Bárbara Falcão: Shine, Art, and Reinvention

‘CELEBRITY’ COVER EDITION - SEPTEMBER 2025 ISSUE

Photographer: Lucas Santana - @lucassantanafoto / Style: Juan Patrick / Manager: Marlon Henrique - @marlonpordec

Few names manage to bring together the strength of tradition, the enchantment of art, and the boldness of reinvention. Bárbara Falcão is one of them. More than just a Carnival muse, she has become a symbol of power, elegance, and movement. Now, gracing the cover of the CELEBRITY edition of Hooks Magazine, Bárbara begins a new chapter in her journey.

The return to Sapucaí

Sapucaí has always been the stage for unforgettable moments in Bárbara’s career. This year, her return to the avenue carries a special meaning. As muse of Unidos do Jacarezinho, she relives the thrill of the parade, bringing with her the intensity of someone who carries art in both body and soul. Every step and every gesture reflect her deep connection with popular culture and with Brazilian Carnival.

A new sound, a new cycle

Her return to Sapucaí is only one part of her artistic renewal. Bárbara is preparing to launch an unprecedented musical project that promises to surprise with its freshness and boldness. The proposal bridges Brazil and the world in an international collaboration that sparks both curiosity and anticipation. She proves that her art knows no boundaries, blending rhythms, cultures, and stories in a unique way.

The strength of the woman behind the artist

Beyond the stages, Bárbara is a mother, entrepreneur, and CEO of INTHIA COMPANY. Her journey goes far beyond the spotlight. She leads, inspires, and paves the way for new generations of artists, establishing herself as a symbol of reinvention and female power. Every step in her business career reinforces her ability to transform talent and creativity into concrete opportunities.

Reinvention and Legacy

Every stage of Bárbara’s career is marked by courage and transformation. This return represents more than just an artistic move — it is also symbolic. It marks a new chapter of creativity, emotion, and global connection. The audience is invited to follow an artist who turns her story into legacy, proving that it is possible to unite tradition, innovation, and leadership.

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Editor’s Note: “Sapucaí” refers to the Sambadrome Marquês de Sapucaí, the iconic avenue in Rio de Janeiro where Brazil’s most celebrated Carnival parades take place. “Musa” is a title given to prominent female figures who embody beauty, charisma, and artistic presence in Carnival performances. Unidos do Jacarezinho is a traditional samba school, one of the community-based organizations that create and perform the Carnival parades.