapucaí has always been the stage for unforgettable moments in Bárbara’s career. This year, her return to the avenue carries a special meaning. As muse of Unidos do Jacarezinho, she relives the thrill of the parade, bringing with her the intensity of someone who carries art in both body and soul. Every step and every gesture reflect her deep connection with popular culture and with Brazilian Carnival. A new sound, a new cycle Her return to Sapucaí is only one part of her artistic renewal. Bárbara is preparing to launch an unprecedented musical project that promises to surprise with its freshness and boldness. The proposal bridges Brazil and the world in an international collaboration that sparks both curiosity and anticipation. She proves that her art knows no boundaries, blending rhythms, cultures, and stories in a unique way. The strength of the woman behind the artist Beyond the stages, Bárbara is a mother, entrepreneur, and CEO of INTHIA COMPANY . Her journey goes far beyond the spotlight. She leads, inspires, and paves the way for new generations of artists, establishing herself as a symbol of reinvention and female power. Every step in her business career reinforces her ability to transform talent and creativity into concrete opportunities. Reinvention and Legacy Every stage of Bárbara’s career is marked by courage and transformation. This return represents more than just an artistic move — it is also symbolic. It marks a new chapter of creativity, emotion, and global connection. The audience is invited to follow an artist who turns her story into legacy, proving that it is possible to unite tradition, innovation, and leadership. Editor’s Note: “Sapucaí” refers to the Sambadrome Marquês de Sapucaí, the iconic avenue in Rio de Janeiro where Brazil’s most celebrated Carnival parades take place. “Musa” is a title given to prominent female figures who embody beauty, charisma, and artistic presence in Carnival performances. Unidos do Jacarezinho is a traditional samba school, one of the community-based organizations that create and perform the Carnival parades.

'BUSINESS' COVER EDITION - AUGUST 2025 ISSUE Photographer and production: @_dmconcept_ On the cover of the BUSINESS edition of Hooks Magazine , Isabele Belo represents the perfect intersection between fashion and entrepreneurship. A fashion model and visionary businesswoman, she is the face behind LIBERTY FSHN , a brand that was born from a bold idea and evolved into an international business with a clear purpose. The starting point was simple: to bring to the market something that combined authenticity, personality, and a striking sense of style. Alongside her business partner, Isabele began by testing the acceptance of the pieces in a new market, and the immediate success proved there was space for a type of fashion that speaks with confidence, sophistication, and just the right touch of sensuality. The journey, however, was not without challenges. She recalls that the early stages required resilience in the face of international logistics, customs processes, and strict deadlines. It was necessary to study every step, create organized processes, and establish solid partnerships. This learning experience turned what once seemed like obstacles into a strategic advantage: today, the brand operates efficiently across different fronts, maintaining a strong focus on quality and customer experience. Isabele’s background as a model also played a crucial role. Living closely with the pace of runways and campaigns, she developed a sharp eye for trends, aesthetics, and fit. This experience directly influenced LIBERTY FSHN’s identity, which bets on pieces designed to naturally enhance the body and convey the image of a bold, confident, and elegant woman. What sets the brand apart in the highly competitive fashion market is its clear philosophy: sophistication with intelligent sensuality . A style that celebrates female strength without losing elegance, translated into collections that merge style, comfort, and versatility. For Isabele, dressing goes far beyond aesthetics — it is a way of expressing power and freedom. Balancing her career as both model and entrepreneur is no simple task, yet she ensures that the two paths constantly feed into one another. The creative eye she honed in fashion is essential to the brand’s campaigns and productions, while her business experience brings consistency and strategic vision to her professional choices. The future of LIBERTY FSHN  is nothing short of ambitious. The opening of a physical store is already on the horizon, with the goal of delivering a full brand experience that combines space, service, and style. Beyond that, international expansion remains a clear objective, positioning the brand as a reference for bold and sophisticated women’s fashion in diverse markets worldwide. Isabele, how did the idea of creating LIBERTY FSHN with your friend come about and how did you turn this vision into an international business? My friend and I noticed that many Brazilian women living abroad often struggled to find clothes with that authentic and distinctive Brazilian style — pieces with more color, sensual fits, and personality. That’s when we had the idea of starting to export clothes from Brazilian brands, offering something that truly represented our identity. We began in a very simple way, testing how the market would respond, and it worked out amazingly well. Today, LIBERTY FSHN is a reflection of that: a brand born from the feeling of missing home that grew into an international business with a clear purpose. What was the biggest challenge in bringing pieces from Brazil to Dubai while also selling across the country? The biggest challenge at the beginning was, without a doubt, the export process. Dealing with international logistics, customs, taxes, and deadlines was something completely new for us. We had to study a lot, understand how each stage worked, and look for trustworthy partners. On top of that, adapting operations to serve the entire country efficiently required organization, strategy, and patience — but it became an invaluable learning experience. How has your experience as a fashion model influenced the style choices and identity of the brand? My journey as a model has always kept me very close to the fashion world, to trends, and of course, to aesthetics. I have to admit, I’ve always been a big shopper — I love buying clothes, experimenting with styles, and staying up to date. That helped me understand what truly enhances a woman’s body and what catches the eye. My friend and I wanted to bring a touch of sensuality that reflects the Brazilian woman: bold, confident, but never over the top. Sensuality, yes — but with elegance. That was exactly what we felt was missing outside of Brazil. What makes LIBERTY FSHN stand out in the fashion market, and what message do you aim to convey through your collections? What really sets LIBERTY FSHN apart is this combination of sensuality and sophistication — that famous “sexy without being vulgar,” which is so characteristic of Brazilian women. We want our pieces to transmit self-confidence, power, and freedom. Each collection carries a message of female empowerment, of dressing for yourself, of feeling beautiful and comfortable at the same time. It’s fashion with soul, with identity, and with respect for the diversity of bodies and styles. How do you balance your life as both a model and an entrepreneur, managing two careers that demand so much dedication? Nowadays, I’m able to balance both roles quite well. Of course, it requires organization, but since my business is within the fashion universe, everything connects naturally. My experience as a model complements my creative vision and helps with productions, campaigns, selecting pieces, and communicating the brand. These two careers don’t compete — they actually strengthen each other. What are the next steps for the brand, and how do you envision the future of LIBERTY FSHN in the international fashion scene? Our next big step is opening a physical store — a space that represents everything LIBERTY FSHN has built so far: style, Brazilian identity, and authenticity. The idea is to create a full brand experience for our clients, with warm customer service and an environment that breathes Brazilian fashion. Looking ahead, we want to expand further, take our collections to other countries, and strengthen the brand as a reference in bold yet elegant women’s fashion on the international stage. We’re just getting started.

Photos Disclosure Press In the summer of 2025, in Lisbon, Bodi8  was born—an activewear brand created by women and for women, with a clear mission: to redefine the way sports and fashion intersect. More than just clothing, Bodi8 brings a vision: to inspire confidence, celebrate the diversity of the female body, and merge innovative design with genuine social and environmental responsibility. In June, at the height of the European summer, the brand arrived on the French Riviera for an exclusive shoot with model and image consultant Mariana Abdalla . Photographed at sea, Mariana highlighted the beauty of the pieces and the sophistication expressed in every detail of the collection: “Elegant, with impeccable quality that truly makes a difference in performance during training. Each piece conveys strength and individuality, and is available in all sizes—ensuring that every woman finds the perfect fit and reflects her own beauty.” The brand’s CEO and founder, Vanusa Fonseca , explains the motivation behind Bodi8: “I felt the absence of pieces that combined functionality, quality, and, above all, my values of responsibility. With Bodi8, we were able to fill that gap, creating clothing that speaks directly to women.” The result? A collection that blends athletic sophistication with sustainable awareness , reaffirming that style and purpose can — and should — walk hand in hand. Now, the expectation is that these pieces will cross borders and reach Brazil and beyond. And if the brand’s strength and vision are any indication, the future promises to be as bold as it is elegant.

Photos: Angelo Pontes - @angelopontess Fashion has the power to tell stories. In the case of NIAP Casual Company , founded in 2021 by William Estevão da Costa Martins, each piece is born from real experiences, infused with authenticity, and shaped by the rhythm of the streets of the Baixada Fluminense —a metropolitan area on the outskirts of Rio de Janeiro, often overlooked but rich in creativity and cultural resilience. In just a few years, the brand has expanded its presence and established itself as a strong voice within Brazilian streetwear. The DNA of NIAP is deeply rooted in the Baixada, but its language travels far beyond Rio. William explains that the creative foundation of the brand comes from growing up in a neighborhood that hosts one of the largest annual urban art festivals in Latin America, possibly even the world. This environment provided an authentic base for expression, shaping a fashion identity that reflects local gatherings, street energy, and the resilience of a community that turns challenges into culture. With the global rise of streetwear, NIAP has found space to connect with a diverse audience, balancing global trends with a distinctly regional authenticity. It is from this context that the collection “Vislumbre”  emerges—the second chapter of Keep it Casual . The word vislumbre  in Portuguese means a “glimpse” or “faint vision.” Inspired by a period of uncertainty and lack of direction, the collection visually translates universal emotions through prints and silhouettes that oscillate between doubt and hope. The hazy  print reflects the fog of indecision, while the ghost  print evokes a blurred view of the future. Yet within that uncertainty lies a message of confidence and resilience, echoing the daily life of Rio’s working-class communities, who wake up early to face challenges while still seeking identity and purpose. NIAP’s boldness lies in addressing themes many brands avoid—speaking openly about feelings, doubts, and realities without polished filters. This fearless approach appears in its strong graphic prints and raw storytelling. At the same time, subtlety runs through the functional fit of the garments, adaptable to multiple settings—from rap concerts to more formal environments. The contrast is deliberate: regular, restrained T-shirt cuts serve as blank canvases for abstract expressions, while pieces like the Unauthorized  shirt present a bolder message balanced by carefully structured silhouettes. From the beginning, NIAP has faced the challenge of transforming philosophy into tangible product. Competing with national and international giants, the brand carved its space by building authenticity and community. Today, about 90% of NIAP’s production remains in the Baixada Fluminense, employing local seamstresses, pattern makers, photographers, and models. More than a business choice, this is a social statement—highlighting the talent of a region often marginalized by prejudice and lack of visibility. Check out the interview with William Estevão da Costa Martins, 27 years old , founder of NIAP Casual Company : 1 – NIAP was born in the Baixada Fluminense, on the outskirts of Rio de Janeiro, but has already expanded its presence in the fashion scene. How does the brand translate this local identity to connect with a broader audience?   NIAP was not only born in the Baixada, but it also has its creative foundation and essence there. We grew up in a neighborhood that hosts the largest annual urban art event in Latin America—possibly in the world—which provided us with a solid and authentic creative base. Contemporary audiences are increasingly receptive to brands like NIAP, which translate real-life experiences into tangible products. Through our pieces, we interpret both what we live and what the Baixada Fluminense has to express. The global growth of streetwear has made it easier for this communication to reach a more diverse audience. Our strategy is to stay connected to trends while preserving our regional identity. We work at the intersection of two worlds: closely observing what kids are wearing in the Baixada’s public squares and what is becoming a global trend. It is in this connection that we find our universal language, allowing our local authenticity to resonate with an ever-wider audience.   2 – About the inspiration behind the Vislumbre  collection: How did you transform this universal idea into pieces that also carry the energy and authenticity of Rio? The Vislumbre collection was born out of this state of uncertainty, and translating such a universal experience was our greatest mission. We represented it visually through prints, such as the hazy print, which reflects this uncertainty and doubt about where we are going and what we are doing—yet at the same time carries a message of confidence, encouraging us to keep moving in our own style despite the doubts. The ghost print reinforces the idea of indecision, that blurred vision of our future and our purpose. Despite the uncertainty, the collection also carries a strong message of hope and attitude. Our idea was to connect this feeling with the reality of Rio de Janeiro’s daily life—the resilience of those who wake up early to work while still seeking their own path and sense of purpose. This duality is expressed not only in the prints but also in the design of the garments, which prioritize comfort for everyday wear. A sweatshirt with an easy fit or pants that adapt to any occasion reflect the desire to go beyond the standard. In the end, Vislumbre takes a universal emotion and retells it in an authentic, regional way. It is the beauty of discovering our own journey, inspired by the resilience and strength of those who live in the Baixada Fluminense.   3 – The concept of the collection blends boldness and subtlety. How does this balance connect with global fashion trends while still maintaining NIAP’s unique signature? NIAP sets out to explore themes many brands tend to avoid, engaging with people’s everyday lives not only through comfortable, wearable pieces but also by translating emotions and stories told without emotional filters. Our boldness lies both in our authentic narrative—unafraid of being “less polished”—and in the prints that embody these ideas. At the same time, we work subtlety into our creations. Our prints suggest emotions rather than explicitly stating them, inviting a more intimate connection with those who wear them. Subtlety is also present in the fit of our functional pieces, designed for comfort whether at a rap show or in more formal settings. Current global fashion trends highlight authentic stories and true roots. The more real a brand can be, the closer it gets to its audience. The market has grown tired of the “perfect” and the “manufactured.” Garments with comfortable fits and day-to-day functionality represent a global trend, as does the evolution of minimalism—which today is less about the absence of elements and more about personalized touches of expression. This is exactly where we position ourselves: creating pieces that may look simple at first glance but, upon closer inspection, reveal textures and prints layered with meaning and depth. We believe that beyond fleeting trends, style is directly tied to identity. While we don’t dismiss the importance of trends, it is our authentic storytelling that gives NIAP its unique signature.   4 – Since its foundation in 2021, NIAP has experienced consistent growth. What have been the biggest challenges and achievements in positioning yourselves within an increasingly globalized market? The challenges have been many, but one of the main ones has been competing with major national and international brands from the very beginning. This reality pushed us to strengthen our identity and make it as authentic as possible in order to stand out. I realized that to compete with the marketing power of big labels, we needed to create something genuine and personal—building a community that seeks not only clothing but also a story to connect with. This brought another significant challenge: translating our philosophy into tangible products. The difficulty is not just in conceiving good ideas but in materializing them into high-quality pieces. Our focus has always been on excellence and durability in every collection, and we have seen constant evolution in this regard. Among our greatest achievements, I would highlight the fact that nearly our entire production process is based in Baixada Fluminense—a metropolitan region in the state of Rio de Janeiro often overlooked in Brazil’s fashion and cultural scene. By concentrating around 90% of our team there, we’ve generated opportunities for local seamstresses, pattern makers, photographers, and models. We intend to maintain this structure, as we believe in the talent and capacity of these professionals, who often face barriers due to prejudice and lack of visibility associated with the region. Another fundamental achievement has been building our community. We have grown consistently and have been well received by an audience that, even when geographically distant from Baixada Fluminense, still connects deeply with NIAP’s philosophy. Our goal remains clear: to create universal communication without ever losing our essence and authenticity.   5 – Vislumbre works with the idea of flashes and reflections, revealing in an imprecise way what is still to come. How was this duality between showing and suggesting explored in the cuts, fabrics, and silhouettes of the collection? In the Vislumbre collection, we explored this tension between revealing and suggesting through deliberate design choices in cuts, fabrics, and silhouettes. For the t-shirts, we opted for more regular and contained fits, purposefully distancing ourselves from the oversized and boxy trends dominating the market today. This choice created an intentional contrast: garments with more discreet, conventional cuts serving as a canvas for prints that evoke feelings and subjective interpretations. We took an inverse approach with our Unauthorized shirt, where the print communicates a more direct and explicit message, while the cut and silhouette carry a more elaborate construction that reflects our aesthetic signature. Our design philosophy remains rooted in functionality and well-structured pieces, yet they simultaneously suggest a fluid identity—one that resists rigid definitions and embraces the uncertainty that inspired the collection.

Photo Disclosure Press The universe of Brazilian haute couture takes on new horizons in Europe. At the helm of Victoria Haute Couture, creative director Charles Hermann celebrates a historic milestone: the maison’s debut at Milan Fashion Brasil, consolidating its journey and projecting Brazilian fashion onto one of the most coveted stages in the fashion world. In recent years, the brand has already gained international recognition, with clients in Dubai, Paris, New York, Switzerland, and South Africa. It has also produced editorials abroad and even held a celebratory show in Paris, reinforcing its global presence and its ability to translate Brazilian aesthetics into haute couture with worldwide resonance. For Charles Hermann, the moment encapsulates years of dedication. “It represents achievement, respect, admiration. It is also economic growth and, above all, visibility for our brand,” says the designer. The participation in the event symbolizes not only the recognition of Brazilian aesthetics but also the strength of an original body of work that combines sophistication, technique, and emotion. Behind the grandeur of the runway, the logistics of an international presentation demand resilience. The entire collection is produced in Brazil, while the execution of the show relies on a fully local structure in Italy—from producers to models. “It’s a challenging process, but so enjoyable that the complexity soon turns into excitement,” he comments. The biggest challenge, according to him, is transporting the looks and ensuring each piece fits the models perfectly, even without the atelier’s usual physical structure. As for the collection to be revealed, Hermann prefers to keep the mystery. “No spoilers yet, but it will be a timeless collection, deeply infused with Brazilian spirit,” he hints, suggesting a fusion of the brand’s DNA with the cultural identity that inspires his creations. More than just a fashion show, Victoria Haute Couture’s debut in Milan reflects a new chapter in the designer’s career. “I am very happy with everything we are experiencing. But above all, it is a moment to thank everyone who made this possible,” Charles concludes, in a tone of celebration and gratitude.

'SPORT' COVER EDITION - AUGUST 2025 ISSUE Photos: @persan__ / Make and Hair: @sevenellaclub / Artist manager: @elirandrade In the new SPORT edition of Hooks Magazine, the cover is graced by Carla Martins, a model and influencer who has been making her mark not only with her on-camera charisma but also with her commitment to a healthy and balanced lifestyle. More than just a fitness routine, Carla turns habits into inspiration, showing that health, well-being, and self-confidence go hand in hand. For her, discipline goes beyond aesthetics. Motivation comes from the awareness that every workout, every dietary choice, and every care for body and mind builds not just the physique, but also self-esteem. “The gym aligns everything: nutrition and health. After dedicating yourself, you realize that certain excesses aren’t worth the lost effort,” Carla shares with naturalness and sincerity. The model’s routine is designed to balance body, mind, and spirit. Between workouts, dance classes, and Pilates, she makes time for reading, meditation, devotional practices, and positive affirmations. “All of this gives me self-confidence and both physical and mental health. I also take care of my spiritual side to always stay well,” she explains. Carla also shares her practical approach to trends in the fitness world. For her, the essence lies in what truly works: a balanced diet, regular check-ups, and attentiveness to the body. Supplements and fads are far from her focus, replaced by conscious choices that ensure lasting results. Self-care goes beyond the physical. Skincare, distancing from toxic relationships, and focusing on positive thoughts are pillars that sustain her energy and vitality. And when it comes to inspiring those just starting out, Carla is clear: “Surround yourself with people who prioritize their health. Start with clean eating, follow trusted professionals, and soon the results will become an enjoyable routine.” Check out the exclusive interview: You often share moments from your fitness routine. What motivates you to stay disciplined and not give up, even on the toughest days? I do share. I enjoy leading a healthy lifestyle, and it also boosts your self-esteem. The gym aligns everything: nutrition and health. In a way, once you dedicate yourself, you feel reluctant to drink alcohol or eat a very sugary treat because you think about the effort you put into your workout, realizing that ten minutes of pleasure aren’t worth it. Many people still believe that health is only about aesthetics. For you, what is the true connection between health, well-being, and self-confidence? Well, I’m a fan of having everything in balance. I take care of my appearance, my mental health, and my workouts. All of this gives me self-confidence and both physical and mental health. I also make time for my spiritual well-being, which helps me stay truly well. What are your main daily practices to balance body and mind, even with a busy schedule as a model and influencer? Healthy eating Morning devotional Positive affirmations Some kind of sport, workout, dance class, or Pilates English classes twice a week At the end of the day, before sleeping, I meditate and read a book until I fall asleep The fitness world is full of information and trends. How do you filter what truly works from what’s just a passing fad? I don’t really filter much, I like to try things out. If I like it, I continue; if not, I stop. I just avoid supplements—I feel like that’s become a pharmacy market. I prefer sticking to proper nutrition and regular check-ups, the essentials that actually work. Besides workouts, what other self-care habits do you consider essential for maintaining energy, vitality, and emotional balance? I have a skincare routine, keep my mind occupied with positive things, distance myself from people who only complain, and avoid toxic relationships. I also believe that everything eventually works out. What advice would you give to someone who is just starting to take care of their health and wants to adopt a healthier, more lasting lifestyle? Surround yourself with people who prioritize their health. Stay away from those who only like to go out drinking. Consult a nutritionist to follow a cleaner diet. Soon, when the results start to show, it will become an enjoyable routine.

Photographer: @estudiobetomonteiro / Model: @juhambrusch_ / Makeup: @elizz_makeup / Hairstyling: @rubipenteados / Venue: @chacarahappyranch / Founders: @aldierisimpacto @simoneribeirostresser / Press Relations: GiO Prates @gio.prates Opened just a year ago, Annah Dress quickly rose to prominence and became a reference in evening fashion in Curitiba and throughout Brazil. Located at Rua Mateus Leme, 975 – Centro Cívico (Curitiba/PR/Brazil), the store was born from the dream and dedication of couple Aldieris Stresser and Simone Ribeiro, who transformed their passion for fashion into an essential destination for women who wish to shine on special occasions. More than just a dress boutique, Annah Dress is a space that combines sophistication, warmth, and exclusivity. With a carefully curated collection, the brand ranges from clean and minimalist designs to elaborate creations adorned with gemstones and refined finishes, catering to different styles and budgets. In addition, Annah Dress offers exclusive pieces designed for those who wish to feel truly unique in unforgettable moments. With sizes ranging from Petite to Plus Size, Annah Dress celebrates beauty in all its forms. The collection features long, midi, and short designs, perfect for different styles and occasions. To complete the experience, those who choose Annah Dress will also find a selection of accessories that allow for a sophisticated and harmonious look. The attention to detail and commitment to excellence have earned Annah Dress a perfect 5.0-star rating on Google, making it one of the most highly regarded brands in the country. As customer Josy Bilik shared: “What wonderful service, beautiful pieces, everything fits perfectly, with a very fair price… Simply the best store, without a doubt!” The brand’s digital presence is equally remarkable: with over 100,000 followers on social media (@annahdressoficial and @annahdresscwb), Annah Dress continues to inspire women everywhere, delivering its creations to different regions through its e-commerce platform. At Annah Dress, every visit is transformed into a unique experience, where each client is heard, valued, and celebrated. More than just dressing women, the brand embodies the true meaning of timeless elegance. 📍 Rua Mateus Leme, 975 – Centro Cívico, Curitiba – PR (Brasil) 🌐 Instagram: @annahdressoficial | @annahdresscwb www.annahdress.com.br Discover your next unforgettable look with Annah Dress — inspiring women everywhere.

'DUBAI - دبيّ ' COVER EDITION - AUGUST 2025 ISSUE Photographer: @Soyisa_makeup / Beauty: @Hamzahairdresser @Soyisa_makeup @micho_hairstylist / look: @ splash.boutique Dubai was the stage chosen for the new Hooks Magazine cover, starring Dr. Fernanda Vitallino. A leading name in aesthetic biomedicine and a fashion enthusiast, she blends technique, sensitivity, and style in work that goes beyond beauty, reaching into self-esteem and confidence for each patient. With experience in 11 countries and a routine that includes traveling for study and refinement, Fernanda sees every journey as a source of inspiration. Her international background has taught her to view beauty in a plural way, respecting individuality and valuing each person’s essence. This cultural exchange directly shapes her practice, making her approach both unique and deeply humanized. For Fernanda, aesthetics go far beyond procedures. Influenced by her journey in the fashion world, she brings style into her clinic, turning every detail into an experience. From the impeccable look she chooses to start the day to the fashion tips she shares with her patients, her work reinforces the belief that self-esteem is a reflection of both inner and outer beauty. At her clinic on São Paulo, she has created a true space of care and comfort. Each patient is welcomed with personalized attention, in an environment that combines well-being, sophistication, and warmth. For Fernanda, transparency and trust are essential, and her care extends beyond treatments: it includes thoughtful details, post-procedure follow-ups, and the certainty that every patient leaves more confident than when they arrived. Her career is driven by the positive impact she generates in people’s lives. Among the many transformative stories, she fondly recalls the case of a patient who, after a long and difficult relationship, rediscovered personal growth through self-care. For Fernanda, moments like this are proof that aesthetics hold the power of emotional healing. Always in search of innovation, the doctor incorporates cutting-edge technologies into her practice, such as Ultraformer MPT, Fotona, and HIFU, along with revolutionary actives like exosomes and PDRN. According to her, the focus today is on enhancing natural beauty, stimulating collagen, and restoring radiance and vitality to the skin with subtle and sophisticated results. A devoted mother and tireless professional, Fernanda finds her greatest strength in balance. The bond with her son fuels her journey and inspires her sensitive outlook on both life and her profession. Check out the exclusive interview: You have already visited 11 countries and often travel to study and refine your techniques. How do these international experiences influence your perspective on aesthetics and the way you care for your patients? I believe that with every trip, I gain the experience of seeing beauty through different lenses and understanding what is considered beautiful in each culture. This brings me great inspiration for my work and also helps me treat each patient with individuality, humanizing my care while enhancing the best in everyone’s beauty. I’ve also noticed that nowadays, while we Brazilians often draw inspiration from international figures, the opposite is also true. Brazil has become a global reference not only in fashion but also in beauty and aesthetic treatments. And I absolutely love this exchange! In addition to aesthetic biomedicine, you have a strong connection with fashion and even managed a store under your own name. How does this fashion universe continue to influence the way you communicate beauty and style in your clinic’s daily routine? To this day, I bring much of my personal style into my work. I have always been passionate about fashion and trends, and that will stay with me forever. I often say that my daily ritual begins every morning when I get ready, put on a beautiful outfit, and carry that whole experience of truly lifting each patient’s self-esteem into my day. I am there to show how much self-care matters, not only for the skin and beauty but also for how fashion and style references can deeply impact each patient’s confidence. And they love it — they often ask me for tips. This creates an even closer bond between me and my patients. Your clinic in São Paulo is described by you as a special “haven” of care. What do you make a point of offering so that your patients feel so warmly welcomed in this space? I love welcoming them with great energy, talking with each one about their concerns, and working together to find what truly works for them. All of this is done with transparency and aligned expectations. I’m always creating special moments, surprising them with little gifts. I strive to provide an experience from the moment the patient arrives, with a pleasant atmosphere, gourmet coffee, and finger foods. During the treatment, I step into my “Boss” moment, where with full dedication and care, I bring security and confidence to each one. I always finish my appointments with thoughtful gifts and follow-up care, tailored personally to every patient. Working with self-esteem seems to be one of the main driving forces of your career. What has been the most remarkable transformation you have witnessed in a patient? Absolutely, there was a patient who had just come out of a long-term relationship and had consistently neglected her self-care. She arrived seeking a transformation, and gradually, through various treatments, we achieved a beautiful result. I continue to follow her progress, and I can see how she has blossomed and radiates confidence—it is evident even in her expression how important self-esteem is and how it can truly change lives. She still travels from a nearby city for her appointments, and we have built an incredible connection that goes beyond the professional patient relationship. You often mention staying updated and bringing the best the market has to offer. Which recent technological innovations or techniques have impressed you and are already part of your clinical routine? Nowadays in aesthetics, fillers are used much more cautiously compared to older treatments. The focus is now on achieving radiant, rejuvenated skin with strategically enhanced points, tailored to each patient. I have been working extensively with lasers such as Ultraformer MPT, Fotona, and Hifu, as well as new products that have recently entered the market, like Exosomes and PDRN (salmon DNA). All of these treatments enhance natural beauty by stimulating collagen, improving skin firmness, refining fine lines and pores. The results are truly remarkable. As a mother, high-performance professional, and someone passionate about aesthetics, how do you balance these different roles in your life? Since having my son, and at a very young age, I have always been very hardworking. I took a year and a half exclusively for motherhood, as Davi has always been my priority. After that, I returned to my professional activities. I believe I learned to balance these two roles throughout life. Motherhood also played a fundamental role in my journey… everything happened very quickly for me, perhaps I matured early, which fueled my drive to grow and pursue entrepreneurship. He deserves an incredible future and is the main reason behind all my efforts. Today, I am the foundation of my household. We share many moments together, and even with a busy schedule, I always find small pauses to enjoy special times and quality moments. I believe creating memories builds lifelong bonds and lasting recollections. Our connection is very strong, and our relationship is grounded in love and open communication. I am deeply in love with my amazing boy.

Photographers @oconci @osantos.henri / Credits and full technical sheet at the end of the article DES PREZO arrives at its Drop 3 with a collection that closes a cycle and opens the door to a new chapter. Entitled UGLY KIDS DEAD DREAMS, the collection embodies the brand’s evolution. The name speaks to those who have always felt outside the norm and to the dreams left behind along the way, which ultimately made room for something greater and more consistent. This time, the message is clear: dreaming is not enough, transformation is essential. The rebellious and experimental aesthetic that has always defined the brand now comes with a more conscious and strategic vision. Maturity can be found in every detail, without erasing the nonconformist essence that makes DES PREZO a true reference of authenticity. The pieces combine oversized silhouettes, raw textures, and refined finishes. The color palette is the widest the brand has ever used, yet it preserves its identity through intense washes and distressed effects inspired by grunge, punk, and rave culture. The collection also embraces a variety of materials, including leather, knitwear, denim, jersey, and fleece, showcasing both strength and technical precision. If the previous drop was about exploring dreams, this one carries a more realistic message. It’s about understanding that growing up also means letting go of certain illusions, without losing creative power. This shift is reflected in the balance between bold pieces and more commercial ones, designed to be worn while still provoking thought. The collection’s narrative resonates with a generation that matured quickly, that often felt out of place, but discovered creativity as a way to exist. Wearing DES PREZO means embodying this story of struggle, resistance, and transformation. We had the opportunity to interview the brand's creative director, Guilherme Menegat Biondo. Check it out below: The collection is titled UGLY KIDS DEAD DREAMS, which carries a deep symbolic weight. How is this concept translated into the pieces and the overall aesthetic? The name already conveys much of what we wanted to express. It is about those children who grew up feeling different, who dreamed of something beyond what the world offered. Along the way, they faced reality. This forces you to stay grounded, swallow the dream, and refine it. This collection is more mature and conscious than all the others. The aesthetic embraces contrast, with pieces featuring wide silhouettes and raw textures, yet finished with precision and refinement. It is our collection with the widest color palette so far, and also the one that challenged us the most technically. Each piece carries a level of detail and complexity that reflects this process of maturation. UGLY KIDS DEAD DREAMS marks a turning point, where nonconformity remains, but now with greater clarity of purpose. When you talk about "the end of a cycle and the beginning of a new phase," you suggest creative and business maturity. How does this maturity appear in the construction of the clothes and the narrative of the collection? Before, everything was very impulsive. We created with the heart—which still exists—but today we are able to balance that with strategy. During ‘Punk Ravers,’ I was able to express aesthetically everything I had always imagined for the brand, but I still lacked experience. Over time, I understood that having a brand means being more than a designer—it also means being a businessperson. Being a designer requires imagination; being a businessperson requires calculation and responsibility. I think this new phase is about combining these two aspects. We continue to create bold, technical pieces with unique cuts and unconventional proposals, but now with more conscious decisions. We test fabrics, patterns, bring more color, more complexity—but also seek commercial balance. We revisited patterns that worked in the past, invested in impactful pieces and others that are visually more accessible, without giving up our identity. It is a collection with a variety of materials—leather, knitwear, denim, jersey, sweatshirt fabrics, accessories—but with shorter production times and more precise execution. The maturity is reflected precisely here: not in reducing creative ambition, but in understanding better where and how to apply it. The idea of dead dreams and the weight of reality seems to speak to a whole generation that grew up “off the curve.” How do you hope this message will resonate with the audience that wears DES PREZO? We believe that many people experience this conflict: growing up creative, intense, and outside the norm—and then being swallowed by a world that wants to normalize them. This collection doesn’t come with answers, but with identification. We want those who wear Des Prezo to feel that they are not alone in the process of accepting that some dreams die, but others are born from that. It’s about transformation. In terms of design, what were the main elements, materials, or silhouettes chosen to convey this duality between youthful rebellion and a more conscious new phase? Since the end of last year, I began structuring a collection that would be visually strong but also function strategically. The challenge was to combine pieces with bold designs that represented our identity with others that were more accessible, aiming to expand the business and connect with a broader audience. Unlike Punk Ravers, which truly gave me space to dream and create a freer aesthetic, this new phase led me to a more introspective approach, revisiting my childhood and the dreams I had at that time. I drew on personal references, especially from music videos. From there, I tried to fuse these memories with a more mature and concise language, balancing grunge elements with traces of the punk and raver universe we had been developing for the brand. The result is a collection rich in references but cohesive in execution—visually strong, with identity and purpose. This fusion produced a collection that explores contrasts: t-shirts with heavy graphics share space with cleaner-looking pieces; washed and distressed items coexist with more traditional shapes. All of this helps express the tension between youth and maturity—a balance I consider essential for Des Prezo, which is more than a brand; it is a living organism that evolves, learns, and transforms with each collection. "Ugly Kids" symbolizes the outsiders, while "Dead Dreams" speaks to what has been left behind. How do you balance this melancholy with the creative energy needed for such a striking collection? As a creative, my most powerful energy has always come from moments when I wasn’t feeling well. Dead Dreams does not emerge as a lament—it represents a turning point, a moment of maturity. It is as if, for the first time, everything is clearer. We have a direction. Looking back and seeing everything we have built proves that nothing happened by chance. With two and a half years of the brand, we have already done things I never imagined, and yet it feels like this is just a new starting point. The essence of DES PREZO remains the same, but now we have a more strategic, more conscious vision. The melancholy of the name does not paralyze us—on the contrary, it pushes us forward. Because maturing also means accepting that dreams change, that some must be left behind, and that this does not make us any less creative. It makes us more prepared. This collection is about transforming frustration into action. It is about understanding that to keep dreaming, we need to work, adapt, and grow. So Ugly Kids. Dead Dreams. is not an end—it is a milestone. The consolidation of everything we have been and the beginning of everything we are yet to become. DES PREZO has always been connected to the idea of transgression and breaking norms. In this new chapter, what remains as the essence of the brand and what is reinvented for the future? For me, DES PREZO has always been more than a brand—it is a living organism, constantly evolving. And like any organism, it matures over time, with the people involved, and through the experiences we live both inside and outside the creative process. From the beginning, our greatest commitment has been to aesthetics, to creating something we did not see around us. That has not changed. What changes is our perspective: today, besides being creative, I am also responsible for making the business work. Over time, I learned that being a designer and being a businessperson are roles that often contradict each other. One works with imagination, the other with reality. What is changing now is the structure, not the soul. We continue to provoke, create, and seek something new—but now with more awareness, strategy, and consistency. This new moment is about balancing desire and feasibility. We have learned from the market, from our mistakes and successes, and we are using this knowledge to grow without losing who we are. It is not about erasing the past or softening our ideas—it is about maturing what we have built. The change is structural, not creative. The essence remains: creating with truth, speaking to those who have never been heard, and occupying spaces where no one wants us to be. _____________________ Technical Sheet Creative Direction @bwvvs Photographers @oconci @osantos.henri Executive Production @magna.prod Lighting @rods_321 Talents @_ikaro_f @sheikh_dieng_ @switch.mgmt Styling @bwvvs @deboracamassola @tina.cambruzzi Set Design @bwvvs @magna.prod Flags @stang.vhs Guitar @_leosandi Location @___nucleo Video direction and filming @pablodorosario Make and Hair @deboracamassola Production assistant @tina.cambruzzi @colomboaliciaa @odraopc Art direction and design @bwvvs @odraopc Finishing and retouch @bwvvs